18 Things to Do in San Diego This Weekend September 10–14

So, Michelin chose San Diego to host its annual awards show tonight. Big thing for our city, which people wrote off as the flaccid mozzarella stick or the “fish tacos bro” of California food culture.

Michelin Guide is a pretty fascinating story. It started as a marketing brochure for a tire company and evolved into the strongest global marketing platform for restaurant culture in history. In 1900, there were less than 3,000 cars in all of France. André and Édouard Michelin were trying to sell tires. A niche market. If people drove more, they figured, tires would go bald faster. They’d sell more rubber.

So they published a guidebook with maps, gas stations, mechanics, hotels, restaurants, and travel advice. The “How to Go Bald” book with food as the bait. By the 1920s, people were buying the guide just for the restaurant recs. In 1926, Michelin introduced stars. Originally just one. Five years later, it expanded to three. One meant “very good restaurant.” Two meant “worth a detour.” Three stars meant “worth a special journey.” Wear those tires down to a nub in search of Dover sole.

By WWII, Michelin was the gold standard guide to French food. And French food was the gold standard for western food. Michelin first came to the US in 2005 to New York only. Knicks in five.

In 2007, San Francisco, followed by LA and Vegas in 2008. Michelin stopped publishing in LA and Vegas after two years and stayed dark from 2011–2017. Major theories for this? First, print is expensive. I can attest. ROI on a printed story is hard. Second, people wanted local critics, and they were finding them online. Third, Michelin landed like a stuffed shirt in LA, which had taco carts in its heart. LA swiped left.

Then Michelin discovered a new way to fund what it does. Instead of trying to sell enough books to justify the cost (inspectors, printing, restaurant bills, etc.), it had tourism boards pay for inspectors to come analyze their cities or states.

Tourism boards are massive organizations whose sole goal is to market the cities and states—attract tourists, who pay for hotels and spend money in the city. Heads in beds. The first to swipe its TMD (tourism marketing dollars) credit card was California, which paid $600,000 in 2019 for Michelin to come back to LA, Orange County, Monterey, Sacramento, Santa Barbara, and… San Diego.

It’s an overwhelmingly positive thing, which is never without its doubters and critics. Namely, not everyone is down with the pay for play model.

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The biggest reason is that it means cities without big tourism budgets get left out. Chefs in those cities are chefs non grata in the eyes of Michelin. Which is a fair complaint, though also, sadly or not, kind of how capitalism works. Michelin isn’t a government organization. It’s a publicly traded company with real bills to pay and investors and shareholders to answer to.

Since it feels like a tad of a PR dilemma for Michelin, I have a proposal that may or may not work. What if Michelin took a portion of the money it receives from larger cities and used it to fund its expansion into an underserved city or state that can’t afford it? Bake it into the price it charges California or any other state. Again, Michelin’s not obligated to do this; there is no penalty beyond the paper cuts of our public sentiment. But that sort of pay-it-forward model could help other cities without the resources to play the game.

Second, people claim this TMD-funded model somehow taints the winners. I don’t buy that at all. All tourism boards are doing is paying a marketing business (Michelin) to come operate in their city. They’re not telling Michelin which restaurants to choose for awards. As I understand it, Michelin has retained independence, and its inspectors only award restaurants that they feel are absolutely worth it based on merit.

True pay for play would be if that restaurant paid Michelin in exchange for being awarded a star. Or if a tourism board paid Michelin to come to a city and had a say in which restaurants received attention or awards. I haven’t found any proof of that happening, and so I won’t ding the validity of the awards until (and if) I ever do.

All tourism boards can control is which areas they’re willing to pay to have analyzed. For instance, San Diego could technically ask that only the city be analyzed and not the county. Which it did not, most likely because Visit San Diego (our TMD) is in charge of marketing the entire county (and thus why Michelin stars like Jeune et Jolie, Lilo, and Addison are outside of SD city limits).

So, if you’re dead set on criticizing Michelin, I’m not sold yet on the pay-for-play model being the right route.

In a city overflowing with cortados, ceremonial-grade matcha, and ambitious coffee startups, standing out isn’t easy. It’s even harder when your business doesn’t have a fixed address. That’s the challenge (and increasingly, the appeal) of One of One. 

The Filipino-American coffee and matcha pop-up concept is the work of Kristin Cleavinger, a San Diego native who spent nearly a decade working in the Los Angeles specialty coffee business before returning home to build a concept of her own. The business takes its name from Cleavinger’s grandfather Gregorio Magnaye Bolor, who immigrated from the Philippines to the United States in the 1970s with almost nothing, but managed to build a life for him as well as his descendants. 

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It’s that sense of grit, perseverance, and identity that Cleavinger says fueled her to build One of One. “Throughout my time in specialty coffee, I was really curious about Filipino representation, because that wasn’t something that I saw,” she explains. She began to research coffee from the Philippines, but considering the island nation only produces about 0.25 percent of the world’s largest producer, Brazil, there wasn’t much to find.

Instead, she turned inward, drawing from her family’s history and her own Filipina-American identity to build something personal.  “To me, this really is a way to honor my family’s legacy—my nanay, Maria Nieves Bolor, and my tatay Gregorio.”

For her drinks, Cleavinger never uses refined sugars, and syrups are made in-house from organic and regenerative ingredients. The Summer Peach latte, the current seasonal special, layers Ceylon cinnamon, unrefined cane sugar, Maldon sea salt, and ripe yellow peaches for a riff on one of summer’s most glorious treats: peach cobbler. Another new drink is Mint Chip, inspired by Thrifty ice cream with a fresh mint syrup, dark cocoa powder, and chocolate chunks with a base of either espresso or hojicha (roasted Japanese green tea with a mild, sweet, earthy flavor and lower caffeine content than other green teas). 

Other crowd pleasers include the signature Neapolitan latte, which is inspired by childhood memories of her family using Neapolitan ice cream to create pan de sal ice cream sandwiches. She layers housemade organic strawberry syrup, Madagascar vanilla bean-infused oat milk, and dark cocoa-swirled espresso for a tricolored beverage experience that she recommends sipping before stirring to taste each layer on its own merit. 

Past specials have ventured deeper into Filipino flavors, like a turon-inspired latte using jackfruit and banana; another was a coconut pandan matcha made with organic coconut water and topped with a pandan matcha cream.

The sourcing decisions behind these drinks are equally deliberate. Coffee comes from Boondocks, a Filipino-owned LA roaster whose founder is originally from National City. Its current offering, the Galleon blend, combines beans from southern Luzon in the Philippines with Chiapas, Mexico—a nod to the communities woven into San Diego’s own cross-border identity. Matcha is sourced through Este, a local San Diego company that works directly with producers in Mie Prefecture, Japan. 

Every supplier is chosen for value alignment as much as quality—Boondocks’ current blend, for example, directly supports women-owned farms. “Each person has the power to choose where they want to put their dollar,” Cleavinger says. 

You can catch her at regularly scheduled pop-ups at places like Olivewood Gardens in National City (every third Saturday), Ayi in South Park’s Summer Series (every Saturday morning in June), and on regular rotation at Home Ec and Best Bud Floral in Kensington. (More dates are listed on Instagram as well.) Cleavinger says she does have plans to launch a brick-and-mortar shop in the future, ideally with an expanded beverage menu, space for art shows, and a community gathering place for local and Filipino-owned makers.

In a crowded field of coffee concepts, One of One shows that a memorable drink can do more than wake you up. It can tell you something about the person behind the idea—who they are, where they’re from, and where they’re going next.

San Diego Restaurant News & Food Events

Beth’s Bites

• After appearances on Top Chef and Iron Chef Mexico and stints at big-name kitchens like Vaga and Leu Leu, chef Claudette Zepeda just released her debut cookbook Cooking the Borderlands: Spice and Smoke Between Mexico and the States. By deep diving into the cross-border culinary traditions between Mexico and the United States, Zepeda doesn’t just tell the story of food—it’s a story of her upbringing as a self-proclaimed “border kid,” a moniker all-too-familiar to thousands of people who straddle the two countries. It’s a fascinating (and beautiful) book from one of San Diego’s native daughters and well worth picking up. 
• Despite throwing the North County restaurant world into despair at the news that Matsu was permanently closing, we are blessed with the ability to continue enjoying Chef William Eick’s culinary prowess. Eick is now the chef de cuisine at Pacific Point at the Park Hyatt Aviara Resort in Carlsbad, working alongside sushi chef Meljohn Sebastian to design a new Asian-inspired menu focused on seasonality. Matsu may be over (for now), but Eick’s talent is still on full display. 
• Urban Property Group just announced a deal for a new cafe opening in the freshly renovated Five50 West in Little Italy. Café Noelia will open this summer, bringing a slew of coffee, matcha, toasts, and sandos to the ground floor of the building, where (rumor has it) a Japanese speakeasy is also on the way. 
• In the latest twist of the weirdly ongoing story that is Modern Times Beer, its Encinitas location, the Far West Lounge, is no more. The once-renowned local craft beer brand flew too close to the sun during the beverage boom and now, after closures, sales, and corporate splits, only exists with a small handful of the original tasting rooms and as a craft coffee brand (that’s not actually related to the beer side of things anymore).

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

There are two types of San Diegans in July: those who have their Pride Festival tickets, and those who wish they’d bought them sooner. Summer in San Diego already feels like a fever dream of sunshine and saltwater, and with Balboa Park turning it up to a level best described as joyfully unhinged, we wouldn’t have it any other way.

That’s right: San Diego Pride 2026 is bigger, louder, and more necessary than ever. From July 18–19, expect a full, unapologetic, flags-everywhere kind of weekend where the city opens its arms and means it. Here’s everything you need to know about San Diego Pride 2026.

When and where is the 2026 San Diego Pride Festival?

The San Diego Pride Festival takes over Marston Point in Balboa Park (6th Ave. & Laurel St.) on Saturday, July 18 (12 p.m. to 10 p.m.) and Sunday, July 19 (12 p.m. to 9 p.m.). 

How much are San Diego Pride Festival tickets?

Buy tickets early because prices go up closer to the weekend. Regular GA is priced at $45 for a single day or $75 for the full weekend. Once Pride Weekend pricing kicks in, that bumps to $48 for one day and $85 for two days. VIP Weekend starts at $269, and if you want a Meet & Greet with Hailie Sahar on July 18 at 2 p.m., tickets are $106. 

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Seniors 65 years and older can grab a ticket at the box office for $15, and high schoolers and younger get in free, though they still need to stop by the box office for a ticket before entering. Regular pricing is available through July 17, so don’t wait until the last minute.

What to expect at the festival?

The San Diego Pride Festival isn’t just a typical party. Expect Balboa Park at maximum capacity and maximum heart with five stages, hundreds of vendors, and more joy per square foot than anywhere else in the city that weekend. 

At the heart of it all is the Stonewall Stage, the main event where legends and newcomers alike make their San Diego Pride debut. The Mundo Latino Stage brings Rock en Español, DJs, drag shows, and multicultural performers to the mix. The Movement Stage offers a full celebration of Black LGBTQIA+ arts, music, and culture through hip hop, urban contemporary, and local DJs, plus a Queer Locals Marketplace full of LGBTQ-owned small businesses selling handmade art, wellness goods, literature, community resources, and more. 

For the people who came to actually dance, the Euphoria Stage delivers electronic music and groundbreaking talent. Prism For All is where art, libraries, and history collide, with workshops, performances, and a makerspace hosted by Art of Pride, the San Diego Public Library, and Lambda Archives. And the Youth Zone gives LGBTQIA+ young people their own dedicated area to meet, get creative, play, and find support.

Who is featured on the 2026 San Diego Pride Festival lineup?

The lineup includes: 

Saturday, July 18

• Krewella

Sunday, July 19

• MARINA

Both Days 

• HAYLA
• Altégo
• Wreckno
• Haute & Freddy
• Mad Tsai
• Sam Blacky
• DJ Holographic
• Cortisa Star
• Disco Shrine
• David Harness
• Juliet Mendoza

How can I get involved?

The San Diego Pride Festival 2026 runs on the energy of over 2,000 volunteers every year. With more than 30 departments to choose from, whether you’re a people person, a behind-the-scenes organizer, or just someone who wants to do something good in a great outfit, there’s a spot with your name on it. Head to the San Diego Pride website to sign up.

When and where is the San Diego Pride Parade?

San Diego’s Pride Parade calls the parade “the region’s largest single-day civic event,” drawing more than 250,000 attendees annually. This year it takes place on Saturday, July 18 from 10 a.m. to 3 p.m. and starts at University Avenue and Normal Street. Then it travels west on University Avenue, south on Sixth Avenue, and ends near Balboa Park/Quince Drive.

When and where is the San Diego Pride 5K and Walk?

The Pride 5K Run & Walk is one of the highlights of Pride Week, drawing as many as 1,700 runners and walkers from around the world and raising approximately $40,000 for charity partners San Diego Pride and The LGBT Center’s Youth Housing Project. This year it also takes place on July 18, just a bit earlier at 8 a.m., at the corner of Centre and University Ave in Hillcrest. 

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What are pride donations used for?

Of course, buying a ticket is a guaranteed good time, but it’s also funding something real. San Diego Pride is a registered 501(c)(3) nonprofit, and proceeds go toward supporting organizations that host community events, programs, and fundraisers advancing pride, equality, and respect for LGBTQ+ communities locally, nationally, and globally.

That includes virtual youth programming like Pride’s Youth Leadership Academy, which reaches more than 4,000 LGBTQ children and young adults, as well as coalitions like the QAPIMEDA Coalition, Black LGBTQ Coalition, and Latinx Coalition, and more than 30 LGBTQ programs and events throughout the year. 

What items are prohibited at the San Diego Pride Festival?

The prohibited items list is lengthy (no balloons, no selfie sticks, no bubble-making devices, trust us they’ll make up for it elsewhere), but the big ones to keep in mind: clear bags only (max 12″x6″x12″), no outside food, no alcoholic beverages, no glass, no large umbrellas, and no knives or weapons of any kind. Leave the drone at home too. For the full list, head to sdpride.org/entry-policies. 

Check out San Diego Pride’s frequently asked questions page for more details.

I’m a creature of habit. When I go to Petco Park for a Padres game, I order two things without fail: a Swingin’ Friar ale from Ballast Point and a Friar Frank (extra mustard, no ketchup). I might supplement with tri-tip nachos from Seaside Market, or splurge on fancy fish tacos from Deckman’s at the Draft, but there’s no way I’m going to a ballgame without enjoying the classic combo of a beer and hot dog.

But this season, I’m faced with a conundrum. CoCo Ichibanya, the world-famous Japanese curry chain with locations in Convoy District, Los Angeles, Orange County, and Texas, debuted this March at the Mercado near Section 104. I recently attended a game against the New York Mets when I noticed a woman sitting in the row in front of me with a giant helping of chicken katsu curry. I hadn’t seen CoCo’s curry in the wild at the ballpark yet, but the aroma of the crispy fried chicken bathed in savory curry wafting over her shoulder absolutely intoxicated me (and ended up being a nice distraction to the 7-3 loss). Hopefully, she didn’t notice me leering with envy, but I’m 92 percent sure I got some drool on the guy next to me.

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The world’s largest Japanese curry chain isn’t done popping up in San Diego quite yet. This July, CoCo Ichibanya will open its second standalone store in San Diego on the ground floor of the Denizen building in Hillcrest.

First launched in Nagoya, Japan in 1978, CoCo Ichibanya specializes in Japanese-style curry dishes, a comfort food signature. Unlike fiery Thai and Indian curry, Japanese curries are often more like gravy, served over rice and alongside katsu pork, chicken, or beef, or as curry omurice (omelet rice). The chain expanded to the United States 15 years ago, and owner Teruyoshi Ono says they’d been eyeing more opportunities in San Diego for some time.

The location in Hillcrest spans 2,585-square-feet with seating for around 49 guests. Menu favorites like the chicken cutlet curry with vegetables, the pork cutlet omelet, and Thai tea will be available, but Ono said Hillcrest will be the first location in the US to offer one major crowd-pleaser: alcohol. And keeping with local baseball fandom, “We will also have Padres x CoCo Ichi limited merchandise at our Hillcrest location,” he promises. 

Ono also revealed that CoCo’s future expansion plans include looking for more locations across Southern California and possibly more in San Diego. While the Japanese yen remains at a historic low against the dollar (making it an absolutely unbeatable time to visit the Land of the Rising Sun), why fly overseas when you can get a taste of Japan in your own backyard—or ballpark?

CoCo Ichibanya Hillcrest is slated to open at 3833 5th Avenue in July.  

San Diego Restaurant News & Food Events

Beth’s Bites

• Leucadia, gird your loins for a bagel bonanza. New Wave Bagels is ready to sling its sourdough delights in time for the July 4 weekend, promising bagels, breakfast sandos, and a limited sandwich menu until a hard launch on Wednesday, July 8. Maybe we should rename Independence Day to Carbohydrate Day? 
• First a Michelin star, now number one—Carlsbad’s darling Lilo was just named the number one restaurant in the US by Robb Report, the luxury lifestyle site (which coincidentally happens to be owned by Penske Media Corp., the new owners of Vox Media and Eater as of today). What can’t John Resnick and Eric Bost do??
• B’s Bodega, a New York-inspired deli and convenience store inspired by the late Brandon Zanavich of The Friendly, is slated to open later this year. But before it does, you can get a taste of the Big Apple energy on June 27 at Bock in South Park, when the B’s team will be on hand hosting their first sandwich pop-up. Sneak a peek of what’s to come and grab a beer while you’re at it.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Food is a notorious diva to photograph. The wrong lighting can make José Andrés’ paella look like a jaundiced grain bowl. You could be staring at the best sandwich of your life, but shoot it from above and—hey, congrats on that abandoned piece of lettuce bread. A cottage meme industry has been built around the hilariously bad photos on review sites that make Michelin-star food look like Michelin tires.

Especially in a visual modern media world, food culture depends on great photographers capturing the painstaking work in equally deserving ways. We asked four of San Diego’s top food photographers for their favorite shot from another year of documenting what we eat.

Kimberly Motos

Birdman Sandwich at Chick & Hawk

Getting this kind of shot takes a bit of yoga. Asana yourself into the corner, hold your breath, pray that a chef on the move doesn’t back into your light stand.

“You’re stepping into someone’s workspace during their busiest moments, so it’s a balance of being present to get the shot and being invisible to not slow anything down,” Kimberly Motos says.

The subject here is the Birdman sandwich from Chick & Hawk—hot fried chicken thigh, tangy slaw, kimchi comeback sauce, sweet and spicy pickles, potato brioche bun—getting a hearty dousing of its difference-maker seasoning. Motos captures the parts of the process that diners don’t usually see: the chaos behind something that looks so simple.

Lucianna McIntosh

Oysters + Jewel of the Sea Martini at The Fishery

“I love this image because it feels like a moment you want to step into,” says Lucianna McIntosh. A warm, sunny day at The Fishery in PB with oysters, caviar, and martinis. Yes, please.

The little details—the glass sweating a little, the direct afternoon light creating stark shadows, the oyster glistening on the tray—are the main characters. Instead of trying to overly control the setup, McIntosh “followed the light and lines that draw you in more,” she says. “This was one of those moments where everything lined up on its own for a second. I love it when the shadows end up being just as important as the food itself.”

Eric Wolfinger

Herb-Roasted Golden Chicken at Fleurette

La Jolla native Eric Wolfinger—who won a James Beard Award for Tartine Bread, one of the most stunning bread books of all time—says he doesn’t have a signature style. His style is a conduit.

“I see my job is to translate the chef’s point of view into something you can feel,” he says.

For this shot, Fleurette chef Travis Swikard had one directive: cuisine du soleil (“cuisine of the sun”). With a spread of leeks vinaigrette, herb-roasted golden chicken, and beets, Wolfinger wanted to create a scene that felt straight out of the French Riviera, relaying the light, bright style of Swikard’s new spot.

Some bonus additions here: Extra lights—to add lots of warmth—and a clipping from an olive tree.

Dee Sandoval

Espresso Ice Cream at Lucien

Timing and light are everything in food photography. In Lucien—La Jolla’s tasting-menu-only restaurant with moody ambiance—a single strobe flash creates the ideal spotlight.

Dee Sandoval says she uses the “natural, just-plated energy” of the dish to “create a portrait of moment and craft.” That’s why this Mostra Ghost Bear espresso ice cream—with San José dark chocolate mousse, soy-miso caramel, and koji shoyu chocolate sauce—looks like it might dissolve halfway to your mouth.