It began at Nobu, downtown San Diego, 2012. A blind date—though nothing felt blind about it. Chris was the founder of Coola, a luxury skincare line built around high-end sun protection. Adrienne—whose friends and family call her AJ—worked in advertising and produced lifestyle events for Sandow Media, often showcasing beauty products like Coola. He surfed in the early mornings and had a fine arts degree. She grew up in the Caribbean, the daughter of a restaurateur dad and an artistic mom who met when she hitched a ride on his sailboat.
The Birchbys married the following year and started a family. In 2019, after Chris sold a majority stake in Coola to SC Johnson (he sold the rest in 2024), they purchased a home a block from the ocean in Solana Beach and eventually embarked on a major renovation.
Photo Credit: Brady Architectural Photography
While pregnant with their first child, AJ did a deep dive into potentially toxic materials and learned that most homes are full of them—in everything from upholstery to paint and polyester. “We wanted our home to be exotic, tropical, and eco-friendly,” she says. They also envisioned a casual and elegant place, durable enough for four children, and they needed plenty of white wall space for Chris’ collection of edgy art.
When AJ found Solana Beach architectural and interior designer Christie May’s designs online, she was taken with her “outside-the-box” style. The renovation, May says, was a “full gut.” May replaced the worn exterior with fresh cedar shingles, adding charcoal-colored board-and-batten siding on the upper level for contrast. The new standing-seam metal roof picks up the horizontal lines of the battens.
Photo Credit: Brady Architectural Photography
May’s plans opened up the home, knocking out interior walls to turn cramped, dark spaces into expansive ones; removing false ceiling beams to take full advantage of the 10-foot ceilings; and replacing small, square windows with much larger ones.
Landscape architect Chris Brown designed the tropical gardens. In front of the house, he planted kentia palms and plumeria. A low wooden gate leads through a hedge of bay laurel into the front garden. The Birchbys can lounge on the long front porch while the kids play on the grass amid a garden of wild ginger, red-flowering lobster claw, angel’s trumpet, and philodendron. The porch leads to the front door and a small foyer with an acacia-root table that AJ bought years ago.
At the heart of the home is a square courtyard with the living room at one end. A hallway along the back leads to the kitchen, dining, and family area at the other.
May added large new sliding glass doors and windows on all three sides of the courtyard to connect the indoor and outdoor spaces and provide views of Brown’s dense, fragrant landscape.
AJ believes that a healthy interior must be free of harmful particles that may be released by foams, adhesives, finishes, and synthetic fabrics. May created custom furniture that utilizes non-toxic adhesives, brought in upholstery and rugs made from natural wool and cotton, and chose paints and wood finishes considered low- or no-VOC (volatile organic compound)—chemicals that can cause headaches, scratchy throats, even cancer. She selected window coverings handwoven from renewable natural fibers such as bamboo and jute.
Photo Credit: Brady Architectural Photography
In the living room, matching sofas designed by May flank a round stone coffee table in front of a green-tiled fireplace with a teak mantel and black marble hearth. The flecked, cream-colored wool rug is accented with thin black lines. Girl with Lilac Bow, a painting by artist John Millei (one of Chris’ teachers at the ArtCenter College of Design in Pasadena, where he obtained his MFA), hangs above the fireplace. “John is a southern California native, also a big surfer,” Chris says. “He’s really creative with paints, themes, materials, and the energy he brings to a brushstroke.”
On another wall is The Middle Teton by Sam McKinniss, evocative of the spectacular Wyoming mountain range. “His brushwork is very confident, and he’s a magician,” Chris adds.
“His paintings work well from a distance, and, up close, they provide little moments of surprise.”
Photo Credit: Brady Architectural Photography
Down the hallway by the courtyard, past a guest bathroom and laundry room, stairs lead up to the second level, where you’ll find the primary suite, three kids’ bedrooms, and two bathrooms. During construction, May loved the way daylight came between the studs lining the stairwell. She decided to glass the opening instead of drywalling it so the kitchen and dining area gets some bonus natural light.
Floors throughout the house are reclaimed teak from Indonesia. Interior doors are solid teak; other wood details are oak, stained to match. At the edge of the kitchen sits an eight-foot-long solid teak dining table the couple bought on their honeymoon in Ubud, Bali. Pendant lights made from coconut shells dangle above it. Behind the table hangs Troll, a pastel by artist Robin F. Williams. “I grew up in a house full of brothers, and I love being a girl dad,” Chris says. “Most of our pieces are by women artists. I like this piece because it reminds me of our daughter Beaux.”
Photo Credit: Brady Architectural Photography
The kitchen counters are natural quartzite. Brass pendant lights hang above the island, while antique brass fixtures and hardware lend steampunky accents. Bi-folding windows open the kitchen to the outdoor patio and dining area. The kitchen sink faces the garden, and the counter extends beyond the windows to become an outdoor bar and counter.
Photo Credit: Brady Architectural Photography
In the surrounding backyard, Brown kept several giant birds of paradise that came with the house. Beneath and around them grow reddish ti plants, asparagus ferns, and strappy-leaved liriope. At the edge of the garden, you’ll find an outdoor shower with stone pavers and a beachstone backsplash. Nearby, water bubbles through a fountain made of cored boulders. There are also a surfboard shed and a playhouse, both with cedar shingles and standing-seam metal roofs that match the house.
Photo Credit: Brady Architectural Photography
Next to the kitchen, the family room features a tiled fireplace flanked by window seats and tall, narrow windows. May designed the L-shaped sofa and covered all the furniture with natural fabrics. On the wall above the sofa is artist Friedrich Kunath’s A Better Place, an island landscape with a family of four running through.
“We’re going to have him add two more kids,” AJ says. Beyond new steel-and-glass sliders, the courtyard is a furnished outdoor room surfaced with basalt tiles. Along the edge of the courtyard, slabs of basalt frame rectangular reflecting pools against a wall of lava rock. Water trickles into the pools from copper scuppers that flank a gas firepit at the center of the wall. Brown’s landscape includes passion fruit vines, banana trees, monstera, and elephant ear. Madagascar jasmine and cordyline grow in containers on the new curved balcony. It’s a verdant oasis that easily accommodates a dozen.
Photo Credit: Brady Architectural Photography
Upstairs, the children’s bedrooms have built-in oak desks and cabinets, plus an array of eco-friendly furniture, finishes, and textiles. Their bathrooms are appointed with quartzite counters, ceramic tiles, brass fixtures, and fine-art wallpaper from Eskayel, a company founded by San Diegan Shanan Campanaro.
Photo Credit: Brady Architectural Photography
The primary suite is a cozy retreat. May dreamed up a custom bed with flecked, charcoal-gray fabric; even the mattress is made from natural materials. At its foot perches a teak bench covered with a sheephide rug. Beside the bed, there’s a seating area with bamboo chairs, a concrete microtop drum table, and Encinitas artist Emma Webster’s Ungrounded, a brooding landscape with touches of fluorescent color. May added built-in seats below new and enlarged windows. On the floor lies a shag wool rug from Morocco.
Photo Credit: Brady Architectural Photography
The floors in the primary bath are dark limestone, the counters are natural quartzite, and the cabinets have reeded doors. The shower features greenish gray porcelain tiles and a slate mosaic basin. Waterworks made the solid brass bathroom fixtures and faucets.
Photo Credit: Brady Architectural Photography
May’s design of many tones, forms, and textures is in constant conversation with the Birchbys’ ever-changing art collection. They own many more pieces than they can display, and the works are in perpetual rotation. Since the children have grown up around art, they appreciate it, and there’ve been no surprise attacks by Magic Marker, though the Birchbys encourage them to create and display works of their own. Chris lights up when he talks about art, both making it and collecting it. He uses words like “poetic” and “vibrancy” and “harmony”—words that apply equally to family life by the beach in this Pacific hideaway.
Dirk Sutro has written about architecture and design for a variety of publications. He is the author of architectural guidebooks to San Diego and UC San Diego and contributes a monthly column called CityScape to Times of San Diego online.
It’s finally fall, and although it may not feel like it (our ceiling fans are this close to flying off their hinges), San Diego is ringing in the cozy season with a heap of fun events. Whether you’re wanting to find your new favorite outfit at Fashion Week, cheer at the Oceanside Shock’s home debut, or practice meditation at the Strength in the City Festival, these are the best things to do in October.
Go beyond the menu during the Taste of North Park, with over 50 food samples and 15 beverage stops, plus live music and art-driven programming to keep all the senses engaged.
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Cross the Coronado Bridge—and bring your appetite—for A Taste of Coronado, an island-wide culinary jaunt in support of beloved businesses and the Promises2Kids nonprofit.
Courtesy of La Jolla Art & Wine Festival
Theater & Art Exhibits in San Diego This Month
10/8–11/1
In the Roustabouts Theatre Co.’s newest comedy at Scripps Ranch Theatre, roommate beef has no age limit. In “Ripcord,” a feud between Abby and Marilyn escalates to absurd heights.
10 & 11
Pay it forward to local public schools with each pet adoption, purchased piece of art—from over 170 artists—and sip of wine, beer, or spirits at the free La Jolla Art & Wine Festival.
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Those in search of creativity and community can find both at Other Places Art Fair South, a free showcase for independent artists and galleries at California Center for the Arts, Escondido.
Photo Credit: @gabephelan
More Fun Things to Do in San Diego This Month
9/30–10/4
Where can you play pickleball with celebs, sample local eats (including that place you’ve always been meaning to try), and take part in the scenic and delicious Grand Tasting at Surf Sports Park? There’s only one answer: the Del Mar Wine & Food Festival.
2–4
Sashay your way through the 19th annual Fashion Week San Diego, home to stunning runway couture, fall designer collections, and a trunk show—perfect for shopping for your new look.
9 & 10
Dance to Y2K throwbacks all weekend long during Ocean Beach Oktoberfest, which includes a beach party, a stein-holding competition, a brat-eating contest, and for VIP attendees, a custom “OB2K Oktoberfest” liter mug.
First comes the sting, then comes the shock. San Diego County’s newest sports franchise, Oceanside Shock, will make its home debut in the Federal Prospects Hockey League versus the Fresno Falcons at Frontwave Arena.
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Working out is just one part of this Waterfront Park wellness experience. Practice meditation, play bingo, and recover with sauna zones during the Strength in the City Festival.
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At the 25th annual Oceanside DÍa de los Muertos Festival, the Day of the Dead is alive and well. Walk through a chalk cemetery and Por Siempre Car Club’s decorative trunk altars during the free event.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Through its Playmakers initiative, San Diego FC is working with artists, musicians, and other local creatives to shape the identity of the city’s newest professional sports team
What does a soccer team have to do with San Diego’s arts scene? Quite a lot, as it turns out. When San Diego FC launched, the club could have spent its marketing budget on billboards, bus wraps, and digital ads. Instead, it went into neighborhoods, found local artists and creatives, and started building the club’s identity with them. Through its Playmakers initiative, artists have designed limited-edition merchandise, had their work featured on the stadium’s jumbotron, and found themselves in front of thousands of fans—and, in some cases, a national TV audience.
For this special edition of the podcast, created alongside San Diego Magazine’s September arts and culture issue, host Troy Johnson talks with Sebastián Morúa, SDFC’s Senior Vice President of Brand & Innovation, and longtime San Diego native and creative Tony Martinez of Barrio Junto. The conversation gets into why a professional soccer club would make local art part of its business, how Martinez’s decades in San Diego’s creative community helped shape Playmakers, and the club’s early efforts to connect with artists across the county through its Chrome Ball Tour and neighborhood events. The goal, they explain, isn’t simply to put a local artist on a T-shirt. It’s to let the people who already understand San Diego help define what the new club looks and feels like.
The conversation also gets into the less glamorous—but important—side of supporting artists: money. They talk about how Playmakers pays local creatives, the value of the platform SDFC provides, and what it means to build an ongoing relationship between a professional sports club and the artists who help shape its identity. They also discuss the club’s growing music initiative, which will bring local musicians into the fold, and the many ways artists have already contributed to SDFC through merchandise, murals, Parks & Pitches projects, and more. Ultimately, it’s a conversation about soccer, art, community, and what can happen when a major sports franchise gives the people already making culture in San Diego a bigger platform.
This summary was provided to you by AI. To hear from the humans, listen to the podcast wherever you get your podcasts.
At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.
Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:
Courtesy of Del Mar Wine & Food Festival
VIP First Bites & First Sips
VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.
The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.
And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.
Live Cooking & Culinary Moments
During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.
Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.
Courtesy of Del Mar Wine & Food Festival
DJs, Music, & The Party
At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.
DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.
Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.
Sports, Tailgates, & Games
Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).
The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.
For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.
The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.
Courtesy of Del Mar Wine & Food Festival
Photo Ops & Instagram Moments
You’re going to want to take photos, and the festival has made that extremely easy.
A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.
Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.
You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.
But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.
Shop, Browse, & Take Something Home
The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.
Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival.
You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.
Wellness & Reset Moments
We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.
Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.
There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.
The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas.
For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns.
“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says.
Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality.
She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.
“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.
There was once an actress known as “San Diego’s Sweetheart” who mailed herself to Los Angeles—donning a helmet covered in postage stamps and boarding a two-seater, single-engine mail plane. The publicity stunt was billed as the first air parcel package in the US. It wasn’t. She wasn’t even the first human to be mailed: When the US parcel post started in 1913, at least seven people mailed their newborns to relatives (an innovative loophole eventually outlawed).
Technicalities be damned. That kind of nose for spectacle was why Virginia Brissac was such a star—landing bit parts in TV shows (I Love Lucy, Dragnet) and 155 films, notably playing James Dean’s grandmother in Rebel Without a Cause. “Nobody could help but love her,” her dresser told San Diego Magazine in a 1971 feature, published when Brissac was 88 years old.
In 1911, she topped the Playbill at the opening of the Savoy Theatre at 3rd and C streets in Downtown—a grand live-performance hall built for $150,000 ($5.2 million in today’s money). It became one of the premiere vaudeville theaters in the country (under vaudeville king Alexander Patages). The theater helped make San Diego a destination for stars like silent-film comedian Roscoe “Fatty” Arbuckle, heavyweight champ Jack Dempsey, plus classical legends Rachmaninoff and Anna Pavlova. As theaters converted to movie houses through the ’20s and ’30s, the Savoy remained dedicated to live humans. It closed in 1940, and the Civic Theater now stands in its footprint.
As for Brissac, during a time when women couldn’t even vote, she led a stock company under her own name at the Strand Theatre. The Brissac Company held a four-year residency, “an all-time successful record run for San Diego,” the article says. That classic Ocean Beach theater (featured in San Diego film legend Cameron Crowe’s Almost Famous) has been closed for decades, its bones now a chain beachwear and souvenir store. But Brissac’s legacy lives through the women leading San Diego’s theater scene.
Read the entire 1971 article by Merle Clayton below…
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
What Will It Take to Make San Diego a Global Arts City?
Jonathon Glus on the Art + Design District, investing in the creative economy, keeping artists in the city, and what we can learn from places like London and Chicago
Jonathon Glus is the Prebys Foundation senior fellow leading the development of the Art + Design District at the Downtown San Diego Partnership. He has been asked what an arts and design district is many times. In our conversation, I asked him instead to describe what it isn’t. His answer opened up a broader discussion about what San Diego has and hasn’t invested in, what it has the capacity to become, and what other cities have done that we haven’t. Glus speaks about global art fairs and architecture biennials in Chicago and long tables at dinner parties all with the same fluency. He also discusses who gets to live in the neighborhoods where creative work happens, and what it means when they can’t afford to stay.
Claire Johnson: You have been asked what an arts and design district is many times. Can you tell me what it isn’t?
Jonathon Glus: It is not a place designed intentionally and specifically for tourists. Of course there will be opportunities for tourists to come, but the district is really focused on creatives, on creative education, and on the creative workforce—as well as our major performing arts organizations. That is the emphasis.
What does the district need to do in the next five years for you to consider it a success?
[It needs to] develop greater connectivity between the anchor institutions—the symphony, Broadway San Diego, the opera, all the wonderful things happening in Balboa [Park]—and the creative workforce that will be living and working in that neighborhood 24/7.
What does San Diego not have that you wish it did?
We have not been intentionally investing in the contemporary art product that other major cities have been building. A contemporary art fair. A biennial that reflects the ethos of this region. Chicago developed an architecture biennial about eight years ago. London has a design biennial. Desert X, right here in Southern California, invests in and elevates contemporary artists inside a city. We have not really been playing in the global art market in a way that we have the capacity to.
What capacity do we have?
We have a wonderful foundation. Two theater companies that produce work that goes to Broadway more than many regional theaters in the country, major museums, artists teaching at UC San Diego and University of San Diego. What a city does when it wants to take itself to the next level is intentionally create the product. Miami went after the Art Basel fair; they did not passively receive it. You have to have the intention and the will, and you have to go after it. We haven’t done that in the way that other cities have.
Look at what we did with the tech sector; we’re now a major tech center. That was intentional. Leadership organized around it. We have to do the same thing around the arts. We have a lot of contemporary art collectors here. We have a lot of galleries. But the ecosystem of the business of contemporary art is not as organized or as visible as it should be.
Which city is your North Star?
It’s bits and pieces of different cities. Dubai has invested very quickly and very intentionally in contemporary art—art fairs, design fairs, higher education, artist residencies from all over the world. London has centered artists and creatives in the contemporary zeitgeist in a way that was not true 40 years ago. They built biennials. They ensured British artists had affordable housing and workspace. They made sure the media paid attention to what they were doing.
If you don’t have an artist at your dinner table, it’s not a dinner party. That sounds elitist, but it’s true. It shows the value that artists have in a community. Our relationship culturally with Tijuana is really significant here because artists in Baja seem to be at the table.
We’ve talked before about how food, fashion, design, and art aren’t siloed anymore.
They aren’t. When super creative people are in a community doing extraordinary work, that draws other super creative people doing extraordinary work. That’s why other arts and design districts around the world end up populated with some of the most interesting restaurants and young fashion designers. Creatives want to be around other creatives.
Which leads to the economic argument…
Our creative economy already employs about 170,000 people and generates more than $11 billion in economic activity. It’s large and robust. But we must center all of this in accessibility and affordability. Williamsburg used to be affordable. Artists can’t afford to live there anymore. Wicker Park and Bucktown in Chicago—artist central, now unaffordable. If we’re going to invest in this district, we have to be really intentional about housing and workspace, so creatives have a place in the future of this district.
I see all these new supper clubs and creative collectives popping up. What is the lesson there for San Diego in terms of the commercialization of cultural and creative groups?
I think the lesson is that nothing changes. What do people love? Long tables. Why? Because you’re with a lot of people—some you may have known your entire life, but most you don’t. And if it’s driven by a creative process, all the better. We know one of the best ways to do that is around food, but also music.
For the Art + Design District, part of why we’re leaning into the process is because, culturally, we’re bringing down the barriers between film, fashion, multimedia, tech, and architecture. It’s an experiential mashup in the best possible way.
And it’s not just about art and design, but community writ large. Creative expression is something we all desire. Whether it’s at a long table, at the opera, or in your studio, we gravitate toward creative expression as a way of building community and communicating with the people around us.
Is there a question I should have asked you but haven’t?
I hope you are writing about this in seven years when the district is fully mature. But this is just the beginning for all of this. I think that’s what’s most exciting to me. We don’t know what this is going to be like, but we know it’s going to be creatively centered, and that’s super exciting to me.
AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.
703 16th Street, Suite 200, San Diego, California 92101 | 619-704-2700 | avrpstudios.com
