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Food & Drink MARCH 15, 2014

Puesto’s New Location at The Headquarters

Puesto elevates the street taco with help from designer Thomas Schoos

Puesto’s New Location at The Headquarters
Puesto's New Location at The Headquarters

Puesto

Puesto

PUESTO

The headquarters
789 West Harbor Drive, downtown
eatpuesto.com

TROY’S PICKS

Ceviche verde

Zucchini and cactus taco

Buñuelo ice cream sandwich

Forget Bitcoins. They just confuse. Tacos are the future.

I realized this when the owners of farm-to-taco joint Puesto announced they were signing on for downtown’s shiniest new retail development. Then they hired top L.A. designer Thomas Schoos, who made Searsucker and Herringbone such a pretty eye feast. For a taco joint? Seemed like hiring Ernst & Young to oversee the financial future of your hot dog stand.

Puesto started with a modest, albeit nice, brick storefront in La Jolla. There, two Mexican-American brothers, Eric and Alan Adler (plus a likely investor or 12), brought slow-food ethos to street tacos. They had great branding, a sort of Pinkberry for the al pastor set. Their chef, Luis Gonzalez, was a family friend. Success seemed theirs for the taking.

At The Headquarters in downtown, they’ve become something so much more. The focus is still tacos—your choice of three for $11. But Puesto HQ is a glass-and-steel box of Mexican-American modernism, a place where top-notch cocktails and the beautiful people drinking them are every bit as much of the experience. There’s nothing wrong with that, especially since the indoor-outdoor ambiance has Mexico City sex appeal. It’s like dining inside one of those picture cubes from the 1970s—a giant one, with people better-looking and more fashionable than mom and dad.

Puesto's New Location at The Headquarters

Puesto taco trio

Puesto taco trio

The Headquarters, while nice in a beige-khaki pants sort of way, needed a stunner like Puesto. LikeVenice,the charm of the historical police headquarters came from the fact that it was falling apart. I understand the need to spackle some cracks, but property owners Terramar really cleaned up. They smoothed out every edge. It now looks less like a historical, plein-air marketplace and more like a mall. Which it is, of course. I just thought it’d be a cooler-looking mall. Maybe one that retained some of the old criminal ghost-story spirit. In the original plans, the courtyard was supposed to be a huge focal point, with patios in front of all the retailers, live music, teeming life. Right now, it just seems like an empty dance floor during the first 20 minutes of prom.

All the life is at Puesto. Designer Schoos has a thing for wiring and cords, which hang and dangle all over the place, suggesting a dangerously lax approach to electricity or a latent S&M fetish. The L-shaped kitchen is encased in glass. The cooks are on exhibit, and their absolutely essential cleanliness seems on point.

We start with guacamole, notably with a nice spritz of grapefruit juice in addition to the traditional lime. It’s served fridge-cold, which seems a mistake when you’re making it all in-house. The appeal of housemade guacamole is that warm, room-temp freshness. Warmth opens the doors on food’s flavor. I stop my bitching, give it a few minutes, and it’s fine.

The best thing on the menu might be the ceviche verde. Served in hollowed- out cucumbers, mahi mahi is marinated in lime juice, serrano, tomatillos, and cilantros, then topped with avocado. The cucumbers are too thick to really eat, but who gives a damn.

Puesto's New Location at The Headquarters

Ceviche verde

Ceviche verde

For a taco joint, Puesto is above average. The tortillas are handmade. Same with the salsa. The produce is either local or kinda local (Mexico). The biggest success is the zucchini and cactus taco, with squash blossoms boiled with caramelized onion, epazote, and serrano chiles, wrapped in crispy melted cheese and topped with salsa verde. It just bursts with wet flavor, without tearing the taco apart. The crispy cheese—browned, caramelized, and full of sin, wrapped around the main protein—is a Puesto trademark because it’s excellent. That said, I wish I had been informed of the option to order un-crisped melted cheese or even no cheese. The cheese-crisp tends to not only make many of the tacos taste similar, but also masks the fresh, vibrant produce that Puesto obviously buys. Maybe that’s why I love the lobster taco with crème de cilantro, black bean sauce, avo, red onions, and jalapeño pico salsa. Less successful is a cochinita pibil—pork slowly roasted with ancho chiles. Mine arrives with just a hunk of pork and no toppings (the menu promised pickled red onions and tomatillo roja, which the fatty pork needed).

For main entrees, I try the bandera de mole, with Mary’s chicken breast stewed in three housemade mole sauces (black mole, almond mole, and green mole). All three are very tasty, with the almond an especially pleasant surprise with all of its sweet nut fat. With the chicken shredded, it’s mostly just three soft mounds to stuff into hot, fresh-made tortillas. By the time I eat the barbacoa short ribs—also a really tasty pile of soft meat—I’m starting to crave solid food. Texture should be reconsidered a bit. That may be why the filet mignon a la Mexicana is our favorite. Filet is a tasteless cut of meat, which Puesto solves by tossing in roasted tomato salsa with Serrano peppers, onion, and cilantro.

Puesto's New Location at The Headquarters

Filet mignon a la Mexicana

Filet mignon a la Mexicana

On the patio or at the bar are the best seats in the house. Top San Diego cocktail team Queen-Conner-Ward Collective designed a stellar menu. For a refresher, try the La Verdad, with cactus agua fresca, tequila blanco, and lemon. To waterboard your regrets, the fantastic Desperado is the call, with mescal, Carpano Antica (one of the world’s top vermouths), dry Curaçao, and walnut bitters. It’s like a bilingual Old Fashioned with a hefty mescal kick.

When the group decision has been made to live in the fat-and-happy moment, order the buñuelo ice cream sandwich—one of the best things I’ve ever put in my mouth. A collaboration with downtown’s fancy donut champs, Donut Bar, it’s vanilla ice cream between two warm, crispy cinnamon- sugar tortilla rounds and covered in coconut-chocolate ganache. You could share it, but you’ll regret it. The frozen horchata is also delicious.

At the end of the day, Puesto’s food is solid. They use top-notch slow food ingredients, occasionally knock it out of the park (I miss thee, buñuelo), make great cocktails, and have created a truly inspiring place to hang out in the otherwise tepid retail environment.

The mighty taco has never had it so good.

Puesto's New Location at The Headquarters

Puesto interior

Puesto interior

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Food & Drink MARCH 15, 2014

Puesto’s New Location at The Headquarters

Puesto elevates the street taco with help from designer Thomas Schoos

Puesto's New Location at The Headquarters

Puesto

Puesto

PUESTO

The headquarters
789 West Harbor Drive, downtown
eatpuesto.com

TROY’S PICKS

Ceviche verde

Zucchini and cactus taco

Buñuelo ice cream sandwich

Forget Bitcoins. They just confuse. Tacos are the future.

I realized this when the owners of farm-to-taco joint Puesto announced they were signing on for downtown’s shiniest new retail development. Then they hired top L.A. designer Thomas Schoos, who made Searsucker and Herringbone such a pretty eye feast. For a taco joint? Seemed like hiring Ernst & Young to oversee the financial future of your hot dog stand.

Puesto started with a modest, albeit nice, brick storefront in La Jolla. There, two Mexican-American brothers, Eric and Alan Adler (plus a likely investor or 12), brought slow-food ethos to street tacos. They had great branding, a sort of Pinkberry for the al pastor set. Their chef, Luis Gonzalez, was a family friend. Success seemed theirs for the taking.

At The Headquarters in downtown, they’ve become something so much more. The focus is still tacos—your choice of three for $11. But Puesto HQ is a glass-and-steel box of Mexican-American modernism, a place where top-notch cocktails and the beautiful people drinking them are every bit as much of the experience. There’s nothing wrong with that, especially since the indoor-outdoor ambiance has Mexico City sex appeal. It’s like dining inside one of those picture cubes from the 1970s—a giant one, with people better-looking and more fashionable than mom and dad.

Puesto's New Location at The Headquarters

Puesto taco trio

Puesto taco trio

The Headquarters, while nice in a beige-khaki pants sort of way, needed a stunner like Puesto. LikeVenice,the charm of the historical police headquarters came from the fact that it was falling apart. I understand the need to spackle some cracks, but property owners Terramar really cleaned up. They smoothed out every edge. It now looks less like a historical, plein-air marketplace and more like a mall. Which it is, of course. I just thought it’d be a cooler-looking mall. Maybe one that retained some of the old criminal ghost-story spirit. In the original plans, the courtyard was supposed to be a huge focal point, with patios in front of all the retailers, live music, teeming life. Right now, it just seems like an empty dance floor during the first 20 minutes of prom.

All the life is at Puesto. Designer Schoos has a thing for wiring and cords, which hang and dangle all over the place, suggesting a dangerously lax approach to electricity or a latent S&M fetish. The L-shaped kitchen is encased in glass. The cooks are on exhibit, and their absolutely essential cleanliness seems on point.

We start with guacamole, notably with a nice spritz of grapefruit juice in addition to the traditional lime. It’s served fridge-cold, which seems a mistake when you’re making it all in-house. The appeal of housemade guacamole is that warm, room-temp freshness. Warmth opens the doors on food’s flavor. I stop my bitching, give it a few minutes, and it’s fine.

The best thing on the menu might be the ceviche verde. Served in hollowed- out cucumbers, mahi mahi is marinated in lime juice, serrano, tomatillos, and cilantros, then topped with avocado. The cucumbers are too thick to really eat, but who gives a damn.

Puesto's New Location at The Headquarters

Ceviche verde

Ceviche verde

For a taco joint, Puesto is above average. The tortillas are handmade. Same with the salsa. The produce is either local or kinda local (Mexico). The biggest success is the zucchini and cactus taco, with squash blossoms boiled with caramelized onion, epazote, and serrano chiles, wrapped in crispy melted cheese and topped with salsa verde. It just bursts with wet flavor, without tearing the taco apart. The crispy cheese—browned, caramelized, and full of sin, wrapped around the main protein—is a Puesto trademark because it’s excellent. That said, I wish I had been informed of the option to order un-crisped melted cheese or even no cheese. The cheese-crisp tends to not only make many of the tacos taste similar, but also masks the fresh, vibrant produce that Puesto obviously buys. Maybe that’s why I love the lobster taco with crème de cilantro, black bean sauce, avo, red onions, and jalapeño pico salsa. Less successful is a cochinita pibil—pork slowly roasted with ancho chiles. Mine arrives with just a hunk of pork and no toppings (the menu promised pickled red onions and tomatillo roja, which the fatty pork needed).

For main entrees, I try the bandera de mole, with Mary’s chicken breast stewed in three housemade mole sauces (black mole, almond mole, and green mole). All three are very tasty, with the almond an especially pleasant surprise with all of its sweet nut fat. With the chicken shredded, it’s mostly just three soft mounds to stuff into hot, fresh-made tortillas. By the time I eat the barbacoa short ribs—also a really tasty pile of soft meat—I’m starting to crave solid food. Texture should be reconsidered a bit. That may be why the filet mignon a la Mexicana is our favorite. Filet is a tasteless cut of meat, which Puesto solves by tossing in roasted tomato salsa with Serrano peppers, onion, and cilantro.

Puesto's New Location at The Headquarters

Filet mignon a la Mexicana

Filet mignon a la Mexicana

On the patio or at the bar are the best seats in the house. Top San Diego cocktail team Queen-Conner-Ward Collective designed a stellar menu. For a refresher, try the La Verdad, with cactus agua fresca, tequila blanco, and lemon. To waterboard your regrets, the fantastic Desperado is the call, with mescal, Carpano Antica (one of the world’s top vermouths), dry Curaçao, and walnut bitters. It’s like a bilingual Old Fashioned with a hefty mescal kick.

When the group decision has been made to live in the fat-and-happy moment, order the buñuelo ice cream sandwich—one of the best things I’ve ever put in my mouth. A collaboration with downtown’s fancy donut champs, Donut Bar, it’s vanilla ice cream between two warm, crispy cinnamon- sugar tortilla rounds and covered in coconut-chocolate ganache. You could share it, but you’ll regret it. The frozen horchata is also delicious.

At the end of the day, Puesto’s food is solid. They use top-notch slow food ingredients, occasionally knock it out of the park (I miss thee, buñuelo), make great cocktails, and have created a truly inspiring place to hang out in the otherwise tepid retail environment.

The mighty taco has never had it so good.

Puesto's New Location at The Headquarters

Puesto interior

Puesto interior

Food & Drink JULY 23, 2026

San Diego’s Biggest Summer Seafood Party Is Coming Back 

Dockside Night Market returns to Tuna Harbor Dockside Market on August 6 for one night only

San Diego’s Biggest Summer Seafood Party Is Coming Back 
Photo Credit: James Tran

Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid. 

What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago. 

Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures. 

When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.

Photo Credit: Enrique Espinoza

Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea. 

Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there are calendars of seasonal availability in the area.)

The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).

“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises. 

Dockside Night Market takes places on Thursday, August 6, from 6 p.m. to 10 p.m. at Tuna Harbor Dockside Market.

Courtesy of Town & Country Resort

San Diego Restaurant News & Food Events

Beth’s Bites

  • The future of one of San Diego’s quintessential restaurants is up in the air. For 50 years, Kearny Mesa’s 94th Aero Squadron has slung its signature champagne brunch buffet, lunch, and dinner from a WWI-inspired restaurant and events space that looks like it was dropped straight from the French countryside. Recently and without fanfare, the restaurant added a message to its website that reads “Our restaurant is closed until further notice. We apologize for the inconvenience.” Mysterious, alarming, and vague—one can only hope it takes flight once more. 
  • Apparently July is “National Pickle Month,” and if I’d known sooner, I would have celebrated accordingly (by stealing all the leftover pickles from people’s plates at lunch). I’m already deeply devoted to TNT’s pickle pizza any month of the year, but Town and Country Resort in Mission Valley is joining the briny fun with two specials at the lobby bar Monkeybar through the end of June—the Monkeybar Spicy Pickletini (vodka, spicy pickle juice, dry vermouth, the the resort’s housemade Riki Tiki hot sauce) and the “What’s the Big Dill” pizza, a not-terribly-creatively-named pie with mozzarella, red sauce, dill pickles, bacon bites, and a dill garnish. I’ll admit I haven’t had a pickle pie with red sauce before, so I’m interested in checking it out for that novelty alone. (Have you tried either? I’m genuinely curious how they are, so drop me a line at [email protected] to let us know!)
  • Since 2009, restaurateur Tracy Borkum’s Urban Kitchen Group restaurant collective has operated places like Cucina Urbana, The Kitchen at MCASD, and more, racking up local likes and an IYKYK reputation for solid food at decent prices. Now, all three of her Cucina locations (San Diego, Newport Beach, and Irvine) are offering new price-conscious specials that help ease the financial stress for people who just want to eat some damn good food without going broke. One example: for $145, their Sunday Supper special feeds four people with a family-style Italian feast of focaccia, salad, a whole spatchcock chicken, veggies, polenta, a choice of Rigatoni Bolognese or Bucatini Amatriciana, and tiramisu to finish things up. For a casual pizza and wine night, their happy hour bar special from 2 p.m. to 4 p.m. gets you a margherita or pepperoni pizza, plus a bottle of red or white wine for $45. Simple? Yes. Savings? Also yes. Scrumptious? Undoubtedly.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink JULY 22, 2026

First Look: Tierra y Mar

Harrah’s Resort Southern California introduces its brand-new signature restaurant, featuring Mexican cuisine from across the country

Ten million dollars can buy 30 small helicopters, two or three houses in Del Mar (depending on how many bathrooms there are), or one really, really extravagant restaurant remodel. Harrah’s Resort Southern California went with that last one, revamping the former Salt & Fin space into Tierra y Mar, the resort’s new signature restaurant next to Hell’s Kitchen by Gordon Ramsay. 

The 25-year-old Valley Center casino and resort went through its first major expansion in 2014, adding more pools, more restaurants, a convention center, and hundreds of new rooms—basically, the full works. In 2016, the Rincon Band of Luiseño Indians officially renamed the land the resort sits on as “Funner, California,” dubbing David Hasselhoff (excuse me, The Hoff) as the rechristened town’s first mayor and inviting guests to leave their hassles behind.    

Still, any respectable resort knows the spectacle has to be fresh to keep guests coming back for the newest, most eye-popping, droolworthy, thrill-inducing, jackpot-hitting experiences. So Harrah’s spared no expense with Tierra y Mar, tapping JCJ Architecture to completely reimagine the 7,245-square-foot restaurant as a transportive Mediterranean-meets-Mexico space bridging Cycladic and Moorish architecture details with mid-century glamour. 

Courtesy of Harrah’s Resort Southern California

Derek Sola, design principal at JCJ and project lead, says his team had to completely demolish Salt & Fin to create Tierra y Mar from the ground up—literally. The Tini Bar? Adios. The fixtures and furnishings? Vayan con Dios! The very floors, walls, kitchen, and ceiling? Gone. New plumbing, new kitchen equipment, new HVAC—tabula rasa. 

Now, the natural wood-lined, mosaic-laden, greenery-rich space feels like a coastal hacienda, with woven elements and artisan accents that seem surprisingly intimate in such a sprawling room. Sola says by moving the kitchen and back-of-house operations out of view, guests can focus more on the dining experience than the cooking process. And yes, it’s meant to feel wildly different from the flashing lights and ding-ding-dings of the casino floor. That’s why the entry portal uses columns and archways—it’s like a bridge from buzzy commotion to complete calm. 

Courtesy of Harrah’s Resort Southern California

Considering Tierra y Mar translates to “land and sea,” specialty chef Bryan Texis highlights both as forefronts of the menus, incorporating his birthplace of Mexico City, childhood home in Baja California, and current proximity to Baja. It’s that all-encompassing influence that Harrah’s food and beverage Director Ryan Adams says served as inspiration. “We pulled influences from all over the country,” he says, pointing to items like birria (Jalisco), whole Pacific rockfish (Baja California), salmon zarandeado (Nayarit), and tacos al pastor (Mexico City). 

“Our goal was to create just a fully immersive menu for all to enjoy, despite whether or not you grew up in Mexico, eating your abuelita’s food, or you are new to the area and just want something that just tastes amazing,” says Adams.

Highlights include salmon marinated in a chipotle sauce and served with arroz verde and a petite frisée salad with cucumber, cherry tomatoes, citrus segments, and honey citrus vinaigrette; a shrimp aguachile appetizer with cucumber, red onion, radish, avocado, and cilantro; a salsa sampler with three heat levels; the “siete mares,” or “seven seas,” with seared seabass, mussels, littleneck clams, scallops, shrimp, and fried crab cakes, all served in a lobster tomato consommé; and their house birria: an eight-ounce braised short rib wrapped in hoja santa (an aromatic herb from Mexico), served with consommé reduction and a sweet corn purée. Texis’ pan de elote provides a sweet-and-savory end to a meal, made with fried corn bread, chantilly (whipped cream) banana mousse, pecans, and totomoxtle (corn husk). 

Courtesy of Harrah’s Resort Southern California

While menudo and brunch (think breakfast burrito, huevos rancheros, and a masa waffle) will only be available on the weekends, the bar is always open. Naturally, Tierra y Mar’s bar emphasizes tequila, with plenty of beer, wine, cocktails, and margaritas. Like Old Fashioneds? Try the Tequila Old-Fashioned, made with Callfino Añejo, agave, orange bitters, orange peel, and dark cherry. Or kick up your margarita by opting for a blended Mangonada, with Casa Dragones blanco tequila, passion fruit liqueur, blue curaçao, mango puree, Chamoy, and fresh lime, served with a chamoy and tajin rim and tamarind candy stick.

Pulling off such an ambitious, far-reaching restaurant revamp required a group effort, says Adams. General manager Jill Barrett, vice president of resort operations Shannon Upson, and the Rincon Band of Luiseño Indians have worked for a year-plus to bring Tierra y Mar to life. It might not be “traditional” Mexican food, according to Adams. But he invites guests to take a chance on their approach. 

In other words: come for the fun, stay for the food. 

Tierra y Mar opens at Harrah’s Resort Southern California on July 22 for daily lunch and dinner service, plus weekend brunch. 

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Food & Drink JULY 17, 2026

Chula Tacos Is Opening a New Ocean Beach Location

The fast-growing taqueria will open its third restaurant on Newport Avenue after a viral social media moment fueled its rapid expansion

Chula Tacos Is Opening a New Ocean Beach Location
Courtesy of Chula Tacos

When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well. 

“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there. 

Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days. 

The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.

“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple. 

Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica. 

Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending. 

Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.

The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily.  (Opening date subject to change.) 

Courtesy of Oceanside Sustainable Food Festival

San Diego Restaurant News & Food Events

Beth’s Bites

  • Everyone (clap) watches (clap, clap) women’s sports! (Thunderous applause!) San Diego’s first women’s sports bar, One of Us, opened this week in the former URBN Pizza space in North Park. I stopped by the preview and can confirm the Big Ass Fan is still there, but now there are tons of TVs lining the walls ready to broadcast women’s soccer, basketball, volleyball, and all the other sports events you could ever dream of. (And yes, they’ll be showing the men’s World Cup on Sunday, because I guess people watch men’s sports, too.) 
  • Rolando’s ears must have been burning, because a month after interviewing chef Coral Strong of the now-closed Garden Kitchen, Campus Burgers announced plans to turn the formerly hyperlocal farm-to-table restaurant into a spot for affordable smashburgers. I’m sure the local college kids will appreciate the $1.99 smashburger special—although let’s face it, in today’s expensive times, everyone is ready for a wallet-friendly outing. 
  • A few months ago, I gave Navore Market’s farm-to-front door delivery service a try and as a longtime former CSA subscriber, I have to admit it felt nice to leave the produce purchasing to the pros. But as of July 12, you can now head to Navore’s second community pickup hub at Mission Valley YMCA (5505 Friars Road) every Sunday from noon to 4 p.m. Having a centralized drop-off point makes it easy for farmers, and buyers don’t have to commit to a subscription—sounds like a farm-to-table win to me. 
  • Keeping on with the farm-to-table news, the 4th annual Oceanside Sustainable Food Festival is scheduled for July 25 in downtown Oceanside, bringing 50-plus vendors together for a day of global food and drink, artisan products, home goods, live music, and more. The event usually draws in a couple thousand people, so might I suggest arriving close to the 11 a.m. kickoff for the best chance at maximizing your nom?

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Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink JULY 14, 2026

5 Must-Try Meals in San Diego Right Now

SDM's staff shouts out our favorite food finds this month including bites Stake Chophouse & Bar, Valentina, and Steady State

5 Must-Try Meals in San Diego Right Now
Courtesy of Stake Chophouse & Bar

There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.

Stake Chophouse & Bar

Caviar Chicken Nugget

One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.

Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson

Flying Pig Pub & Kitchen

Tri-Tip Sando

It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.

This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson

Valentina

Pan Tomaquet

Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.

Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson

Ironside Fish & Oyster

Whole Fish

Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.

It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico

Steady State Roasting

Indian Summer

I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.

Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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