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14 places, plates, and happenings to make anyone a football fan on Super Bowl Sunday
Ranch 45
The biggest game of the year calls for the best grub and watch parties. Need some inspiration for your roster? Look to these 14 spots for how to make the most of your Super Bowl LVI (or Puppy Bowl)—whether you’re celebrating at your favorite bar or from the comfort of your own home.
Just a block away from Petco Park, Bub’s is offering a Super Bowl drink menu consisting of $5 Bud Light drafts, seltzers, and cans, along with $5.50 Michelob Ultra, Mango Cart, and Kona Big Wave drafts for all the local beer enthusiasts. If you’d like to enjoy the game a block from the beach instead, you can find the same deals at Bub’s @ the Beach.
715 J Street, Petco Park; 1030 Garnet Avenue, Pacific Beach
Super Bowl – Deck
This downtown bar has lots of bites to satisfy your appetite. Fun $10 appetizers like cinnamon pretzel bites, Flamin’ Hot Cheetos corn dogs, and Fritos pies toe the line between sweet and savory and can be washed down with $7 Jack Daniel’s shots or one of their $25 Buena Cerveza bucket specials. If you need to step away from the screen, there’s an array of fun activities like corn hole, pool, and oversized beer pong.
335 Sixth Avenue, Petco Park
Beginning at 1 p.m., Draft’s Super Bowl pre-party will provide a tailgate experience with free tastings from Ballast Point, Tap Truck, and Patrón; discounted appetizers on pretzel bites and shredded beef nachos; and dozens of screens to watch the game. There’s also a chance to win prizes by participating in their Square Game, where all proceeds are being donated to Rady Children’s Hospital.
3146 Mission Boulevard, Mission Beach
Pacific Beach gem Duck Dive is a great place to watch the big game, with drink and dining specials to last you well through halftime. Their $30 Touchdown Platter boasts chicken wings, calamari, fried pickles, and garlic Parmesan duck fat fries to create the ultimate cheat day meal. Plus, their $25 High Noon Buckets come with five seltzers to help you and your friends wash it all down.
4650 Mission Boulevard, Pacific Beach
Firehouse American Eatery and Lounge
If you’re looking for much more than the typical Super Bowl watch party, Firehouse American Eatery and Lounge might be your spot. From 1:30 to 8 p.m., you can enjoy URBN pizza and Dirtybird Wings, bottle service, and a silent disco to go along with the game, which promises an unforgettable afternoon even if you don’t have the slightest interest in who wins the Super Bowl. General admission tickets are $29 and early-bird specials begin at $19, so purchase them here while they’re still available.
722 Grand Avenue, Pacific Beach
For a Vegas-inspired Super Bowl party, consider The Events Center at Harrah’s Resort SoCal. Expect appearances from former pro football players Doug Flutie, Shawne Merriman, and Nick Hardwick, luxury seating areas, and a tailgate-style buffet. Free general admission gets you in to watch the game, but if you want any of the special perks, purchase a $40 ticket upgrade for $100 VIP lounge access.
777 South Resort Drive, Funner
The Loma Club is offering a tasty lineup and their outdoor patio to watch the clash between the Bengals and Rams. Their drink specials include You & Yours canned cocktail bucket specials and team-color Jell-O shots to stick with the Super Bowl spirit. For food, they’re featuring a housemade chili, meatball hoagies, or you can step it up a notch with their chili cheese fries.
2960 Truxtun Road, Liberty Station
Mavericks Beach Club is hoping to replicate the fun on the field with their own Super Bowl Super Yard. The outdoor patio will be decked out with a football simulator, lawn games, and an LED screen to enjoy the game and create a miniature stadium setting. If you need any extra incentive, the bar will be offering $4–$5 drink specials all game long and raffling away two 55-inch LED TVs to a couple of lucky patrons.
860 Garnet Avenue, Pacific Beach
Though the 49ers fell just short of reaching Super Bowl LVI, San Diego’s home for the red and gold is still hosting the big game in style. Moonshine Beach’s Super Bowl menu includes $8 shots of Jack Daniel’s and Captain Morgan and $30–$35 buckets of beer and wine. We recommend arriving a couple of hours before the 3:30 p.m. kickoff to stake out a spot on their outdoor patio and catch every play of the game on their 10-foot LED screen.
1165 Garnet Avenue, Pacific Beach
For those looking for a main course that’s less messy compared to wings or ribs, Moto Deli’s BLT or Turketta Sandwich offers a tasty, but less sloppy alternative. Whether you want your sandwich hot or cold, or want to try their local craft, beer, wine or Kombucha, Moto’s Deli offers a Mediterranean and Southern-inspired sandwich lunch that allows you to focus on the game without having to worry about spilling BBQ sauce on your shirt.
1076 North Coast Highway 101, Encinitas
Whether your passion is for cheese-filled delights or heavenly smoked barbecue, Ranch 45’s SmokeHouse Tailgate Pick Up menu contains decadent versions of all the game-day classics. You can share the $25 burnt ends nacho dip or the $15 country-style baked mac and cheese with friends, but you may want the $30 half rack smoked back ribs all for yourself. Order before February 9 and pick up your order on February 13 between 10 a.m. and 2 p.m.
512 Via de la Valle, Solana Beach
Root for the West Coast team with good food and great ocean views. The Rooftop Bar at Mission Pacific is offering sips and snacks curated by Chef Roberto Alcocer while you watch the game. Guests wanting a more private experience can book a Big Game Cabana package with your own private 44-inch HDTV, shaded loungers, valet, and wifi.
201 North Myers Street, Oceanside
Super Bowl – Smokey and the Brisket
La Mesa’s Smokey and the Brisket is a wise choice for anyone hosting a large Super Bowl party this year. Their $250 Super Brisket Party Meal and their $200 Hail Mary Poker Party Meal are ideal for groups of 15 or more, with plentiful sides like barbecue beans, coleslaw, and big slabs of ribs to share. For smaller groups, try one of their For the Crew meals. Get your Super Bowl orders in February 11–13 between 11 a.m. and 1 p.m.
5465 Lake Murray Boulevard, La Mesa
Societe Brewing offers their very own Light Beer and their specialty guava and mango tropical IPA, The Pupil, either of which can perfectly complement a morning tailgate or be enjoyed as the game rolls on. You can enjoy Societe Brewing in-house or order from their online store for your at-home pleasure.
8262 Clairemont Mesa Boulevard, Convoy
Urban Plates is offering their 12 Tender Feast for $38 and their 6 Tender Feast for $20 for everyone out there with a big appetite. Go for classic crispy or Nashville hot. After making your choice, you can enjoy their filling tenders as catering, by ordering online, or dining in.
12857 El Camino Real, Carmel Valley; 8707 Villa La Jolla Drive, La Jolla
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Hit up one of these San Diego hotspots to watch football, eat and drink all day, and cheer on your team this Super Bowl Sunday
Updated February 2, 2024
Hosting a Super Bowl party is hard work. All of the food prep, clean-up, and rowdy houseguests can make this day into a nightmare. So why not go out and enjoy some drinks, eat some great food without the clean-up, and cheer on your team? Whether you root for the 49ers or the Chiefs, spend February 11 at one of these San Diego hotspots to watch Super Bowl LVIII. Sunday is supposed to be a day of rest, so we made the list for you. Kick off is at 3:30p.m., and all you have to do is pick which spot sounds best.

Head downtown to Barleymash and watch the game on one of their 45 TVs. Sports Illustrated even once hailed it as one of the best places in the country to watch the Super Bowl, so call ahead to reserve your spot or arrive early to secure your spot.
600 Fifth Ave #6916, Gaslamp Quarter
If you’re planning on steering clear from the downtown chaos, Slater’s 50/50 in Liberty Station is home to over 50 beers taps and 22 screens to enjoy the game. Attend their Big Game Watch Party for $90 and receive one entree, one appetizer, and access to their open bar throughout the duration of the game.
2750 Dewey Rd #193, Point Loma
For North County fans, Draft Republic locations in Carlsbad and San Marcos both has over 70 TVs to choose from and hundreds of beers on tap. Grab a seat anywhere because chances are good that you’ll be facing at least one TV. Enjoy Draft Republic’s all day Super Sunday Special offering $8 appetizers and Draft Republic beers, $2 off their pound of wings, and their Half Time Happy Hour Blitz offering 50 percent off well cocktails and selects pints and wines.
5958 Avenida Encinas, Carlsbad and 255 Redel Rd, San Marcos
Take a little trip up to Funner, CA, go to Harrah’s Resort Southern California and settle into one of their plush recliners located in the Events Center. Opt for their VIP Viewing Package featuring Topgolf Swing Suites transformed into exclusive viewing theaters for the big game, along with a bucket of beer and a private cocktail server upon reservation. Tickets are $150 which includes a table for two and entry at 2:30 p.m.
777 S Resort Dr, Valley Center

Don yourself in scarlet and gold before making your way to Moonshine Beach in PB for their Super Sunday Party, featuring special offers like five Bud Light or Budweiser beers for $32, $8 Tito’s or Jack Daniel’s, and $10 sliders. Doors open at 2:30 p.m., there is no cover, and it’s first come, first served, so don’t be late!
1165 Garnet Ave, Pacific Beach
North County 49ers fans can gather at Saddle Bar in Solana Beach, a cozy 1920s bike-shop-turned-sports-bar. For the ultimate Super Bowl watch party, don you’re Patrick Mahomes or Joe Montana jersey and join the fun at this 49ers hub.
123 Plaza St, Solana Beach

The name of this spot says it all: Kansas City Barbeque. Known for it’s appearance in Top Gun, this Gaslamp watering hole is the ideal spot to revel in another Chiefs Super Bowl win with quality BBQ, local craft beers, and fellow Chiefs fans.
600 W Harbor Dr, Gaslamp Quarter
Make your way over to Home and Away to be greeted by friendly faces dressed in red and white on Super Bowl Sunday. This popular Old Town sports bar serves as the home field for local members of the Chiefs Kingdom.
2222 San Diego Ave, Old Town

At Manchester Grand Hyatt‘s The Landing, football fans can watch the big game on a large projector screen while indulging in their game day menu consisting of loaded nachos, BBQ candy, and buffalo chicken sandwiches with $2 off draft beers.
1 Market Pl, Seaport Village
Bay Park’s Morena Provisions is cooking up a modern twist on stadium favorites this year for takeout and delivery. Their special Super Bowl Sunday menu includes salt and pepper chicken wings, pigs in a blanket, onion dip, baby back ribs, and so much more.
1122 Morena Blvd, Bay Park
Celebrate the end of the NFL season downtown at Nason’s Beer Hall at the Pendry Hotel. The hotel’s brewery is home to 23 televisions to catch every moment and is offering fans $10 Don Julio Tequila drinks along with $30 buckets of Modelo Especial or Pacifico beer.
570 J St, Gaslamp Quarter
Coronado’s Village Pizzeria is offering a to-go Super Bowl Party Pack that caters to six to 10 guests. Meal packs come with 10-piece wings, 10 mozzarella and zucchini sticks, and a 12-pack of Diablo garlic knots for $60. Add on a large single-topping pizza or a family salad for an additional $12.
1206 Orange Ave and 1201 1st St, Coronado
Scramble over to The Clubhouse Grill at the Fairmont Grand Del Mar for a Super Bowl buffet for the books for $89 per person with the option of bottomless beers for an addition $49. Buffet starts at 2 p.m. and ends once the game clock stops. Reserve your spot here.
5200 Grand Del Mar Way, Carmel Valley
Swing by this Del Cerro Texas BBQ joint to catch the pigskin game or an order of pigskin to go. Swing by the restaurant for tailgate specials including $25 and $30 buckets of domestics and import beers along with plenty of game day bites like their tri trip nachos or pulled pork sliders. For those hosting your own watch party, check out their catering offerings for groups of eight to 80.
5351 Adobe Falls Rd, Del Cerro
Located on Adams Avenue in Normal Heights, The Rabbit Hole is your destination for the big game. Their game day specials include $7 bloody Marys, $30 Nütrl hard seltzer buckets, and savory bites like their loaded fries topped with bacon bits, or their fried pickles.
3377 Adams Ave, Normal Heights
At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners
Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background.
“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”
After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.
I’m tired just talking to her.
Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail.

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says.
Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.
All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).
English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’”
Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.
Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.
Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.”
“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
After a blind taste test, these four desserts came out on top—see the winners here
Basque grandmothers have not been making it for centuries. If you’re a millennial, there’s a strong possibility you’re older than the dessert itself. Yet somehow in less than 40 years, the Basque cheesecake—a half-pudding, half-cake creation with a top that looks like a mistake—managed to ooze its way onto menus all over the world.
It became the undisputed dessert star of San Diego’s restaurant world this year. So we invited 19 of the top restaurants, pastry chefs, and bakers to bring their best to the San Diego Magazine office for a blind taste test to find the best in the city.
First, a little history and context.
In 1987, after failing to find a job as an electrician, Santiago Rivera started working as a bartender at his parents’ unassuming pintxo bar La Viña, in San Sebastián, Spain. He was a naturally curious, self-taught cook who spent his free time testing recipes, tinkering with ingredients, and tweaking techniques.
So when it came to the cheesecake—which hadn’t changed much since its invention (a rudimentary version was served at the first Olympics in Greece 4,000 years ago, and the modern New York version in 1872)—he got radical with it.
He removed the crust (partly just to speed up the process because time is money for a small business). Without the crumbly crust, the experience was far creamier, less granulated. Then he cranked the oven to 400 degrees, nearly 100 degrees hotter than the normal baking temperature.
The result? The top became deeply caramelized, almost burnt, while leaving the center luxuriously soft and loosely set. The restaurant became a legend because of this breakthrough in the dairy arts, and his father never let him stop making it after that.
Now, 67 years after the restaurant’s opening, La Viña stands out for the unceasing line spilling onto the street, and the remarkable amount of curd cultists standing nearby, hovering over cream-smeared plastic containers. It’s the kind of scene that makes you stop and think: What the hell are they eating?
Now, the blind tasting. To keep things fair, the contenders were divided into four categories: Restaurant Traditional, Restaurant Flavored, Bakery Traditional, and Bakery Flavored. (It’s a tad unfair to pit a baker who specializes in the one glorious thing against a restaurant that cooks dozens of things.) Each entry was served blind and judged on texture, flavor, and number of vaguely inappropriate food moans.
The logistics were chaotic, to say the least. Our fridge—not a walk-in, sadly—was packed to the brim. Each cake was sliced, secretly labeled, and shuffled onto plates while the team gathered in the conference room. The whole shebang was not in any way sponsored by Lactaid, despite our various attempts to convince them of this ripe marketing opportunity.
The judging became gloriously unhinged. We heard it all, from “I don’t care how the cheesecake gets in my mouth, it just needs to happen,” and “Is it supposed to be this jiggly?” to “Kind of a baby throw-up situation,” “Straight cheese,” and “I’m getting vague socks there.”
But four Basque cheesecakes stood out among the rest, earning themselves the title of Best Burnt Basque Cheesecake in San Diego.

A restaurant for the people. Rosarito native chef Juan González and Megan Strom are the ideal married couple to be running a farm-to-table joint. She’s been a farmer for decades, selling top-notch produce to some of the best restaurants in California—which is how the two met. A couple years ago, she started working at the small organic farm in Valley Center run by Mike Reeske, who had spent decades breeding the perfect heirloom beans for SoCal’s climate. He recently retired, and gifted those strains to Strom—who grows them (and other crops) for their tiny Escondido taco/burrito shop specializing in guisados (Mexican stews).
A Basque cheesecake in a taco shop? You bet. Juan’s got family roots in Spain and has cooked in Spanish kitchens.
Mesa Agricola’s winning Basque is by far the most “burnt” of all contenders—so much so that an Instagram follower declared it a mistake. But as Chef Juan notes, there’s an art to hitting the sweet spot where “the bitterness of the char balances the richness and sweetness without turning it into ‘chicharrón.’” Plus, char is a core charm of Baja cooking. It’s the perfect Basque for the people who prefer setting their campfire marshmallows fully on fire.

With red leather booths and a retro steakhouse vibe, Moe’s in Mission Beach is a good cheat day destination. The menu is flavor maximalism—dry-aged steaks, housemade pastas, brown liquors, and sides like the lobster truffle mac ’n’ cheese. Pastry chef Eli Peralta (whom some might remember as the creator of The Patio on Lamont’s “Twisted Elvis”—a peanut butter-banana brûlée stunner) brings that same intensity to the dessert menu.
Baked at sister restaurant Molly’s (6 feet away), his Basque is served on a bed of caramel with walnut brittle and a dollop of whipped cream, an indulgent recipe that converted the pastry chef himself. “I wasn’t crazy about cheesecakes,” Eli admits. “Then I started making different flavors, and I started to like them.” He’s not the only convert: During our blind tasting, one judge likened the cake to crème brûlée, concluding, “I don’t even like crème brûlée, but I like this.”

Every creative pursuit starts with a muse—and Lada Sadovnyk’s has been the Basque cheesecake for years. In Ukraine, she baked them for friends and family gatherings, never imagining she would one day build an entire bakery around them in the US. “When we moved to San Diego,” she explains, “I kept thinking, ‘What can I do? What do I really love to do?’”
The answer is pretty fantastic.
After obsessing over proportion and techniques, chasing that molten center and deeply caramelized top, what began as an online recipe evolved into something entirely of her own.
She moved from her home kitchen to a rented commercial kitchen close to Sports Arena. The orders kept coming, and so did the pressure. “At one point, I was thinking about divorcing my husband,” she says with a laugh (while sitting next to him). The grind paid off: Today, Muse Cheesecakes bakes roughly 1,200 cheesecakes a month and is planning to open its first brick-and-mortar home in Pacific Beach.
For our competition, the expectations met reality. Muse has made a quick name in San Diego as the Basque to beat. In a blind taste test, there’s no bias, no reputational shine to sway a room. The response on reveal: “Oh, of course.”

Husband-and-wife duo Alex and Anastasia Kiperband pulled off the number of failures (and then some) that are required of any search for the best recipe. After adjusting baking temps, sugar rations, and experimenting with different brands of cream cheese and heavy cream—they finally landed on something worthy of a business license.
“When we started this business in America, we were really nervous,” Anastasia says, co-owner of Bite Cheesecakes & Bakery.
Once they won over those first customers, their confidence grew enough to start tinkering. When Dubai chocolate took social media by storm, they developed their own version, making the pistachio paste from scratch before layering the buttery kataifi pastry beneath a glossy chocolate shell to create its signature Dubai Chocolate Basque Cheesecake.
“In a lot of situations, we’re converting cheesecake haters to cheesecake lovers,” they say. “That’s probably the best feedback that we get.”
Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.
Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.
Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.
Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave.
“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit, addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”
That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.
Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.
Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.
What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time
For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.
Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego.
Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.
Casa Del Lobo blends coffee culture with Mexican design, serving seasonal drinks alongside its own handcrafted ceramics
There aren’t many places left in San Diego with a lack of specialty coffee options. This week, we can add La Jolla Shores to that list—Casa Del Lobo has arrived. Life-and-business partners Christine Silver and Saul Moreno came to San Diego the same route so many of us have: coming for vacation and falling in love with the city and each other.
Silver was working on Wall Street in New York City and decided to visit some friends in SoCal after the pandemic clouds lifted. Moreno happened to be visiting from Mexico City at the same time. The two met, moved here, got married, had a baby, and thought, “Hey, why not start our own business?”
Apparently, their whirlwind lives needed more windy whirls. (Windy whirls? They like to stay busy.) Casa Del Lobo isn’t either of their first rodeos, although it’s both of their first forays into the coffee space. “We’re both serial entrepreneurs,” laughs Silver. She runs a venture capital business that invests in women-owned wellness companies, and he runs his own logistics company out of Mexico City. “We keep saying, ‘Oh, it’s the last time we’ll start a business. Then all of a sudden, a year or two later, we can’t help ourselves.’”
The idea to open Casa Del Lobo initially started when the pair began decorating their house in Windansea. After looking for large-scale ceramic planters and outdoor fountains that met their quality expectations without egregious price tags (something Moreno was used to seeing in Mexico), they realized there simply weren’t any comparable options here.
So rather than continuing to drive over the border to go shopping, they decided to bring Mexican ceramic style to San Diego.
The partners now run a manufacturing facility in Tecate, specializing in large-format ceramics and specialty glazes. As they sought out potential locations to open a planter store, they realized they could go one of two routes. One, get a warehouse in an industrial area and rely on marketing to get the word out. Or two, they could diversify by opening a homey retail store where people have to walk through the shop area to get a cup of specialty coffee.
They went with option two, and coffee quickly became their primary objective.
“My husband and I, we love coffee,” she says, adding that whenever they go on vacation, no matter where they are in the world, figuring out where to get a java fix every day is their number one goal. (Side note: I can strongly relate.) Mexico City coffee and design culture lean heavily urban and industrial in feel, mixing both an Old World architecture with modern sensibilities—something Silver says they felt was missing locally, specifically in La Jolla Shores.
Casa Del Lobo, which translates to “house of the wolf” in Spanish, soft opened this week, with traditional coffee offerings like lattes, cappuccinos, and Americanos, along with four housemade syrups that will change seasonally (currently, they are vanilla, lavender, orange blossom, and brown sugar cinnamon). For now, the food is simple pastries from Knead Artisan Bakery, but Silver says they plan to add more options like breakfast burritos, paninis, and natural wine in the future. Eventually, customers will also be able to purchase their signature ceramics online, and one day, they may open more locations along the California coast.
But for now, they’re just getting started in La Jolla. “We’ll be here forever,” says Silver. “We want this to be the first of many.”
Casa Del Lobo is now open at 2246 Avenida de la Playa every Tuesday through Sunday, 7 a.m. to 1 p.m.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The team behind El Agave and Nómade will open a breezy new restaurant with tapas, housemade pasta, seafood, and plenty of wine this September
After running El Agave Restaurant & Tequileria in Old Town for 30 years and opening Nómade Tapas & Records in North Park in 2025, owner Juan Carlos Gomez wasn’t actively on the hunt for a new project. But sometimes, you have to grab the opportunities as they come, unexpected though they may be.
He was taking a stroll in Bankers Hill last year when he noticed Barrio Star was closing after 17 years. “[It] was a neighborhood staple for a long time,” he says. So he figured he’d take a look. “We were talking with ownership and threw out an offer, and then it was accepted. So we were like, ‘Okay, cool, guess we’re going to get a new concept going!” (Much respect to the YOLO business style.)
That new restaurant is nearing completion. Filo will open early in September. The restaurant’s name, pronounced fie-low, references phyllo, the Greek word for “leaf” and an unleavened pastry dough commonly used in Mediterranean (often Greek) cuisines. Gomez says the menu will range from all over the Mediterranean region.
“I’ve always been a fan of European cuisine, obviously, but I can’t land on just one,” he laughs. “I’m part Spanish, so we wanted to do something Mediterranean, have a little bit of Spanish, have a little bit of French, Italian, Greek… a lot of olive oil, a lot of sea salt, and very, very light seasoning.”

Although the menu feels European, Gomez says expect the vibe and ingredients to feel very Southern Californian. There will be tapas, of course, and other small plates, along with housemade pastas, salads, with lots of seafood (like a whole branzino) coming from local purveyors. The accompanying beverage program will feel equally breezy, “fresh, very light, citrusy, salty,” he says. “We’re going to have a pretty hefty wine list and full bar.”
Gomez’s goal for Filo is for it to feel like a laid-back, seaside eatery on the craggy Mediterranean coastline—light colors, white oak, lime wash, flowing between the indoor dining room and outdoor patio. Personally, a European escape sounds pretty awesome right about now.
Filo opens at 2706 Fifth Avenue in early September. Initial operating hours are 4 p.m. to 10 p.m. daily, with lunch and happy hour coming soon. (Subject to change.)

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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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