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Dine with culinary giants in Rancho Santa Fe, enjoy a day of rejuvenation in Point Loma and shop from independent bookstores in North Park.
July is just around the corner, and San Diego is heating up—literally and figuratively! From barbecue smoke and fireworks to the occasional SpaceX rocket lighting up the sky, there’s no shortage of excitement. Before the Fourth of July frenzy and your family from out of town descends upon you, take advantage of this weekend’s relative calm. Check out our top picks for things to do in San Diego this weekend before the festivities begin.
Food & Drink | Festivals & Art | Concerts & Theater | More Fun Things to Do

Rancho Valencia Resort & Spa is hosting a gourmet nod to the culinary giants of the Valle de Guadalupe this Thursday night from 6:30 p.m. to 9:30 p.m. Beginning with an hour-long welcome reception where guests can munch on light bites, begin exploring the night’s wine selections and listen to a live performance from Tijuana-based musician Azzul Monraz, before feasting on a multi-course pairing dinner. Chefs David Castro Hussong and Maribel Aldaco of Fauna & Bruma Wine Garden, chef Alfredo Villanueva of Villa Torél, and winemaker Lulú Martinez of Bruma Winery will all take part in crafting the evening’s creations. Tickets are $425 per person and include food, beverage, tax and gratuity.
5921 Valencia Circle, Rancho Santa Fe
Natural wine drinkers emphasize the importance of simplicity, with an organic taste free of chemicals. Amateur oenophiles can see if they taste the natural difference this Friday and Saturday during the 6th Annual Nat Diego Natural Wine Festival, kicking off with an opening reception at Mabel’s Gone Fishing Friday night ($50). Saturday’s festivities at Bread & Salt begin with a tasting session ($70) with winemakers and wine aficionados alike from 1 p.m. to 5 p.m. and conclude with a free party from 8 p.m. to midnight. Tickets for Friday and Saturday can be purchased here.
3770 30th Street, North Park | 1955 Julian Avenue, Barrio Logan
Take a gastronomic trek of Normal Heights during the 23rd Annual Taste of Adams Avenue. From 11 a.m. to 3 p.m. this Sunday, 40 standout restaurants, bakeries, bars and more will be offering a compact but plentiful menu of bites and sips that show off the neighborhood’s culinary zeal. Tasters can walk the foodie route, bike from place to place or take a complimentary trolley ride along Adams Avenue to complete the culinary course. Tickets to Taste of Adams Avenue are $50 and can be purchased here.
3441 Adams Avenue, Normal Heights

Those looking to activate their mind, body and spirit can take part in “A Day of Movement & Mindfulness” at Ingram Plaza in Liberty Station. From 9 a.m. to 3 p.m., there will be an array of fitness and relaxation activities, with meditation, massages, yoga classes, HIIT, sound baths, cold plunges and pickleball. There will also be live music from DJ Mancat, food trucks, a beer garden courtesy of Liberty Public Market, and a wellness village with dozens of local vendors. Tickets to the Anchored in Wellness Festival are $30 and can be purchased here.
2640 Cushing Road, Point Loma
This Saturday, several local bands will rock the Julian Town Square during this outdoor music festival in East County from 12 p.m. to 6 p.m. The third annual festival, put on by the Julian Chamber of Commerce, will have a genre-spanning lineup with six San Diego-based groups—including the hometown Bree Jones Band—performing throughout the day. There will also be several food and craft vendors; though attendance is free, donations and contributions will be accepted for the continued development of the town square.
2712 Washington Street, Julian
Influential photographer Garry Winogrand and several of the most iconic shots taken through his Leica camera will be on display through January 12 at the San Diego Museum of Art. Expect photos depicting the launch of Apollo 11, the animal stars of the Bronx Zoo, counterculture era demonstrations and controversial perspectives of women among the many pictures on the wall. As demonstrated in this exhibition, no matter what scene or sight he was covering, Winogrand immersed himself in his surroundings, resulting in detailed snapshots that captured distinct moments in time.
1450 El Prado, Balboa Park
Hybrid resource center, vegan eatery and volunteer-run venue The Che Cafe is hosting a weekend music festival this Saturday and Sunday starting at 4 p.m. Open to all ages, seven performers will hit the stage each day, with several screamo and punk acts from SoCal in the mix. Weekend passes are already sold out but $15 single-day tickets still remain; tickets are $20 at the door. Proceeds from this two-day benefit show will go towards the Palestinian Youth Movement and further socially conscious programming at The Che Cafe.
1000 Scholars Drive South, La Jolla

With conductor Gemma New at the helm and pianist Olga Kern on the keys, the San Diego Symphony Orchestra will open the Rady Shell’s Summer 2024 Season Friday night. The following evening, the waterfront venue will host The Music of John Williams on Saturday night, led by conductor David Newman, lauding the composer of arguably the most recognizable cinematic scores. The opening weekend finale will be An Evening with Audra McDonald. Each show will begin at 7:30 p.m. and feature the San Diego Symphony Orchestra; tickets are still available for each concert, starting at $42.
222 Marina Park Way, Embarcadero
During its multi-city theater tour, the World Ballet Festival concocts an intriguing sampler of seductive ballet works aimed at initiating first-time ballet audiences and satisfying long-time theater devotees. This Saturday at the San Diego Civic Theatre, a talented mix of artists from local ballet institutes and big city performing arts troupes, including special guests Tiler Peck and Roman Mejia of the New York City Ballet, will provide a classical ballet entry point. Tickets for this performance are ranging from $35 to $95.
1100 Third Avenue, Downtown
The Water for People San Diego Committee, Avista and KSDS Jazz 88.3 are bringing a breezy afternoon of music, to raise money for the supply of clean drinking water worldwide, to the East Village this Saturday. The tunes will play throughout the afternoon at Quartyard, from 2 p.m. to 9 p.m., with an outdoor festival lineup full of San Diego jazz luminaries, headlined by Gilbert Castellanos. Food and drinks will be available for purchase, and there will be a craft beer garden for the adults at the venue. Tickets are $35 when purchased in advance online and $45 at the door.
1301 Market Street, East Village

Notorious for his chaotic and surreal antics-driven comedy style, Eric Andre is taking his Adult Swim variety/talk show “The Eric Andre Show” to the House of Blues on Friday night. Doors will open at 8 p.m., with the show beginning at 9 p.m. Tickets for Eric Andre Show Live! are available for $64.
1055 Fifth Avenue, Downtown
The 28th Annual Oceanside Independence Day Parade will celebrate the 4th of July with a theme of “Celebrating Our Heritage.” This year’s festivities will feature military members, first responders and more than 100 neighborhood organizations parading the streets via cars, floats and on foot. As a special piece of recognition, a trio of Oceanside community advocates will be highlighted as hometown heroes for their extensive volunteer work. The Parade begins at 10 a.m.
Coast Highway from Wisconsin Avenue to Civic Center Drive, Oceanside
Whether you’re swimming in #BookTok recommendations or just looking for a new paperback to bring to the beach, the North Park Mini Book Fair is a bite-sized book fair for readers to shop local and find their next novel obsession. From 10 a.m. to 5 p.m., several San Diego independent bookstores and vendors will be selling books from a variety of authors, graphic artists and genres at North Park Mini Park. Expect appearances from Mysterious Galaxy, Joyride Bookshop and many more, with live music from Adam Gnade, interactive activities and more at this free extravaganza from Verbatim Books.
3812 29th Street, North Park
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
The University Heights eatery will close September 7 for a multi-month renovation and rebrand
Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.
Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism.
“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere.

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.
The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”
Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics.
The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally.

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.
“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see.
Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Sinner Buns is building a following for its slow-made, seriously gooey weekend treats
When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster.
Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender.
Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.
After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since.
There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.
You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront.
But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
From her Rancho Peñasquitos kitchen, Yanira Majano is sharing family recipes through San Diego’s growing home-restaurant movement
When San Diego launched Micro Enterprise Home Kitchen Operations (MEHKO), it changed everything. Riverside County first established the experimental program in 2019, with San Diego introducing its own countywide pilot program in 2022 and granting it permanent status in 2024. The new category allowed people to launch at-home retail food operations—basically, home restaurants—with special requirements and restrictions to ensure food safety and smooth operations. Over two dozen counties across California have since adopted their own versions with over 1,200 permits issued, around 100 of them in San Diego alone.
Some have a dizzyingly long waitlist (Warung RieRie), others are still getting their name out there (The Hidden Gazebo Eatery), and still others use MEHKO for pickups rather than fully opening their home as an onsite dining facility. Love Pupusas falls into that category.
Yanira Majano came with her family from El Salvador to the United States when she was 11 years old, bringing a love of cooking and desire to share the country’s cuisine along with her. “There’s a lot of similarity [between Salvadoran food and] Central, South America, even Baja Mexico,” she says. Salvadoran cooking tends to be less spicy than some Mexican cuisines, with an emphasis on ingredients like corn, staples like yucca root (cassava), meats like crispy pork (chicharrón), and sides like curtido, a tangy cabbage slaw that’s typically either naturally fermented or vinegar-based.
And of course, the signature dish of El Salvador—pupusas.
In San Diego, Salvadoran food lacks the widespread availability of other Latin American cuisines like Mexican or Peruvian food, but Majano says she’s seen pupusas gain popularity over the past few years. But she likes to think her recipes, which have been passed down by her mother and kitchen partner Martha, contain a certain special something.
Some pupuserías use rice flour to create the handheld stuffed tortillas, but she prefers the more traditional gluten-free corn flour. Still, it’s what’s inside that really counts. “That’s where we put our own touch,” she explains. Most of Majano’s pupusas come with cheese and different fillings like carnitas, black beans, mushrooms, or zucchini, but she also offers vegan options. Every one comes with a side of curtido and salsa, each made fresh daily.
Showing people the magic of home-cooked food might not have been possible without the MEHKO program or The Cook Alliance, a MEHKO support and advocacy coalition. Opening a brick-and-mortar restaurant requires a huge amount of start-up capital—at least six figures, generally. Not exactly pocket change. “But when the MEHKO program started in 2022, I said, ‘Oh my God, this is for me,’” says Majano.
Now with four years under her belt, she says she’d love to bring Love Pupusas to more food festivals, host more pop-ups, and eventually open a food truck to keep serving the humble dish of her homeland, taking pride in every bite. “[I put] a lot of love in everything I do. You see it when you taste the food,” she promises.
Pre-order Love Pupusas for next day pickup in Rancho Peñasquitos between noon and 5 p.m.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
After two years of farmers markets and pop-ups, the San Diego baker is bringing its Korean-inspired pastries to University Heights
The folks at Kairoa Brewing Company must never be lonely. It seems like there’s always a local pop-up or event at the University Heights space, from Bincho Taco slinging Japanese coal-fired tacos on the rooftop patio every Tuesday to Yipao Coffee serving coffee from a window on the ground floor. Later this year, the New Zealand-inspired brewery will bring yet another resident into the fold—Mon Chourie is launching its first bakery counter service window along Park Blvd.
Mon Chourie owner and baker Kelly Kim first started selling her Korean-style cream puffs at farmers markets and places like Pizza Kaiju, Pho Ga Go, and Mixed Grounds, collaborating with a myriad of other makers (like Amor ice cream and Ming Oun’s) before nabbing a regular spot at Michi Michi Bakery every Wednesday. San Diego Magazine readers even voted Mon Chourie the Best Pop-Up for 2026.
In French, the word for an airy puff pastry is “choux,” which is pronounced generally the same way as “syu,” the Korean word for the same item. (Both sound like “shoe.”) Mon Chourie plays with both iterations with a dash of whimsy by referencing the song My Cherie Amour by Stevie Wonder, which translates to “my darling love.”
As long as all the permits and inspections move forward without issue, Mon Chourie should open in Kairoa before the busy holiday season. She’ll continue appearing every Wednesday at Michi Michi and other pop-ups in the meantime. Once open, expect best-selling flavors like the savory potato croquette (a collaboration with Karanchi chili crisp) and a sweet Dubai chocolate choux au craquelin, a version of puff pastry with a delicate cookie crust.
Classic cream puffs are fluffy, softs and often filled with custard cream in the United States. “What makes a difference for us is we use a very light version of diplomat cream, which is my mom’s recipe,” she explains. Diplomat cream is a lighter French pastry cream that uses whipped cream for a lighter, airier end result.
Choux au craquelin’s signature crunchy top comes from adding a thin disc of cookie-like dough on top of the pastry, which crackles as it bakes, leaving a thin layer of crispiness atop the final product. “It contrasts with the creamy, fluffy cream inside, so it gets that better, deeper texture experience,” she says.

Along with her popular cream puffs and her bite-sized “mini-choux” options, Kim is also planning on offering more of a newer-to-her item: salt bread, a rich butter pastry topped with sea salt that originated in Japan, but went completely viral in South Korea. There are a few places to get it in Los Angeles and New York, “but I know that a lot of people here are interested in trying out new stuff, or maybe they had it in Korea or Japan, and they came back, but they couldn’t find it anymore,” says Kim. At first, she didn’t really get why it was so popular. Then she tried it in South Korea earlier this year.
“I was in love,” she laughs. “This is what the hype is about.”
Ideally, Mon Chourie will eventually open its own storefront and introduce more events in North County to satisfy demand. “I would also love to have our own drink program that reflects what’s popular in Korea,” she says. And to mark two years of puffy pastry prosperity, Mon Chourie is throwing a two-year anniversary party at Easy Does It (5375 Kearny Villa Rd., Suite 112) on Wednesday, August 25 from 4 p.m. to 7 p.m. with drink specials like a misugaru latte (a Korean roasted multi-grain powder with espresso), a DJ, photo booths, special ceramic merch created by local ceramicist Whale Tran, and a few other vendors. Get there early.
Mon Chourie will open inside Kairoa Brewing Company by the end of 2026 and posts the next week’s schedule of upcoming events and pop-ups on Instagram every Monday.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Bring home a taste of the city with local coffee, conchas, chili crisp, hot sauce, and other suitcase-worthy finds
Snacks are the best vacation souvenirs. You get all the novelty of having something to unwrap without any of the burden of keeping random crap around. I’m always game to try some chips from a place I can’t find on a map with ingredients I can’t identify by taste. Gimme that spice mix from that Southern barbecue pit whose wine list consists of light beers from lesser-known appellations. Don’t think I won’t lick the inside wrapper of some chocolate bar homemade by a grandma at a farmers market you stumbled upon in a small Midwestern town best known for giant yarn balls.
Even though San Diego is best known for our thigh-sized burritos, fish tacos, and craft beers, those travel about as well as room-temp mayo. So we gathered some of the city’s best food souvenirs: snacks, spices, and sauces worth sliding into your carry-on or gifting to a lucky out-of-towner.

Inside Bread & Salt—Barrio Logan’s old Weber Bread Factory turned into one of the city’s most vibrant art, culture, and community spaces—there’s a cafe in front of a giant, now-defunct bread mixer. Mexican-owned specialty brew shop and roastery Provecho! Coffee started as a pop-up in 2020, but its success quickly bricked-and-mortared. Although Provecho! specializes in sourcing and roasting Mexican coffees, its consistency is variety: The lineup changes regularly as Provecho! finds new sources around the world. Get a to-go taste via the coffee bags that range between 250 g and 2 kg.

Superlova!’s Chinese-inspired, seed oil–free sauces are grocery list mainstays for San Diegans. The sesame sauces (Dan Dan is spicy, May May is tame) pair with noodles, dumplings, or any meal that could use a little more oomph. They don’t have tahini, which is de-hulled; they have Chinese sesame paste, which is dark-roasted for a nuttier flavor and packed with fiber and calcium.

San Diego is known for beer, sure. But real locals pour from a different tap. JuneShine’s low-sugar, yet still refreshingly sweet, hard kombucha is an SD favorite. The brand has joined the canned cocktail tidal wave and now sells vodka mules, tequila palomas, and vodka sodas—all with about two shots per can, real juice, and sparkling water. But for a classic food gift, get a variety pack of the booch. Fit it into your checked bag. It’s worth it.

Double entendre is key to hot sauce brand Down To Ferment, aka DTF. (Popular sauces have flavor names like CornHub, Smokin’ Hot Date, and Ghosted.) But it’s no gimmick. The homemade, kombucha-based sauce is seriously good: DTF’s That’s What Shishito Said made it onto Season 30’s lineup on Internet-famous interview show Hot Ones.

As discussed, carne asada burritos travel about as well as a toddler with emotional-regulation issues. But the soul of a truly great, San Diego burrito? It’s not the fillings. It’s the tortilla. You can’t go wrong from any locally owned spots, but our favorites are Tortilleria Los Reyes in Vista, Windmill Farms Market in Del Cerro (which uses Pancho Villa’s old tortilla press), Esperanza’s Tortilleria in Escondido, and Tortilleria Lily in City Heights.

Handcrafted in small batches, Karanchi’s Sichuan peppercorn–packed chili oil comes in two varieties: original and spicy. The original warms your palate and adds depth to your meal, and the spicy is a form of mealtime masochism. Founder Nguyen Le’s favorite way to eat his garlic-studded chili crisp is on avocado toast—which makes an already San Diego meal even more San Diegan—but it’d make old shoes taste pretty good.
Fresh fish ranks low on society’s acceptable realms of carry-on items. But canned fresh fish straight from local fishermen? You’re the best part of a bruschetta. Every Saturday at the docks behind Seaport Village, fishermen step off their boats and sell what they caught as recently as that morning. While getting yourself some fresh sea urchin and squid, grab a couple cans of locally caught albacore tuna for the tinned-fish lover in your life.

Started as a pandemic baking hobby for BFFs Natalie Rodriguez and Lesly Mendoza, Tus Chefs is now a South County favorite spot for conchas with a twist. The menu is expansive enough to get over a baker’s dozen without any repeats—why not get one of each, anyway?—but if you only have enough space in your carry-on for a few, start with popular “chocolate abuelita,” churro, mazapan, horchata, and brownie conchas.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.