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Enjoy an interactive event with conversations, stand-up comedy, and cooking demos with the two world-famous chefs
It’s no accident that two-thirds of Yotam Ottolenghi’s North American book tour stops are in California.
“There are only two places in the world that have a Mediterranean climate. One of them is the Mediterranean, and the other is California,” he says. “I think one of the reasons why California has such great food is because it’s got this climate, and this climate that kind of creates these wonderful ingredients, and from great ingredients comes great food.”
Ottolenghi is an Israeli-born British chef and author, best known for his writing for The Guardian and The New York Times; cookbooks like Jerusalem, Simple, and Flavour; his innovative approach to cooking vegetables; and his ability to easily break down recipes for even the most amateur home cook. Ottolenghi Comfort is his latest book and the one he’s touring the world to promote.
On Wednesday, October 9, he’ll arrive on stage at the Balboa Theater in San Diego for the tour’s fourth stop, along with host Claudette Zepeda as part of UC San Diego’s ArtPower series.
Zepeda says she hasn’t officially met Ottolenghi in person yet, but “we’ve been in each other’s worlds,” she laughs. The event itself will be “a mixture of food and stand-up comedy,” she says, explaining that the first part of the evening will be a Q&A session between the two chefs, followed by a demo by Ottolenghi, who will prepare a dish from the book and then select an audience member. “They’ll get to create their interpretation of it, and then blindfold-test one other audience member who hasn’t seen what we’ve been doing and have them pick which is their favorite.”
Zepeda says it’s a visual method to show how different the same dish can present itself through the eyes of two different people. Plus, it’s a way to create a more engaging event for her hometown crowd that isn’t the typical book release party. Ottolenghi says it’s a taste of what the audience members can expect, promising more surprises at each stop.
The London-based food star wants people to know that while cooking should be taken seriously, it doesn’t have to be overly precious or scary. “I’m not very fussy when it comes to food,” he promises, eschewing the label of food snob. Ottolenghi Comfort is meant to reflect that, focusing on nostalgic recipes and simple but hearty dishes to feed the heart and soul. Zepeda advises those who plan on attending to come hungry—literally and figuratively.
“I’m just excited to welcome everyone into this part of my life,” she says. “I hope everyone comes out with an open mind and hungry belly.”
Tickets for Yotam Ottolenghi’s Comfort tour stop in San Diego are available here.

Kitchens for Good (KFG) and Big Table are reuniting for WASTED, a two-night event to raise funds for KFG, raise awareness of how much food gets wasted each day, and show consumers what they can do about it. Wednesday, October 9 is the 21+ WASTED Dinner Experience at Liberty Station’s Building 177, and the official all-ages festival takes place on Sunday, October 13 at Liberty Station’s South Promenade. Guest chefs include Marcus Twilegar (Dockside Fish), William Eick (Matsu), Amanda Palomino (KFG), Christina Ng (Berry Good Food), and many more. Tickets for each event are available here, and both come with guarantees of deliciousness, learning, and what sounds like a lot of fun.
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
From elephant encounters to escape rooms, these are the adventures that kept San Diego families busy all year long
If you can’t quite swing the cost of a trip to the African outback, the Safari Park’s new Elephant Valley is a pretty convincing Plan B. The 13-acre immersive habitat—the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history—is home to eight African elephants, but it’s the thoughtful details that steal the show. Keep your eyes open for intricate Kenyan-inspired artwork, native landscaping, and stop by the Mkutano House, where you can grab lunch with a front-row view of the herd.
Pepper Park became the emotional anchor of the bayfront overhaul when the National City park reopened this March with a 2.5-acre expansion. Hopefully that’s just the start. The California Coastal Commission also approved the city’s ambitious waterfront plan, clearing the way for a long-envisioned 77-acre bayfront makeover with more green space, better bike paths, and improved waterfront access. Money still has to be raised, but head to Pepper Park, sit on a brand-new bench, and gaze out at the future of the South Bay.
Not every family destination comes with roller coasters—sometimes, they have paint rollers. The Willie Henderson Sports Complex in southeast San Diego recently received a new paint job and major facelift (courtesy of San Diego FC, the Prebys Foundation, and community advocates), giving thousands of kids a safer, smoother, and more colorful place to play basketball or soccer. If your weekends revolve around sports gear, folding chairs, and orange slices, you’ll definitely appreciate the upgrade.
Parents come for the pizza. Kids come for the games. Sci-fi nerds come for it all. Killer Pizza From Mars is an Oceanside mainstay for families who love arcades, vintage Star Wars memorabilia, and piled-high pizzas with outrageously silly names like the “Mars”gherita pizza. Order a basket of Killer Fries, sink your teeth into a Martian Melt sandwich, and don’t be surprised if your kids clamor for a return mission.
After what must have felt like an eternity for Pacific Beach families, Fanuel Street Park’s playground is finally back. The old play structure got the heave-ho nearly two years ago, but this spring, the community raised enough donations to replace it with modern climbing structures, new swings, and better accessibility. It’s finally back to being a low-key locals spot perfect for picnicking, splashing around, and letting the kids burn off some energy.

If screen time has obliterated your attention span, try giving your brain a workout at an escape room. Lara’s Labyrinth provides a few options ranging from kid-friendly to “try not to pee your pants in fright,” where participants can attempt to escape an enchanted forest or decipher clues left by Leonardo da Vinci. (Some rooms have G, PG-13, and R-rated versions for your family’s comfort level, but maybe save the “Cannibal” room for an adults-only excursion.)
Birch Aquarium has always made a splash, but the $18.7 million Living Seas exhibit is a tidal wave of awesome. The immersive exhibit features different marine ecosystems throughout the Pacific Ocean, from the warm aqua waters of tropical zones to the frigid (but nourishing) Pacific Northwest. Bigger is better here: There are areas designated for the gigantic sunflower sea star and giant Pacific octopus, so prepare for oceanic marvels to wow you.
Forget “don’t touch the art.” At Artopia, touching, building, climbing, experimenting, and making a colorful mess are all exactly the point. Created by the museum’s in-house Creative Studios team, the interactive space invites kids to become artists through hands-on projects like weekend ceramics workshops and after-school programs. When creativity gets a little chaotic is when it’s at its most fun.
The Fairmont Grand Del Mar used to feel like someplace you admired from afar. Grand Social changed that. Three levels of outdoor space are now home to a bar and grill, bocce courts, and other lawn games, as well as a summertime concert series and other family-friendly events that welcome locals just as much as overnight guests. It’s proof that one of San Diego’s fanciest addresses also knows how to have a little fun.
You don’t need a cage to come face-to-face with sharks anymore. SeaWorld’s revamped Shark Encounter lets you get startlingly close to species like reef sharks, massive sand tigers, and endangered Australian leopard sharks, all inside newly redesigned habitats. It’s equal parts adrenaline and education, and a good reminder that these misunderstood predators are closer to Bruce in Finding Nemo than Jaws in… well, Jaws.

Houston, we have a new reason to visit LEGOLAND California. LEGO Galaxy is the plastic-brick haven’s biggest in-park investment ever, including the first new roller coaster in 20 years. Between the customizable Galacticoaster experience, build-your-own spacecraft stations, and interactive space adventures, aspiring astronauts can easily spend hours exploring this brick-built universe.
Fresh openings, inventive pours, and can't-stop-thinking-about-it dishes—here's what has defined our food scene this year
Most San Diego spots serve phở bò—the dark-brothed, beef-boned Southern Vietnamese specialty, loaded with the loud spices (star anise, cloves, cardamom, etc.). But Kim Pham, one of the sisters behind Crab Hut and perennial best-restaurants list-maker Kingfisher, is doing her mom’s phở gà.
The Northern Vietnamese original has a lighter, cleaner broth, using runner chickens (free-range diet and action means more flavor), the garlic from Gilroy’s famed Christopher Ranch (intense garlic-garlic), organic ginger, and housemade noodles. For condiments, Phở Gà Go uses Red Boat (the gold standard, barrel-aged 12 months). It’s essentially the same broth made at Kingfisher, served casual in Mira Mesa.
This issue isn’t about shame, but let’s add a touch for emotional tension. We live on the water, but only about 10 percent of seafood eaten in San Diego is caught locally. Meanwhile, the local fishing industry that once employed 40,000 people is down to about 130 commercial fishers. Local fishing families are a crucial (my words, and they feel right) but endangered species. And three groups have joined forces for one pretty killer event that does a lot about it.
Puffer Malarkey Group (operator Chris Puffer and celeb chef Brian Malarkey) joined with Tuna Harbor Dockside Market—the spot where local boats drop their catch every weekend, a waterline treasure. Each year, Dockside Night Market gathers live musicians and the city’s top chefs who cook with local boat fish on the water. Even better: 100 percent of the profits go to the San Diego Working Fishermen’s Group (the third group—the actual fishers). Make it a quarterly/monthly thing, for chrissakes.
Hard to find a more special place to eat lunch than Make Cafe. Finally with a permanent address, Make is where refugee women new to life in the US cook recipes from their various home countries: like mandazis (East African fry bread, like a beignet), koftas, congees (Asian ginger-rice bowls), lemongrass soda waters, and clean-eating creations. Exec chef Ashley McBrady (who helped turn Cellar Hand into a farm-obsessive hit) oversees the operation and teaches the women everything she’s learned.
Make Projects (which includes a farm and a training center) is a nonprofit that director Anchi Mei spun off from the International Rescue Committee—and now includes the cafe, a farm, and a training center. The idea is to help women refugees—often those who’ve worked fields and didn’t get great access to education—develop job, language, and cultural skills to adjust to this radically new and disorienting life. Even if you’re immune to an emotional backstory: Normal Heights has a charming new 5,000-square-foot bistro with a talented chef.

The slander of SPAM is part of its allure. Those who have either been raised in the musubi arts or converted to the minor food religion tend to exude a higher-than-expected life happiness. This Musubi Love, a Leucadia musubi speakeasy (you heard that right), focuses exclusively on the Hawaiian/Asian tradition of SPAM “sushi.” It’s a MEHKO (Micro Enterprise Home Kitchen Operation) from founder Roger Post, serving classics and riffs like the Cordon Bleu-Subi made with panko-fried SPAM, shredded rotisserie chicken, Swiss cheese, and Bachan’s Japanese BBQ sauce. Or try the Dawn Patrol with SPAM, egg, bacon, cheddar cheese, and spicy mayo.
How many of your favorite bands don’t have a talented lead singer? Due respect to Charles Mingus, but kinda hard to get emotional without someone expressing a story in a compelling way. The same is true for restaurants: a likable storyteller who deeply knows their stuff and can translate the stories of the food, drink, people, and place is both key and exceedingly, exceedingly rare. Well—found one.
Valentina General Manager Todd Henderson is a likable certified sommelier who can wax on about the history of the breed of pigs used to create the famed jamón (Cinco Jotas), trace each Spanish pintxo back to its origin tale, or orate the Ken Burns doc of 20 different types of Champagne. Valentina had the design charm and the roots (Leucadia locals wanted better restaurants, so they built them). But with Henderson and chef Enrique Ñol (who trained under Davin Waite at Wrench & Rodent), Leucadia’s date-night bistro feels like it pulled up a rung.
Some local legends engrave so deep that it’d feel wrong if even their original locations they outgrew became, like, some chain lamp store. Kiku Room feels like a rightful heir to the Casbah’s first throne. Kurt Cobain played in this tiny box on Kettner, dammit. Kiku’s a minimalist steel-concrete-and-punky-wheatpaste box, loaded with enough red lights to summon some beanie diehards and chill demons. One “bar” is a DJ deck (dark disco, Balearic house, everything), and the other is proper craft cocktails. They even brought back Midori Sours. The room is small and the line is not, so plan ahead or amiably accept fate.
Some locals would prefer if Coronado’s historic charms were flash-frozen and preserved. Others feel that Elisha Babcock and Hampton Story (the 19th-century developers who modernized the “island” and birthed the Hotel del) were radical change agents, and that spirit should be renewed. Undoubtedly, Baby Grand is a renewal. The newest hotel from CH Projects (Lafayette Hotel) turned an old, meh motor lodge (La Avenida Inn) into a freshly feral cocktail lagoon with Greek food and statues and plus-sized plant life, a tuckaway bar (Fallen Empire), and rooms with clamshell beds and obscenely giant bathrooms. All due respect to our hearts’ desire to embalm old magic—this feels like a grand Coronado win.
Two local dreamers truly understood the emotional voltage of Captain Keno’s, Leucadia’s affordable family restaurant/dive bar (a real hospitality mullet). When owner Gerry Sova closed it after 54 years, they basically battled it out to buy Keno’s beloved bones—knickknacks, plucky furniture, signage—and memorialized that old meatloaf-and-vodka-cranberry voodoo in their own places. The first is Encinitas’ tuckaway bar, the highly designed, Tarot-fied Anigma (from the DIY industry vets who own The Roxy). Second is Breakers, the Hawaiian-inspired hang from pro surfer Benji Weatherley, who grew up between Encinitas and Oahu. Long live Cap.

When it opened in 2014, Ironside Fish & Oyster hit all the right notes. A giant fish house and craft cocktail spot dedicated to local fishing lore—created by locals. They put in the area’s first oyster bar at the time. It didn’t make the rapid evolution of Little Italy feel like a cheap land grab, and filled holes rather than piling more glitter on already-filled holes. A key part of that magic was opening chef Jason McLeod, who was in charge of Ria in Chicago when it earned two Michelin stars. Twelve years later, after bouncing between big projects, he came back this year and set down permanent roots in a landmark kitchen.
From neighborhood milestones to citywide movements, this issue celebrates the stories that shaped San Diego over the past year
In April, Swizz Beatz and Alicia Keys climbed onto the rooftop of Arts-Rec in Barrio Logan.
Beatz, who has produced some of the biggest artists of the last few decades (DMX, Beyoncé, Lil Wayne), lugged up his turntables and flipped the switch. Keys stood nearby, absolutely grooving. Then she launched into “No One,” singing to the fairly massive crowd below.
Pop stars didn’t have to show up. But they did. And it lifted Chicano Park Day—an important cultural anniversary for the city—into national headlines. Local photographer and videographer Zack Mack was on the roof when it happened, and captured the scene: Keys full of emotion, serenading the people who gathered to support one of our favorite neighborhoods in San Diego. Mack’s an SD native who cut his teeth shooting videos while street skating, and is friends with one of the owners of Arts-Rec, which has become an arts-skate-culture-community hub on Logan Avenue.
We chose the image for the cover because it was a fairly beautiful moment for the people of the city. A needle moved. And this issue is dedicated to those needle moments.
“Best of San Diego” isn’t a “point at cool things and tell people to go” list. We dug through the past year’s headlines—international, national, local, down to each neighborhood. We talked about the major issues facing the city, what laws were passed, what pockets of culture evolved, what days will be remembered and meant something to people who live here. Then we chose people, places, and things that are a compelling/positive/best example of those cultural notes.
For instance, live events are booming as people try to reconnect in real life. So we point to venues and annual events that nailed it—plus one dreamer who’s seen busking at every major public gathering. As the legal debate over e-bikes escalates, we highlight the pedal-powered dirt bike track in Kearny Mesa run by a two-time world champion BMX pro. We frame the continued rise of women’s sports through a former Olympian who helps host the longest-running girls skate competition.
First we make a cultural roadmap, and then we find the inspiring things that speak to those moments. And we’re not the only ones chiming in. One part of being a San Diego Magazine editor is knowing when to shut up and let the locals speak. Months ago, we asked you, our readers, to submit your picks for the Best Of anything in San Diego in over 500 categories. Y’all showed up. We received nearly 134,000 votes. If you need recs on wedding venues, 5Ks, dermatologists, and everything in between, get them straight from your community with the reader-determined winners.
We hope it inspires you to find your rooftop and get on it.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
From concerts and festivals to theater, food, and outdoor fun, here are the San Diego events worth adding to your August calendar
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
JUMP TO: Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.

Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Hypertension is the leading cause of cardiovascular disease and premature death in women
It’s estimated that 44% of women in the U.S. have high blood pressure, also known as hypertension, but many don’t know it. The disease often has no symptoms, and when symptoms do present, they can appear similar to many other conditions. High blood pressure increases the risk for heart disease and stroke, so it’s critical that it’s detected and treated early. And for women at risk of developing high blood pressure, prevention is key. Click here for the basics of high blood pressure and how Scripps physicians at Scripps use screenings not just as a diagnostic tool, but as part of routine preventive care.
For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.