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Archive DECEMBER 23, 2015

26 BIG Ideas

The city's leaders in health, science, politics, food, and culture share their game-changing ideas for San Diego in 2016.

26 BIG Ideas
Illustration by Andrew Wagner

San Diego stands on the brink of becoming a leader in genomics, bioethics, public transit, criminal justice, and so much more, improving our daily lives and pushing the boundaries of possibility. For our second annual feature on game-changing ideas, the most innovative thinkers tell us how they would make America’s Finest City a whole lot finer.


Let’s define a regional cuisine.

26 BIG Ideas

Trish in the garden

Cass Greene

Trish Watlington, Owner, The Red Door

“Because we have a year-round growing season and because it’s so easy to ship things in, we haven’t developed the kind of regional cuisine you’d find in European countries,” says Watlington, who co-owns The Red Door restaurant with her husband, Tom. “In the small regions of Europe, you start with what’s available and then you create a cuisine. We don’t do that in the U.S. It’s totally backwards.” Watlington works with local farmers to take advantage of native ingredients, including low-water crops and low-carbon-footprint animals like rabbits. The couple also owns a half-acre farm on Mount Helix that yields up to 7,000 pounds of produce, all used for their Mission Hills restaurant. Cultivating only what our surroundings can grow, she says, means supporting the local economy, eating more flavorful food, and developing a culinary identity anchored by seasonality. “True regional cuisines are made up of recipes that serve the environment and dishes that are byproducts of the primary goal, which is to protect the ecosystem for the long term,” she says. “And that cuisine should be driven by farmers, fishermen, conservationists, and environmentalists, not by the whims of a chef.”

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Let’s host more cross-border events.

26 BIG Ideas

26 BIG Ideas

Denice Garcia, Director of Binational, Affairs, Mayor’s Office 

“I’m a border child,” says the Tijuana-born Garcia. “My family did a constant back and forth and that seemed so normal.” An estimated 50,000 people cross the U.S.-Mexico border daily, making it the busiest port of entry in the Western Hemisphere. Garcia says, “It makes us extremely unique and it’s also a competitive advantage that doesn’t exist anywhere in the world.” Businesses can establish headquarters in San Diego while manufacturing products in Tijuana at a lower cost, with a more efficient supply chain. “You’re not going to manufacture in China to import it back to the U.S.” At the mayor’s office, Garcia is in charge of liaising between San Diego and Tijuana, Rosarito, Ensenada, Mexicali, and Tecate. Last year saw the first ever cross-border TEDx as well as a binational Maker Faire at Balboa Park. She would like to see more of these events, and at next year’s Maker Faire, she hopes to throw a spotlight on Baja’s culinary talents. “I consider myself a border groupie,” Garcia laughs. “I think it’s cool that you can go back and forth.” ¡Bienvenidos!

 

Let’s sequence the genome of every child who needs it. 

26 BIG Ideas

26 BIG Ideas

Dr. Stephen Kingsmore, President and CEO, Rady Pediatric Genomics and Systems Medicine Institute at Rady Children’s Hospital

When a baby is in the NICU, doctors are often treating the symptoms without a diagnosis. If a doc misses the diagnosis in the first week, the consequences could be deadly. Enter Dr. Kingsmore, who came to San Diego in September from Kansas City, where he had been experimenting with genomic sequencing at Children’s Mercy Hospital. Given the nearly 8,000 genetic diseases caused by mutations, Kingsmore sought to make genomic sequencing the standard way of identifying a genetic disease. But testing a child and their parents costs about $22,000. So he spent a year talking to universities and hospitals all around the country, until finally landing at Rady Children’s, where Ernest Rady and his family donated $120 million to establish the institute. By March, the hospital will be sequencing the genome of every child in the NICU and PICU whose condition calls for it. That means receiving a molecular diagnosis in less than a week, sometimes as soon as two days. “Each day of life is not for certain,” Kingsmore says of these babies. “Mortality is high. And complications can be long-term. Every day we can shave off the process is very meaningful.” The project will start in the NICU and PICU, where it’s most urgently needed, but even now Kingsmore’s team is developing strategies for other areas, such as autism and brain cancer.

It will take a decade, but Kingsmore plans to put genomic sequencing into the hands of every child in San Diego who needs it. He is working on the technology with local biotech company Illumina to make the testing faster and cheaper. “Illumina is a big part of the reason I came here. I’ve been working with Illumina for a decade and I knew they were keen to make it happen. Genome sequencing was kind of invented in San Diego. We’re in a position where we can become the world leader,” Kingsmore says. “In a few years, people will fly to San Diego [for treatment] if their child has a genetic disease.”

 

Let’s build a smarter city infrastructure.

26 BIG Ideas

26 BIG Ideas

Kiva Allgood, Vice President of Business Development, Qualcomm

On the Qualcomm campus in Sorrento Valley, you’ll find smart trash cans equipped with garbage compactors as well as detectors that alert maintenance workers—via smartphone app—when the containers are full and need to be picked up. And they determine the worker’s route using real-time data, in order to save time, labor, and gas. The Qualcomm buildings, too, are optimized with wireless products to show where electricity is being used. “We’re trying to live through example,” Allgood says. The campus is also a great lab for testing these ideas before taking them to the real world. Using information, communication, and intelligent connectivity, her department is solving city problems in infrastructure, transportation, building and automation, and energy. That can mean making a single-purpose lamppost multipurpose—it not only lights the sidewalk but is equipped with parking sensors; gunfire, earthquake, and pollution detectors; cellular and Wi-Fi relays; and more. That same concept could also apply to a park bench, trash can, or any type of city fixture. “There is a strong correlation between how the better infrastructure becomes, the better a person’s overall welfare is.” Qualcomm is working with local universities, the mayor’s office, and San Diego planning departments to develop that sort of thoughtful infrastructure. It gives new meaning to the term “street smarts.”

 

Let’s become a major voice on ethical science.

26 BIG Ideas

26 BIG Ideas

Craig Callender, Chair of Philosophy, UC San Diego

Designer babies, driverless cars, and modified mosquitoes—innovations may be boundary-pushing, but the moral quandaries these advances create are raising plenty of controversy. That’s why Dr. Callender, who is launching UC San Diego’s new bioethics minor this month, has big plans to establish the Institute for Practical Ethics.

At the institute, research would identify costs and benefits and, in some cases, influence policy and legislation. “Sometimes the results of research are indirect. Yet ideas have power. Look at the spread of informed consent forms throughout medicine. That idea went from the ivory tower to the hospital wards in my lifetime,” he says. “Scientists, like the rest of us, are well-meaning people and also fear these irresponsible interventions. So perhaps the bigger worry is that not knowing what’s responsible leads to paralysis. The idea is not to slow down science, but rather to figure out what’s responsible, so that we can progress.”

 

Let’s build a design exhibit space in SD.

26 BIG Ideas

26 BIG Ideas

AndreaRaffin

Elena Pacenti, Director, Domus Academy School of Design at NSAD

Coming from Milan, Pacenti has a unique perspective on San Diego. “I see an opportunity to reinforce the importance of design as a promoter of innovation and as a connector between technology, human beings, business, and society.” She would like to see a design exhibit space that would display items like the next GoPro, the next wearable device for preventive health, the next sustainable prefab house, or the next Car2Go. “San Diego is ripe to become part of the international design scene and conversation, but it has to give visibility to local innovations and be exposed to innovation worldwide.” She envisions design awards, satellite event series, and other programming inspired by Design Week in Milan. “The goal would be to show how design can truly innovate the way we live.”

 

Let’s make rugby the new NFL.

26 BIG Ideas

26 BIG Ideas

Tracy Lamb, Director, Chula Vista Olympic Training Center

Why should the Chargers get all the attention? “Let’s get more people interested in archery, BMX, and rugby,” says Lamb, who notes that right in our own backyard, Olympic hopefuls are training for the Rio 2016 games. Rugby, especially, is having a moment. “It’s one of the fastest-growing sports in the United States. Both the men’s and women’s sevens national teams are based in Chula Vista and will make their Olympic debut this year.” While most rugby games are played internationally, you can check out local rugby clubs like the Old Aztecs, Old Mission Beach Athletic Club, and San Diego Surfers Women’s Rugby. That is, until the sport grows more visible. USA Rugby and World Rugby just announced that a pro rugby league similar to MLS and the NHL will launch in 2016. Beyond rugby, you can watch important meets at the Chula Vista Olympic Training Center this year: The second round of the U.S. Archery Team Olympic trials will be held April 17–22; the U.S. BMX Team Olympic trials are scheduled for June 11–12.

 

Let’s build a downtown for North County.

26 BIG Ideas

26 BIG Ideas

Gary Levitt, Developer, Urban Villages

The planners are calling it North City and likening it to a college town. South of Highway 78 and north of Cal State San Marcos lies space for a 204-acre mixed-use development, with a pedestrian bridge linking to the college. This city will have housing, retail, restaurants, offices, entertainment, and a hotel designed by architects Taal Safdie and Ricardo Rabines (the brains behind Harbor Drive Pedestrian Bridge and Scripps Seaside Forum). The Quad, a student housing building, has already opened and won a 2015 Orchid Award for Architecture. Next up? A mixed-use building with 197 market-rate units above retail and restaurant spaces that will open to an outdoor plaza. “Central to this concept is the need to achieve land use intensities that support smart growth and utilize available mass transit,” Levitt says. The community is highly walkable and also strings together two stations on the Sprinter light rail line. To put the size of North City’s 204 acres in perspective, Carmel Valley’s polarizing One Paseo is 23 acres—a mere shopping plaza by comparison. And the idea of having two downtowns is nothing new—L.A. has a downtown by USC and high-rises in Westwood near UCLA. Hey, if North City provides housing and improves our commute, our only question is: When can we move in?

 

Let’s make San Diego a breeding ground for billion-dollar companies.

26 BIG Ideas

26 BIG Ideas

Greg McKee, CEO, Connect

McKee says San Diego’s vertical industries like agricultural tech, microbiome, genomics, and digital health are popping up quickly, and we should capitalize. “We need to get real and step up our game around how we innovate. We need to be faster and a lot more global,” urges McKee, whose company connects entrepreneurs and CEOs with great talent, capital, and technology. His startup accelerator, Connect, is developing a platform that will track emerging technologies and match teams with capital providers. This past summer the company opened its new Innovation Clubhouse, in University City, where people can meet about ideas as well as sit and work for free. “We don’t ask people to pay. We ask them to pay it forward if they’re successful.” San Diego’s billion-dollar success stories already include Illumina, Ballast Point, and Qualcomm. McKee would like to see the city build ten more billion-dollar companies in the next decade. “Enterprises of this magnitude bring economic vitality, jobs, tax revenues, international recognition and sophistication, and—perhaps most importantly—critical mass. Naturally, highly successful entrepreneurs want to be around other successful entrepreneurs, so the more successful companies we can create, the stronger the gravitational pull to San Diego becomes.”

 

Let’s develop an arts district downtown.

26 BIG Ideas

26 BIG Ideas

Sam Hodgson

David Bennett, General Director, San Diego Opera

New Yorkers love their neighborhoods, and East Coast transplant David Bennett is no exception. The new general director of the opera has been studying San Diego since he arrived last summer and has found that while places like the Gaslamp, East Village, and Little Italy seem to have their own identities, our city lacks an arts district. “The institutions are in place, so why not focus on the strength of what we already have?” To wit: You can walk from the Jacobs Music Center to the Lyceum and Balboa theaters, Spreckels, the Civic, and even MCASD. Bennett adds that the closed rock venue 4th and B would make “a perfect black box theater,” if only the right people would step up. “The arts district would have its own energy. Arts should be what gives this zone its sense of identity, and a developer should build on that.” He pictures retail and restaurants in the first floors of the bank buildings, so that people coming to the theater don’t necessarily have to dine in the Gaslamp. “If you exit the Civic after a show, you’re in a plaza, and if you squint your eyes you can almost imagine you’re in an Italian piazza—but then you open your eyes. It wants to be developed.” Bennett also points out that “traffic is an issue in San Diego County… We have to be mindful and reach audiences where they are in addition to where art is being made.” He has his eye on North County performing arts centers, plus outdoor venues and nontraditional performance spaces. (Bennett once produced an opera in a New York planetarium.) Opera: coming to a theater, warehouse—and possibly our very own version of Times Square—near you.

 

Let’s teach every kid in San Diego County how to swim. 

26 BIG Ideas

26 BIG Ideas

Michael Brunker, Executive Director, Jackie Robinson Family YMCA

There are only three public pools in the Southeastern San Diego community, including the Jackie Robinson Family YMCA where Brunker works. Within its service area, an estimated three-quarters of children ages 5–12 have never taken swimming lessons. “At a time when our kids see loss of life in so many venues, learning how to swim teaches children the value of life—starting with their own,” says Brunker. More pools are needed, as well as more swim instructors, more days and hours of operation, and a way to get the kids to the lessons. “Plus,” says Brunker, “the fear factor of parents who cannot swim themselves.” The San Diego Junior Lifeguard Foundation works with the region’s YMCAs to help fill this gap with its Waterproofing San Diego initiative, running a Junior Guards program, parent-child swim lessons, and more. But statistics show it’s still not enough. “Especially for a coastal region, it’s time to ensure that every child learns how to swim and develops a healthy respect for the water.”

 

Let’s streamline our response to natural disasters.

26 BIG Ideas

26 BIG Ideas

Jo Ann Lane, Co-director, USC Center for Systems and Software Engineering

Floods, fires, earthquakes, tsunamis… Mother Nature could strike here at any moment. When San Diego native Jo Ann Lane was getting her PhD at USC, she studied historical crises like these—and the oftentimes lagged and insufficient responses that followed. With focus, she says, we could prepare better. Lane envisions adaptable and flexible systems, like a network of smart roads to change the direction of traffic flow in case of evacuation. And we should be able to reroute resources—divert water that is flooding, or restore power in areas where it is lost. “El Niño is the potential issue that’s on our doorstep.” She cautions that we will probably struggle with poor drainage, overloaded sewers, and other infrastructure in flood-prone areas. “When systems like that break down, it can affect water supply, our health, and more.” One of Lane’s research areas is “systems of systems,” or how we look at groups of individual systems, whether they’re electronic or bureaucratic. The key is communication and interoperability between agencies so we don’t rely on just one source, which could get overwhelmed and shut down. She recommends studying past mistakes. Looking at how we’ve responded to wildfires, she believes we should use the military sooner. “The marines were sitting there. They wanted to go fight but they weren’t allowed, because it was political.” One system needs to work with another, she says, and we need to improve our “situational awareness”—understanding what is happening and when. Only then we will be a Smart City.

 

Let’s reduce greenhouse gases by going zero waste.

26 BIG Ideas

26 BIG Ideas

Rick Anthony, President, Zero Waste International Alliance

The top three sources of greenhouse gases in the city and county are traffic, farming, and landfills. While lifestyle solutions like carpooling and eating less meat can help with the first two issues, landfills are an increasingly problematic issue. But there’s a plan in place to fix that—so long as San Diegans do their part. Last July, the city approved a zero waste initiative that would first divert up to 75 percent of waste by 2020 and eliminate it by 2040. “In our affluence, we’re not paying attention to what we’re doing to the environment,” Anthony says. “If we don’t, we’re going to lose 10 feet of coastline. What does that mean to Ocean Beach or Pacific Beach or Baja?” While a lack of accessible composting is one of the region’s biggest impediments—Anthony says we’ll see more resources over the next five years thanks to state mandates—it also boils down to smarter consumer decisions now. “Watch what you buy and make sure what you have is recyclable and compostable. If you’re a single family resident, make soil for your garden with compost. It’s more cost effective, and it’s better for quality of life.”

 

Let’s build a bay-to-park skyway.

26 BIG Ideas

26 BIG Ideas

Ron Roberts, San Diego County Supervisor

Most people have heard of Roberts’s passion for adding aerial gondolas to our growing mass transit system, and now, thanks to a vote for an initial engineering study, the bay-to-park skyway is starting to take off. The first line would be a two-mile stretch up Sixth Avenue from the 12th & Imperial trolley station to Spreckles Organ Pavilion in Balboa Park. Think of moving not just the occasional cyclist, but all the crowds during December Nights and Comic-Con. “What’s not to love about a project that can fly a busload of people per minute, be powered by a 500-horsepower electric engine, pay for its operations with fares, and be fun for transit riders?” asks Roberts. The county supervisor has been enamored with aerial gondolas ever since he rode the zoo’s Skyfari in 1969, when it opened. In 2006, he was equally impressed when he rode a cable car line in Singapore that passed through the top floor of a high-rise. “Once San Diegans use this, I think they’ll find places to add more, as will other cities now considering skyways.” In fact, a federal or state grant may help fund the $75-million skyway, in the interest of beta testing it for other cities. San Diego seems to be an ideal place for a gondola network, given our unique topography. Where a trolley can’t climb a hill or descend a canyon, the gondola flies right over. Roberts envisions a system that connects our trolley, Coaster, and Sprinter stations, alleviating some of the tourist and commuter traffic into places like Pacific Beach or Sorrento Valley.

 

Let’s use data to cure San Diego’s social ills.

26 BIG Ideas

26 BIG Ideas

Kevin Crawford, CEO, United Way

The nonprofit world has long been missing the mark with redundancies and overlapping services. For instance, a mom might be given clothes when her child needs food and health care instead. “With the old model, a lot of good work was done but not in a coordinated fashion,” says Crawford. But United Way is changing all that. In City Heights, the organization collaborates with the Hoover Cluster of schools, which tracks and shares attendance records and reading scores. After identifying kids who are frequently absent, United Way places social work and public health interns from SDSU and Point Loma Nazarene into the classroom, who in turn reach out to the kids’ families. The interns then refer those families to area nonprofit programs and services that specifically address the issues causing the absenteeism. “They’re not just passing along a phone number, but developing a relationship,” Crawford explains. Later, they follow up to see if attendance and scores have improved. “Before, a lot of the effort was motivated by the heart, and the measuring of success was not as critical. But we’re in a day and age where we need to be more shrewd about outcomes and the cost of those outcomes.” The San Diego County chapter is just one of nine that are incorporating what they call the “collective impact model,” aligning resources among universities, school districts, and nonprofits. Here’s to United Way helping us make a united effort.

 

Let’s put a farm in every community.

26 BIG Ideas

26 BIG Ideas

Daron Joffe, Director of Agricultural Innovation and Development, The Leichtag Foundation

When Joffe dropped out of the University of Wisconsin–Madison to buy a 175-acre farm, he got another education altogether. While he was successful in turning the land into a community-supported farm, he was living and working two hours from the nearest place where he could sell the produce and have a social life. That’s when Joffe, also known as “Farmer D,” quit and began consulting on community farms and agrihoods—housing developments built around crops instead of a golf course or pool. Joffe believes agriculture shouldn’t have to compete with urban sprawl. “There is still time to shift the paradigm to a symbiotic relationship where the land, people, and business all win,” he says. “Growing food closer to where people live helps to reduce its carbon footprint and increase freshness and nutrition, while connecting people to where their food comes from.” A community farm, he reminds us, can take root anywhere—rooftops, prisons, schools, corporate campuses, military bases, and hospitals. It provides education, a social platform, and more. In 2012, the Leichtag Foundation purchased the Ecke Ranch in Encinitas, a 67.5-acre, independently run, nonprofit community farm. About a dozen farmers live on site. “We’re creating a community farm in a really large neighborhood—the City of Encinitas—to engage community in the same way you would if you were designing an agrihood. It’s a somewhat reverse approach. We’re kind of retrofitting and preserving the presence of farmland in the area.”

 

Let’s get next-gen technology in the hands of the next generation.

26 BIG Ideas

26 BIG Ideas

Katherine Stuart Faulconer, Honorary Chair, One San Diego

“Imagine showing up to work and your computer has vanished. Your boss expects you to complete your assignments, but without an Internet connection you’re going to fall behind,” says Faulconer, wife of Mayor Kevin Faulconer. “This is the reality for many San Diego children in struggling communities who don’t have the technology at home they need to do homework and keep up in class.” Faulconer wants to fix that. In its first year of operation, the nonprofit One San Diego provided more than 100 laptops for kids to use in libraries in Logan Heights, Southeastern San Diego, San Ysidro, and Linda Vista, courtesy of local organizations and businesses like the San Diego Library Foundation, Cox Communications, Wal-Mart, and Hewlett-Packard. “Imagine a city where everyone has the opportunity to succeed, no matter which neighborhood they call home.”

 

Let’s reuse every cardboard box.

26 BIG Ideas

26 BIG Ideas

Eaman Talai, Founder and CEO, BoxedGreen

Given our transient population—Veterans! Students! Beach-loving nomads!—it’s no surprise that every year roughly half a million people in the county move. But that also means more than 12 million boxes are needed annually to accommodate those moves. Add to that the millions of boxes that stores and companies go through, and that’s a lot of cardboard waste. Though most gets recycled, local startup BoxedGreen is shifting people’s habits toward reusing before they recycle. “Recycling a cardboard box takes 70 percent of the energy needed to create a new box,” says Talai. “People sometimes forget about the ‘reuse’ in ‘reduce, reuse, recycle,’ but most boxes can be reused up to three more times.” His company’s website connects people who are moving with stores that have gently-used cardboard boxes. Customers buy the boxes, starting at $1 per box, and pick them up at retail stores and storage facilities in San Diego. Talai, who plans to expand to North County, got the idea after seeing stacks of perfectly usable cardboard at a neighborhood store. “It’s easy, good for the environment, and saves you money. No-brainer,” he explains. “We need to get to a point where anytime we discard something, we ask ourselves, ‘Can someone else reuse this?’ One man’s trash can really be another man’s treasure.”

 

Let’s encourage more women to become entrepreneurs.

26 BIG Ideas

26 BIG Ideas

Lada Rasochova, Director, mystartupXX accelerator program at UCSD

​Why aren’t there more female entrepreneurs in San Diego? Rasochova says she constantly meets women who don’t think their ideas are ready. “They typically do not want to participate in startup competitions, apply for various accelerator programs, or pitch to potential investors,” she says. “They think they need to work on their startup more before they are ready and before they can be competitive. Because of that, they miss opportunities.” In 2012, Rasochova co-founded mystartupXX (“XX” as in the female chromosome) to build confidence in female entrepreneurs. At their space in UCSD’s Rady School of Management, mystartupXX holds biweekly workshops where guest speakers help teams with all aspects of building a startup, such as legal, accounting, human resources, and IT. They also host “mentor mixers,” sponsor pitch competitions and conferences, and connect entrepreneurs with potential investors. “An important part of mystartupXX accelerator is creating a community of female startup founders so they can support each other.” Rasochova and her cohorts are succeeding in their mission. Case in point: the annual UCSD startup competition, E-Challenge. “Typically, women don’t participate and the finalists are very often 100 percent males. This year, for the first time in E-Challenge history the gender ratio was 50:50, with two female-led teams from mystartupXX competing in tech track finals out of four finalists.” Now that’s a ratio we can get behind. 

 

Let’s banish stereotypes of Latinos in American pop culture.

26 BIG Ideas

26 BIG Ideas

William Anthony Nericcio, Director, SDSU’s Master of Arts in Liberal Arts and Sciences program 

In 2007, Dr. Nericcio published a well-received book called Tex[t]-Mex: Seductive Hallucinations of the “Mexican” in America, which later led to an art exhibit featuring many of the artifacts—such as stereotypical magazines and advertisements—that appeared in his book. Two years ago, a producer from Mexico City and another from Madrid approached him to ask if he’d ever considered doing an Anthony Bourdain–style TV show. They got a $750,000 deal from a Mexican production company and began filming Mextasy in San Diego, Los Angeles, and Mexico, with Nericcio as head writer and host. “If you see Latinos on TV, they’re crooked or naked or both,” he says. “My show is the flip side. It’s about all the smart people, the artists, the intellectuals, the restaurateurs—my friends and the people in my network. I never see these people on TV.” With several episodes in the can, he has been trying to sell Mextasy for a year. “The Mexican cable networks said it was too American, and the American cable networks said it was too Mexican.” It was recently screened alongside Bordertown, Fox’s new “Simpsons meets San Ysidro” animated series. But as for distribution, it’s hard to say what the future holds. “Mextasy is the greatest unsold project that’s ever been made.” We’re looking at you, Netflix and Amazon!

 

Let’s require San Diego’s athletic trainers to get certified before working with our kids. 

26 BIG Ideas

26 BIG Ideas

Christina Scherr, Region 6 Director, California Athletic Trainers’ Association

If your son or daughter is a student athlete, heads up: California is the only U.S. state that does not require athletic trainers to have certification. Scherr and her organization recently tried to pass a bill that would require trainers to take a “rigorous national certification exam” and earn a bachelor’s degree from an accredited university program. “Despite unanimous, bipartisan approval in the state legislature,” she says, “the bill was vetoed by Governor Jerry Brown this past September.” Thankfully, more than 70 percent of the country’s certified trainers have at least a master’s degree—and by the year 2022, it will be a requirement. But in the meantime, ATs are providing emergency care and rehab in our schools, among other services, and their expertise is critical. It’s not just footballers who are at risk for injury. According to the American Journal of Sports Medicine, football results in the most concussions, followed by soccer and lacrosse. Student athletes are also in danger of spine, growth plate, and overuse injuries, as well as sudden cardiac arrest. What’s a parent to do? Scherr, who is the only trainer serving all 23 of Torrey Pines High School’s sports teams, advises: “Verify if your high school’s athletic trainer is actually certified by searching his or her name on bocatc.org. If the person is not a certified athletic trainer, contact your school district and ask why they haven’t made student athlete safety a priority.”

 

Let’s apply our beach density to places beyond the beach.

26 BIG Ideas

26 BIG Ideas

Howard M. Blackson III, Urban Designer, Michael Baker International

“The San Francisco Bay Area’s housing disaster tells us that our housing crisis will only get worse,” warns Blackson, “and doing nothing is not an option.” He proposes modeling our neighborhoods after San Diego’s beach areas, where “mixed-use walkable urbanism” rules the scene. “Our beach density model is essentially a residence or shop with three to five units that are no more than two or three stories on each lot.” This kind of development would support public transportation and small businesses “without dramatically altering our city’s character.” It would also instill a healthy, pedestrian-friendly lifestyle, and bolster local developers. Existing urbanized areas such as Southeastern San Diego, Golden Hill, and South Park are perfect candidates, as well as Bay Park, City Heights, and neighborhoods along our major corridors like El Cajon Boulevard and University Avenue. Unfortunately, there’s a fear of change. “‘Density’ is a polarizing term that eventually turns either to demands for no new growth or to building tall towers,” Blackson says. “Our home values are a major part of our personal wealth. Therefore, we are leery of any change that may affect any of that value. That’s why using a local model makes sense—as opposed to an imported Portland or Vancouver model.”

 

Let’s develop a model criminal justice system.

26 BIG Ideas

26 BIG Ideas

Justin Brooks, Director, California Innocence Project at California Western School of Law

When an innocent person goes to prison, the cost is high—not just to the accused, but to all taxpayers. Take into account the time spent by police pursuing a case, the use of prosecutors and defense attorneys (whom are paid by the county), and the expense of keeping the wrong person incarcerated. “All while the guilty person is walking the streets committing more crimes,” says Brooks. Since 1989, 1,702 wrongful convictions have been documented in the U.S., and according to Brooks, whose organization has exonerated 19 San Diegans so far, at least 6,000 of California’s 150,000 inmates shouldn’t even be in custody (most recently including Luis Vargas, who spent 16 years doing time for three sexual assaults that—according to new DNA evidence—were actually committed by the “Teardrop Rapist,” who is still at large).

“The leading causes of wrongful convictions are witness misidentification, false witness testimony, false confessions, bad police work, and bad lawyering,” Brooks explains. He’d like to probe deeper and do the kind of investigating that happens after a plane crash. “Law enforcement, prosecutors, and defense attorneys should come together and study the cases where people were wrongfully convicted.” San Diego is in a good position to set an example. “We already have a great public defender’s office and prosecutor’s office. The D.A. cooperates on exonerations in ways very few others do in the U.S. Our chief of police is open to reform. We now have body cameras and a low crime rate.” But to raise the bar, we should perform identification procedures based on the latest science. We should record all interrogations and use best practices to lessen the likelihood of false confession, throw out unreliable informant testimony, hire independent labs rather than police crime labs, and provide full discovery and maximum transparency in every case. How to fund these extra steps? He says we could stop pursuing costly death penalty cases, and use those resources to investigate uncharged rape and murder cases. To get the ball rolling, firsthand experience would be a great motivator for change. “I’d like to see every police officer, prosecutor, defense attorney, and judge spend one day in jail, so they have at least the slightest idea what people go through when the system gets it wrong.”

 

Let’s raise the next generation of groundbreaking scientists. 

26 BIG Ideas

26 BIG Ideas

Ellen Potter, Director of Educational Outreach, Salk Institute for Biological Studies

The Salk Institute is best known for its groundbreaking scientific research, but few know the prestigious organization has been bringing science to the masses for decades. Dr. Potter’s department runs several programs that expose kids to genetics and biotechnology, subjects San Diego schoolteachers have requested because they lack experience with them. One such program is a mobile science lab that travels to middle schools and provides a three-day curriculum. “We’re not teaching content as much as awareness,” says Potter, who’s met kids in San Ysidro who have no concept of where La Jolla is, nor any clue about the breakthrough science being done on the mesa. “We want to show them that this work is fun and you can have a career and it’s close to home,” she says. “We want them to look at science as something they can understand. That’s our real mission.” Salk recently invited 300 girls from the San Diego Unified School District for a Women in Biotech presentation. And this year, Salk will begin SciChats—Skype tours and talks between researchers and students—as well as video curriculum for teachers. Sounds like science just got a lot cooler.

 

Let’s make our neighborhoods about community and connection, not about isolation and consumerism.

26 BIG Ideas

26 BIG Ideas

© weheartphotography.com

Nathan Cadieux, Vice President, The Corky McMillin Companies

In 2016, Liberty Station is set to unveil a brand new look, particularly in its north end Arts District, with more pedestrian-friendly access and new boutiques and restaurants. The makeover will define Liberty Station as its own neighborhood and redefine what it means to be a community. “Our communities and shopping centers are very car-focused and consumerist. And technology means we’re hyperconnected but disconnected personally,” Cadieux says. “We’re creating a space that you can experience by foot, which is more intimate than driving around at 65 miles per hour from one place to the next. We’re pushing against societal laziness.” While Buona Forchetta, Liberty Public Market, and luxury cinema venue The Lot are set to open in the first quarter, the next phase of development will focus on utilizing even more outdoor space. That means less screen time, more sunshine.

 

Let’s make SDSU a top 50 public research university.

26 BIG Ideas

26 BIG Ideas

Lauren Radack

Elliot Hirshman, President, SDSU

Coming to the Aztec mesa in 2018: a $90-million, five-story, 85,000-square-foot Engineering and Interdisciplinary Sciences Complex. Bring on the engineers, biologists, climatologists, and entrepreneurs who will work together within its viromics, nanotechnology, and wireless technology labs; brain imaging center; and more. “It will provide unprecedented opportunities for our students, faculty, and staff to collaborate and learn at the cutting edge of discovery,” says Hirshman. It will stand next to the current engineering building with a quad in the middle, adding “a literal crossroads for our scientists, engineers, and entrepreneurs to gather, create, and innovate.” Go, Aztecs!

 

26 BIG Ideas

Illustration by Andrew Wagner

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Everything SD AUGUST 10, 2026

San Diego’s Zine Scene Has No Rules

No gatekeepers, no creative rules, no perfect definition—the city’s DIY publishing scene makes room for anyone with something to say.

San Diego’s Zine Scene Has No Rules
Courtesy of Duophobia

If magazines are like the adultier eldest daughters who know exactly how much anarchy they can get away with, zines are the far less predictable younger siblings going on whim and instinct. Those who draw on the walls around the house, DIY their own piercings, and experiment with different emo/straight-edge/back to emo phases (or not-phases). Boundaries and routines are what zines were created to rail against.

Walk into Verbatim Books’ zine corner, and this rebellion is immediately clear. Zines have no singular form, no clean category or definition. Vintage magazine scraps are collaged into new meaning alongside mini fandom zines. Single sheets of plain white printer paper are covered in nothing but black ballpoint pen. Repurposed hardback book covers are folded into something entirely new. Some are duct-taped together, others stapled. Some glossy, others matte. There are guides to anything and everything, comic panels, photography, hand-drawn cartoons, poetry, recipes, diaries, and ramblings that only make sense to the person who made them—and that’s on purpose.

Zines are creative magic. And with no rules, they’re incredibly accessible. Anyone can zine and have a voice, regardless of artistic training or work life experience.

You are your own Anna Wintour, Graydon Carter, Ruth Whitney.

San Diego–based zine creator Lyssette Williams specializes in mini zines—often limited to eight pages, they’re meditations in abbreviation. Outlining, thumbnailing, and revision all move quickly from idea to page. Larger projects, including Williams’ long-form graphic novel thesis, move at a slower pace. For those, she often returns to pen and ink, a choice that resists the over-editability of digital work.

Raised by a single mother and navigating mixed-race identity in a predominantly white town, she finds a home for processing it all in zines. Her work deals in identity, belonging, self-definition, and punk-rock childhood. But it isn’t always heavy; Williams creates a mini duck-themed zine called Backyard Duck Propaganda that’s hard not to love. “When I create, I think about what would have helped me find the words back then, what my younger self would’ve needed,” Williams says. “[Zines] put the tools in your hands and democratize art. They’re translations of memories and identities.”

Courtesy of Lyssette Williams

For Williams, a big reason she keeps creating is being surrounded by other creatives—a scene that extends across the border. She points to Verbatim and Comicbook Artists of San Diego, plus events like Zine Fest (October 17–18 this year at Woo in Barrio Logan) and Black Comix Day at the WorldBeat Cultural Center.

Zines have always been a road for subcultures. During the Harlem Renaissance, Black creatives like Langston Hughes and Zora Neale Hurston self-published one issue of Fire!!, which inspired other Black authors. In the 1930s, zines (then called fanzines) were hubs for sci-fi nerds to write fanfiction, address the fandom, and create new characters. Superman actually made his public debut in a fanzine called Science Fiction (he was originally cast as a villain with a fully receded hairline). A couple decades later, zines about feminism and riot grrrl became subculture de rigueur.

The internet nearly killed zines, of course. But now, people tired of the algorithm’s firehose are finding comfort and renewed inspiration in analog. Zines, a salve for digital fatigue.

Courtesy of Duophobia

A giant figure in San Diego zine culture is Burn All Books. Founded by Amanda and Nick Bernal, BAB started as a risograph (digital screen printing) studio and turned into one of those places that keeps expanding the whole scene around it, even forming its own archive group, SCANNNERS. Since opening in January 2023, it has published over 35 works and collaborated with more than 100 artists, writers, and zinesters.

For Duophobia, the pseudonym for local twin sisters Alora and Kiani Dotson (affectionately known as the “possum twins”), zines make room for experimentation and play that doesn’t fit anywhere else. Room for eclectic cartoons and dirty jokes. For sticker-covered sketchbooks.

It’s that same brand of nostalgia you might feel when, say, you walk past the carcass of an abandoned mall and see a faded cartoon mural. Their work lives somewhere between childhood and adulthood, where being unserious is taken very, very seriously.

“We’re born and raised in San Diego, and the community of artists here is a main reason we started publishing,” Kiani Dotson says. “There are people here like Trixxie Land who run open art gatherings. Show up, and you’re part of it.”

Land, a zinester herself (she made 250 single-page zines during 2020’s lockdown), is all about storytelling over hierarchy. Art shouldn’t be about gatekeeping or intimidation, she says. So she holds open-invite arts shows at Subterranean Coffee.

Courtesy of Lyssette Williams

Duophobia regularly share their work at local galleries like Subterranean, filling that lowbrow space with pieces that answer: “What would’ve made us laugh as kids?” Children are often the first to pick up their zines, unfolding them in every direction while parents briefly panic at the impulsive destruction. The twins always step in. “No, no, it’s okay,” they say, before showing how one sheet of paper folds into an entire little book. “It’s like magic.” More often than not, the kids leave with a tiny zine tucked under a tiny arm, future San Diego zinesters in the making.

When asked what a zine really is, Alora Dotson’s response was simple: “It’s anything. Literally anything. The more genuine you are, the more people are going to hear what you have to say. Your voice matters, even if it’s just a silly joke or story. People want to hear about it.”

Not a perfect definition? Exactly. Zines inherently resist categories. Want to turn a single playing card into a storybook? Do it. What about your favorite graffiti artist’s signature tag at Prince Memorial Skatepark? Turn it into a zine.

Everything’s a zine.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Arts & Culture AUGUST 5, 2026

The Best of San Diego 2026: Readers’ Picks

From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes

The Best of San Diego 2026: Readers’ Picks
Photo Credit: Narrative Images

Beauty + Cosmetic

Brow Studio

Elicia Marie Beauty

Hair Removal Business (Non-Laser)

Brazilia Skin Care

Laser Hair Removal

San Diego Aesthetics and Med Spa

Lash + Brow Technician

Elicia Soltesz, Elicia Marie Beauty

Lash Studio

Cupid Complexion

Makeup Artist

Ashley Fierro, Ashley Fierro Makeup

Microblading Artist

Sunny Olais, Sunny Bee Brows

Microneedling

Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics

Spa for Skin Care (Non–Med Spa)

Honest Skin

Spray Tan Artist

Alysa Espiritu, Afterglo Beauty Lounge

Spray Tan Studio

Afterglo Beauty Lounge

Waxer

Tracy McMaster, The Wax Lady

Cosmetic or Beauty Product: San Diego–Based

KOA+ROY

Barber

Ronnie Page, Gold Comb Barbershop North Park

Barbershop

Hillside Barber

Courtesy of The Blow Dry Lounge

Blow Dry Bar

The Blow Dry Lounge

Colorist (Balayage)

Mariela Urbina, Rinse Salon

Colorist (Highlights)

Ryleigh Hunter, Headbang Salon

Colorist (Single-Process)

Mariela Urbina, Rinse Salon

Hair Extensions

The Hair Extension Bar

Hair Salon

Pixiedot Salon

Hair Stylist

Ann Teresa Degischer, Maen the Salon

Keratin or Smoothing Treatment Specialist

Lindsay Axelrod, Pixiedot Salon

Scalp Treatment Specialist

Cheng Tan, Koda Salon

Manicurist

Moni, Clawed Up by Moni

Nail Salon

Lulu Nails

Pedicurist

Zoe Walter, Pure Nailz

Piercing Studio

Enigma

Tattoo Artist

Lauren Skinker, Lucky Cat Tattoo

Tattoo Studio

Lucky Cat Tattoo

Courtesy of SUVA Fitness

Fitness

5K Run

Father Joe’s Villages Turkey Trot

Aerial Fitness Studio

Aerial Revolution

Barre Studio

barre3

Best New Class/Program, Opened 2025

SUVA Fitness

Best New Fitness Studio, Opened 2025

Sculpted. A Lagree Studio

Body Sculpting Studio

Move Madly

Boutique Gym

MK Fitness

Boxing Studio

City Boxing

Climbing Gym (Indoor Rock Climbing)

Mesa Rim Climbing

CrossFit Studio

Invictus Fitness

Dance Studio

Madhouse Dance

Fitness Bootcamp

The Camp Transformation Center, West Chula Vista

Fun Run

San Diego Santa Run

Golf Clinic

Singing Hills Golf Club at Sycuan

Half Marathon

Carlsbad Half Marathon

HIIT Studio

Orangetheory Fitness

Kickboxing Studio

9Round Kickboxing Fitness

Lagree Studio

Rise Lagree Studio

Courtesy of Rock ‘n’ Roll San Diego

Marathon

Rock ‘n’ Roll San Diego

Martial Arts Studio (Including Jiu-Jitsu, Judo, Karate, Krav Maga, and MMA)

Legacy San Diego

Personal Trainer

Camila Casanueva, The Yard Gym

Pickleball Courts

Barnes Tennis Center

Pickleball Lessons

The Hub Pickleball Club

Pilates Studio

SaltVault

Pole Fitness Studio

The Dollhouse Fitness

Spin Studio

Activate House

Surf Lessons

Little Groms Surf Camp

Tennis Club

Balboa Tennis Club

Tennis Courts

La Jolla Beach & Tennis Club

Tennis Lessons

Mission Hills Tennis

Traditional Gym/Fitness Center

Fit Athletic Club

Triathlon

San Diego Triathlon Series

Yoga Studio

Yoga Box

Photo Credit: James Tran

Food + Drink

Açaí Bowl

everbowl

Bagel

Big City Bagels

Bakery

Valerio’s Bakeshop

Bar

Happy Medium

Bartender

Austin Harrington, Captain’s Quarters

Best Local Alt-Drink, Alcoholic

Bivouac Ciderworks, Savoy Dry Apple Cider

Best New Bar Opened 2025

Kiku Room

Best New Brewery Opened 2025

Good Pressure Brewing Company

Birria

Birria El Rey

Bloody Mary

Waterfront Grill

Bread

Izola

Brewery

Harland Brewing Company

Burrito

The Taco Stand

Canned Cocktails

Cutwater

Caterer

Snake Oil Cocktail Company

Cheese Shop

Venissimo Cheese

Chips & Salsa

La Puerta

Chocolate Shop

San Diego Chocolate Co.

Coffee Beans/Roaster

Bird Rock Coffee Roasters

Craft Cocktails

Happy Medium

Distillery

Cutwater

Dive Bar

Aero Club

Donuts

Nomad Donuts

Farmers Market

Little Italy Mercato

Farmers Market Food Vendor

Flavors of East Africa

Fish Market

Tunaville Market and Grocery

Fish Taco

Oscars Mexican Seafood

Food Truck

Shawarma Guys

Fries

The Crack Shack

Gourmet Grocery Store

Lazy Acres

Happy Hour

La Puerta

Ice Cream/Gelato

Stella Jean’s

Juice Bar

Señor Mangos

Kombucha

Juneshine

Liquor Store

Old Town Liquor

Local Agave Spirits (Tequila/Mezcal)

Bebemos

Local Beer

Pure Project

Courtesy of Seven Caves Distillery

Local Gin

Seven Caves Distillery

Local Vodka

619 Spirits North Park

Local Whiskey

Skrewball Whiskey

Local Wine

Bernardo Winery

Margarita

Cantina Mayahuel

Martini

Turf Supper Club

Mocktails

Juniper and Ivy

Negroni

Sonny’s Pizza

Old Fashioned

Cowboy Star

Pasta

Pazza Market & Cucina

Phở

Phở Ca Dao

Pizza

Tribute Pizza

Pop Up

Mon Chourie

Produce Market

Specialty Produce

Romantic Bar

Starlite

Rooftop Bar

Communion

Sandwich

Big Jim’s Roast Beef

Smoothies

Señor Mangos

Sommelier

Missi Burns, Et Voila

Speakeasy

Raised by Wolves

Specialty Food Store

The Wise Ox

Sports Bar

Fairplay

Taco

Tacos El Gordo

Taproom/Tasting Room

Pure Project

Tequila/Mezcal Bar

Cantina Mayahuel

Whiskey Bar

Seven Grand

Wine Bar

Finca

Wine Store

Vino Carta

Winery

Gianni Buonomo Vintners

Wings

OB Noodle House

Courtesy of Four Moons Spa

Health + Wellness

Aesthetics + Med Spas: Aesthetician for Facials/Peels/Non-Medical Skincare

Cara Paymaster, CARA Studios

Aesthetics + Med Spas: CoolSculpting/Body Contouring Clinic

Cosmetic Laser Dermatology

Aesthetics + Med Spas: Hormone Therapy/Anti-Aging Clinic

Prospera Internal Medicine and Aesthetics

Aesthetics + Med Spas: IV Therapy/Hydration Lounge

San Diego Aesthetics and Med Spa

Everything SD JULY 31, 2026

The Best of San Diego 2026: Retail

From handmade goods to one-of-a-kind finds, these local shops prove the best souvenirs are the ones with a story

The Best of San Diego 2026: Retail
Photo Credit: Matt Furman

Best Place to Buy Original Art Without Needing a Tiny Paddle

Goblin Shark Emporium

Almost everything in this Oceanside shop is made by local artists and independent weirdos, and almost none of it requires a gallerist’s budget. Goblin Shark Emporium rotates a new featured artist every month between the vinyl crates, blacklight posters, and hilariously specific stickers, so you can walk out with original work and a tarot reading to contemplate as you sip your Banana Dang Coffee from a couple storefronts down.

Best Hidden Gem

Through the Fold

Tucked within the potting tables and ferns of Mission Hills Nursery, the oldest nursery in Southern California and a Kate Sessions original, sits Through the Fold, the sweet indie bookstore that mother-daughter team Gail Levine and Jennifer Medeiros hand-built and opened in late April. Two retired educators and lifelong bibliophiles run it like a neighborhood living room: three book clubs, toddler story time, and a summer camp for the 7-to-12 set. It’s the rare retail run that smells like soil and new paperbacks, which is to say, like a very specific kind of heaven.

Best Place to Blast Off Into Another Universe

Mysterious Galaxy Bookstore

Open since 1993 under the unbeatable tagline “Books of Martians, Murder, Magic, and Mayhem,” this Rosecrans Street institution is the city’s portal for anyone who would rather be on a different planet. Load up on sci-fi, horror, and fantasy, then stick around for the weekly Dungeons & Dragons campaign, because the only thing better than reading about another universe is rolling a d20 inside one.

Best Stop into Trinket Town

Library Shop

On the ground floor of the downtown Central Library, tucked into the Joan and Irwin Jacobs Common, sits the Library Shop, a tightly curated gift store stocked with presents and trinkets you didn’t know you needed: wind-up kitchen timers, specialty pencils, felt coasters in colors cheerful enough to overcome the first half of the Padres’ season—you get it. Every dollar funds the San Diego Public Library system, which makes the shop’s official “Guilt-Free Shopping” motto the rare slogan that holds up. Come for a paperback, leave having formed a genuine emotional attachment to a $4 pencil.

Best Window Shopping

Purrgatory

The window at this North Park shop is alive: a front-of-house catio where adoptable rescue cats audition for your heart while you pretend to be just browsing. From there, a literal catwalk runs along the ceiling to a back resting room (because existing around inferior beings is exhausting for cats). Owner Vera Blatchley of Purrgatory stocks the full cat-lover arsenal, plus a wall of gifts for the feline who already has nine of everything. Fan favorite: a retro-style, bubblegum-pink Kit-Cat Clock.

Best San Diego Mood Board

Club Paradise

Surf art’s everywhere, but it’s somehow always a little kooky. Painter Andy Davis’ style captured that elemental soul, making him one of the most successful surf artists of the last few decades (check his giant mural at Town and Country Resort). His tiny Encinitas storefront, Club Paradise, is a gallery-slash-gift shop that stocks his paintings and prints—and he’s using the space as a culture club for local and touring creatives.

Best Limited-Edition Tan Line

Tulux Resortwear

Tulux is the Pacific Beach swimwear label out of Cass Street, where designer Yamhed Torres turns the whole Tulum fantasy into bold, limited-run bikinis. This year, Vogue México y Latinoamérica named her one of just 10 emerging designers to watch, so each suit comes with the kind of credentials that practically books its own sunset getaway. Everything is one and done: When a piece sells, it’s gone for good, which is either smart scarcity or the universe telling you to commit.

Ramen Nagi Table full of food Best UTC Westfield Mall Restaurants and Bars San Diego

Best Malachite-to-Millionaire Shortcut

Pacific Beads

Free lotto tickets at crystal shops? Yes, please. Pacific Beads owner Shlomo Gruer greets you at the door of this Clairemont Mesa warehouse with 4,000 square feet of crystals, geodes, and beads by the bin. You come for wholesale amethyst and sterling findings; you leave holding a fistful of healing stones and a statistically remote shot at early retirement. Need another reason to visit? Owner Gruer has his own line of jewelry, and Pacific Beads also hosts jewelry-making classes.

Best Nostalgia Purchase

123 Sweetsss

El Cajon’s Parkway Plaza could look radically different in the near future, as city officials are hatching plans to reinvent the one-time community and commercial center. Inflection points of iconic structures are always compelling times to visit and tabulate your own urban-planning daydreams. As you do, hit the first NAMA-certified automatic cotton candy vending machine in the country. Push a button, and 123 Sweetsss spins you a fresh cloud of childhood in under a minute. No carnival, no county fair admission, no sweaty teenager in a paper hat required.

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Everything SD JULY 31, 2026

The Best of San Diego 2026: Health & Outdoors

From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots

The Best of San Diego 2026: Health & Outdoors
Photo Credit: Brett Butterstein

Best We Named It What for Why Oh Dear

Cush-pii

For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

Courtesy of Culture Shock San Diego

Best Pop and Lock Spot

Culture Shock

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.

Best Way to Sweat on a Lava Lamp

Yoga Box

In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

Courtesy of Fit Athletic Club

Best Leg Day Turned Social Hour

Fit Mission Beach

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.

Best Place to Learn What a Vagus Is

Breathe Degrees

The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Photo Credit: Shot On Us

Best Pilates Studio for People With Tiny Roommates

Soul Pilates and Care

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.

Best Million-Dollar Massage

Spa at The Del

The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.

Best Cheers Without Beers

Good News Bar

As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.

Everything SD JULY 31, 2026

The Best of San Diego 2026: Kids & Family

From elephant encounters to escape rooms, these are the adventures that kept San Diego families busy all year long

The Best of San Diego 2026: Kids & Family
Courtesy of San Diego FC

Best Trunk Show

San Diego Zoo Safari Park’s Elephant Valley

If you can’t quite swing the cost of a trip to the African outback, the Safari Park’s new Elephant Valley is a pretty convincing Plan B. The 13-acre immersive habitat—the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history—is home to eight African elephants, but it’s the thoughtful details that steal the show. Keep your eyes open for intricate Kenyan-inspired artwork, native landscaping, and stop by the Mkutano House, where you can grab lunch with a front-row view of the herd.

Best Fresh Grounds

Pepper Park

Pepper Park became the emotional anchor of the bayfront overhaul when the National City park reopened this March with a 2.5-acre expansion. Hopefully that’s just the start. The California Coastal Commission also approved the city’s ambitious waterfront plan, clearing the way for a long-envisioned 77-acre bayfront makeover with more green space, better bike paths, and improved waterfront access. Money still has to be raised, but head to Pepper Park, sit on a brand-new bench, and gaze out at the future of the South Bay.

Family holding hands walking up to a free concert at Balboa Park's Spreckels Organ Pavilion in San Diego

Best Community Sports Glow-Up

Willie Henderson Sports Complex

Not every family destination comes with roller coasters—sometimes, they have paint rollers. The Willie Henderson Sports Complex in southeast San Diego recently received a new paint job and major facelift (courtesy of San Diego FC, the Prebys Foundation, and community advocates), giving thousands of kids a safer, smoother, and more colorful place to play basketball or soccer. If your weekends revolve around sports gear, folding chairs, and orange slices, you’ll definitely appreciate the upgrade.

Best Slice in the Galaxy

Killer Pizza From Mars

Parents come for the pizza. Kids come for the games. Sci-fi nerds come for it all. Killer Pizza From Mars is an Oceanside mainstay for families who love arcades, vintage Star Wars memorabilia, and piled-high pizzas with outrageously silly names like the “Mars”gherita pizza. Order a basket of Killer Fries, sink your teeth into a Martian Melt sandwich, and don’t be surprised if your kids clamor for a return mission.

Best Return to Monkey Business

Fanuel Street Park

After what must have felt like an eternity for Pacific Beach families, Fanuel Street Park’s playground is finally back. The old play structure got the heave-ho nearly two years ago, but this spring, the community raised enough donations to replace it with modern climbing structures, new swings, and better accessibility. It’s finally back to being a low-key locals spot perfect for picnicking, splashing around, and letting the kids burn off some energy.

Photo Credit: Farah Assi

Best Way to Frustrate Your Child in a Fun Way

Lara’s Labyrinth

If screen time has obliterated your attention span, try giving your brain a workout at an escape room. Lara’s Labyrinth provides a few options ranging from kid-friendly to “try not to pee your pants in fright,” where participants can attempt to escape an enchanted forest or decipher clues left by Leonardo da Vinci. (Some rooms have G, PG-13, and R-rated versions for your family’s comfort level, but maybe save the “Cannibal” room for an adults-only excursion.)

Best Babysitter With a Degree in Marine Biology

Living Seas at Birch Aquarium

Birch Aquarium has always made a splash, but the $18.7 million Living Seas exhibit is a tidal wave of awesome. The immersive exhibit features different marine ecosystems throughout the Pacific Ocean, from the warm aqua waters of tropical zones to the frigid (but nourishing) Pacific Northwest. Bigger is better here: There are areas designated for the gigantic sunflower sea star and giant Pacific octopus, so prepare for oceanic marvels to wow you.

Best Hip New Thing at the Hip Kid Place

Artopia at The New Children’s Museum

Forget “don’t touch the art.” At Artopia, touching, building, climbing, experimenting, and making a colorful mess are all exactly the point. Created by the museum’s in-house Creative Studios team, the interactive space invites kids to become artists through hands-on projects like weekend ceramics workshops and after-school programs. When creativity gets a little chaotic is when it’s at its most fun.

San Diego family friendly restaurant Corvette Diner featuring kids

Best Free-Range Kid Lawn With Wine

Grand Social at the Fairmont Grand Del Mar

The Fairmont Grand Del Mar used to feel like someplace you admired from afar. Grand Social changed that. Three levels of outdoor space are now home to a bar and grill, bocce courts, and other lawn games, as well as a summertime concert series and other family-friendly events that welcome locals just as much as overnight guests. It’s proof that one of San Diego’s fanciest addresses also knows how to have a little fun.

Best Place to See Sharks and Only Be a Little Scared

SeaWorld’s Shark Encounter

You don’t need a cage to come face-to-face with sharks anymore. SeaWorld’s revamped Shark Encounter lets you get startlingly close to species like reef sharks, massive sand tigers, and endangered Australian leopard sharks, all inside newly redesigned habitats. It’s equal parts adrenaline and education, and a good reminder that these misunderstood predators are closer to Bruce in Finding Nemo than Jaws in… well, Jaws.

Photo Credit: Richie Wireman

Best Mission for Major Tom

LEGOLAND’s LEGO Galaxy

Houston, we have a new reason to visit LEGOLAND California. LEGO Galaxy is the plastic-brick haven’s biggest in-park investment ever, including the first new roller coaster in 20 years. Between the customizable Galacticoaster experience, build-your-own spacecraft stations, and interactive space adventures, aspiring astronauts can easily spend hours exploring this brick-built universe.

Partner Content AUGUST 17, 2026

New Beginnings

A new program guides new moms through high-risk pregnancy and into the “fourth trimester”

New Beginnings
Courtesy of Scripps Health

Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more. 

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