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Arts & Culture AUGUST 29, 2022

4 Women Shaping San Diego’s Art Scene

From creating more public programs to crafting traditions as a source of cultural identity, these leaders are translating history in their own way

4 Women Shaping San Diego’s Art Scene
Stacy Keck
Jessica Berlanga Taylor

Stacy Keck

Arte Accesible

Jessica Berlanga Taylor

As a girl walking to school just outside Mexico City, Jessica Berlanga Taylor passed iconic murals by David Alfaro Siquieros. As the new director of UC San Diego’s Stuart Collection, she wants to spark the same sense of awe she felt back then, experiencing world-class art in daily life.“Siquieros had a lot to say about public art and access,” says the binational Berlanga Taylor, formerly a contemporary art curator in Mexico City. “That was a big influence.”

Established in 1981, the Stuart Collection includes 22 site-specific pieces from artists as boldface as Robert Irwin, Niki de Saint Phalle, and Alexis Smith, scattered across the sprawling 1,200-acre campus. Under founding director Mary Beebe, the program scaled new heights with Do Ho Suh’s popular Fallen Star, a house seemingly teetering on the edge of a building.

Among Berlanga Taylor’s goals? Making the exceptional collection even more accessible—the next piece certainly is: KAHNOP • TO TELL A STORY, an 800-foot-long celebration of poetry, formally debuts this spring at the campus trolley stop. And while commissioning fresh works will be a thrilling part of the job, Berlanga Taylor can’t wait to hype the existing ones.

“I’m creating a public program around the art to activate through performances, music, poetry readings, and updating the interpretation of the pieces,” she says. “A lot of people on campus want to collaborate with Stuart Collection to enhance its presence and broaden its influence off campus.”

On the Horizon

This spring, KAHNOP • TO TELL A STORY by Ann Hamilton will be unveiled at The UC San Diego Central Campus Station.


Jessica York

Jessica York

Stacy Keck

Crafting Design

Jessica York

When it comes to the Mingei, executive director Jessica York understands the assignment. Replacing her longtime mentor Rob Sidner means she knows every inch of the museum. Literally. She helped plan its transformative and award-winning renovation by San Diego architect Jennifer Luce.

“I focus on human creativity as well as craft traditions that are really a source of cultural identity and pride,” says York. “Mingei has the potential to become an even more meaningful resource for our region.”

Exhibit A: The museum’s third annual San Diego Design Week showcases in-demand local artisans, designers, and architects—called Inspiration Inspiración, running Sept. 21 to 25—but the binational programming has garnered notice globally. San Diego and Tijuana have been designated a World Design Capital for 2024, the first dual-city destination for the festival.“The Mingei played a role in the bid to achieve that,” says York. “As a museum of folk art, craft and design, we saw an opportunity to carry the banner for design in a new way.”Coming sooner: Piñatas: The High Art of Celebration opens October 28. The exhibit, organized by guest curator Emily Zaiden, features contemporary artists and at least one-megawatt commission from the San Diego-Tijuana region. It’s sure to be a bash.

Save the Date

Piñatas: The High Art of Celebration by curator Emily Zaiden features work from a variety of piñata artists, including Diana Benavidez who hails from the SD-Tijuana region. October 28-April 30, 2023.


Family Engagement

Elizabeth Yang-Hellewell

Elizabeth Yang-Hellewell arrived with a not-so- secret advantage as the CEO and executive director of The New Children’s Museum. “My wife and I have a 5-year-old and an almost 2-year-old,” she says. “I am the audience.”

Her former gig at MCASD didn’t exactly allow full-contact museum-going. “It’s high-touch here,” says Yang-Hellewell of the NCM, which sees up to 1,000 visitors a day during summer. “There’s nothing better than seeing people play in, on, and around contemporary art. I’ve worked in contemporary art spaces almost my whole career, and that level of engagement is what you want.”

Fearing sensory overload? Fret not. A new installation from artist Michelle Montjoy gives kids and parents Breathing Room. Think soothing colors and hanging hand-knitted textiles that undulate serenely in a relaxed breathing cycle.

“It’s a quiet space,” explains Yang-Hellewell. “Neurodivergent children can experience our installations in a different way. I really want to explore accessibility and how we can serve our communities better.” She adds that some younger NCM employees even remember visiting as kids growing up in San Diego. “People develop core creative memories at the New Children’s Museum.”

On the Horizon

This month, the museum unveils phase two of Breathing Room, a sensory-friendly space to pause in an otherwise highly active environment. Oceanside artist Michelle Montjoy has been knitting pods for children and families to cocoon.


Lauren Lockhart

Lauren Lockhart

Stacy Keck

Peering at the Past

Lauren Lockhart

For a mellow seaside town, La Jolla features mightily on San Diego’s art scene. “It’s so impressive the impact this small community has had,” says Lauren Lockhart, the new executive director of the La Jolla Historical Society. “We are truly a hub of arts and culture.” Since her arrival, LJHS continues to emerge from the shadows of the Museum of Contemporary Art next door.

Noteworthy modern architecture, cutting-edge scientific research via a Salk Institute collaboration, and cosmopolitan theater and visual arts are all packed into their 1904 seaside cottage. Voices from the Rez, running through September 4, explores the work of ten Native American artists living on San Diego reservations.

For Lockhart, the potential subject matter feels endless.“We always start with a thread that is drawn from our history here,” says Lockhart, a UC San Diego grad. “But it’s important to us that they be interdisciplinary so we can engage lots of different experts and community members.”

Case in point: The Smallest Show on Earth running through January. Curated by Scott Paulson from the UC San Diego Library, the exhibition taps into the current vogue for paper craft with a deep-dive look at antique toy paper theaters.“

I love that our program is really diverse and art is often a vehicle we use to translate history,” says Lockhart. “We’re working with local artists who are reinventing and exploring this several-hundred-year- old form. We’re going to have theaters talking about the contributions of African-Americans and Latinos to La Jolla’s history.”It’s history with a twist: The more you peer into the past, the more you learn about San Diego today.

Save the Date

The Smallest Show on Earth: Paper Theaters Explored, celebrates the history and recent innovations in this playful and engaging art form. Sept. 23 – Jan. 22.

Sacred Canyons & Rare Trees: Torrey Pines – San Diego’s Symbol of Preservation, traces the history of this unique resource from its earliest inhabitants to present-day climate challenges. Feb. 10 – May 28.

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Arts & Culture DECEMBER 18, 2023

The New Americans Museum Explores SD’s Rap Roots

Fifty years after the birth of hip-hop, a new retrospective showcases the genre's local beginnings

The New Americans Museum Explores SD’s Rap Roots
Photo Credit: Michael Brunker

Mario “OG” Lopez walks me through a maze of display cases: tapes, old photos, vintage DJ equipment. It’s all part of the New Americans Museum’s Beyond the Elements exhibition—a San Diego hip-hop retrospective and passion project he curated.

“There are four elements in hip-hop, and the vision of the exhibit was to go ‘beyond the elements’ and embrace the multicultural roots that are a huge part of hip-hop,” he says.

Through airbrushed jackets, throwback posters, and VHS footage, those four elements—deejaying, emceeing, graffiti art, and breakdancing—mix together at the Liberty Station showcase, telling the story of rap’s local beginnings.

“These are my friends,” Lopez says. “I’ve always wanted to show the art.” It’s a short answer to a long question about inspiration and ideas, about what goes into putting something like this together.

Grafitti art and embroidered denim jackets found Beyond the Elements San Diego Hip Hop history exhibit at the New Americans Museum
Photo Credit: Michael Brunker

As we continue through, he points out a face. “There’s Zodak,” he says, gesturing toward a framed, black-and-white Tribal ad featuring the legendary local graffiti artist holding a name plate. Highlighting his own work (he’s a graphic designer), Lopez motions to the cover of Aztec Tribe’s cassette single Diego Town. The artifacts are a dense tapestry, a timeline four decades long of rappers, breakdancers, DJs, and painters, spread across two rooms.

It would be easy to recognize the players if this were New York or LA, but rap stars aren’t traditionally plucked from around these parts. There’s talent, for sure; however, most of it has had little influence outside of SD. That’s to say that this is a self-contained history, based on a homegrown ecosystem held together by storytellers, smooth talkers, and colorful personalities.

There’s no defining sound or even a single approach. Aztec Tribe carved out a lane as Chicano rap pioneers in the early ’90s, while San Ysidro’s Legion Of Doom (LOD)—who are featured prominently throughout the exhibition—worked their tag-team, Run-D.M.C-like chemistry into a formula that repped South Bay.

And while the vocalists were manipulating rhymes, local dancers were adopting the movements and body contortions of hip-hop’s B-boy element: a choreographed set of ticks, spasms, and spins that, in our neck of the woods, was part West Coast pop lockin’, part East Coast footwork. They’re represented, too, in the exhibit.

July 2, 1984, copy of Newsweek magazine featuring a breakdancer spinning on his head with the text “BREAKING” in bold, white letters
Courtesy of X

A wall marked “80’s Breakdance Era” shows off hand-drawn flyers and pictures of teenagers frozen mid-routine, rocking on linoleum. Inside a glass square stands a July 2, 1984, copy of Newsweek magazine that reads “BREAKING” in bold, white letters. And resting near the top sits a black medallion from the Universal Zulu Nation, an international awareness group and official fraternity of hip-hop—a true mark of legitimacy. The pieces speak for themselves. The hometown B-boys were the real deal.

That’s how Lopez got his start: managing a group of breakers called the Floor Masters. “My mom’s house was kinda like the home base,” he says. They were unique on their block, but the culture reached beyond his ’hood. It wasn’t until he and his squad ventured past their side of town that any of them realized breakdancing was everywhere.

Shoes from a member of the Sherman Heights breakdancing crew, Floor Masters, at the Beyond the Elements Hip Hop exhibit at the New Americans Museum
Photo Credit: Michael Brunker

“We didn’t know that it was happening in other neighborhoods,” Lopez says. “So, when we would go and perform at Balboa Park or something and put out the hat to make money … then [we] had other crews coming and [trying] to battle.”

Just as hip-hop in NYC was a byproduct of its boroughs (even though it started in the Bronx), rap’s local vernacular differed depending on its enclave. Aztec Tribe was based in Spring Valley, while Mario and the Floor Masters grew up in Sherman Heights.

From the county’s eastern edge to its downtown hub, there’s an extensive history documented in Beyond The Elements. The exhibit captures our rich heritage, one that’s worth exploring. And, as a narrative, this isn’t a nostalgia exercise or a trip down memory lane. Instead, it’s a commemoration, a nod to the hometown trailblazers who helped mold local culture through sound, art, and dance with imagination and virtuosity. A powerful message as hip-hop celebrates its 50th anniversary.

Mario "The OG" Lopez and Zard One of Floor masters together at the Beyond the Elements Hip Hop history exhibit
Photo Credit: Michael Brunker

As my visit winds down, Lopez and I are joined by Zard One, an original member of the Floor Masters. We’re seated in the gallery space across the hall, and I notice his fingertips are stained with paint. Thoughtful and soft-spoken, he’s an artist and lifelong friend of Mario’s.

The docents are making their rounds, turning off lights and securing items. It’s a signal that I’ve overstayed my welcome. But, before I head out, I ask them both what they hope visitors take with them.

Lopez is first to answer. “We have tours coming in from different schools that are interested. It’s [about] educating the kids,” he says.

Just like hip-hop, the exhibit serves as a generational legacy. Each one teach one, as they say.

“It’s for the youth,” Zard One adds.

Arts & Culture OCTOBER 11, 2023

Oceanside Art Exhibition Amplifies the Voices of Displaced Palestinians

Artist John Halaka’s new exhibition at the Oceanside Museum of Art asks viewers to face the impacts of settler colonialism

Oceanside Art Exhibition Amplifies the Voices of Displaced Palestinians
John Halaka Ghosts of Presence Bodies of Abscence Hands of Survivors

“I think of us as a culture of deniers,” John Halaka says. “We tend to shy away from complex topics. We tend to shy away from our responsibilities to the histories that brought us to where we are.”

The artist, a professor of visual arts at the University of San Diego, has spent much of his life immersed in those histories. Moved by the US Civil Rights Movement as a college student, Halaka developed “a deep-seated interest in justice and in human rights,” he says. He studied the history and politics of Palestine, eventually traveling there to interview and record individuals’ memories and stories. As a Fulbright scholar in 2011 and 2012, he spent nearly a year in Lebanon working with four generations of Palestinian refugees, an experience that deeply informed the pieces in his new exhibition at the Oceanside Museum of Art (OMA).

John Halaka's art piece Ghosts of Presence-Bodies of Absence. Memory of Memories #6 depicting eyes over a textured background
John Halaka‘s Ghosts of Presence-Bodies of Absence. Memory of Memories #6, 2021. Ink and rubber stamped text over digital print, 22 x 30.

Entitled Listening to the Unheard/Drawing the Unseen: Meditations on Presence and Absence in Native Lands, the exhibition runs through February 18. Hung in stairwells and filling two galleries on OMA’s second floor, Halaka’s drawings—portraits of the people he interviewed, interpretations of the narratives they shared—are enormous, arresting, beautiful. And their meaning is undeniable.

It’d be easy to imagine the exhibition’s titular absence as emptiness, faint outlines, blank space. But Halaka’s work is the opposite. His drawings are densely layered, packed with stamped words (“RESIST” and “REMEMBER” among them) and tiny lines that coalesce into faces, hands, thorny vines. Approach too close, and they dissolve into visual snow.

“Absence and presence are essentially the two sides of a coin,” Halaka says. “When I engage with displaced individuals, there’s always this duality. They’re absent from the land, their homes; their history has been shattered. But all of that history is present within them. I try to visualize that by having two or more things exist at the same time.”

Some of Halaka’s most moving works superimpose portraits of Palestinian refugees over photographs of villages that were destroyed in Palestine in 1948—or vice versa, with the villages drawn over photos of the refugees. Faces, bodies, and buildings are rendered semi-transparent, ghostly. When underlaid beneath the portraits, the ruins appear as part of the refugees, giving texture to their skin.

This portrait, part of Halaka’s Landscapes of Resistance. Spirits that Guide Us series, features indigenous artist James Luna, who taught art at UCSD

A few pieces in the exhibition feature drawings of activists (including Lakota author Mary Brave Bird and Palestinian historian Hussein Lubani) on maps of the US and Palestine, visually melding people and their ancestral lands.

Other works, less layered but no less complex, are portraits and drawings made with a wood-burning tool. Thousands of scars form images on large panels of reddish oak, referencing “the cuts and burns that shaped [the refugees’] lives on a personal, communal, and national level,” Halaka explains.

I ask Halaka how he approaches the responsibility of translating others’ experiences for a wider audience. It’s a question that plagues me as a journalist, I admit to him.

He says that, in some ways, their story is his story—as the son of a Palestinian father and as an immigrant who came to the United States when he was 12, he shares many cultural touchpoints with the people whom he interviews, though he himself was not a refugee.

But even more critically, “I’m very, very aware of asking permission and of letting them guide my learning process,” he says. Behind each piece on the museum’s walls are hours of trust-and relationship-building with the refugees whose narratives he transforms into art. “I’m allowing their stories to shape me,” he adds. “I’m the empty cup waiting to receive knowledge so I can grow from that knowledge.”

Halaka hopes that, for museum visitors, viewing his art is merely the beginning of their own process of confronting the legacy of settler colonialism. “My drawings don’t tell the whole story,” he says. “They’re little stanzas of a much longer story.”

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

Features SEPTEMBER 7, 2022

Documenting the Quiet Minimalism of MCASD

Photographer Maha Bazzari navigates San Diego’s cultural landscape to uncover the dialogue between art and space

Documenting the Quiet Minimalism of MCASD
Maha Bazzari
MCASD hero

“The $105-million overhaul of MCASD, including the new Jacobs Hall, feels more connected to the topography. “It’s a delicate balance in capturing the art and architecture for each space,” says Bazzari of her approach. “Do I highlight the architecture and emphasize the artwork? Will the ocean views be the focal point, or how does the architecture connect with the landscape?”

Maha Bazzari

“I experience art within the space, sit with it, and then digest it.” That’s not the technical part, but it’s absolutely the starting point for Maha Bazzari, an architectural photographer who splits her time between San Diego and Palm Springs. The trained architectural designer and fine artist is an accidental photographer. She started by shooting her own work, then friends, and then global architecture firm Gensler came knocking.

Most recently, she was tapped by MCASD La Jolla to chronicle the quiet minimalism of the $105-million overhaul by Selldorf Architects. The photographer came often: mid-morning as the marine layer lifted. Golden hour. During a rainstorm. “I know every nook, in every light,” she says, perched on a concrete bench in the museum shop.

When she’s not traveling (Berlin, most recently) she frequents local architectural gems from the Salk Institute to Bell Pavilion. Her work has been featured in Dwell, WSJ Magazine and National Geographic. “Expressive images require an understanding of the artist’s concepts. And being selective.” Bazzari often collaborates with local artist Yomar Augusto, and there’s a fluency that develops between them. “To capture Yomar’s work is to follow the flow of lines and strong colors.”

Selldorf and Kanjo

“Bazzari maximized the rare stormy day to capture this dramatic image of architect Annabelle Selldorf and MCASD director Kathryn Kanjo. “With the use of strobe lighting and image bracketing I was able to uncover the rainy views, bring them to the foreground, and show the expansive lines of the architecture.”

Maha Bazzari

MCASD museum

“Bazzari maximized the rare stormy day to capture this dramatic image of architect Annabelle Selldorf and MCASD director Kathryn Kanjo. “With the use of strobe lighting and image bracketing I was able to uncover the rainy views, bring them to the foreground, and show the expansive lines of the architecture.”

Maha Bazzari

exhibit space

“The size of the exhibit space dictates the photography style. For the smaller exhibitions, the art must be at the right scale to the architecture so they complement each other. For larger gallery spaces, I don’t want the art to get lost or capture too much information.” 

Maha Bazzari

studioMAHA_sdm0922.jpeg

“My love for the visual arts goes beyond a still image. I dabble in painting and explore different materials. This is a detail of Gravitational Attraction. I used acrylic paint, graphite, spray paint, and iron filings that were manipulated by the use of magnets to create this shape. Concept: The force of attraction is inescapable, especially the connections between people and their souls through interaction, sharing of ideas, stories, and experiences.”

Maha Bazzari

studio-maha-sdm0922.jpeg

Macro-micro is a common theme throughout Bazzari’s photos, as shown with these two shots of a piece by San Diego artist Melissa Walters. Of All Things was a site-specific installation made of 2,600 paper tetrahedrons. “The amount of detail that went into this piece is mind-boggling,” Bazzari says. “I had to consider the physical space in relation to the theoretical Omniverse that contains it.”

Maha Bazzari

keller

“I photographed this beautifully dramatic artwork for Yomar’s solo show at Point Loma Nazarene University. Although the mural was the main piece in the exhibition, the pieces came together through the narration of graphics throughout the gallery space.”

Maha Bazzari

maha studio mural

For this mural, commissioned by San Diego Made Factory, Bazzari added scale with pedestrians and trolley tracks. “I wanted to underscore the urban setting of the East Village.”

Maha Bazzari

maha studio

This abstract and colorful geometric calligraphy painting was commissioned for a residence in Mission Hills. “We wanted to highlight the colorful streaks and textures by enhancing the contrast, especially on the dark canvas.”

Maha Bazzari

CBRE Tecture sculpture

This light fabrication is by Tecture in collaboration with Gensler San Diego. “I captured the curvilinear sculptural elements made from independent layers of milled extruded PVC with suspended lighting in between.”

Maha Bazzari

maha-studio-sdm0922-1.jpeg

“This historic preservation of a mid-century modern house in San Diego [by architect Kristi Byers] is one of those projects that I photograph and admire all the work and consideration that went into it.”

Maha Bazzari

prescott-studio-sdm0922-1.jpeg

“We arrived before sunrise to make sure we captured the best light on the small chapel at Point Loma Nazarene University. It took us five hours to photograph the saturated colors, clean lines, and thoughtful materials.” The Lyle and Grace Prescott Memorial Prayer Chapel is a collaboration between architects Carrier Johnson and Tecture.

Maha Bazzari

maha-studios-sdm0922-2.jpeg

On The Salk Institute by Louis Kahn: “I can spend all day capturing this monumental architecture with its details, observing the light moving across all the surfaces.”

Maha Bazzari

maha-studio-sdm0922-3.jpeg

There are many approaches to shooting a door, especially this one designed and built by Tecture for a San Diego beachfront home. “It is a large pivot door with four operable windows, and a wheel operated gear system. So, we played around. Opening, closing and passing through it.”

Maha Bazzari

maha-studio-sdm0922.jpeg

A symphony of concrete was required to show off the muscularity of this chair designed and fabricated by Tecture. “We connected this piece to its surroundings—the concrete chair to the concrete floor and walls. Aligning textures and materials was the goal.”

Maha Bazzari

Studio S JULY 7, 2026

Xplosion Box: A Customized Keepsake Your Loved Ones Won’t Forget

A customized memory-filled explosion gift box is a creative way to show someone you care

Xplosion Box: A Customized Keepsake Your Loved Ones Won’t Forget
Hero image – Birthday Explosion Gift Box

Finding a gift that feels truly personal can be surprisingly difficult. In a sea of generic options — flowers, gift cards, candles, and the like — Xplosion Box offers something more lasting: a customized keepsake built around the photos, messages, and memories that matter most. 

Founded by Southern California entrepreneur Jay Vijay, Xplosion Box LLC creates fully customized explosion gift boxes that arrive professionally designed, printed, assembled, and ready to gift. Each box opens layer by layer to reveal personal photos, heartfelt messages, pull-out albums, origami-style photo pockets, and hidden notes, turning a simple gift into an emotional reveal. 

The brand was built for people who want to give something meaningful without spending hours printing photos, cutting paper, folding cardstock, or assembling a DIY project. Customers simply choose a box, upload their favorite photos, add personal messages, and the Xplosion Box team transforms those details into a polished keepsake that feels thoughtful, personal, and beautifully made.

Xplosion Box offers personalized gift boxes for birthdays, anniversaries, weddings, graduations, Mother’s Day, Father’s Day, Valentine’s Day, Christmas, proposals, bridesmaid gifts, long-distance relationships, and thoughtful “just because” moments. 

Customers can choose from flexible customization options starting at $27. The Mini Surprise Box includes 10 photos, three message cards, and one hidden secret note, while the Mega Surprise Box offers a fuller keepsake experience with 40 photos, three message cards, and one hidden secret note. 

What sets Xplosion Box apart is its high level of customization combined with convenience. Filled with personal photos, custom text, decorative details, and layered surprises, each box gives customers the freedom to create a gift that feels one-of-a-kind — without having to make it themselves. 

At its core, Xplosion Box helps people turn favorite photos, stories, and words into something tangible: a keepsake that can be opened, revisited, and remembered long after the occasion has passed. asion has passed.

Partner Content
Features AUGUST 16, 2013

San Diego Fall Arts Preview

San Diego's best play,s, musicals, dance performances, and art exhibits

San Diego Fall Arts Preview

What’s on stage, in studio, and… performing at a trolley station? The 2013–2014 arts season! San Diego’s best plays, musicals, dance performances, and visual art exhibits are all right here in our annual guide. But don’t just read this and then go see a movie. There’s a museum ticket with your name on it!

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

San Diego Fall Arts Preview

 

Everything SD JULY 1, 2026

Editor’s Note, July 2026: Hello Again

New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County

Editor’s Note, July 2026: Hello Again
Courtesy of Visit Oceanside

I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.

And now we meet again. I can still point you to quality fries.

This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

Editor Emma Veidt at San Diego Magazine in 2018

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.

The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.

Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?

What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.

It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.

So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.

This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)

Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.

Well then, to both of us, I say, “Welcome.” Let’s do this.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content JULY 9, 2026

You’ve Tracked Your Macros, Your Sleep, Your Steps. What About Your Drinking?

The Unconscious Moderation app is helping health-conscious professionals take an honest look at their drinking, without pressure, and without quitting as the only option.

You’ve Tracked Your Macros, Your Sleep, Your Steps. What About Your Drinking?
Courtesy of MyDry30

San Diego runs on optimization. Early mornings, clean eating, training logs, sleep scores. The people here take their health seriously and the results usually show. Most of them also have two drinks most nights, not because anything is wrong, but because the day was long and the glass is right there and it has always been right there.

That routine doesn’t get the same scrutiny as the rest of the stack. It doesn’t feel like something to examine. It feels like a reward.

Which is exactly what your brain has decided it is. When something reliably moves you from one state to another, your brain files it under things to repeat. Do it consistently enough and the cue stops requiring a decision. It’s 6pm, the laptop is closed, and some part of your brain has already placed the order.

Most habit-change tools work on the number. They count drinks, set weekly targets, send check-in texts. That’s useful for seeing what the pattern looks like. It doesn’t tell you where the pattern came from, or change it at that level.

Unconscious Moderation works underneath the habit. The app uses guided hypnotherapy sessions, structured journaling, and daily movement to address the subconscious associations that make reaching for a drink feel like the obvious next thing. The journaling isn’t a diary. It’s built to surface what your brain is actually reaching for, so you can meet that need directly rather than through a substitute.

The program runs 90 days. At day 30, you choose your own direction: cut back, drink more intentionally, or stop altogether. The app treats both as equally valid outcomes. The point isn’t to follow a rule you set on a Sunday. It’s to understand the pattern well enough that whichever path you choose, you’re choosing it clearly.

The people who tend to get the most out of it are not in crisis. They’re the ones who have tried tracking apps and found the count drifting back up regardless. They know exactly how much they drink and why. The awareness just hasn’t moved the habit. At some point, the work needs to happen somewhere the count sheet can’t reach.

San Diego’s wellness culture already knows that surface numbers tell only part of the story. What you eat matters, but so does why. How much you sleep matters, but so does the quality. The same logic applies here.

Learn more at um.app, or download the Unconscious Moderation app on the App Store or Google Play.

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