These days, it’s hard to do anything in town without spending some bucks—whether it’s $15 for a burrito, $20 for a cocktail, or $2,000 for a tiny studio apartment. But if you know where to look, San Diego provides plenty of activities that don’t require tapping your card or fishing for loose change in your couch. Here are some of the best things to do in San Diego for free.
San Diego spoils us with so many great things that we often forget we’re home to some of America’s best beaches. With 31 beaches across 70 miles of coastline, there’s plenty of room to throw down a towel, grab a good book, and bask in the San Diego sunshine. For a classic boardwalk experience or a game of volleyball, hit Mission Beach. For a little slice of seclusion, try Torrey Pines State Beach. Looking to work on your longboarding skills? Join the crowd at Tourmaline. If you need more inspiration, check out our list of less-crowded beaches.
Whether you’re looking for a pick-up game of basketball or want to work on your backhand with your tennis partner, San Diego offers plenty of free courts to get your game on. Popular b-ball courts include Robb Field in Ocean Beach, Mission Bay Park, North Clairemont Recreation Center, the Embarcadero, and Allied Gardens Rec Center. For tennis, check out the PB Rec Center, Coronado Cays, and City Heights Rec Center. See a full list of San Diego city tennis courts here and basketball courts here.
Hike Mission Trails Regional Park
Only 20 minutes from downtown, Mission Trails is a beloved local area for hiking and climbing. The park holds a visitor center for kids, over 60 hiking trails, ample toprope climbing routes, and lots of scenic views. The visitor center is open from 9 a.m. to 5 p.m. daily, so make sure to park outside the gated lot if you plan on staying for sunset.
1 Father Junipero Serra Trail
Courtesy of Cultural Landscape Foundation
Watch the Gliders at Torrey Pines
Visit the Torrey Pines Gliderport atop the cliffs at Black’s Beach to see paragliders and hang gliders suspended in La Jolla’s skies. For a fully free outing, pack your own lunch and bring a picnic blanket. If you leave your hoagie at home, check out the Cliffhanger Cafe at the Gliderport, which offers affordable sub from 9 a.m. to 5 p.m. daily. Parking at the dirt lot is free but can be challenging during the school year, as it doubles as overflow parking for UCSD students.
2800 Torrey Pines Scenic Drive, La Jolla
Watch a Sunset at Sunset Cliffs
You know what you’re getting with a name like Sunset Cliffs—beautiful coastal views, surfers gliding along the water, and colorful tapestries in the sky every day at sundown. Each evening, you’re bound to see a handful of engagements, several bougie picnics, and potentially the elusive “green flash”—if you can avoid blinking. After 28 years of living in San Diego, I’m starting to believe the green flash is an urban legend. See for yourself.
1253 Sunset Cliffs Boulevard, Point Loma
Bike Around Mission Bay
Home to over 12 miles of bike paths, Mission Bay is a prime destination for cyclists to explore. The area’s many bridges connect its various beaches, so you can pedal past them all. Road warriors can extend their treks by circling Fiesta Island or continuing their ride through Ocean Beach and along Sunset Cliffs toward Cabrillo National Park. For more, see our article on San Diego’s most scenic bike paths.
1590 East Mission Bay Drive, Mission Bay
Courtesy of Public Policy Institute of California
Explore Anza-Borrego Desert State Park
This East County hideaway offers visitors the chance to see wildflowers bloom, explore the iconic Slot Canyon, conquer rugged mountain bike trails, or catch a shooting star on a clear night. The park spans over 600,000 acres, allowing for free dispersed camping as long as your vehicle is parked one car length off the road and at least 100 yards away from a water source. Bring water, sunscreen, and an appetite for adventure.
200 Palm Canyon Drive, Borrego Springs
Picnic at Kate Sessions Park
One of the most quintessential San Diego activities is enjoying a picnic on the grassy hillside of Kate Sessions Park. Every weekend, swaths of residents gather at this Pacific Beach park to practice slacklining, graze on charcuterie, and let their dogs get their zoomies out. Visit at sunset to see bright orange skies draped over Mission Bay and the San Diego skyline in the distance.
5115 Soledad Road, Pacific Beach
Snorkel at La Jolla Cove
With just a snorkel mask (which, if you don’t have one, you can typically buy or rent for under $20), swimmers can explore the underwater oasis of the Matlahuayl State Marine Reserve. Beneath the surface, you may spot leopard sharks, sea turtles, dolphins, and various coral-dwelling crustaceans. Warm water in La Jolla persists from June to early October, so you won’t need to invest in a wetsuit.
1100 Coast Boulevard, La Jolla
Courtesy of Tripadvisor
Explore Seaport Village
Seaport Village is a great place to spend time by the bay without having to pay. The spot is ideal for strolling with Fido, taking little ones to the park, or catching a free live music performance every weekend. Looking for more entertainment? Every Saturday from 8 a.m. to 2 p.m., visit the Tuna Harbor Dockside Market and observe local fishermen unloading their latest catches.
849 West Harbor Drive, Downtown
Fish Off the Oceanside Pier
Practice your jigging and rigging skills on the Oceanside Pier for the afternoon. Along the pillars, fisherman cast their lines in hopes of catching sand bass, perch, mackerel, and halibut. Fishing licenses are not required for fishing off a public pier, so cast to your heart’s desire or your bucket’s capacity. You might just reel in tonight’s dinner.
Spend a Day in Julian
A trip to Julian is well worth the gas money, especially since it provides a number of complimentary adventures once you arrive. Pop into this beloved small town off the 8 for a taste of life in the countryside. Embark on the Julian History Hunt with an answer card provided by the Julian Town Hall, hike the Stonewall Trail for a view of Cuyamaca Mountain, or take a free tour through the Julian Jail, home to the city’s first indoor toilet. No, you cannot use the toilet.
Built for the Panama–California Exposition of 1915, Balboa Park has provided free entertainment to San Diegans for over 100 years. Among the park’s 18 museums, seven offer gratis entry (with optional donations), including the Timken Museum, the San Diego History Center, and the Museum of Photographic Arts. The remaining museums have monthly free days for residents, which you can find in our Balboa Park museum guide. Other complimentary attractions in the park include the Botanical Building (once construction wraps later this year) and the Spanish Village Art Center.
Old Town San Diego
It’s easy to overlook Old Town when you’ve lived in San Diego your whole life, but the spot is rich with hidden gems, family-friendly activities, and free attractions. Step back in time to experience San Diego circa 1830 with various gratis experiences, including a blacksmith demonstration at Blackhawk Livery Stable, a carriage tour at Seeley Stable, and a walkthrough of San Diego’s oldest schoolhouse, Estudillo House. Old Town is a must-see for local history buffs on a budget.
Courtesy of Chula Vista Elite Athlete Training Center
Chula Vista Elite Athlete Training Center
One of 19 US Olympic and Paralympic training sites across the country, Chula Vista’s Elite Athlete Training Center is the place to see our nation’s best athletes prepare for the 2028 Olympic Games in Los Angeles. Built in 1995 and encompassing 155 acres, the complex offers free self-guided tours of the training facilities for track and field, rowing, soccer, beach volleyball, cycling, BMX, and more.
2800 Olympic Parkway, Chula Vista
Birdwatching at Tijuana River Estuary
San Diego is the most biodiverse county in the continental US, and the South Bay offers plenty of outdoor spaces to connect with nature. One such place is the Tijuana River Estuary, bordering Imperial Beach. It’s a popular spot for birdwatching, nature walks, and casual bike rides. Here you can observe egrets fishing, creatures swimming in the waterways, and coyotes and bats emerging at sundown.
301 Caspian Way, Imperial Beach
Photo Credit: Cole Novak
Walk Through Chicano Park
Take a stroll through this San Diego neighborhood rich with Latino culture and history. Established in 1971, the park memorializes the people displaced during the construction of the Coronado Bridge. Today, Chicano Park serves as a sanctuary for the community, decorated with more than 100 murals, a number of statues, several gardens, and a playground. Once a year, the community gathers to celebrate Chicano Park Day, showcasing local artists, cuisine, and lowrider culture.
1949 Logan Avenue, Barrio Logan
Free Tour of Scripps Pier
Ever wondered what’s happening atop La Jolla’s Scripps Pier? During the second and fourth Saturdays of each month, visitors can enroll in a free one-hour tour of the Scripps Institution of Oceanography, which researches our oceans, local sea life, and climate change. Tour reservations fill up fast, so be sure to reserve your spot well in advance.
8650 Kennel Way, La Jolla
San Diego Central Library
Catch up on your summer reading list at the colossal San Diego Central Library. Opened in 2013, the Central Library offers unique amenities, including the second-largest collection of baseball memorabilia, a garden courtyard, a start-up incubator center, an art gallery, 3D printing at the IDEA Lab, and more. While you’re at it, use your library card to secure your free California State Library Parks Pass, providing day access to over 200 state parks.
330 Park Boulevard, Downtown
Courtesy of La Jolla Playhouse
Free Events in San Diego
Free Yoga Class at the Rady Shell
While the Rady Shell at Jacobs Park is typically home to big-ticket concerts, the venue also offers a massive, free monthly yoga class. Whether you’re a novice yogi or a human pretzel, everyone can benefit from some deep stretching in a judgment-free zone. RSVP on Eventbrite to reserve your spot for this flow led by an instructor from Fit Athletic.
222 Marina Park Way, Downtown
Hillcrest Walk in Art
Every first Thursday of the month from 5 to 10 p.m., art lovers can stroll through Hillcrest to view work from San Diego artists. Located in Mural Alley, which connects 4th and 5th streets to University Avenue, the free gathering offers live music, artist showcases, food vendors, and performances for connoisseurs of the arts.
435 University Avenue, Hillcrest
Mockingbird Improv’s Open Jam
Liberty Station’s Arts District offers loads of complimentary entertainment for San Diegans on a budget. On the first Thursday of each month, catch local comedy organization Mockingbird Improv’s Open Jam comedy show after strolling through the area’s free art galleries. Laughs are priceless, but Mockingbird Improv’s monthly show is supported by optional donations that fuel the nonprofit’s mission of bringing comedy to all walks of life.
2590 Truxtun Road, Suite 200, Point Loma
Photo Credit: Cole Novak
San Diego Winyl Club
Held at the west end of Balboa Park each Wednesday, Winyl Club is the hottest picnic in town. Local DJs serenade a crowd of hundreds at this laid-back gathering, which is family-friendly and popular with all ages. Pack snacks, a nice bottle of sauvignon blanc, and a group of your closest music-loving friends.
Visit Little Italy Mercato
Tip: Go grocery shopping before hitting the Little Italy Mercato on a Wednesday or Saturday to make all those produce stands and pop-up food vendors less tempting. Regardless of what’s in your wallet, the farmers market is a great excuse to take a stroll downtown, converse with your fellow neighbors, and connect with the city. Just blocks away is the San Diego bayfront, offering plenty of additional free attractions to fill the rest of your day.
600 West Date Street, Little Italy
Free Concerts at Spreckels Organ Pavilion
Every Sunday from 2 to 3 p.m., stop by the historic Spreckels Organ Pavilion for a free concert provided by the City of San Diego. The pavilion seats 2,400 for performances by the civic organist or guest artist, which offer the opportunity to hear the largest outdoor organ in the world, with over 4,500 pipes.
Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.
Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.
That’s all about to change.
On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events.
Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway.
“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project.
Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.
In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.
Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.
Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”
Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.
One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.”
Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping.
“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive.
According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments.
Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out.
There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Rancho Santa Fe Restaurants, Bars, and Coffee Shops
The Pony Room
Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
Mille Fleurs
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s Restaurant
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Lilian’s
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Thyme in the Ranch
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Paseo RSF
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Rancho Roasters
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Goli Pizza
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Cocina del Rancho
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
It’s happening, San Diego. The pre–Comic-Con excitement jitters begin to creep in as soon as July hits the calendar. But for those who forgot to set an alarm on registration day, whose batteries died or whose luck ran out in the virtual waiting room, or who simply prefer to soak up the fandom frenzy from the outside, we’ve got the best ways to experience Comic-Con weekend—no badge required.
Ready Party One: The Final Level 2026 SDCC Kickoff Party
Ain’t no party like an after-hours party, and XLE Productions’ Ready Party One is definitely one for comic book fans. Kick-start your convention weekend at Parq Nightclub and enjoy music by fan-favorite ’80s tribute band The Flux Capacitors, along with enough fandom fun, cosplay, retro gaming and pop-culture nostalgia to satisfy your inner geek. At least for the night.
Date & Time: Wednesday, July 22, 8 p.m. Location: Parq Nightclub, 615 Broadway, San Diego, CA 92101 Price: Tickets start at $34
Interactive Zone at Petco Park and Gallagher Square Events
With more than a dozen activities and brand activations, Petco Park’s Interactive Zone is a badgeless fan’s playground, bringing together brands, games, celebrity appearances and immersive experiences all in one place. On Friday, July 24, Funko’s beloved annual party, hosted by Funko founder Mike Becker, returns to Gallagher Square. This year’s “Quest for the Grail” event will take guests on a journey to the sunken city of Atlantis. Expect themed décor, food, drinks, games and special guest appearances.
Date & Time: Thursday, July 23–Sunday, July 26 (times TBD) Location: Lexus Premier Lot across from Petco Park Price: Free; Funko Funday event is ticketed
Cartoon and art lovers can celebrate the work of Chuck Jones, creator of some of animation’s most iconic characters, including Bugs Bunny, Daffy Duck, Road Runner, Wile E. Coyote and Pepé Le Pew, at Seaport Village’s Chuck Jones Gallery. During Comic-Con weekend, the showroom will also host meet-and-greets with talented artists including Disney artist and seascape painter Steve Barton, The Simpsons animator Stephen Reis, and licensed Warner Bros., Hanna-Barbera and Disney fine artist Ben Olson.
Date & Time: Thursday, July 23–Saturday, July 25, 2026 (times TBD) Location: Chuck Jones Gallery, 809 W. Harbor Drive, San Diego, CA Price: Free
PAWmicon Pet Cosplay
Get your pup’s—and your own—cosplay game ready because Helen Woodward Animal Center’s PAWmicon is back. Enjoy a Comic-Con-themed outing with the whole family while raising awareness for orphaned pets in San Diego. Divided into three categories—Flying Solo, Dynamic Duos & Trios & More, and Fantastic Floats—the event is a paw-fect way to jump-start the festivities.
Date & Time: Tuesday, July 21, 2026, 4:30–7 p.m. Location: Presidents Way Lawn at Balboa Park Price: Free
Comic-Con-Themed Bar Crawl
Why leave all the fun, mischief and mayhem to badge holders when you can join more than 300 partygoers and crawl through some of downtown San Diego’s top bars and nightclubs? Whether you’re called to save the universe or have an allegiance to the dark side, the annual Comic-Con Bar Crawl gives attendees exclusive access to more than 20 venues throughout the Gaslamp Quarter, with free welcome shots, exclusive drink discounts and complimentary entry along the way. This event for ages 21 and older is a fun way to celebrate your fandom outside the convention center.
Date & Time: Friday, July 24–Sunday, July 26, 2026, 8 p.m.–2 a.m. Location: Check-in at Toro, 672 Fifth Ave., San Diego, CA 92101, from 8–9 p.m. Price: $13–$30
Her Universe Fashion Show
Geek out over couture at the annual Her Universe Fashion Show at the Manchester Grand Hyatt. Hosted by founder and Star Wars: The Clone Wars actress Ashley Eckstein and presented by Warner Bros. Discovery Global Consumer Products, this year’s show will feature a selection of designers showcasing one-of-a-kind DC-inspired creations as they compete for a $2,000 cash prize.
Note: Wristbands are traditionally distributed the morning of the event on a first-come, first-served basis, but official details have not yet been announced.
Date & Time: Thursday, July 23, 6 p.m. Location: Manchester Grand Hyatt, Seaport Ballroom, 1 Market Place, San Diego, CA 92101 Price: Free
Comic-Con Museum
A destination for all things fandom, Balboa Park’s Comic-Con Museum brings world-premiere and exclusive exhibits and events to the heart of San Diego, giving fans a place to geek out all year long. The museum is currently featuring the U.S. debut of Doctor Who Worlds of Wonder, showcasing 17 of the Doctor’s most iconic costumes, a full-size TARDIS and a collection of original sonic screwdrivers used on-screen. Visitors can also explore Sangre, Sudor y Mito: The Art and Tradition of Mexican Lucha Libre, featuring rare collectibles and authentic masks and costumes worn by legendary luchadores.
Date & Time: Open Thursday through Tuesday (closed Wednesdays), 10 a.m.–5 p.m. Location: 2131 Pan American Plaza, San Diego, CA 92101 Price: $15–$30; free for children younger than 6
Comic-Con Art Show
Browse an extensive collection of original drawings, paintings, jewelry and other whimsical creations from more than 100 professional and amateur artists at the Comic-Con Art Show. Many pieces will be available for purchase through the silent auction or Quick Sale, giving fans the chance to take home a one-of-a-kind Comic-Con souvenir while supporting talented artists.
Dates & Times:
Thursday, July 23: 11 a.m.–8 p.m.
Friday, July 24: 9 a.m.–8 p.m.
Saturday, July 25: 9 a.m.–6 p.m.
Sunday, July 26: 9 a.m.–6 p.m.
Location: Manchester Grand Hyatt, Grand Hall CD, 1 Market Place, San Diego, CA 92101 Price: Free
Looking for a supercute way to fuel your Comic-Con adventures? Swing by the Hello Kitty Café Truck. This traveling pink café on wheels will be parked at Petco Park’s Interactive Zone, serving up tasty treats and exclusive merchandise. From limited-edition tote bags and hats to mugs and T-shirts, it’s the perfect stop to grab a snack and a little extra kawaii cuteness.
Date & Time:
Thursday, July 23–Saturday, July 25: 10 a.m.–4 p.m.
Sunday, July 26: 10 a.m. (closing time TBD)
Location: Petco Park Interactive Zone, 100 Park Blvd., San Diego, CA 92101 Price: Menu items vary
PopUp Bagels, Spider-Man and Donut Bar Activations at Pendry San Diego
Get ready to fuel up and hype up. Whether you’re a plain-bagel purist or an everything-bagel fan, don’t miss your chance to grab breakfast or recharge at PopUp Bagels’ Volkswagen bus parked outside Pendry San Diego. Then satisfy your sweet tooth at Provisional with a rotating selection of character-themed doughnuts from Donut Bar. Both are available throughout the weekend beginning at 7 a.m. until sold out.
On July 24 and 25 from noon to 4 p.m., head to Nason’s Beer Hall for photo ops to celebrate Sony Pictures’ upcoming Spider-Man: Brand New Day. Guests can sample Tom Holland’s nonalcoholic beer brand, BERO, served in limited-edition themed cans available exclusively during the event.
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
The Best Gym in San Diego Isn’t Really a Gym Anymore
Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.
Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.
Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave.
“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit, addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”
That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.
Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.
Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.
What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time
For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.
Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego.
Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Courtesy of Avant Restaurant
Rancho Bernardo Restaurants, Bars, and Coffee Shops
Avant
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Bushfire Kitchen
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
The Cork & Craft
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
Courtesy of Carvers Steaks & Chops
Carvers Steaks & Chops
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
Burma Place
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Phở Ca Dao
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
The Kebab Shop
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Casa Lahori
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Kangnam Korean BBQ
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Courtesy of Curry & More Indian Bistro
Curry & More Indian Bistro
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
When three nations and 16 cities come together to host the FIFA World Cup 2026, the scale stops feeling like a tournament and starts feeling like geography. A continent becomes the stage as borders soften into corridors. And Southern California—shaped by migration, sport, entertainment, and constant movement—sits inside that landscape with all eyes on it.
San Diego and Los Angeles have always felt connected. Hop on the Pacific Surfliner, and the trip unfolds in one continuous stretch of coastline, passing beach towns, neighborhoods, and city centers.
Traveling from San Diego, everything still feels slightly suspended as the Pacific Surfliner follows the coast north with ocean on one side and a slow suburban blur on the other. San Diego stays in exhale. Los Angeles is already building toward something louder.
This summer, Los Angeles will host eight matches of the FIFA World Cup at Los Angeles Stadium, including the US Men’s National Team opener on June 11, while the region stretches into 39 days of programming across stadiums, parks, transit hubs, beaches, and neighborhoods. Instead of one massive fan hub, Los Angeles is embracing a citywide celebration, with fan zones spread across its entirety.
But this pattern has been rehearsed here for decades. In 1994, Southern California became one of the defining stages of the World Cup, when matches at the Rose Bowl placed global attention on the region and turned local stadiums into international landmarks, confirming its ability to hold the world at scale.
What distinguishes Southern California is not just infrastructure, but cultural permeability. Fashion, music, film, art, and sport constantly overlap here, creating an environment where identity is flexible and always in motion. From the Venice boardwalk, where skate culture shaped modern street style, to global soccer stars rubbing shoulders with Hollywood celebs, to authentic Spanish cuisine moving up and down the I-5 corridor, everything circulates.
The World Cup is not introducing anything new here, it’s showing up for the summer and showing out, revealing what this city has always known about itself. What follows is a look at the fan zones and how Los Angeles turns itself into a city-wide stage for the tournament, one neighborhood at a time.
Courtesy of Los Angeles Tourism & Convention Board
Los Angeles Union Station
As the heart of Los Angeles, Union Station is an official Fan Zone June 25-28 during the World Cup, but in practice it never really stops being one.
It is the city’s circulation point, its meeting ground, its pressure valve. Commuters, travelers, match-day crowds, and everyday Angelenos all move through the same space, and everything mixes, overlaps, and scales in real time. In a way, this is where the World Cup stops arriving in Los Angeles and starts moving through it.
The Pacific Surfliner from San Diego to Los Angeles makes that shift feel almost too easy. No stress or gridlock anxiety, just a straight line up the coastline with ocean on one side and everything slowly becoming more built on the other. It’s one of the rare ways into LA that doesn’t feel like arrival as friction. You can sit with a laptop, watch the Pacific drift past, grab coffee from the café car, and let the city come to you in pieces.
That’s the beauty of arriving at Union Station. Instead of feeling like you’re on the edge of the city, you’re immediately surrounded by it. And, inside, the station already reads like a World Cup nerve center: banners, movement, multilingual energy, the sense that something global is about to funnel through this exact point. The Heart of the City Fan Zone only sharpens that feeling, with simultaneous match screens, DJ sets, meet and greets, and immersive activations built around marquee games like USA vs. Türkiye.
ROW DTLA feels like the first exhale after arrival. A converted industrial campus turned creative district where restaurants, retail, and open-air courtyards form a self-contained ecosystem. If you’re looking for the perfect first meal in LA, make it lunch at Pizzeria Bianco. The thin-crust pizza is reason enough to go, but the space leaves just as much of an impression.
What I liked most about ROW DTLA is how quickly it resets you after the train. One minute you are stepping off at Union Station, and the next you are in a space that feels like its own version of LA, a city inside a city with some of the most curated shopping I’ve ever seen.
Bodega hides itself behind a convenience-store front, a sneaker and streetwear space disguised as something ordinary, like LA refusing to make anything feel too obvious. The whole campus moves like that, part retail, part gallery, part neighborhood you are only temporarily inside.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
Outstanding Development Emerging Leader – Taylor Thompson Self-Nominated
Outstanding Development Professional – Sharyn Goodson Nominated by: AJ Steinberg & Jeanne Schmelzer
Outstanding Organization for IDEA – Accessity Self-Nominated
Outstanding Philanthropic Institution – Life Science Cares San Diego Nominated by: Blair Search Partners
Outstanding Philanthropist – Dan & Phyllis Epstein Nominated by: CSU San Marcos & KPBS
Outstanding Student Volunteer – Camden Hall Nominated by: Curebound
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.
