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Here's how our city kicks the City of Angels' sorry (surgically enhanced) butt
LA confidential: San Diego is the better burgh! Heading into baseball season, it’s time for a little bragging and boasting. All in good fun, of course. We’ve got a lot that the City of Angels hath not. Here are 22 reasons why we kick LA’s sorry (surgically enhanced) butt. And traffic is just the start.
Southern California is widely considered “earthquake country,” but if you really want to split hairs (or tectonic plates) it’s Los Angeles that’s at greater risk for the Big One. LA has more fault lines than anywhere else in the state, and is within 35 miles of the southern segment of the San Andreas Fault, which seismologists say is capable of a deadly magnitude 8 earthquake.
San Diego County’s Office of Emergency Services says our region has “sparse seismicity” compared to its Southern California neighbors. Sure, San Diego gets some small earthquakes and would likely feel the rumbles of a big LA quake, but experts don’t think it would be the epicenter. San Diego’s own Rose Canyon Fault is considered the only major active earthquake fault in the urban San Diego region, but it hasn’t given us a good shake in at least 200 years.
—Jennifer McEntee
22 Reasons Why San Diego Is Better Than LA
Photo by Kit Leong / Shutterstock
Price of a Padres ticket behind home plate
Price of a Dodgers ticket behind home plate
Two hundred million dollars will buy you a couple things. An island in the Bahamas. A presidential inauguration. Add $27 million, and you could even have the 2016 LA Dodgers.
The San Diego Padres opened last year spending $99 million on their players. The Dodgers had the highest payroll in baseball at $227,329,905.
The Dodgers were like that youth soccer team from the good part of town who hires Pele to coach their six-year-olds, and resuscitates Sun Tzu to teach them the art of war. Of course that team is going to whup the kids whose parents have failed to drive cars fueled by gold and saffron.
So the Dodgers bought—excuse me, won—the division. At this point, is it about baseball anymore?
I have, at times, wished the Padres would spend bazillions of dollars and bring a World Series to San Diego. But now I take pride in the fact that when—it’s not an if, it’s a when—the Padres manage to take the title, it will be with a scrappy team of underpaid players who won by raw talent, sheer will, and magic.
Yes, the Padres are the Bad News Bears. And when it finally happens, the payoff will be that much sweeter. You can buy greatness, or you can make it. One of those is expected, and one of those is memorable.
—Troy Johnson
22 Reasons Why San Diego Is Better Than LA
I could have lived in LA. When I relocated from Virginia, my employer said I could go anywhere they had an office. LA was their top market, and I was working on a (really bad) screenplay. LA made sense.
But that’s not what I did. Los Angeles was overwhelming: traffic, pollution, aggression, masses of people. LA was less a place to love than to endure. San Diego seemed more manageable. I was visiting a friend in OB, and there was something about the way the light hit the water off the pier. It just felt like home.
That was 25 years ago, and that decision gets validated frequently, particularly in my work. I write about biotech—translating the science into English. I can’t imagine a better place to ply my craft.
Most people think of San Diego as a tourist mecca or a military town, but my lens is biology. I think about the stretch from UCSD to Sorrento Mesa: Salk, TSRI, Sanford Burnham Prebys, Illumina, and hundreds of small companies trying to move genius ideas to market—a target-rich environment.
There are actually more life sciences professionals in LA County than San Diego, but it’s kind of a misleading statistic. Many work for just one company, Amgen. San Diego’s biotech community is more distributed.
In fact, San Diego has something LA wants: a life sciences startup culture. The LA County Board of Supervisors recently earmarked $3 million for LA BioMed, a bioscience incubator. They’re sick of seeing their young entrepreneurs flee to San Diego and the Bay Area. Who can blame them?
That’s what makes San Diego such a vibrant life sciences community—so many clever people willing to risk everything on an idea. Edico Genome is developing hardware and software to accelerate genomic diagnoses. Organovo is 3-D printing liver and kidney tissue to advance drug discovery. Tocagen is developing a gene therapy to treat the most deadly brain tumors.
Some people lament that San Diego doesn’t have a big biotech to anchor the cluster, like an Amgen or a Genentech (now part of Roche), but I think that fits the city’s personality. We’re smaller, more agile, quicker to the prize. We have a community of serial entrepreneurs who develop a therapy, sell it to one of the big guys, and reinvest the proceeds into a brand-new idea.
I don’t have the nerve for that sort of risk, but I love talking to people who do. Living in San Diego, I never have to look hard to find them.
—Josh Baxt
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Most of the cities on either side of the nearly-2,000-mile US-Mexico border aren’t even worth a pit stop. (We’re looking at you, Antelope Wells.) In our case, we have two dynamic cities straddling la frontera, which means double the fun.
Tijuana’s reputation as the street taco capital of the world is old news: between Telefónica Gastropark and Taco Alley, there’s a truck or stand for everyone. What’s newer is the city’s finer dining delights: stalwart Misión 19 still churns out inventive Mexican cuisine, Oryx Capital has a delicious suckling pig and Verde y Crema is a paradise for locavores. Drinkers will enjoy the multitude of craft beer tasting rooms, like at Insurgente and Border Psycho, as well as the craft cocktails at Nórtico, Oryx Capital’s speakeasy.
Galleries like La Caja Galeria are hosting some of Mexico’s most esteemed artists, like Tijuana native Jaime Ruiz Otis, who uses recycled materials from foreign factories, or maquiladoras, for his pieces. Design stores are popping up everywhere, too: Object stocks only Mexican makers, and Casa Duhagón, featuring designs from its principal, who is also an architect, is a decorator’s dream. Speaking of design, Tijuana’s first boutique hotel, One Bunk TJ, is set to open on Avenida Revolución. In it, there are a handful of smartly outfitted rooms and a pop-up store from Object.
There’s also Cross Border Xpress, which opened in late 2015. For just $16 each way, you can skip the border and Tijuana traffic, park in the United States, and access the Tijuana International Airport via footbridge, opening up a world of lower-cost flights. To date, 1.3 million passengers have done so. International travel doesn’t get any easier. Take that, LAX!
—Jackie Bryant
22 Reasons Why San Diego Is Better Than LA
Photo by Blake Midnight
While LA might make movies about the military, we are the military. San Diego is the birthplace of naval aviation, the home of the real Top Gun flight school, and the training center for all Navy SEALs. We breed real-life heroes, not actors who play them on TV.
—Kimberly Cunningham
Within two weeks of living in Los Angeles, I paid over $200 in parking tickets. I lived there for almost five years before coming to my senses and moving back to SD. It’s true: Nobody walks in LA. But if more people did, they could avoid some of these issues:
Holy guacamole!
San Diego County is the leading producer of avocados in the US, according to the San Diego County Farm Bureau. In fact, 40 percent of all avocados grown in California come from our region.
Fallbrook is hailed as the “Avocado Capital of the World,” and hosts a free avocado festival each April with an annual attendance of more than 100,000 people taking in avocado-themed art, a guacamole cook-off, food vendors with delights like avocado gelato, and even a “best-decorated avocado” contest.
—Jennifer McEntee
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“There are more agents in LA, but they are, like the town itself, TV- and movie-focused, so I’d much prefer to be agenting books from San Diego, an ever-waking giant. On the edge of America, bordering Mexico and the Pacific, we can see beyond the confines of the New York publishing maze and focus on our authors, who are based in California and the world beyond. The bottom line is, once you make your mark, phone calls are returned, so why not live in America’s Finest City?”
—Legendary literary agent Sandra Dijkstra, on choosing to live and work in San Diego
22 Reasons Why San Diego Is Better Than LA
Sure, LA is on the short list to host the 2024 Olympics. But without us, there would be no tri in the Summer Games. The first-ever triathlon took place on Fiesta Island in 1974. San Diegans Jack Johnstone and Don Shanahan conceived, directed, and participated in the race they coined “triathlon,” a term Johnstone spelled out for the trophy maker since it didn’t yet exist in the dictionary. You’re welcome, world.
—Christine Pasalo
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If you want to enjoy a pint of beer or a glass of wine right where they are made, LA County is a bit of a beverage desert: It’s distinctly lacking in local breweries, wineries, and vineyards.
San Diegans are especially lucky from a fermented beverage standpoint: We have an astounding variety of choices that are not only easily accessible, but also world-class in terms of quality.
On the beer front, San Diego currently boasts more than 130 breweries, spread out across the county. We have brewers as far north as Fallbrook and Oceanside, as far east as Alpine and Julian, and we have seven breweries just between Chula Vista, El Cajon, and Santee. Not to mention about a dozen brewpubs in North Park alone.
LA County has 26 breweries—one of which is Pabst—most of which are in the hard-to-reach downtown area. By comparison, we’ve got 26 breweries just within the stretch from Oceanside to San Marcos.
Of course, if you want to talk about the quality of beer produced, there’s little doubt that San Diego outshines not only Los Angeles, but most every other county in the nation.
Dozens of our breweries have won major medals at the biggest national and international beer competitions; last year San Diego won 32 medals at the World Beer Cup and Great American Beer Festival alone, and Karl Strauss was crowned 2016 Mid-Size Brewing Company and Mid-Size Brewer of the Year by the latter.
Don’t get us wrong, LA breweries are—by and large—excellent in terms of quality, but San Diego has gone beyond just quality; it has actually created its own unique style of beer. The now-famous “San Diego style” started with turbocharged IPAs that were super-hoppy, big, bold, and bitter. That approach soon spread to other styles of beer—including pale ales, pilsners, and Belgian styles—and is now emulated by breweries around the world, including in LA.
Prefer reds and whites? There are 115 wineries in San Diego County and they—much like our breweries—can be found in every corner of the region. Los Angeles County has 25–30 active wineries open to the public, but we have 35 in our central inland area alone (between Escondido and Ramona), including Domaine Artefact, Highland Hills, and Milagro. If nature flares up your allergies, we’ve got urban wineries, too, like Vinavanti or LJ Crafted.
Chalk it up to San Diego having more distinct wine-friendly microclimates than any other county in the US, resulting in more than 60 vinifera varietals—everything from France’s Bordeaux and Rhône to Italy’s Tuscan and Piedmont and Spain’s Rioja—not to mention the old classics from right here in California, like primitivo and petite sirah.
Wherever you may be in San Diego County—you can most often get to a brewery or winery in less than 20 minutes. And where does 20 minutes in LA get you? I think you already know the answer to that one.
—Bruce Glassman
San Diego knows Mexican food like only a community this close to the Tijuana border could.It makes sense. San Diego is the birthplace of the Roberto’s Taco Shop chain, a 24-hour fast-casual eatery that knows its way around a carne asada burrito. Founded in 1964, there are 14 Roberto’s in San Diego today, and hundreds of worthy ’bertos imitators, from Adalberto’s to Juanberto’s to Rigoberto’s. The closest Angelenos can get to an actual Roberto’s Taco Shop? Mission Viejo. In Orange County. Lo siento, amigos al norte.
—Jennifer McEntee
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22 Reasons Why San Diego Is Better Than LA
Not only have Mexican food outposts flourished in San Diego since the 1920s, but we expanded the menu, introducing a drink and two dishes to the rest of the nation.
Frozen Margarita
Back in 1947, bartender Albert Hernandez Sr. (who passed away in 2006) invented the frozen margarita at La Plaza, a Mexican restaurant once located in Bird Rock.
Hernandez’s take was an adaptation of the margarita served at Rancho La Gloria, the Baja restaurant often considered the cocktail’s birthplace. Instead of serving the drink on the rocks, Hernandez combined Jose Cuervo Gold tequila, Cointreau, fresh lime juice, and ice in a blender. Made by the pitcher, the slushy margs were served in salt-rimmed glasses adorned with a lime wedge.
California Burrito
Yep, that wonderful forearm-size frankenfood in which french fries share top billing with carne asada, salsa fresca, cheese, and guacamole. It’s an affront to the cold-pressed juice lifestyle and we’re okay with that.
Granted, its origin story lacks detail. According to Gustavo Arellano, a leading historian of Mexican American food, it was first sold in the 1980s by the ’bertos chain, the San Diego family taco shop operation that began with Roberto’s and includes Alberto’s, Filiberto’s, and others. But no one can recall which ’berto invented it, nor the specific year it was first sold.
Still, two points are incontestable: french-fry-filled burritos didn’t exist in the US before they appeared in San Diego, and fries make everything better.
22 Reasons Why San Diego Is Better Than LA
Fish Taco
San Diego State alum Ralph Rubio introduced America to fish tacos in 1983. His flagship? A converted Orange Julius walk-up stand on Mission Bay Drive dubbed “Rubio’s Fish Tacos.”
The business idea was inspired by surf trips he’d taken to San Felipe during college, when he and fellow Aztecs fueled their pursuit of swells with the prized Baja street food.
Today, the first brick-and-mortar Rubio’s, which sits on the spot of the walk-up, is just one of 201 restaurants operating in California, Nevada, Arizona, Utah, Colorado, and Florida.
His surf days are behind him, for now. “I still have all of my boards,” Rubio says. “I need to sell a few more fish tacos before I can ‘retire’ and paddle out again.”
—Christine Pasalo
So the Chargers have left us. I won’t say good riddance, because I died inside. The Chargers were a bridge between me and my father. The Chargers were better than church.
But I will say this: poor Los Angeles.
The Chargers have gone to a city that has proven unable to keep a football team. The Raiders left. The Rams left (and returned). The Chargers left (they started there in 1960). Los Angeles loves cheekbones more than it loves football.
There’s a reason why football doesn’t work in Los Angeles. First of all, in order to navigate LA traffic, you’d have to leave on a Thursday to make the kickoff at a Sunday game. Second, traffic is awful. Third, traffic is bad.
No one will go. The “selfie value” just doesn’t pan out.
And now LA has two teams—the Rams and the Chargers. The Rams have the richest owner in football. The Chargers don’t. Who do you think is going to spend the money to brand the team and win over the hearts of Angelenos?
The Chargers are now the bridesmaid, not the bride, to a town that doesn’t care. They are the microscopic fish in a big pond.
Trust me, San Diego, when I say that we’re better off. We can take a few years spending that money on things that matter—education, infrastructure, fraudulent city contracts—and then invest in a team with an owner who has the clout and passion to actually compete.
San Diego Super Chargers, no more. In Los Angeles, they are the San Diego Superfluous Chargers.
—Troy Johnson
22 Reasons Why San Diego Is Better Than LA
San Diego has the 12th-best park system among the largest 100 American cities according to The Trust for Public Land (TPL), the national nonprofit that advocates for the creation and improvement of parks. Los Angeles didn’t even place in the top 60.
Because parks make up so much of our city area (nearly 40,000 acres), they’re less people-dense than, say, those in LA. According to ParkScore, TPL’s rating system, 30 San Diegans are served per park acre, compared to 100 in LA. Less crowding means better access to playgrounds, recreation centers, and basketball courts.
Also, more of us live within one mile of a public park than someone living in LA, and when parks are plentiful and nearby, they improve a city’s quality of life: Studies have shown that people living in or near green areas experience a 12-percent lower mortality rate.
This year will see upgrades to existing playgrounds in park-deficient communities, such as Chollas Lake and Larsen Field, and the completion of new skate parks in Linda Vista and City Heights, thanks to the department’s pursuit of federal and state funding.
—Christine Pasalo
22 Reasons Why San Diego Is Better Than LA
Of San Diego County’s 4,526 square miles, one-third of our county is public land available for recreational use and all is accessible within a two-hour drive. Add to that the 2,000 species of plants, including the rare Torrey pines, and San Diego really is still wild. San Diego’s jagged topography lends itself to a rich and varied landscape—we have the largest biodiversity of any county in the US–and while sunny and 73 degrees might seem like a constant, our highest and lowest temperatures have been recorded at 122 F in Anza-Borrego Desert State Park’s rugged badlands and a chilly minus 4 F in the pine-shadowed canyons of Cuyamaca Rancho State Park.
More than 500 species of bird have been recorded by the San Diego Audubon Society, at least 23 of which are endemic to this region. Look for the light-footed clapper rail and Belding’s Savannah sparrow at the Tijuana Estuary, then visit the mountain town of Julian to see frenetic white-naped pygmy nuthatches creep up oaks and rare white-headed woodpeckers bore holes in a pine snag.
But birds aren’t the only animals here—San Diego is also home to 742 species of mammals, which includes the endangered peninsular bighorn sheep, found on the foothills surrounding Borrego Springs, or the jumpy Stephens’ kangaroo rat.
—Jade Belzberg
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Since 2009, the county has taken in 23,094 refugees from 34 countries, according to data compiled from the U.S. Department of State. That’s more than any other region in California, making us a leader in the state’s effort to shelter people forced to flee their home countries due to violence and persecution.
—Christine Pasalo
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Los Angeles has an amazing restaurant scene. I’m not going to tell you different. To say San Diego has more options than LA is to admit lunacy.
What I will tell you is: San Diego’s restaurant scene is better.
San Diego has more small farms than any county in America. And if I’ve learned anything as a food writer, it’s that small farm food tastes a hell of a lot better than big farm food. It’s the difference between Coors Light and craft beer. The fewer things you focus on, the better those things are. Period. A pretty basic law of life.
LA has great big farms. That’s nice. San Diego has great small farms. That’s better.
Food tastes best the very second it is pulled from its source. Every second after that, it slowly descends into mediocrity and eventual spoil (not to mention it starts to bleed nutrients).
To test this theory, taste a ripe tomato as soon as it’s plucked from the vine. Hosannah! It tastes like an actual tomato. Sweet, acidic, perfect. It tastes like the tomato your grandmother swore tomatoes tasted like, and why she complains every time you cook. Now taste that same tomato three hours later. Still good. But less good.
“Farm-to-table” is an abused word. A lot of BS. Hell, fast food gets their produce from a farm somewhere.
But San Diego is by far the country’s truest “farm-to-table” mecca. Our 6,600-or-so small farms deliver the world’s best produce to our chefs in the shortest amount of time.
Chino Farm? The one that helped make Alice Waters and Wolfgang Puck famous? It’s not in Beverly Hills. It’s here.
Admittedly, Santa Monica had the first great farmers’ market in Southern California. But those days are over. Now, San Diego’s farmers’ markets are the greatest thing in not only SoCal, but the globe.
Our chefs are cooking with this produce. Los Angeles is cooking with it, too—just a couple hours or days later.
San Diego also has an ocean as its border. Groundbreaking studies have revealed fresh seafood to be desirable. Due to soul-sucking traffic, seafood takes longer to get where it’s going in LA. Nothing kills the quality of your restaurant meal quite like rush hour on the 405.
San Diego also has a Mexico, which is growing some of the best produce, olive oil, and wine in the Americas. Sure, Los Angeles can get some of that action, but only after a few hours in a hot truck. Congratulations on second place, Los Angeles.
On top of it all, LA lives and dies by trends—and trends are meant to die. With four million residents, a new restaurant opens up every six seconds or so. And with every restaurant that opens in LA, a formerly trendy restaurant closes. You may be thinking there are too many restaurants opening in San Diego—and there are—but LA is 10 times worse.
Instead of hopping from one trendy restaurant to the next, San Diego diners repeatedly visit their favorites. That repeat business helps restaurateurs, and they use that money and experience to get better. A lot better. Longevity breeds excellence.
So San Diego has the freshest produce and seafood of any big city in the world. Our restaurants tend to last longer, which yields better food. Sorry, LA. We’ll send you the food we don’t use.
—Troy Johnson
We asked Angelenos who defected to San Diego what they miss (and don’t miss) about life in La La Land.
Don’t get us wrong. Tinseltown ain’t all bad. Here’s a few imports that SD could benefit from…
22 Reasons Why San Diego Is Better Than LA
Illustrations by Edmon de Haro (who lives in Spain)
No gatekeepers, no creative rules, no perfect definition—the city’s DIY publishing scene makes room for anyone with something to say.
If magazines are like the adultier eldest daughters who know exactly how much anarchy they can get away with, zines are the far less predictable younger siblings going on whim and instinct. Those who draw on the walls around the house, DIY their own piercings, and experiment with different emo/straight-edge/back to emo phases (or not-phases). Boundaries and routines are what zines were created to rail against.
Walk into Verbatim Books’ zine corner, and this rebellion is immediately clear. Zines have no singular form, no clean category or definition. Vintage magazine scraps are collaged into new meaning alongside mini fandom zines. Single sheets of plain white printer paper are covered in nothing but black ballpoint pen. Repurposed hardback book covers are folded into something entirely new. Some are duct-taped together, others stapled. Some glossy, others matte. There are guides to anything and everything, comic panels, photography, hand-drawn cartoons, poetry, recipes, diaries, and ramblings that only make sense to the person who made them—and that’s on purpose.
Zines are creative magic. And with no rules, they’re incredibly accessible. Anyone can zine and have a voice, regardless of artistic training or work life experience.
You are your own Anna Wintour, Graydon Carter, Ruth Whitney.
San Diego–based zine creator Lyssette Williams specializes in mini zines—often limited to eight pages, they’re meditations in abbreviation. Outlining, thumbnailing, and revision all move quickly from idea to page. Larger projects, including Williams’ long-form graphic novel thesis, move at a slower pace. For those, she often returns to pen and ink, a choice that resists the over-editability of digital work.
Raised by a single mother and navigating mixed-race identity in a predominantly white town, she finds a home for processing it all in zines. Her work deals in identity, belonging, self-definition, and punk-rock childhood. But it isn’t always heavy; Williams creates a mini duck-themed zine called Backyard Duck Propaganda that’s hard not to love. “When I create, I think about what would have helped me find the words back then, what my younger self would’ve needed,” Williams says. “[Zines] put the tools in your hands and democratize art. They’re translations of memories and identities.”

For Williams, a big reason she keeps creating is being surrounded by other creatives—a scene that extends across the border. She points to Verbatim and Comicbook Artists of San Diego, plus events like Zine Fest (October 17–18 this year at Woo in Barrio Logan) and Black Comix Day at the WorldBeat Cultural Center.
Zines have always been a road for subcultures. During the Harlem Renaissance, Black creatives like Langston Hughes and Zora Neale Hurston self-published one issue of Fire!!, which inspired other Black authors. In the 1930s, zines (then called fanzines) were hubs for sci-fi nerds to write fanfiction, address the fandom, and create new characters. Superman actually made his public debut in a fanzine called Science Fiction (he was originally cast as a villain with a fully receded hairline). A couple decades later, zines about feminism and riot grrrl became subculture de rigueur.
The internet nearly killed zines, of course. But now, people tired of the algorithm’s firehose are finding comfort and renewed inspiration in analog. Zines, a salve for digital fatigue.

A giant figure in San Diego zine culture is Burn All Books. Founded by Amanda and Nick Bernal, BAB started as a risograph (digital screen printing) studio and turned into one of those places that keeps expanding the whole scene around it, even forming its own archive group, SCANNNERS. Since opening in January 2023, it has published over 35 works and collaborated with more than 100 artists, writers, and zinesters.
For Duophobia, the pseudonym for local twin sisters Alora and Kiani Dotson (affectionately known as the “possum twins”), zines make room for experimentation and play that doesn’t fit anywhere else. Room for eclectic cartoons and dirty jokes. For sticker-covered sketchbooks.
It’s that same brand of nostalgia you might feel when, say, you walk past the carcass of an abandoned mall and see a faded cartoon mural. Their work lives somewhere between childhood and adulthood, where being unserious is taken very, very seriously.
“We’re born and raised in San Diego, and the community of artists here is a main reason we started publishing,” Kiani Dotson says. “There are people here like Trixxie Land who run open art gatherings. Show up, and you’re part of it.”
Land, a zinester herself (she made 250 single-page zines during 2020’s lockdown), is all about storytelling over hierarchy. Art shouldn’t be about gatekeeping or intimidation, she says. So she holds open-invite arts shows at Subterranean Coffee.

Duophobia regularly share their work at local galleries like Subterranean, filling that lowbrow space with pieces that answer: “What would’ve made us laugh as kids?” Children are often the first to pick up their zines, unfolding them in every direction while parents briefly panic at the impulsive destruction. The twins always step in. “No, no, it’s okay,” they say, before showing how one sheet of paper folds into an entire little book. “It’s like magic.” More often than not, the kids leave with a tiny zine tucked under a tiny arm, future San Diego zinesters in the making.
When asked what a zine really is, Alora Dotson’s response was simple: “It’s anything. Literally anything. The more genuine you are, the more people are going to hear what you have to say. Your voice matters, even if it’s just a silly joke or story. People want to hear about it.”
Not a perfect definition? Exactly. Zines inherently resist categories. Want to turn a single playing card into a storybook? Do it. What about your favorite graffiti artist’s signature tag at Prince Memorial Skatepark? Turn it into a zine.
Everything’s a zine.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes
San Diego Aesthetics and Med Spa
Elicia Soltesz, Elicia Marie Beauty
Ashley Fierro, Ashley Fierro Makeup
Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics
Alysa Espiritu, Afterglo Beauty Lounge
Ronnie Page, Gold Comb Barbershop North Park

Ryleigh Hunter, Headbang Salon
Ann Teresa Degischer, Maen the Salon
Lindsay Axelrod, Pixiedot Salon
Lauren Skinker, Lucky Cat Tattoo

Father Joe’s Villages Turkey Trot
The Camp Transformation Center, West Chula Vista
Singing Hills Golf Club at Sycuan

Camila Casanueva, The Yard Gym

Austin Harrington, Captain’s Quarters
Bivouac Ciderworks, Savoy Dry Apple Cider

Missi Burns, Et Voila

Prospera Internal Medicine and Aesthetics
From handmade goods to one-of-a-kind finds, these local shops prove the best souvenirs are the ones with a story
Almost everything in this Oceanside shop is made by local artists and independent weirdos, and almost none of it requires a gallerist’s budget. Goblin Shark Emporium rotates a new featured artist every month between the vinyl crates, blacklight posters, and hilariously specific stickers, so you can walk out with original work and a tarot reading to contemplate as you sip your Banana Dang Coffee from a couple storefronts down.
Tucked within the potting tables and ferns of Mission Hills Nursery, the oldest nursery in Southern California and a Kate Sessions original, sits Through the Fold, the sweet indie bookstore that mother-daughter team Gail Levine and Jennifer Medeiros hand-built and opened in late April. Two retired educators and lifelong bibliophiles run it like a neighborhood living room: three book clubs, toddler story time, and a summer camp for the 7-to-12 set. It’s the rare retail run that smells like soil and new paperbacks, which is to say, like a very specific kind of heaven.
Open since 1993 under the unbeatable tagline “Books of Martians, Murder, Magic, and Mayhem,” this Rosecrans Street institution is the city’s portal for anyone who would rather be on a different planet. Load up on sci-fi, horror, and fantasy, then stick around for the weekly Dungeons & Dragons campaign, because the only thing better than reading about another universe is rolling a d20 inside one.
On the ground floor of the downtown Central Library, tucked into the Joan and Irwin Jacobs Common, sits the Library Shop, a tightly curated gift store stocked with presents and trinkets you didn’t know you needed: wind-up kitchen timers, specialty pencils, felt coasters in colors cheerful enough to overcome the first half of the Padres’ season—you get it. Every dollar funds the San Diego Public Library system, which makes the shop’s official “Guilt-Free Shopping” motto the rare slogan that holds up. Come for a paperback, leave having formed a genuine emotional attachment to a $4 pencil.
The window at this North Park shop is alive: a front-of-house catio where adoptable rescue cats audition for your heart while you pretend to be just browsing. From there, a literal catwalk runs along the ceiling to a back resting room (because existing around inferior beings is exhausting for cats). Owner Vera Blatchley of Purrgatory stocks the full cat-lover arsenal, plus a wall of gifts for the feline who already has nine of everything. Fan favorite: a retro-style, bubblegum-pink Kit-Cat Clock.
Surf art’s everywhere, but it’s somehow always a little kooky. Painter Andy Davis’ style captured that elemental soul, making him one of the most successful surf artists of the last few decades (check his giant mural at Town and Country Resort). His tiny Encinitas storefront, Club Paradise, is a gallery-slash-gift shop that stocks his paintings and prints—and he’s using the space as a culture club for local and touring creatives.
Tulux is the Pacific Beach swimwear label out of Cass Street, where designer Yamhed Torres turns the whole Tulum fantasy into bold, limited-run bikinis. This year, Vogue México y Latinoamérica named her one of just 10 emerging designers to watch, so each suit comes with the kind of credentials that practically books its own sunset getaway. Everything is one and done: When a piece sells, it’s gone for good, which is either smart scarcity or the universe telling you to commit.
Free lotto tickets at crystal shops? Yes, please. Pacific Beads owner Shlomo Gruer greets you at the door of this Clairemont Mesa warehouse with 4,000 square feet of crystals, geodes, and beads by the bin. You come for wholesale amethyst and sterling findings; you leave holding a fistful of healing stones and a statistically remote shot at early retirement. Need another reason to visit? Owner Gruer has his own line of jewelry, and Pacific Beads also hosts jewelry-making classes.
El Cajon’s Parkway Plaza could look radically different in the near future, as city officials are hatching plans to reinvent the one-time community and commercial center. Inflection points of iconic structures are always compelling times to visit and tabulate your own urban-planning daydreams. As you do, hit the first NAMA-certified automatic cotton candy vending machine in the country. Push a button, and 123 Sweetsss spins you a fresh cloud of childhood in under a minute. No carnival, no county fair admission, no sweaty teenager in a paper hat required.
Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.
From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots
For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.
In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.
The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.
The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.
As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.
From elephant encounters to escape rooms, these are the adventures that kept San Diego families busy all year long
If you can’t quite swing the cost of a trip to the African outback, the Safari Park’s new Elephant Valley is a pretty convincing Plan B. The 13-acre immersive habitat—the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history—is home to eight African elephants, but it’s the thoughtful details that steal the show. Keep your eyes open for intricate Kenyan-inspired artwork, native landscaping, and stop by the Mkutano House, where you can grab lunch with a front-row view of the herd.
Pepper Park became the emotional anchor of the bayfront overhaul when the National City park reopened this March with a 2.5-acre expansion. Hopefully that’s just the start. The California Coastal Commission also approved the city’s ambitious waterfront plan, clearing the way for a long-envisioned 77-acre bayfront makeover with more green space, better bike paths, and improved waterfront access. Money still has to be raised, but head to Pepper Park, sit on a brand-new bench, and gaze out at the future of the South Bay.
Not every family destination comes with roller coasters—sometimes, they have paint rollers. The Willie Henderson Sports Complex in southeast San Diego recently received a new paint job and major facelift (courtesy of San Diego FC, the Prebys Foundation, and community advocates), giving thousands of kids a safer, smoother, and more colorful place to play basketball or soccer. If your weekends revolve around sports gear, folding chairs, and orange slices, you’ll definitely appreciate the upgrade.
Parents come for the pizza. Kids come for the games. Sci-fi nerds come for it all. Killer Pizza From Mars is an Oceanside mainstay for families who love arcades, vintage Star Wars memorabilia, and piled-high pizzas with outrageously silly names like the “Mars”gherita pizza. Order a basket of Killer Fries, sink your teeth into a Martian Melt sandwich, and don’t be surprised if your kids clamor for a return mission.
After what must have felt like an eternity for Pacific Beach families, Fanuel Street Park’s playground is finally back. The old play structure got the heave-ho nearly two years ago, but this spring, the community raised enough donations to replace it with modern climbing structures, new swings, and better accessibility. It’s finally back to being a low-key locals spot perfect for picnicking, splashing around, and letting the kids burn off some energy.

If screen time has obliterated your attention span, try giving your brain a workout at an escape room. Lara’s Labyrinth provides a few options ranging from kid-friendly to “try not to pee your pants in fright,” where participants can attempt to escape an enchanted forest or decipher clues left by Leonardo da Vinci. (Some rooms have G, PG-13, and R-rated versions for your family’s comfort level, but maybe save the “Cannibal” room for an adults-only excursion.)
Birch Aquarium has always made a splash, but the $18.7 million Living Seas exhibit is a tidal wave of awesome. The immersive exhibit features different marine ecosystems throughout the Pacific Ocean, from the warm aqua waters of tropical zones to the frigid (but nourishing) Pacific Northwest. Bigger is better here: There are areas designated for the gigantic sunflower sea star and giant Pacific octopus, so prepare for oceanic marvels to wow you.
Forget “don’t touch the art.” At Artopia, touching, building, climbing, experimenting, and making a colorful mess are all exactly the point. Created by the museum’s in-house Creative Studios team, the interactive space invites kids to become artists through hands-on projects like weekend ceramics workshops and after-school programs. When creativity gets a little chaotic is when it’s at its most fun.
The Fairmont Grand Del Mar used to feel like someplace you admired from afar. Grand Social changed that. Three levels of outdoor space are now home to a bar and grill, bocce courts, and other lawn games, as well as a summertime concert series and other family-friendly events that welcome locals just as much as overnight guests. It’s proof that one of San Diego’s fanciest addresses also knows how to have a little fun.
You don’t need a cage to come face-to-face with sharks anymore. SeaWorld’s revamped Shark Encounter lets you get startlingly close to species like reef sharks, massive sand tigers, and endangered Australian leopard sharks, all inside newly redesigned habitats. It’s equal parts adrenaline and education, and a good reminder that these misunderstood predators are closer to Bruce in Finding Nemo than Jaws in… well, Jaws.

Houston, we have a new reason to visit LEGOLAND California. LEGO Galaxy is the plastic-brick haven’s biggest in-park investment ever, including the first new roller coaster in 20 years. Between the customizable Galacticoaster experience, build-your-own spacecraft stations, and interactive space adventures, aspiring astronauts can easily spend hours exploring this brick-built universe.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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