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The former Market on 8th tenant brings its signature beverages and breakfast to its first standalone location this June
The times, they are a-changin’. That’s especially true at Market on 8th. Opened in 2021, a lot of fanfare met National City’s only food hall for the spark of life it brought to the area. Originally, it emphasized mostly different cuisines from across Asia. After a new owner took over in 2024, the market shifted to mostly Mexican-inspired options, switching out nearly all the previous vendors—including Cafe Alessie for coffee and Coleta for breakfast and brunch.
The cafe and restaurant’s co-owner Diego Marquez says he felt the communal space worked as an incubator for both of his concepts. He’s made a living for years opening restaurants for other people, starting as a teenager at Mariscos Hector in Chula Vista before going to culinary school. Even as a student, he continued to open and manage restaurants across San Diego, including four different Farmer’s Table locations, Cali Breakfast downtown, and Inpasta in Lemon Grove.
“That’s what I’ve done my whole life,” he says. “My passion is food and taking care of people.”
Now he’s doing it for himself. Marquez is moving from Market on 8th to launch the first standalone Café Alessie at 470 15th Street in East Village this June.
“I want to have 10, 15, coffee shops in San Diego,” he explains. Same for Coleta—he’d love to expand the breakfast concept into multiple locations. (He teases yet another concept that’s still in the works at Liberty Station that may launch by the end of the year, but first things first.)
The new Café Alessie will have the same classic and specialized drinks it’s known for, like matcha and lattes made with lavender, honey cinnamon, banana nut, and toasted coconut with honey cold cream. Marquez says he’s working on adding some new breakfast sandwiches, which he didn’t have enough room to offer before.

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.