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Arts & Culture SEPTEMBER 30, 2025

17 Things to Do in San Diego This Weekend: October 1-5

Partake in local Oktoberfests, visit the Dine & Doom speakeasy, and see life on Mars through "A Step Beyond"

17 Things to Do in San Diego This Weekend: October 1-5
Courtesy of Balboa Park

We’re now nearly three quarters of the way through 2025, and with fall in full swing, there are many ways to be out and about in San Diego this weekend. Those looking for some festival fun can check out the free Pacific Beachfest, the second annual SDTJ International Jazz Festival and weekend-long Oktoberfests in El Cajon and La Mesa. History buffs can dive into the past via San Diego History Center’s Dine & Doom speakeasy experience and the traveling production of the Broadway musical Suffs at the Civic Theatre. Plus, families with kids ages 12 and under can plan for an October full of discounted and complimentary experiences as part of Kids Free San Diego

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Fun things to do in San Diego this weekend October 1-5, 2025 featuring the Taste of North Park food festival event
Courtesy of Taste of North Park

Food & Drink Events in San Diego This Weekend

Taste of North Park

October 4

North Park is well-known as one of SD’s creative capitals, and this Saturday the neighborhood will flex its culinary muscles. The Taste of North Park will feature over 500 food options and 15 drink stops, plus live music and art pop-ups, with the chance to explore ice cream shops, gourmet gastronomy, and teamups from local breweries and boutiques. The tasting will begin at 11 a.m., with food until 3:30 p.m. and beverage options closing at 4 p.m. Food-only and shareable sip tickets have already sold out, so secure a 21+ food & sip ticket ($65) while they’re still on sale. 

North Park

Food from new healthy San Diego Indian restaurant ScieEats in Rolando

Dine & Doom: San Diego Speakeasy at San Diego History Center

October 4

Experience an interactive speakeasy with Prohibition-era mystique this Saturday from 6 to 8:30 p.m. at the San Diego History Center’s Dine & Doom. Once the secret password is given, guests will descend into a Roaring Twenties–themed venue rich with previously archived artifacts and performers chronicling stories of bootlegging’s heyday. Guests are invited to dress in a period appropriate costume, and purchase beer, wine or soda at this 21+ event. Admission is $75 for San Diego History Center and Women’s Museum of California members and $85 for non-members.

1649 El Prado, Balboa Park

Mexico in a Bottle: San Diego at Bread & Salt Gallery

October 5

This Sunday from 4 to 7 p.m., Bread & Salt Gallery will host an all-encompassing look at Mexican distilling traditions, one bottle at a time. Dozens of vendors will share bites, sips, and history behind several Mexican whiskey, rum, gin and agave spirits during Mexico in a Bottle. Attendees can also check out a sensory-focused presentation from Genius Liquids founder Mike Groener and a talk from Francissco Terrazas, executive director of agave advocacy group Tequila Interchange Project. All-inclusive tickets start at $66 for Mexico in a Bottle. 

1955 Julian Avenue, Logan Heights

Fun things to do in San Diego this weekend October 1-5, 2025 featuring Thee Sacred Souls concert at Cal Coast Credit Union Open Air Theatre
Courtesy of Thee Sacred Souls

Concerts & Festivals in San Diego This Weekend

Nathaniel Rateliff & the Night Sweats at The Sound

September 30

The Denver-based American singer-songwriter heads to The Sound in Del Mar on Tuesday, September 30 for his new album “South of Here.” With r&b, folk, and Americana influences, Rateliff grew up playing drums at age seven and often played music in church. Throughout his adult years, he began garnering a large following with his former bands Born in the Flood and Nathaniel Rateliff & the Wheel. In 2013, he formed Nathaniel Rateliff & the Night Sweats and embarked on a new more soulful sound which he has continued with today. Catch him live starting at 7 p.m.

San Diego Italian Film Festival

October 1-11

Bellissimo! The San Diego Italian Film Festival’s 19th annual feStivale returns this week with the theme of “Courage: The Art of Fearless Storytelling” and six days of Italian film screenings at the Museum of Photographic Arts. The cinematic offerings begin Wednesday from 7 to 9 p.m. with a lineup of eight short films at Digital Gym Cinema during Ristretto Shorts Night and will conclude with the celebratory feSta on Oct. 11 with food, live music and awards. Tickets for individual screenings and Ristretto Shorts Night are $22 and feSta tickets are $90

1100 Market Street, East Village | 1649 El Prado, Balboa Park

Thee Sacred Souls & UB40 at Cal Coast Credit Union Open Air Theatre

October 2-4 

Concertgoers can enjoy two nights of oldie-inspired melodies, and a Saturday night showcase of reggae and ska this week at Cal Coast Credit Union Open Air Theatre. First, South Bay soul revivalists Thee Sacred Souls will hold it down for two consecutive evenings at 8 p.m., joined by opening acts Brainstory on Thursday and The Emkays on Friday. Tickets start at $55 for Thursday’s concert and $85 for Friday’s, with more availability for the former show. Then, UB40, known for their chart-topping covers of “Red Red Wine” and “Can’t Help Falling in Love,” will be joined by ska group The English Beat; tickets start at $30 for this concert. 

5500 Campanile Drive, Rolando

French Literary and Arts Festival

October 2-4

Alliance Française San Diego has organized three days of Francophone festivities with the first-ever French Literary and Arts Festival. There will be artistic gatherings all over La Jolla, beginning Thursday (6 p.m.) with a free Theater Night at Lycee Francais de San Diego and followed by Friday Movie night ($15) at the San Diego French-American School. Then, Saturday from 10 a.m. to 4 p.m. at Athenaeum Music & Arts Library there will be free workshops and panels, plus the piano concert A French Emotional Journey ($45)

La Jolla

San Diego Tijuana International Jazz Festival

October 2, 4 & 5

Year two of the immersive San Diego Tijuana International Jazz Festival begins with a bang on Thursday from 5 to 9 p.m. at Quartyard with free performances from Binational Youth Ensemble, The Less Likely, Irving Flores Afro Cuban Sextet. This border region bash will continue Saturday at California Center for the Arts, Escondido, with a headliner set from Arturo O’Farrill and the Afro Latin Ensemble with the Fandango Fronterizo Colectivo, with the proceedings concluding across the border Sunday at the free Tijuana Jazz and Blues Festival. Tickets range from $42 to $118, with additional VIP add-ons available, for Saturday’s concerts. 

1301 Market Street, East Village | 340 North Escondido Boulevard, Escondido

Local Oktoberfests 

October 3-5

The spirit of Oktoberfest is spreading all over San Diego, with the return of the three-day La Mesa Oktoberfest and weekend two of German American Societies of San Diego’s Oktoberfest in El Cajon. The German-themed gathering in La Mesa is free to attend, and will include games, an artisan market, a ferris wheel, dog races and VIP beer garden experiences Friday-Sunday. In El Cajon, festivalgoers can explore German cuisine, stein-holding competitions, traditional folk dancing and the sounds of oom-pah also happening Friday-Sunday; adult tickets are $15 on Friday and Saturday and $5 on Sunday, with free entry for those under 21. 

8361 Allison Avenue, La Mesa | 1017 South Mollison Avenue, El Cajon

Pacific Beachfest

October 4

Spend your Saturday beachside trying local craft beer, perusing an arts and craft village with more than 60 vendors, and watching performances on three live entertainment stages at the free Pacific Beachfest. This Saturday from 9 a.m. to 7 p.m., there will also be a kids action alley, beach soccer and volleyball tournaments, a San Diego FC watch party, and a neighborhood 5K (plus a half marathon on Sunday). The Best of the Beach Fish Taco Contest is also slated to return from 11 a.m. to 2 p.m.; tickets are $20 and come with five samples to eat and rate. 

Felpar Street to Thomas Street, Pacific Beach

Fun things to do in San Diego this weekend October 1-5, 2025 featuring a A Step Beyond art exhibit at Walter Redondo Fine Art Collection featuring a painting by Andrea Tarman
Courtesy of Andrea Tarman

Theater & Art Exhibits in San Diego This Weekend

Suffs at Civic Theatre

September 30 – October 5

Now on its first nationwide tour, Shaina Taub’s historically-inspired musical Suffs recounts an instrumental moment in the women’s suffrage movement. Through pivotal figures such as Alice Paul, Ida B. Wells and Carrie Chapman Catt, Suffs spotlights the end of first wave feminism through the 1920 ratification of the Nineteenth Amendment whilst acknowledging the battles still being fought. Tickets start at $52, with eight performances this week at the Civic Theatre. 

1100 Third Avenue, Gaslamp

Things to do in San Diego this month October 2025 featuring the La Mesa Oktoberfest event

Arms and the Man at Lamb’s Players Theatre

October 1 – November 16

The first of many theatrical hits for legendary British dramatist George Bernard Shaw was his 1894 wartime romantic comedy Arms and the Man. This amusing story, in which a counter-stereotypical soldier hiding from battle sparks a series of romantic entanglements, will be adapted for the stage of the Lamb’s Players Theatre in a new production directed by Deborah Gilmour Smyth. Tickets for Saturday and Sunday matinees range from $48 to $98 and all other performances range from $28 to $78, with showtimes Wednesday-Sunday through Nov. 16. 

1142 Orange Avenue, Coronado

Blues For An Alabama Sky at MOXIE Theatre 

October 2-26

Starting off Season 21: Connections at the MOXIE Theatre is Pearl Cleage’s Blues For An Alabama Sky, directed by Desireé Clarke Miller, a bleak but beautiful look at the downslide from the Harlem Renaissance into the Great Depression. Set in 1930 Harlem, a group of friends with creative aspirations claw and struggle to make a name for themselves as the cruelness of reality threatens to squash their dreams for good. Tickets range from $5 to $100 for Blues For An Alabama Sky, with daily performances this Thursday-Sunday. 

6663 El Cajon Blvd Suite North, El Cajon

A Step Beyond at Walter Redondo Fine Art Collection

October 3-9

Is there life on Mars?” – David Bowie mused many years ago. Well for World Space Week, local artists Andrea Tarman and Walter Redondo have dared to envision what it would look like to call the Red Planet home. A Step Beyond reaches for the stars, channeling the spectacle of outer space to create dreamy installations, a Mars colony living room, interactive community artwork, a martian diary and informative astronomy and physics presentations. This exhibition opens Friday with an artist talk and meet-and-greet from 6 to 9 p.m. and will close Oct. 9 with a final viewing from 5 to 8 p.m. at Walter Redondo Fine Art Collection

789 W Harbor Drive, Embarcadero

Emotion X Connection Opening Reception at Ashton Gallery

October 4

Friends and collaborators Anuj Jenveja and Priyanka Pathak have drawn from their professional experiences as psychotherapists, as well as their South Asian ancestry, to craft over 10 acrylic and mixed media paintings for Emotion X Connection. This expressive and symbolic exhibition will have a free opening reception featuring the artists this Saturday from 4 p.m. to 7 p.m. at Ashton Gallery, alongside the opening of the gallery’s juried Fall in Love exhibition. Emotion X Connection will remain on display, with items available for purchase, through Oct. 31.

4434 30th Street, North Park

Fun things to do in San Diego this weekend October 1-5, 2025 featuring Kids Free Month at The New Children's Museum in downtown
Courtesy of The New Children’s Museum

More Fun Things To Do in San Diego This Weekend

Kids Free San Diego

October 1-31

It’s said that the best things in life are free, and all throughout October, kids ages 12 and under with a paid adult can take advantage of complimentary perks through Kids Free San Diego. This deal extends to over 60 San Diego County arts and culture institutions, including the Birch Aquarium, Cabrillo National Monument, the Japanese Friendship Garden and the Chicano Park Museum & Cultural Center, as well as hotel stays, local tours and discounted meals. Just search by category, download your Kids Free Coupons and enjoy all the savings. 

Citywide

Fashion Week San Diego

October 4-5

Strut over to UCSD Park & Market for a couture-filled weekend from Fashion Week San Diego. Models will showcase new designer lines during 18+ runway shows Saturday from 6 to 9 p.m. featuring live music, entertainment and a complimentary beverage for attendees. Day two is the all-ages trunk show & awards Sunday from 10 a.m. to 2 p.m. offering guests the chance to buy rare items, converse with designers and study the latest fashion trends. Tickets to the runway show range from $100 to $175, and come with entry to the trunk show, while trunk show-only tickets are $15. 

1100 Market Street, East Village

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

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Arts & Culture SEPTEMBER 9, 2026

Fall Arts Preview 2026

Your checklist for the best stage performances, museum exhibits, and one-night-only cinematic events hitting San Diego this autumn

Fall Arts Preview 2026
Courtesy of the San Diego Opera | Photo Credit: Karli Cadel

Fall Arts Preview presented by SDFC Playmakers

September

Cecil Beaton’s Fashionable World

Museum of Photographic Arts at the San Diego Museum of Art

Now through Jan. 10, 2027

Sift through over 200 photographs, sketches, letters, and costumes from “The King of Vogue,” who photographed World War II, modernized royal portraits, and created the aesthetic for 1920s socialites in London.

Washed Ashore: Art to Save the Sea

Natural History Museum

Now through Feb. 28, 2027

Walk through an 18-foot whale ribcage (and a couple dozen other marine-creature sculptures) made entirely of plastic bottles, flip-flops, lighters, rope, and other plastic detritus found on the beach in the Nat’s 3,000-square-foot second-floor gallery.

Forging a Legacy: 15 Years of Landmark Acquisitions

San Diego Museum of Art

Now through May 31, 2027

Part of SDMA’s centennial, “Forging a Legacy,” highlights artists from the past (Picasso, Monet) and modern day (Hugo Crosthwaite) who contributed to the museum’s collection.

ZWO Astronomy Photographer of the Year

Fleet Science Center

Now through 2027

See the stars (without the smog) at their best from the winners of the world’s largest astrophotography competition—all in the Fleet Science Center’s new basement gallery, specifically dimmed to let the cosmos shine.

Begin Again

The Old Globe

Sept. 6–Oct. 11

From the 2013 silver screen to this year’s The Old Globe stage, you can “Begin Again” (again) with a world-premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope.

Dear Evan Hansen

Cygnet Theatre

Sept. 9–Oct. 4

“On the outside, always looking in…” marks the emotional crux of the Tony-, Grammy-, and Emmy-award winning musical coming to the Cygnet Theatre.

Kumeyaay Comics by the Kumeyaay Visual Storytelling Project

Museum of Us

Opening Sept. 12

Learn the history of the Kumeyaay Nation from the perspective of the members themselves in an immersive exhibit inspired by graphic novels “Our Past, Present, and Future,” and “Beyond Gaming.”

Good Night, Oscar

North Coast Repertory Theatre

Sept. 16–Oct. 11

During Oscar Levant’s appearances on “The Jack Paar Show,” he explained his reality with mental illness—the institutionalizations, electroshock therapies, nothing was too taboo for him. “Good Night, Oscar” takes us backstage in the raw moments before his 1958 television appearance.

Visiones Nocturnas: Queer Nightlife in Contemporary Art

Museum of Contemporary Art San Diego

Sept. 19–Jan. 10, 2027

A disco ball isn’t just a disco ball. It’s a symbol of where queer communities can finally exhale and be their fullest selves. “Visiones Nocturnas” uses paintings, sculptures, textiles, performances, photos, and videos from Latin American artists to explore what’s at stake when nightclub lights shut off.

Silent Movie Mondays

Balboa Theatre

Sept. 21, Oct. 26, Dec. 7

Guest organists from across the country will come to the Balboa Theatre to accompany a new silent film for each performance. This year closes out with The Headless Horseman (1922), Dr. Jekyll & Mr. Hyde (1920), and a holiday triple feature of Laurel and Hardy films.

Oh, Mary!

Civic Theatre

Sept. 29–Oct. 4

“What if Abe’s assassination wasn’t such a bad thing for Mary Todd Lincoln?” was the question that inspired Cole Escola’s play “Oh, Mary!” In the production, Mary Todd desperately tries to return to the cabaret stage, but her husband (President Lincoln in the midst of the Civil War) keeps getting in the way.

Photo Credit: Anja Koehler

October

Payare Leads Strauss’ A Hero’s Life

Jacobs Music Center

Oct. 3–4

Conductor Rafael Payare opens the San Diego Symphony’s 2026-2027 season with a three-part concert featuring composers Sofia Gubaidulina, Wolfgang Amadeus Mozart, and Richard Strauss.

Emily–No Prisoner Be

Baker-Baum Concert Hall

Oct. 8

Two dozen of Emily Dickinson’s poems are turned into songs—composed by Pulitzer Prize winner Kevin Puts and performed by Grammy-winning mezzo-soprano Joyce DiDonato—for a one-night-only exploration of love, loss, loneliness, and mortality.

Ripcord

The Roustabouts Theatre Co.

Oct. 8–Nov. 1

Roommate beef has no age limit. The latest play from Pulitzer Prize winner David Lindsay-Abaire turns that experience into a comedy through retirement home roommates Marilyn and Abby and the bet between them to see who will break first and move out.

Des Canyons aux Étoiles

La Casa del Zorro

Oct. 12

Composer Olivier Messiaen has chromesthia, so for him, sound evokes a visual connotation. His work “Des Canyons aux Étoiles” brings desert rock and the night sky to mind. See what he means from La Casa del Zorro in the Anza-Borrego Desert, in this performance immersed within nature.

San Diego International Film Festival

Locations Vary

Oct. 13–18

San Diego International Film Festival salutes the silver screen for a 25th time, now with a sixth day adding extra time for parties, screenings, and movie-star tributes.

Rigoletto

Civic Theatre

Oct. 23–25

Considered one of the masterpieces from opera great Giuseppe Verdi, San Diego Opera’s “Rigoletto” sees what happens when the prurient Duke of Mantua and his sharp-tongued court jester become entangled in a fatal curse.

Grim

La Jolla Playhouse

Oct. 27–Nov. 29

When the Grim Reaper’s job becomes too…grim…and he retires after 300,000 years, his daughter picks up the family business. But when she falls for a human and finds beauty in the souls she’s meant to reap, she questions her purpose.

Photo Credit: Ron Kerner

November

Skate Craft

Mingei International Museum

Nov. 21–May 9, 2027

San Diego is nothing without skate culture. Mingei’s “Skate Craft” portrays skateboarding as “living folk art” via its DIY roots (skateboards built in garages) and shows how that ethos shapes the future.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Arts & Culture SEPTEMBER 2, 2026

31 People Shaping San Diego’s Creative Scene

Meet the artists, makers, and advocates whose work shapes how the city looks, sounds, gathers, and connects

31 People Shaping San Diego’s Creative Scene
Photo Credit: Katie Gardner & Matt Furman

San Diego is full of people who deserve a few thousand words on what they make, who they bring together, and how their work changes the city around them. The artists, makers, advocates, and behind-the-scenes talent below are a small part of that larger ecosystem.

To help us narrow our list, we looked for names that kept coming up, work that reflects the diversity of our region, and people building something bigger than themselves.

Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

A

About Aaryn Belfer

Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Lili Kim

About Lili Kim

Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Gail Czyszczon is owner/copywriter at Z3 Writing and best-selling author of a children’s book series. As a strategic communications professional and editorialist, she's passionate about discovering untold stories and themes that ignite fresh conversation and true change in communities.

Everything SD AUGUST 31, 2026

From $5 Freestyles to a San Diego Phenomenon

Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs

From $5 Freestyles to a San Diego Phenomenon
Photo Credit: Matt Furman

People remember the first time they see Joe Dreamz.

Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.

Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”

Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?

A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.

“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

Photo Credit: Matt Furman

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).

It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.

Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.

“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Music
Studio S SEPTEMBER 11, 2026

Vi at La Jolla Village – Senior Living in the Heart of Everything

At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.

Vi at La Jolla Village – Senior Living in the Heart of Everything
Courtesy of Vi at La Jolla Village

Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.

All-access pass to good living.

As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.

Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.

The harmony of mind, body and community.

Courtesy of Vi at La Jolla Village

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”

Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.

Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.

While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.

“Location, location, location”

Courtesy of Vi at La Jolla Village

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.

“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.

With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.

The best of all worlds.

Courtesy of Vi at La Jolla Village

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.

This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.

To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.

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Everything SD AUGUST 28, 2026

San Diego Is Getting the Music Venue It’s Been Missing

Live Nation is turning the historic Wonder Bread Building into a 4,000-capacity concert hall designed to bring more touring acts to the city

San Diego Is Getting the Music Venue It’s Been Missing
Rendering courtesy of Live Nation

Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling  arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.

That’s all about to change.

On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events. 

Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway. 

“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project. 

Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.

In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.

Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.

Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”

Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.

One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.” 

Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping. 

“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive. 

According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments. 

Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out. 

There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Arts & Culture AUGUST 27, 2026

The Best Things to Do in San Diego: September 2026

Whether you’re ready to lean into fall or determined to keep summer going, here are all the best things to do this month

The Best Things to Do in San Diego: September 2026
Courtesy of Oceanside Museum of Art

September is San Diego’s unofficial second summer—the crowds thin, the weather stays warm, and the city’s calendar somehow gets even busier. This month brings stadium-sized rock shows, Broadway’s buzziest comedy, a new anime convention, world-premiere theater, gallery openings, food festivals, and the first signs of spooky season. Whether you’re ready to lean into fall or determined to keep summer going, here are the best things to do in San Diego this September.

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Kehlani

Concerts & Festivals in San Diego This Month

9/2 

As Guns N’ Roses storm into decade five, their appetite for destruction persists. During their Snapdragon Stadium concert, hear the hard rock anthems, new material and a set from The Black Crowes.

9/23

Kehlani is proof that the romance and earnest sensuality of old-school R&B will never go out of style. Hear her take it back to the aughts at Viejas Arena.

Theater & Art Exhibits in San Diego This Month

9/6-10/11

From the silver screen to The Old Globe stage, John Carney will Begin Again (again) with a world premiere musical adaptation featuring new songs—courtesy of Train—and a story overflowing with hope. 

9/12-10/17 

The concept of work is a guiding principle for San Diego native and multidisciplinary creative noé olivas. Observe his community-informed approach via Tierra y Cielo (Earth and Sky) at Best Practice Gallery. 

9/18-10/25 

Two workers grapple with the weight of their roles at a temporary migrant shelter in Mario Vega’s world premiere play Our Lady of the San Diego Convention Center, set for citywide performances. 

9/26-2/28/2027

Luminous visions of peace and the Punjabi-American roots of Rupinder Kaloti inform The Gathering, a wondrous unification of family foretold via paintings at Oceanside Museum of Art. 

9/29-10/4 

It’s Mary Todd Lincoln’s world and we’re just living in it. See the presidential paramour barrel to her way to stardom at the Civic Theatre during Oh, Mary!, Cole Escola’s political spoof. 

Courtesy of SeaWorld

More Fun Things to Do in San Diego This Month

9/5 & 9/6

Pros and Con(vention)s: Anime San Diego will debut at the San Diego Convention Center with cosplayers, panels and more than 400 vendors well-versed in Japanese animation.

9/11-10/31 

Scaredy cats beware: SeaWorld San Diego’s Howl-O-Scream embraces frights forged in darkness. Enjoy an ominous lineup of live shows, scare zones and bloody bars ahead of Halloween. 

9/12

The best parts of Artivál and the Alley Cat Art Walk have united for the free Alley Cat Art Fest, an all-day outing for live music and immersive artwork in Downtown El Cajon.

9/12 & 9/13 

Take a Grecian vacation for a fraction of the price during the annual Cardiff Greek Festival, two days of immersive cuisine and culture—with plenty of dancing—on the Encinitas coast.

9/13-9/20

Step away from the stove! The California Restaurant Association has eight days of eating experiences with your name on it. During San Diego Restaurant Week, explore by meal, neighborhood or cuisine for your personal dining plan. 

9/16 

Nourish yourself with an all-inclusive spread of Pacific Beach eats and locally-crafted artwork during the HeArt of PB Restaurant Walk on Garnet Avenue.

9/19 

When it comes to stand-up comedy, Chelsea Handler is always ready to roast. See Handler tell anecdotes and skewer an assemblage of victims during her Balboa Theatre performance. 

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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