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Arts & Culture MAY 27, 2025

16 Things to Do in San Diego This Weekend: May 29–June 1

Cheer on the Padres, see Neil Diamond's life story in A Beautiful Noise, and enjoy a musical beach bash at Fiesta Del Sol

16 Things to Do in San Diego This Weekend: May 29–June 1
Courtesy of Rock ‘n’ Roll San Diego

Shake off the post-holiday weekend blues with arty San Diego events like Seth Parker Woods’ multimedia concert Difficult Grace and Michael Roque Collins’ striking Corpus Sanctum exhibition. Or party like you have another Monday off with SDCVA’s annual wine festival on Sunday, where over 20 local wineries will offer pours. And the Friar Faithful can help the Padres end the month strong with a three-game set against the Pittsburgh Pirates. 

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Fun things to do in San Diego this weekend May 27 - June 1, 2025 featuring the San Diego County Vintners Association Wine Festival at Bernardo Winery  
Courtesy of Bernardo Winery

Food & Drink Events in San Diego This Weekend

San Diego County Vintners Association Wine Festival at Bernardo Winery  

June 1

Sip in the sunshine to cap off San Diego Wine Week at the San Diego County Vintners Association’s annual salute to local wine. From 1 to 4 p.m. this Sunday at Bernardo Winery, attendees can enjoy individual charcuterie plates, unlimited wines from more than 20 local wineries, a silent auction, and live music. General admission is $95 while designated driver (admission and charcuterie only) tickets are $34. Funds from the festival will support the SDCVA’s education programs and promotion for the local wine region. 

13330 Paseo Del Verano Norte, Rancho Bernardo 

Le Salon De Musiques: A Dazzling Season Finale

June 1

Le Salon De Musiques will conclude its 2024–25 season at the La Jolla Woman’s Club with an orchestral performance featuring the works of Beethoven, Schumann, and Austro-Hungarian composer Karl Goldmark this Sunday at 4 p.m. The chamber music collective’s season finale will begin with a historical perspective on the evening’s selections from musicologist Malachai Bandy. And, as always, the performance will be followed by a Q&A with the artists and a high tea buffet with Champagne. Tickets are $120 and can be purchased here.

7791 Draper Avenue, La Jolla

Fun things to do in San Diego this weekend May 27 - June 1, 2025 featuring the Seth Parker Woods performing on a cello during Difficult Grace event
Courtesy of Cedille Records
Seth Parker Woods performing during Difficult Grace

Concerts & Festivals in San Diego This Weekend

Helena Holleran at The Wu Tsai QRT.yrd

May 30

Begin your weekend on a high note with Helena Holleran on Friday at 4:30 p.m. in The Wu Tsai QRT.yrd. This free outdoor performance will spotlight a local rising star and her seven-piece band. Holleran’s most recent project Rococo Palace has an intimate lounge music feel with a blend of soul, R&B, reggae, and more. RSVP for the concert here; seating is first come, first served.

7600 Fay Avenue, La Jolla

James Arthur at Cal Coast Credit Union Open Air Theatre 

May 30

Since winning the ninth season of The X Factor in 2012, James Arthur has built a career on earnest love songs like “Say You Won’t Let Go.” His newest album Pisces is accompanied by a 44-minute film that expands upon its dreams and themes. Tickets start at $36 for his concert Friday at 7:30 p.m. at Cal Coast Credit Union Open Air Theatre.

5500 Campanile Drive, Rolando

Valley Center Western Days Festival & Parade 

May 30–June 1

Valley Center rings in its 75th anniversary with a series of celebratory events, including its annual western-themed festival and parade. The festivities on Friday and Saturday at Valley Center Community Hall will include a car show, line dancing lessons, a wild west show, live music, a 5K fun run, carnival rides, and a chili cook-off. Then, on Sunday, you can stop by the inaugural tamale festival, complete with banda music, a beer garden, a tamale contest, and more from 11 a.m. to 5 p.m. Admission is free for all three festival days and the parade.

28246 Lilac Road, Valley Center

Difficult Grace at Jacobs Music Center

May 31 

Through a series of orchestrated pieces—created alongside collaborators like the prolific Blood Orange—as well as spoken word, film, projected art, and dance from choreographer Roderick George, Seth Parker Woods’ Difficult Grace embraces Black artistry and identity with a powerful multimedia show. Tickets are $35 for this concert, happening Saturday at 7:30 p.m. at Jacobs Music Center.

1245 Seventh Avenue, Downtown

Fiesta Del Sol 

May 31–June 1

Join the seaside party at Fiesta Del Sol, a free two-day festival at Fletcher Cove Park, returning to the shores of Solana Beach for the 44th time. This Saturday from 9 a.m. to 10 p.m. and Sunday from 9 a.m. to 8 p.m., there will be a plethora of arts, crafts, and food vendors; a kids’ zone; the annual firefighter-led pancake breakfast (Sunday); and an all-day live music lineup featuring over a dozen local acts. There are also multiple VIP options, including reserved Seaside Pavilion access ($75 daily) and VIP admission ($150 daily), which comes with a complimentary gift bag, snacks, an elevated view, and more. 

111 South Sierra Avenue, Solana Beach

Fun things to do in San Diego this weekend May 27 - June 1, 2025 featuring A Beautiful Noise broadway musical at the Civic Theatre

Theater & Art Exhibits in San Diego This Weekend

A Beautiful Noise at the Civic Theatre

May 27–June 1

Before “Sweet Caroline” became ubiquitous with eighth-inning serenades at Fenway Park, Neil Diamond was just an aspiring singer from Brooklyn. In the jukebox musical A Beautiful Noise, audiences will journey through Diamond’s humble beginnings and ascent into superstardom with a soundtrack boasting his greatest hits, like “Forever in Blue Jeans” and “Cracklin’ Rosie.” Tickets start at $44 for A Beautiful Noise, with eight performances this week at the Civic Theatre.   

1100 Third Avenue, Gaslamp

Unified Harmonies at the Conrad Prebys Performing Arts Center 

May 28–29

The dancers of the Rosin Box Project and the musicians of classical music collective Art of Elan will combine their talents for two performances of Unified Harmonies, taking place Wednesday and Thursday at 7:30 p.m. at the Conrad Prebys Performing Arts Center. Unified Harmonies will feature new choreographed works, an original composition, and a live string quartet. Tickets range from $48 to $83 for both performances.

7600 Fay Avenue, La Jolla 

Extended School Partnership Showcase: Charter School of San Diego at MCASD

May 30–June 16

See projects by youth artists from the Charter School of San Diego for just over two weeks in the Museum of Contemporary Art San Diego’s Axline Court. As part of the museum’s Extended School Partnership Showcase, students created personal pieces about their experiences living in the San Diego-Tijuana region. The museum will also continue to showcase heritage projects from Barona Charter School’s 8th grade culture class in Axline Court through June 30. 

700 Prospect Street, La Jolla

White Guy on The Bus at OnStage Playhouse

May 30–June 22

In White Guy on The Bus, making its San Diego premiere with a three-week run at the OnStage Playhouse, a well-off white businessman and single Black mom share weekly trips on the same bus route. The production slowly unfolds into a candid examination of race in America. Tickets are $15 for those under the age of 30 and $25 for all other adults. 

291 Third Avenue, Chula Vista

Michael Roque Collins: Corpus Sanctum at LOS/NR

May 31–July 26

The newest exhibition at La Jolla gallery level of service not required, opening this Saturday, will hone in on a prolific decade for artist Michael Roque Collins. From 1990 to 2000, Collins’ artistic viewpoint transformed dramatically from photorealistic watercolor paintings to expressive visions of a dismal and perilous world. Corpus Sanctum will have an opening reception Saturday from 4 to 6 p.m. at the gallery and remain on display for free through July 26.

7910 Ivanhoe Avenue, La Jolla

L’elisir d’amore: In Concert at the Villa Montezuma Museum

June 1 & 2 

A little liquid courage—via a “magic” alcoholic potion—goes a long way in Gaetano Donizetti’s operatic melodrama L’elisir d’amore (The Elixir of Love). In this Italian classic set in Basque Country, a peasant looks to win over his true love despite their vast difference in class. Soloists Alexis Alfaro, Tiffany Brannan, Igor Vieira, Bryan Dahl, and Rebekah Brannan will star in this opera concert at the Villa Montezuma Museum. Tickets are $30, with performances Sunday at 3 p.m. and Monday at 7 p.m.

1925 K Street, Sherman Heights

Fun things to do in San Diego this weekend May 27 - June 1, 2025 featuring a Trevor Wallace comedy show at Balboa Theatre
Courtesy of Trevor Wallace

More Fun Things to Do in San Diego This Weekend

Trevor Wallace at Balboa Theatre

May 29

Even if you don’t know his name, you’re likely familiar with Trevor Wallace. His social media skits have gone viral time and time again—typically when he’s lampooning frat culture or imitating the type of guy who’s way too obsessed with White Claws—on Vine (RIP) and TikTok. Now, Wallace has honed his stills in the art of stand-up, with his new tour The Alpha Beta Male coming to the Balboa Theatre Friday at 7:30 p.m. Tickets range from $50 to $72 for this comedy show

868 Fourth Avenue, Gaslamp

San Diego Padres vs. Pittsburgh Pirates

May 30–June 1 

After trudging through a six-game losing streak, the Padres ended their recent road trip with an important series win against the Atlanta Braves. Now with a (seemingly) easy homestand on deck, they’ll look to defeat the Marlins and the Pirates and regain their spark heading into June. Tickets start at $39 for this weekend’s series at Petco Park.

100 Park Boulevard, Downtown

Rock ’n‘ Roll San Diego

May 31 & June 1 

The Rock ’n‘ Roll San Diego run is the ultimate scenic route workout with an electric pace. The weekend of racing starts Saturday with a classic 5K run through Balboa Park, followed by Sunday’s half-marathon and marathon, with bands and DJs performing along the course. Other activities include a health and fitness expo on Friday and Saturday at the San Diego Convention Center and a post-race music festival on Sunday at Waterfront Park, right by the finish line. Registration is $99 for the 5K, $190 for the half-marathon, and $200 for the marathon. 

Sixth Avenue & Quince Street, Balboa Park

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

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Arts & Culture JULY 15, 2026

The North County Band You Should Be Listening to Right Now

We the Commas are mixing surf, soul, alternative rock, and sibling chemistry into one unmistakable sound

Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.

Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.

Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.

“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)

Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.

“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”

Courtesy of We the Commas

People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.

“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.

Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.

“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”

As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.

“Music has always been a glue,” Jordon says.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Music JULY 8, 2026

The Old Globe Wants You to Perform on Its Stage

Local musicians can audition for a chance to play before performances of Begin Again and at a free community showcase this summer

The Old Globe Wants You to Perform on Its Stage
Courtesy of The Old Globe

If you’ve ever wondered what it would feel like to perform on one of San Diego’s most iconic stages, here’s your shot. The Old Globe is looking for local singers, songwriters, and musicians to take the spotlight before performances of its upcoming musical Begin Again—and the gig comes with a chance to perform on the theater’s main stage and at a new community music event, Begin Again: San Diego Sessions.

Inspired by the opening scene of Begin Again, which makes its pre-Broadway premiere at The Old Globe this fall, the open mic–style performances celebrate local talent while giving audiences a taste of San Diego’s music scene before the curtain rises.

Solo artists and duets ages 18 and older can submit video entries here through Friday, July 10. Selected performers will be notified by July 14.

The public is also invited to Begin Again: San Diego Sessions, a free event on Monday, July 20, at 7 p.m. in the Globe’s Copley Plaza. Attendees can catch performances from top contest participants while enjoying discounted drinks from the theater’s pub.

Begin Again is a story about hope and someone finding their light,” says Adena Varner, Director of Arts Engagement at The Old Globe. “The opening moment, which is what we’re excited about with this contest, is about an artist who’s unknown taking a chance at an open mic night—and then their life changes.”

“What I love about San Diego is it’s a space where hopes and dreams seem to actually be able to come true, and people get to find themselves, find their light and their voice, so I think the spirit of the show really resonates with who we are as San Diegans,” she says.

For director Lorin Latarro, the pre-show performances are a chance to weave San Diego into the production. While the musical has been developed in New York with New York–based musicians and actors, these performances create a direct connection between the show and the city’s local music community.

“One of the things Lorin is passionate about is wanting these performances to feel like San Diego, so we want them to be diverse,” Varner says. “We want these moments to look like us and all that that means… We have submissions from artists based in Tijuana, North County, and East County, so it’s geographically diverse, ethnically diverse, and we’re looking at age diversity as well.”

The Old Globe has hosted community engagement opportunities tied to past productions—including an art contest and walk-on performances—but nothing quite like this.

“We’ve also never had an open mic night on the plaza, so we’re excited, and we really want the music community to know that they’ve got a place at The Old Globe, too,” Varner says. “We’re getting in the practice of making sure our community feels connected to our shows and have an opportunity to contribute in a way that’s meaningful and impactful for them.”

Begin Again is based on the 2013 film starring Keira Knightley and Mark Ruffalo, with a book by Jenna Clark Embrey and Molly Beach Murphy and music and lyrics by Pat Monahan of Train. Performances run September 6 through October 11, with opening night on September 17.

At the time of publication, The Old Globe had received nearly 100 video submissions.

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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