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Food & Drink MARCH 9, 2021

Then & Now: An’s Dry Cleaning

The story behind why this North Park gelato shop is named after a laundromat

Then & Now: An’s Dry Cleaning

When Travis Bailey and Kris Warren first secured their space in North Park, their new gelato shop still didn’t have a name. The 1930s storefront had housed a dry cleaner for 12 years prior. As a joke, they suggested keeping the old name. But the more they thought about “An’s Dry Cleaning,” and the ways they could incorporate elements from the old business and the history of the art deco building into their new concept, the more that joke became a serious idea.

“Once we decided we were going to keep the name, it felt disingenuous to come in and start adding our own elements,” Bailey says. So with the help of their designer, Keenan Hartsten, the gelato guys embraced the history of their new home and kept as much intact from the original place as possible. It took some work, but the end result is the one we see today: a seamless blend of the past and present, all under one roof.

Dig This Deco

“On the exterior you can see the art deco style in the recessed entryway and the triangular design elements on the right,” Bailey says. They carried that influence inside the shop by adopting the same green and black into their color scheme, adding art-deco style wall lights, and revamping two hanging lights that were from the original An’s.

Return to the Fold

Inside you’ll find more nods to An’s. The gelato flavors are all named after fabrics, Hartsten modeled the tables after ironing boards, and some familiar clip art watches over the store. “We researched a lot of other dry cleaners for inspiration, and that graphic on the right interior wall is a popular motif in many of those businesses,” Warren says.

Font Finders

While the original An’s Dry Cleaning didn’t have an overhead sign (only a window decal), the guys wanted to preserve as much of the original logo as possible. “I think I spent three or four hours trying to find that specific font used for the A in An’s,” Warren says. Once they found the font—Commercial Script—they also used the same shades of red and blue in their new logo.

Windows of Opportunity

“Those seven transom windows above the entrance are original and were a source of inspiration for Keenan,” Bailey says. “It also inspired our seven-flavor menu.” The seven menu panels above the register match the size and shape of the transom windows, each showing one of the day’s rotating gelato flavors.

Normal Heights

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Food & Drink MAY 15, 2025

First Look: Bosforo Opening in Normal Heights

The Turkish meyhane-style restaurant mixes ancient flavors with modern techniques

First Look: Bosforo Opening in Normal Heights
Photo Credit: Kimberly Motos

Even if you haven’t gotten your Real ID yet—which you should really do, like, yesterday—you can travel by proxy through food. To take a vacation to Turkey, head over to Normal Heights, where chef Seckin Sage Anlasbay is opening Bosforo, his modern meyhane-style Turkish restaurant in the former El Zarape location.

New Turkish restaurant in San Diego called Bosforo opening in Normal Heights featuring executive chef Seckin Sage
Photo Credit: Kimberly Motos
Seckin Sage

Seckin first launched Bosforo a few years ago as a wood-fired pizza catering concept, showcasing flavors from his childhood home in southern Turkey near the Mediterranean, alongside influences from places like Spain and Italy. But for his first brick-and-mortar, he’s focusing far heavier on Turkish culture with dashes of Mediterranean, Mesopotamian, and Anatiolian.

“You’re going to feel like you’re having dinner in [an Istanbul] meyhane, [a traditional Turkish restaurant],” he promises, down to the kebabs and Turkish ice cream and décor.

Interior of New Turkish restaurant in San Diego called Bosforo opening in Normal Heights
Photo Credit: Kimberly Motos

He kept El Zarape’s open dining room to ensure everyone can see everyone else and peer into the kitchen with the fire of the pizza oven. “The layout fosters openness and connection, echoing the communal spirit of traditional meyhanes while reimagining it for a contemporary audience,” he explains. The space seats 90 guests over 2,500 square feet, with lots of warm lighting and a homey feel across four different areas: the dining room, bar, kitchen, and pizza bar.

Food from the menu of new Turkish restaurant in San Diego called Bosforo opening in Normal Heights
Photo Credit: Kimberly Motos

Bosforo’s menu centers around a family-style feast of hot and cold mezes (Turkish for “snacks” or “appetizers”) like olive piyaz (olive salad dressed in herbs and a vinaigrette), girit (cheese and pistachio spread), spicy ezme (vegetable-based chopped salad with tomatoes, peppers, and onions), and Albanian liver (a tender side of lamb or veal liver seasoned with hot peppers).

All of the kebabs are made with hand-ground meat cooked in the same wood-fired oven that cranks out pizzas like the “Anatolian” (Kayseri pastrami, Turkish sausages, aged Kaskaval cheese). Desserts are simple, including gelato and sutlac (Turkish rice pudding). 

Appetizers from new Turkish restaurant in San Diego called Bosforo opening in Normal Heights featuring
Photo Credit: Kimberly Motos

Seckin says a small menu is the point. Even if you’ve never tried Turkish food before, you can try everything. “And after, like, two hours, you’re going to find out what’s Turkish food,” he laughs. “So, I want to show San Diego Turkish hospitality [and] Turkish culture.”

Cocktails at the bar of new Turkish restaurant in San Diego called Bosforo opening in Normal Heights
Photo Credit: Kimberly Motos

All the cocktails have a Turkish twist—think gin, lemon, and Aperol, but with rose water—and a variety of Turkish spirits like the country’s national drink, raki, an anise-forward spirit made with grapes and raisins. After dinner service, Seckin says he’s hatching plans for nightlife with DJs or live music until midnight or 1 a.m., plus weekend brunch. 

Bosforo opens May 27 at 3201 Adams Avenue.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink MARCH 4, 2025

Nómade Tapas & Records Opening in Normal Heights

The new restaurant will feature small plates from around the world, wine, vinyl, and an all-day menu

Nómade Tapas & Records Opening in Normal Heights
Courtesy of Nómade Tapas & Records

Juan Carlos Gomez opened El Agave Restaurant & Tequileria in Old Town almost 30 years ago. He’s dabbled in other eateries since then—a second El Agave in Del Mar and a Spanish restaurant in La Jolla—but never found the next big thing for him to throw himself behind. 

Now he has. 

“Nómade” unsurprisingly translates to nomad—a restless wanderer, picking up bits and pieces of community and culture wherever they roam. That idea inspired Gomez, who wanted to blend Spanish tapas with European-style wine bars, mid-century and Scandinavian design, and a splash of Japanese listening bar culture—add a dash of Italian, French, and Peruvian influence.

Food from San Diego restaurant Juniper & Ivy in Little Italy

Nómade Tapas & Records will open by the end of this month. “We’re adding a little bit of dishes from everywhere into one specific place,” he explains.

The all-day menu starts with breakfast dishes like avocado toast (it’s still San Diego, after all), tortilla española, and an Italian focaccia sandwich. Snacks and appetizers range from French croquettes to Spanish patatas bravas, while main courses range a bit more continental (like smashburgers and a fried chicken sandwich). The menu will always be in a state of flux, always nomading. 

One thing will remain the same—there will always be plenty of wine—old world, new world, plus some natural orange wines and biodynamics. For cocktails, Nómade will lean flavor over strength, using things like infusions and other housemade ingredients to create a number of lower ABV options. Since the restaurant will be open at 10 a.m. daily, it’ll have coffee, matcha tea, and other AM options. 

But after dark, Gomez wants to lean into the experiential nature of listening bars. Inspired by travels through Japan, he’s building a sound system for audiophiles. “It’s going to be more of a chill vibe—no nightclub, no loud music,” he promises. “It’s going to be ambience more than anything.”

Befitting the listening bar vibe, Nómade will be open ’til 11 p.m. on weekdays, and 1 a.m. on weekends. For now, the intimate seating (50 people) is inside, but he’s looking to expand to an outdoor area. 

Nómade is slated to open by the end of March at 3027 Adams Avenue, just a few feet away from Hawthorn Coffee, An’s Dry Cleaning, and the intersection of Adams and 30th Street. Wanderers welcome. 

San Diego author and writer Madhushree Ghosh behind the KhabaarCo Conversations with Changemakers series
Photo Credit: Kailee Winslow

San Diego Restaurant News & Food Events

A Night To Help End Hunger

In the past, local author and writer Madhushree Ghosh has used words to make change. Now, she’s using food through her supper club series about food equity, access, and social justice. KhabaarCo Conversations with Changemakers series brings together the community for conversations about the deeper issues in the food world and how they relate to San Diego. Her next one is on Tuesday, March 11 with Kate Garrett from Feeding San Diego, who’ll talk about local foodways and how the average person can do to reduce food waste and improve equity in neighborhoods. 

San Diego Italian restaurant Trattoria Cori Pastificio in North Park recently awarded Three Forks (Tre Forchette) from Italian magazine Gambero Rosso
Courtesy of Trattoria Cori Pastificio

Beth’s Bites

  • Congrats to Accursio Lota of Cori Pastificio Trattoria for earning yet another accolade to his already long list of awards. Only 18 restaurants in the world received the acclaimed Three Forks (Tre Forchette) distinction from Italian magazine Gambero Rosso this year, and only five of them are in the US. Of course, we expect nothing less from the Best Pasta in San Diego winner. Next up: a Michelin nod?
  • Liberty Station is a bastion of brand-new restaurants like Wildflour, as well as longtime favorites like the Corvette Diner. But on March 6, another familiar name will open in the already traffic-congested destination—Chick-fil-A. It won’t have a drive-thru, so if you find parking a tad or incredibly harder soon, that’d be why. 
  • This week marks one year of Green Cheek Beer Co. in Oceanside, and while I still miss Bagby Beer Co. terribly, it’s fantastic to know that the sprawling indoor/outdoor venue at 601 South Coast Highway got new tenants and fresh life. It’s where I know I’ll always have a Vienna Lager waiting for me.

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink FEBRUARY 11, 2013

FIRST LOOK: Polite Provisions

Opens this week. No one's seen it. Until now.

FIRST LOOK: Polite Provisions

Polite Provisions is the shiny new thing from Consortium Holdings—the slightly demented, infectiously creative group behind Craft & Commerce, Noble Experiment, Underbelly and Neighborhood. To get the full story, read our interview with chief cocktail man/partner Erick Castro here »

Art and design have always been a huge part of Consortium’s appeal. Local designer Paul Basile is on the case once again, as he was with Craft & Commerce. And SDM got a private first-peek at his new space. We could blather on about our impressions, but make your own.

Without further blathering…

 

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

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Everything SD JULY 31, 2026

The Best of San Diego 2026: Food & Drink

Fresh openings, inventive pours, and can't-stop-thinking-about-it dishes—here's what has defined our food scene this year

The Best of San Diego 2026: Food & Drink
Photo Credit: Enrique Espinoza

Best Addition to the Pho-niverse

Pho Gà Go

Most San Diego spots serve phở bò—the dark-brothed, beef-boned Southern Vietnamese specialty, loaded with the loud spices (star anise, cloves, cardamom, etc.). But Kim Pham, one of the sisters behind Crab Hut and perennial best-restaurants list-maker Kingfisher, is doing her mom’s phở gà.

The Northern Vietnamese original has a lighter, cleaner broth, using runner chickens (free-range diet and action means more flavor), the garlic from Gilroy’s famed Christopher Ranch (intense garlic-garlic), organic ginger, and housemade noodles. For condiments, Phở Gà Go uses Red Boat (the gold standard, barrel-aged 12 months). It’s essentially the same broth made at Kingfisher, served casual in Mira Mesa.

Best Fish Party for a Purpose

Dockside Night Market

This issue isn’t about shame, but let’s add a touch for emotional tension. We live on the water, but only about 10 percent of seafood eaten in San Diego is caught locally. Meanwhile, the local fishing industry that once employed 40,000 people is down to about 130 commercial fishers. Local fishing families are a crucial (my words, and they feel right) but endangered species. And three groups have joined forces for one pretty killer event that does a lot about it.

Puffer Malarkey Group (operator Chris Puffer and celeb chef Brian Malarkey) joined with Tuna Harbor Dockside Market—the spot where local boats drop their catch every weekend, a waterline treasure. Each year, Dockside Night Market gathers live musicians and the city’s top chefs who cook with local boat fish on the water. Even better: 100 percent of the profits go to the San Diego Working Fishermen’s Group (the third group—the actual fishers). Make it a quarterly/monthly thing, for chrissakes.

Best Home Away From Home

Make Cafe

Hard to find a more special place to eat lunch than Make Cafe. Finally with a permanent address, Make is where refugee women new to life in the US cook recipes from their various home countries: like mandazis (East African fry bread, like a beignet), koftas, congees (Asian ginger-rice bowls), lemongrass soda waters, and clean-eating creations. Exec chef Ashley McBrady (who helped turn Cellar Hand into a farm-obsessive hit) oversees the operation and teaches the women everything she’s learned.

Make Projects (which includes a farm and a training center) is a nonprofit that director Anchi Mei spun off from the International Rescue Committee—and now includes the cafe, a farm, and a training center. The idea is to help women refugees—often those who’ve worked fields and didn’t get great access to education—develop job, language, and cultural skills to adjust to this radically new and disorienting life. Even if you’re immune to an emotional backstory: Normal Heights has a charming new 5,000-square-foot bistro with a talented chef.

Courtesy of This Musubi Love

Best Way to SPAM Your Friends

This Musubi Love

The slander of SPAM is part of its allure. Those who have either been raised in the musubi arts or converted to the minor food religion tend to exude a higher-than-expected life happiness. This Musubi Love, a Leucadia musubi speakeasy (you heard that right), focuses exclusively on the Hawaiian/Asian tradition of SPAM “sushi.” It’s a MEHKO (Micro Enterprise Home Kitchen Operation) from founder Roger Post, serving classics and riffs like the Cordon Bleu-Subi made with panko-fried SPAM, shredded rotisserie chicken, Swiss cheese, and Bachan’s Japanese BBQ sauce. Or try the Dawn Patrol with SPAM, egg, bacon, cheddar cheese, and spicy mayo.

Best Lead Restaurant Singer

Todd Henderson, General Manager at Valentina

How many of your favorite bands don’t have a talented lead singer? Due respect to Charles Mingus, but kinda hard to get emotional without someone expressing a story in a compelling way. The same is true for restaurants: a likable storyteller who deeply knows their stuff and can translate the stories of the food, drink, people, and place is both key and exceedingly, exceedingly rare. Well—found one.

Valentina General Manager Todd Henderson is a likable certified sommelier who can wax on about the history of the breed of pigs used to create the famed jamón (Cinco Jotas), trace each Spanish pintxo back to its origin tale, or orate the Ken Burns doc of 20 different types of Champagne. Valentina had the design charm and the roots (Leucadia locals wanted better restaurants, so they built them). But with Henderson and chef Enrique Ñol (who trained under Davin Waite at Wrench & Rodent), Leucadia’s date-night bistro feels like it pulled up a rung.

Best Holy Land Preservation Society

Kiku Room

Some local legends engrave so deep that it’d feel wrong if even their original locations they outgrew became, like, some chain lamp store. Kiku Room feels like a rightful heir to the Casbah’s first throne. Kurt Cobain played in this tiny box on Kettner, dammit. Kiku’s a minimalist steel-concrete-and-punky-wheatpaste box, loaded with enough red lights to summon some beanie diehards and chill demons. One “bar” is a DJ deck (dark disco, Balearic house, everything), and the other is proper craft cocktails. They even brought back Midori Sours. The room is small and the line is not, so plan ahead or amiably accept fate.

Best Spike in the Historic Punch Bowl

Baby Grand

Some locals would prefer if Coronado’s historic charms were flash-frozen and preserved. Others feel that Elisha Babcock and Hampton Story (the 19th-century developers who modernized the “island” and birthed the Hotel del) were radical change agents, and that spirit should be renewed. Undoubtedly, Baby Grand is a renewal. The newest hotel from CH Projects (Lafayette Hotel) turned an old, meh motor lodge (La Avenida Inn) into a freshly feral cocktail lagoon with Greek food and statues and plus-sized plant life, a tuckaway bar (Fallen Empire), and rooms with clamshell beds and obscenely giant bathrooms. All due respect to our hearts’ desire to embalm old magic—this feels like a grand Coronado win.

Best Places to Visit Captain Keno’s Ghost

Anigma and Breakers

Two local dreamers truly understood the emotional voltage of Captain Keno’s, Leucadia’s affordable family restaurant/dive bar (a real hospitality mullet). When owner Gerry Sova closed it after 54 years, they basically battled it out to buy Keno’s beloved bones—knickknacks, plucky furniture, signage—and memorialized that old meatloaf-and-vodka-cranberry voodoo in their own places. The first is Encinitas’ tuckaway bar, the highly designed, Tarot-fied Anigma (from the DIY industry vets who own The Roxy). Second is Breakers, the Hawaiian-inspired hang from pro surfer Benji Weatherley, who grew up between Encinitas and Oahu. Long live Cap.

Photo Credit: James Tran

Best Homecoming for Food City

Ironside Fish & Oyster

When it opened in 2014, Ironside Fish & Oyster hit all the right notes. A giant fish house and craft cocktail spot dedicated to local fishing lore—created by locals. They put in the area’s first oyster bar at the time. It didn’t make the rapid evolution of Little Italy feel like a cheap land grab, and filled holes rather than piling more glitter on already-filled holes. A key part of that magic was opening chef Jason McLeod, who was in charge of Ria in Chicago when it earned two Michelin stars. Twelve years later, after bouncing between big projects, he came back this year and set down permanent roots in a landmark kitchen.

Food & Drink JULY 27, 2026

San Diego’s New Wine Club Is Built on Trust, Not Algorithms

Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month

San Diego’s New Wine Club Is Built on Trust, Not Algorithms
Courtesy of Word of Mouth Wine Club

If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.

Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.

Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”

The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington. 

When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth. 

Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)

Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.

The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France. 

Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution. 

“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.

San Diego Restaurant News & Food Events

Beth’s Bites

  • An’s Gelato continues its march towards worldwide domination this weekend when it opens its fifth storefront at the Top Gun House at Mission Pacific in Oceanside. An’s Gate D5 opens on Saturday, July 25 with an airport-inspired theme that follows in the footsteps of its previous stores (An’s Dry Cleaning in North Park, An’s Hatmakers in Del Mar, etc.) and will offer rotating flavors like “Checked Bag,” “Carry On,” and global flavors like “Ho Chi Minh” with banana and Saigon coffee, or “McAllen” with strawberry and grapefruit. 
  • Tony Gwynn Day returns to AleSmith Brewing Company on August 15 in celebration of Mr. Padres’ 2,000th and 3,000th hit anniversary. Grab one of the special beer releases and a bite from one of the onsite food trucks and watch the Padres take on the Guardians at 4 p.m. Go Dads!
  • Celebrate 10 years of the San Diego Sake Festival on September 27 at the Julep Venue, where guests can dive into over 100 premium sakes from 50 booths, plus food pairings, workshops, and kagami-biraki (the ceremonial opening of a sake barrel). VIP tickets get you in an hour earlier, plus a $10 food voucher, and that’s not even mentioning getting first taste of some of the rarest and most limited sakes at the festival. This is the real deal, so get your kanpai on and toast a decade of deliciousness.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content JULY 31, 2026

Blood Pressure Basics

Hypertension is the leading cause of cardiovascular disease and premature death in women

Blood Pressure Basics
Courtesy of Scripps Health

It’s estimated that 44% of women in the U.S. have high blood pressure, also known as hypertension, but many don’t know it. The disease often has no symptoms, and when symptoms do present, they can appear similar to many other conditions. High blood pressure increases the risk for heart disease and stroke, so it’s critical that it’s detected and treated early. And for women at risk of developing high blood pressure, prevention is key. Click here for the basics of high blood pressure and how Scripps physicians at Scripps use screenings not just as a diagnostic tool, but as part of routine preventive care.

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

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Eat Like a Local (Who Knows a Guy).

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San Diego, CA