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Spend your three-day weekend sampling craft beer in Santee, attending a concert in the park in Coronado, or sinking your teeth into a strawberry celebration in Vista
Happy Memorial Day weekend! With an extra day to rest, there’s no excuse not to make the most of all the fun things to do in San Diego, from a Pulitzer-winning Hamlet retelling to a festival celebrating native plants and the critters that help them thrive. Here are 13 of the best upcoming events in the city.
Food and Drink | Concerts and Theater | Festivals and Art | More Things to Do

Cuban cuisine crafters Havana 1920 are launching a new dinner series, pairing their eats with a variety of cocktails that feature Diplomático Rum. This Thursday at 7 p.m., guests will enjoy an off-menu, three-course meal with mixed drinks designed for each dish. GBOD beverage director Ryan Andrews and Diplomático Rum brand ambassador Evan Charest will guide diners through their tasting experience with flavor facts and insights about each rum. The dinner costs $65 per person, including a $25 reservation deposit to secure your spot.
548 Fifth Avenue, Gaslamp
Curious if you could hold your own behind the bar? Test out your mixology skills with a special cocktail-making class led by bartender Hayley Wilcox this Thursday at Cutwater Tasting Room & Kitchen. Wilcox will teach attendees how to make a fresh and flavorful mezcal paloma and give them the chance to add a special twist to the drink with items from the garnish bar. Guests will also get to sample Mezcal Joven and take home a Cutwater cantarito mug. Spots for this class, which begins at 6 p.m., can be reserved for $35.
9750 Distribution Avenue, Miramar
The community of Vista—once the strawberry epicenter of California—hosts its annual ode to the scrumptious red berry with a free fruit festival this Sunday from 8 a.m. to 6 p.m. Attendees can enjoy a craft beer garden, contests, a community short film festival, and a smorgasbord of fresh strawberries plucked from local fields. The festival also includes a 5K and kids’ run (one mile or a quarter-mile) the morning of the festival; all runners aged 21 and up will receive one free beer at the festival.
170 Eucalyptus Avenue, Vista

As the San Diego International Fringe Festival enters its second week, see some of the event’s most innovative productions, such as No Regrets. Held at the Les Girls Theater in Point Loma, the show marries live jazz and burlesque to tell the true story of strippers standing up to corrupt local cops. The Best Man Show at the Marie Hitchcock Puppet Theatre will make you squirm with secondhand embarrassment as a drunken best man speech turns into a full breakdown. Admission to each show is $13, plus the required $7 Fringe Tag.
3790 Riley Street, Midway | 2130 Pan American Plaza, Balboa Park
Fresh off the April 2024 release of her album Don’t Forget Me, folktronica artist Maggie Rogers—whose music moved Pharrell in a viral video taken when he visited her NYU classroom in 2016—will perform at Gallagher Square at Petco Park this Thursday night at 7 p.m. Before Rogers takes the stage, catch a supporting set from dream pop artist The Japanese House. Tickets range from $40 to $65.
840 K Street, Downtown
The winner of the 2022 Pulitzer Prize for Drama, playwright James Ijames’ Hamlet retelling follows Juicy, a queer Black college student tasked by the ghost of his father to pursue vengeance on his killer. Watch him decide whether to heed the call in this tender dramedy. The Old Globe will host 34 performances of Fat Ham during its month-long run on the Donald and Darlene Shiley Stage. Tickets for this weekend’s pair of shows start at $42.
1363 Old Globe Way, Balboa Park
The City of Coronado’s free annual concert series returns this Sunday with the first of 16 shows at Spreckels Park. The tunes kick off with a performance from the Coronado Concert Band at 4:30 p.m., followed by Laurie Beebe Lewis & The Electric Underground at 6:30 p.m. Lewis, formerly of The Buckinghams and The Mamas & The Papas, will perform a repertoire of ’60s rock n’ roll hits from the biggest artists of the psychedelic era.
601 Orange Avenue, Coronado

While venturing Balboa Park’s many cultural offerings, locals and visitors can check out a new exhibition from Encinitas-based artist Denise Cerro at Gallery 21, located within the Spanish Village Art Center. Cerro’s mixed-media works depict abstract yet familiar objects and spaces awash in hues of orange, green, and blue. The gallery will hold an opening reception for Colors of Home from 12 to 4 p.m. this Sunday.
1770 Village Place, Balboa Park
Held in the heart of San Diego’s Black Arts and Culture District, the 32nd annual Kuumba Fest centers Black arts, culture, and dance. The three-day programming includes an African marketplace, reggae musicians, DJs, panels, keynote speakers, and many choreographed dance performances.
6727 Imperial Avenue, Encanto
On display at the Oceanside Museum of Art through October 6, Undocumented Times / Queer Yearnings is a collection of poems and paintings depicting Mexican-American artist Alexa Vazquez’s coming-of-age story as an undocumented queer and trans woman immigrant. On Saturday, June 8, see Undocumented Times and the upcoming More Disruption exhibition at a dual opening reception that is free for museum members and $15 for visitors.
704 Pier View Way, Oceanside
From 9 a.m. to 2 p.m. this Saturday, amateur botanists and green-thumb gardeners can help nurture nature at The Little Barn at Native West Nursery. Shop and take home more than 100 native plant species and enjoy live music, local craft vendors, educational booths, kids’ activities, and food from The Go Go food truck. Attendees can also buy herbal products, flower bouquets, candles, and glass art and learn about conservation, pollinators, plant species, and local environmental programs. RSVP for this free event here.
1849 Leon Avenue, Tijuana River Valley

Out of the billions of people to ever walk the Earth’s surface, less than a thousand have ever ventured through the Earth’s atmosphere into outer space. Astronaut Terry Virts is part of this esteemed club. As part of the La Jolla Music Society’s Speaker Series, Virts will reflect on his time as commander of the International Space Station and journey from flying F-16s to guiding the Space Shuttle Endeavour. He’ll share photos and videos shot on his zero-gravity expedition, giving the audience a glance at what life is truly like among the cosmos. Tickets for Thursday’s speaker event at The Baker-Baum Concert Hall, beginning at 7 p.m., range from $23 to $48.
7600 Fay Avenue, La Jolla
PARTNER CONTENT
TThe Santee Chamber hosts a day of free, family-friendly fun at the 14th annual Santee Street Fair. In addition to exploring live music, art exhibitions, carnival rides, and more than 300 craft vendor and food booths, San Diegans can enjoy a pancake breakfast served up by local Boy Scouts and taste the best of local breweries at the craft beer garden. Ticket options for the beer garden include five six-ounce beer samples for $15 or 10 samples for $20. VIP beer and lunch tickets cost $25 and come with 10 tasters and a bacon-wrapped hot dog courtesy of Doggos Gus.
198 Riverview Parkway, Santee
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
San Diego’s biggest food and drink festival is back for a week-long celebration of SoCal’s best restaurants, chefs, and wineries from Sept. 30–Oct. 4
Maybe it was when Breaking Bad stars Bryan Cranston and Aaron Paul drank mezcal with chefs from San Diego and Food Network on the cliffs over Blacks Beach. Or the dinner outside under lights with Alex Morgan, celebrating some of the country’s most badass women chefs. Or the celebrity pickleball tournament hosted by NFL Hall of Famer Drew Brees, where the star of It’s Always Sunny in Philadelphia made thwacking sounds with locals. Or when Iron Chef winner Beau MacMillan commandeered (some say “stole”) a golf cart and delivered drinks and ice to chefs.
Whatever it is, Del Mar Wine & Food seems to have become the food and wine festival for people who don’t usually like food and wine festivals. The most San Diego thing.

Two years ago, Thrillist named it one of the best food festivals in the country. Last year, 10,000 people came out to experience it, including Guy Fieri. Afterward, the founders spent a couple days trying to put their finger on why it felt so special. They had to name it, lean into whatever that was.
“It all came back to play,” says one of those founders, SDM co-owner Troy Johnson, a longtime San Diego food writer and Food Network judge. “Making world-class bread is serious, but breaking bread shouldn’t be. We gather all these incredibly talented people who take their craft very, very seriously—work their butts off all year to make some of the best food and drink in the country—and then we all just kinda play in the grass. We believe it’s possible to create something of incredible value and make the experience of that thing a laidback, easygoing, unpretentious experience. That’s what this is, and who we are in San Diego. The whole reason we did this was to shine a national spotlight on the people who make our food and drink culture hum.”

The festival dropped its 2026 lineup today.
Headlining the fest are Food Network chefs Jet Tila, Maneet Chauhan, and Aarti Sequeira; Top Chef winner and Michelin-starred Buddha Lo; Iron Chef alum Beau MacMillan; MasterChef winner Kelsey Murphy; MasterChef Latinos winner Michelle Mathelin, chef and Guy’s Grocery Games judge Catherine McCord, chef and former Masterchef Mexico judge Benito Molina, Top Chef alum Jackson Kalb, Michelin-starred chef Drew Deckman, Michelin-starred chef Javier Plascencia, James Beard award-winning chef Brady Ishiwata Williams, and James Beard-nominated chef Mawa McQueen.
The party kicks off on Wednesday, September 30 at Monarch Ocean Pub with Signature San Diego, a walk-around tasting of the city’s greatest bites, from Baja seafood to bold Mexican flavors. From there, the energy carries into a celebrity pickleball tournament hosted by Drew Brees at Barnes Tennis Center on October 2, pairing friendly competition with an all-inclusive tasting experience in support of Feeding San Diego.
The main event is the two-day Grand Tasting at Surf Sports Park on Oct. 3 and 4. The city’s top chefs, food people from TV lands, and local tastemakers gather on the weirdly perfect grass to serve up everything from juicy Wagyu burgers and beef tallow fries to yellowtail tuna tostadas and veggies dressed up in their Sunday best. Wine and cocktail pairings are designed to round out the whole experience, including activations from Aperol Spritz, Hendrick’s Gin, Tequila Ocho, Mezcal Vago, Rioja wines, and Temecula producers.

A VIP lounge offers exclusive access to curated small plates from Michelin-level chefs and pour from some of SoCal and Napa’s finest wineries and drink makers. The Official After Party at Guesthouse La Valle on October 3, a spirited walk-around tasting just steps from the Grand Tasting, where cocktails take center stage through imaginative bites inspired by the smoky, citrus-forward, and bittersweet flavors of classic drinks.
Zones return with activations including the Big Queer Food Fest celebrating queer chefs and queer-owned businesses; the Wellness Zone led by Novo Dia offering a built-in reset with non-alcoholic mocktails, movement-driven activations, and wellness-forward moments. Coastal lifestyle and locally made brands are also integrated throughout the festival.
“We are excited for the fourth edition of the Del Mar Wine & Food Festival this fall, which has quickly become one of the largest food and wine experiences on the West Coast,” says co-founder Chris Finn. “As the festival continues to grow, we are constantly looking to add events, experiences, and partners that will resonate with our San Diego community, and embody the Southern California way of life.”
Returning as the festival’s partner is local nonprofit Feeding San Diego. To date, Del Mar Wine & Food has raised $100,000 to support their ongoing fight against hunger across the region.
Stay tuned for additional events hosted by festival partners including Rob Machado, San Diego Wave, San Diego FC, Town & Country, and San Diego Mojo.

The 2026 Del Mar Wine & Food Festival will take place September 30–October 4 throughout San Diego County.
The week culminates with the Grand Tasting at Surf Sports Park (formerly the Del Mar Polo Fields) at 14989 Via De La Valle, Del Mar.
A wide variety of exclusive dinners, drink tastings, and other lifestyle events will be announced soon and available for purchase individually on Del Mar Wine & Food Festival’s website. These festivities include chef-curated dining experiences across San Diego’s hottest restaurants, a celebrity pickleball tournament, wine tastings, and more.
The Grand Tasting takes place this year on Saturday, October 3 and Sunday, October 4.
General admission for the single-day Grand Tasting starts at $185. An Early Access option is also available at $235, which includes an extra four hours before general admission to meet, mingle, and feast. For a two-day pass, General Admission starts at $275, while Early Access is $375.
VIP tickets begin at $425 for a single day, offering access to pre-festival experiences, exclusive food vendors, a dedicated VIP area, and more. For the full weekend in VIP, passes are priced at $765.
Buy tickets today at DelMar.Wine.
Unfortunately, only service animals are allowed at the venue. All attendees must be 21 years or older.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
We asked, you voted, and food critic Troy Johnson chose his favorites—these are the top food and drink people and places in the city
Some keep lists of favorite books, of quotes, of enemies whose time shall come. At SDM we keep vast, nuanced, hotly debated lists of the best food and drink in the city. Menus are our smut novels. From Michelin stars to mom and pops, our list constantly evolves over hundreds of new bites tried every year. Here’s the 2026 list from food critic Troy Johnson and 129,000-plus votes from our readers, who really, really know their food.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
Một Bánh Mì melds Vietnamese and Mexican traditions in a new pop-up concept featuring its take on a local favorite
Is there any food more quintessentially San Diegan than the California burrito? That was a rhetorical question since the French fry-stuffed, flour tortilla-wrapped torpedo of carne asada bliss came into being in the 80s (either invented by Lolita’s or Santana’s, depending on who you ask). But now, Vietnamese-Mexican pop-up Một Bánh Mì may be giving the longtime champ a run for its money.
Một Bánh Mì’s original California banh mi takes cues from both cultures, using traditional Vietnamese baguettes from Paris Bakery filled with carne asada and garnished with cilantro-jalapeno crema, Vietnamese mayonnaise, pickled vegetables, cilantro, cucumber, jalapenos, and of course, French fries.
“It’s so San Diego—it’s so us,” says Desmond Bui, pop-up founder and owner with partner Marisol Santiago. “It really encapsulates the Vietnamese-American and Mexican-American journey and identity here.”
Both grew up in San Diego. Bui is Vietnamese. Santiago is Mexican-American. The sandwich makes utter personal sense.
Neither of them cooked professionally before launching Một Bánh Mì earlier this year, when they popped up for the first time at Convoy Rising for Lunar New Year. But after seeing the rise of the local Vietnamese coffee scene with shops like Saigon Coffee, Chance’s Coffee, and Em Coffee House, Bui knew there was an opportunity for a new generation to put a fresh spin on Vietnamese food in San Diego.
While there are plenty of places to grab a banh mi around town (K Sandwiches, Ba Le French Sandwich Shop, Lee’s Sandwiches, and so on), we’ve yet to hear of a California banh mi. Firsts are being firsted.
“Banh mi is regarded by top chefs as the best sandwich in the world,” says Bui. (Side note: I concur.) And after discovering overlap between Mexican and Vietnamese cuisines through common ingredients like cilantro, lime, jalapeno, white onion, and pickled vegetables, they began planning a menu.

Một Bánh Mì also serves Bánh Mì Đặc Biệt (Vietnamese cold cuts), Bánh Mì Thịt Nướng (grilled lemongrass pork banh mi), and Bánh Mì carnitas de hongos (mushroom pâté banh mi), along with some specials like Thịt Nướng tacos (grilled lemongrass pork) and hopefully soon, al pastor trompo banh mi (marinated pork shaved off a spit) and charcoal-grilled adobada.
Other banh mi shops Americanize names for English-speaking audiences—for example, listing “grilled chicken sandwich” instead of Bánh Mì Gà Nướng. Not Một Bánh Mì. If you’re not sure how to pronounce something, Bui says they’re happy to help. It’s an educational opportunity, he explains, as well as a chance for them to be “unapologetically Vietnamese and Mexican.”
Part of the immersive experience is playing Vietnamese tunes from the ‘60s and ‘70s.
“When you think of universal languages, what are ways when you travel or meet a different group of people that you can still find common ground and connect and feel like we’re a lot more alike than we are different?” Bui asks. “Food and music.”
The musical element is part of Một Bánh Mì’s greater vision. They’d like to evolve into a lifestyle brand and media company, with merch, jars of pickled vegetables, you name it. Eventually, they’d like to open a brick-and-mortar somewhere in Mid-City. In the meantime, they’ll continue to pop up at places like Mixed Grounds and Chance’s Coffee, or wherever they can. (Bui called Provecho Coffee their “dream collab,” hint hint.)
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Peruse the EXPO Design Market, savor the Sabor Del Barrio, and see a plethora of sets at North Park Music Fest
There’s a creative inertia that resides in San Diego, producing a near-constant stream of cool events. Fortunately, this weekend is no different. Those with an artistic inkling can search for inspiration at MCASD’s EXPO Design Market or admire the mixture of live performance and neighborhood charm during the North Park Music Fest. Foodies can dine (with wine) at Stake Chophouse & Bar during its ZD Wines Dinner or explore Barrio Logan’s standout eats at the Sabor Del Barrio. Plus, Pride Month is already in full swing in SD with the return of DISCO RIOT’s Queer Mvmnt Fest and the two-day Out & Abt Music Festival.
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Stake Chophouse & Bar is collaborating with Napa Valley’s ZD Wines—a family-run winemaking institution that’s been around since 1969—on an intimate four-course dinner this Thursday at 6:30 p.m. Throughout the meal, each dish will be paired with a curated pour from ZD Wines, with patrons set to receive a chardonnay, pinot noir, and pair of cabernet sauvignons. Dinner guests will also be treated to insight on the night’s wine pairings from ZD Wines’ senior winemaker Chris Pisani. Reservations are $210 pre-paid through OpenTable.
1309 Orange Avenue, Coronado
Take advantage of all the dynamic attractions that the Barrio Logan Cultural District has to offer—and eat very well while you’re at it—during the third annual Sabor Del Barrio. This Sunday from noon to 4 p.m. attendees can devour their way through 35 neighborhood staples and traverse the tasting stops on foot, by bike, via a free trolley shuttle, or a combination of the three. Tickets are $40 online ($55 day of) and come with complimentary admission to Quint Gallery, the Athenaeum Art Center, and the Chicano Park Museum & Cultural Center, plus a free tour of Tao of Clay.
Barrio Logan
Survey the depth of oral storytelling during the free annual Sam Hinton Folk Heritage Festival this Saturday from 10 a.m. to 4 p.m. at Old Poway Park. Named for harmonica virtuoso, marine biologist, and longtime San Diegan Sam Hinton, this event highlights folk artists who specialize in time-honored traditions. Throughout the day, attendees can see performances by musicians with roots in Americana, Cajun, and Appalachian rhythms on the main stage, dance in the Templars Hall, and hear historical tales from the Storytellers of San Diego in the Porter House.
14134 Midland Road, Poway
Psychedelic rockers Frankie and the Witch Fingers will headline an eclectic lineup at the North Park Music Fest. This Saturday, enjoy sets from noon to 1:45 a.m. from over thirty performers—including DJs, bands, and local acts—across a dozen North Park venues. Ticket options include general admission ($25 online, $35 day of) and VIP passes ($65) which come with lounge access at Granada House, line-skipping privileges and more; festival proceeds will go towards the North Park Business & Neighborhood Foundation. Plus, performances at Pure Pawsh, Visual Art + Supply, Overland, and Playground Art + Coffee will be open to the public.
North Park
The calendar has just flipped to Pride Month, and Out & Abt is celebrating in style. The two-day Out & Abt Music Festival begins Saturday from 3-10 p.m. at The Soap Factory with drag shows, circus acts, a manic pixie dream market, two stages of live music, and last but not least, a mechanical bull. The festivities will continue with an after party from 10 p.m. to 2 a.m. at Gossip Grill and conclude with an afternoon pool party at Hard Rock Hotel San Diego on Sunday from 1-7 p.m. Ticket options include weekend general admission passes ($70), and entry to the music festival ($30), after party ($17) and pool party ($27).
Citywide

Fresh off its Drama Desk Award-winning run in the Big Apple this past winter, The Monsters will have its first West Coast production beginning Tuesday in the Mandall Weiss Forum at La Jolla Playhouse. Written by and co-starring Ngozi Anyanwu, The Monsters finds its reconciliatory narrative in a young woman yearning to repair her relationship with her estranged older brother in the brutal and unforgiving world of mixed martial arts. The Monsters will have preview performances this Tuesday through Thursday at 7:30 p.m., Saturday at 2 & 8 p.m. and Sunday at 1 & 7 p.m., with tickets ranging from $30-$74.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
June Gloom isn’t stopping San Diegans from making the most out of the month. There’s something for every music lover, from swaying to smooth jazz at The Rady Shell to rocking out at Slightly Stoopid’s Field of Dreamz Festival. Art enthusiasts can visit the Mingei for an exhibit showcasing Native American and Pacific Rim heritage, […]
June Gloom isn’t stopping San Diegans from making the most out of the month. There’s something for every music lover, from swaying to smooth jazz at The Rady Shell to rocking out at Slightly Stoopid’s Field of Dreamz Festival. Art enthusiasts can visit the Mingei for an exhibit showcasing Native American and Pacific Rim heritage, while foodies can try the latest fried fad at the San Diego County Fair. Whatever your interests, it’s time to text the group chat and make some plans. Here are all the best things to do in San Diego this month:
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
World-class jazz musicians are returning to The Rady Shell for the San Diego Smooth Jazz Festival.
“If you build it, they will come,” and so they shall to Slightly Stoopid’s inaugural Field of Dreamz Festival. The OB-native rock band will share the lineup with Stephen Marley, Sublime, Pepper, and more at Petco Park.
Khalid is headlining his first tour since 2019—this time for the R&B and pop showstopper After the Sun Goes Down—and he’s ready to dance through Cal Coast Credit Union Open Air Theatre.

With a beat that can’t be stopped, New Village Arts will revive the joyful musical Hairspray, a fusion of teen pop stardom and racial integration in Civil Rights–era Baltimore.
Cat Gunn poignantly examines the impact of forced separation from ancestral lineage through If Only by the Light of a New Moon, their solo museum debut at ICA Central.
See lasting visions of cultural heritage via Clearly Indigenous: Native Visions Reimagined in Glass, a traveling showcase for Native American and Pacific Rim glassmakers at Mingei International Museum.

Proceed to Pride Month with the Out & Abt Festival, featuring a carnival-themed playground at The Soap Factory, an afterparty hosted by Gossip Grill, and the next day, a sapphic poolside bash at the Hard Rock Hotel.
Imagine and experience your favorite fairytale ending during the San Diego County Fair, which returns this summer with a new theme: Once Upon a Fair.
The return of the Switchfoot Bro-Am means two things: an elegant seaside fundraiser in North County and a free bash at Moonlight Beach full of sun, surf competitions, and live music.
For the first time, NASCAR will start its engines in San Diego. Naval Base Coronado will host this one-of-a-kind racing spectacle to commemorate the U.S. Navy’s semiquincentennial.
Itadakimasu! In other words: Let’s eat! Sample, then rank, the best Pan-Asian dishes from local eateries at Julep Venue during SD Mag’s 21+ Omakase Open, done to support the Convoy District.
If you ever needed a reason to eat ice cream and gelato, here’s a charitable one. Raise money—one waffle cone at a time—for Feeding San Diego during this year’s Scoop San Diego festival.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.