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Everything SD DECEMBER 24, 2014

The Other Darrell Issa

Darrell Issa is no longer running the Committee on Oversight and Government Reform. But is it too late for Issa, the richest member of Congress and a champion of open government, to learn to get out of his own way?

To anyone paying only casual attention to Congress, Representative Darrell Issa, Republican from Vista, has been a Congressional terrier to the Obama Administration’s postal courier, dogging the President from the moment Issa became chairman of the U.S. House Committee on Oversight and Government Reform in 2010. Issa has spent four years holding hearings on everything from an IRS training fiesta at Disneyland to an attack at the U.S. compound in Benghazi, Libya, in which four Americans died. But while his committee could have delivered the kind of partisan red meat the Republican base craved, he developed a reputation for brash behavior and dramatic remarks that overshadowed his own hearings, blunting the impact of the revelations he was delivering. His term as chairman ended in December, and, by some reports, Congressional leadership was happy to see him go.

But when he isn’t chastising the executive branch and making headlines, another Issa emerges, a forceful advocate for government transparency, capable of working with Democrats and negotiating with the administration to pass open government legislation and whistleblower protections. In May, President Barack Obama signed the Digital Accountability and Transparency Act, a law that will expose federal spending in an online database, allowing Americans to know, for the first time, exactly how the federal government spends its money. Amid one of the least legislatively active Congresses of the last 60 years, Issa has advanced bills that will improve protections for whistleblowers, expand the Freedom of Information Act, and increase access for inspectors general. For a man who characterizes himself as ideologically close to the libertarian Cato Institute, and who said, “Congress has passed enough laws,” Issa is an impressive legislator.

An entire wall of Issa’s Capitol Hill office is dedicated to framed certificates of patents he has received, a legacy of his past in the electronics business. He is the richest member of Congress, having made his fortune selling car alarms to major automakers. Outside of politics, he may be best known as the recorded voice of Viper car alarms that orders would-be car thieves to “Please step away from the car.”

He launched himself into politics in 1998 when he ran in the Republican primary for California Senator. That bid was torpedoed by allegations of a shadowy past including an arrest, an indictment, and insinuations that he burned down one of his businesses for the insurance money. In 1999 he helped fund the recall of Governor Gray Davis. In 2000, he easily won election to Congress representing parts of San Diego, Orange, and Riverside counties. He has served seven terms in Congress and has never won by less than a double-digit spread.

When he arrived, he expected to serve on committees related to his business, like Energy and Commerce. “It never occurred to me to get on Government Oversight,” Issa says.

In 2003, retired Rep. Tom Davis, R-Va., the chairman at the time, recruited Issa to the committee. That year, Republicans held both the House of Representatives and the White House. The wars in Iraq and Afghanistan were already under way, and President George W. Bush’s popularity was surging. Issa believes the committee did some good oversight, but he also conceded there were plenty of stones left unturned in deference to a same-party president.

“There’s legitimate criticism, because in the two years Henry Waxman [D-Calif.] was chairman during the Bush administration [2007–09], time and time again he came up with areas we hadn’t pushed on that had merit,” Issa says. “The ground was pretty fertile. You had six years in which it wasn’t as aggressive as it could have been, and I think we all have to learn from that.”

In 2009, Obama took office and Edolphus Towns, D-N.Y., now retired, took over chairmanship.

“He didn’t have an aggressive bone in his body,” Issa says. “And we didn’t do anything.”

He planned to change all that.

“The Oversight Committee exists to secure two fundamental principles,” Issa intones from the dais at the start of every hearing. “First, Americans have a right to know that the money Washington takes from them is well spent. And second, Americans deserve an efficient, effective government that works for them. Our duty on the Oversight and Government Reform Committee is to protect these rights.”

The Other Darrell Issa

The Other Darrell Issa

Rep. Issa opens a new Orange County office in Dana Point, September 3, 2013 | © All rights reserved by Congressman Darrell Issa

Rep. Issa opens a new Orange County office in Dana Point, September 3, 2013 | © All rights reserved by Congressman Darrell Issa

Issa began reciting this Law & Order-esque litany when he took over the chairmanship after the Republican wave election of 2010 as a way to give the committee direction. While other Congressional committees have oversight and budgetary authority over particular executive branch agencies, the Oversight Committee can issue subpoenas and launch investigations into nearly any subject, restricted only by the energy of its chairman and a willingness to fight turf battles with other committees. This broad mandate usually means that when different parties control the House and the presidency, the committee chairman is expected by his party leadership to score points on the administration.

In his time as chairman, Issa held 128 hearings (though he held more in the lame-duck session that started after Election Day). Of those, he dedicated 30 to government waste, while 14 were dedicated to the Affordable Care Act; 13 to the EPA; seven to the Fast & Furious scandal, in which the Justice Department allowed criminals to buy guns in the hopes of tracking them; 11 to the IRS; four to Benghazi; and three to Solyndra, a failed solar company backed by federal loan guarantees. Issa does not lack for aggressive bones.

Issa’s staff members point out the successes: Hearings on a sweetheart loan program for important personages led to an ethics investigation into loans received by four members of the House (three Republicans, one Democrat); the hearings on Fast & Furious led to a (largely partisan) House vote censuring Attorney General Eric Holder, the first censure against a sitting member of the cabinet. Revelations of partying by the IRS revealed no fraud, but motivated the IRS to cut spending on training by 80 percent, an inspector general report said. And hearings on whether the IRS office in Cincinnati targeted Tea Party groups for further scrutiny led to the resignation of Lois Lerner, an IRS official responsible for exempt organizations.

Yet for all the sound and fury, a common critique of Issa from the D.C. political class is that he hasn’t wounded the President in a significant way, or that he has taken the focus off the issues and turned it to himself.

“Issa tends to get in the way of issues that could really energize the base,” says Norman Ornstein, a resident scholar at the conservative American Enterprise Institute.

In February 2012, as Obama labored toward re-election amidst a struggling economy and weak poll numbers, Issa seized an opportunity to galvanize the Republican base with a hearing on whether Obamacare mandates related to birth control infringed on religious liberty. Of 11 witnesses called by the committee, nine were men, including the first panel heard. The move helped the Democrats paint Republicans as anti-woman.

“I’m sure he’d like to have that one back. That was bad optics,” says Davis, the former committee chairman.

In March, Issa became the center of attention when he abruptly adjourned a hearing on the IRS targeting scandal. Lois Lerner, the IRS official, opted to take the Fifth Amendment in the midst of questioning by Rep. Elijah Cummings of Maryland, the ranking Democrat on the committee. Issa abruptly rose and adjourned the hearing, ordering staff to turn off the audio. The visual impression of a tall white man silencing an older black man was not lost on the Congressional Black Caucus. It demanded that House Speaker John Boehner, R-Ohio, strip Issa of his chairmanship and require Issa to publicly apologize.

“Mr. Issa is a disgrace and should not be allowed to continue in a leadership role,” Rep. Marcia Fudge, D-Ohio, chair of the caucus, wrote in a letter to Boehner.

Issa did apologize to Cummings, and the House never took up the censure. Cummings would later offer his own retort in the form of a minority report accusing Issa of using the same tactics as those used by Sen. Joseph McCarthy.

When asked to describe his present relationship with Issa, Cummings, who had once had a productive legislative relationship with Issa, issued a statement more notable for what it didn’t say: “The Oversight Committee has tremendous potential to improve the everyday lives of Americans, and I sincerely hope that whoever holds the chairman’s gavel—Republican or Democrat—will work on a bipartisan basis to develop constructive reforms.”

The mistakes and distractions have led some observers to think Republican leadership was growing frustrated with Issa. Last spring and summer, stories from Politico, Roll Call, and Breitbart.com all reported friction between Issa and House leadership, though none contained direct quotes offering an outright criticism.

“I’ve spoken to leadership staff; they’re frustrated with him,” Ornstein says.

In May, Speaker Boehner announced there would be a special committee to investigate the deaths of Americans at Benghazi on September 11, 2012, adding fuel to the idea that Issa had lost the confidence of top Republican leaders. On November 21, the House Select Committee on Intelligence produced a report saying, in essence, there was no “there there.” It cleared CIA officers working in Libya of any wrongdoing and said their “actions saved lives.” A spokesman for the Select Committee on Benghazi said the committee would review the report.

A common critique of Issa is that he has taken the focus off the issues and turned it to himself.

Issa says he has a solid relationship with House leadership, calling Majority Leader Kevin McCarthy, R-Calif., a dear friend. He said the move on Benghazi was simply the resolution of a turf battle between himself and other committee chairmen who wanted control of the hearings. He cast the move as a victory for his view that Benghazi had been an administrative failure.

“The select committee ultimately is a huge win for a determination that there really is a there there,” Issa says.

In November, as Congress prepared to go back into session after five weeks spent running for office, Issa managed to get back in the headlines twice just days before he ran one of his last Oversight hearings as chairman of the committee.

At a November 6 book party for former reporter Sharyl Attkisson, Issa said his committee relied on driven journalists to get word of the committee’s investigations out to the larger public. Without them, his committee “is a desert island.”

“When an administration says ‘no,’ it’s no different than when Andrew Jackson marched Indians down the Trail of Tears, to their death,” Issa says, according to reports in Politico and Bloomberg Politics. “The fact is, the government will obey the administration’s orders, if there isn’t somebody to say ‘Hold it, stop!’”

The titters and outrage from that gaffe had hardly diminished before Issa again became the center of attention, thanks to a social media stunt gone awry. Issa, or whichever staffer runs his Twitter account, offered to retweet pictures of family members who served in the military in honor of Veterans Day, according to the Daily Dot. The bait proved too sweet for trolls to resist, and Issa’s account soon retweeted images of Heinrich Himmler, described as “my late grandfather,” and Lee Harvey Oswald, described as “Uncle Lee,” among other

villains of history.

Issa’s then-upcoming hearing on abuse of telework by officials at the U.S. Patent and Trademark Office had become an afterthought.

Hudson Hollister, now the executive director of the nonprofit Data Transparency Coalition, had just resigned his job at the Securities and Exchange Commission on the day in 2009 that he marched into Issa’s office, resume in hand, to ask for a new gig. At the SEC, he’d been laboring to persuade his superiors to standardize and digitize their data collection activities to improve transparency, but to little avail. He told Issa he thought the whole government should make its information available online. Issa hired him.

“We wanted to move the government from documents to data,” Hollister says.

While switched-off microphones and accusations of sexism and government fraud make for the kind of melodrama that attracts attention from the press and the public, they are also the kind of white noise that tends to fade over the long history of Presidential–Congressional relations. Issa’s most lasting legacy will likely be shepherding through Congress laws intended to improve government oversight.

Hollister knew Issa had a technical background that might make him receptive to a digitization pitch. Issa knew computers. He said he learned to program both COBOL and FORTRAN, and in an interview he tossed off a programming joke about “Do Loops.” He realized the potential of digitizing government spending data after witnessing the success of Recovery.gov, a website that tracked spending from the stimulus appropriated under the American Recovery and Reinvestment Act.

The Other Darrell Issa

The Other Darrell Issa

Haircut in the Senate Barber Shop on April 24, 2013 | © All rights reserved by Congressman Darrell Issa

After taking over the Oversight Committee, Issa had a platform from which to push the issue. In consultation with now-ousted Majority Leader Eric Cantor, R-Va. (“A dear friend, I miss him”), Issa proposed a bill that would standardize and digitize all government documents. But with Democrats in control of both the Senate and the presidency, he would need collaborators to get it done.

To help the bill in the Senate, he linked up with Virginia Democratic Senator Mark Warner, a fellow former businessman and the wealthiest man in the upper chamber, and he later pulled in Republican Rob Portman from Ohio. The heaviest opposition, though, came from the White House Office of Management and Budget, which until this bill, was one of the few organizations that actually possessed spending data.

“There was a lot of palace intrigue within the Administration in the years-long fight over the DATA Act—not ideological, not Republican versus Democrat—but deeply entrenched figures in the White House’s Office of Management and Budget and other places that had been there before the Obama Administration and will be there after they leave,” Issa says.

Moving the bill would require numerous modifications, including lowering its sights from all government documents to just its spending, but in May President Obama signed the DATA Act into law.

The DATA Act does not stand alone among Issa’s legislative achievements. Issa views whistleblowers, people deep in the operations of a business or federal bureaucracy who spot wrongdoing, as an essential element of transparency. He guided through Congress the Whistleblower Protection Enhancement Act of 2012, a bill that expanded protections for federal talebearers, particularly those in the national security or intelligence communities.

In 2013, Issa attached an amendment to a House operations appropriation bill that would require the chamber to publish bulk data on the legislative process in an easily accessible format, a long-held desire of open government groups. He later withdrew the amendment, but House leadership changed operations and began publishing the data.

“My view is that to eliminate the big problems in government in the way of waste and fraud and abuse of power is to give the most federal transparency to the entire world,” Issa says.

Hollister would later leave Issa’s employ to start his own nonprofit explicitly to provide outside pressure for the DATA Act’s passage and implementation. While many congressional staffers leave government for high-paying private sector jobs, Hollister and two others of Issa’s recent staff have founded nonprofits dedicated to government transparency.

Republicans limit their members to six years as senior representative on any given committee. Issa spent two years as the Ranking Member of the Oversight Committee, and then four years as its chairman. He expects to hold a senior role on the Judiciary committee, but it’s not clear what the future is for his Congressional career. When Cantor lost his primary election earlier this year, Issa was not part of the conversation for the newly freed-up leadership roles.

Now that his time running the committee has ended, Issa is less focused on what he did or did not accomplish than he is on finishing the work he started: Implementation of the DATA Act and getting the Senate to pass a reform to government information technology spending and improvements to the Freedom of Information Act, among others.

His passion for opening up government remains.

“Every generation has to have people who do the job that I’ve been honored to do,” he says. “The moment government can sweep things under the rug, the first thing they sweep under the rug is a waste of your money; eventually what they’re sweeping under the rug is an NSA project that’s controlling everything, including elections.”

He adds later: “Since our founding, unnecessary secrets have caused the American people to be cheated by their government, out of their liberty and out of their money. That is the transparency that is most important to me.”

The Other Darrell Issa

Darrell Issa, October 9, 2013, Washington, D.C. | © All rights reserved by Congressman Darrell Issa

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Arts & Culture AUGUST 5, 2026

The Best of San Diego 2026: Readers’ Picks

From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes

The Best of San Diego 2026: Readers’ Picks
Photo Credit: Narrative Images

Beauty + Cosmetic

Brow Studio

Elicia Marie Beauty

Hair Removal Business (Non-Laser)

Brazilia Skin Care

Laser Hair Removal

San Diego Aesthetics and Med Spa

Lash + Brow Technician

Elicia Soltesz, Elicia Marie Beauty

Lash Studio

Cupid Complexion

Makeup Artist

Ashley Fierro, Ashley Fierro Makeup

Microblading Artist

Sunny Olais, Sunny Bee Brows

Microneedling

Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics

Spa for Skin Care (Non–Med Spa)

Honest Skin

Spray Tan Artist

Alysa Espiritu, Afterglo Beauty Lounge

Spray Tan Studio

Afterglo Beauty Lounge

Waxer

Tracy McMaster, The Wax Lady

Cosmetic or Beauty Product: San Diego–Based

KOA+ROY

Barber

Ronnie Page, Gold Comb Barbershop North Park

Barbershop

Hillside Barber

Courtesy of The Blow Dry Lounge

Blow Dry Bar

The Blow Dry Lounge

Colorist (Balayage)

Mariela Urbina, Rinse Salon

Colorist (Highlights)

Ryleigh Hunter, Headbang Salon

Colorist (Single-Process)

Mariela Urbina, Rinse Salon

Hair Extensions

The Hair Extension Bar

Hair Salon

Pixiedot Salon

Hair Stylist

Ann Teresa Degischer, Maen the Salon

Keratin or Smoothing Treatment Specialist

Lindsay Axelrod, Pixiedot Salon

Scalp Treatment Specialist

Cheng Tan, Koda Salon

Manicurist

Moni, Clawed Up by Moni

Nail Salon

Lulu Nails

Pedicurist

Zoe Walter, Pure Nailz

Piercing Studio

Enigma

Tattoo Artist

Lauren Skinker, Lucky Cat Tattoo

Tattoo Studio

Lucky Cat Tattoo

Courtesy of SUVA Fitness

Fitness

5K Run

Father Joe’s Villages Turkey Trot

Aerial Fitness Studio

Aerial Revolution

Barre Studio

barre3

Best New Class/Program, Opened 2025

SUVA Fitness

Best New Fitness Studio, Opened 2025

Sculpted. A Lagree Studio

Body Sculpting Studio

Move Madly

Boutique Gym

MK Fitness

Boxing Studio

City Boxing

Climbing Gym (Indoor Rock Climbing)

Mesa Rim Climbing

CrossFit Studio

Invictus Fitness

Dance Studio

Madhouse Dance

Fitness Bootcamp

The Camp Transformation Center, West Chula Vista

Fun Run

San Diego Santa Run

Golf Clinic

Singing Hills Golf Club at Sycuan

Half Marathon

Carlsbad Half Marathon

HIIT Studio

Orangetheory Fitness

Kickboxing Studio

9Round Kickboxing Fitness

Lagree Studio

Rise Lagree Studio

Courtesy of Rock ‘n’ Roll San Diego

Marathon

Rock ‘n’ Roll San Diego

Martial Arts Studio (Including Jiu-Jitsu, Judo, Karate, Krav Maga, and MMA)

Legacy San Diego

Personal Trainer

Camila Casanueva, The Yard Gym

Pickleball Courts

Barnes Tennis Center

Pickleball Lessons

The Hub Pickleball Club

Pilates Studio

SaltVault

Pole Fitness Studio

The Dollhouse Fitness

Spin Studio

Activate House

Surf Lessons

Little Groms Surf Camp

Tennis Club

Balboa Tennis Club

Tennis Courts

La Jolla Beach & Tennis Club

Tennis Lessons

Mission Hills Tennis

Traditional Gym/Fitness Center

Fit Athletic Club

Triathlon

San Diego Triathlon Series

Yoga Studio

Yoga Box

Photo Credit: James Tran

Food + Drink

Açaí Bowl

everbowl

Bagel

Big City Bagels

Bakery

Valerio’s Bakeshop

Bar

Happy Medium

Bartender

Austin Harrington, Captain’s Quarters

Best Local Alt-Drink, Alcoholic

Bivouac Ciderworks, Savoy Dry Apple Cider

Best New Bar Opened 2025

Kiku Room

Best New Brewery Opened 2025

Good Pressure Brewing Company

Birria

Birria El Rey

Bloody Mary

Waterfront Grill

Bread

Izola

Brewery

Harland Brewing Company

Burrito

The Taco Stand

Canned Cocktails

Cutwater

Caterer

Snake Oil Cocktail Company

Cheese Shop

Venissimo Cheese

Chips & Salsa

La Puerta

Chocolate Shop

San Diego Chocolate Co.

Coffee Beans/Roaster

Bird Rock Coffee Roasters

Craft Cocktails

Happy Medium

Distillery

Cutwater

Dive Bar

Aero Club

Donuts

Nomad Donuts

Farmers Market

Little Italy Mercato

Farmers Market Food Vendor

Flavors of East Africa

Fish Market

Tunaville Market and Grocery

Fish Taco

Oscars Mexican Seafood

Food Truck

Shawarma Guys

Fries

The Crack Shack

Gourmet Grocery Store

Lazy Acres

Happy Hour

La Puerta

Ice Cream/Gelato

Stella Jean’s

Juice Bar

Señor Mangos

Kombucha

Juneshine

Liquor Store

Old Town Liquor

Local Agave Spirits (Tequila/Mezcal)

Bebemos

Local Beer

Pure Project

Courtesy of Seven Caves Distillery

Local Gin

Seven Caves Distillery

Local Vodka

619 Spirits North Park

Local Whiskey

Skrewball Whiskey

Local Wine

Bernardo Winery

Margarita

Cantina Mayahuel

Martini

Turf Supper Club

Mocktails

Juniper and Ivy

Negroni

Sonny’s Pizza

Old Fashioned

Cowboy Star

Pasta

Pazza Market & Cucina

Phở

Phở Ca Dao

Pizza

Tribute Pizza

Pop Up

Mon Chourie

Produce Market

Specialty Produce

Romantic Bar

Starlite

Rooftop Bar

Communion

Sandwich

Big Jim’s Roast Beef

Smoothies

Señor Mangos

Sommelier

Missi Burns, Et Voila

Speakeasy

Raised by Wolves

Specialty Food Store

The Wise Ox

Sports Bar

Fairplay

Taco

Tacos El Gordo

Taproom/Tasting Room

Pure Project

Tequila/Mezcal Bar

Cantina Mayahuel

Whiskey Bar

Seven Grand

Wine Bar

Finca

Wine Store

Vino Carta

Winery

Gianni Buonomo Vintners

Wings

OB Noodle House

Courtesy of Four Moons Spa

Health + Wellness

Aesthetics + Med Spas: Aesthetician for Facials/Peels/Non-Medical Skincare

Cara Paymaster, CARA Studios

Aesthetics + Med Spas: CoolSculpting/Body Contouring Clinic

Cosmetic Laser Dermatology

Aesthetics + Med Spas: Hormone Therapy/Anti-Aging Clinic

Prospera Internal Medicine and Aesthetics

Aesthetics + Med Spas: IV Therapy/Hydration Lounge

San Diego Aesthetics and Med Spa

Everything SD AUGUST 5, 2026

Your Guide to Del Mar Wine & Food Festival 2026 

From celebrity pickleball tournaments to intimate dinner parties with your favorite Food Network chefs, here are all of the can’t-miss events going on Sept 30–Oct 4

Your Guide to Del Mar Wine & Food Festival 2026 
Courtesy of Del Mar Wine & Food Festival

Play is underrated. Somewhere along the way, someone decided it was something we should outgrow. That you A good song comes on, and they dance. A game appears, and they’re in. Someone hands them a melting ice cream cone, and somehow it’s the best part of the day.

Adults tend to need a reason. Or maybe just the right setting.

That’s part of what makes the Del Mar Wine & Food Festival feel different. Yes, the week revolves around food and wine, with celebrated chefs, winemakers, and restaurants drawing crowds from across the region. But what lingers afterward is the conversations that stretch a little longer than expected, the strangers who become dinner companions, the live music that pulls people out of their seats, and the rare chance to spend a few hours simply enjoying yourself without much of an agenda.

The Grand Tasting is the festival’s centerpiece, bringing thousands of guests together over two days for hundreds of bites and pours. But some of the week’s most memorable experiences happen on a smaller scale. In the days leading up to the main event, intimate dinners, chef collaborations, and guided tastings create opportunities for guests to interact more closely with the people behind the food and wine and with each other.

Here’s your guide to the 2026 Del Mar Wine & Food Festival happening September 30–October 4.

Photo Credit: Olivia Lillian

Wednesday, September 30

Signature San Diego Opening Night Party at Monarch Ocean Pub

Start festival week the San Diego way: ocean views, Baja-inspired bites, and a drink in hand as the sun goes down. The Signature San Diego Opening Night Party at Monarch Ocean Pub sets the tone for the week ahead with a walk-around tasting experience celebrating the flavors that make this city impossible to replicate. It’s an evening of fresh coastal cuisine, bold Mexican flavors, Baja seafood, and plenty of local favorites—all served against one of Del Mar’s most iconic backdrops. Consider it your first official toast to the weekend ahead…

  • Monarch Ocean Pub | 1555 Camino Del Mar, Del Mar
  • 5–9 p.m.
  • Get Tickets 
Courtesy of Del Mar Wine & Food Festival

Friday, October 2

Celebrity Pickleball Tournament Presented by Justin Vineyards & Winery

Wine and competition make an unexpectedly perfect pair. You can join Drew Brees and celebrity players at Barnes Tennis Center for a pickleball tournament benefiting Feeding San Diego, where the sidelines are just as exciting as the court. Grab a paddle, cheer from the sidelines, or simply enjoy a glass of wine while the action unfolds. The day blends friendly competition with an all-inclusive tasting experience.

Since year one, Del Mar Wine & Food Festival has partnered with Feeding San Diego to raise $100,000 in support of the organization’s mission to fight hunger across the region. Every serve, sip, and bite helps give back to the community that makes this festival possible.

Remember that pickleball paddle you swore you’d use? Time to put it to work.

  • Barnes Tennis Center | 4490 W Point Loma Blvd, San Diego, CA 92107
  • 11 a.m.—3 p.m.
  • Get Tickets
Courtesy of Del Mar Wine & Food Festival

Thursday, October 1

Rioja Uncorked at Rancho Valencia

This is essentially a passport to Spain with no airport required. Set among the lush grounds of Rancho Valencia, Rioja Uncorked celebrates one of Spain’s most iconic wine regions with an evening of exceptional pours and thoughtfully paired bites. Guests will sip their way through Rioja wines while enjoying a menu featuring everything from Hiramasa crudo and uni toast to duck rillette, birria mini tacos, Cardiff Crack tri-tip sandwiches, and a sweet finale from Karen Krasne of Extraordinary Desserts (date night plans, solved).

  • Rancho Valencia | 5921 Valencia Cir, Rancho Santa Fe
  • 6–9 p.m.
  • Get Tickets
Courtesy of Del Mar Wine & Food Festival

Friday, October 2

Justin Wine Dinner with Chefs Kaitlyn Weber, Buddha Lo & Jackson Kalb

Justin Wine Dinner sounds simple: three chefs, one unforgettable table. But chefs Kaitlyn Weber (Estancia La Jolla), Buddha Lo (Top Chef), and Jackson Kalb (Top Chef) are taking you on a one-night-only culinary ride where three styles collide over a multi-course menu paired with exceptional pours from Justin Vineyards & Winery. Set in Estancia’s coastal estate, the evening unfolds course by course with pairings from Justin wines as each chef brings their own style to a menu focused on craft, connection, and a bit of friendly culinary overlap. It’s the kind of culinary conversation that only happens when very, very talented people cook together. 

  • Estancia – Olive Lawn | 9700 N Torrey Pines Road, La Jolla, California 
  • 6–9:30 p.m
  • Get Tickets
Courtesy of Del Mar Wine & Food Festival

Saturday, October 3

Official After Party at Guesthouse La Valle

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Everything SD JULY 31, 2026

The Best of San Diego 2026: Retail

From handmade goods to one-of-a-kind finds, these local shops prove the best souvenirs are the ones with a story

The Best of San Diego 2026: Retail
Photo Credit: Matt Furman

Best Place to Buy Original Art Without Needing a Tiny Paddle

Goblin Shark Emporium

Almost everything in this Oceanside shop is made by local artists and independent weirdos, and almost none of it requires a gallerist’s budget. Goblin Shark Emporium rotates a new featured artist every month between the vinyl crates, blacklight posters, and hilariously specific stickers, so you can walk out with original work and a tarot reading to contemplate as you sip your Banana Dang Coffee from a couple storefronts down.

Best Hidden Gem

Through the Fold

Tucked within the potting tables and ferns of Mission Hills Nursery, the oldest nursery in Southern California and a Kate Sessions original, sits Through the Fold, the sweet indie bookstore that mother-daughter team Gail Levine and Jennifer Medeiros hand-built and opened in late April. Two retired educators and lifelong bibliophiles run it like a neighborhood living room: three book clubs, toddler story time, and a summer camp for the 7-to-12 set. It’s the rare retail run that smells like soil and new paperbacks, which is to say, like a very specific kind of heaven.

Best Place to Blast Off Into Another Universe

Mysterious Galaxy Bookstore

Open since 1993 under the unbeatable tagline “Books of Martians, Murder, Magic, and Mayhem,” this Rosecrans Street institution is the city’s portal for anyone who would rather be on a different planet. Load up on sci-fi, horror, and fantasy, then stick around for the weekly Dungeons & Dragons campaign, because the only thing better than reading about another universe is rolling a d20 inside one.

Best Stop into Trinket Town

Library Shop

On the ground floor of the downtown Central Library, tucked into the Joan and Irwin Jacobs Common, sits the Library Shop, a tightly curated gift store stocked with presents and trinkets you didn’t know you needed: wind-up kitchen timers, specialty pencils, felt coasters in colors cheerful enough to overcome the first half of the Padres’ season—you get it. Every dollar funds the San Diego Public Library system, which makes the shop’s official “Guilt-Free Shopping” motto the rare slogan that holds up. Come for a paperback, leave having formed a genuine emotional attachment to a $4 pencil.

Best Window Shopping

Purrgatory

The window at this North Park shop is alive: a front-of-house catio where adoptable rescue cats audition for your heart while you pretend to be just browsing. From there, a literal catwalk runs along the ceiling to a back resting room (because existing around inferior beings is exhausting for cats). Owner Vera Blatchley of Purrgatory stocks the full cat-lover arsenal, plus a wall of gifts for the feline who already has nine of everything. Fan favorite: a retro-style, bubblegum-pink Kit-Cat Clock.

Best San Diego Mood Board

Club Paradise

Surf art’s everywhere, but it’s somehow always a little kooky. Painter Andy Davis’ style captured that elemental soul, making him one of the most successful surf artists of the last few decades (check his giant mural at Town and Country Resort). His tiny Encinitas storefront, Club Paradise, is a gallery-slash-gift shop that stocks his paintings and prints—and he’s using the space as a culture club for local and touring creatives.

Best Limited-Edition Tan Line

Tulux Resortwear

Tulux is the Pacific Beach swimwear label out of Cass Street, where designer Yamhed Torres turns the whole Tulum fantasy into bold, limited-run bikinis. This year, Vogue México y Latinoamérica named her one of just 10 emerging designers to watch, so each suit comes with the kind of credentials that practically books its own sunset getaway. Everything is one and done: When a piece sells, it’s gone for good, which is either smart scarcity or the universe telling you to commit.

Ramen Nagi Table full of food Best UTC Westfield Mall Restaurants and Bars San Diego

Best Malachite-to-Millionaire Shortcut

Pacific Beads

Free lotto tickets at crystal shops? Yes, please. Pacific Beads owner Shlomo Gruer greets you at the door of this Clairemont Mesa warehouse with 4,000 square feet of crystals, geodes, and beads by the bin. You come for wholesale amethyst and sterling findings; you leave holding a fistful of healing stones and a statistically remote shot at early retirement. Need another reason to visit? Owner Gruer has his own line of jewelry, and Pacific Beads also hosts jewelry-making classes.

Best Nostalgia Purchase

123 Sweetsss

El Cajon’s Parkway Plaza could look radically different in the near future, as city officials are hatching plans to reinvent the one-time community and commercial center. Inflection points of iconic structures are always compelling times to visit and tabulate your own urban-planning daydreams. As you do, hit the first NAMA-certified automatic cotton candy vending machine in the country. Push a button, and 123 Sweetsss spins you a fresh cloud of childhood in under a minute. No carnival, no county fair admission, no sweaty teenager in a paper hat required.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

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Everything SD JULY 31, 2026

The Best of San Diego 2026: Health & Outdoors

From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots

The Best of San Diego 2026: Health & Outdoors
Photo Credit: Brett Butterstein

Best We Named It What for Why Oh Dear

Cush-pii

For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

Courtesy of Culture Shock San Diego

Best Pop and Lock Spot

Culture Shock

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.

Best Way to Sweat on a Lava Lamp

Yoga Box

In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

Courtesy of Fit Athletic Club

Best Leg Day Turned Social Hour

Fit Mission Beach

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.

Best Place to Learn What a Vagus Is

Breathe Degrees

The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Photo Credit: Shot On Us

Best Pilates Studio for People With Tiny Roommates

Soul Pilates and Care

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.

Best Million-Dollar Massage

Spa at The Del

The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.

Best Cheers Without Beers

Good News Bar

As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.

Everything SD JULY 31, 2026

The Best of San Diego 2026: Kids & Family

From elephant encounters to escape rooms, these are the adventures that kept San Diego families busy all year long

The Best of San Diego 2026: Kids & Family
Courtesy of San Diego FC

Best Trunk Show

San Diego Zoo Safari Park’s Elephant Valley

If you can’t quite swing the cost of a trip to the African outback, the Safari Park’s new Elephant Valley is a pretty convincing Plan B. The 13-acre immersive habitat—the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history—is home to eight African elephants, but it’s the thoughtful details that steal the show. Keep your eyes open for intricate Kenyan-inspired artwork, native landscaping, and stop by the Mkutano House, where you can grab lunch with a front-row view of the herd.

Best Fresh Grounds

Pepper Park

Pepper Park became the emotional anchor of the bayfront overhaul when the National City park reopened this March with a 2.5-acre expansion. Hopefully that’s just the start. The California Coastal Commission also approved the city’s ambitious waterfront plan, clearing the way for a long-envisioned 77-acre bayfront makeover with more green space, better bike paths, and improved waterfront access. Money still has to be raised, but head to Pepper Park, sit on a brand-new bench, and gaze out at the future of the South Bay.

Family holding hands walking up to a free concert at Balboa Park's Spreckels Organ Pavilion in San Diego

Best Community Sports Glow-Up

Willie Henderson Sports Complex

Not every family destination comes with roller coasters—sometimes, they have paint rollers. The Willie Henderson Sports Complex in southeast San Diego recently received a new paint job and major facelift (courtesy of San Diego FC, the Prebys Foundation, and community advocates), giving thousands of kids a safer, smoother, and more colorful place to play basketball or soccer. If your weekends revolve around sports gear, folding chairs, and orange slices, you’ll definitely appreciate the upgrade.

Best Slice in the Galaxy

Killer Pizza From Mars

Parents come for the pizza. Kids come for the games. Sci-fi nerds come for it all. Killer Pizza From Mars is an Oceanside mainstay for families who love arcades, vintage Star Wars memorabilia, and piled-high pizzas with outrageously silly names like the “Mars”gherita pizza. Order a basket of Killer Fries, sink your teeth into a Martian Melt sandwich, and don’t be surprised if your kids clamor for a return mission.

Best Return to Monkey Business

Fanuel Street Park

After what must have felt like an eternity for Pacific Beach families, Fanuel Street Park’s playground is finally back. The old play structure got the heave-ho nearly two years ago, but this spring, the community raised enough donations to replace it with modern climbing structures, new swings, and better accessibility. It’s finally back to being a low-key locals spot perfect for picnicking, splashing around, and letting the kids burn off some energy.

Photo Credit: Farah Assi

Best Way to Frustrate Your Child in a Fun Way

Lara’s Labyrinth

If screen time has obliterated your attention span, try giving your brain a workout at an escape room. Lara’s Labyrinth provides a few options ranging from kid-friendly to “try not to pee your pants in fright,” where participants can attempt to escape an enchanted forest or decipher clues left by Leonardo da Vinci. (Some rooms have G, PG-13, and R-rated versions for your family’s comfort level, but maybe save the “Cannibal” room for an adults-only excursion.)

Best Babysitter With a Degree in Marine Biology

Living Seas at Birch Aquarium

Birch Aquarium has always made a splash, but the $18.7 million Living Seas exhibit is a tidal wave of awesome. The immersive exhibit features different marine ecosystems throughout the Pacific Ocean, from the warm aqua waters of tropical zones to the frigid (but nourishing) Pacific Northwest. Bigger is better here: There are areas designated for the gigantic sunflower sea star and giant Pacific octopus, so prepare for oceanic marvels to wow you.

Best Hip New Thing at the Hip Kid Place

Artopia at The New Children’s Museum

Forget “don’t touch the art.” At Artopia, touching, building, climbing, experimenting, and making a colorful mess are all exactly the point. Created by the museum’s in-house Creative Studios team, the interactive space invites kids to become artists through hands-on projects like weekend ceramics workshops and after-school programs. When creativity gets a little chaotic is when it’s at its most fun.

San Diego family friendly restaurant Corvette Diner featuring kids

Best Free-Range Kid Lawn With Wine

Grand Social at the Fairmont Grand Del Mar

The Fairmont Grand Del Mar used to feel like someplace you admired from afar. Grand Social changed that. Three levels of outdoor space are now home to a bar and grill, bocce courts, and other lawn games, as well as a summertime concert series and other family-friendly events that welcome locals just as much as overnight guests. It’s proof that one of San Diego’s fanciest addresses also knows how to have a little fun.

Best Place to See Sharks and Only Be a Little Scared

SeaWorld’s Shark Encounter

You don’t need a cage to come face-to-face with sharks anymore. SeaWorld’s revamped Shark Encounter lets you get startlingly close to species like reef sharks, massive sand tigers, and endangered Australian leopard sharks, all inside newly redesigned habitats. It’s equal parts adrenaline and education, and a good reminder that these misunderstood predators are closer to Bruce in Finding Nemo than Jaws in… well, Jaws.

Photo Credit: Richie Wireman

Best Mission for Major Tom

LEGOLAND’s LEGO Galaxy

Houston, we have a new reason to visit LEGOLAND California. LEGO Galaxy is the plastic-brick haven’s biggest in-park investment ever, including the first new roller coaster in 20 years. Between the customizable Galacticoaster experience, build-your-own spacecraft stations, and interactive space adventures, aspiring astronauts can easily spend hours exploring this brick-built universe.

Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

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