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Your guide to the most popular bar drink specials, cheap bites and more, from Pacific Beach to South Park
Life’s most joyous moments are fleeting. Case in point: Happy hour. So get out there, make the most of discounted drinks and eats, and (for once) get to bed at a reasonable time.
When: Monday-Friday until 6 p.m.
Deals: $7 cocktails, $6 wine, $5 draft beers, $4-$6 bites
Go here for: Understated interior design and because one happy hour drink can lead to more drinks and dinner, Japanese whisky and Chef Brad Wise’s menu of burgers, steak, poke, and bao.
When: Monday-Thursday, 4-6 p.m. and 10 p.m.-close.
Deals: $6 blood orange margaritas, Old Fashioneds, mules (with choice of booze), wine, and Tecates.
Go here for: The comfy, heater-equipped patio, dual Ping Pong tables, and strong cocktail game.
When: Wednesday-Sunday, 4-5 p.m.
Deals: 50 percent off all wine by the glass, beers, and sangrias, along with discounted bar snacks and pitas
Go here for: Hyper-local ingredients and a respectable selection of wines
Photo Credit: Nate Madlem
When: 4-7 p.m. Tuesday-Friday.
Deals: $7 signature cocktails and wine; happy hour food menu featuring $10 mussels and toast; $10 burger-and-beer combos, and small bites.
Go here for: The feeling of being inside a giant guitar and smokin’ deals on high-caliber cocktails.
When: Wed., Thurs., and Sun., 5-7 p.m.
Deals: Absinthe, cocktails, wine, and bites
Go here for: San Diego’s largest selection of absinthe paired with authentic French cuisine

When: Wednesday-Friday, 4-6 p.m. and weekends from 3-5 p.m.
Deals: $7 cocktails, and a few appetizers, including $7 three-cheese mac with crawfish tails.
Go here for: To get all the burrs outta your saddle (as they say in the South).
When: Monday-Saturday until 8 p.m.
Deals: $5 beers, $6 bourbon mules, and $6 whiskies including Evan Williams, Wild Turkey 81 Rye, Black Grouse
Go here for: Whisky, taxidermy, low lighting.
When: Tuesdays.
Deals: $7 tequila shots, $4 tacos, sopes, and tostadas
Go here for: Sustainably-sourced tequila, the dog-friendly patio, and tempura avocado.
When: Monday-Friday, 4-7 p.m.
Deals: $4 draft beer and wine, $5 starters including Buffalo wings, onion rings, and meatballs
Go here for: The doggo-approved “Puppy Chow menu” and umbrella-shaded patio.
When: Daily until 6:30 p.m.
Deals: $6 wine, $5 beers
Go here for: The conversation-spurring effects of wine-by-the-ounce dispensers.
When: Weekdays, 4-7 p.m.
Deals: $4 well drinks, $6 cocktails, $1 off beers, $3 fries and other bites
Go here for: Obliterating your co-workers in Skee-Ball.
Pro Tip: Games are free all day on the last Sunday of every month.
When: Tues.-Fri., 5-6 p.m.; Sat.-Sun., 3-6 p.m.
Deals: $10 glasses of wine and sangria, along with $10 tapas
Go here for: Bone marrow, caviar, and a never-ending wine list

When: Weekdays, 3-6 p.m.
Deals: $7 cocktails, $6 wine, $5 beers, and $5 menu items including chicken liver toast, chicken wings, and burgers.
Go here for: Come for happy hour, stay until midnight, when the kitchen closes on weekdays.
When: Always.
Deals: $5 well drinks, $5 herb puffs, $6 popcorn
Go here for: Though not technically a happy hour, you’ll want to let that minor point slide seeing as this vegan fave with an outstanding bar always offers a few easy-on-the-pocketbook options.
When: Daily, 2-4 p.m.
Deals: $8 house rosé, $9 amaro spritz, and baker’s half-dozen oysters
Go here for: Anything you could want—a glass of wine, brunch cocktails, freshly baked pastries, and a comprehensive lunch and dinner menu

When: Weekdays, 5-7 p.m.
Deals: $5 draft beers, $6 wine, $6 specialty cocktails, half-off appetizers
Go here for: Bring the dog, bring the baby, bring your sharpest pals for Wednesday night trivia, at 7:15 p.m.
When: Thurs., 3-7 p.m.; Fri.-Sun., 3-5 p.m.
Deals: $10 house cocktails, $5 craft beer, $7 wine, $7 cocktails, and $5 off all food plates
Go here for: An under-the-radar rooftop bar offering killer flat-top steaks and cocktails.

When: All day Monday, and Tuesday-Thursday, 5-6 p.m.
Deals: $6 cocktails, $5 well drinks and wine; $10 discounts on punch bowls, $6 okinomiyaki fries, $6 garlic edamame, $6 Korean chicken wings, and other bites
Go here for: Volcanic eruptions, flaming cocktails, and shameless levels of tiki-ness.
When: Weekdays 3-8 p.m.
Deals: $4 beers, wine, and well cocktails, and $6 margaritas and Mai Tais
Go here for: Plenty of outdoor space to for corn hole and ocean breezes.
Pro Tip: Taco Tuesdays (5 p.m. to 10 p.m.) offer the dangerous proposition of $4 house margaritas.
When: Mon.-Fri., 3-6:30 p.m.
Deals: Half-off shots, bottles, and canned beer; food specials; and discounted glasses of wine
Go here for: Lobster mac, churro beignets, and a surfer’s dream interior

When: Weekdays, 3-6 p.m.
Deals: $4.50 beer bottles, $6 margaritas, $5 well drinks, $4.50 fish tacos, and $4.50 TJ dogs with fries.
Go here for: Elote, ceviche, carne asada nachos and Baja-style ramen.
When: Monday-Thursday, 4-7 p.m.
Deals: $5 for draft beer, house wines, well drinks, and select plates; $10 specialty cocktails
Go here for: The photo booth, Frito pie, and housemade corn nuts.
Pro Tip: The entire bar is half-off Fridays 3-7 p.m.
When: Every day, 4-6 p.m.
Deals: $7 cocktails and wine, and $6 appetizers like tater tots with chile mezcal salt and chile glazed meatballs.
Go here for: Views of the waterfront, fire pits, and getting far above the fray of the Gaslamp.

When: Weekdays, 3-6 p.m.
Deals: $8 cocktails, $5 beers, and small bites like $1 oysters and $6 chowder fries
Go here for: Did we mention the $1 oysters?
Explore restaurants and breweries in Point Loma, Hillcrest, and along Morena Blvd
As San Diegans, many of us live in a neighborhood that fits our own lifestyle (surfers by the beach, foodies in Little Italy, beer drinkers in North Park), and we generally don’t venture too far outside of it. Neighborhood tasting tours are a great way to get to know a different part of the city and take in its food and drink offerings. This week, no fewer than three ‘hoods are offering samples from local eateries and breweries. Lace up those walking shoes and start exploring!
April 11 5 p.m. to 9 p.m.
This year’s Taste of Morena offers food and drink specials from 20 restaurants along the Morena Blvd corridor. Complimentary Old Town Trolley Shuttles will do continuous loops every 15 minutes or so to participating establishments, such as Urbane Café, Bull’s Smokin’ BBQ, Luce Bar and Kitchen, Poseidon, and Project. Tickets are $25.
April 11 5:30 p.m. to 9 p.m.
Sample the best of a long and varied list of eateries from the Point Loma area, including Blue Wave Bar & Grill, Brigantine Seafood and Oyster Bar, Charles + Dinorah at The Pearl, Jimmy’s Famous American Tavern, Living Room Café, and Point Loma Fish Shop. Tickets are $25 for general admission, or $20 for students, military, or cyclists. Dogs are welcome in designated areas.
April 14, noon to 4 p.m.
Join this self-guided walking tour of Hillcrest’s culinary delights. Whether on foot or in one of the provided electric shuttle buses, you can sample Thai, Italian, or French delicacies, plus beer, cocktails, and much more from 35 restaurants, cafés, and bars. Tickets are $30 in advance or $35 on the day of. For ADA-compliant shuttles, call (619)818-8897.
3 Neighborhood Tasting Tours Not to Miss This Week
April 14: Taste of Hillcrest
Chantal Partolan’s growing food business blends her Filipino and Chinese heritage with a creative, memory-driven approach to cooking
As a child, Chantal Partolan never considered cooking as a viable job route. Rather, it was a passion she could turn to as a way to flex her creative muscle, from the time she was in school all the way into adulthood working in a corporate space.
“I never felt like [cooking] was a chore, like some other people feel,” she says. To feed that passion, she started hosting supper clubs in 2022, creating menus and full tablescapes to bring together friends and family. With each successful gathering, she wondered: Could she take this further?
In 2024, she did. Officially launching as Bik-Lun, she began small, hosting baking pop-ups in Long Beach before moving back to her hometown of San Diego in 2025. Now, Partolan still mostly pops up at small local businesses like Moniker General and Joon Shoppe, but now also offers small batch catering and private chef services, all centered around her father’s Filipino and her mother’s Chinese heritages.

Bik-Lun (pronounced bik-LUHN, like “fun”) is named for her mother. “When she migrated to America when she was younger with all her siblings, they all got American names,” Partolan says. She doesn’t strictly adhere to rigid culinary rules—instead, she lets memories drive her creations.
“Now that my grandparents are no longer here, trying to revisit those memories and share them with others has been a really important part of this journey for me,” she explains. Ingredients like red bean and black sesame reflect her Chinese roots, while more savory items like sinigang (a sour and savory Filipino soup) pay homage to her father’s family.
Collaborating with other children of immigrants is another way she experiences flavors through a fresh lens. There are so many Filipino-run small businesses willing to share their own familial memories and inspiration, she says. “Hearing their experiences sometimes helps me recount my own.”

You can next catch Bik-Lun on September 27 at Home Ec + Best Bud with Magnaye (formerly One of One), October 3 at Patine’s new location in Bankers Hill, and October 10-11 at the Mingei Museum for Merkado Kultura, a makers market for Filipino producers. Partolan says since most customers are familiar with her sweet products, she’s planning to offer more savory items—like a breakfast sandwich—at the Home Ec event to give people a taste of her creative versatility.
Eventually, she hopes to add some permanent residencies to Bik-Lun’s schedule—a few are already in the works, so stay tuned—while also looking for ways to combine her food and photography expertise. (A cookbook? Maybe, she says.) But in the meantime, Partolan will remain curious about where she comes from—and how it can take her to where she’s going.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Jacob Chen’s Made for MeiMei adds protein and fiber to flavors like ube, black sesame, and PB&J
As a kid, Jacob Chen scrounged up whatever odd jobs he could—running lemonade stands, organizing garage sales, reselling appliances on Facebook Marketplace. But there was something about cooking that kept him coming back to the kitchen. “It started as a way for me to spend time with my mom,” he says. “In a way, I think it was inevitable that I would begin a food-based business.”
That business ended up being Made for MeiMei, a line of low-sugar, high protein and fiber mochi flavors like ube, matcha, red bean, black sesame, peanut butter and jelly, and chocolate hazelnut. “‘Mochi’ is derived from ‘mochigome,’ which is the special type of short grain rice that gives mochi its stretchy, chewy texture,” he explains. Traditionally served in Japan as a dessert to celebrate the new year (similar to bibingka in the Philippines and nian gao in China), American-style mochi tends to taste sweeter and often comes as mochi ice cream. However, Chen points out that wasn’t always the case.

“Before mochi was synonymous with ice cream and refined sugar, it was simply a rice based snack filled with whole food ingredients,” he says. “That’s the version of mochi we’re trying to bring back.”
Made for MeiMei’s primary ingredients are rice flour and coconut milk, plus the featured ingredient for each flavor. But rather than using refined sugar, Chen sweetens his mochi with monk fruit and uses organic pumpkin seed protein and chicory root fiber to create what he calls “the first better-for-you mochi.”
Recent collaborations include a mochi-wrapped gelato with An’s Dry Cleaning, strawberry daifuku cream puff with Mon Chourie, and a funfetti chantilly cream dip mochi with The Clovery, but Chen has his sights set on retail expansion. Currently, Made for MeiMei products are available online, locally at Easy Does It Cafe, Bodega Market, or at upcoming events like Embolden Beer Company’s Taste of Shogun on September 27 (admission is free!) and a pop-up with Organic Oren on October 5.

Besides being better for you nutritionally, Chen’s goal for the business is to also be better for the world. He’s worked in rehabilitation clinics and volunteered at San Quentin when he lived in Berkeley—experiences that transformed his worldview. “It really doesn’t take much to be on the other side of the fence,” he says. That’s why he donates portions of proceeds to organizations like Second Chance San Diego (which helps formerly incarcerated people find steady employment), Immigrant Defenders Law Center (a nonprofit deportation defense law firm), and Border Angels, an advocacy group working to reduce fatalities of people crossing the United States and Mexico border.
Chen has his sights aimed high, hoping to bring Made for MeiMei to more local grocery stores and cafes before hitting national retail shelves. Will he stop at mochi? Maybe not.
“There are so many childhood treats that could use an ingredient upgrade,” he says. “Mochi is just the beginning!”

There’s no such thing as too much omakase, and we’re leaning in. On September 24, chef Davin Waite (The Plot, Wrench & Rodent) will join chef Mark Correa at Roppongi Restaurant & Lounge for a one-night-only, eight-course omakase experience with an optional (but personally recommended) beverage pairing curated by sommelier Humberto Ramirez. You definitely need to snap up a reservation for this one before they’re gone—and with a dream team like this, they will be gone.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
Chef collaborations, cooking demonstrations, DJs, games, photo ops, and plenty of reasons to keep wandering on Oct 3 and Oct 4
At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.
Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:

VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.
The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.
And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.
During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.
Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.

At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.
DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.
Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.
Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).
The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.
For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.
The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.

You’re going to want to take photos, and the festival has made that extremely easy.
A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.
Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.
You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.
But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.
The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.
Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival.
You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.
We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.
Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.
There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.
The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Founder Dharti Jadav sources cumin, turmeric, coriander, and more directly from small-scale farms across India for fresher, more flavorful results
Around the world, people prize wine from hyper-specific regions. We know that grinding whole coffee beans results in a richer cup than using preground beans. So why do so many of us rely on preground spices to flavor our food?
Dharti Jadav wants us to change that perception of spices, using her own childhood memories from growing up in Ahmedabad, a city in western India in the state of Gujarat. She’s lived in the United States for 20 years, but never had to settle for substandard, stale spices from an old spice rack in a random grocery store. Her mother, who visited every year, would always bring along as many spices from India as she would need until the next year.

That changed with the pandemic. “I’m used to a certain freshness level in the spice,” she explains. When the world went into lockdown, she resigned herself to shopping at a large grocer to refill her shelves.
It didn’t go well.
The cumin tasted like cardboard—nothing like the piquant, aromatic herb her grandfather grew in India. “It literally felt like somebody was taking away my memories,” she says. She couldn’t let that happen. So she decided to launch Koshna to present spices in a way that actually showcases their depth.
Sharing a variety of fresh spices for people to fully experience their vibrancy is one thing. But Jadav’s business plan ensures all Koshna products are also sourced individually from small-scale farmers in India, who harvest and deliver the same year to ensure full potency. For comparison, mass-market spice brands can take two years or more to hit shelves, and every day in storage diminishes its vitality and flavor.
Plus, most spices aren’t just one flavor from one place, she explains. “There are varieties of specific turmeric that have their own nuances and grow in a specific region,” she says. But if you look at 99.9 percent of turmeric bottles on mass market shelves, the label will just say “turmeric.” We don’t simplify wines into just “white” or “red.” So why don’t spices, the commodity that literally launched global trade routes we still use today, get the same specificity, in stores or in restaurants?

“All these restaurants, they’re all about farm-to-table,” says Jadav. The menu often says where the local lettuce was grown or where the fish was caught. “I have yet to find a restaurant that says ‘my spice comes from this farm.’” Most people don’t even know where black pepper originated from. (Hint: it’s also from India.)
Jadav sells Koshna spices online, various farmers markets in San Diego, seasonal pop-up events, and small shops like Home Ec, Bica, and Fox Point Farms. Currently, her product line features spices like Lakadong turmeric (from Umnari in the Meghalaya region), Chambal coriander (named for the Chambal River flowing through the Khera Rudhda in Rajasthan), Aaji fennel (named for the Aaji River flowing through the Ramod in Gujarat), Resham Patto chilli (from Ramod, Gujarat), and of course, the spice that started it all—Banas cumin (named after the Banas River flowing through Dungala, Gujarat).
She knows it can feel intimidating to go from a shaker of flavor to having to grind your own. But it’s worth it, she promises. “Just play with it,” she laughs. “Cooking, it’s like the simplest thing. Nothing wrong can come out of it.”

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com