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14 places, plates, and happenings to make anyone a football fan on Super Bowl Sunday
Ranch 45
The biggest game of the year calls for the best grub and watch parties. Need some inspiration for your roster? Look to these 14 spots for how to make the most of your Super Bowl LVI (or Puppy Bowl)—whether you’re celebrating at your favorite bar or from the comfort of your own home.
Just a block away from Petco Park, Bub’s is offering a Super Bowl drink menu consisting of $5 Bud Light drafts, seltzers, and cans, along with $5.50 Michelob Ultra, Mango Cart, and Kona Big Wave drafts for all the local beer enthusiasts. If you’d like to enjoy the game a block from the beach instead, you can find the same deals at Bub’s @ the Beach.
715 J Street, Petco Park; 1030 Garnet Avenue, Pacific Beach
Super Bowl – Deck
This downtown bar has lots of bites to satisfy your appetite. Fun $10 appetizers like cinnamon pretzel bites, Flamin’ Hot Cheetos corn dogs, and Fritos pies toe the line between sweet and savory and can be washed down with $7 Jack Daniel’s shots or one of their $25 Buena Cerveza bucket specials. If you need to step away from the screen, there’s an array of fun activities like corn hole, pool, and oversized beer pong.
335 Sixth Avenue, Petco Park
Beginning at 1 p.m., Draft’s Super Bowl pre-party will provide a tailgate experience with free tastings from Ballast Point, Tap Truck, and Patrón; discounted appetizers on pretzel bites and shredded beef nachos; and dozens of screens to watch the game. There’s also a chance to win prizes by participating in their Square Game, where all proceeds are being donated to Rady Children’s Hospital.
3146 Mission Boulevard, Mission Beach
Pacific Beach gem Duck Dive is a great place to watch the big game, with drink and dining specials to last you well through halftime. Their $30 Touchdown Platter boasts chicken wings, calamari, fried pickles, and garlic Parmesan duck fat fries to create the ultimate cheat day meal. Plus, their $25 High Noon Buckets come with five seltzers to help you and your friends wash it all down.
4650 Mission Boulevard, Pacific Beach
Firehouse American Eatery and Lounge
If you’re looking for much more than the typical Super Bowl watch party, Firehouse American Eatery and Lounge might be your spot. From 1:30 to 8 p.m., you can enjoy URBN pizza and Dirtybird Wings, bottle service, and a silent disco to go along with the game, which promises an unforgettable afternoon even if you don’t have the slightest interest in who wins the Super Bowl. General admission tickets are $29 and early-bird specials begin at $19, so purchase them here while they’re still available.
722 Grand Avenue, Pacific Beach
For a Vegas-inspired Super Bowl party, consider The Events Center at Harrah’s Resort SoCal. Expect appearances from former pro football players Doug Flutie, Shawne Merriman, and Nick Hardwick, luxury seating areas, and a tailgate-style buffet. Free general admission gets you in to watch the game, but if you want any of the special perks, purchase a $40 ticket upgrade for $100 VIP lounge access.
777 South Resort Drive, Funner
The Loma Club is offering a tasty lineup and their outdoor patio to watch the clash between the Bengals and Rams. Their drink specials include You & Yours canned cocktail bucket specials and team-color Jell-O shots to stick with the Super Bowl spirit. For food, they’re featuring a housemade chili, meatball hoagies, or you can step it up a notch with their chili cheese fries.
2960 Truxtun Road, Liberty Station
Mavericks Beach Club is hoping to replicate the fun on the field with their own Super Bowl Super Yard. The outdoor patio will be decked out with a football simulator, lawn games, and an LED screen to enjoy the game and create a miniature stadium setting. If you need any extra incentive, the bar will be offering $4–$5 drink specials all game long and raffling away two 55-inch LED TVs to a couple of lucky patrons.
860 Garnet Avenue, Pacific Beach
Though the 49ers fell just short of reaching Super Bowl LVI, San Diego’s home for the red and gold is still hosting the big game in style. Moonshine Beach’s Super Bowl menu includes $8 shots of Jack Daniel’s and Captain Morgan and $30–$35 buckets of beer and wine. We recommend arriving a couple of hours before the 3:30 p.m. kickoff to stake out a spot on their outdoor patio and catch every play of the game on their 10-foot LED screen.
1165 Garnet Avenue, Pacific Beach
For those looking for a main course that’s less messy compared to wings or ribs, Moto Deli’s BLT or Turketta Sandwich offers a tasty, but less sloppy alternative. Whether you want your sandwich hot or cold, or want to try their local craft, beer, wine or Kombucha, Moto’s Deli offers a Mediterranean and Southern-inspired sandwich lunch that allows you to focus on the game without having to worry about spilling BBQ sauce on your shirt.
1076 North Coast Highway 101, Encinitas
Whether your passion is for cheese-filled delights or heavenly smoked barbecue, Ranch 45’s SmokeHouse Tailgate Pick Up menu contains decadent versions of all the game-day classics. You can share the $25 burnt ends nacho dip or the $15 country-style baked mac and cheese with friends, but you may want the $30 half rack smoked back ribs all for yourself. Order before February 9 and pick up your order on February 13 between 10 a.m. and 2 p.m.
512 Via de la Valle, Solana Beach
Root for the West Coast team with good food and great ocean views. The Rooftop Bar at Mission Pacific is offering sips and snacks curated by Chef Roberto Alcocer while you watch the game. Guests wanting a more private experience can book a Big Game Cabana package with your own private 44-inch HDTV, shaded loungers, valet, and wifi.
201 North Myers Street, Oceanside
Super Bowl – Smokey and the Brisket
La Mesa’s Smokey and the Brisket is a wise choice for anyone hosting a large Super Bowl party this year. Their $250 Super Brisket Party Meal and their $200 Hail Mary Poker Party Meal are ideal for groups of 15 or more, with plentiful sides like barbecue beans, coleslaw, and big slabs of ribs to share. For smaller groups, try one of their For the Crew meals. Get your Super Bowl orders in February 11–13 between 11 a.m. and 1 p.m.
5465 Lake Murray Boulevard, La Mesa
Societe Brewing offers their very own Light Beer and their specialty guava and mango tropical IPA, The Pupil, either of which can perfectly complement a morning tailgate or be enjoyed as the game rolls on. You can enjoy Societe Brewing in-house or order from their online store for your at-home pleasure.
8262 Clairemont Mesa Boulevard, Convoy
Urban Plates is offering their 12 Tender Feast for $38 and their 6 Tender Feast for $20 for everyone out there with a big appetite. Go for classic crispy or Nashville hot. After making your choice, you can enjoy their filling tenders as catering, by ordering online, or dining in.
12857 El Camino Real, Carmel Valley; 8707 Villa La Jolla Drive, La Jolla
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Hit up one of these San Diego hotspots to watch football, eat and drink all day, and cheer on your team this Super Bowl Sunday
Updated February 2, 2024
Hosting a Super Bowl party is hard work. All of the food prep, clean-up, and rowdy houseguests can make this day into a nightmare. So why not go out and enjoy some drinks, eat some great food without the clean-up, and cheer on your team? Whether you root for the 49ers or the Chiefs, spend February 11 at one of these San Diego hotspots to watch Super Bowl LVIII. Sunday is supposed to be a day of rest, so we made the list for you. Kick off is at 3:30p.m., and all you have to do is pick which spot sounds best.

Head downtown to Barleymash and watch the game on one of their 45 TVs. Sports Illustrated even once hailed it as one of the best places in the country to watch the Super Bowl, so call ahead to reserve your spot or arrive early to secure your spot.
600 Fifth Ave #6916, Gaslamp Quarter
If you’re planning on steering clear from the downtown chaos, Slater’s 50/50 in Liberty Station is home to over 50 beers taps and 22 screens to enjoy the game. Attend their Big Game Watch Party for $90 and receive one entree, one appetizer, and access to their open bar throughout the duration of the game.
2750 Dewey Rd #193, Point Loma
For North County fans, Draft Republic locations in Carlsbad and San Marcos both has over 70 TVs to choose from and hundreds of beers on tap. Grab a seat anywhere because chances are good that you’ll be facing at least one TV. Enjoy Draft Republic’s all day Super Sunday Special offering $8 appetizers and Draft Republic beers, $2 off their pound of wings, and their Half Time Happy Hour Blitz offering 50 percent off well cocktails and selects pints and wines.
5958 Avenida Encinas, Carlsbad and 255 Redel Rd, San Marcos
Take a little trip up to Funner, CA, go to Harrah’s Resort Southern California and settle into one of their plush recliners located in the Events Center. Opt for their VIP Viewing Package featuring Topgolf Swing Suites transformed into exclusive viewing theaters for the big game, along with a bucket of beer and a private cocktail server upon reservation. Tickets are $150 which includes a table for two and entry at 2:30 p.m.
777 S Resort Dr, Valley Center

Don yourself in scarlet and gold before making your way to Moonshine Beach in PB for their Super Sunday Party, featuring special offers like five Bud Light or Budweiser beers for $32, $8 Tito’s or Jack Daniel’s, and $10 sliders. Doors open at 2:30 p.m., there is no cover, and it’s first come, first served, so don’t be late!
1165 Garnet Ave, Pacific Beach
North County 49ers fans can gather at Saddle Bar in Solana Beach, a cozy 1920s bike-shop-turned-sports-bar. For the ultimate Super Bowl watch party, don you’re Patrick Mahomes or Joe Montana jersey and join the fun at this 49ers hub.
123 Plaza St, Solana Beach

The name of this spot says it all: Kansas City Barbeque. Known for it’s appearance in Top Gun, this Gaslamp watering hole is the ideal spot to revel in another Chiefs Super Bowl win with quality BBQ, local craft beers, and fellow Chiefs fans.
600 W Harbor Dr, Gaslamp Quarter
Make your way over to Home and Away to be greeted by friendly faces dressed in red and white on Super Bowl Sunday. This popular Old Town sports bar serves as the home field for local members of the Chiefs Kingdom.
2222 San Diego Ave, Old Town

At Manchester Grand Hyatt‘s The Landing, football fans can watch the big game on a large projector screen while indulging in their game day menu consisting of loaded nachos, BBQ candy, and buffalo chicken sandwiches with $2 off draft beers.
1 Market Pl, Seaport Village
Bay Park’s Morena Provisions is cooking up a modern twist on stadium favorites this year for takeout and delivery. Their special Super Bowl Sunday menu includes salt and pepper chicken wings, pigs in a blanket, onion dip, baby back ribs, and so much more.
1122 Morena Blvd, Bay Park
Celebrate the end of the NFL season downtown at Nason’s Beer Hall at the Pendry Hotel. The hotel’s brewery is home to 23 televisions to catch every moment and is offering fans $10 Don Julio Tequila drinks along with $30 buckets of Modelo Especial or Pacifico beer.
570 J St, Gaslamp Quarter
Coronado’s Village Pizzeria is offering a to-go Super Bowl Party Pack that caters to six to 10 guests. Meal packs come with 10-piece wings, 10 mozzarella and zucchini sticks, and a 12-pack of Diablo garlic knots for $60. Add on a large single-topping pizza or a family salad for an additional $12.
1206 Orange Ave and 1201 1st St, Coronado
Scramble over to The Clubhouse Grill at the Fairmont Grand Del Mar for a Super Bowl buffet for the books for $89 per person with the option of bottomless beers for an addition $49. Buffet starts at 2 p.m. and ends once the game clock stops. Reserve your spot here.
5200 Grand Del Mar Way, Carmel Valley
Swing by this Del Cerro Texas BBQ joint to catch the pigskin game or an order of pigskin to go. Swing by the restaurant for tailgate specials including $25 and $30 buckets of domestics and import beers along with plenty of game day bites like their tri trip nachos or pulled pork sliders. For those hosting your own watch party, check out their catering offerings for groups of eight to 80.
5351 Adobe Falls Rd, Del Cerro
Located on Adams Avenue in Normal Heights, The Rabbit Hole is your destination for the big game. Their game day specials include $7 bloody Marys, $30 Nütrl hard seltzer buckets, and savory bites like their loaded fries topped with bacon bits, or their fried pickles.
3377 Adams Ave, Normal Heights
After a childhood obsession with the Barefoot Contessa and years in Michelin-starred kitchens, Juan Lopez is bringing Poppy Bakeshop to Liberty Station
It wasn’t his mother who inspired Juan Lopez to start baking. Nor was it pandemic boredom. It was Ina Garten. Lopez remembers it clearly—he was in third grade, watching TV at home in San Diego when the Food Network’s Barefoot Contessa appeared on the screen. She was in Paris, France, making profiteroles, which are essentially French cream puffs. He’d never seen them before. “That stuck with me forever,” Lopez says.
Forever, or at least present day. It was enough inspiration for him to launch his own pop-up bakery this June: Poppy Bakeshop, which now appears every weekend from 7 a.m. to 12:30 p.m. (or sellout) at Moniker Coffee in Liberty Station.
But let’s not fast-forward how he went from a third-grader to burgeoning bakery entrepreneur. After falling under Garten’s spell—I mean, who among us hasn’t at one point or another—Lopez decided to try his hand at making cookies, which proved equal parts satisfying (making something from scratch) and frustrating (not actually knowing what on Earth he was doing). But that itch never went away through high school, when he decided to pursue culinary school. But before enrolling, prospective students had to complete a six-month internship in a professional kitchen.
So Lopez went to the first French restaurant he ever visited—Cafe Chloe in East Village, where chef Katie Grebow took him under her wing. School didn’t pan out, but his education was just beginning.
In the early 2010s, San Diego’s culinary scene was still an afterthought on the national scale. Lopez recalls Grebow encouraging him to move to San Francisco to really hone his skills. “I was 18 and was like, ‘Well, I’ve got nothing else to do,’” he laughs. He walked into the one Michelin-starred La Folie in the Russian Hill neighborhood, resume in hand, and asked chef Roland Passot for a job. He started the next day.
After a few years in San Francisco, he returned to San Diego with the intention of moving out of restaurants and focusing on perfecting the foundations of pastry. After stints at Con Pane Rustic Breads, Herb & Wood, and Hommage Bakehouse, he landed at Wayfarer Bread & Pastry in 2023.
The Bird Rock bakery was already well on its way to national acclaim—it was named one of the best 100 bakeries in America by Food & Wine Magazine in 2020, not to mention the Critic’s Pick for “Best Bakery” by San Diego Magazine in 2022, 2024, 2025, 2026, runner-up in 2023, critic’s pick and runner-up in 2021, and then I stopped counting (because I’m pretty sure we all get the picture).
He still works part-time at Wayfarer while growing Poppy, but Lopez says he hopes to increase his pop-up schedule and collaborate more with other local makers. “The ultimate goal is to get a storefront,” he says. Normal Heights would be ideal, but he’s flexible on location and timeframe.
One thing he’s not flexible on is boxing himself into one type of pastry or flavor profile. “I really want Poppy to be this overwhelming abundance of items with different colors and different textures… I don’t want to be known for one thing,” he says. French-inspired, Mexican-influenced, and yes, even taking cues from the fashion industry. Take his plum cornbread, for instance. It’s an homage to Belgian designer Dries Van Noten’s vibrant palette.
“They had this one outfit that had this very, very bright kind of burgundy with this khaki-ish color. Then I went to the farmer’s market, and one of my favorite farmers, Heritage Family Farms, they had these gorgeous, gorgeous plums, and I was like, ‘Well, those are literally the color of that.’” The result? A sweet slice of rich reddish-purple plum cake.
He also draws inspiration from his own family. Every year, he makes coffee cake for Mother’s Day. Cinnamon rolls for Christmas. Basically, anything and everything that makes it onto his shelves is “based on what I’m craving,” Lopez laughs.
And he’s ready to share his cravings with you. “I’ve had so many bad days, and so many of them have been made better through pastry or through food,” he says. “I think as long as everyone just takes the time to just really enjoy what’s in front of them, that’s kind of all I hope for.”

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Along with other Filipino culinary icons, Ashley del Rosario is making Filipino pastries a category of their own
Baker Ashley del Rosario estimates she makes five people cry every day. It’s not because she’s some salty old grump. In fact, del Rosario is such a delight to talk to that we ended up chatting in the sunshine for 20 minutes after my two-hour parking meter ran out. (I got lucky—no ticket!) It’s because her baking philosophy, which centers around spotlighting her culture as a Filipina-American and using some of her mom’s recipes as inspiration, seems to uniquely touch a nerve in her community.
“People message me every day saying… ‘Oh my God, my mom loves your stuff. Oh my God, this made me so emotional. This reminds me of my childhood,’” she says. “I must be doing something right.”
We’re sitting outside at Michi Michi in Bankers Hill, where she finished up a two-month residency as the in-house guest baker on June 30. Her menu of Filipino-inspired pastries feature ingredients like mango, ube, pandan, calamansi, and taro leaves in items like French croissants and Italian maritozzos. But she’s also pushing flavor boundaries with pastries like a champorado tart, a Filipino chocolate rice pudding topped with a dollop of anchovy paste.
Love it or hate it, to del Rosario, the point is that she introduced champorado to a new audience. “If you don’t like Filipino food, or you’re not interested in it, or you don’t even get it… you [still] came into this bakery and you saw Filipino desserts,” she says. So the next time you come across champorado, your brain will already recognize it and hey, maybe you’ll give it a try.
San Diego is home to the fifth-largest Filipino population in the United States, with enclaves in Mira Mesa, National City, southeast San Diego, and Chula Vista. That’s led to a rise in popularity of Filipino food in San Diego, as well as across the country.
In 2021, Phillip Esteban—San Diego Magazine’s “Chef of the Year” in 2020—opened the first location of his fast-casual Filipino concept White Rice, which now has locations in Normal Heights and Sorrento Valley. Kristin Cleavinger’s coffee and matcha pop-up One of One draws inspiration from her own Filipina-American heritage. Tara Monsod, executive chef at Animae and Le Coq, is a three-time semifinalist for Best Chef in California by the James Beard Awards and one of the leading champions of Filipino-American cuisine. She was also del Rosario’s boss at her first kitchen job, which was doing pastries at Animae. (Nothing like jumping straight into the fire!)
Del Rosario says Monsod became a cultural and culinary mentor, pushing her to explore new and bigger opportunities. When she got the chance to study at the illustrious Italian Culinary Institute in Calabria, Italy, Monsod encouraged her to go. It changed del Rosario’s life—so much so, she’s moving to Italy later this year to continue honing her pastry skills.
In the future, she says she hopes to split her time between Italy and San Diego, continuing collaborations and pop-ups while developing what she sees as an entirely new lane within pastry: Italian pastry technique with distinctly Filipino flavors.
Italian pastry technique is different from classic French. Take croissants, for example. The Italian version, called cornetto, is often filled with creams, jams, or savory fillings, and tends to feel softer than its buttery, flakier French counterpart. They’re also more regionally driven, with different areas utilizing local specialties like citrus for the filling—an ideal vehicle for launching a Filipino-fusion creation.
There are plenty of globally-inspired bakeries in San Diego with their own specialties—Azúcar in Ocean Beach is Cuban, Su Pan offers traditional Mexican pastries, and Asa Bakery is modeled after Japanese kissaten cafés. There are even a number of local Filipino bakeries like Valerio’s 1979 (formerly Valerio’s City Bakery), Kababayan Bakery, and Starbread Bakery. But a Filipino-Italian bakery? Not yet. And even if there were, del Rosario says the more, the merrier.
“There is no competition,” she says. “It’s just showing our culture.”
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
A customized memory-filled explosion gift box is a creative way to show someone you care
Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most.
Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal.

The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.
Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments.

Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note.
What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves.
At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.
The Mexican restaurant continues the Barrio Logan tradition of art in unexpected places
I’m sitting in a slab of concrete under a freeway, eating a ceviche black as eyeliner.
There might be seven seats in this restaurant. Or maybe it’s 12 minus five. That area under the stairs might also be a couple seats, or it might just be a very inviting storage area with a flower vase. The restaurant is so small your core instinct is to count seats and tabulate if Alchemy – Choose Thy Poison is a real place with a sane business plan or if it’s a social art project designed to question the reality of restaurants and business plans.
There’s a large, floor-to-human-height window near our table. Through it, I notice someone didn’t make their bed this morning. It’s a decision I deeply empathize with. It’s moments like this that make you acutely aware that Alchemy is also technically the courtyard of a six-room micro-hotel called Narcissus. Not the kind of massagey boutique hotel you’re thinking of with soft woods, obscene amounts of linen, and opinions on bonsai therapy. It’s a near-Brutalist cube of base industrial materials—concrete and acrylics bent and molded into a series of alcoves, with pods to sleep in. Sculptures lie behind glass like Tilda Swinton circa 2013.
The window to the unmade bed forcibly crams light voyeurism into the dining experience. The hotel and Alchemy feel like the parts of Mexico I love the most. Although Mexico has its multimillion-dollar restaurants, a vast majority of the best street-level places feel like you’re temporarily recreating in a very lovely construction project.
Alchemy’s location is what most people comment on (“I can’t believe a place like this exists on a block like this.”)—jammed at the bottom of the freeway embankment on the northeast side of Barrio Logan. But that makes it distinctly Barrio, the historic cradle of San Diego’s Hispanic and Chicano culture. The I-5 freeway was built through Barrio in 1963—a fairly traumatic gashing of the neighborhood—and residents responded by painting epic murals on the ugly concrete belly of eminent domain. Where some would’ve just accepted the industrial blight, locals saw shade for a park. There is a deep history here of turning concrete into art, and Alchemy carries that on.

The vision for the property came from owner Benjamin Longwell, whose company—The Society of Master Craftsmen—sounds like it wears a monocle. Longwell is part of the new guard of developers who focus on urban infill. Instead of adding to the city sprawl, they find unused or underutilized parcels of land in established neighborhoods, then build creative mixed-use spaces that, in perfect scenarios, add something of value for locals.
I’m not making a case for architectural sainthood, but there isn’t a huge list of developers who would look at the line of cars exiting the freeway in front of Alchemy and think, “We must build here.” So in that sense, Narcissus and Alchemy feel additive to the community, not extractive.

I stare back at Alchemy’s ceviche negro, a glossy mound of halibut that looks inspired by the La Brea Tar Pits or melted vinyl records. Chef-owner and Mexico City–native Eddy Cortes saves all the trimmings of his dishes (garlic and onion skins, vegetable shavings), then chars them into an ash to create a recado negro—a Yucatán specialty that usually involves toasted chiles, achiote paste, vinegar, and a ton of warm spices. He tosses local halibut with squid ink, tamari, charred pineapple, and citrus. The usual charm of ceviche is that it’s light, bright, full of color. Not here.
It is fantastic—acidic but with a whole world of toasted, warm flavors, like ceviche that’s seen some things.
The menu from Cortes—a home cook his whole life, only having taken it professional a few years ago with his popular pop-up, Barracruda—is really a tour of specialties from various states in Mexico.

A crema de poblano has the blended ghost of rajas at its core: an emulsion of roasted poblanos with butter-sautéed onions and garlic, plus a touch of milk that’s topped with queso fresco, chile ancho, and morita oil. Morita—a smoky Mexican condiment made from dried and smoked red jalapeños for a less intense, fruitier cousin of chipotle—is the key here. It specializes in spiking fats (guacamole, fried eggs, burritos). Sop up the crema with house-baked garlic-rosemary sourdough, blackened from the ash of a corn husk.
Smoked tuna is a Baja gift that’s become an anchor for most San Diego taco shops, and Alchemy combines mesquite-smoked yellowtail with caramelized onions, sweet peppers, and Chihuahua cheese (the OG quesadilla filling), then stuffs it in a perfectly baked masa empanada. The result is somewhere between a TJ Oyster Bar taco, a calzone, and a tamale—but with extra flavor and more black hue from cuttlefish ink.
Alchemy’s huaraches de res is Cortes’ ode to where he’s from. Huaraches are the New Haven–style pizza of Mexican food—thick, oblong masa flatbread layered with refried beans and a payload inspired by the Mexico City markets the chef grew up roaming with his dad: braised beef (braseado), avocado salsa, pickled vegetables, salsa macha, and jocoque (Mexico’s fermented dairy product, like a cross between crema and labneh).
Alchemy’s seared tuna crudo gets a tad abused by the riot of big flavors: charred hibiscus salsa, avocado salsa, pickled grapes, pomegranate salsa macha, and chipotle aioli. It’s a fate that also tempers the joy of the zarandeado, with the adobo marinade on the shrimp fighting a bit with recado negro and chipotle crema. Sticking with curmudgeonly food critic notes, flies are a part of the Alchemy experience, at least during our visit. They’re fairly hard to evict from the outside world, but more measures could be taken to discourage their participation.

The oxtail tetelas—like a Mexican pupusa—are a diary note from Cortes’ travels to Tlaquepaque, where they famously superboost their salsa with a touch of instant coffee. First, Cortes braises the oxtail with beer and Mexican spices. Then he blends that braising liquid into a salsa with beef tallow, guajillo, charred onions, tomatoes, and black garlic. Keeping with the goth food theme, the oxtail goes into masa negra infused with squid ink.
Desserts are where you realize just how deeply Alchemy is committed to the art bit. Rarely do you see a neighborhood bistro trying to pull off trompe l’œil—the French specialty of making pastries and other desserts look like fruit or other everyday objects. (The phrase means “to deceive the eye” and is the historical precedent for the Is It Cake? phenomenon.) Pastry chef Catherinne Avila does, though. A “Naranja” comes out in the form of a mandarin, but inside is orange blossom mousse, apricot jelly, and sablée (a delicate, crumbly shortcrust). A “Philosopher’s Stone” comes in the form of a brick of gold with a serpent on top; inside are mango mousse, mango-Tajín jelly, and a coconut dacquoise.
As Barrio Logan enters an apprehensive phase—its creative culture and restaurant scene growing rapidly, bringing economic promise face-to-face with the need to protect the Chicano way of life—this concrete tuckaway from a Mexico City kid feels like a good step. The Barrio has a long history of making art in unexpected places, and Alchemy carries that a little further.
Photos Credit: Dee Sandoval






Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
After building a loyal following through coffee shop pop-ups, Scoopy Scoopy is putting down roots in Leucadia
There’s a saying in business that if you’re not evolving, you’re dying. I personally have a saying that if you’re not eating ice cream, you’re also probably dying, but of sadness.
Scoopy Scoopy doesn’t have either of those problems. The premium ice cream pop-up launched last year with the idea of setting up in coffee shops after hours, helping those businesses maximize their profitability while also avoiding the costs of a brick and mortar. But it turns out, a lot of people in Leucadia really like ice cream—so much so that Scoopy Scoopy decided to open their own scoop shop in the same building as Moto Deli and Cadence Cyclery (in the former Queenstage Coffee House space) on July 8.
Evolving doesn’t mean leaving the old ways behind. Zach Zien, who runs Scoopy with his partner Steven Segal and wife Sophia, says they will continue to pursue the shared space model on weekends at Coffee Coffee in Leucadia through the summer and are still open to popping up at other venues. “That’s still a core part of our business,” he says. But with steady demand in the Encinitas area, it gave them the confidence to put down roots of their own.
“People have really welcomed us and we’ve been well-received,” he explains. “We think this is the market to succeed in.”
The super-premium ice cream is still sourced from Chocolate Shoppe Ice Cream in Wisconsin, but instead of the eight flavors they’re limited to for popups, the permanent storefront will be able to offer 12. “There will be three or four that regularly rotate, with probably eight staples that are our best sellers,” says Zien, pointing to flavors like peanut butter, oatmeal cookie, and the alternating vegan options. They’ll also be able to fill pints to order, something they haven’t been able to do in the past.
Currently, Moto Deli closes at 4 p.m. daily, but once Scoopy Scoopy is up and running, it will offer beer and wine until 8 p.m. for a shared drinks-and-dessert Happy Hour. “We’re hoping to get a food truck vendor on regular rotation to have food options available after hours as well,” says Zien.
The spontaneity of pop-ups can be as exciting as it is efficient. But when it comes to ice cream, I like knowing exactly when and where I can get a scoop—before the sadness kicks in.
Scoopy Scoopy soft opens on July 8 at 190 N. Coast Hwy 101 in Encinitas. Initial operating hours are Wednesday and Thursday, noon to 8 p.m.; and Friday through Sunday, noon to 9 p.m. (subject to change).

Speaking of pop-ups, San Diego’s culinary entrepreneurs keep ramping things up with more concepts launching every week. But after a parade of pastry prodigies and brilliant breadmakers, it might be nice to sink your teeth into something with a bit of protein. (Shoutout to all my carboholic brethren out there.)
Jim Adamski is joining the ever-swelling ranks of MEHKO (Micro Enterprise Home Kitchen) businesses alongside the likes of The Hidden Gazebo Eatery in Lemon Grove and Warung RieRie in Serra Mesa with his new venture, Cold Smoke BBQ. He’s not following a specific regional barbecue style like Central Texas, Kansas City, or St. Louis—he’s driven by whatever inspires him at the time (or, whatever he’s craving). He’s also not following a specific schedule. “My loose plans are weekends… then eventually maybe during the week,” he says. His menu and pick-up schedule get updated regularly, with pre-orders available to pick up from his house in 4S Ranch. So far, he says the dry-rubbed ribs and rib tips have been the best-sellers. But if you absolutely can’t resist adding a bread-adjacent item, you’re still in luck—he’s got cornbread.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.
San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.
That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.
Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.
Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.
Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.
The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.
The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.
San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.
Learn more at um.app, or download the Unconscious Moderation app on the App Store or Google Play.