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Arts & Culture JANUARY 17, 2025 (Updated Feb 7, 2024)

20 Fun Valentine’s Day Ideas in San Diego

Spend the holiday with your loved one at one of these fun, romantic, and unique spots around town

20 Fun Valentine’s Day Ideas in San Diego
Courtesy of San Diego Picnics

No shade on a coffee date (I’ve gone on many great ones!), but you could do that anywhere. When living in a place people select as their proposal destination, the pressure’s on to pick a Valentine’s Day destination that will make you and your sweetie feel like all those twitterpated critters in Bambi. To help you find an extra-special Valentine’s Day outing, we rounded up 20 date spots in San Diego that take advantage of the county’s gorgeous landscapes and fun activities.

Dinner with a View

There’s no shortage of oceanfront dining in San Diego, but a Valentine’s meal deserves an extra-special setting. For a classic La Jolla sunset, head to George’s at the Cove. Prefer a hip rooftop vibe with Italian fare and Aperol spritzes? Garibaldi is your spot. And for a unique experience, book a table at Tom Ham’s Lighthouse for waterfront dining with a touch of novelty.

Valentine's Day Date ideas San Diego 2025
Courtesy of Balboa Park

Balboa Park

Balboa Park is chock-full of date possibilities, thanks to its wide variety of museums, gardens, and dining options. Learn something new together at the Nat, take a romantic stroll through the Japanese Friendship Garden, or simply lay out a picnic on one of the park’s relaxing grassy knolls.

Interior of the Museum of Contemporary Art San Diego featuring a couple on a date night

South Bay Drive-In

All those teens in the 1950s can’t have been wrong: There’s something quite intimate about a drive-in movie theater. South Bay Drive-In shows up to six flicks on three screens, seven days a week. Cuddling up in the comfort of your own car while watching a story unfold is a classic date activity that has stood the test of time.  

Valentine's Day Date ideas San Diego 2025
Courtesy of Belmont Park

Belmont Park

Up the adrenaline next date night with a trip to Belmont Park. The iconic Mission Beach amusement park is packed with heart-pounding thrill rides (which science says can turn up the heat in your relationship), plus fair games where you can charm your cutie by winning them a prize.

Get Artsy Together

This Valentine’s Day, channel your inner Patrick Swayze and create something meaningful (and messy) with your partner. Instead of the predictable paint-and-sip classes, opt for a hands-on pottery class at Pinch Pottery Studio downtown. This special Valentine’s Day class is $150 and will leave you each with a handmade piece to cherish as a keepsake.

Valentine's Day Date ideas San Diego 2025
Courtesy of The Rose

Wine & Dine

Nothing says romance like a good wine and charcuterie pairing. The Rose in South Park is an adorable spot for sipping cabernet while nibbling on meats, cheeses, and breads from Secret Sister Bakery. Afterward, stroll through the charming streets of South Park for a perfect end to the evening. Want more wine bar inspiration? We’ve got you covered here.

Torrey Pines State Natural Reserve

Are you and your honey outdoorsy? Then Torrey Pines State Natural Reserve may be right up your alley. The expansive reserve offers breathtaking environs, multiple trails to explore, and access to Torrey Pines State Beach.

Valentine's Day Date ideas San Diego 2025
Courtesy of Visit Oceanside

Farmers Market

You can find an abundance of farmers markets across the city almost any day of the week. They’re a great place to wander hand-and-hand, scoping local produce and buying ingredients to make a fun, fresh lunch together after. 

Liberty Station

Whether it’s a first date or your weekly couples night, the romantic outing options at Liberty Station are endless. You can enjoy a luxury cinema experience at The Lot or have a friendly mini golf competition at Tapper Mini Golf. Round out the evening with dinner at Liberty Public Market.

Valentine's Day Date ideas San Diego 2025
Courtesy of Fairmont Grand Del Mar

Indulge in a Spa Day

Treat yourselves this Valentine’s Day with a couples massage at one of San Diego’s most luxurious spas. The Spa at Fairmont Grand Del Mar offers a decadent Restorative Couples Massage for $930, complete with a mineral-rich bath, moisture wrap, and foot massage. Your skin—and your special someone—will thank you.

Take the Leap

Besides marriage, paragliding might just be the ultimate declaration of love. Soar side-by-side from the Torrey Pines Gliderport, where professional instructors will guide you on a tandem flight over La Jolla’s stunning coastline. It’s the perfect mix of adrenaline and awe for you and your adrenaline-seeking partner. Flights start at $200—commitment optional.

Valentine's Day Date ideas San Diego 2025
Courtesy of Cohn Restaurant Group

Coin Haus

If your date night takes you to East County, pop by Coin Haus in La Mesa. The arcade bar features self-serve taps and retro games, making it perfect for a cool and nostalgic outing. You can also team up with your main squeeze or double-date with friends at Coin Haus’ weekly trivia night.

Rooftop Cinema Club

A trip to the movies is a quintessential date night activity. Take it to the next level with Rooftop Cinema Club, an open-air experience at the Manchester Grand Hyatt featuring new flicks and older classics. The city views, theater snacks, and personal headphones offer a more immersive viewing opportunity.

Valentine's Day Date ideas San Diego 2025
Courtesy of San Diego Picnics

Have a Bougie Picnic

Elevate your picnic game with a touch of luxury. If your charcuterie skills are a little lackluster, let the pros at San Diego Picnics handle it. They’ll craft an Insta-worthy glamp for you and your boo in picturesque spots like Sunset Cliffs, Mission Bay, or Kate Sessions Park. Ready to take things to the next level? Opt for their proposal package and pop the question.

Kayaking in La Jolla 

If you really want to bond with your boo, try something adventurous that requires a little teamwork. Kayaking around the waters of La Jolla really fits that bill—plus, you’re likely to catch amazing views of sea lions and tiger sharks.

Valentine's Day Date ideas San Diego 2025
Courtesy of Bernardo Winery

Sip and Stroll at a Winery

Skip the grocery store wine and taste varietals fresh from the vine. Bernardo Winery’s Valentine’s Day festivities, running February 12–16, feature live music, themed cuisine, and specialty drinks. Reserve a tasting or tour the 136-year-old vineyard for a date steeped in history—and wine.

Punch Bowl Social 

Gaslamp Quarter hotspot Punch Bowl Social is a great place to bring a date, as endless opportunities for fun are right at your fingertips. Cap off ten frames of bowling at Punch Bowl with a menu full of late-night bites, comfort food, and cocktails.

Valentine's Day Date ideas San Diego 2025
Courtesy of San Diego Zoo

San Diego Zoo

At the San Diego Zoo, you and your date can spend hours peering at elephants, orangutans, and other fascinating creatures. For a new fling, it offers plenty of time to chat and get to know each other. For those in an established relationship, it’s a great place to spend quality time together and have some wholesome fun. 

The Pearl Hotel 

Let me grab my swimsuit probably isn’t the first thing that comes to mind when you think “movie night”—unless, of course, you’re headed to The Pearl Hotel. The Point Loma lodging’s Wednesday Dive-In movie nights in the pool often include cult classics, as well as the opportunity to dine at the onsite restaurant.

Valentine's Day Date ideas San Diego 2025
Courtesy of Eco Boat Rental

Eco Boat Rentals

Tired of meeting for drinks? Try something new: Eco Boat Rentals in Point Loma offers great day and evening boating opportunities. I personally enjoyed taking their pedal boat for a ride during the afternoon, laughing along with my husband as we tried to keep our pedaling in sync. You can also check out their nighttime “glow ride” option to take in the lights of San Diego’s skyline from the water.

Jordyn Berg

About Jordyn Berg

Jordyn Berg is a freelance writer whose favorite topics include food and travel. A Pacific Northwest native, she delights in exploring the best of San Diego, by searching for hidden gems, experiencing must-try restaurants, and soaking in the city’s amazing views.

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Arts & Culture JULY 31, 2026

The Best of San Diego 2026: Arts & Culture

Whether you love theater, music, dance, or public art, these are the cultural experiences that stood out this year

The Best of San Diego 2026: Arts & Culture
Photo Credit: Stacy Keck

Best Statewide Arts Flex

Arts District Liberty Station

Arts District Liberty Station officially became one of the state’s designated cultural districts, joining a list reserved for places with thriving creative communities. Considering the campus is home to more than 100 galleries, artist studios, museums, and arts organizations—not to mention The Joan, the 42,000-square-foot performance center housing Cygnet Theatre—it was only a matter of time until the district got its flowers.

Best Deterrent of Public Vandalism

Vision Culture Foundation

If you can’t beat ’em, join ’em. The National City Public Works building has been a target of graffiti artists for years, only to be constantly painted over (and the cycle restarts). Now, it’s working with the local artists from Vision Culture Foundation to create intentional public murals. A win-win in our book.

Best Champion of the Arts

Vanguard Culture

One of the biggest questions this year is who will show up for San Diego arts and culture—so a Best Of nod goes to a nonprofit that’s been doing it for years. Founded by longtime arts advocate Susanna Peredo Swap, Vanguard Culture has staged events for creatives, told their stories, and just created an SD ARTS Pass—a single ticket that gets you access to 39 creative spots.

Photo credit: Carly Topazio

Best Way to Overcome Your Fear of Ghosts

The Rosin Box Project

Ballet’s already got a sort of otherworldly thing going for it, with people morphing into 90-degree angles and defying gravity with each pirouette. The Rosin Box Project feels like a raw, creative new force in the classic art form, though—especially with its annual Ghost Light Masquerade. It’s a dance of eerie spirits that makes you second-guess what’s real and what’s not.

Best Music Venue That Also Sells Hot Dogs

Gallagher Square

Once upon a time, Gallagher Square was just a grassy knoll behind the outfield wall at Petco Park. Now, it’s a concert venue, playground, play ball field, dog park, and unofficial home for those who prefer the vibe of baseball more than the actual game. Big-time performers are showing up: Ms. Lauryn Hill, Cypress Hill, and Peach Pit.

Best Local Canvas

Casa Casillas

Casa Casillas has filled a long-standing gap in Chula Vista’s art scene. Open since last August, the space gives local artists a dedicated venue to display their work and visitors a chance to explore the neighborhood’s vibrant art. Two rotating resident artists always keep the space moving, so it rarely looks the same twice.

Courtesy of Alley Cat Art Fest

Best Place to Say “I Think It’s About Capitalism”

Alley Cat Art Fest

El Cajon translates to “the box” in Spanish—a nod to the city’s surrounding hills—but Alley Cat Art Fest (previously called Artivál) doesn’t stay inside it. As the first arts festival in East County, it celebrates local galleries, sculpture, live music, and food trucks—the whole nine.

Best On-Two-Feet Art Tour

Barrio Art Crawl

Every second Saturday, Barrio Logan turns into a choose-your-own-adventure with the Barrio Art Crawl, a free self-guided art tour through galleries, museums, and murals, with street food and music filling in the gaps. Barrio is one of the city’s most thriving arts neighborhoods, and it’s worth getting a bit lost in.

Best Peek Inside Alicia Keys and Swizz Beatz’s Living Room Without the Awkward DM

Museum of Contemporary Art San Diego

MCASD is showcasing two powerhouse exhibits—Giants: Art from the Dean Collection of Swizz Beatz and Alicia Keys and The Dean Collection Presents: Hometown Heroes. The pop music titans are highlighting local artists, with an intentional focus on diverse experiences. It was one of the biggest (and coolest) art openings of the year, and it closes August 9. So get on it.

Best Season Opener

The Old Globe

Leave it to The Old Globe to give the local theater scene some Hollywood glamour. Katie Holmes led the premiere of Henrik Ibsen’s Hedda Gabler this past spring, turning the classic Norwegian play into one of the most buzzed-about theater productions of the year.

Music JULY 29, 2026

The Best Things to Do in San Diego: August 2026

From concerts and festivals to theater, food, and outdoor fun, here are the San Diego events worth adding to your August calendar

The Best Things to Do in San Diego: August 2026
Photo Credit: Courtney Reed

August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.

JUMP TO: Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of The Rady Shell

Concerts & Festivals in San Diego This Month

August 9

On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.

August 11–16

Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.

August 23

Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.

Photo Credit: Aaron Rumley

Theater & Art Exhibits in San Diego This Month

August 1–October 10

Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.

August 7

As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.

August 12

Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.

August 16

Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.

August 27–September 6

The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.

More Fun Things to Do in San Diego This Month

Now Through September 3

For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.

August 8

Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.

August 22

For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.

August 29

Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Everything SD JULY 17, 2026

10 Local Skincare Products We’re Loving Right Now

For a city that lives outdoors, these hometown makers understand exactly what your complexion is up against

10 Local Skincare Products We’re Loving Right Now
Courtesy of Saffron & Sage

San Diego has always worshipped at the altar of good skin. Equal parts surf town, biotech hub, and wellness capital, it’s a city where lunch breaks become beach walks and sunscreen sits beside car keys by the front door. The products that get used here earn their place. With 266 sunny days a year and one of the highest rates of skin cancer in the country, we take skincare seriously. Dr. Bronner’s has been making soap in North County since the 1960s. Sun Bum was born in Encinitas and is now on shelves in over 70 countries. The tradition runs deep.

The best skincare routine for sun protection according to dermatologists featuring someone putting on sunscreen

“Living in San Diego means your skin is exposed to sun almost every day of the year,” says Sue Zhang, M.D., a San Diego physician specializing in aesthetic medicine. “The products that tend to succeed here are the ones that can keep up with daily life, UV exposure, sweat, and movement, while still supporting long-term skin health.”

From a mineral powder that solves the sunscreen-over-makeup problem to an acorn oil serum rooted in Indigenous plant medicine, the local San Diego shelf is more diverse, and comprehensive, than most of us realize.

Courtesy of Kopari

Kopari

Sun Shield Body Glow SPF

A hydrating gel-oil hybrid that applies like a body treatment and leaves skin with a sheen that reads as healthy rather than oily. La Jolla–founded Kopari built its reputation on cold-pressed coconut oil sourced from family farms in the Philippines, and the Sun Shield Body Glow SPF is exactly that in summer form: coverage that doubles as skincare.

4-Skin

Morning Rub

The name is intentional. The founder got a basal cell carcinoma diagnosis that his dermatologist caught—she’s now his business partner. The question he couldn’t shake was why the skincare industry hadn’t yet figured out how to talk to men, and 4-Skin is the answer: a premium sunscreen and skincare line built around the kind of blunt, self-aware humor that gets guys to pay attention. Men’s skincare has needed this for a long time, and the formulas are serious enough to deliver.

Courtesy of Coola

Coola

Classic Face Sunscreen SPF 50

Carlsbad-based Coola was formulating organic SPF before “clean sunscreen” was a marketing category, and the Classic Face Sunscreen is the brand’s thesis: protection that disappears into skin and layers cleanly under makeup. Sheer and lightly hydrating, it makes sunscreen easy to reapply before an afternoon walk at Torrey Pines.

Saffron and Sage

Glow Finishing Oil

Squalane, argan, jojoba, and CoQ10: a short ingredient list that does a lot. The Glow Finishing Oil from Mission Hills wellness sanctuary Saffron and Sage is plant-based, scientifically grounded, and formulated to absorb rather than sit on the skin. The brand started as an integrative health practice where acupuncture, naturopathic care, and functional medicine share a roof, and the skincare line runs on the same philosophy.

Courtesy of Alastin

Alastin

Restorative Skin Complex with TriHex+

The Restorative Skin Complex is powered by TriHex+, a patented peptide blend developed by Carlsbad-based Alastin’s team of SkinMedica veterans. It promises to clear out damaged collagen and elastin while supporting new production, the kind of gradual improvement that makes a product hard to quit.

Courtesy of Dehiya Beauty

Dehiya Beauty

Alia Jouj Liquid Argan Beldi Cleanser

Beldi is a multi-functional cleansing tradition rooted in Moroccan hammam culture, dating back over 12 centuries. Alia Jouj is the brand’s flagship product, and San Diego–based founder Dr. Mia Chae Reddy built a brand around it. Alia Jouj uses 100 percent organic, cold-pressed argan oil and the same ancient saponification method to produce a honey-thick liquid cleanser that softens skin without stripping it.

Courtesy of N8iV Beauty

N8iV Beauty

Móyla Moon Polish

Acorn oil has been used by California’s Indigenous communities as plant medicine for generations. Ruth-Ann Thorn, an enrolled member of the Rincon Band of Luiseño Indians, built N8iV around it as the first Native American–owned skincare brand to reach the national mainstream. The Móyla Moon Polish, named for the Luiseño word for moon, is an exfoliant centered on acorn oil Thorn gathers herself each year from the La Jolla reservation. Find it at the Gaslamp Quarter store Thorn owns at the historic Yuma Building.

Courtesy of Colorescience

Colorescience

Sunforgettable Total Protection Brush-On Shield SPF 50

This product solved the reapplication problem. As a brush applicator, this mineral SPF goes over makeup without disturbing it, which is why it has been on derm-office retail shelves in Carlsbad and beyond for over two decades. The tinted version doubles as foundation.

Courtesy of Tubby Todd

Tubby Todd

All Over Ointment

This steroid-free, petroleum-free eczema treatment was built specifically for babies and toddlers (although grown-ups can use it, too). It’s centered on FDA-approved 1 percent colloidal oatmeal with a base of sunflower seed oil, beeswax, and jojoba. The “linoleic-acid-rich sunflower oil is helpful for atopic, eczema-prone skin that is often deficient in that fatty acid,” says Dr. Zhang. Gentle enough for newborns, safe for daily use, and tested by both pediatricians and dermatologists.

Korej

The Mandelic Night Serum

The Mandelic Night Serum pairs mandelic acid, an AHA derived from almonds and gentler than glycolic acid on sensitive skin, with lactic acid, niacinamide, and urea to brighten, smooth texture, and reduce breakouts overnight. Fragrance-free, vegan, cruelty-free. The brand name is the initials of the founder’s five daughters, pronounced like courage. Dr. Zhang also says she “really value[s] [the founder’s] mission to create pregnancy-safe skincare products that are both effective and wallet-friendly.”

Ingrid Yang

About Ingrid Yang

Ingrid Yang, M.D., J.D. is a hospital-based physician in San Diego, CA, certified yoga therapist, and longevity specialist. She loves *double hearts* San Diego and spends her days helping people fully engage in long, healthy lives through evidence-based lifestyle medicine. Her books include Adaptive Yoga, Zen Mindfulness, and Hatha Yoga Asanas. When she’s not leading international wellness retreats, she is chasing sunsets, handstanding in nature, or geeking out over mitochondria.

Studio S MAY 5, 2026

Artistry, Aesthetics, and Inclusive Luxury

KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results

Artistry, Aesthetics, and Inclusive Luxury

Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas. 

For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns. 

“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says. 

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality. 

She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.  

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.

Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Partner Content MARCH 26, 2026

Design Leaders & Innovative Interiors: AVRP Studios

A look at San Diego's top designers creating unique environments that combine creativity and function

Design Leaders & Innovative Interiors: AVRP Studios


AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.

703 16th Street, Suite 200, San Diego, California 92101  |  619-704-2700  |  avrpstudios.com

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