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San Diego Company Donates $80K in Supplies to LA Fire Victims

As wildfires threaten air quality, this San Diego-founded brand donated over $80,000 in essential infant gear to help families breathe easier
San Diego company Snuggle Shield's air filtering car seat covers which are being donate to LA fire victims
Courtesy of SnuggleShield

San Diego-based Snuggle Shield, founded by UCSD nurse and mom Nicole Noar, is on a mission to protect the most vulnerable: newborns and their families. The company, which created the first air-filtering infant car seat cover designed to shield infants from wildfire smoke, viruses, and pollution, has donated more than 1,250 Snuggle Shield covers and baby clothing—a total value of more than $80,000—to families in need.

San Diego company Snuggle Shield's air filtering car seat covers which are being donate to LA fire victims
Courtesy of Snuggle Shield

Recently, Snuggle Shield paired up with Baby2Baby in Los Angeles to provide crucial supplies to families that lost everything in the recent wildfires and needed protection for their babies from hazardous air conditions. The company has also supported wildfire relief efforts and contributed to the Red Cross to further its impact.

By Jackie Bryant

Jackie is San Diego Magazine's and Studios' content strategist. Prior to that, she was its managing editor. Before her SDM career, she was a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.

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