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Darrell Issa is no longer running the Committee on Oversight and Government Reform. But is it too late for Issa, the richest member of Congress and a champion of open government, to learn to get out of his own way?
To anyone paying only casual attention to Congress, Representative Darrell Issa, Republican from Vista, has been a Congressional terrier to the Obama Administration’s postal courier, dogging the President from the moment Issa became chairman of the U.S. House Committee on Oversight and Government Reform in 2010. Issa has spent four years holding hearings on everything from an IRS training fiesta at Disneyland to an attack at the U.S. compound in Benghazi, Libya, in which four Americans died. But while his committee could have delivered the kind of partisan red meat the Republican base craved, he developed a reputation for brash behavior and dramatic remarks that overshadowed his own hearings, blunting the impact of the revelations he was delivering. His term as chairman ended in December, and, by some reports, Congressional leadership was happy to see him go.
But when he isn’t chastising the executive branch and making headlines, another Issa emerges, a forceful advocate for government transparency, capable of working with Democrats and negotiating with the administration to pass open government legislation and whistleblower protections. In May, President Barack Obama signed the Digital Accountability and Transparency Act, a law that will expose federal spending in an online database, allowing Americans to know, for the first time, exactly how the federal government spends its money. Amid one of the least legislatively active Congresses of the last 60 years, Issa has advanced bills that will improve protections for whistleblowers, expand the Freedom of Information Act, and increase access for inspectors general. For a man who characterizes himself as ideologically close to the libertarian Cato Institute, and who said, “Congress has passed enough laws,” Issa is an impressive legislator.
An entire wall of Issa’s Capitol Hill office is dedicated to framed certificates of patents he has received, a legacy of his past in the electronics business. He is the richest member of Congress, having made his fortune selling car alarms to major automakers. Outside of politics, he may be best known as the recorded voice of Viper car alarms that orders would-be car thieves to “Please step away from the car.”
He launched himself into politics in 1998 when he ran in the Republican primary for California Senator. That bid was torpedoed by allegations of a shadowy past including an arrest, an indictment, and insinuations that he burned down one of his businesses for the insurance money. In 1999 he helped fund the recall of Governor Gray Davis. In 2000, he easily won election to Congress representing parts of San Diego, Orange, and Riverside counties. He has served seven terms in Congress and has never won by less than a double-digit spread.
When he arrived, he expected to serve on committees related to his business, like Energy and Commerce. “It never occurred to me to get on Government Oversight,” Issa says.
In 2003, retired Rep. Tom Davis, R-Va., the chairman at the time, recruited Issa to the committee. That year, Republicans held both the House of Representatives and the White House. The wars in Iraq and Afghanistan were already under way, and President George W. Bush’s popularity was surging. Issa believes the committee did some good oversight, but he also conceded there were plenty of stones left unturned in deference to a same-party president.
“There’s legitimate criticism, because in the two years Henry Waxman [D-Calif.] was chairman during the Bush administration [2007–09], time and time again he came up with areas we hadn’t pushed on that had merit,” Issa says. “The ground was pretty fertile. You had six years in which it wasn’t as aggressive as it could have been, and I think we all have to learn from that.”
In 2009, Obama took office and Edolphus Towns, D-N.Y., now retired, took over chairmanship.
“He didn’t have an aggressive bone in his body,” Issa says. “And we didn’t do anything.”
He planned to change all that.
“The Oversight Committee exists to secure two fundamental principles,” Issa intones from the dais at the start of every hearing. “First, Americans have a right to know that the money Washington takes from them is well spent. And second, Americans deserve an efficient, effective government that works for them. Our duty on the Oversight and Government Reform Committee is to protect these rights.”
The Other Darrell Issa
Rep. Issa opens a new Orange County office in Dana Point, September 3, 2013 | © All rights reserved by Congressman Darrell Issa
Rep. Issa opens a new Orange County office in Dana Point, September 3, 2013 | © All rights reserved by Congressman Darrell Issa
Issa began reciting this Law & Order-esque litany when he took over the chairmanship after the Republican wave election of 2010 as a way to give the committee direction. While other Congressional committees have oversight and budgetary authority over particular executive branch agencies, the Oversight Committee can issue subpoenas and launch investigations into nearly any subject, restricted only by the energy of its chairman and a willingness to fight turf battles with other committees. This broad mandate usually means that when different parties control the House and the presidency, the committee chairman is expected by his party leadership to score points on the administration.
In his time as chairman, Issa held 128 hearings (though he held more in the lame-duck session that started after Election Day). Of those, he dedicated 30 to government waste, while 14 were dedicated to the Affordable Care Act; 13 to the EPA; seven to the Fast & Furious scandal, in which the Justice Department allowed criminals to buy guns in the hopes of tracking them; 11 to the IRS; four to Benghazi; and three to Solyndra, a failed solar company backed by federal loan guarantees. Issa does not lack for aggressive bones.
Issa’s staff members point out the successes: Hearings on a sweetheart loan program for important personages led to an ethics investigation into loans received by four members of the House (three Republicans, one Democrat); the hearings on Fast & Furious led to a (largely partisan) House vote censuring Attorney General Eric Holder, the first censure against a sitting member of the cabinet. Revelations of partying by the IRS revealed no fraud, but motivated the IRS to cut spending on training by 80 percent, an inspector general report said. And hearings on whether the IRS office in Cincinnati targeted Tea Party groups for further scrutiny led to the resignation of Lois Lerner, an IRS official responsible for exempt organizations.
Yet for all the sound and fury, a common critique of Issa from the D.C. political class is that he hasn’t wounded the President in a significant way, or that he has taken the focus off the issues and turned it to himself.
“Issa tends to get in the way of issues that could really energize the base,” says Norman Ornstein, a resident scholar at the conservative American Enterprise Institute.
In February 2012, as Obama labored toward re-election amidst a struggling economy and weak poll numbers, Issa seized an opportunity to galvanize the Republican base with a hearing on whether Obamacare mandates related to birth control infringed on religious liberty. Of 11 witnesses called by the committee, nine were men, including the first panel heard. The move helped the Democrats paint Republicans as anti-woman.
“I’m sure he’d like to have that one back. That was bad optics,” says Davis, the former committee chairman.
In March, Issa became the center of attention when he abruptly adjourned a hearing on the IRS targeting scandal. Lois Lerner, the IRS official, opted to take the Fifth Amendment in the midst of questioning by Rep. Elijah Cummings of Maryland, the ranking Democrat on the committee. Issa abruptly rose and adjourned the hearing, ordering staff to turn off the audio. The visual impression of a tall white man silencing an older black man was not lost on the Congressional Black Caucus. It demanded that House Speaker John Boehner, R-Ohio, strip Issa of his chairmanship and require Issa to publicly apologize.
“Mr. Issa is a disgrace and should not be allowed to continue in a leadership role,” Rep. Marcia Fudge, D-Ohio, chair of the caucus, wrote in a letter to Boehner.
Issa did apologize to Cummings, and the House never took up the censure. Cummings would later offer his own retort in the form of a minority report accusing Issa of using the same tactics as those used by Sen. Joseph McCarthy.
When asked to describe his present relationship with Issa, Cummings, who had once had a productive legislative relationship with Issa, issued a statement more notable for what it didn’t say: “The Oversight Committee has tremendous potential to improve the everyday lives of Americans, and I sincerely hope that whoever holds the chairman’s gavel—Republican or Democrat—will work on a bipartisan basis to develop constructive reforms.”
The mistakes and distractions have led some observers to think Republican leadership was growing frustrated with Issa. Last spring and summer, stories from Politico, Roll Call, and Breitbart.com all reported friction between Issa and House leadership, though none contained direct quotes offering an outright criticism.
“I’ve spoken to leadership staff; they’re frustrated with him,” Ornstein says.
In May, Speaker Boehner announced there would be a special committee to investigate the deaths of Americans at Benghazi on September 11, 2012, adding fuel to the idea that Issa had lost the confidence of top Republican leaders. On November 21, the House Select Committee on Intelligence produced a report saying, in essence, there was no “there there.” It cleared CIA officers working in Libya of any wrongdoing and said their “actions saved lives.” A spokesman for the Select Committee on Benghazi said the committee would review the report.
A common critique of Issa is that he has taken the focus off the issues and turned it to himself.
Issa says he has a solid relationship with House leadership, calling Majority Leader Kevin McCarthy, R-Calif., a dear friend. He said the move on Benghazi was simply the resolution of a turf battle between himself and other committee chairmen who wanted control of the hearings. He cast the move as a victory for his view that Benghazi had been an administrative failure.
“The select committee ultimately is a huge win for a determination that there really is a there there,” Issa says.
In November, as Congress prepared to go back into session after five weeks spent running for office, Issa managed to get back in the headlines twice just days before he ran one of his last Oversight hearings as chairman of the committee.
At a November 6 book party for former reporter Sharyl Attkisson, Issa said his committee relied on driven journalists to get word of the committee’s investigations out to the larger public. Without them, his committee “is a desert island.”
“When an administration says ‘no,’ it’s no different than when Andrew Jackson marched Indians down the Trail of Tears, to their death,” Issa says, according to reports in Politico and Bloomberg Politics. “The fact is, the government will obey the administration’s orders, if there isn’t somebody to say ‘Hold it, stop!’”
The titters and outrage from that gaffe had hardly diminished before Issa again became the center of attention, thanks to a social media stunt gone awry. Issa, or whichever staffer runs his Twitter account, offered to retweet pictures of family members who served in the military in honor of Veterans Day, according to the Daily Dot. The bait proved too sweet for trolls to resist, and Issa’s account soon retweeted images of Heinrich Himmler, described as “my late grandfather,” and Lee Harvey Oswald, described as “Uncle Lee,” among other
villains of history.
Issa’s then-upcoming hearing on abuse of telework by officials at the U.S. Patent and Trademark Office had become an afterthought.
Hudson Hollister, now the executive director of the nonprofit Data Transparency Coalition, had just resigned his job at the Securities and Exchange Commission on the day in 2009 that he marched into Issa’s office, resume in hand, to ask for a new gig. At the SEC, he’d been laboring to persuade his superiors to standardize and digitize their data collection activities to improve transparency, but to little avail. He told Issa he thought the whole government should make its information available online. Issa hired him.
“We wanted to move the government from documents to data,” Hollister says.
While switched-off microphones and accusations of sexism and government fraud make for the kind of melodrama that attracts attention from the press and the public, they are also the kind of white noise that tends to fade over the long history of Presidential–Congressional relations. Issa’s most lasting legacy will likely be shepherding through Congress laws intended to improve government oversight.
Hollister knew Issa had a technical background that might make him receptive to a digitization pitch. Issa knew computers. He said he learned to program both COBOL and FORTRAN, and in an interview he tossed off a programming joke about “Do Loops.” He realized the potential of digitizing government spending data after witnessing the success of Recovery.gov, a website that tracked spending from the stimulus appropriated under the American Recovery and Reinvestment Act.
The Other Darrell Issa
Haircut in the Senate Barber Shop on April 24, 2013 | © All rights reserved by Congressman Darrell Issa
After taking over the Oversight Committee, Issa had a platform from which to push the issue. In consultation with now-ousted Majority Leader Eric Cantor, R-Va. (“A dear friend, I miss him”), Issa proposed a bill that would standardize and digitize all government documents. But with Democrats in control of both the Senate and the presidency, he would need collaborators to get it done.
To help the bill in the Senate, he linked up with Virginia Democratic Senator Mark Warner, a fellow former businessman and the wealthiest man in the upper chamber, and he later pulled in Republican Rob Portman from Ohio. The heaviest opposition, though, came from the White House Office of Management and Budget, which until this bill, was one of the few organizations that actually possessed spending data.
“There was a lot of palace intrigue within the Administration in the years-long fight over the DATA Act—not ideological, not Republican versus Democrat—but deeply entrenched figures in the White House’s Office of Management and Budget and other places that had been there before the Obama Administration and will be there after they leave,” Issa says.
Moving the bill would require numerous modifications, including lowering its sights from all government documents to just its spending, but in May President Obama signed the DATA Act into law.
The DATA Act does not stand alone among Issa’s legislative achievements. Issa views whistleblowers, people deep in the operations of a business or federal bureaucracy who spot wrongdoing, as an essential element of transparency. He guided through Congress the Whistleblower Protection Enhancement Act of 2012, a bill that expanded protections for federal talebearers, particularly those in the national security or intelligence communities.
In 2013, Issa attached an amendment to a House operations appropriation bill that would require the chamber to publish bulk data on the legislative process in an easily accessible format, a long-held desire of open government groups. He later withdrew the amendment, but House leadership changed operations and began publishing the data.
“My view is that to eliminate the big problems in government in the way of waste and fraud and abuse of power is to give the most federal transparency to the entire world,” Issa says.
Hollister would later leave Issa’s employ to start his own nonprofit explicitly to provide outside pressure for the DATA Act’s passage and implementation. While many congressional staffers leave government for high-paying private sector jobs, Hollister and two others of Issa’s recent staff have founded nonprofits dedicated to government transparency.
Republicans limit their members to six years as senior representative on any given committee. Issa spent two years as the Ranking Member of the Oversight Committee, and then four years as its chairman. He expects to hold a senior role on the Judiciary committee, but it’s not clear what the future is for his Congressional career. When Cantor lost his primary election earlier this year, Issa was not part of the conversation for the newly freed-up leadership roles.
Now that his time running the committee has ended, Issa is less focused on what he did or did not accomplish than he is on finishing the work he started: Implementation of the DATA Act and getting the Senate to pass a reform to government information technology spending and improvements to the Freedom of Information Act, among others.
His passion for opening up government remains.
“Every generation has to have people who do the job that I’ve been honored to do,” he says. “The moment government can sweep things under the rug, the first thing they sweep under the rug is a waste of your money; eventually what they’re sweeping under the rug is an NSA project that’s controlling everything, including elections.”
He adds later: “Since our founding, unnecessary secrets have caused the American people to be cheated by their government, out of their liberty and out of their money. That is the transparency that is most important to me.”
The Other Darrell Issa
Darrell Issa, October 9, 2013, Washington, D.C. | © All rights reserved by Congressman Darrell Issa
After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill
Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.
Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”
Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.
“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)
Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.
Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.
“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
Let’s start with his name.
No, not his birth name, Craig McKenzie Haskett.
Scrojo.
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Explore restaurants, activities, and shops within this affluent North County community
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Jump To: Restaurants | Things to Do | Shopping

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
16089 San Dieguito Road
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County
I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.
And now we meet again. I can still point you to quality fries.
This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.
The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.
Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?
What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.
It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.
So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.
This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)
Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.
Well then, to both of us, I say, “Welcome.” Let’s do this.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.