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Here's how our city kicks the City of Angels' sorry (surgically enhanced) butt
LA confidential: San Diego is the better burgh! Heading into baseball season, it’s time for a little bragging and boasting. All in good fun, of course. We’ve got a lot that the City of Angels hath not. Here are 22 reasons why we kick LA’s sorry (surgically enhanced) butt. And traffic is just the start.
Southern California is widely considered “earthquake country,” but if you really want to split hairs (or tectonic plates) it’s Los Angeles that’s at greater risk for the Big One. LA has more fault lines than anywhere else in the state, and is within 35 miles of the southern segment of the San Andreas Fault, which seismologists say is capable of a deadly magnitude 8 earthquake.
San Diego County’s Office of Emergency Services says our region has “sparse seismicity” compared to its Southern California neighbors. Sure, San Diego gets some small earthquakes and would likely feel the rumbles of a big LA quake, but experts don’t think it would be the epicenter. San Diego’s own Rose Canyon Fault is considered the only major active earthquake fault in the urban San Diego region, but it hasn’t given us a good shake in at least 200 years.
—Jennifer McEntee
22 Reasons Why San Diego Is Better Than LA
Photo by Kit Leong / Shutterstock
Price of a Padres ticket behind home plate
Price of a Dodgers ticket behind home plate
Two hundred million dollars will buy you a couple things. An island in the Bahamas. A presidential inauguration. Add $27 million, and you could even have the 2016 LA Dodgers.
The San Diego Padres opened last year spending $99 million on their players. The Dodgers had the highest payroll in baseball at $227,329,905.
The Dodgers were like that youth soccer team from the good part of town who hires Pele to coach their six-year-olds, and resuscitates Sun Tzu to teach them the art of war. Of course that team is going to whup the kids whose parents have failed to drive cars fueled by gold and saffron.
So the Dodgers bought—excuse me, won—the division. At this point, is it about baseball anymore?
I have, at times, wished the Padres would spend bazillions of dollars and bring a World Series to San Diego. But now I take pride in the fact that when—it’s not an if, it’s a when—the Padres manage to take the title, it will be with a scrappy team of underpaid players who won by raw talent, sheer will, and magic.
Yes, the Padres are the Bad News Bears. And when it finally happens, the payoff will be that much sweeter. You can buy greatness, or you can make it. One of those is expected, and one of those is memorable.
—Troy Johnson
22 Reasons Why San Diego Is Better Than LA
I could have lived in LA. When I relocated from Virginia, my employer said I could go anywhere they had an office. LA was their top market, and I was working on a (really bad) screenplay. LA made sense.
But that’s not what I did. Los Angeles was overwhelming: traffic, pollution, aggression, masses of people. LA was less a place to love than to endure. San Diego seemed more manageable. I was visiting a friend in OB, and there was something about the way the light hit the water off the pier. It just felt like home.
That was 25 years ago, and that decision gets validated frequently, particularly in my work. I write about biotech—translating the science into English. I can’t imagine a better place to ply my craft.
Most people think of San Diego as a tourist mecca or a military town, but my lens is biology. I think about the stretch from UCSD to Sorrento Mesa: Salk, TSRI, Sanford Burnham Prebys, Illumina, and hundreds of small companies trying to move genius ideas to market—a target-rich environment.
There are actually more life sciences professionals in LA County than San Diego, but it’s kind of a misleading statistic. Many work for just one company, Amgen. San Diego’s biotech community is more distributed.
In fact, San Diego has something LA wants: a life sciences startup culture. The LA County Board of Supervisors recently earmarked $3 million for LA BioMed, a bioscience incubator. They’re sick of seeing their young entrepreneurs flee to San Diego and the Bay Area. Who can blame them?
That’s what makes San Diego such a vibrant life sciences community—so many clever people willing to risk everything on an idea. Edico Genome is developing hardware and software to accelerate genomic diagnoses. Organovo is 3-D printing liver and kidney tissue to advance drug discovery. Tocagen is developing a gene therapy to treat the most deadly brain tumors.
Some people lament that San Diego doesn’t have a big biotech to anchor the cluster, like an Amgen or a Genentech (now part of Roche), but I think that fits the city’s personality. We’re smaller, more agile, quicker to the prize. We have a community of serial entrepreneurs who develop a therapy, sell it to one of the big guys, and reinvest the proceeds into a brand-new idea.
I don’t have the nerve for that sort of risk, but I love talking to people who do. Living in San Diego, I never have to look hard to find them.
—Josh Baxt
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Most of the cities on either side of the nearly-2,000-mile US-Mexico border aren’t even worth a pit stop. (We’re looking at you, Antelope Wells.) In our case, we have two dynamic cities straddling la frontera, which means double the fun.
Tijuana’s reputation as the street taco capital of the world is old news: between Telefónica Gastropark and Taco Alley, there’s a truck or stand for everyone. What’s newer is the city’s finer dining delights: stalwart Misión 19 still churns out inventive Mexican cuisine, Oryx Capital has a delicious suckling pig and Verde y Crema is a paradise for locavores. Drinkers will enjoy the multitude of craft beer tasting rooms, like at Insurgente and Border Psycho, as well as the craft cocktails at Nórtico, Oryx Capital’s speakeasy.
Galleries like La Caja Galeria are hosting some of Mexico’s most esteemed artists, like Tijuana native Jaime Ruiz Otis, who uses recycled materials from foreign factories, or maquiladoras, for his pieces. Design stores are popping up everywhere, too: Object stocks only Mexican makers, and Casa Duhagón, featuring designs from its principal, who is also an architect, is a decorator’s dream. Speaking of design, Tijuana’s first boutique hotel, One Bunk TJ, is set to open on Avenida Revolución. In it, there are a handful of smartly outfitted rooms and a pop-up store from Object.
There’s also Cross Border Xpress, which opened in late 2015. For just $16 each way, you can skip the border and Tijuana traffic, park in the United States, and access the Tijuana International Airport via footbridge, opening up a world of lower-cost flights. To date, 1.3 million passengers have done so. International travel doesn’t get any easier. Take that, LAX!
—Jackie Bryant
22 Reasons Why San Diego Is Better Than LA
Photo by Blake Midnight
While LA might make movies about the military, we are the military. San Diego is the birthplace of naval aviation, the home of the real Top Gun flight school, and the training center for all Navy SEALs. We breed real-life heroes, not actors who play them on TV.
—Kimberly Cunningham
Within two weeks of living in Los Angeles, I paid over $200 in parking tickets. I lived there for almost five years before coming to my senses and moving back to SD. It’s true: Nobody walks in LA. But if more people did, they could avoid some of these issues:
Holy guacamole!
San Diego County is the leading producer of avocados in the US, according to the San Diego County Farm Bureau. In fact, 40 percent of all avocados grown in California come from our region.
Fallbrook is hailed as the “Avocado Capital of the World,” and hosts a free avocado festival each April with an annual attendance of more than 100,000 people taking in avocado-themed art, a guacamole cook-off, food vendors with delights like avocado gelato, and even a “best-decorated avocado” contest.
—Jennifer McEntee
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“There are more agents in LA, but they are, like the town itself, TV- and movie-focused, so I’d much prefer to be agenting books from San Diego, an ever-waking giant. On the edge of America, bordering Mexico and the Pacific, we can see beyond the confines of the New York publishing maze and focus on our authors, who are based in California and the world beyond. The bottom line is, once you make your mark, phone calls are returned, so why not live in America’s Finest City?”
—Legendary literary agent Sandra Dijkstra, on choosing to live and work in San Diego
22 Reasons Why San Diego Is Better Than LA
Sure, LA is on the short list to host the 2024 Olympics. But without us, there would be no tri in the Summer Games. The first-ever triathlon took place on Fiesta Island in 1974. San Diegans Jack Johnstone and Don Shanahan conceived, directed, and participated in the race they coined “triathlon,” a term Johnstone spelled out for the trophy maker since it didn’t yet exist in the dictionary. You’re welcome, world.
—Christine Pasalo
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If you want to enjoy a pint of beer or a glass of wine right where they are made, LA County is a bit of a beverage desert: It’s distinctly lacking in local breweries, wineries, and vineyards.
San Diegans are especially lucky from a fermented beverage standpoint: We have an astounding variety of choices that are not only easily accessible, but also world-class in terms of quality.
On the beer front, San Diego currently boasts more than 130 breweries, spread out across the county. We have brewers as far north as Fallbrook and Oceanside, as far east as Alpine and Julian, and we have seven breweries just between Chula Vista, El Cajon, and Santee. Not to mention about a dozen brewpubs in North Park alone.
LA County has 26 breweries—one of which is Pabst—most of which are in the hard-to-reach downtown area. By comparison, we’ve got 26 breweries just within the stretch from Oceanside to San Marcos.
Of course, if you want to talk about the quality of beer produced, there’s little doubt that San Diego outshines not only Los Angeles, but most every other county in the nation.
Dozens of our breweries have won major medals at the biggest national and international beer competitions; last year San Diego won 32 medals at the World Beer Cup and Great American Beer Festival alone, and Karl Strauss was crowned 2016 Mid-Size Brewing Company and Mid-Size Brewer of the Year by the latter.
Don’t get us wrong, LA breweries are—by and large—excellent in terms of quality, but San Diego has gone beyond just quality; it has actually created its own unique style of beer. The now-famous “San Diego style” started with turbocharged IPAs that were super-hoppy, big, bold, and bitter. That approach soon spread to other styles of beer—including pale ales, pilsners, and Belgian styles—and is now emulated by breweries around the world, including in LA.
Prefer reds and whites? There are 115 wineries in San Diego County and they—much like our breweries—can be found in every corner of the region. Los Angeles County has 25–30 active wineries open to the public, but we have 35 in our central inland area alone (between Escondido and Ramona), including Domaine Artefact, Highland Hills, and Milagro. If nature flares up your allergies, we’ve got urban wineries, too, like Vinavanti or LJ Crafted.
Chalk it up to San Diego having more distinct wine-friendly microclimates than any other county in the US, resulting in more than 60 vinifera varietals—everything from France’s Bordeaux and Rhône to Italy’s Tuscan and Piedmont and Spain’s Rioja—not to mention the old classics from right here in California, like primitivo and petite sirah.
Wherever you may be in San Diego County—you can most often get to a brewery or winery in less than 20 minutes. And where does 20 minutes in LA get you? I think you already know the answer to that one.
—Bruce Glassman
San Diego knows Mexican food like only a community this close to the Tijuana border could.It makes sense. San Diego is the birthplace of the Roberto’s Taco Shop chain, a 24-hour fast-casual eatery that knows its way around a carne asada burrito. Founded in 1964, there are 14 Roberto’s in San Diego today, and hundreds of worthy ’bertos imitators, from Adalberto’s to Juanberto’s to Rigoberto’s. The closest Angelenos can get to an actual Roberto’s Taco Shop? Mission Viejo. In Orange County. Lo siento, amigos al norte.
—Jennifer McEntee
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22 Reasons Why San Diego Is Better Than LA
Not only have Mexican food outposts flourished in San Diego since the 1920s, but we expanded the menu, introducing a drink and two dishes to the rest of the nation.
Frozen Margarita
Back in 1947, bartender Albert Hernandez Sr. (who passed away in 2006) invented the frozen margarita at La Plaza, a Mexican restaurant once located in Bird Rock.
Hernandez’s take was an adaptation of the margarita served at Rancho La Gloria, the Baja restaurant often considered the cocktail’s birthplace. Instead of serving the drink on the rocks, Hernandez combined Jose Cuervo Gold tequila, Cointreau, fresh lime juice, and ice in a blender. Made by the pitcher, the slushy margs were served in salt-rimmed glasses adorned with a lime wedge.
California Burrito
Yep, that wonderful forearm-size frankenfood in which french fries share top billing with carne asada, salsa fresca, cheese, and guacamole. It’s an affront to the cold-pressed juice lifestyle and we’re okay with that.
Granted, its origin story lacks detail. According to Gustavo Arellano, a leading historian of Mexican American food, it was first sold in the 1980s by the ’bertos chain, the San Diego family taco shop operation that began with Roberto’s and includes Alberto’s, Filiberto’s, and others. But no one can recall which ’berto invented it, nor the specific year it was first sold.
Still, two points are incontestable: french-fry-filled burritos didn’t exist in the US before they appeared in San Diego, and fries make everything better.
22 Reasons Why San Diego Is Better Than LA
Fish Taco
San Diego State alum Ralph Rubio introduced America to fish tacos in 1983. His flagship? A converted Orange Julius walk-up stand on Mission Bay Drive dubbed “Rubio’s Fish Tacos.”
The business idea was inspired by surf trips he’d taken to San Felipe during college, when he and fellow Aztecs fueled their pursuit of swells with the prized Baja street food.
Today, the first brick-and-mortar Rubio’s, which sits on the spot of the walk-up, is just one of 201 restaurants operating in California, Nevada, Arizona, Utah, Colorado, and Florida.
His surf days are behind him, for now. “I still have all of my boards,” Rubio says. “I need to sell a few more fish tacos before I can ‘retire’ and paddle out again.”
—Christine Pasalo
So the Chargers have left us. I won’t say good riddance, because I died inside. The Chargers were a bridge between me and my father. The Chargers were better than church.
But I will say this: poor Los Angeles.
The Chargers have gone to a city that has proven unable to keep a football team. The Raiders left. The Rams left (and returned). The Chargers left (they started there in 1960). Los Angeles loves cheekbones more than it loves football.
There’s a reason why football doesn’t work in Los Angeles. First of all, in order to navigate LA traffic, you’d have to leave on a Thursday to make the kickoff at a Sunday game. Second, traffic is awful. Third, traffic is bad.
No one will go. The “selfie value” just doesn’t pan out.
And now LA has two teams—the Rams and the Chargers. The Rams have the richest owner in football. The Chargers don’t. Who do you think is going to spend the money to brand the team and win over the hearts of Angelenos?
The Chargers are now the bridesmaid, not the bride, to a town that doesn’t care. They are the microscopic fish in a big pond.
Trust me, San Diego, when I say that we’re better off. We can take a few years spending that money on things that matter—education, infrastructure, fraudulent city contracts—and then invest in a team with an owner who has the clout and passion to actually compete.
San Diego Super Chargers, no more. In Los Angeles, they are the San Diego Superfluous Chargers.
—Troy Johnson
22 Reasons Why San Diego Is Better Than LA
San Diego has the 12th-best park system among the largest 100 American cities according to The Trust for Public Land (TPL), the national nonprofit that advocates for the creation and improvement of parks. Los Angeles didn’t even place in the top 60.
Because parks make up so much of our city area (nearly 40,000 acres), they’re less people-dense than, say, those in LA. According to ParkScore, TPL’s rating system, 30 San Diegans are served per park acre, compared to 100 in LA. Less crowding means better access to playgrounds, recreation centers, and basketball courts.
Also, more of us live within one mile of a public park than someone living in LA, and when parks are plentiful and nearby, they improve a city’s quality of life: Studies have shown that people living in or near green areas experience a 12-percent lower mortality rate.
This year will see upgrades to existing playgrounds in park-deficient communities, such as Chollas Lake and Larsen Field, and the completion of new skate parks in Linda Vista and City Heights, thanks to the department’s pursuit of federal and state funding.
—Christine Pasalo
22 Reasons Why San Diego Is Better Than LA
Of San Diego County’s 4,526 square miles, one-third of our county is public land available for recreational use and all is accessible within a two-hour drive. Add to that the 2,000 species of plants, including the rare Torrey pines, and San Diego really is still wild. San Diego’s jagged topography lends itself to a rich and varied landscape—we have the largest biodiversity of any county in the US–and while sunny and 73 degrees might seem like a constant, our highest and lowest temperatures have been recorded at 122 F in Anza-Borrego Desert State Park’s rugged badlands and a chilly minus 4 F in the pine-shadowed canyons of Cuyamaca Rancho State Park.
More than 500 species of bird have been recorded by the San Diego Audubon Society, at least 23 of which are endemic to this region. Look for the light-footed clapper rail and Belding’s Savannah sparrow at the Tijuana Estuary, then visit the mountain town of Julian to see frenetic white-naped pygmy nuthatches creep up oaks and rare white-headed woodpeckers bore holes in a pine snag.
But birds aren’t the only animals here—San Diego is also home to 742 species of mammals, which includes the endangered peninsular bighorn sheep, found on the foothills surrounding Borrego Springs, or the jumpy Stephens’ kangaroo rat.
—Jade Belzberg
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Since 2009, the county has taken in 23,094 refugees from 34 countries, according to data compiled from the U.S. Department of State. That’s more than any other region in California, making us a leader in the state’s effort to shelter people forced to flee their home countries due to violence and persecution.
—Christine Pasalo
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Los Angeles has an amazing restaurant scene. I’m not going to tell you different. To say San Diego has more options than LA is to admit lunacy.
What I will tell you is: San Diego’s restaurant scene is better.
San Diego has more small farms than any county in America. And if I’ve learned anything as a food writer, it’s that small farm food tastes a hell of a lot better than big farm food. It’s the difference between Coors Light and craft beer. The fewer things you focus on, the better those things are. Period. A pretty basic law of life.
LA has great big farms. That’s nice. San Diego has great small farms. That’s better.
Food tastes best the very second it is pulled from its source. Every second after that, it slowly descends into mediocrity and eventual spoil (not to mention it starts to bleed nutrients).
To test this theory, taste a ripe tomato as soon as it’s plucked from the vine. Hosannah! It tastes like an actual tomato. Sweet, acidic, perfect. It tastes like the tomato your grandmother swore tomatoes tasted like, and why she complains every time you cook. Now taste that same tomato three hours later. Still good. But less good.
“Farm-to-table” is an abused word. A lot of BS. Hell, fast food gets their produce from a farm somewhere.
But San Diego is by far the country’s truest “farm-to-table” mecca. Our 6,600-or-so small farms deliver the world’s best produce to our chefs in the shortest amount of time.
Chino Farm? The one that helped make Alice Waters and Wolfgang Puck famous? It’s not in Beverly Hills. It’s here.
Admittedly, Santa Monica had the first great farmers’ market in Southern California. But those days are over. Now, San Diego’s farmers’ markets are the greatest thing in not only SoCal, but the globe.
Our chefs are cooking with this produce. Los Angeles is cooking with it, too—just a couple hours or days later.
San Diego also has an ocean as its border. Groundbreaking studies have revealed fresh seafood to be desirable. Due to soul-sucking traffic, seafood takes longer to get where it’s going in LA. Nothing kills the quality of your restaurant meal quite like rush hour on the 405.
San Diego also has a Mexico, which is growing some of the best produce, olive oil, and wine in the Americas. Sure, Los Angeles can get some of that action, but only after a few hours in a hot truck. Congratulations on second place, Los Angeles.
On top of it all, LA lives and dies by trends—and trends are meant to die. With four million residents, a new restaurant opens up every six seconds or so. And with every restaurant that opens in LA, a formerly trendy restaurant closes. You may be thinking there are too many restaurants opening in San Diego—and there are—but LA is 10 times worse.
Instead of hopping from one trendy restaurant to the next, San Diego diners repeatedly visit their favorites. That repeat business helps restaurateurs, and they use that money and experience to get better. A lot better. Longevity breeds excellence.
So San Diego has the freshest produce and seafood of any big city in the world. Our restaurants tend to last longer, which yields better food. Sorry, LA. We’ll send you the food we don’t use.
—Troy Johnson
We asked Angelenos who defected to San Diego what they miss (and don’t miss) about life in La La Land.
Don’t get us wrong. Tinseltown ain’t all bad. Here’s a few imports that SD could benefit from…
22 Reasons Why San Diego Is Better Than LA
Illustrations by Edmon de Haro (who lives in Spain)
New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County
I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.
And now we meet again. I can still point you to quality fries.
This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.
The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.
Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?
What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.
It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.
So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.
This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)
Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.
Well then, to both of us, I say, “Welcome.” Let’s do this.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age
There’s a famous video.
“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.
All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…
Boom.
The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.
The sound?
Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.
In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.
Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.
Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.
Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.
That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.
There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.
First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.
BBB2012 used large-scale chemical fire to create the ultimate memory.
Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.
The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.
That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.
America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.
No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.
P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
From surprise revivals to changing dining habits, these are the shifts redefining the local culinary landscape
If absence makes hearts (and stomachs) grow fonder, then shuttered restaurants quickly become the hottest tickets in town—something a number of iconic institutions found out after taking very public hiatuses after historically long runs. For instance, following a lengthy (and extremely flip-floppy) closing process after 92 years in business, Las Cuatro Milpas reopened two blocks away in Mercado del Barrio. Similarly, Carlsbad butcher shop Tip Top Meats reopened in the same location (albeit a smaller space) after the death of founder Joachim “Big John” Haedrich in 2023. Finally, after a whopping decade out of business, Sami Ladeki and chef Alfie Szeprethy brought back Roppongi to its original Prospect Street space, where it was the talk of the town in the late ’90s. All came back under the same proprietors, so they weren’t third-party nostalgia-licensing deals. The algorithm may have ravaged our attention spans away from all but the newest and shiniest, but this proves there’s still hope for our collective prefrontal cortex.
Other local eateries honored their pasts by bringing in new perspectives. The Lion’s Share in Embarcadero, Milton’s Deli in Del Mar, Dudley’s Bakery in Santa Ysabel, and J-K’s Greek Cafe in La Mesa handed over the keys to new owners willing to take on a big task: maintain the soul of icons through particularly rough economic circumstances for restaurants, navigate big feelings from longtime regulars (who often don’t take kindly to change), and make some necessary changes to keep going for another few decades. Taking over a project in process can be a lot harder than starting from scratch. But building that feel-good nostalgia doesn’t happen overnight, so it sure helps to have a well-established playbook of success passed down from those who came before.

It wasn’t just restaurant groups from Los Angeles that decided to put down roots en masse, although San Diego saw plenty of LA transplants recently (Sugarfish, Mr. Charlie’s, For the Win, Katsuya Ko, Bacari). Global brands like Chef Fei, Zuma, and Pepper Lunch have locations of their own on the way, and upscale Canadian eatery Joey joined to the inescapable gravitational pull of Westfield UTC’s culinary cosmos for its first spot in America’s Finest City. Good to see the rest of the world is catching up with what we’ve been seeing the last few years—San Diego is a dining destination already on the rise.
Between the never-ending news cycle of doom and perimenopause brain fog, I’m at the stage in life where I’m more than happy to let someone else make a decision for me, especially when it comes to what’s for dinner. And based on the way a lot of menus look right now, I’m not alone. It seems like half the places I visit offer some version of a prix fixe, omakase, or tasting menu. Restaurants are embracing the curated experience to solve the problem of affordability (a fixed menu reduces food and labor costs, guarantees an acceptable check average, etc.) and critical thinking in one fell swoop. Omakase (meaning “I leave it up to you”) is far from a new concept in high-end Japanese sushi culture, but now that it’s popping up everywhere from coffee experiences to grab-and-go sushi and sandwiches, it’s gone from somewhat niche to nearly omnipresent.

The world got an up-close look at San Diego’s coffee industry when we hosted the premier specialty coffee expo World of Coffee for the first time this April. San Diego’s long and rich coffee history stretches back to the late 19th century. Things percolated fairly quietly for around a century before really picking up steam. Today, there are nearly 200 specialty roasters and cafes across the county, with many earning national accolades like the Good Food Award (Steady State Roasting, 2020; Bird Rock Coffee Roasters, 2023, 2021, 2019, 2017, 2016), Roaster of the Year by Roast Magazine (Mostra Coffee, 2020; Bird Rock Coffee Roasters, 2012), and the Specialty Coffee Association Coffee Design Award for packaging (Rikka Fika, 2026). Now that we’ve moved past the comically insufferable coffee snob era of the early 2000s, even java newbies can feel comfortable walking into pretty much any coffee shop in San Diego, asking questions, trying a few things, and feeling confident they’re going to get great service and a great beverage.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Tips from the trusted experts at Mauzy Cooling, Heating, Plumbing, and Electrical
San Diego summers can be brutal. But since the hottest period is typically late summer into early fall, San Diegans still have time to prepare. The pros at Mauzy Cooling, Heating, Plumbing, and Electrical are standing by to help homeowners fortify their homes against the elements and ensure their air conditioning is as frosty as the penguins that serve as the company’s mascots.
Many homeowners underestimate the load their AC system faces, especially in the inland valleys where temperatures regularly top 100 degrees. San Diego regularly sees multi-day heatwaves each summer, and a system that struggles on the first day will likely fail by the third. Longer run times, unusual sounds or smells, and uneven cooling from room to room are all signs that your system may not survive the next hot spell.
Systems typically last 12 to 17 years, but there are exceptions. If a system is approaching that, or is already there, a professional evaluation is recommended before summer really heats up. A good rule of thumb: If you can’t remember when your system was last serviced, it’s due.
“As technology changes, systems become smarter and smarter,” says Sean O’Connor, an install manager at Mauzy with 42 years of experience. “There are a lot of people out there who will say a system’s only good for 10 years. I don’t buy that—these systems are built to last as long as they’re taken care of.”
There are also a few steps homeowners can take between services to extend the life of their system. Regularly changing a dirty filter—especially if you have kids or pets—and keeping an outdoor unit clean can help head off problems in the future, says O’Connor.
Also, be realistic about whether it’s time to replace a unit. O’Connor likens pouring money into salvaging a faulty unit with patchwork repairs and replacement parts to “tripping over a dollar to pick up a dime.” When one part fails, others are sure to follow, and newer parts may not be compatible with older units. Mauzy recommends homeowners use the 50% rule: If a repair costs more than 50% of the system’s replacement value, and the equipment is over 10 years old, replacement is usually the better long-term value. And don’t forget the ducting. An older house that was built with heat and later had air conditioning added may not have sufficient airflow, regardless of how good the system is.
Last but not least, homeowners should know who to trust when it comes to their homes. Built on three generations of professional integrity, Mauzy has grown into not just a leader for cooling, heating, plumbing, and electrical services, but a leader in the community known for supporting local nonprofits across an array of causes. To ensure complete peace of mind, Mauzy stands behind a comprehensive 12-point guarantee that outlines its commitment to outstanding service, quality equipment, expert technicians who understand how the local microclimates affect HVAC performance, and no upsells or surprises on the bill.
“We go the extra mile. That’s what sets us apart,” O’Connor says. To get a free quote today, visit mauzy.com.

Jeff Russell traded dreams of SNL for bee rescues, building a social media following of more than 4 million people along the way
The Groundlings improv theater has churned out world-famous comedic talents like Will Ferrell and Maya Rudolph. And in San Diego, a former Groundling has used that training to campaign for a higher power. The power to protect bees.
“The goal was to try and get on SNL,” says Jeff Russell of his time in the improv troupe. “[But now], I have an audience, and I get to crack jokes and be silly and entertain and educate.”
That audience? The over 4 million people who follow Mr. and Mrs. Bee Rescue in the socialmediaverse. Jeff and his wife, Julie, operate the business, which means they remove unwelcome bees without harming them and rehome them to apiaries throughout the county. Their social media is a hub of videos of Jeff peeling open car trunks, flooring, barbecues—any cozy spot for a bee to set up shop—and using smoke to coax them out of the hive (sometimes working sans gloves or protective gear).
Bees in a hive will follow their queen, so finding and moving her helps speed along the relocation process. It’s “a really hard game of Where’s Waldo,” Julie says. But there’s a secret to it: “If the bees start running completely in some random opposite direction in a hurry, then we know that the queen is probably that direction,” says Jeff. Their social videos document this process in a way that turns a reasonable nightmare (being swarmed by bees) into a form of entertainment and advocacy. The Russells spread the apian gospel, sharing why relocating bees is the only option to consider.
Since the 1960s, bee populations across the US have shrunk drastically for a slew of reasons—habitat loss (postwar industrialization led to fewer farms and crops), climate change (petulant temps affect blooming schedules), and pesticides (when used improperly, they can be toxic for bees).
Bees are also responsible for up to 75 percent of all flowering plants; 35 percent of food crops rely on animal pollinators to reproduce. So, basically, we’d be living in a flowerless world fueled by a diet of wind-pollinated oats and Red Dye 40 without them.
Jeff and Julie met on Tinder in 2016. “It would have been more appropriate if we met on Bumble,” Julie says. A photographer and graphic designer, she had no experience in a swarm of stingers before 2018. When Jeff broke his back surfing, she had no choice but to step in. Later, when she was laid off from her job in 2020, she focused on growing Mr. and Mrs. Bee Removal’s social media accounts. That’s when their business took off. These videos work. People are learning.
“Quite a lot of my customers were [initially] like, ‘Why don’t we just kill?’” Jeff says. “Now, the vast majority are like, ‘You take them alive, don’t you?’”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Jordan Glazier's Wildfire Systems is reinventing loyalty rewards for some of the world's biggest brands
You visit your favorite ancient Egyptian merchant, and as you’re buying some papyrus to hieroglyph your way to the 3000 B.C. version of a Pulitzer, he slips you a special token as a thank you for being so loyal. It’s the least he can do for keeping him in business, and you can use that reward to barter for anything you want—like beer.
A few thousand years later, those tokens would evolve to copper coins that American retailers handed out so you could spend. The Sperry & Hutchinson company introduced its groundbreaking “Green Stamps” program in the late 1800s. Today, your sandwich shop’s loyalty card is one hole punch away from giving you a free sub. And you’ve surely justified some extravagant purchases in the name of airline miles.
Point is: Free stuff has always been a compelling way to earn human loyalty. And with his Solana Beach–based company Wildfire Systems, Jordan Glazier has built one of the city’s biggest tech companies by modernizing that simple, ancient idea.
“Being able to save money when you shop is nice to have when times are good,” Glazier says. “When you have periods of inflation or financial stress, that nice-to-have becomes a must-have.”
He launched Wildfire in 2017. It’s essentially a white-label platform that builds and operates programs for enterprise brands across most industries—from banking (Visa, Citi) to travel (TravelArrow) to fintech (Sezzle, Acorns), to rewards (Shop Your Way, KashKick), you name it. Customers of, say, RBC (also a client), can install a browser extension or enable a feature on a mobile app that activates savings and cashback offers. Wildfire has now spent three straight years on Inc. 5000’s list of the fastest-growing private companies.
Glazier’s no stranger to scaling new ideas. As one of the early executives at eBay, he built and ran the consumer electronics, computer, and industrial equipment verticals. Later he turned San Diego tech company Eventful into the world’s largest online calendar and events discovery platform (CBS acquired it in 2014).
“Part of being an entrepreneur is building things and solving for things that haven’t been solved before,” he says.
It’s a lesson he learned early on. His grandparents started a women’s clothing manufacturing company in Chicago in the 1910s, and it remained a family business for over seven decades. Preteen Glazier would punch in as a stock boy and sit with the sales team making phone calls.
“That was my very first paycheck,” he says with a smile.
Now he and his own team of 70 have grown Wildfire’s revenue 721 percent over the past three years.
“I want to make sure we are building a business that’s built to last,” he says. “We are eight years in, and I feel like we’re just getting started.”
Glazier named the company because of how people recommend products and services to each other. Great shirt, where’d you get it? Anyone know of a good sushi spot? “Word of mouth,” he says, “spreads like wildfire.”
San Diego’s tech industry seems to come and go. There were predictions that the post-pandemic, remote work world would see all luminous brains migrating south to our famous clime, but that has been only partially the case. As tides turn, big names like Glazier’s hold anchor.
“San Diego is such a great place to live and to build a business,” he says. “I always feel sorry for people who don’t live here.”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.
Daniel A. Kaplan is a founding partner of Panakos LLP with more than three decades of civil litigation experience in both state and federal courts. Mr. Kaplan pursues and defends legal claims on behalf of companies, entrepreneurs, and business owners in high-stakes disputes. He focuses on business disputes including breach of contract, unfair competition, trade secret theft, securities disputes, fraud/misrepresentations, and employment matters.
“The best advocacy combines preparation, perspective, and a client relationship built on trust and candor.” — Daniel A. Kaplan
His clients include real estate investors, private and public corporations, and individuals seeking sophisticated legal counsel. Known for practical judgment and strategic advocacy, he works closely with an experienced and diverse legal team to protect, enforce, and defend his clients’ interests.
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