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Take this season to the next level with our annual roundup of the top beach barbecues, pool parties, concerts, outdoor movies, and more
We may be blessed with an enviable climate year-round, but summer is when San Diegans really get to brag. It’s the season when all our warm-weather adventures go next-level—pool parties, outdoor movies, tiki soirees, clambakes on the beach, dog surfing, and more. We’ve rounded up everything you need for the best summer ever.
Show us how you summer! Tweet, post, and tag #SDMsummer.
CATEGORIES
Pool Parties | Sports | Fitness | Food + Drink | Kids | Pets | Outdoor Movies | Arts + Culture
The Ultimate San Diego Summer Guide 2017
The Pool House at the Pendry
Starting at 9 p.m. on Fridays and Saturdays through September, head to Dive at Harrah’s Resort SoCal to grab a drink and enjoy live entertainment and video DJing at Southern California’s only swim-up bar. There’s also a lazy river!
$10 or free with Total Rewards Card | 777 Harrah’s Rincon Way, Valley Center
Head to Hotel Palomar! The weekly party starts on Friday at Level Four and continues through the weekend with food and drink specials, live DJs and bands, and tiki-style cocktails.
Free | 1047 Fifth Avenue, Gaslamp
Party poolside during Pride weekend, July 14–16, at The Lafayette Hotel, Swim Club and Bungalows, complete with costumes, cocktails, live music, and the pool accessory du jour, fun floaties.
From $15 | 2223 El Cajon Boulevard, North Park
Listen to island beats, sip classic South Pacific–inspired cocktails, and snack on poolside bites every Saturday this summer at Hotel La Jolla.
Free | 7955 La Jolla Shores Drive, La Jolla
Two Pool House event series will lure you to the chic Pendry Hotel this summer: Rooftop Social starts nightly at 5 p.m. with food and drink specials like $1 oysters. Pool House Sundays happen weekly at 1 p.m. with delicious dining and dipping.
550 J Street, Gaslamp
The Ultimate San Diego Summer Guide 2017
Where I grew up—in Stockholm, Sweden—sunny days are so few and far between that when the weather is nice, you go outside and enjoy it. Despite having lived in Southern California for many years, the Scandinavian mindset is still ingrained in me. So while my friends who are San Diego natives might prefer heading to the movie theater for air-conditioned bliss on a hot day, I cannot in good conscience sit inside when it’s nice out. Instead, I make it my mission to find a pool to cool off in, preferably with an ice-cold beer.
Living in an older North Park house with thin walls and no AC, my quickest refuge is The Lafayette Hotel. It can get packed on summer weekends, and especially when the hotel is throwing one of its poolside parties, so I get there early and prepare to share. Years ago, when I was a freelancer working mostly from home, I would send my mom there when she was visiting from Sweden. I’d get a few hours of work in, and she’d experience that SoCal lifestyle we pay the big bucks for.
When my boyfriend and I are looking to get farther away without leaving San Diego County, Harrah’s Resort in Valley Center is our go-to staycation. My ideal summer day consists of floating on a tube in Harrah’s adults-only pool, drink in hand. Next day? Rinse and repeat.
—Sanna Boman Coates, Digital Production Manager & Editor
The Ultimate San Diego Summer Guide 2017
Petco Park
USA Men’s Eagles will face Canada on July 1 in the hopes of securing their spot in the 2019 Rugby World Cup with a victory from the qualifier match.
From $51 | 5998 Alcala Park, Morena
The Old Mission Beach Athletic Club hosts the 64th Annual World Championship Over-the-Line Tournament at Fiesta Island. The event—alcohol will be on hand!—is free to enter and attend.
July 8–9 and 15–16, free to watch, BeerFest $30 | Fiesta Island, Mission Bay Park
San Diego’s pro tennis team is back to serve! They play regularly at Carlsbad’s Omni La Costa Resort, and these aren’t your grandma’s stuffy tennis matches. Expect male and female players competing together and even a DJ.
July 16–August 5, from $25 | 2100 Costa Del Mar Road, Carlsbad
Break out your beach chair and head to Oceanside to watch more than 350 bodysurfers from around the world compete for championship titles in various age divisions.
Free | Oceanside Pier, Oceanside
Batter up! Special game day promotions include BeerFest (July 14) and the Padres baseball hat giveaway (July 29).
From $15 | 100 Park Boulevard, East Village
Every two years, the top men’s national soccer teams in North America, Central America, and the Caribbean compete for the championship title, and this year Qualcomm Stadium is hosting two back-to-back games on July 9: Curacao vs. Jamaica and Mexico vs. El Salvador.
From $47 | 9449 Friars Road, Mission Valley
Dust off that fascinator—the Del Mar races are back starting July 19 with their inaugural opening day hat contest. Other themed events include the food truck festival (July 29), $1 million Pacific Classic (August 19), BBQ state championship (August 20), pizza & beer best (August 26), and Tacotopia at the track (September 3).
Admission from $6 | 2260 Jimmy Durante Boulevard, Del Mar
The Ultimate San Diego Summer Guide 2017
The biggest thrill I’ve ever given my stepson Russell was when a horse he liked went from last place to first in the final stretch. It passed 10 other horses in a matter of seconds. (I didn’t tell him how much we could’ve won if I’d placed it to win.)
I always go to the races with my husband, stepson, sister, brother-in-law, and dad. We avoid the crowds and higher prices on Opening Day. We get the general admission tickets ($6–$10) and reserve a table ($50–$150 for four, except special occasion days) at either the Stretch Run Grill or the Clubhouse Terrace Restaurant. It’s typical pub food. My sister and I drink the Del Margaritas, which will help run your bill into the couple hundos, but that’s why we invite Dad. (Kidding!)
I’m not an expert gambler and I don’t mind paying to play. Sometimes I sit out a race. The important thing is to always pick a horse to root for, because then you stay in the moment, rather than just watching a pack of thoroughbreds galloping.
Unless there’s a horse whose name really speaks to me (My Prince Harry, Corps de Ballet, Boozer), I check the front of the program for expert picks from Paddock Host John Lies. I often go with him, and win at least one race in the day. When you place a bet, say it in this order: the track, race number, dollar amount, type of bet, and the number of the horse from the program (don’t use its name). So, “Del Mar, race 8, $5 to win on 7.” I never bet a lot. Even if I just bet the minimum $2, it’s always a good adrenaline rush. Russell would agree.
—Erin Meanley Glenny, Editor in Chief
The Ultimate San Diego Summer Guide 2017
Beach Spin at The Del
Not a morning runner? Then this race is for you. Gear up and head to Snooze in Hillcrest on July 13 for a 5K or 10K evening run, and after crossing the finish line you’ll receive an all-you-can-eat breakfast or dinner, two drinks, and a commemorative glass. Breakfast of champions!
$65 | 3940 Fifth Avenue, Hillcrest
All skill levels and ages can shred the gnar during one-, three-, or five-day surf camps. The school also offers private and group lessons as well as adult retreats. camps run Weekly through August 28, from $110.
4850 Cass Street, Pacific Beach
Revel in two of San Diego’s favorite things—running and craft beer. The half marathon and 5K event takes participants along the 56 Bike Path and finishes at Green Flash Brewing Co., where free craft beer awaits. Participants receive a finisher’s medal, shirt, and beer glass.
From $75 | 6550 Mira Mesa Boulevard, Sorrento Valley
If you have to work out, at least give yourself an epic view. This class overlooks the ocean from Hotel Del’s Paseo Lawn. San Diego’s top spin instructors lead the daily 50-minute classes via Beats by Dre headphones.
$10 members, $25 nonmembers | 1500 Orange Avenue, Coronado
The Ultimate San Diego Summer Guide 2017
The Ultimate San Diego Summer Guide 2017
The hotel’s annual summer wine series is back, giving attendees a chance to savor the sunset from the seaside deck.
Wednesdays through September 13, $25 | 723 Felspar Street, Pacific Beach
Another month, another opening at Liberty Station. Their new every-Thursday farmers’ market is an extension of Liberty Public Market that includes food from its vendors as well as local produce and live music.
Free | 2820 Historic Decatur Road
Executive Chef Ken Irvine prepares a three-course Bastille Day feast paired with French cocktails and Champagne to celebrate the restaurant’s 10th anniversary. Bon anniversaire and bon appétit!
$60 | 4090 Adams Avenue, Kensington
Enjoy a clambake, barbecue, and live music at this celebration on the shore at the Bahia Resort Hotel every Thursday through August 31.
$49, $26 for kids 5–12 | 998 Mission Bay Drive, Mission Bay
Taught by pasta prophet Chef Daniel Wolinsky, the hands-on class tackles classic techniques of homemade pasta and includes lunch, a glass of vino, and a take-home recipe card.
July 23 and August 26; $82 | 4055 Adams Avenue, Kensington
Spice up your Sunday brunch routine at the Andaz Hotel’s rooftop bar with live DJs, all-day menus, and summer-themed surprises every Sunday in July and August.
600 F Street, Downtown
The Ultimate San Diego Summer Guide 2017
Chris Orange
Pick your cruise: Sights & Sips, a two-hour spin across the bay with a glass of bubbly and snacks (Fridays and Saturdays through October); Rock the Yacht, a party with a DJ (Fridays and Saturdays through September); or the Sunday Barefoot Music Cruise, with tunes by a local band (Sundays through August). Feeling fancy? Charter your own ride. Cruises meet downtown on North Harbor Drive.
Prices vary
On Tuesdays and Fridays, this food fest celebrates Polynesian culture with mai tais, hula dancing, and traditional island music.
$69, $32 for kids 5–12 | 3999 Mission Boulevard, Mission Beach
Dine like a champ at NTC Park in Liberty Station during San Diego Magazine’s annual fete on August 18 that brings together winners from the Best Restaurants and Best of San Diego issues. Plus local brews, wines, and spirits. It’s the best party of the year—not that we’re biased.
From $70
Gather for a sunset feast of local catch steamed, boiled, or grilled fresh on the beach in front of Hotel del Coronado—plus bocce ball and drink pairings.
July 28, August 18, and September 15, $125 | 1500 Orange Avenue, Coronado
More than $15,000 in cash prizes is on the line as the nation’s top professional BBQ Pitmasters, along with local restaurants and chefs, compete for the state championship. For $10, you can snack on four samples and cast your ballot.
August 20, free with $6 racetrack admission | 2260 Jimmy Durante Boulevard, Del Mar
Ironside Fish & Oyster’s charity-driven event celebrates its fourth anniversary this year and honors National Oyster Day by bringing together industry masters from around the country to compete in an hour-long oyster shucking competition.
August 8, $1 oysters | 1654 India Street, Little Italy
Following a day at the races, sample more than 100 craft beers, specialty brews, and top-rated favorites at the Del Mar Fairgrounds’ Seaside Stage. Can’t decide on a full-size beer? Try five tastings for $20.
August 26, free with $6 racetrack admission | 2260 Jimmy Durante Boulevard, Del Mar
Save the summer body for the weekends. On weeknights, the Little Italy restaurant breaks out its 40-pound cheese wheel for Tuesday pasta and Wednesday risotto dinners. The entrées cook in the wheel, promising a melty, creamy sauce.
Tuesdays and Thursdays, From $25 | 750 West Fir Street, Little Italy
The Ultimate San Diego Summer Guide 2017
The Ultimate San Diego Summer Guide 2017
On the third Saturday of each month, kids can meet local researchers and learn about current topics in oceanography at these events focused on science, exploration, and adventure. Included with admission (from $14).
2300 Expedition Way, La Jolla
Aspiring Picassos and Kahlos can learn and create contemporary art during weeklong themed camps that include team games and challenges, nontraditional art methods, and studies of contemporary styles.
Through August 11, from $220 | 1550 South El Camino Real, Encinitas
Kids can learn about wildlife, conservation, and science at Living Coast Discovery Center’s summer camps through hands-on arts and crafts, animal encounters, games, and exploration.
July 5–21, from $52 | 1000 Gunpowder Point Drive, Chula Vista
Paging all future Tony winners: Young theater lovers can enroll in the Playhouse’s Young Performers’ Workshop (four weeks, grades 3–12), Academy (two weeks, grades 5–12), or Conservatory (five weeks, grades 10–12) to improve onstage and production skills.
From $275 | 2910 La Jolla Village Drive, La Jolla
Focused on cultivating creativity and critical thinking, this family-owned company offers STEM day and overnight camps for kids ages 6–18 at UC San Diego, USD, and CSU San Marcos. Small, eight-person classes involve coding, engineering, game design, programming, robotics, and more that give campers hands-on, project-based learning opportunities.
Prices vary | Multiple locations
The Ultimate San Diego Summer Guide 2017
There may not be any fireworks—darn safety rules!—but on July 4, the San Marcos resort is throwing a family-friendly celebration with live music from children’s band Hullabaloo, a watermelon-eating contest, a patriotic dog show, and the annual boat parade.
$10, $5 for kids | 1025 La Bonita Drive, San Marcos
Legoland was a little surprised how many folks love water parks. Due to demand, they’ve doubled down with Surfers’ Cove, a beach-themed expansion opening in June with six new waterslides where riders can compete for times, plus new Lego models (a surfing dog) and multiple water jets. Ready, set, soak.
From $95 | One Legoland Drive, Carlsbad
The annual Labor Day fest includes a giant sandbox for kids, live entertainment, food trucks, a wine and beer garden, and a chance to vote for your favorite sculpture.
September 1-4 | Broadway Pier and Pavilion, Core-Columbia
This annual event presents a weekend full of lizards, snakes, cockroaches, and other insects—plus arts and crafts, and cooked mealworm larva tastings. Yum! Entomologists will also be on hand to offer their expertise.
July 22–23, free for members and children under 12, from $10 for nonmembers | 230 Quail Gardens Drive, Encinitas
At Mission Bay Aquatic Center, full- and half-day camps get kids ages 6–17 wakeboarding, waterskiing, sailing, windsurfing, kayaking, stand-up paddleboarding, and learning marine science.
Weekly through August 25, from $250 | 1001 Santa Clara Point, Mission Bay
Pre-K kids and 12th graders alike can take a walk on the wild side this summer with five-day camps that feature animal encounters, behind-the-scenes visits, bus rides, games, and edible crafts.
Through August 25, from $149 | 2920 Zoo Drive, Balboa Park
The Museum of Contemporary Art’s annual program focuses on artistic expression, art appreciation, and imagination through weeklong camps for children 6–14. On this year’s agenda? Exploring public art and site-specific installations.
July 31–August 18, from $99 | 1100 Kettner Boulevard, Downtown
For more camps, view our kids guide.
The Ultimate San Diego Summer Guide 2017
Boating can seem like a luxurious endeavor. And it can be. My family and I spend a lot of time on our small fishing boat in between some very fancy boats at San Diego Yacht Club during the summer—and all year, really. But it doesn’t have to be like that, especially in San Diego.
I grew up sailing on Mission Bay in a fiberglass Hobie Holder 14. There was no cabin, no inside. Just a cubby in the front barely big enough to store the sails. My parents bought it for $1,250 in the 1990s. We’d tow it behind the minivan down to West Mission Bay, launch it on the ramp behind Mission Bay Aquatic Center, rig it up, and take turns sailing, practicing tacks and jibes, then beaching it on the sand in front of our picnic and barbecue setup.
My uncles shared a Catamaran for a time, too, and would tow it down sometimes. We took lessons on sabots—like little floating bathtubs with sails—at Mission Bay Aquatic Center, staffed mostly by San Diego State students, so we halfway knew what we were doing. The older cousins would line up the little ones on the canvas bottom and tell us to hang on while they keeled and raced. We’d squeal and get splashed and yell for them to take us back in. I’m sure my parents went through the trouble of all this because they loved it, too. And it was, and still is, hours and hours and a lifetime of fun for very little money.
As students at USD, my mom and dad’s dates were less dinner and a movie and more all-day sailing and sunning at the bay. They did it together, then brought us along, and now—nearing retirement—they have a larger boat, one that’s big enough for the grandkids, too.
—Erin Chambers Smith, Chief Content Officer
The Ultimate San Diego Summer Guide 2017
The Ultimate San Diego Summer Guide 2017
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The week before Comic-Con, Helen Woodward Animal Center hosts a canine spin on the event. Check out carnival games and snacks, and don’t forget to arrive dressed as a superhero duo with your pup for the PAWSplay Contest.
July 15, $10 to enter contest | 7610 Hazard Center Drive, Mission Valley
Canines and their companions can head to Landini’s Pizzeria for monthly themed yappy hours, with free doggie treats, $2 pizza slices, and drinks at happy hour prices on the first Tuesday of every month.
1827 India Street, Little Italy
Party with your pup at the annual festival in Encinitas Community Park, where you can explore dog-related vendors, rescue groups, and local artisans; and enjoy live music, food trucks, and a beer garden.
August 13, free | 425 Santa Fe Drive, Cardiff-by-the-Sea
Bring yourself and your furry friend to the monthly “yappy hour” at McP’s Irish Pub in Coronado to enjoy happy hour pricing and complimentary chips and salsa. McP’s will donate 10 percent of every tab to PAWS, a nonprofit animal welfare organization.
Last Wednesday of every month | 1107 Orange Avenue, Coronado
It may sound like a meme, but dogs on surfboards will be the cutest thing you’ll see all summer. At the annual event, dogs in various classes (from small to extra large) attempt to ride the Imperial Beach waves for the glory of a shiny medal. We think they’re in it for the belly rubs.
Free to watch, July 29
The Ultimate San Diego Summer Guide 2017
When my apartment turns into a hotbox in the summer, I have to find a cool refuge for not just me, but my golden retriever, Teddy, too. Our eyesore of an AC unit—the mini-fridge-size appliance with a giant hose funneling out the window—just won’t cut it. Enter: Coronado’s Dog Beach.
Unlike the off-leash areas in Ocean Beach and Del Mar, Coronado has a washing station so pups don’t bring back the beach with them in the car. It’s also just a really beautiful beach, with the mica-dotted sand and Hotel del Coronado as our backdrop. It’s times like those that I pinch myself, a former New Yorker living in SoCal paradise. My Manhattan friends are rightfully jealous.
Our beach-day gear includes chairs, towels, water for human and canine, a floatable Frisbee, and a Chuckit, the ubiquitous dog toy that hurls a tennis ball farther than my arm ever could. Once Teddy is off leash, before we can even plunk down our belongings, he makes a mad dash for the water for a quick splish-splash, then joins my boyfriend and me on the sand. In other seasons, we toss the ball into the ocean for a seemingly endless game of fetch, but when the temperature is really boiling, we join Teddy in the water.
That’s when the real beach fun kicks in. My boyfriend waits until I’m about to catch a wave while bodyboarding and then chucks the ball into the water for Teddy. The game is for me to ride the wave just as he catches the ball, and then we cruise onto the shore together. Other dogs often run over to sniff out what just happened—I consider that a bonus point.
—Archana Ram, Editor
The Ultimate San Diego Summer Guide 2017
The Ultimate San Diego Summer Guide 2017
The San Diego Museum of Art’s annual outdoor series, which moved last year to the Botanical Lawn, shows an artsy movie at sundown every Monday in August. This summer, mark your calendars for, in order, Goya’s Ghosts, The Picture of Dorian Gray, How to Steal a Million, Séraphine, and Midnight in Paris. And yes, booze is allowed in Balboa Park after 8 p.m.
Free | 1450 El Prado, Balboa Park
Watch classic and current favorites on the sand of Del Beach. Warm up and cook s’mores around a private bonfire or snuggle up inside a Del Beach cabana to enjoy the show with the whole family.
$250 for the Family Movie Package | 1500 Orange Avenue, Coronado
Head to Amici Park Amphitheater for subtitled Italian flicks every Saturday night, like the 1974 comedy Pane e Cioccolato. Films begin at 8 p.m.
$5 donation | Amici Park Amphitheater, Little Italy
Bust out your lawn chairs and pack some snacks to enjoy family-friendly movies offered every Thursday night in July and August in Carlsbad Village. Free.
Corner of State Street and Grand Avenue, Carlsbad
Set up a chair and sip some craft beer as you watch a movie on the outdoor patio. All films are family friendly and begin 15 minutes after sunset.
Free | 2816 Historic Decatur Road, Liberty Station
On Saturdays through September 2, head to the main pool at Paradise Point Resort & Spa for dive-in movies, all of which are family friendly.
Free for Hotel guests, $25 for public | 1404 Vacation Road, Mission Bay
San Diego’s old school, three-screen theater operates seven days a week, giving local cinema lovers a fun and unique movie experience. Tickets allow admission for two back-to-back movies on the same screen.
Ongoing, $9 adults, $1 kids 5–9 | 2170 Coronado Avenue, Otay Mesa
Settle in for a movie at Liberty Station’s North Promenade, where this summer’s theme is “Heroes of the Arts on Film,” a collection of movies curated by Liberty Station tenants like the San Diego Comic Art Gallery and Malashock Dance. Look for The Lego Batman Movie on July 8 and Sing on August 12, plus indie documentary shorts before each film.
Free | 2848 Dewey Road, Liberty Station
It’s not just about Puesto at this downtown complex that was once home to the San Diego Police Department. Their outdoor Cinema Under the Stars events are back this summer with an “I Love SD” movie series featuring Almost Famous (July 26) and Anchorman (August 30).
Free | 789 West Harbor Drive, Seaport Village
Catch a flick at this rainproof outdoor theater, complete with a 20-foot HD screen, surround sound, blankets, space heaters, and $2 snacks. Films screen Thursday–Sunday and feature classics like Pulp Fiction (July 6–7) and Pretty Woman (August 12–13).
$16 members, $17 nonmembers | 4040 Goldfinch Street, Mission Hills
The Ultimate San Diego Summer Guide 2017
Much like camping, bonfires requires a certain level of planning and schlepping. Picture minivans stuffed to the brim with gear: beach chairs, easy-ups, wood pallets, towels, blankets, coolers, tools, foldable tables, flashlights, condiments, you name it.
When we were kids, our family friends, the McCarthys, were typically the masterminds behind this affair. They were the ones with the minivans, who would get to OB at dawn to claim our ring. And sure enough, it was always Mr. McCarthy who remembered to bring that military-grade headlamp, which would come in handy in the end as we sifted through the sand for a lost set of car keys.
We kids spent the day playing in the ocean and running on the shore, just waiting for the sun to set so we could light the fire.
Those summer nights were some of the best of my childhood: the sticky s’mores fingers, the melted chocolate in the corners of my lips, burying my toes in the warm sand around the fire pit, cozying up under a blanket and listening to the grown-ups tell stories.
Once we’d burned all the wood, we’d pack everything up and begin the long, cold trek back to the minivans. Out came the headlamp. Lost items were recovered. Sometimes. And soon all traces of our coastal feast were gone, save for a few smoldering embers and the smell of campfire on our sweatshirts.
Tip: Check your city’s website to make sure your beach allows bonfires.
—Kimberly Cunningham, Senior Editor
The Ultimate San Diego Summer Guide 2017
The Ultimate San Diego Summer Guide 2017
All the world’s a stage when one of San Diego’s most highbrow summer traditions returns. The Old Globe’s 2017 Shakespeare Festival will mount productions of King Richard II (through July 15), with Robert Sean Leonard in the title role, and the most famous tragedy of all time, Hamlet (August 6–September 10). Grab a blanket and enjoy some iambic pentameter under the stars in the Lowell Davies Festival Theatre. For those who prefer their performances indoors, the Globe’s summer season also includes Guys and Dolls (July 2–August 13), and Robin Hood! (July 22–August 27). That exclamation point is everything.
1363 Old Globe Way, Balboa Park
Experience a weekend full of folk art, food, entertainment, shopping, and San Diego’s largest authentic Mata Ortiz pottery collection at Bazaar del Mundo’s annual festival.
August 4–6, free | 4133 Taylor Street, Old Town
Put on your Wonder Woman and Superman costumes—or just head downtown for epic people-watching—during the iconic international comics and pop culture event.
July 20–23, prices vary | 111 West Harbor Drive, Downtown
Pack a picnic and a low-backed lawn chair or reserve a seat and order some wine for an outdoor musical experience at one of San Diego’s most beloved amphitheaters. The summer lineup includes The Little Mermaid (July 19–August 5) and Sunset Boulevard (August 16–September 2).
From $10 | 1200 Vale Terrace Drive, Vista
Wave that rainbow flag! The annual celebration of equality includes a block party, concert, 5K, rally, and the always-fabulous parade through Hillcrest.
July 14–16, prices vary
The Oceanside restaurant has partnered with local artist Margaret Chiaro to offer aspiring artists monthly paint-and-dine art classes on the rooftop. If you need to get the artistic juices flowing, each ticket comes with a complimentary glass of house wine or beer. $45.
211 Mission Avenue, Oceanside
Artists and attendees can enjoy this annual outdoor festival that brings together all facets of local fine art. A shaded wine and beer pavilion as well as a street food area will also be on-site.
August 12–13, free | 2751 Dewey Road, Liberty Station
San Diego’s largest underground art show features artwork from more than 50 emerging artists, body painting, live performances, booze, and a free pancake bar at 57 Degrees.
August 26, $7–$10 | 1735 Hancock Street, Middletown
The Ultimate San Diego Summer Guide 2017
I’ve been everywhere, man—at least, everywhere within a few hundred yards of the interstate. While my college peers were getting their travel fixes abroad, I started a summer tradition of hitting the road, checking off 48 states in just a few short years. And while that kind of whirlwind tour isn’t enough to claim authority on everything from coast to coast, neither do you drive 35,000 miles without picking up a few tips and insights.
Don’t leave without companionship and cruise control. Podcasts pass the time and can lead to deep conversations, but beware: Hell is other people’s taste in music. The Beatles and other classic rock make for inoffensively neutral ground.
If you’re young and reckless enough to abandon the carefully managed itinerary for “we’ll stay wherever we end up,” you’ll also get used to sleeping like a farmer—up at dawn and retired by twilight—because nothing’s less fun than a lone “Next Services 70 Miles” sign in a yawning black void.
Also, learn to love the bonafide paper road atlas. Lewis and Clark scowl at your surprise with the lack of GPS reception. Practice mindfulness with the thought that each passing sign corresponding to a dot on the map hints at a whole world of people living, loving, and dying in a place you’ll likely never see again.
Brace yourself for restaurants whose idea of vegetarian food is “all the produce we could find, piled together.” And granted, McDonaldization guarantees that the amount of unique character you’ll see in between the main highlights is inversely related to how far from the offramp you travel. But if you want to see a country for yourself, you’ve gotta start somewhere.
—Dan Letchworth, Copy Chief
The Ultimate San Diego Summer Guide 2017
From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes
San Diego Aesthetics and Med Spa
Elicia Soltesz, Elicia Marie Beauty
Ashley Fierro, Ashley Fierro Makeup
Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics
Alysa Espiritu, Afterglo Beauty Lounge
Ronnie Page, Gold Comb Barbershop North Park

Ryleigh Hunter, Headbang Salon
Ann Teresa Degischer, Maen the Salon
Lindsay Axelrod, Pixiedot Salon
Lauren Skinker, Lucky Cat Tattoo

Father Joe’s Villages Turkey Trot
The Camp Transformation Center, West Chula Vista
Singing Hills Golf Club at Sycuan

Camila Casanueva, The Yard Gym

Austin Harrington, Captain’s Quarters
Bivouac Ciderworks, Savoy Dry Apple Cider

Missi Burns, Et Voila

Prospera Internal Medicine and Aesthetics
From celebrity pickleball tournaments to intimate dinner parties with your favorite Food Network chefs, here are all of the can’t-miss events going on Sept 30–Oct 4
Play is underrated. Somewhere along the way, someone decided it was something we should outgrow. That you A good song comes on, and they dance. A game appears, and they’re in. Someone hands them a melting ice cream cone, and somehow it’s the best part of the day.
Adults tend to need a reason. Or maybe just the right setting.
That’s part of what makes the Del Mar Wine & Food Festival feel different. Yes, the week revolves around food and wine, with celebrated chefs, winemakers, and restaurants drawing crowds from across the region. But what lingers afterward is the conversations that stretch a little longer than expected, the strangers who become dinner companions, the live music that pulls people out of their seats, and the rare chance to spend a few hours simply enjoying yourself without much of an agenda.
The Grand Tasting is the festival’s centerpiece, bringing thousands of guests together over two days for hundreds of bites and pours. But some of the week’s most memorable experiences happen on a smaller scale. In the days leading up to the main event, intimate dinners, chef collaborations, and guided tastings create opportunities for guests to interact more closely with the people behind the food and wine and with each other.
Here’s your guide to the 2026 Del Mar Wine & Food Festival happening September 30–October 4.

Start festival week the San Diego way: ocean views, Baja-inspired bites, and a drink in hand as the sun goes down. The Signature San Diego Opening Night Party at Monarch Ocean Pub sets the tone for the week ahead with a walk-around tasting experience celebrating the flavors that make this city impossible to replicate. It’s an evening of fresh coastal cuisine, bold Mexican flavors, Baja seafood, and plenty of local favorites—all served against one of Del Mar’s most iconic backdrops. Consider it your first official toast to the weekend ahead…

Wine and competition make an unexpectedly perfect pair. You can join Drew Brees and celebrity players at Barnes Tennis Center for a pickleball tournament benefiting Feeding San Diego, where the sidelines are just as exciting as the court. Grab a paddle, cheer from the sidelines, or simply enjoy a glass of wine while the action unfolds. The day blends friendly competition with an all-inclusive tasting experience.
Since year one, Del Mar Wine & Food Festival has partnered with Feeding San Diego to raise $100,000 in support of the organization’s mission to fight hunger across the region. Every serve, sip, and bite helps give back to the community that makes this festival possible.
Remember that pickleball paddle you swore you’d use? Time to put it to work.

This is essentially a passport to Spain with no airport required. Set among the lush grounds of Rancho Valencia, Rioja Uncorked celebrates one of Spain’s most iconic wine regions with an evening of exceptional pours and thoughtfully paired bites. Guests will sip their way through Rioja wines while enjoying a menu featuring everything from Hiramasa crudo and uni toast to duck rillette, birria mini tacos, Cardiff Crack tri-tip sandwiches, and a sweet finale from Karen Krasne of Extraordinary Desserts (date night plans, solved).

Justin Wine Dinner sounds simple: three chefs, one unforgettable table. But chefs Kaitlyn Weber (Estancia La Jolla), Buddha Lo (Top Chef), and Jackson Kalb (Top Chef) are taking you on a one-night-only culinary ride where three styles collide over a multi-course menu paired with exceptional pours from Justin Vineyards & Winery. Set in Estancia’s coastal estate, the evening unfolds course by course with pairings from Justin wines as each chef brings their own style to a menu focused on craft, connection, and a bit of friendly culinary overlap. It’s the kind of culinary conversation that only happens when very, very talented people cook together.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Watch Flicks on the Bricks, sample the Taste of Imperial Ave. and explore paradise at Tiki Oasis
The beautiful, wide-ranging relationship between art and culture is the driving force behind several of this weekend’s standout events. Locals and tourists can explore every aspect of a tropical getaway at Tiki Oasis and tap into the kinetic energy of one of the city’s most iconic neighborhoods through Hillcrest CityFest. Museum visitors can view culturally resonant art via MCASD’s closing celebration for Giants: Art from the Dean Collection of Swizz Beatz and Alicia Keys and the Chicano Block Party at California Center for the Arts Museum. Lastly, what is food if not art? And during the Taste of Imperial Ave., foodies can try the diverse culinary offerings that make Logan Heights such an engrossing destination.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

What do nectarines, apricots and cherries have in common? Two things: all are stone fruits, and each one is an element on the menu for this Thursday’s Chef’s Dinner: The Study of Stone Fruit at The Kitchen inside the Museum of Contemporary Art San Diego. Guests will dine on seasonal fare via a five course, prix fixe meal highlighting seasonal ingredients and the delicious versatility of stone fruits. Reservations are $95 per person, with seatings from 5-8 p.m.; if no reservations are available online, join the waitlist by emailing [email protected].
700 Prospect Street, La Jolla
Sample the shopping, culture and, most important, cuisine, that Logan Heights has to offer during the 5th annual Taste of Imperial Ave. this Friday from 4-9 p.m. Try bites from a wide range of local mainstays along Imperial Avenue (4-7:30 p.m.) and enjoy an entertainment hub at Gilliam Place (6-9 p.m.) with a beer garden, live music and a small business marketplace. Ticket options include food-only tickets ($30), food and drink tickets ($40) and a four-ticket family pack ($110).
Imperial Avenue (19th Street to 31st Street), Logan Heights
This Saturday from 1-6 p.m., indulge in Brandt Beef steak and imported Maine lobster during the first-ever Turf & Surf Festival at Del Mar Thoroughbred Club. Festivalgoers can watch the day’s races from the Seaside Cabana, sip on libations and enjoy a meal with 1.25 pounds of steamed lobster—butter and lemon included—with watermelon, coleslaw and a dinner roll on the side. Ticket options include adult early bird admission ($43), which comes with five drink tickets and a souvenir cup, admission for ages 11-20 ($14) and the lobster feast add-on ($52).
2260 Jimmy Durante Boulevard, Del Mar

As one of the most remarkably consistent indie rock bands which emerged from the genre’s ‘90s-00s golden age, Death Cab for Cutie remains a reliable source of audial and lyrical enchantment. I Built You a Tower, released in June, is the band’s first independent release in over two decades and sees lead singer Ben Gibbard grieving his divorce with considerate self-exploration. The indie rock veterans will perform their new album this Tuesday (7 p.m.) at Gallagher Square, with synth-pop group Nation of Language as the opening act. Tickets start at $60 for this concert.
899 J Street, Downtown
Live on island time throughout Tiki Oasis, the yearly mecca for fans of tiki culture and the laid-back life, returning Wednesday-Sunday to Town and Country Resort with a psychedelic theme. As is tradition, the festivities will kick off in Mission Bay Wednesday with a luau at the Catamaran Resort Hotel, before heading back to Mission Valley for mixology seminars, drink tastings, burlesque shows, concerts, a groovy art exhibition and much more. Ticket options include seminar tickets (free-$132), luau admission ($68-$175) and admission for three ($189), four ($235-$525) or all five days ($699) of the festival.
500 Hotel Circle North, Mission Valley
Make the most out of a day in Hillcrest during the free Hillcrest CityFest, home to an eclectic live music lineup, local art and craft vendors and an electric After Dark dance party. The festivities will include a kid’s zone, DJ sets and a drag performance from Lydia B Kollins plus two beer gardens, cocktail bars and a new wine garden, featuring two ounce pours from Cork & Stem, Pali Wine Co. and Negociant Winery. Wine garden ticket options include a three ticket ($12), six ticket ($20) and 10 tickets + a commemorative wine glass package ($45).
Fifth Avenue from University Avenue to Pennsylvania Avenue, Hillcrest
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

From handmade goods to one-of-a-kind finds, these local shops prove the best souvenirs are the ones with a story
Almost everything in this Oceanside shop is made by local artists and independent weirdos, and almost none of it requires a gallerist’s budget. Goblin Shark Emporium rotates a new featured artist every month between the vinyl crates, blacklight posters, and hilariously specific stickers, so you can walk out with original work and a tarot reading to contemplate as you sip your Banana Dang Coffee from a couple storefronts down.
Tucked within the potting tables and ferns of Mission Hills Nursery, the oldest nursery in Southern California and a Kate Sessions original, sits Through the Fold, the sweet indie bookstore that mother-daughter team Gail Levine and Jennifer Medeiros hand-built and opened in late April. Two retired educators and lifelong bibliophiles run it like a neighborhood living room: three book clubs, toddler story time, and a summer camp for the 7-to-12 set. It’s the rare retail run that smells like soil and new paperbacks, which is to say, like a very specific kind of heaven.
Open since 1993 under the unbeatable tagline “Books of Martians, Murder, Magic, and Mayhem,” this Rosecrans Street institution is the city’s portal for anyone who would rather be on a different planet. Load up on sci-fi, horror, and fantasy, then stick around for the weekly Dungeons & Dragons campaign, because the only thing better than reading about another universe is rolling a d20 inside one.
On the ground floor of the downtown Central Library, tucked into the Joan and Irwin Jacobs Common, sits the Library Shop, a tightly curated gift store stocked with presents and trinkets you didn’t know you needed: wind-up kitchen timers, specialty pencils, felt coasters in colors cheerful enough to overcome the first half of the Padres’ season—you get it. Every dollar funds the San Diego Public Library system, which makes the shop’s official “Guilt-Free Shopping” motto the rare slogan that holds up. Come for a paperback, leave having formed a genuine emotional attachment to a $4 pencil.
The window at this North Park shop is alive: a front-of-house catio where adoptable rescue cats audition for your heart while you pretend to be just browsing. From there, a literal catwalk runs along the ceiling to a back resting room (because existing around inferior beings is exhausting for cats). Owner Vera Blatchley of Purrgatory stocks the full cat-lover arsenal, plus a wall of gifts for the feline who already has nine of everything. Fan favorite: a retro-style, bubblegum-pink Kit-Cat Clock.
Surf art’s everywhere, but it’s somehow always a little kooky. Painter Andy Davis’ style captured that elemental soul, making him one of the most successful surf artists of the last few decades (check his giant mural at Town and Country Resort). His tiny Encinitas storefront, Club Paradise, is a gallery-slash-gift shop that stocks his paintings and prints—and he’s using the space as a culture club for local and touring creatives.
Tulux is the Pacific Beach swimwear label out of Cass Street, where designer Yamhed Torres turns the whole Tulum fantasy into bold, limited-run bikinis. This year, Vogue México y Latinoamérica named her one of just 10 emerging designers to watch, so each suit comes with the kind of credentials that practically books its own sunset getaway. Everything is one and done: When a piece sells, it’s gone for good, which is either smart scarcity or the universe telling you to commit.
Free lotto tickets at crystal shops? Yes, please. Pacific Beads owner Shlomo Gruer greets you at the door of this Clairemont Mesa warehouse with 4,000 square feet of crystals, geodes, and beads by the bin. You come for wholesale amethyst and sterling findings; you leave holding a fistful of healing stones and a statistically remote shot at early retirement. Need another reason to visit? Owner Gruer has his own line of jewelry, and Pacific Beads also hosts jewelry-making classes.
El Cajon’s Parkway Plaza could look radically different in the near future, as city officials are hatching plans to reinvent the one-time community and commercial center. Inflection points of iconic structures are always compelling times to visit and tabulate your own urban-planning daydreams. As you do, hit the first NAMA-certified automatic cotton candy vending machine in the country. Push a button, and 123 Sweetsss spins you a fresh cloud of childhood in under a minute. No carnival, no county fair admission, no sweaty teenager in a paper hat required.
From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots
For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.
In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.
The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.
The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.
As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.
Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.
From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.
While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.
The Growing Importance of Biotechnology
In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.
Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.
This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.
The Hidden Infrastructure Behind Discovery
Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.
Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.
When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.
Why Discovery Depends on More Than Researchers Alone
As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.
Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.
As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.
Why Science Is Reaching Wider Audiences
One of the most notable developments in recent years has been the growing public fascination with science and human biology.
Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.
The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.
One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.
As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.
As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.