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San Diego Neighborhood Guide: La Jolla

Where to eat, shop, and play in one of the county’s most coveted beach towns
Photo Credit: Cole Novak

By Alex Dinofia

Rugged coastlines, hidden surf spots, posh boutiques, and eateries with a coastal ambience are all quintessential features of La Jolla. Known as the “Jewel of San Diego County,” La Jolla provides a range of bites and experiences that feel just as good as the city’s other draws: warm sun on your skin and salty ocean air. 

Plate full of food from San Diego restaurant Marisi in La Jolla
Photo Credit: James Tran

La Jolla Restaurants & Bars

Marisi

Marisi opened last fall, bringing Amalfi Coast–inspired dishes and sexy, tiled surrounds to downtown La Jolla (and nabbing critic’s choice for Best New Restaurant in our 2023 Best Restaurants issue). Owned by five La Jolla natives, Marisi offers hand-rolled pasta, traditional butchery, and housemade limoncello. 

1044 Wall Street

Mary’s Gourmet Salads

A good option for a quick, pre-beach lunch, Mary’s crafts a kaleidoscopic array of fresh salads (including a build-your-own options for those who like to go off-book). Try the Thai Crunch salad, which tops chopped fruits, veggies, and crunchy stuff (mango, Napa cabbage, and wonton strips, to name a few) in a tangy Thai dressing. 

723 Pearl Street

Taco Stand

If you didn’t eat el pastor at Taco Stand, did you really visit La Jolla? The taqueria brings Tijuana-style bites to this side of the border. Accompany your tacos with the eatery’s incredible elote (corn on the cob), sprinkled with parmesan and chili powder. Round it out with housemade churros.

621 Pearl Street

El Pescador

El Pescador serves a variety of seafood options, but the local fish is where it’s at. Chow down on char-grilled yellowtail, halibut, sea bass, and even thresher shark from hometown waters. You can also buy seafood by the pound for an ultra-fresh dinner at home.

634 Pearl Street

Paradisea

La Jollans hit up Bird Rock for pre-surf cups of coffee, but the neighborhood typically turns into a ghost town after 8 p.m. La Jolla locals Zoe and Eric Kleinbub intend to stir up some excitement with their new passion project: Paradisea. The upscale dinner joint serves classical California cuisine and a bangin’ happy-hour cocktail list. Try the white sea bass crudo and the beef tartare, which derives inspiration from Japanese flavors. 

5680 La Jolla Boulevard

Bobboi Natural Gelato

Don’t be alarmed by the apparent lack of gelato at Bobboi—the shop keeps their sweet treats hidden away to maintain the optimum temperature. The flavors (including a charcoal-infused vanilla, rose honey, and the three-nut Mediterraneo) reflect what is locally in season.

8008 Girard Avenue

Shorehouse Kitchen

Shorehouse Kitchen satisfies sweet and salty brunch cravings in La Jolla Shores. The cocktail menu includes a mai tai with lilikoi foam, a hazy Irish coffee, and a margarita fresca with fresh-squeezed orange juice. Soak up the morning booze with the parmesan risotto benedict or the caramelized Tahitian vanilla bean toast.

2236 Avenida De La Playa

Exterior of La Valencia Hotel and Shops located in La Jolla, San Diego
Courtesy of Bay Bird Inc.

La Jolla Shops & Boutiques

Aviator Nation

Founded in a Venice Beach garage, Aviator Nation sells activewear, trucker hats, bikinis, and cozy sweat-suits that channel ’70s surfer fashion. While the products can be pricey, each piece is hand-sewn in California and as soft as your favorite vintage hoodie

7840 Girard Avenue

Vuori

Encinitas native Joe Kudla founded Vuori in 2014, starting with men’s shorts before expanding to activewear for all genders. Inspired by surf styles but designed to sustain high-intensity workouts, the apparel is ethically manufactured with earth-friendly materials.

7841 Girard Avenue

La Valencia Hotel

La Jolla’s La Valencia, known as the “Pink Lady,” has welcomed guests for over 95 years. Scope out views of the Pacific while nibbling on persimmon scallops at the onsite Mediterranean Room restaurant or enjoy a facial or massage at the spa.

1132 Prospect Street

Mitch’s Surf Shop

Sure, flip-flops and board shorts are staples in every San Diegan’s closet, but what really marks a La Jollan is a hat or tee from Mitch’s Surf Shop. Founded in 1967, the iconic store gears up groms with boards, wetsuits, fins, and other surf staples.

631 Pearl Street

Estancia La Jolla Hotel & Spa

Featuring 210 rooms on 10 verdant acres, the Estancia is a favorite for local babymoons and staycations. Brunch at the hotel’s tea party–inspired Greenfinch Restaurant and lounge at the saltwater pool before hitting the spa for a CBD-oil massage. 9700 N Torrey Pines Road

Warwick’s 

The country’s oldest and continuously family-owned bookstore, Warwick’s hosts high-profile author events in La Jolla. The shop’s staff offers an almost overwhelming number of excellent recs, and, beyond their wide selection of literature, you can also find stationary items, jewelry, and custom wrapping services. 

7812 Girard Avenue

Hermosa Surf Shop

What’s more La Jolla than hand-shaped surfboards and açai bowls? A joint that sells both. Hermosa Surf Shop is a new, locally owned space for smoothies, tea, beachy apparel, and surf gear. Inviting and photogenic, it’s a great spot to meet other wave-chasers.

5636 La Jolla Boulevard

Exterior of the art gallery the Museum of Contemporary Art San Diego in La Jolla
Courtesy of the Museum of Contemporary Art San Diego

More Things to Do in La Jolla

La Jolla Open Aire Farmers Market

Every Sunday morning, around 150 vendors gather at La Jolla Elementary School. In addition to flowers, fruits, and veggies, shoppers can find locally made clothing, jewelry, and personal care items. Personally, I never leave without a fresh-squeezed juice and a savory crepe. 

7337 Girard Avenue

La Jolla Cove

La Jolla Cove’s picturesque bluffs are the perfect destination for a sunset stroll. The Children’s Pool—a bit of a misnomer, since little ones should be kept close at hand here—is ground zero for gawking at sea lions and snorkeling in some of San Diego County’s clearest waters. 

1100 Coast Boulevard

Museum of Contemporary Art San Diego 

Newly remodeled, the Museum of Contemporary Art San Diego sits on three acres and houses thousands of works of thought-provoking modern art. After wandering the rotating exhibitions, grab Mediterranean small plates at the onsite Kitchen.  

700 Prospect Street

La Jolla Beach & Tennis Club 

I’m an LJ native, so La Jolla Beach & Tennis Club forms a core part of my childhood memories. The club is home to numerous family-friendly activities, from pickleball to poolside fun. Tip: Kids can collect a bag of trash from the beach for a free scoop of ice cream!

2000 Spindrift Drive

La Jolla Kayak

La Jolla boasts some of California’s most beautiful coastline, featuring caves, marine life, and stunning reefs. Safely explore all this goodness with a snorkel or kayak tour with La Jolla Kayak. The company’s guides can show you the best areas to spot leopard sharks and help you paddle through peaceful marine caverns.

2199 Avenida De La Playa

Windansea Beach

Windansea Beach is a hub for locals, whether they’re suiting up for a surf sesh at the Shack or laying out in the soft sand at Westbourne. Windansea is the perfect location for a salty swim, a sunset drive, a picturesque proposal, or a beach picnic. 

6800 Neptune Place

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