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Partner Content OCTOBER 29, 2024

Igniting Purpose: How Mission-Driven Businesses are Transforming San Diego Communities

San Diego is embracing a shift toward purpose-driven leadership, proving that success is no longer just about profits.

Igniting Purpose: How Mission-Driven Businesses are Transforming San Diego Communities
2024-ignite-igniteyourpurpose-03174433

Written by Samantha Scholl, Associate Vice President, Innovation & Entrepreneur Programs, BBB. 

San Diego is embracing a shift toward purpose-driven leadership, proving that success is no longer just about profits. As businesses pivot from traditional models to platforms for purpose, the positive impact on our neighborhoods is undeniable. Local companies are stepping up, building trust, and strengthening communities through socially conscious practices. This movement highlights the growing importance of Localism, where businesses actively engage with the challenges of their neighborhoods, invest in their communities, and inspire future growth.

What is localism, and why does it matter now more than ever?

Localism isn’t just about “shop local” stickers on storefronts. A commitment to localism means prioritizing people over profits, supporting organizations with a shared mission, and promoting long-term sustainability by keeping resources circulating within the region. According to the American Independent Business Alliance, communities with thriving local businesses retain 48% more of their revenue, creating jobs and stimulating further economic growth. This interconnected system strengthens San Diego’s resilience and ensures businesses are not just economic engines but also agents of meaningful change.

Ignite Your Purpose: An Event to Bring the Community Together

This shift toward localism and purpose-driven leadership was on full display at Ignite Your Purpose, an event hosted by Better Business Bureau (BBB) in its ignite sparked by BBB space in Kearny Mesa. The event featured insightful discussions with Bob Dalton, founder of Sackcloth and Ashes, and Jordan Verdin, founder of the non-profit Humanity Showers, highlighting how businesses can use their platforms for good.

Bob Dalton shared how Sackcloth and Ashes came to life after his mother’s experience with homelessness, inspiring his one-for-one blanket donation model. To date, the organization has donated over one million blankets to shelters across the U.S.

Jordan Verdin recounted how Humanity Showers brings dignity through mobile showers for those experiencing homelessness, creating meaningful connections one shower at a time. These stories show how businesses can embed empathy into their operations and spark movements that uplift communities.

The sold-out event was bustling with community activators, entrepreneurs, policymakers, and business professionals dedicated to driving meaningful change and strengthening their communities.

Building a Values-Driven Economy

BBB and B Local San Diego both play pivotal roles in advancing values-based business practices throughout the region. BBB is redefining what it means to convene integrity-driven businesses through initiatives like BBB4Good,promoting ethical leadership that aligns profit, purpose, and community. Since its launch in 2023, 19 local BBB4Good verified businesses have emerged in San Diego, with more joining the movement. In parallel, B Local San Diego supports businesses committed to high social and environmental standards. Abraham Chen, incoming Board Chair for B Local San Diego, explains, “There are 44 B Corporations headquartered in San Diego. These organizations are rigorously audited for business practices that benefit all their stakeholders, including workers, customers, suppliers, and the planet.” These efforts reflect a growing shift toward purpose-driven leadership, creating a stronger, more resilient local economy.San Diego is embracing a shift toward purpose-driven leadership, proving that success is no longer just about profits. 

How can you get involved?

  • Support Purpose-Driven Brands: Align your spending with your values by supporting businesses that reinvest in the community. Search BBB.org for businesses that have earned the BBB4Good Trustmark or look for a Certified B Corp logo to discover companies that are making a positive impact with every product or service they offer.
  • Volunteer Your Time and Skills: Share your expertise with local organizations focused on social change. Whether through hands-on help or offering specialized knowledge, your contribution strengthens their ability to serve the community.
  • Attend Purpose-Driven Events: Join events like BBB’s Ignite Your Purpose to connect with others who are driving change. These gatherings inspire action, spark new ideas, and build relationships that amplify community impact.

What role will you play in shaping the future of San Diego?

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Studio S OCTOBER 22, 2026

Milan Design + Build Helps San Diegans Remodel Their Homes

The San Diego home remodeling company works on full homes, kitchens, bathrooms, home additions, ADUs, garages, landscapes, and hardscapes.

Milan Design + Build Helps San Diegans Remodel Their Homes
Courtesy of Milan Design

Most homeowners want two things before they commit to a remodel: a realistic sense of cost and a clear picture of what the finished space will look like. Milan Design + Build helps deliver both through its online remodeling estimator and personalized design consultations, supported by a showroom experience and 3D renderings.

“The online estimate gives homeowners a starting number in about a minute, and the showroom and 3D renderings let them see materials and layouts before anything is built,” says David Noriani, CEO of Milan Design + Build. “Keeping design, permits, and construction with one team helps us manage expectations and keep everyone working toward the same vision.”

Courtesy of Milan Design

Modern design is a particular focus for Milan, with an emphasis on clean lines, natural light, functional layouts, and carefully selected materials. The team adapts each design to the homeowner’s lifestyle and the character of the property. Milan Design + Build combines thoughtful design with construction expertise, creating spaces that are as functional as they are beautiful.

The online estimator covers kitchen remodels, bathroom renovations, full-home remodels, and ADU construction. At Milan’s showroom on Carroll Road, visitors can review real materials, finishes, and design options, meet the design-build team, and discuss project scope, budget, and timing. Consultations can also be held virtually for homeowners who prefer to start remotely.

At Milan Design + Build, one integrated team works on the entire project. Design and construction aren’t divided between separate firms. The process begins with a consultation and feasibility review, followed by design, space planning, and 3D renderings developed from detailed measurements and digital scans. The team also coordinates architectural plans, structural engineering, city approvals, and material selection, with construction overseen by a dedicated project manager.

Homeowners can explore their remodeling options, get an initial estimate, or request a design consultation at MilanBuild.com.

Courtesy of Milan Design

Partner Content
Partner Content OCTOBER 29, 2026

Clinical Research: The Other Side of Patient Care

Clinical trials and physician-initiated studies bring new, innovative treatments to patients sooner

Clinical Research: The Other Side of Patient Care
Courtesy of Scripps Health

At any given time, there are roughly 200 research investigations and clinical trials being conducted at Scripps Health in as many as 25 medical specialties. Research and patient care go hand-in-hand at Scripps. Those studies can be categorized as clinical trials of a medication or device that are conducted by Scripps physicians and studies designed by Scripps’ physicians and clinicians. Click here to learn about three exciting studies underway at Scripps and the benefits to patients. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content OCTOBER 29, 2026

Healthcare in the Palm of Your Hand

New MyScripps mobile app features give patients more options to connect with their provider

Healthcare in the Palm of Your Hand
Courtesy of Scripps Health

Scripps has recently unveiled new features in the MyScripps patient portal and mobile app to help patients connect with their primary care team and simplify the payment process. Among the recent updates is the addition of primary care E-visits for minor conditions. Patients who have an established primary care physician can schedule an E-visit, complete an online questionnaire and, if needed, send a photo. Their doctor can then advise and prescribe medication, when appropriate. Autopay is also now available through MyScripps. Patients can enable or disable autopay, allowing them to more easily manage payments. Learn more about MyScripps and how it helps patients stay connected here. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content OCTOBER 29, 2026

Serving Up a Second Chance

A cancer diagnosis forced a Carlsbad woman to prioritize her health. Now she’s using her story to inspire others.

Serving Up a Second Chance
Courtesy of Scripps Health

Farrah Adams had a persistent dull ache in her lower back that her massage therapist suggested might be caused by the way she sat or drove. That explanation seemed reasonable, but when coupled with heavy, painful periods led the then 46-year-old to seek answers. When she looks back on it now, she’s beyond grateful she trusted her gut. She made an appointment with a Scripps OB-GYN, who determined she had Stage 3 cervical cancer that had spread to several lymph nodes. Farrah was overwhelmed, but immediately found a “champion” in Scripps Clinic gynecologic oncologist Jo Marie Tran Janco, MD. After undergoing successful treatment at Scripps Cancer Center, Farrah is now using her story to inspire other women to make time for care. Read more of her story here. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

Partner Content
Partner Content OCTOBER 22, 2026

Association of Fundraising Professionals San Diego To Recognize 11 Honorees at 54th Annual National Philanthropy Day in November

This year’s theme, 'Impact Through Philanthropy,’ spotlights the impact of individuals, businesses and community organizations throughout San Diego County.

Association of Fundraising Professionals San Diego To Recognize 11 Honorees at 54th Annual National Philanthropy Day in November
Courtesy of AFP

On Friday, November 13, 2026, more than 1,000 community, business, nonprofit and philanthropic leaders will gather at the Manchester Grand Hyatt for AFP San Diego’s 54th Annual National Philanthropy Day, presented by PNC Bank.

“Impact through Philanthropy isn’t just a theme; it’s what we see every day in San Diego’s diverse communities,” said Ingrid de Llamas, CFRE, IAP, AFP San Diego chapter president. “The honorees show what’s possible when intention meets generosity, leadership and dedication come together. We’re honored to celebrate the honorees alongside our presenting sponsor, PNC Bank.”

“Philanthropy is one of San Diego’s great strengths—not just because of this community’s generosity, but because of what happens when people unite around the belief that our region can be better,” said Mark Stuart, President & CEO of the San Diego Foundation and Honorary Committee Chair for National Philanthropy Day. “National Philanthropy Day lets us recognize the donors, volunteers, fundraisers, and organizations who turn that belief into action, strengthening lives throughout our community. Celebrating them reminds us all of the extraordinary power we have when we work together.”

Eleven honorees, including eight individuals and three organizations, were selected from scores of nominees submitted from throughout San Diego County. Honorees were selected through a rigorous vetting process by AFP San Diego’s Honorary Committee.

2026 National Philanthropy Day Honorees:

  • Outstanding Development Professional, Emerging Leader – Miguel Lopez, CFRE (San Diego Foundation)
  • Outstanding Development Professional, Mid-Career – Amie Brown, CFRM (Meals on Wheels San Diego County)
  • Outstanding Development Professional, Career Achievement – David Hanses (Scripps Institution of Oceanography)
  • Outstanding Organization, IDEA – The San Diego LGBT Community Center
  • Outstanding Grantmaking Organization – David C. Copley Foundation
  • Outstanding Philanthropic Business or Corporation – Maya’s Cookies
  • Outstanding Student Volunteer – Chris Zheng (Casa de Amistad)
  • Outstanding Volunteer – Dr. Suzanne Afflalo (A Healthier Me)
  • Outstanding Volunteer – Fred Davis (Serving Seniors)
  • Outstanding Philanthropists – Mel & Linda Katz
  • Special Lifetime Achievement Award – Ingrid de Llamas, CFRE, IAP

National Philanthropy Day Supports AFP San Diego’s Empower Fund

Beyond recognizing local philanthropic leadership, National Philanthropy Day supports the Empower Fund, powered by U.S. Bank, which provides scholarships, educational opportunities and professional development for nonprofit leaders.

In its inaugural year, AFP San Diego raised $28,000 for the Empower Fund through National Philanthropy Day, with a goal of $50,000 in 2026. Contributions directly support educational initiatives for nonprofit professionals throughout the region. Donations are accepted year-round.

AFP San Diego’s National Philanthropy Day is made possible through the generous support of Presenting Sponsor PNC Bank, Empower Sponsor U.S. Bank, Focus Sponsor Sanford Institute of Philanthropy at NU and dozens of partners. View the full list of 2026 sponsors.

Event Details

Friday, Nov. 13, 2026 | 11 a.m.–1:30 p.m.
Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101

Tickets and partnership opportunities are available at AFPSD.org – NPD 2026! For more information, contact Fiona King at 619-538-6605 or [email protected].

About AFP San Diego

The Association of Fundraising Professionals (AFP) San Diego Chapter has supported fundraising professionals and nonprofit leaders throughout San Diego County since 1974. Through professional education, mentorship, networking and leadership opportunities, AFP San Diego connects people at every stage of their careers while advancing ethical and effective fundraising practices. With more than 350 local members and connections to a global network of fundraising professionals, AFP San Diego invests in the people behind philanthropy to strengthen nonprofits and the communities they serve. Learn more at AFPSD.org & follow AFPSD on LinkedIn

Partner Contnet
Partner Content OCTOBER 19, 2026

New Tools for Treating Cancer — at Home

Oral oncolytics provide certain patients with effective treatment without IV medication

New Tools for Treating Cancer — at Home
Courtesy of Scripps Health

In the last several years, there’s been a surge in FDA approvals for what’s known as oral oncolytics. Oral oncolytics are targeted cancer therapies that come in tablet, capsule or liquid form that patients can take at home, rather than in an infusion clinic. Scripps physicians have seen exponential growth using this approach, with patients citing convenience as a major quality-of-life enhancement in their cancer treatment. This approach also allows treatments to be customized based on specific genetic mutations and a patient’s unique disease biology. Find out more about oral oncolytics here. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

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