My six-year-old is not a big fan of the arts. He doesn’t like singing or dancing. When I ask him to make a craft project with me, he gets stressed that he’s not doing it right. If I offer to take him to a museum, he says, skeptically, “Is it a museum where you do things or just look at things?”
But I’m going to keep trying—because children should be encouraged to interact with art, says Nina Garin, associate director of marketing at The Old Globe.
“Exposing kids to the arts just makes them better citizens of the world,” she explains. “Their point-of-view is expanded, they learn about people different from them, they learn empathy and acceptance, [and] they learn about beauty and hope.”
Luckily, San Diego has a thriving arts scene packed with family-friendly activities, including touchable sculptures, kid-approved studios, and silly stage productions. To help you and your little ones make the most of it, we asked some experts where to go, what to do, and how to encourage your kids to be more interested in art. Here’s their advice.
At What Age to Start
According to Garin, children are never too young to begin exploring the arts.
“If you’re reading your baby a bedtime story, that’s exposing them to fiction and storytelling,” she says. “Drawing pictures in preschool is exposure to visual art. It’s when their lives become busy with school and sports that the arts start fading. The challenge is to keep arts in that rotation, which can be done with dance or music lessons or by making an effort to attend regular arts events, [even something] as simple as a free concert in the park.”
Just be sure to start in the right places, adds Bob Lehman, executive director of the San Diego Museum Council.
“Kids love to … make noise and run around,” he says. “For an awesome first art museum experience, take your kids to the sculpture garden at the San Diego Museum of Art. This is where they can explore real art [while running] through the grassy yard and [getting] a bite to eat at the Panama 66 restaurant. There might even be some live music on the outside patio.”
Visitors can stand near the sculptures but aren’t allowed to touch them, so checking out the garden is also a great way to teach children how to respect both public and gallery art. Get close to one of the pieces and show kiddos how to look with their eyes, not their hands.
These early engagements with creative spaces can help kids interact confidently with art throughout their lives—a boon considering that institutions like museums can sometimes intimidate even adults.
“I think kids, as they grow older, become more self-conscious,” says Maru Lopez, the education and engagement manager at the Museum of Contemporary Art San Diego. “So, definitely, that’s something to take into consideration, since exposure kind of makes them comfortable.”
Courtesy of the Museum of Contemporary Art San Diego
“Essentially, it’s a giant playground made by innovative artists and educators,” Garin says. “Oh, this fun tube slide you’re riding? That’s the work of internationally renowned street artist Panca.”
Gabrielle Wyrick, chief curator and director of audience engagement at the New Children’s Museum, explains that the museum is one of the few in the entire country that commissions artists to make work that kids can play in and interact with.
“In the children’s museum field, there are a lot of museums that focus on STEAM and cross-disciplinary topics and adult readiness,” she says. “And we really felt like this was a prime opportunity to do something distinctive around the arts. And this is such a rich arts community and such a beautiful, beautiful space that it’s become our signature.”
The museum offers daily workshops where kids ages 6 and up can make art. There’s also a paint and clay studio, where children of all ages can drop in and create something. On Fridays, the museum has a program called Toddler Time focused specifically on younger visitors.
Outdoorsy types will appreciate the Stuart Collection at UC San Diego, since most of the pieces are on view in the open air. You can see awesome sculptures and other works while treating the visit like an adventure or scavenger hunt.
The Museum of Contemporary Art hosts a free family Play Day on the second Sunday of each month with kid-friendly museum tours and art projects. The museum collaborates with local artists and organizations, who lead crafts, share stories, and play age-appropriate tunes.
Meanwhile, Family Sundays at the Mingei International Museum also offer storytelling, musical performances, and hands-on art making with San Diego artists. They have a “Mini Mingei” series, too, providing crafts for little ones ages 2 to 5.
Museums also offer camps throughout the year (not only in summer!). And, even if you’re just stopping by for the day, many museums host fun spaces where kids can grab a seat and draw, paint, or craft.
“The Centro Cultural de la Raza has a great table just for kids to play and create,” Lehman says. “Kids can also get their fingers gooey at artistic workshops, like the ICA San Diego Ceramics Lab [that took place] this fall in Encinitas.”
Courtesy of Moonlight Stage Productions
Performances to Check Out
The Old Globe’s annual Dr. Seuss’s How the Grinch Stole Christmas! is the first introduction to theater for many young San Diegans, Garin says. But the Globe also has free student matinees designed to engage high school students.
“I love attending these performances because I see firsthand the impact theater has on young people,” Garin adds. “Teens are dismissed as being addicted to social media or not having long attention spans, but, in our theater, they are so passionate and supportive of what’s on stage that it gives me genuine hope for the future.”
Summer musicals at Moonlight Amphitheater in Vista offer a chance to experience live performances while munching on a picnic. Lawn seating means that “kids can wiggle and squirm without bothering anyone,” Garin says.
Courtesy of the Museum of Contemporary Art San Diego
What to Do When You Get There
When heading out to see art, there are things parents and caregivers can do to encourage their kids to be more engaged. The preparation starts before you arrive, Garin says, so if you’re going to a concert, listen to some of the music beforehand. Or read a summary of a play or an exhibit.
“Make it feel exciting and wondrous on the way there,” she emphasizes. “On the day, I like to arrive early, get kids a treat from concessions, and walk around the venue as long as possible before having to sit for a long period.”
“[Regardless of] how you approach any art activity, it’s correct, and that’s the beauty of art,” Lopez says. “There’s space for all of us to create, no matter our skills, especially when you’re young and you’re at that point where you’re just learning about colors and being creative. … And we say more or less the same thing in the galleries when we’re talking to them and asking, ‘What colors do you see? What is it that you’re seeing here?’ There’s no right or wrong answer. There are multiple points of entry to every work of art.”
Courtesy of the New Children’s Museum
What to Do at Home
You can read books about artists you see and provide your kids with chances to explore their creativity at home, says Eva Struble, an artist and professor at San Diego State University. She likes to give her 6-year-old son Felix found objects—like bamboo or wood scraps from their yard—as fodder for his creative play.
“You can make bridges or gates or towers out of pieces of bamboo,” she says. “We built a little stage in the backyard, so any of these objects might become part of Felix’s pirate costume, and he performs onstage.”
She also suggests bringing paper and crayons along on museum visits, so kids can sit on the floor there and sketch out some art inspired by the work they’re seeing on the gallery walls.
What to Avoid?
There can be pressure to do certain activities or see certain performances (think Hamilton or The Nutcracker), but when allegedly amazing experiences don’t live up to the hype, it can leave a bad taste in everyone’s mouth.
“So, everyone dresses up in uncomfortable clothes and experiences the event as if it’s homework,” Garin says. “This was how I first saw Cats,and I left the theater absolutely hating it. No one prepared me [for the fact] that this show would have zero talking or that the songs would be so treacly, and, from the back row of a giant theater, I felt bored and disconnected.”
Garin now enjoys and appreciates Cats—but it took her years to get there after her initial distaste for the show.
In the same vein, professional productions of The Nutcracker, for example, may feel overwhelming and stuffy to young kids. Instead, check out a version of the ballet put on by your local dance studio, where most people on that stage are students.
“Let your kids get caught up in the iconic Tchaikovsky music, the costumes, and the magical story about a land full of sweets,” Garin says. “Eventually, you can work your way up to a professional Nutcracker, and then maybe even different kinds of ballet and dance.”
Arzu Okhal, an artist and professor at San Diego State University, feels that all art institutions need to continue to find ways to make children feel excited, curious, and relaxed when visiting.
“Do you know any children who would not want to go to Target? I don’t think so,” Okhal says. “These stores provide parents with carts that kids can sit on and comfortably look at products almost from the same eye-level as their parents. Parents are comfortable, as they don’t have to carry the kids. The stores know that children are potential consumers, and if they enjoy the experience, they will be the next generation of consumers of the store.”
Art institutions should also understand this, Okhal adds. She has designed a rolling chair that museums can offer to help kids come face-to-face with the art.
“[Museums] need to find creative ways to engage and involve young audiences,” she says. “Children might not become artists when they grow up, but, if they feel welcomed, they will develop an understanding and appreciation. They will become future members and supporters of these institutions and perhaps collectors of the artwork.”
Claire Trageser has been writing for San Diego Magazine for 10 years. She also is a reporter at KPBS and writes for The New York Times, National Geographic, Marie Claire, Elle and Runner's World.
Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.
Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.
Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.
“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)
Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.
“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”
Courtesy of We the Commas
People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.
“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.
Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.
“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”
As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
How Scrojo Became One of Rock’s Most Prolific Poster Artists
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.
Courtesy of Scrojo
Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.
Courtesy of Scrojo
Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.
Courtesy of Scrojo
“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.
Courtesy of Scrojo
“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
If you’re anything like me, you’ve probably been planning your wedding your entire life. The impromptu daydreaming usually comes at the most inconvenient times: during a meeting or right as you’re falling asleep after watching too many episodes of TLC’s Four Weddings.
In those imagined scenes, there is always a sunset. Usually some kind of impossible garden that feels like Alice in Wonderland meets The Secret Garden. There are soft pinks and climbing greens, florals that look like they grew a little too perfectly on purpose, and somewhere in the distance, water that catches the light. It’s dramatic in the best way.
Perched on Harbor Island, Sheraton San Diego Resort feels like a tucked-away bayside escape. But the real centerpiece of its $123 million transformation is the new Garden Terrace, a private green oasis that feels like it was designed specifically for the dream wedding replaying in my head. This is what I had been imagining all those years. White tea roses, lavender, gardenia, jasmine, and magnolia trees line the space, creating a fragrance that feels like it’s part of the architecture.
Courtesy of Sheraton San Diego Resort
Sheraton San Diego Resort has always had the advantage of its location, but what stands out now is how intentionally the indoor and outdoor spaces coexist. Panoramic harbor views stretch across the property, shifting from soft blue mornings to golden-hour glow and a nighttime skyline that feels almost cinematic. Of course, there are other ceremony and event spaces across the resort, too—including the Lanai Lawn, Harbor Vista Lawn, and Eventide Gardens—each offering its own variation of open-air beauty. But the Garden Terrace is the one that feels like it was made for vows.
I arrived on a Tuesday afternoon with a suitcase slightly overpacked, the result of not knowing what to fully expect from a resort doubling as a wedding venue. I tried to cover every possible version of the trip: a handful of summer dresses, a few breezy pants, marina-esque tank tops, sandals for everything, and accessories meant to sparkle in the sun (seven different earring and necklace options was probably unnecessary, though).
I did, however, underestimate the swimsuits, especially once I saw the paddleboards, endless water activities you’d want to try at least once, and pools and jacuzzis practically whispering your name. Business casual never made it out of the suitcase, replaced instead with easy cover-ups, pinks and greens, and airy button-ups that felt more in tune with the setting than structured jackets ever could.
The resort has been reimagined across rooms, dining areas, and outdoor spaces, with thoughtfully layered tile textures, lighting that shifts with the time of day, warm-toned palettes in the dining rooms, and fresh blues in the bedrooms that complement the views pouring in through the windows. The foyer feels expansive, framed by floor-to-ceiling windows and designed to bring a little bit of San Diego inside with you, rather than shut it out.
Courtesy of Sheraton San Diego Resort
By late afternoon, I was sitting by the marina watching the water shift colors in real time, the kind of view that makes everything feel slower without trying. Dinner at Rumorosa brought the first real taste of the resort’s Cali-Baja identity, starting with a trio of margaritas—passion fruit, spicy watermelon, and creamy coconut—that made it impossible to pick a favorite and slightly dangerous to have them all in front of you at once.
The table opened with guacamole layered with spicy cotija, radish, pomegranate seeds, candied serranos, cilantro, limes, duritos, and warm tortilla chips, followed by Mexican street corn with sweet kernels, spiced aioli, cotija, and more candied serranos that hit just enough heat to keep you absolutely addicted.
For my main, I went with the roasted organic chicken breast with buttered jasmine rice, mole negro, and roasted cauliflower, which felt familiar in structure but elevated in small details like the cilantro and pickled onions. And then the Carajillo tres leches cake, a vanilla sponge layered with coffee and Licor 43 mousse, praline, and caramel sauce, arrived and disappeared faster than it probably should have.
What made it feel so curated wasn’t just the menu, but how intentional everything felt without ever feeling fussy: bright flavors balanced against rich ones, heat against sweetness, and plates that arrived right as the light over the marina started to soften. The next morning carried that same energy. Breakfast could unfold at your own pace, whether that meant taking a Zoom call in your room, heading downstairs for a sit-down meal with friends at Rumorosa, or grabbing something quick from Strada Italian Market. I opted for a vanilla latte from La Colombe at Strada before heading out for the morning.
Courtesy of Sheraton San Diego Resort
I made it just in time for the resort’s complimentary morning yoga on the lawn, boats just visible beyond the stretch of green. The Sheraton offers it daily as part of the stay, a low-pressure option for anyone looking for an easy reset rather than a full workout, which I wasn’t expecting to take part in on this trip but ended up glad I did. The class itself was beginner-friendly, with slow flows and a few optional deeper stretches for anyone who wanted to push into more advanced poses.
Afterward, stand-up paddleboarding shifted everything into a different perspective. My small group launched from the resort’s private dock, boards wobbling slightly as we found our balance, then drifted out into the marina where the water opened up in every direction. We paddled past rows of docked boats, slipped alongside houseboats with their shaded decks and string lights, and followed the gentle curve of the harbor as it widened and narrowed again.
The afternoon transitioned into poolside lounging at Sunglow Cabana Bar, where cabanas, cold drinks, and a poolside lunch had me so relaxed I didn’t even realize my phone had died. Sunglow is open to the public, so if you’re looking for a quick day getaway, you can dock and settle in for SoCal-style shareables and frozen drinks.
Courtesy of Sheraton San Diego Resort
Dinner at the Garden Terrace kind of shifted everything for me. In the daytime it just feels like a nice open space, but at night it becomes something else entirely: more intentional, more “put together” in a way I didn’t really clock at first. As the sun went down over the marina, everything turned warm and the garden lit up in this soft glow that was staged under fairy lights. It was as if you were meant to experience it in this very certain way.
It was easy to picture it then: the quiet before guests arrive, the moment someone steps forward, the pause right before “I do.” There’s often a specific kind of silence right before a ceremony begins. And, at the Garden Terrace, that feeling is built into the space itself. You are standing in a garden wrapped in white blooms and soft greenery, with the harbor stretched out just beyond it. The sun is low enough to turn everything gold. Someone is standing across from you, close enough that everything else fades into background noise.
That evolution, according to Sean Clancy, Vice President and General Manager of Sheraton San Diego Resort, has been years in the making. He describes the property as having been “completely transformed,” from the rooms to the restaurants and everything in between, with new spaces like the Garden Terrace designed to highlight the marina backdrop in a way that feels “naturally stunning” and “magical,” not just scenic.
By the time I checked out on Thursday, watching the sun rise over the marina, empty in the early light, I understood why someone would choose this exact spot to say something they mean forever.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.
“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
If you’ve ever wondered what it would feel like to perform on one of San Diego’s most iconic stages, here’s your shot. The Old Globe is looking for local singers, songwriters, and musicians to take the spotlight before performances of its upcoming musical Begin Again—and the gig comes with a chance to perform on the theater’s main stage and at a new community music event, Begin Again: San Diego Sessions.
Inspired by the opening scene of Begin Again, which makes its pre-Broadway premiere at The Old Globe this fall, the open mic–style performances celebrate local talent while giving audiences a taste of San Diego’s music scene before the curtain rises.
Solo artists and duets ages 18 and older can submit video entries here through Friday, July 10. Selected performers will be notified by July 14.
The public is also invited to Begin Again: San Diego Sessions, a free event on Monday, July 20, at 7 p.m. in the Globe’s Copley Plaza. Attendees can catch performances from top contest participants while enjoying discounted drinks from the theater’s pub.
“Begin Again is a story about hope and someone finding their light,” says Adena Varner, Director of Arts Engagement at The Old Globe. “The opening moment, which is what we’re excited about with this contest, is about an artist who’s unknown taking a chance at an open mic night—and then their life changes.”
“What I love about San Diego is it’s a space where hopes and dreams seem to actually be able to come true, and people get to find themselves, find their light and their voice, so I think the spirit of the show really resonates with who we are as San Diegans,” she says.
For director Lorin Latarro, the pre-show performances are a chance to weave San Diego into the production. While the musical has been developed in New York with New York–based musicians and actors, these performances create a direct connection between the show and the city’s local music community.
“One of the things Lorin is passionate about is wanting these performances to feel like San Diego, so we want them to be diverse,” Varner says. “We want these moments to look like us and all that that means… We have submissions from artists based in Tijuana, North County, and East County, so it’s geographically diverse, ethnically diverse, and we’re looking at age diversity as well.”
The Old Globe has hosted community engagement opportunities tied to past productions—including an art contest and walk-on performances—but nothing quite like this.
“We’ve also never had an open mic night on the plaza, so we’re excited, and we really want the music community to know that they’ve got a place at The Old Globe, too,” Varner says. “We’re getting in the practice of making sure our community feels connected to our shows and have an opportunity to contribute in a way that’s meaningful and impactful for them.”
Begin Again is based on the 2013 film starring Keira Knightley and Mark Ruffalo, with a book by Jenna Clark Embrey and Molly Beach Murphy and music and lyrics by Pat Monahan of Train. Performances run September 6 through October 11, with opening night on September 17.
At the time of publication, The Old Globe had received nearly 100 video submissions.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
