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Food & Drink JANUARY 1, 2024

The Best San Diego Happy Hour Specials in 2025

Your guide to the most popular bar drink specials, cheap bites and more, from Pacific Beach to South Park

The Best San Diego Happy Hour Specials in 2025
Photo Credit: James Tran

Life’s most joyous moments are fleeting. Case in point: Happy hour. So get out there, make the most of discounted drinks and eats, and (for once) get to bed at a reasonable time.

Happy Hours in University Heights

Hundred Proof

When: Monday-Friday until 6 p.m.

Deals: $7 cocktails, $6 wine, $5 draft beers, $4-$6 bites

Go here for: Understated interior design and because one happy hour drink can lead to more drinks and dinner, Japanese whisky and Chef Brad Wise’s menu of burgers, steak, poke, and bao.

Park & Rec

When: Monday-Thursday, 4-6 p.m. and 10 p.m.-close.

Deals: $6 blood orange margaritas, Old Fashioneds, mules (with choice of booze), wine, and Tecates.

Go here for: The comfy, heater-equipped patio, dual Ping Pong tables, and strong cocktail game.

Cellar Hand

When: Wednesday-Sunday, 4-5 p.m.

Deals: 50 percent off all wine by the glass, beers, and sangrias, along with discounted bar snacks and pitas

Go here for: Hyper-local ingredients and a respectable selection of wines

The Best San Diego Happy Hours to Get You Through the Week

Photo Credit: Nate Madlem

Madison

When: 4-7 p.m. Tuesday-Friday.

Deals: $7 signature cocktails and wine; happy hour food menu featuring $10 mussels and toast; $10 burger-and-beer combos, and small bites.

Go here for: The feeling of being inside a giant guitar and smokin’ deals on high-caliber cocktails.

Wormwood

When: Wed., Thurs., and Sun., 5-7 p.m.

Deals: Absinthe, cocktails, wine, and bites

Go here for: San Diego’s largest selection of absinthe paired with authentic French cuisine

Working Class brewery and restaurant in North Park, San Diego featuring plenty of happy hour deals
Courtesy of Working Class

Happy Hours in North Park

Louisiana Purchase

When: Wednesday-Friday, 4-6 p.m. and weekends from 3-5 p.m.

Deals: $7 cocktails, and a few appetizers, including $7 three-cheese mac with crawfish tails.

Go here for: To get all the burrs outta your saddle (as they say in the South).

Seven Grand

When: Monday-Saturday until 8 p.m.

Deals: $5 beers, $6 bourbon mules, and $6 whiskies including Evan Williams, Wild Turkey 81 Rye, Black Grouse

Go here for: Whisky, taxidermy, low lighting.

Tamarindo Latin Kitchen and Bar

When: Tuesdays.

Deals: $7 tequila shots, $4 tacos, sopes, and tostadas

Go here for: Sustainably-sourced tequila, the dog-friendly patio, and tempura avocado.

Working Class

When: Monday-Friday, 4-7 p.m.

Deals: $4 draft beer and wine, $5 starters including Buffalo wings, onion rings, and meatballs

Go here for: The doggo-approved “Puppy Chow menu” and umbrella-shaded patio.

Splash Wine Lounge and Bistro

When: Daily until 6:30 p.m.

Deals: $6 wine, $5 beers

Go here for: The conversation-spurring effects of wine-by-the-ounce dispensers.

Coin-Op Game Room

When: Weekdays, 4-7 p.m.

Deals: $4 well drinks, $6 cocktails, $1 off beers, $3 fries and other bites

Go here for: Obliterating your co-workers in Skee-Ball.

Pro Tip: Games are free all day on the last Sunday of every month.

Finca

When: Tues.-Fri., 5-6 p.m.; Sat.-Sun., 3-6 p.m.

Deals: $10 glasses of wine and sangria, along with $10 tapas

Go here for: Bone marrow, caviar, and a never-ending wine list

Fernside bar and restaurant in South Park, San Diego featuring an extensive happy hour menu
Courtesy of Fernside

Happy Hours in South Park

Fernside Bar and Kitchen

When: Weekdays, 3-6 p.m.

Deals: $7 cocktails, $6 wine, $5 beers, and $5 menu items including chicken liver toast, chicken wings, and burgers.

Go here for: Come for happy hour, stay until midnight, when the kitchen closes on weekdays.

Kindred

When: Always.

Deals: $5 well drinks, $5 herb puffs, $6 popcorn

Go here for: Though not technically a happy hour, you’ll want to let that minor point slide seeing as this vegan fave with an outstanding bar always offers a few easy-on-the-pocketbook options.

The Rose

When: Daily, 2-4 p.m.

Deals: $8 house rosé, $9 amaro spritz, and baker’s half-dozen oysters

Go here for: Anything you could want—a glass of wine, brunch cocktails, freshly baked pastries, and a comprehensive lunch and dinner menu

The Rabbit Hole bar and restaurant in Normal Heights, San Diego featuring weekly happy hour specials
Courtesy of The Rabbit Hole

Happy Hours in Normal Heights

Rabbit Hole

When: Weekdays, 5-7 p.m.

Deals: $5 draft beers, $6 wine, $6 specialty cocktails, half-off appetizers

Go here for: Bring the dog, bring the baby, bring your sharpest pals for Wednesday night trivia, at 7:15 p.m.

Abnormal Heights

When: Thurs., 3-7 p.m.; Fri.-Sun., 3-5 p.m.

Deals: $10 house cocktails, $5 craft beer, $7 wine, $7 cocktails, and $5 off all food plates

Go here for: An under-the-radar rooftop bar offering killer flat-top steaks and cocktails.

The Grass Skirt tiki bar in Pacific Beach featuring weekly happy hour specials
Courtesy of OpenTable

Happy Hours in Pacific Beach

The Grass Skirt

When: All day Monday, and Tuesday-Thursday, 5-6 p.m.

Deals: $6 cocktails, $5 well drinks and wine; $10 discounts on punch bowls, $6 okinomiyaki fries, $6 garlic edamame, $6 Korean chicken wings, and other bites

Go here for: Volcanic eruptions, flaming cocktails, and shameless levels of tiki-ness.

Mavericks Beach Club

When: Weekdays 3-8 p.m.

Deals: $4 beers, wine, and well cocktails, and $6 margaritas and Mai Tais

Go here for: Plenty of outdoor space to for corn hole and ocean breezes.

Pro Tip: Taco Tuesdays (5 p.m. to 10 p.m.) offer the dangerous proposition of $4 house margaritas.

Hideaway

When: Mon.-Fri., 3-6:30 p.m.

Deals: Half-off shots, bottles, and canned beer; food specials; and discounted glasses of wine

Go here for: Lobster mac, churro beignets, and a surfer’s dream interior 

The Nolen rooftop bar and lounge in Downtown, San Diego featuring weekly happy hour specials
Courtesy of The Nolen

Happy Hours in the Gaslamp and East Village

Blind Burro

When: Weekdays, 3-6 p.m.

Deals: $4.50 beer bottles, $6 margaritas, $5 well drinks, $4.50 fish tacos, and $4.50 TJ dogs with fries.

Go here for: Elote, ceviche, carne asada nachos and Baja-style ramen.

The Smoking Gun

When: Monday-Thursday, 4-7 p.m.

Deals: $5 for draft beer, house wines, well drinks, and select plates; $10 specialty cocktails

Go here for: The photo booth, Frito pie, and housemade corn nuts.

Pro Tip: The entire bar is half-off Fridays 3-7 p.m.

The Nolen

When: Every day, 4-6 p.m.

Deals: $7 cocktails and wine, and $6 appetizers like tater tots with chile mezcal salt and chile glazed meatballs.

Go here for: Views of the waterfront, fire pits, and getting far above the fray of the Gaslamp.

Ironside restaurant in Little Italy, San Diego featuring a happy hour menu
Courtesy of OpenTable

Happy Hours in Little Italy

Ironside

When: Weekdays, 3-6 p.m.

Deals: $8 cocktails, $5 beers, and small bites like $1 oysters and $6 chowder fries

Go here for: Did we mention the $1 oysters?

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Food & Drink APRIL 10, 2018

3 Neighborhood Tasting Tours Not to Miss This Week

Explore restaurants and breweries in Point Loma, Hillcrest, and along Morena Blvd

3 Neighborhood Tasting Tours Not to Miss This Week
April 14: Taste of Hillcrest

As San Diegans, many of us live in a neighborhood that fits our own lifestyle (surfers by the beach, foodies in Little Italy, beer drinkers in North Park), and we generally don’t venture too far outside of it. Neighborhood tasting tours are a great way to get to know a different part of the city and take in its food and drink offerings. This week, no fewer than three ‘hoods are offering samples from local eateries and breweries. Lace up those walking shoes and start exploring!

Taste of Morena

April 11 5 p.m. to 9 p.m.

This year’s Taste of Morena offers food and drink specials from 20 restaurants along the Morena Blvd corridor. Complimentary Old Town Trolley Shuttles will do continuous loops every 15 minutes or so to participating establishments, such as Urbane Café, Bull’s Smokin’ BBQ, Luce Bar and Kitchen, Poseidon, and Project. Tickets are $25.

Taste of Point Loma

April 11 5:30 p.m. to 9 p.m.

Sample the best of a long and varied list of eateries from the Point Loma area, including Blue Wave Bar & Grill, Brigantine Seafood and Oyster Bar, Charles + Dinorah at The Pearl, Jimmy’s Famous American Tavern, Living Room Café, and Point Loma Fish Shop. Tickets are $25 for general admission, or $20 for students, military, or cyclists. Dogs are welcome in designated areas.

Taste of Hillcrest

April 14, noon to 4 p.m.

Join this self-guided walking tour of Hillcrest’s culinary delights. Whether on foot or in one of the provided electric shuttle buses, you can sample Thai, Italian, or French delicacies, plus beer, cocktails, and much more from 35 restaurants, cafés, and bars. Tickets are $30 in advance or $35 on the day of. For ADA-compliant shuttles, call (619)818-8897.

3 Neighborhood Tasting Tours Not to Miss This Week

April 14: Taste of Hillcrest

Food & Drink AUGUST 18, 2026

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan

The city's fish taco hero is opening Concrete Cowboy across the street, plus a home-cooked Mexican sandwich spot

Fish Guts’ Pablo Becker Is Betting Bigger on Barrio Logan
Courtesy of Fish Guts | Photo Credit: Adam Martinez

You have to be crazy or a genius to name a restaurant Fish Guts. You have to be even crazier to open a restaurant that holds maybe two dozen people at a time—if you don’t mind elbowing one other while scarfing down some of the best fish tacos in San Diego.

And yes, “best” is a relative term. But in Fish Guts’ case, it’s for real—and that’s saying something in a town literally world-famous for fish tacos

Ever since Pablo Becker opened up his diminutive eatery in 2023 at the corner of Logan Avenue and Sampson Street in Barrio Logan, Fish Guts has been named one of the city’s best new restaurants in 2023, Critic’s Pick for the best fish tacos in San Diego in 2024, 2025 and 2026, as well as readers’ top pick in 2024. It’s like if Rubio’s married into the royal family. 

Most of his ingredients come straight from the cold waters of the Pacific Ocean, which happens to be down the street. His de espada (blackened swordfish) taco is the stuff of legend. He’s kept Fish Guts operating at an elite level, which tends to happen when you work for five years in Chicago under chef Richard Sandoval (who, by chance, is also his cousin) and open an ahead-of-its-time high-end modern Mexican restaurant in East Village (El Vitral Restaurant & Tequileria, 2009-2013). 

Now Becker is branching out again, opening two new concepts in Barrio Logan this fall. 

The first will be upstairs from Fish Guts, which at one point was destined to become an intimate omakase counter. Santo Poco will be a lunch-only sandwich shop, offering takeout and delivery (no dine-in), and the sandwiches will be a little Mexican, a little French, a little Italian, a little from Chicago, a little from New York. Basically, a bunch of different styles all on really, really good bread. 

“There’s probably going to be a Cuban-style sandwich in there with a touch of Mexican, some cold cut Italians, too, putting my touch on them,” he says. “That’s what I feel like is my style of cooking.” 

Things will be traditional, but inventive. Like his fish & chips taco at Fish Guts: two classic dishes, one killer mash-up. There will also be a hat tip to the late, great Anthony Bourdain, a sandwich called the Antonio Bourdain. 

The second will be across the street from Fish Guts in the former Lia’s Lumpia space. Concrete Cowboy will be a taco-driven joint on the same wavelength as Fish Guts (keep it simple, keep it special), but featuring land animals rather than sea brethren. Think tacos made with duck confit, ribeye, pork belly, skirt steak. 

The inspiration behind Concrete Cowboy comes from Becker’s father, a lifelong Western obsessive, despite growing up in Mexico City’s urban metropolis. “He always liked that cowboy life, that vibe,” he says. “I always say ‘Dad, you just grew up in the wrong city.”

He’s aiming to open Santo Poco in October and Concrete Cowboy in November. Neither require massive renovations, and while the former Lia’s Lumpia space will keep the cabin-esque aesthetic, he’s creating more of an adobe-style exterior and an interior lined with Western-themed wallpaper and taxidermied animals. He’ll also tweak the bar layout to move from a fast-casual feel to full service. 

Local designer Dane Danner is designing both spaces and visual direction for menu layouts, logos, and packaging, going for low-key, but high on vibes. Once Concrete Cowboy opens, Fish Guts will temporarily close to remodel the space to switch its white palette for a warmer feel, plus introducing a refreshed menu featuring some new tacos and other items. 

Could another Fish Guts be on the way somewhere else in San Diego? Not likely, says Becker. “Fish Guts is cool, “ he says. “I feel once you start branching out, it’s more forced, not as organic.” So for now, count on Becker staying in the neighborhood. 

Santo Poco opens for lunch daily October 2026, 2222 Logan Avenue (above Fish Guts). Concrete Cowboy opens Tuesday through Sunday for lunch and dinner November 2026, 2219 Logan Avenue.

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 16, 2026

Madison on Park Temporarily Closing Next Month

The University Heights eatery will close September 7 for a multi-month renovation and rebrand

Madison on Park Temporarily Closing Next Month
Courtesy of Madison on Park

Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.

Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism. 

“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere. 

Courtesy of Madison on Park | Photo Credit: Andy McRory

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.

The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”

Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics. 

The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally. 

Courtesy of Madison on Park | Photo Credit: Haley Hill

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.

“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see. 

Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Food & Drink AUGUST 14, 2026

A New Cinnamon Roll Obsession is Baking in South Bay

Sinner Buns is building a following for its slow-made, seriously gooey weekend treats

A New Cinnamon Roll Obsession is Baking in South Bay
Courtesy of Sinner Buns

When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster. 

Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender. 

Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.

After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since. 

There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.

You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront. 

But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Courtesy of San Diego Spirits Festival

San Diego Restaurant News & Food Events

Beth’s Bites

  • Get spirited away at the 17th annual San Diego Spirits Festival. If you understood that reference, I regret to inform you that it is not a Studio Ghibli watchathon, but it’s still a win with a bonanza of craft makers pouring libations at the Museum of Contemporary Art in La Jolla for two full days. On September 26-27, try sips, glugs, and guzzles from brands like Condesa Gin and Uncle Nearest (with some bites to wash it all down, of course). Could you ask for a more picturesque venue? Spoiler alert: no.
  • You love to see a longtime employee take the reins of a beloved local institution. That’s exactly what happened at Konito’s Cafe in Pacific Beach, which is currently transitioning to Pablo’s Cafe, which is now under new ownership. (Yes, his name is Pablo.) Will their breakfast sandwich still slap? Guess we’ll have to go find out. 
  • I’ve yet to visit Tigawok, the small California-based chain serving mini bowls like Kung Pao chicken and Mapo tofu. But the latest storefront (and the first in San Diego) is now soft open in La Jolla, and it’s only a matter of time before their Sichuan shredded chicken gets in my belly.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 13, 2026

Love Pupusas Brings Salvadoran Home Cooking to San Diego

From her Rancho Peñasquitos kitchen, Yanira Majano is sharing family recipes through San Diego’s growing home-restaurant movement

Love Pupusas Brings Salvadoran Home Cooking to San Diego
Courtesy of Catalina Offshore Products

When San Diego launched Micro Enterprise Home Kitchen Operations (MEHKO), it changed everything. Riverside County first established the experimental program in 2019, with San Diego introducing its own countywide pilot program in 2022 and granting it permanent status in 2024. The new category allowed people to launch at-home retail food operations—basically, home restaurants—with special requirements and restrictions to ensure food safety and smooth operations. Over two dozen counties across California have since adopted their own versions with over 1,200 permits issued, around 100 of them in San Diego alone.

Some have a dizzyingly long waitlist (Warung RieRie), others are still getting their name out there (The Hidden Gazebo Eatery), and still others use MEHKO for pickups rather than fully opening their home as an onsite dining facility. Love Pupusas falls into that category.

Yanira Majano came with her family from El Salvador to the United States when she was 11 years old, bringing a love of cooking and desire to share the country’s cuisine along with her. “There’s a lot of similarity [between Salvadoran food and] Central, South America, even Baja Mexico,” she says. Salvadoran cooking tends to be less spicy than some Mexican cuisines, with an emphasis on ingredients like corn, staples like yucca root (cassava), meats like crispy pork (chicharrón), and sides like curtido, a tangy cabbage slaw that’s typically either naturally fermented or vinegar-based. 

And of course, the signature dish of El Salvador—pupusas. 

In San Diego, Salvadoran food lacks the widespread availability of other Latin American cuisines like Mexican or Peruvian food, but Majano says she’s seen pupusas gain popularity over the past few years. But she likes to think her recipes, which have been passed down by her mother and kitchen partner Martha, contain a certain special something.

Some pupuserías use rice flour to create the handheld stuffed tortillas, but she prefers the more traditional gluten-free corn flour. Still, it’s what’s inside that really counts. “That’s where we put our own touch,” she explains. Most of Majano’s pupusas come with cheese and different fillings like carnitas, black beans, mushrooms, or zucchini, but she also offers vegan options. Every one comes with a side of curtido and salsa, each made fresh daily.

Showing people the magic of home-cooked food might not have been possible without the MEHKO program or The Cook Alliance, a MEHKO support and advocacy coalition. Opening a brick-and-mortar restaurant requires a huge amount of start-up capital—at least six figures, generally. Not exactly pocket change. “But when the MEHKO program started in 2022, I said, ‘Oh my God, this is for me,’” says Majano. 

Now with four years under her belt, she says she’d love to bring Love Pupusas to more food festivals, host more pop-ups, and eventually open a food truck to keep serving the humble dish of her homeland, taking pride in every bite. “[I put] a lot of love in everything I do. You see it when you taste the food,” she promises. 

Pre-order Love Pupusas for next day pickup in Rancho Peñasquitos between noon and 5 p.m.

San Diego Restaurant News & Food Events

Beth’s Bites

  • It’s not the end of the road for Catalina Offshore Products—just the end of an address. The local family-owned fish market announced that come September, they are moving from their longtime location in the Morena District to The Old San Diego Seafood Building at 1842 McKinley Avenue in National City. Normal business operations will resume in October with the same retail market fully stocked with premium seafood and local catches, so it’s not goodbye, it’s just “see you later.” (And yes, 5202 Lovelock Street is still open until moving day.)
  • Don’t come at me with complaints about autumnal seasonal creep—I got an email this week about holiday shopping. In August. In comparison, the 2026 release of Karl Strauss Oktoberfest seems right on time. For the 38th year in a row, ahead of the Munich-inspired festivities, the 5 percent ABV malty amber lager is now available in bottles, with draft coming to the brewpubs in September. Despite the lack of chill in the air, there’s no reason why your fridge can’t be stocked with this frosty German delight.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content AUGUST 19, 2026

Best Feet Forward

How local orthopedic specialists are pioneering the future of foot and ankle care

Best Feet Forward
Courtesy of Scripps Health

Your feet and ankles probably aren’t something you give much thought to—until something goes wrong. Orthopedic surgeons at Scripps Clinic are on the leading edge of foot and ankle reconstruction, treating patients with sports injuries, deformities, traumatic injuries and other conditions. That includes repairing torn Achilles tendons with a minimally invasive procedure that shrinks the incision site to less than a centimeter, and performing advanced ankle replacement on some patients with ankle arthritis. Read more about Scripps’ innovations in foot and ankle care here

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