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The specialty coffee shop will open this fall next to The Observatory with the same minimalist-modern aesthetic as the Convoy location
San Diego matcha craze initially sparked when San Diego’s first dedicated matcha cafe, Holy Matcha, opened in North Park in 2017, followed by specialty retailers like Paru, shops like Matcha Cafe Maiko and Asa Bakery, and pop-up concepts like Hey Midori. But unlike specialty coffee shops, matcha is still far from hitting a saturation point in the local beverage market.
That’s why Lauren Thiemthath, Bao Doan, and Phat Lu launched Labora Cafe last fall in Convoy District. “We saw a gap in the market,” explains Thiemthath. The San Diego natives also operate Urban Bubble, a cafe specializing in Taiwanese snacks and drinks, so they have a good sense of what people are thirsty for.

Apparently, it’s matcha, because after only having been open for around six months, Labora is already poised to open a second location in the heart of North Park this fall—hopefully by September, if all goes well, says Thiemthath. “North Park felt like a natural next step,” she says, pointing to the plethora of cafes, but relative dearth of matcha-focused outlets (Holy Matcha excluded, of course), especially ceremonial-grade matcha.
The 1,800-square-foot corner suite at 2899 University Avenue next to The Observatory will emulate the same minimalist-modern aesthetic as the Convoy location and offer the same core drinks like the signature Banana 53 matcha and Vienna latte, but will expand to include some new menu items, seasonal specials, some location-specific exclusives, and hopefully some collaborations with local pastry chefs. The North Park location may also focus more on espresso and Vietnamese coffee offerings, but it’ll all depend on what the community asks for, says Thiemthath.
But matcha fever is just getting hotter. Thiemthath says that ultimately, Labora hopes to open five more locations in San Diego before expanding to Orange County. It seems that matcha mania is just getting started.
Labora Cafe will open at 2899 University Avenue in fall 2026.

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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