As a sworn farmers market advocate, I made a promise to myself when I moved to San Diego that I was going to figure out a way to visit a local market every day of the week. And I did just that.
From fresh seasonal produce, mouthwatering baked goods, and award-worthy cheeses to live entertainment and drinks served in coconuts, these farmers markets have something for every San Diegan. Here are 13 of the best, spanning from Coronado Island to Del Mar.
Small but undeniably charming, Welk Resort’s farmers market offers certified organic produce, specialized chocolate italian ice, guacamole, and sweet potato pies against a picture-perfect resort setting. The market also features family-friendly activities such as scavenger hunts and raffles. And, because of its size, vendors will often remember you the next time you visit.
When: 3–7 p.m.
Where: 8860 Lawrence Welk Drive, Escondido
Courtesy of Otay Ranch Town Center
Tuesday Farmers Markets
Coronado Farmers Market
One of the longest-running farmers markets in San Diego County, Coronado Farmers Market may be small, but don’t count them out just yet as your new Tuesday night routine. Each week, the market features fresh, locally sourced fare with views of San Diego Bay and the city skyline. Grab some berries, cheese, assorted roasted nuts, and flowers (for good measure), then pick a spot along the waterfront to enjoy the fruits of your labor.
When: 2:30–6 p.m.
Where: Coronado Ferry Landing, 1201 First Street at B Avenue, Coronado
Pacific Beach Tuesday Certified Farmers Market
Am I raving about this market because I just moved to Pacific Beach, and it’s only a street over, serving as my lifeline for food? Maybe. But let me tell you, nothing beats this market after a morning of swimming and a quick bike ride. Plus, this market offers three plant-based pop-ups, from the delicious and generous sushi rolls at Vegan Mirari to the flavorful vegan Mexican food with fishless fish tacos and tripe made from cauliflower and mushrooms. Acai bowls, hummus dip samples, Moroccan perfumes, bikinis, and fresh ocean air—what more could you ask for?
When: 2–6 p.m.
Where: 4500 Bayard Street from Garnet Avenue to Hornblend Street, Pacific Beach
Otay Ranch Farmers Market
A food lover’s paradise, this market is packed with an impressive selection of not only American food, but international fare, as well. With treats like chicken tikka masala, Thai coconut sundaes, and Jamaican jerk chicken, the options are so diverse that you could visit every week for months without eating the same thing twice.
When: 4–7 p.m.
Where: 2015 Birch Road and Eastlake Boulevard, Chula Vista
Courtesy of Ocean Beach Main Street Association
Wednesday Farmers Markets
Little Italy Farmers Market
“Mangia Bene. Eat well. Be well.” That’s the slogan of the Little Italy Wednesday Mercato, where you can discover artisan foods and local crafts in the beautiful Piazza della Famiglia. Sip a cappuccino as you enjoy cheese and jalapeño tamales, pasture-raised eggs, oysters, baked croissants, and much more, all from California’s finest farmers, every Wednesday (and Saturday).
When: 9 a.m.–1:30 p.m.
Where: 501 West Date Street from Kettner Boulevard to Front Street, Little Italy
Ocean Beach Certified Farmers Market
Not only was the OB Farmers Market my first as a San Diegan, but it’s remained one of my all-time favorites. It feels like a thrift store and a traditional farmers market had a prodigy love child. With local musicians handing out their mixtapes, true vintage race car jackets, and grilled cheese sandwiches the size of your face, this farmers market essentially doubles as a party on the beach.
Where: 4900 Newport Avenue from Cable Street to Bacon Street, Ocean Beach
Courtesy of Visit Oceanside
Thursday Farmers Markets
North Park Farmers Market
Rain or shine, the North Park market shows up every Thursday with guava empanadas and unique artwork from over 65 local vendors. Bring friends, family, or kids, or even take a solo trip—the North Park community is ready to welcome you with open arms. It’s like a grocery store, but with a really big heart. Bonus: Verbatim Books, one of San Diego’s favorite bookstores, is just down the street.
When: 3–6 p.m.
Where: 2900 North Park Way from 30th Street to Granada Avenue, North Park
Oceanside Certified Farmers Market
Ready for a double header? Oceanside offers a must-visit morning farmers market and a sunset market every Thursday. Fill your reusable bag with organic honey and fresh-cut bouquets, then return later for New York–style pizza, roasted tri-tip, eclectic shopping, and live entertainment, all while basking in the pinks and oranges of the sunset.
They won me over when I heard there’s a “sweet potato man.” In the heart of downtown La Mesa, this market is the area’s go-to local spot, featuring an “inverted” layout that connects vendors with shoppers and nearby restaurants. Just a short walk from the trolley, you’ll find a small hot food alley with hand-sized bao buns and unexpected entertainment like a magician and face-painting.
When: 3–7 p.m.
Where: La Mesa Boulevard from Palm Avenue and Allison Avenue, La Mesa
Courtesy City of Poway
Saturday Farmers Markets
Del Mar Certified Farmers Market
Established in 1986, the Del Mar Farmers Market is the second-oldest in the region. As a certified nonprofit, it features East African cuisine, pesticide-free produce, French vinaigrettes, and potted herbs, all while supporting local organizations. Its location along the Coastal Highway offers an unbeatable backdrop for an ideal day of shopping.
When: 12–4 p.m.
Where 1050 Camino Del Mar, Del Mar (at Civic Center)
Poway Farmers Market
History with flair. The Poway Farmers Market boasts a rustic, relaxed atmosphere where you’ll find waffle sandwiches, poultry, pet treats, crepes, Scottish dishes, and the finest local wines. If you’re looking to enjoy an iced cinnamon roll and take a train ride, this market has it all.
When: 8–11 a.m.
Where: 14134 Midland Road at Temple St Poway
Courtesy of Hillcrest Farmers Market
Sunday Farmers Markets
La Jolla Open Aire Market
With nearly 150 vendors specializing in garlic-sauced stuffed hashbrowns, embroidered collared shirts, beautiful bouquets, and just about everything else, this market makes for a Sunday morning worth writing a song about. Plus, all proceeds benefit La Jolla Elementary public school.
When: 9–1 p.m.
Where: 7300 Block of Girard Avenue at Genter Street, La Jolla
Hillcrest Farmers Market
Oh, the crimes I would commit to go here every Sunday… Hillcrest Farmers Market is San Diego’s largest and oldest, with over 175 vendors and more than 10,000 visitors each week. Stretching down the street, every stand offers an incredibly wide range of goodies, from goat milk soaps to mango coconut sundaes. And there’s almost always live local bands or performance art.
When: 8–2 p.m.
Where: 3960 Normal Street from Lincoln Avenue to University Avenue, Hillcrest
Courtesy of Visit Oceanside
Tips for Navigating a Farmers Market
Make a wish-list
I know, there’s nothing more stressful than planning out your groceries for the week. That’s where a wish list comes in. Think of products you’d ideally love to buy but aren’t locked into—it’s a farmers market, after all. They might not have exactly what you’re looking for, but isn’t that when the best surprises magically fall into your hands? Regardless, it’s good to have a rough idea of what you want.
Do a walk-through first
Those apples and cranberries aren’t running away—it’s okay. I always recommend doing a full walk-through of the market first. Get a sense of the vendors and see which items on your list are actually available. If you’re heading to the market during peak season, expect it to be busy. Don’t jump the gun—take a deep breath and enjoy the experience.
Know what’s in season
Believe it or not, peaches aren’t in season in October… but that’s okay, because you’re after the best locally produced food in San Diego. Knowing what’s in season helps you plan meals and navigate the market like a season-ed regular.
Ask questions
I’m betting you’re not a farmer (though, if you are, skip this section). If not, it’s completely acceptable that you may not know what that speckled vegetable is or be aware of which obscure fruits are in season. Luckily, one of the best parts about farmers markets is that you can usually try most products before you commit and chat with the vendors to learn more about what they’re selling. Consider spending time at their booth building a connection with them. Who knows? You might make a friend or get a great recipe recommendation.
BYO(R)B: Bring your own reusable bag
Most farmers markets don’t offer plastic shopping bags. (I learned this the hard way, but it’s for the best!) Bring your own bags, crates, baskets—whatever reusable carry-on you prefer. I’ve even seen shoppers drag around mini coolers for their refrigerated products. Anything goes!
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
