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Food & Drink AUGUST 30, 2016

FIRST LOOK: Decoy Dockside

San Marcos gets an ambitious, two-story gastro-lodge on the lake

FIRST LOOK: Decoy Dockside

“San Marcos: The New Dining Hot Spot!” is not a headline anyone has, nor will, write. North County inland has long had more places that grow food than good restaurants that serve it. But today, with the opening of Decoy Dockside, that changes a little bit.

Decoy is the new two-story, lake-view restaurant and bar concept from Eat.Drink.Sleep., the hospitality company behind JRDN and Cannonball. It’s a pretty stunning part of the rehab of the Lakehouse Hotel & Resort at Lake San Marcos. Overseeing the “great outdoors” dining concept for both floors is chef Danilo Tangalin, most recently with JRDN. The 1,000 square-foot, indoor-outdoor bottom floor is called Dock Bar, where lake people can drink some craft cocktails and beers, plus casual bites like burgers, duck meatball banh mis, and ostrich empanadas (anyone who’s driven to the Wild Animal Park has seen the ostriches on local farms).

The 8,000 square-foot dining room upstairs will focus on freshwater fish and game, largely cooked in a wood-burning oven. Elk osso bucco will come over risotto and topped with mint salsa verde, while the whole roasted lavender duck is designed to share. There’s also a wood-and-bronze private dining room.

The upstairs has fireplaces, images of wildlife, lake-faring paraphernalia, green velvet booths, and large-scale landscapes of forests and California redwoods. Blue velvet chairs dot the dining room. Over 300 buoys hang overhead in an art installation by Hollis Brand Culture, who helped create the space with Eat.Drink.Sleep. director of design, Anthony Garcia.

Enough words. Please enjoy the first known photos of Decoy Dockside below.

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

FIRST LOOK: Decoy Dockside

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Food & Drink AUGUST 7, 2025

Michelin-Trained Chocolate Master Opening San Marcos Patisserie

French-born pastry chef Christophe Rull will debut his first eatery this September

Michelin-Trained Chocolate Master Opening San Marcos Patisserie
Courtesy of Chemistry PR

If you don’t know the name Christophe Rull yet, you will soon. Born and raised in Marseille in southern France, Rull started his apprenticeship at age 15 before five years of culinary school where he studied cooking and pastry. He bounced from Michelin-starred kitchens to luxury hotels to the École Nationale Supérieure de Pâtisserie (ENSP), the prestigious pastry school that Alain Ducasse (record holder for most awarded Michelin stars on the planet) founded in 1999.

After France, Rull opened Aria Resort & Casino in Las Vegas and worked at MGM Grand. He won season 7 of the Food Network’s Halloween Wars, followed by another win on Holiday Wars. He appeared on Bake Squad and then topped it all off with the title of U.S. Chocolate Master in 2021 and a fifth-place finish in the 2022 World Chocolate Masters.

Food from San Diego restaurant Lilo in Carlsbad

So, all of this is to say, the guy can bake. And he’s about to open his first shop of his own. Christophe Rull Patisserie opens later this month in San Marcos. 

Rull can bake, sure. But he’s smart, too—he knows San Diego is the place to be for the best food and quality of life. After six years in Las Vegas, he accepted the role of executive pastry chef at the AAA Five Diamond Park Hyatt Aviara Resort, Golf Club & Spa in Carlsbad from 2016 to 2021. “I fell in love with this area,” he says. But after he quit to pursue his dream of competing at the world championship, he came back to the US jobless and unsure of what to do next.

“It’s the same high as athletes—you go to the Olympic Games, and you’re sacrificing two years of your life to prepare for that big event, and once the event is done, then you’re done,” he laughs. So he asked himself “What am I doing now?” He ended up at the Hotel Bel-Air in Los Angeles as the executive pastry chef for a new concept, which allowed him hands-on decision making from development all the way to opening. Basically, it was a dress rehearsal for launching his own place. 

Rull decided on San Marcos for his first patisserie for a few reasons. One, he loves North County’s chill vibe. Two, he sees all the development potential over the next few years. Getting in now will pay off later, he’s betting. The North City suite is on the small side—around 1,200-square-feet total, with around one-third as kitchen space and the remainder front of house. But he doesn’t need a ton of space to realize his ethos of “simplicity well done.”

“I like to stay really fundamental, and to the classics, such as a good butter croissant or almond croissant,” he explains. His menu will include his famous cinnamon roll and sourdough bread, plus around a half dozen different breakfast pastries, croissants, French macarons, danishes, eclairs, chia seed pudding, cookies, and some sandwiches like a classic French ham and cheese and chicken pesto, all made with imported French butter and flour. 

Exterior of new San Diego bakery Christophe Rull Patisserie from Michelin-trained pastry chef opening in Rancho Santa Fe
Courtesy of Chemistry PR

He’ll offer around 10 eclairs at a time, ranging from classic vanilla and lemon meringue to passion fruit mango, salted caramel, tiramisu, and more. Coffee service will be simple, featuring Lavazza drip coffee and traditional espresso. 

It’s a family-run business, with his wife Wilma working side-by-side with him. They both decided to leave the luxury hotel world to take a chance on the dream, something that Rull says takes risk and sacrifice. “[This] is where I wanted to be,” he says. 

Christophe Rull Patisserie opens late August or early September at 251 North City Drive, Suite 121 in San Marcos. 

Flyer for Small Bar pop-up at Grand Ole BBQ in North Park
Courtesy of Eventbrite

San Diego Restaurant News & Food Events

The (Brief) Return of Small Bar! 

For one-night only, everyone who has yearned for the return of University Heights’ Small Bar will get their wish. Better still, the pop-up is going to feature its famous fried chicken as orders of either half or full birds, and it’s all going down at Grand Ole BBQ in North Park on Monday, August 25 from 6 p.m. to 9 p.m. I strongly suggest arriving beforehand, because my inner psychic is predicting a ridiculously fast sellout. 

Food from San Diego Mexican restaurant Todo Pa’ La Cruda opening a third location in Pacific Beach
Courtesy of Uber Eats
Todo Pa’ La Cruda

Beth’s Bites

  • Despite some premature reports in other outlets, Elizabeth Ruiz says her restaurant Todo Pa’ La Cruda is not opening a third location in Pacific Beach. The existing two locations on Imperial Avenue and Logan Avenue are still up and running, and while she’s not currently looking hard for a third location, you never know when the perfect spot will present itself. (It’s just not in PB, for now.)
  • It always tickles me just a bit when a company with a specific location in its name moves outside of that location. (See: North Park Beer Company in Bankers Hill, for one.) Coronado Coffee Company is expanding off the island (that’s not technically an island) and opening a second location in Point Loma, bringing its specialty coffees, matchas, teas, steamers, and other goodies across the water. 
  • If pop-ups defined the first half of 2025, visiting chef collaborations might be what’s happening the second half. Next up is chef Omar Hernandez from Ensenada’s Celida Cafe heading to Wildflour in Liberty Station, where he’ll work with Phillip Esteban on their first brunch takeover on Sunday, August 10. Expect some Baja-inspired brunch plates like crispy lamb with sunny side eggs, passion fruit French toast, and Mexican eggs benedict with habanero hollandaise. Light on calories, it will not be.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink JULY 26, 2024

J. Brix Wines Opening First Tasting Room This Fall

The local wine label will launch its first consumer-facing space in San Marcos later this year

J. Brix Wines Opening First Tasting Room This Fall
Courtesy of J. Brix Wines

Emily Towe and Jody Brix Towe made their first wine in their garage. Twelve years later, J. Brix Wines is a respected California-based wine brand and an integral part of the San Diego wine community. Come this fall, consumers will be able to sip their products onsite for the first time when the pair opens North County’s first tasting room, serving exclusively natural wines made with minimal intervention.

Slated to open around early October, J. Brix’s flagship tasting room will be located at 250 North City Drive, Suite 10, in San Marcos at the North City development. Newtopia Cyder currently occupies the building, but Jody says now that their lease is signed, the cidery will begin moving out at the end of August so J. Brix can enter what he calls a turnkey space. “It’s beautiful,” he adds. 

Interior of new San Diego wine bar and tasting room J. Brix Wines opening in North City, San Marcos
Courtesy of J. Brix Wines

The couple always had their eyes open for the right opportunity, but they hadn’t found one until North City reached out to them with this space. “We have said for years and years of looking around and seeing what was available that it would have to be exactly the right thing,” Emily recalls. “There had to be no question that this was the perfect opportunity.” 

The 890-square-foot corner suite checked all the boxes, featuring high ceilings, natural lighting, indoor and outdoor seating, a spacious wooden bar, and plenty of nearby businesses and community events, keeping foot traffic high. J. Brix won’t have a kitchen, but guests can bring their own food; stop by nearby Buona Forchetta, Milonga Empanadas, or Umami Japanese; or grab a quick munchie from behind the bar. 

Emily Towe and Jody Brix Towe of J. Brix Wines in North City, San Marcos
Courtesy of J. Brix Wines

Jody estimates that, depending on the season and availability, they’ll have six to 12 different wines on tap and in bottles, ranging from the traditional to the esoteric. “If you like wine, we’re going to have something for you,” Emily promises. 

Emily says they hope to continue nurturing San Diego’s hyper-local wine community by providing a new place to gather, learn, and enjoy good company and great wine—ideally bringing vino people together. Jody feels that, while the local craft beer community has merged as a single unit, San Diego wine needs to catch up. “It’s time,” he says. “You can see it coming.”

San Diego BBQ restaurant Cali BBQ Opening opening a new location at 32nd Street Naval Station
Courtesy of Cali BBQ

San Diego Restaurant News & Food Events

Cali BBQ Opening at 32nd Street Naval Station

Cali BBQ owner Shawn Walchef opened his barbecue joint in Spring Valley in 2008 and has experimented with expansion ever since. His ghost kitchens at Barrio Food Hub and Aztec Food Hub didn’t work out, but a suite at Snapdragon Stadium crushes it every event. Though his attempt to bid on a space in the new airport terminal wasn’t accepted, a new Cali BBQ space is coming this August at Naval Base San Diego off 32nd Street in Barrio Logan. It won’t be open to the general public, but Walchef couldn’t be more stoked to bring his brand of barbecue to the servicemembers and employees with on-base access. (Those without can hit up the original location in Spring Valley or check out Cali BBQ the next time they’re at Snapdragon Stadium.) Cali BBQ will be the first local restaurant on the base.

“Our goal is to be the best possible partner with the Navy, so it hopefully opens up other opportunities—because we would love to be on Camp Pendleton,” Walchef says. “We would love to be on North Island. There are a lot of amazing men and women that take care of this country and need to eat … We think we can be a credible, quality, local option for them.”

Sliders from San Diego burger restaurant Burger Bench in Escondido opening a new location in Vista
Courtesy of Tripadvisor

Beth’s Bites

  • Escondido burger destination Burger Bench is opening a second location at 230 Main Street in Vista this fall—probably around October, estimates co-owner Derek Loranger. Customers can expect the same menu and hours as the OG outpost at the forthcoming Vista location. 
  • Happy second birthday to Pizza Port in Imperial Beach! Head there on Saturday, August 17, from noon to 5 p.m. for a family-friendly celebration with pizza, beer, barbecue, and (in true Pizza Port fashion) a tie-dye station. 
  • Hello Betty has said goodbye and reintroduced itself as The Surf Club, thanks to new ownership taking the reins at the Oceanside spot. Things are running as before (i.e., live music and a rooftop bar), but expect a fresh facelift when renovations begin later this year. 

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink APRIL 15, 2024

First Look: Brickmans at Lakehouse Resort

The new San Marcos restaurant offers a farm-to-table take on the golf course grill

A golf course restaurant is often a place for sweaty people in visors to house a club sandwich, a carb-and-bacon bulwark against all those tall boys chugged on the links. But The Lakehouse Resort’s new Brickmans Restaurant and Bar is not your average 19th hole ho-hum.

To make it so, the Lakehouse tapped Jarrod Moiles, former executive chef of renowned high-end, food-obsessed resort Rancho Valencia.

“The idea was to have a chef-driven restaurant on the golf course versus just having the generic grill golfer’s restaurant,” says Moiles, who’s both exec chef and director of F&B at the San Marcos resort. To build the menu, he took inspiration from his childhood in the Massachusetts countryside, where farm-to-table was just the way things were done, not a marketing cliché.

Grilled salmon picatta, beet and goat cheese salad, birria tacos, loaded potato skins—a lot of dishes on Moiles’ first menu are a tribute to San Diego and SoCal farms and ranches like third-generation, family-run Brandt Beef. For kicks, he also does cheddar cheese-dusted onion rings, an ode to a culinary icon of the cellophane bag movement: Funions.

The restaurant got a full remodel and remake and still sits at the heart of the Lake San Marcos. Moiles says they recreated it with locals in mind. “We realized we need to focus on who’s coming and living here, and who’s moving into San Marcos right now,” he says. In other words: Keep the quality high and the tendency to resort-gouge away from the prices.

Golfers seeking classic culprits will still find burgers, beer-battered fish and chips, and the mandatory club sandwich. The lettuce will just be a whole lot greener. Aiolis will have chefy-ness. Bread will matter.

They also added more space for folks to gather, including a bright, modern lounge with dark wood accents. A full renovation of the dining room, bar, and patio is set to take place in the future, but with floor-to-ceiling windows overlooking the Kermit-colored driving range, it’s not hell on the eyes.

After all, there are few things more satisfying than watching people exercise while spending quality time with quality beer and upgraded spuds.

Brickmans reopened April 1. The restaurant is located at 1750 San Pablo Drive, San Marcos, inside The Links at Lakehouse.

Lili Kim

About Lili Kim

Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

Partner Content
Food & Drink JULY 22, 2022

The Perfect Order: Inland Tavern

A Caesar salad and a Japanese tri-tip sammy to pine for at this ‘elevated’ San Marcos spot

The Perfect Order: Inland Tavern
Deanna Sandoval
Inland Tavern Tri Tip Sando

Tri-tip sando anyone?

Deanna Sandoval

In an innocuous-looking restaurant, a culinary romp around the world awaits. The catch: It isn’t located Downtown or Little Italy or North Park. It’s in the emerging north.

With flavors from Latin America and Asia and a little Southern cooking, the dishes at Inland Tavern in San Marcos remain rooted in Southern California. Prime example: the Korean Cali Burrito. Skirt steak is marinated in a sweet and spicy Korean gochujang sauce and then grilled, wrapped up alongside thick-cut fries (essential, or else it’s not a Cali burrito), given a deep note with caramelized onions, and served with a cooling curry sauce.

Delicious.

Located on the main commercial artery of San Marcos Boulevard, Inland Tavern is surrounded by fast food chains, and for now, a clanking orchestra of construction as the city erects its Creekside District (a $108 million project to build bridges, bike lanes, and trails, restore habitat, prevent flooding, just generally improve the area). This summer, the restaurant relaunched its menu under chef Keith Lord, who started his career at the Lark Creek Inn in Marin County, before becoming a staple in San Diego’s catering scene (Wild Thyme, Picnic People). Lord worked closely with owner Pete Zacarias on a land-and-sea menu—enough intrigue to lure adventurous palates without scaring away the timid.

The word ‘elevated’ is overused in food journalism precisely because it works in cases like this: Inland Tavern does elevated pub food. Take the Caesar salad, for instance. It’s garnished with rose water-pickled onions for a gentler bite and dusted with finely grated nutty, salty Parmigiano-Reggiano—flavors that contrast beautifully with the creamy dressing. Slivered Brussels sprouts add enough substance to order as a meal, and crushed croutons bring just enough crunch and yield—thankfully unlike the rock hard, bagged-and-boxed squares that have wrecked the roofs of mouths for generations. This salad is exceptional.

Inland Tavern Caesar Salad

Inland Tavern’s ‘elevated’ Caesar salad

Deanna Sandoval

If dining with a group, start with a few rounds of shrimp and salmon poke seasoned with furikake and served with taro chips (ask for more chips). Then add the flatbread with labneh, a soft Mediterranean yogurt so thick it’s nearly the consistency of cheese, drizzled with olive oil and amped up with za’atar (a spice blend starring toasted sesame seeds, sumac, and oregano).

Next, order the Katsu Crack Sando. This one’s substantial enough to share, and may require a fork, a knife, and ambition. The famed tri-tip from Seaside Market (known colloquially as Cardiff Crack) gets the katsu treatment (breaded with panko crumbs and fried) while griddled slices of Hokkaido milk bread aims to contain crunchy kimchi slaw, garlic aioli, hot mustard, and Asian BBQ sauce.

Inland Tavern Caesar and Tri Tip

A perfect order at Inland Tavern

Deanna Sandoval

For vegetarians and vegans, well, there’s always water and oxygen. Not much. But they’ve got a few salads and a hearts of palm ceviche, which proves zesty and refreshing with microgreens, quartered watermelon radish slices, and charred lime. Again… elevated. As I snack on cream cheese-stuffed garlic milk bread rolls (softer and fluffier than the average bread roll), I watch a pair of regulars hem and haw over the ceviche, then suspiciously inspect the dish, and finally call chef Lord over to rave about it.

In addition to its new menu, happy hour specials include 20 percent off appetizers and $2 off craft beers on tap, a Taco Tuesday lineup of carnitas, carne asada, and shrimp tacos, and half-off wings on Wednesdays.

I’ll make it out for weekend brunch as soon as I’ve had my fill of that Caesar salad.

Ligaya Malones grew up in Kaua’i, Hawai’i and is a San Diego-based writer covering the intersection of food, travel, and culture. Her work has appeared in publications including Food52, Condé Nast Traveler, Lonely Planet, and Salt & Wind Travel.

Features JULY 6, 2022

Review: Amalfi Cucina Italiana

Eating world-champion pizza in the secret alterna-world of Lake San Marcos

Review: Amalfi Cucina Italiana
James Tran
Amalfi pizza oven

The famed Stefano Ferrara pizza oven burns anywhere from 700 to 1,000 degrees.

Photo Credit: James Tran

This lake has racy secrets. I can just tell. It’s lined with unassuming single-story homes that have their own tiny docks, pontoon boats moored until the next martinis. Martinis tend to be plural on lakes. A giant inflatable unicorn suns in one of the yards, its vinyl rainbow mane lightly bleached. In the middle of the lake, a 30-foot-tall fountain blooms, like an indie version of the Bellagio water show. There is a man standing in a gondola with a striped shirt and a flat-brim hat, guiding his love canoe with his love oar. I call down to ask him how big the lake is. Says about a mile. Says there’s a little waterfall at the end. Says for a price he’ll show me a sunset.

I have wandered onto the set of Ozark. It all feels too suspiciously idyllic and hidden in plain sight to not have one or two versions of Jason Bateman running illicit lake schemes. Someone tells me Lake San Marcos is unincorporated, a word that’s always had an appealing “Timothy Leary of real estate” ring to it. No boat is allowed to have an engine over 9.9 horsepower, so it’s a nice, safe lake full of buoyant golf carts.

Forty-eight years a native and I’ve never been here. How did this manmade wonderpond of suburban serenity escape me for so long?

The puffy unicorn suggests a younger crowd is moving into Lake San Marcos, which has primarily been a golden-aged community. To be fair, it still has a strong elder scene, but an influx of new blood is also suggested by the fact that I’m eating some bruschetta and drinking a gigantic Aperol spritz on the deck of an impressive modern restaurant—Amalfi Cucina Italiana—overlooking the man in the love boat trying to sell me sunsets.

Amalfi food spread

From the coast of Amalfi to the coast of San Marcos—a feast.

Photo Credit: James Tran

Lake San Marcos was created in 1946 when the landowner built a 50-foot dam on San Marcos Creek so he could have year-round access to water for his onion, tomato, and walnut crops. In the late ’50s, the lake was bought by three brothers—Bob, Don, and Gordon Frazar. More than a few thought Gordon (the lead dreamer) was nuts—a neighborhood on a glorified pond? A community in a then-rural area too far from San Diego and much too far from LA? They drained the lake, increased its size to 80 acres, and built the first master-planned lakeside development in California (also one of the first in the country). It was the first housing community to have built-in cable TV (no gaudy antennas on rooftops), and one of the first to have all utilities underground.

They put in a couple golf courses, a community center, and a grand two-story restaurant hanging over the water (originally called The Quails Inn, now Amalfi). They filled the lake with bass. The first houses were sold in 1963 for $30,000. And by god, it worked. Locals called it “the compound.”

Over the decades it’s had its share of issues. Mostly with water quality, due to agricultural runoff and algal blooms. The water can look muddy in spots and the algae can stink. It’s no Crater Lake. But in recent years a few municipal entities have taken to cleaning it, adding water purifiers. On the two days we dine here, the only scent we catch is the lusty musk of wood-fired pizza.

Imperfections aside, I love it here. Far as I’m concerned, this is boat-ramp La Jolla.

Amalfi exterior lake

Amalfi lit up at dusk for the martini pontooners.

Photo Credit: James Tran

I also love Amalfi’s artichokes. Full stalks and hearts and tender leaves, lightly pan-fried in olive oil and served on a bed of arugula and shards of Grana Padano Parmesan.

The dish looks spartan, like just a few great things rested on a plate. But it’s incredibly delicious, proof that sometimes the best cooking technique is restraint. Amalfi imports them from Civitavecchia, Rome. In Rome, artichokes rank somewhere between carbonara and the Pope.

Amalfi opened here in summer 2020, a timing best described with many curse words. And yet, here they are. The main dining room—with its window-rich A-frame overlooking the lake—is jammed on a Saturday for lunch, packed for Tuesday lunch, stuffed for Wednesday dinner. This fact isn’t surprising given the team: four Italian friends and former leaders of the Buona Forchetta group. Chef Marcello Avitabile was the executive chef of Buona Forchetta, and is a five-time World Pizza Champion.

Amalfi pizza

Some pretty famous Italian speck and sausage on a blistered pie.

Photo Credit: James Tran

Visitors see his oven when they first walk in—a custom Stefano Ferrara (the Ferrari of pizza ovens) built in Naples, golden tile, formidable, hot as hell, designed to do one thing perfectly in its lifespan. So no surprise Amalfi’s pizza is instantly in any “what’s your favorite in the city” conversation, thin crusted, leopard spotted, laden with famous ingredients. For instance, the Valtellina has speck imported from Alto Adige Sudtirol, the revered mozzarella provola di Agerola, Brie, caramelized onions, and Italian sausage flown in from Campagna. Or just get a Margherita, or have them stick a plain dough circle in the oven and eat the crust by itself. It’s that good.

Amalfi is far more than a pizza joint with fancy light fixtures. It’s a whole ode to the culinary scene of the Amalfi coast, with housemade pastas, apps, seafood, and specials. Start with the fried eggplant, tossed with San Marzano tomato sauce and topped with burrata cheese—a recipe that’s been passed down through Chef Avitabile’s family for three generations. The bruschetta is bright and beautiful, even if I wish it were toasted more—baked in the wood-fired oven, spread with burrata, topped with heirloom tomatoes, Meyer lemon zest, and olive oil chosen by Italians who know what great olive oil tastes like. The team grinds the beef for their polpette (meatballs) in house, but the key is that sauce. The meatballs rest in the San Marzano sauce for hours, trading flavors back and forth until everything is right in the world.

Amalfi meatball

The house-ground meatballs rest in San Marzano sauce for hours, trading secrets.

Photo Credit: James Tran

The pizza in a jar is cute, but it’s a bit of a jumble. I don’t care if the pizza is on a plate or in a jar or on a bed of $100 bills, but I’m a stickler about wanting char on that crust and I didn’t get any. I calmed down about this immediately when I saw just how massive their bar program is—cocktails and Italian wines and beers of all stripes. It’s part Italian restaurant, part beverage emporium. Try the Amalfi Spritz (Aperol, Solerno blood orange liqueur, Prosecco, soda water) or the Four Seasons (Bacardí Superior rum, Giffard pamplemousse, cinnamon-bark syrup, lime, pineapple, and a stick of torched cinnamon).

Amalfi four seasons cocktail

Mind if we smoke? The Four Seasons cocktail is rum, grapefruit, cinnamon-bark syrup, lime, and pineapple, topped with torched cinnamon.

Photo Credit: James Tran

For seafood, the dish that sounds terrible on paper but absolutely works is the ravioli—filled with shrimp scampi and Buffalo mozzarella, then sautéed in a pan with butter and basil. The intimidating part is that they then airlift a whole heap of Baja ahi tartare atop. Sounds odd, but I’ve had raw tuna tossed in browned butter at a sushi restaurant and it’s a revelation. This is basically that, plus handmade pasta.

They take two days to concoct their Bolognese, and it’s about as classic as they come (Chef Avitabile cooked in Bologna for most of his career). It’s 100-percent grass-fed beef (no pork), ground the day before to let it dry-age overnight. Chef does the same thing with the veggies for the soffritto (Italian mirepoix)—dices and then rests them, which he says removes the acidity and water. The sauce is slow-cooked for six hours. Also try the boscaiola, a pink sauce (tomato, touch of cream) with farmers’ market veggies and two kinds of imported meats: sausage from Campagna and prosciutto from Emilia-Romana.

Even if San Diego’s drought one day drains the lake and it turns into a museum explaining to future generations what lakes were—I get a feeling Amalfi will still be right here.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

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