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Features MARCH 27, 2018

The Best of North County 2018

Our annual list of what we're loving above the 56, from bites and brews to shopping, wellness, and arts and kids' activities galore

The Best of North County 2018
Viewpoint Brewing Co.

Categories:

Food & Drink | Shopping & Beauty | Health & Wellness | Arts & Culture | Kids


Food & Drink

Best Brewpub Fare

Viewpoint Brewing Co.

Given San Diego’s brewery boom, it’s hard to believe Del Mar didn’t have one under its belt. That changed when this 7,000-square-foot brewery, tasting room, and gastropub opened last summer, led by owner, chef, and homebrewer Charles Koll (grandson of the jeweler) and executive chef Gunnar Planter (both ex-Mille Fleurs). The setting is prime for adults and kids alike, with a view overlooking the San Dieguito Lagoon and lawn games aplenty. They have nearly a dozen beers on tap, including smooth chocolate stouts and the tropical-tinged Moe.saic, that pair well with their salted vinegar fries and black bean burger.

2201 San Dieguito Drive, Del Mar

Gourmet Sandwiches

Mendocino Farms

No plain turkey and Swiss on white here. The sandwiches at this Del Mar Highlands Town Center shop run the gamut, from the kurobuta pork belly bánh mì to the vegan Superfood Hemp Burger. They’re packed with ingredients like house-made pickled daikon and carrots, nitrate-free Creminelli salami, and Creekstone Farms steak, plus gluten-free bread options. A side of their curried couscous is a must, and there’s a kids’ menu for the wee ones.

12873 El Camino Real, Carmel Valley

Restaurant Amenity

Landon’s Gourmet Kitchen

If you’re struggling to find a babysitter for date night, try Landon’s Gourmet Kitchen. Not only will you dine on a gourmet farm-to-table meal like smoked salmon tartine or osso bucco, the restaurant also offers on-site daycare in a colorful playroom with toys and books. They’ll even feed your child so you don’t have to. That’s what we call service!

1020 West San Marcos Boulevard, San Marcos

Day-to-Night Dining

The Crafty Egg and Open House

You could partake in a whole day’s worth of meals (and drinks!) without ever leaving this four-concept restaurant operated by Wade and Kristi Hageman, the couple behind Encinitas’ Blue Ribbon Pizzeria. During the day, The Crafty Egg serves up omelets, burgers, and flatbreads—many of them accompanied by their signature tater tots. In the evening, Open House Asian Kitchen takes over with a menu of poke, yakitori, and more; you can also get craft cocktails at Driftwood, or try the raw bar, ramen, and tequila at Saltwater.

345 South Coast Highway 101, Encinitas

Pastries

The Goods

A few blocks from their wildly popular brunch spot Cafe Topes, the Barille family recently opened another outpost dedicated to a.m. fare. The Goods is a bright, airy café on State Street that specializes in gourmet scratch donuts in flavors like chocolate ganache, strawberry cheesecake, and s’mores, with gluten-free and vegan varieties on select days. Pair them with a cup of Stumptown Coffee, and check out their mini retail area with Mast Brothers chocolate and greeting cards.

2965 State Street, Carlsbad

The Best of North County 2018

The Best of North County 2018

Plant Power

Vegan Innovation

Plant Power

Last August, the San Diego–based restaurant unveiled a new drive-thru at their Encinitas location that combines plant-based nutrition with McDonald’s-style efficiency. Called a “free” drive-thru experience because the entire menu is cholesterol-, meat-, and dairy-free, Plant Power serves burgers, fries, shakes, sandwiches, wraps, salads, and desserts—all of which are, of course, plant-based. There’s also walk-up takeout service, as well as an outdoor patio.

411 Santa Fe Drive, Encinitas

Pizza Delivery

Napizza

There are a lot of places that will deliver pizza to your house, but how about your beach towel? Napizza’s new location is just a few blocks from Moonlight Beach, and delivery is available within a 5-mile radius—roughly Leucadia to Cardiff, west of I-5. Just give the number of the closest lifeguard tower when you place your order, and your pie will arrive courtesy of a cute electric bike. (Note: If you’re planning a beach trip during the off-season, it’s recommended you call a day ahead to arrange delivery.)

615 South Highway 101, Encinitas

Vietnamese

ND Bánh Mì

Vietnamese cuisine isn’t just brothy pho. For less than $6, you can feast on baguette sandwiches like the House Special Bánh Mì, stuffed with Vietnamese ham, pork roll, grilled pork, char siu pork, pâté, house special mayo, pickled carrots, daikon, jalapeño, fresh cucumber, and cilantro. Too much pork for you? Try the caramelized shrimp bánh mì or organic tofu bánh mì.

4160 Oceanside Boulevard, Oceanside

Coffee

Mason Coffee Works

The latest in the Brothers Provisions arsenal aims to pick you up, whether by espresso drinks, breakfast plates, fresh-baked pastries (candied bacon scone, anyone?), refreshing pressed juices, or gelato. Sip on a Signature Cold made with nitro espresso cold brew, milk, and house-made syrup; or take Mason home to enjoy whenever you like via cold brew growler or a bag of roasted beans.

16471 Bernardo Center Drive, Rancho Bernardo

The Best of North County 2018

The Best of North County 2018

Grabbagreen

Best Bowls

Grabbagreen

Want to eat healthy in a hurry? At this fast-casual Arizona import, you can order grain or salad bowls from the menu, or create your own with quinoa noodles and brown rice, house-made sauces, optional proteins such as steak and salmon, and add-ons from almonds to yams. Wash it all down with one of Grabbagreen’s many juices or smoothies.

1454 Encinitas Boulevard, Encinitas

Gluten-Free

Eve Encinitas

This vegan hangout on Highway 101 has a devout following, and co-owner/chef Scott Steele helms a zero-waste kitchen where he makes a crispy gluten-free crust primarily from cauliflower with chickpea flour. Try the truffled mushroom pizza with butternut squash and coconut “bacon.”

575 South Coast Highway 101, Encinitas

Healthy Eatery

Milk Organics

Opened by Vista native Morgan Feirich, Milk serves the good-for-you gamut, from tonics and cold-pressed juices to green smoothie bowls, organic bagel sandwiches, and vegan gyros with coconut yogurt. Indulge in sweet treats like the nutty-without-nuts tahini chocolate cups or creamy avocado mousse.

210 East Broadway, Vista

Kid-Friendly Dining

Waypoint Public

This spot has a separate play area for children called “The Bear Den” that’s easily visible from the comforts of your table. Come for “Date Night” every Wednesday, drop the kids across the room, and enjoy a special $65 three-course menu for two, which includes a bottle of wine.

16480 Paseo Del Sur, Del Sur

The Best of North County 2018

The Best of North County 2018

Jalisco Cantina

Best Mexican

Jalisco Cantina

This bright, modern Mexican eatery is big on tacos and on tequila, one of its namesake’s biggest exports. Tacos ranging from birria to portobello come in threes, and there are also tortas, salads, and more serious entrées. Beyond the lengthy list of cocktails, they also offer mezcal or tequila flights.

213 North Coast Highway, Oceanside

Plant-Based Pub Menu

Bagby Beer Company

Now there’s an option to skip the heavy, meat-centric meals often found on brewery menus in favor of Bagby Beer’s new vegan selections. See what all the buzz is about when you try the Impossible Burger, made with a plant-based patty, vegan cheese, and a whole-grain bun. Bagby’s Sriracha corn dogs, Italian sausage pizza, and grilled cheese sandwich all have crossover appeal for veg and non-veg diners alike. One perk of going meatless? You’ll save room for a pint of Back Garden Pale Ale.

601 South Coast Highway, Oceanside

Hawaiian

The Lanai

After success in Leucadia, this casual, kid-friendly Hawaiian eatery opened a second location last summer in Del Mar. Menu staples like poke bowls, kalua pork sandwiches, and classic loco moco remain the same, but you’ll also be able to order wine and beer at the new outpost. Peep a distant view of the shoreline through their front windows as you sip a Hawaiian Sun or Kona beer.

1101 Camino Del Mar, Del Mar

French Café

Madeleine Café & Bakery

Cedros Avenue or the Avenue des Champs-Élysées? You’ll be hard-pressed to tell the difference once you sample Madeleine’s French-influenced fare, which runs from crepes to charcuterie and cheese. Pastries include fruit tarts and macarons, and the boulangerie offers buttery croissants, chocolate twists, and chouquettes.

240 South Cedros Avenue, Solana Beach

Brewery

Ebullition Brew Works

In Vista’s already growing brewery scene, this place makes a name for itself with nearly a dozen taps ranging from malt-forward options to crisp, citrusy saisons, plus food trucks, a play area for kids, and a dog-friendly atmosphere. Pick a board game or brush up on the history of beer with their informative mural.

2449 Cades Way, Vista

The Best of North County 2018

The Best of North County 2018

JoJo’s Creamery

Best Ice Cream

JoJo’s Creamery

There may not be 31 flavors, but the menu of ice creams here includes decadent bananas Foster, cayenne sea salt caramel, and mud pie, plus rotating selections that are vegan or dairy-free. No matter what scoop you select, all orders come with a free freshly baked cookie on the side.

937 South Coast Highway 101, Encinitas

Gelato

Frost Gelato

Sure, this shop inside Del Sur Town Center serves 38 kinds of gelato and sorbet daily, rotating over 80 flavors throughout the year, all of which are made in-house. But we get the biggest feels (or shivers!) from their gelato cakes, Frost Bites gelato bonbons, and the Sorbettini: a frozen drink made with sparkling water and your choice of sorbet to be slurped through a color-changing straw.

16490 Paseo Del Sur, Del Sur

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Restaurant with Games

Park 101

This bi-level, 8,000-square-foot complex in the heart of Carlsbad Village has casual eats like sandwiches, juices, coffee, and ice cream, served with a side of games like cornhole and life-size Connect 4. On the upper Tamarack View Deck is a more low-key adult space with wines, beers on tap, and small plates around fire pits to keep you cozy.

3040 Carlsbad Boulevard, Carlsbad

High-End Donuts

DoughSide Donuts

There’s nothing low-key about Ryan Scott’s donut aesthetics and flavors. His catalog includes a luxe marbled white and dark chocolate glazed, a modernist two-toned matcha blueberry, and the playful Animal Cookie—a donut dotted with rainbow nonpareils and topped with a homemade animal cookie. There’s a vegan option with the Margarita, which features a lime-zest glaze tinged with Patrón Silver. His donuts are available at several locations, including Oceanside’s Buccaneer Cafe and Vista’s Milk Organics.

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Farm Stand

Coral Tree Farm

Grocery shopping isn’t a chore here. Pick up organic produce while getting cooking tips from local chefs, listening to live music, and interacting with artists and environmental speakers. Plus, feel good about being part of a monthly project where the goal is to not produce any trash. BYOB (bring your own bags), of course. Check the Coral Tree Farms Facebook page for spring farm stand dates; the farm is also open for community visits on Saturdays.

598 Park Lane, Encinitas

The Best of North County 2018

The Best of North County 2018

Lucha Libre Taco Shop

Burritos

Lucha Libre Taco Shop

Come hungry—really hungry—for your burrito go-tos, like the Surfin’ California and Undefeated Seafood Taco, at Lucha Libre’s new NoCo digs. Spot the neon pink and gold luchador decor, salsa trophy flights, and Tijuana-style corn that made this Mexican eatery a San Diego staple. Don’t forget the cilantro cream sauce!

2525 El Camino Real, Carlsbad

Cocktail Class

Mixology Masterclass at Rancho Valencia

Spirits Specialist Ted Gibson teaches these interactive cocktail classes, offering aspiring mixologists a chance to get behind the bar. Shake, stir, and sip poolside at the Rein Bar while nibbling on gourmet snacks and learning tricks of the trade, from frothing egg whites to muddling herbs. You’ll walk away knowing how to make a proper Vesper martini (James Bond–style), boulevardier, Negroni, and more. Look for classes this month and in July and November.

5921 Valencia Circle, Rancho Santa Fe

Happy Hour

Pisco Rotisserie & Cevicheria

Chef Emmanuel Piqueras’s indoor-outdoor eatery serves up a menu inspired by the Chinese, Japanese, and Italian cultures that make up much of Peru’s cuisine and boasts the largest selection of pisco cocktails—Peru’s national drink of choice—in San Diego. Your happy hour consists of 50 percent off small plates, including chicken empanadas, fresh ceviche, and grilled octopus, plus $2 off wines and refreshing pisco sours.

5970 Avenida Encinas, Carlsbad

The Best of North County 2018

The Best of North County 2018

Dija Mara

Best New Restaurant

Dija Mara

This restaurant and bar specializes in Balinese-inspired Cali cuisine crafted by Ryan Costanza, who moved here from San Francisco after working under lauded chef Dominique Crenn. Highlights include ceviche with kaffir lime under daikon radish, tender eggplant dressed in a smoky tomato sambal, and Costanza’s killer nasi goreng. Dija Mara (Balinese for “where have you been”) claims to have San Diego’s only completely natural wine list; or, try clever low-ABV cocktails like a paloma with grapefruit-infused agave wine and passion-fruit syrup. No reservations, first come first served, and worth the wait.

232 South Coast Highway, Oceanside


Shopping and Beauty

The Best of North County 2018

The Best of North County 2018

Salt Culture

Best Boutique

Salt Culture

It’s no surprise that a shop run by pro surfer Rob Machado and his wife, Sophie, oozes with a relaxed SoCal beach vibe. Inside the 1930s cottage are home pieces, jewelry, and clothing from a mix of indie labels, mainstream brands, and goods from Bali. But this is a place you’ll want to sit and stay awhile. There’s a stylish indoor seating area, plus an outdoor patio with a hammock and lush greenery. Even the checkout area—a converted kitchen with original green tiling—is worth ogling over. It’s beach chic at its best.

930 South Coast Highway 101, Encinitas

Boho Fashion

Johnny Was

Every day is 72 degrees and sunny at this LA–based chain, where you can find stylish, beach-friendly pieces like gauzy embroidered tunic tops, silky caftans, kimono wraps, and intricately patterned scarves. There are also handbags and shoes to complete just the right look for lounging on the Amalfi Coast—or at least swanning around San Diego.

1923 Calle Barcelona, Carlsbad

Vintage

Sea Hive

Solana Beach Antique Mall may have closed, but you can now get your vintage fix in Oceanside at this 12,000-square-foot emporium. Look for more than 100 vendors selling Native American jewelry, midcentury modern furniture, records, paintings, you name it. They also host charity bake sales, holiday events, and family photo sessions.

1555 South Coast Highway, Oceanside

Workshops

Barrels & Branches

This North County plant nursery known for advocating holistic practices and organic eating has expanded its lineup of DIY craft events. In addition to macramé workshops, this year’s series focuses on succulents, from a how-to on mounting and caring for staghorn ferns, to using cacti for art, headbands, teacup arrangements, and living frames.

1452 Santa Fe Drive, Encinitas

The Best of North County 2018

The Best of North County 2018

Nixon

Best Accessory Shop

Nixon

After two decades of watchmaking, Nixon has finally opened its first retail location, at its Encinitas headquarters. Complete with a custom watch bar, where you can personalize your timepieces down to the model, case finish, bezel, and dial, the store also carries travel bags, backpacks, clothing, and other accessories. But the stunner of the space is the brand’s Rock LTD collection, consisting of limited-edition tickers banded by materials like leather jackets, pants, and guitar straps from some of the biggest names in music, including Steven Tyler. Rock on to that!

701 South Coast Highway 101, Encinitas

The Best of North County 2018

The Best of North County 2018

The Shoppes at Carlsbad

Makeover

The Shoppes at Carlsbad

The indoor mall received a much-needed facelift in the new year and, with it, an influx of new tenants. H&M, Zara, Francesca’s, and Pandora are among the national retailers who’ve moved in. Local bath bomb brand Lux Products secured a storefront, and so did Solana Beach–born activewear line Gracedbygrit with a yearlong pop-up shop. There’s no shortage of new eats, either, as Lucha Libre Taco Shop, Grubby’s Poke + Fish Market, and Breakfast Republic all snagged a spot on the directory.

2525 El Camino Real, Carlsbad

Gift Shop

The Perfect Pineapple

Need a hostess gift, a coworker’s birthday present, or a token of thanks for Teacher Appreciation Week? You can find something for everyone at this cheery shop at The Village at Pacific Highlands Ranch, thanks to its selection of whimsical mugs and glasses, candles, hand lotion, wall art, tote bags, and other fun gifts and accessories, with an emphasis on kitchen and home goods.

5980 Village Way, Carmel Valley

Home Products

Norden Goods

She’s a fiber artist who’s created pieces for Nixon watches, and he’s a graphic designer who has worked with Adidas, Nike, and Expedition One skateboards. Together, Erika and Pete Panciera launched Norden Goods’ line of earthy candles, minimalist dishware, and ceramic planters in Encinitas in 2014. The brand has exploded since then, with stockists everywhere from San Francisco to Brooklyn, and locally at Moniker General in Liberty Station. Most recently they partnered with cool-kid fashion magazine Baccalà on a candle scented with sandalwood, tobacco, and leather.

Encinitas

Lifestyle Shop

Caravan West

This shop appeals to the bohemian set. Think Moroccan rugs, fringed clutches, Spanish brocade loafers, handwoven baskets, and breezy dresses.

587 South Coast Highway 101, Encinitas

Facial

Park Hyatt Aviara

Pulling inspiration from Aviara’s backyard strawberry fields, this part of the luxe resort’s new spa menu is all about brightening and hydrating. The treat-yourself experience includes a strawberry rhubarb exfoliator and mask with hyaluronic acid to hold in moisture, plus an acai-based moisturizer—all using products from the organic Eminence skin care line. Even considering the facial focus, there’s a surprisingly lengthy neck and shoulder massage added into the mix. Post-treatment, head to the bright solarium for tea and snacks, or the sauna and whirlpool. ($160 for 50 minutes or $215 for 80 minutes.)

7100 Aviara Resort Drive, Carlsbad


Health & Wellness

 

The Best of North County 2018

The Best of North County 2018

Four Moons Spa

Holistic Therapy

Four Moons Spa

Formerly Bergamot Spa, this sanctuary for wellness has attracted the area’s finest therapists and healers, whether you want acupuncture, a session with a medical intuitive, sacred energy healing, an organic facial, or a belly dancing class. Chill time here is easy thanks to its bean-bag-dotted meditation deck overlooking the koi pond, Balinese bungalows, and garden daybeds.

775 North Vulcan Avenue, Leucadia

Coastal Half

Encinitas Half Marathon

Last year’s inaugural event hit the ground running, earning top marks from racers for everything from the cool Swami’s-themed medals and T-shirts to the abundance of portable toilets. Best of all was the course’s 7-mile stretch along picturesque Coast Highway 101. New this year? An after-party at Seaside Bazaar for runners and the community.

Encinitas

Wellness Center

Olympus Movement Performance

Founded by Annemarie Alf, a physical therapist who has trained Olympic gold medalists, the fitness center can meet all your athletic health needs under one roof, including an open gym, therapists, nutritionists, and an on-site registered nurse—plus more niche services like vitamin injections and hormone rebalancing.

1281 Liberty Way, Vista

The Best of North County 2018

The Best of North County 2018

The Blissful Goat

Wellness Retreat

Keys Creek Lavender Farm

Keys Creek offers tours, lavender lotions—the farm has more than a dozen varieties of the flower—and, most recently, glamping and yoga retreats on their 8.5-acre farm. Previously known as The Lavender Fields, Keys Creek is open to guests during bloom season from May to June, but weekend events run all year long and include everything from a dip in the Himalayan salt pool to lavender-scented soap making.

12460 Keys Creek Road, Valley Center

Best Yoga for Animal Lovers

The Blissful Goat

It’s “naaaaamaste” all day at this San Marcos goat farm, which turns into an outdoor yoga studio several times a month. Classes are led by instructor and goat enthusiast Star Bailey, a licensed chiropractor who uses a mind-body philosophy to help patients with chronic pain and illness. Goat Yoga Light welcomes yogis of all skill levels to breathe, stretch, pose, and laugh stress away while the animals join in (or just get on top of your back).

San Marcos


Arts & Culture

The Best of North County 2018

The Best of North County 2018

Way Way Out There

Best Gallery

Way Way Out There

Born-and-raised Southern Californian Andy Davis has a knack for colorful, surf-inspired art. It’s that talent that nabbed him deals with Patagonia and Billabong and led him to design the eye-catching wood installation at the new Solana Beach West Elm. At his Way Way Out There gallery nearby, open since November, he displays those signature surf and sun pieces via solo and group shows that bring in fellow SoCal artists.

345 North Highway 101, Solana Beach

New Dance Company

Litvakdance

Litvak is made up of both young and seasoned professionals, all dedicated to creating diverse stories about and for the community through contemporary movement. Led by artistic director and San Diego modern dance trailblazer Sadie Weinberg, they offer weekly open company classes and, starting this month, a chance to see them live in their first official company performance.

1465 Encinitas Boulevard, Encinitas (open classes and performances may be at various locations)

Outdoor Music Series

Levitt AMP Escondido Music Series

Escondido’s California Center for the Arts is organizing 10 free outdoor concerts at Grape Day Park this year under the banner of the 2018 Levitt AMP Escondido Music Series. Escondido was one of only 15 American cities awarded a grant of $25,000 in matching funds this year by the Mortimer & Mimi Levitt Foundation, which funds transformations of underused public spaces for musical enjoyment.

340 North Escondido Boulevard, Escondido

Art Engagement

Lux Art Institute

It’s all about immersion and education at this nonprofit, which is celebrating 20 years of creativity in 2018. The core of the institute is its artist-in-residence program, which invites internationally renowned artists for a monthlong stay so the community can watch and learn from their process firsthand via classes and programs. Camps—like the spring break offering this month—also provide kids and teens an opportunity to refine their craft. Look for Lux’s annual fundraising gala, Lux After Dark, on May 19.

1550 South El Camino Real, Encinitas

Dance Studio

Pacific Arts Dance Center

In San Diego, rare is a second-floor dance studio with big picture windows. (So NYC!) The bright and modern Pacific Arts Dance Center is the result of Del Mar Ballet’s recent merge with Royal Academy of Performing Arts. Pacific Arts now boasts twice the student following, plus respected instructors in adult dance, pre-professional ballet, hip-hop, tap, acro, and more. Did we mention there are music rooms and a wide balcony with sliding doors that doubles as an indoor-outdoor performance space? It’s literally taking the stuffiness out of classical ballet.

5550 Carmel Mountain Road, Carmel Valley


Kids

The Best of North County 2018

The Best of North County 2018

Tempest Freerunning Academy North County

Best Kid Gym

Tempest Freerunning Academy North County

Build your kiddos’ fitness and coordination by giving them the chance to jump, run, swing, and flip around a space that looks like the 8-bit Super Mario Bros. invaded The LEGO Movie. Don’t worry: This parkour gym is outfitted with plenty of safe, soft landings. Classes are available for 4-year-olds, tweens, teens, and adults.

2620 Progress Street, Vista

Empowerment Group

Girl Uplifters Team

Launched last summer by a North County mom who works as a family therapist, GUT hosts events aimed at empowering young girls from an early age. Activities range from dancing, singing, and yoga to exercises focused on team-building and emotional wellness—all with parents and family members encouraged to join. Events are spread throughout the county and even the country; they’re taking the movement to New York next month. Check their website for details on upcoming San Diego sessions.

Tween Hangout

GlowZone North County

Kids who have outgrown playgrounds can get their thrills here, where the attractions include rock-climbing walls, mini golf, and an American Ninja Warrior–style obstacle course; daredevils can strap on a harness and test out the Skyscraper ropes course that hovers in midair over the bumper cars—all of which glow in the dark.

1390 Engineer Street, Vista

Aerial Classes

Magdalena Ecke YMCA

Kids transfixed by Cirque du Soleil can take a spin (or a flip or a climb) on silks just like the pros in aerial arts classes at the YMCA’s gymnastics facility. Participants learn how to wrap the silks around themselves for midair twirls, splits, or suspended hangs. Parents can get in on the fun with the Y’s set of adult aerial classes, too.

200 Saxony Road, Encinitas

The Best of North County 2018

The Best of North County 2018

Cravory Cookies

Adrenaline Rush

House of Air Carlsbad

Kids will be on cloud nine at this giant indoor adrenaline park. Packed with trampoline dodgeball, dunk basketball, slacklining, jousting, rock climbing, airbags, and even a 20-foot free fall jump tower, youngsters can bounce back and forth between activities and then grab a snack from the park’s café. Parents will love the flexible party packages, on-site safety staff, and three dedicated zones for their littlest flyers. Ages 3+; packages start at $190.

6133 Innovation Way, Carlsbad

Activity for Little Foodies

Cravory Cookies

Every third Sunday of the month, kids can unleash their inner cookie monster at The Cravory’s Bressi Ranch location. Just buy a cookie and let them go wild with flavor combinations—think chocolate sprinkles with cherries or marshmallows on the Cookies N Cream Milkshake cookie.

2675 Gateway Road, Carlsbad

The Best of North County 2018

Viewpoint Brewing Co.

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Everything SD JULY 15, 2026

He Saved an Encinitas Landmark Then Built a New One

After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill

He Saved an Encinitas Landmark Then Built a New One
Photo Credit: Matt Furman

Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.

Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”

Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.

“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Photo Credit: Matt Furman

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)

Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.

Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.

“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Guides JULY 6, 2026

6 Perfect Days in North County

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about

6 Perfect Days in North County
Courtesy of Oceanside Museum of Art

Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.

Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.

Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.

It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.

For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.

For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

Courtesy of North City Farmers Market

San Marcos

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).

Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.

Meet the Local: Patricia Prado-Olmos

Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.

After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”

Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Everything SD JULY 1, 2026

Editor’s Note, July 2026: Hello Again

New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County

Editor’s Note, July 2026: Hello Again
Courtesy of Visit Oceanside

I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.

And now we meet again. I can still point you to quality fries.

This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

Editor Emma Veidt at San Diego Magazine in 2018

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.

The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.

Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?

What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.

It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.

So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.

This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)

Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.

Well then, to both of us, I say, “Welcome.” Let’s do this.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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1230 Columbia Street, Suite 800,

San Diego, CA