Fifty of San Diego’s top women founders, CEOs, and CFOs gathered on the lawn at the Fairmont Grand Del Mar on Thursday, March 27 for an evening of wine, local food, and unfiltered conversation about leadership, mentorship, and the messier parts of ambition.
Hosted with J.P. Morgan for International Women’s Month, the event featured locally sourced bites by chef Flor Franco and pours from three woman-owned Baja vineyards, curated by Michelle Martain, owner of La Mision Wines and Cavas Valmar. The cocktails were cheeky, the sunset did its thing, and the energy was unmistakably electric.
“Stop asking yourself if you should be there—you’re already there,” advised Desi Swanson, CFO of Vuori and one of the evening’s speakers, when discussing young women facing imposter syndrome. When asked about the moment she knew she “made it,” she referenced a pre-Vuori memory from her 20s of paying off credit card debt and proudly walking into a boutique to buy herself a bee-shaped necklace she had wanted for months. That moment—vulnerable, personal, triumphant—set the tone. Success doesn’t happen in one moment; it’s the culmination of hundreds of victories throughout your life.
Curie founder and mom to a new 10-week-old Sarah Moret discussed building her brand while challenging the myth that entrepreneurship is a man’s game. She also relived a time when businesswoman and investor Barbara Corcoran sniffed her armpits on national TV. (Yes, really.)
The conversation that followed felt real and unscripted. The panel shared their thoughts about what success looks like now, how mentorship shapes growth, and how to lead without losing yourself in the process.
My husband and I acquired San Diego Magazine three years ago because we wanted to invest in our local community, and create a platform for people and businesses to tell their stories. Events like this continue to prove that for all the stories that have been told, San Diego is full of thousands who haven’t… yet.
During the networking hour, Nancy Schmall, CFO of Southern Pride Trucking, talked about the rise of women and married couples in the industry and how it’s reshaping truck stop culture across the country. Later, I spoke with Abby Blunt, co-founder and CEO of MeBe, an organization that offers personalized, evidence-based therapy for neurodivergent kids and families.
I even swapped parenting stories with Kerri Kapich, COO of the San Diego Tourism Authority, and told her about my dream of producing a fashion show in this city. Our photographer shared a hack she discovered with the CFO of the Aloha Collection to transform one of their staple bags into the perfect diaper bag.
These women collectively manage thousands of people, steer massive budgets, and help define what work, leadership, and balance look like in San Diego right now. They’re building businesses, raising families, mentoring the next wave—and they’re doing it on their own terms. The story of a city should be told by the people living and breathing it every day. Each woman on that lawn owns a piece of San Diego’s story. And thousands more are out there, quietly building what’s next.
Stay tuned for more events like these.
