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Tired of airport hassles and layovers? These itineraries will take you through California, Arizona, Nevada, Utah, and Mexico, whether you want to drive for two hours or eight.
1–2 Hours | 3–4 Hours | 5–6 Hours | 8 Hours | National Treasures
Why We Love It: The desert is a bright spot with cool options for a no-children getaway
We love kids, but sometimes we want to enjoy our mimosas and pool time in peace. Thankfully, Coachella Valley has new destinations for travelers without tots. Open since October, the adults-only Villa Royale is a Mission Revival–style property with 38 rooms and pet-friendly amenities (dog beds, bowls, treats).
Or try Sparrows Lodge, a 21-and-over boutique hotel with a hip country-cool vibe and elegant outdoor dinners every Wednesday and Saturday. In town, get to Rooster and the Pig when it opens at 5 p.m.—the no-reservations, dinner-only pan-Asian restaurant is a hot ticket in town for those in the know, and the wait is worth it for crispy beef noodles and black pepper tofu.
21 Ultimate Road Trip Itineraries from San Diego
Sands Hotel & Spa
If you want to get away from the hustle and bustle, there’s no prettier stay than Sands Hotel & Spa (for guests 18 and over) in Indian Wells, site of this month’s BNP Paribas Open tennis tournament. The Moroccan-inspired hotel is decked out in blush tones, ornate tile work, a three-room spa, and the Pink Cabana restaurant, a print-happy nod to retro tennis and racquet clubs. And even if you go to the scene-y Parker Palm Springs, don’t miss the somewhat secret Counter Reformation, a monastery-chic indoor wine bar tucked into their back garden.
Queue up our editorial- and reader-curated playlist of road trip songs before hitting the road.
Why We Love It: There’s a new crop of resorts and restaurants in Mexico’s wine country
Maybe you’ve been to Finca Altozano, Laja, and Deckman’s, and you’ve already stayed at La Villa del Valle and Encuentro. So let us introduce you to el Valle’s impressive freshman recruits. The Villas at El Cielo Winery Resort debuted in November with 95 suites and 33 villas, two restaurants, and a café adjacent to the five-year-old winery, all spanning 79 acres.
21 Ultimate Road Trip Itineraries from San Diego
Vineyards at El Cielo Winery Resort, Valle de Guadalupe
In August, Hotel Partana opened its six-room steel-and-wood-heavy property on the same site as Finca (chef Javier Plascencia’s alfresco ode to wood-fire cooking), Lupe (his food truck serving tortas and ice cream), Animalón (his pop-up dinner series hosted beneath a 200-year-old oak tree), and Das Cortez (a trendy coffee kiosk).
This summer, look for glamping staple CuatroCuatros in nearby Ensenada to open new cabins, plus a spa and Japanese restaurant. And in the fall, the Valle Food & Wine Festival—which last year drew major chefs like Nancy Silverton and Dominique Crenn—is rumored to be returning for food, music, and oenophilic pleasures.
Just across the border in Tijuana, take in cocktails and food from the famed Tacos Kokopelli at the new Cereus Bar, located in the trendy live-work space Estacíon Federal.
Why We Love It: A new hotel is breathing fresh air into the quirky beach town
We’ve always appreciated the pristine beaches, electric sunsets, and funky art scene in Laguna Beach, but thanks to the somewhat uninspiring hotel scene, it’s usually a day trip rather than a multi-day excursion. That’s changed with Hotel Joaquin, a 22-room boutique property on the beach from the same team behind Korakia Pensione in Palm Springs. It’s understated sexy, best suited for adults and friend groups. Breakfast and gear like bodyboards and surfboards are free, and it’s a quick two-minute walk to the beach.
21 Ultimate Road Trip Itineraries from San Diego
Hotel Joaquin
Around town, Trap Door Dining hosts seasonal pop-up dinners for 15–20 guests led by chef Kenny Seliger, who previously worked in the kitchen at Montage Laguna Beach. His next dinner takes place March 23 at Newport Beach’s Kit Coffee with a four-course meal of whipped burrata, spring peas with pork belly, and a vanilla shortcake with blueberry jelly.
Why We Love It: City of Angels? Try City of Creatives.
Don’t let proximity stop you from enjoying LA’s current renaissance. Finally there’s a chic place to rest your head on the east side: The upcoming Silver Lake Pool & Inn, due next month, has a vintage California feel—wood facades, open layouts, greenery, and natural light aplenty.
Farther west, Culver City is now a destination in its own right thanks to the vibrant, two-month-old Palihotel Culver City, with 49 rooms outfitted in modern decor and art deco touches. They say nobody walks in LA, but from the Palihotel it’s no more than 20 minutes to BäcoShop for Middle Eastern eats, Destroyer for Scandinavian-style plates, and Arcana for coffee table books on fashion and photography.
Elsewhere in the city, clock in at least one meal at Fiona, the new all-day eatery near Melrose serving Asian-inspired dishes as well as can’t-miss desserts—owners Shawn Pham and Nicole Rucker previously worked at the Southeast Asian spot Simbal and carb temple Gjelina, respectively.
21 Ultimate Road Trip Itineraries from San Diego
The Hollywood Roosevelt
Looking for a more classic stay? The Hollywood Roosevelt, site of the first Academy Awards 90 years ago, is a posh boutique option with The Spare Room, a hybrid cocktail bar and bowling alley within the hotel.
Board the Pacific Surfliner train from downtown, Solana Beach, or Oceanside and get to LA in under 2.5 hours. You can use The Freehand as a home base—the 13-story downtown hotel has apartment-style lofts, traditional rooms, and coed or female-only shared accommodations with bunk beds, less than two miles from Union Station. And don’t miss yoga on their colorful rooftop.
21 Ultimate Road Trip Itineraries from San Diego
Why We Love It: Post-wildfires, the ’bu needs your support
Last fall’s deadly fires wreaked havoc on the tony coastal enclave, obliterating at least 670 structures. Now it’s time to pour some money back into the community. The Surfrider Malibu combines classic SoCal beach culture with high-end details. Beachfront rooms are decked in whites and blond woods, fitted with rain showers and outdoor terraces, and in the suites, hammocks.
21 Ultimate Road Trip Itineraries from San Diego
The Surfrider Malibu
If you can pull yourself away from the property, the front desk can arrange “surf safaris” and hiking trips. It’s a similarly serene vibe at Nobu Ryokan. With only 16 rooms, the Japanese-style inn embraces its East Asian influences with teak soaking tubs, linen yukata robes, and tatami mats. Plus, it’s just a short walk to Nobu Malibu for their famous sushi, sashimi, and Japanese fusion dishes. To take in that fresh sea air, lace up for a hike to Mugu Peak, a five-mile trek past meadows and mountains that leads to a panoramic ocean view.
Why We Love It: The SoCal town specializes in next-level luxury
In the high-end beach community of Montecito, which counts Oprah among its residents, the weeks-old Rosewood Miramar Beach promises luxury and seclusion from the wineries, restaurants, and State Street hubbub in Santa Barbara just five miles away. The resort feels more like an estate, with 161 rooms over 16 acres, plus seven restaurants, a yacht-inspired beach bar, the farm-to-table eatery Malibu Farm, two pools, The Gatehouse (a concept store curated by James Perse), and a Goop boutique, selling Gwyneth Paltrow–approved skin care, clothing, and gifts.
21 Ultimate Road Trip Itineraries from San Diego
Rosewood Miramar Beach
Want to really splash out? Book one of the eight seats in the restaurant-within-a-restaurant The Silver Bough at the Montecito Inn. For $550 per person (tax and gratuity included, phew!), each diner is treated to an 18-course meal with pairings—anything from bone-marrow-stuffed potato to dishes made with locally caught box crab—available Thursday through Sunday by reservation only (they’ll accommodate vegan and pescatarian menus upon request).
21 Ultimate Road Trip Itineraries from San Diego
The Silver Bough
For a little more energy and walkability, head west to Santa Barbara for gourmet versions of Thai and Vietnamese street food at the new Tyger Tyger in the Funk Zone, a neighborhood of warehouses turned wineries and restaurants.
It’s about five hours via the Pacific Surfliner to Santa Barbara, with an ocean view most of the way. The station is conveniently located less than a mile from the Funk Zone, for wineries and restaurants and the Mediterranean-inspired Hotel California.
Why We Love It: Geek out beneath the night sky
Designated an International Dark Sky Park two years ago, Joshua Tree National Park is celebrating its fifth annual Night Sky Festival on September 21, pegged to the fall equinox. Tickets go on sale this summer for the event, which will have 20 telescopes, astronomy lectures, photo booths, music, nature walks, and crafts for kids. (The park website has some recommended night-sky etiquette, like using red flashlights instead of white.)
21 Ultimate Road Trip Itineraries from San Diego
Find the eponymous trees in the northwestern section of Joshua Tree National Park.
When you’re not hiking, rock climbing, or observing the stars, check out the year-old boutique Shop on the Mesa, stocked with desert-chic decor, including many locally made pieces. And while options for food in town are limited to vegan eats at Natural Sisters Cafe and Pie for the People! pizza, make time for La Copine, a surprisingly polished restaurant in nearby Flamingo Heights started by a Philadelphia couple who honeymooned in Joshua Tree and fell in love with it, then took over an old diner. The menu has high-end fare like grilled flatbread with whipped ricotta and a lamb burger topped with harissa—a far cry from those campfire hot dogs.
21 Ultimate Road Trip Itineraries from San Diego
Shop on the Mesa
Why We Love It: One tiny town packs a ton of eclectic festivals
Beyond its hippie ethos, famous “pink moment” sunsets, and the luxurious Ojai Valley Inn & Resort, the tiny town of Ojai (population 7,400) is also a hub for nearly a dozen annual festivals. Things kick off over Memorial Day Weekend with Art in the Park, a two-day celebration where nearly 100 fine artists sell their work in a show hosted by California’s oldest art nonprofit. On June 6, the 73rd annual Ojai Music Festival returns with four days of classical music at the Libbey Bowl amphitheater. This year’s event pays tribute to composers with ties to Ojai, including Igor Stravinsky. June 9 brings the Wine Festival, when more than 60 wineries and 30 breweries pour into town.
21 Ultimate Road Trip Itineraries from San Diego
No room? No problem. Access two pools, the gym, and locker amenities with Ojai Valley Inn & Resort’s $75 day pass (ages 16 and up).
Want to enjoy Ojai Valley’s bounty? The Lavender Festival on June 29 has local farmers selling soaps, oils, and decor made from the versatile flower. And due in August and October, respectively, the Playwrights Conference gives audiences a seat to workshop performances from new writers, while the Storytelling Festival brings together storytellers from across the country to perform personal narratives, ghost stories, folktales, and more. When you need some mid-festival fuel, be sure to visit the recently reopened cafe Hip Vegan for wholesome salads, sandwiches, smoothies, and desserts.
21 Ultimate Road Trip Itineraries from San Diego
Ojai’s “pink moment
Why We Love It: Views that are so out-of-this-world, they’ve stood in for Star Wars planets
It may be the “hottest, driest, lowest national park,” but you’ll forget that when you’re splashing around the spring-fed pool at the revamped Oasis at Death Valley (formerly Furnace Creek Resort), the 92-year-old resort composed of Inn at Death Valley (66 rooms plus 22 casitas) and Ranch at Death Valley (geared toward families, with 224 rooms). The property just unveiled a $100 million makeover that includes refreshed rooms, a spa, and a new restaurant and cocktail lounge, all surrounded by date palms and sweeping mountain views.
21 Ultimate Road Trip Itineraries from San Diego
Oasis at Death Valley
You can book sunset and moonlight horseback riding excursions with Furnace Creek Stables or tee off at The Furnace Creek Golf Course. Within Death Valley National Park, see shooting locations from A New Hope and Return of the Jedi at Golden Canyon and Dante’s View terrace, or visit Badwater Basin to see otherworldly salt flats located at the lowest point in North America.
Why We Love It: The college town has grown up
Dated strip malls, fraternity life, and sugary margaritas no more—the affluent, history-rich hometown of the University of Arizona has recently gotten a fresh perspective thanks to an influx of young creatives. Shop for minimalist apparel and accessories at the MSA Annex (a collection of 13 shops housed in shipping containers), dine on Central Mexican cuisine at Penca Restaurante downtown, and grab a light meal at Exo Roast Co., which uses local ingredients like barrel cactus jam and the cult favorite Barrio Bread. The award for most unique nightcap goes to The Owl’s Club, a hip, intimate cocktail bar located in a former funeral home.
21 Ultimate Road Trip Itineraries from San Diego
MSA Annex
Amid all the new and cool, there are still the staples worth visiting, like Saguaro National Park, home to 25 varieties of cacti, including the namesake, which ranks as the tallest in the country, and Sabino Canyon, with its hiking trails, freshwater pools, and mini waterfalls. The retro-cool Hotel McCoy opened last summer with a pool and local art.
21 Ultimate Road Trip Itineraries from San Diego
Saguaro National Park
And side trip alert! It’s worth detouring two hours north to Phoenix for the all-day eatery Roland’s Cafe Market Bar, a joint venture between award-winning pizza pro Chris Bianco and the duo behind Tacos Chiwas. While there, stay at Arizona Biltmore, a favorite among US presidents that just commemorated its 90th year with a $35 million renovation. Take a happy hour history tour of the 39-acre property with your choice of two tipples—like a tequila sunrise (first created at the resort) and a Catalina Spritz (Marilyn Monroe’s favorite to sip poolside).
Why We Love It: It’s an underappreciated playground for outdoor enthusiasts
Fancy a road trip within a road trip? Venture north near Sequoia National Park and begin your drive along the 395, a gateway to some of California’s most photogenic natural wonders. You’ll start in Lone Pine, an Old West town that’s home to the impressive rock formations of Alabama Hills, where movies like 2013’s The Lone Ranger were filmed, as well as Mount Whitney.
21 Ultimate Road Trip Itineraries from San Diego
Iron Man, Django Unchained, and other movies have been filmed in Alabama Hills.
From there head an hour north to Bishop, known for its trout fishing and bouldering—there’s a women’s climbing event March 22–24. Great Basin Bakery is a homey, tasty option for bagels, sandwiches, pastries, and coffee. Making your way another hour north, bypass the tried-and-true Mammoth Lakes and opt for June Lake Loop. The landscape of the 15-mile drive looks straight out of the Swiss Alps, with plenty of cycling, fishing, and horseback riding to keep you busy. When you want to rest up, Double Eagle Resort & Spa is the winner, with comfortable cabins (pets allowed in some), a spa, and an indoor pool. If you want to trek even farther, head to Mono Lake, a serene, slightly spooky basin with boating and nature walks.
21 Ultimate Road Trip Itineraries from San Diego
Mono Lake
Sin City is more than just casinos, pulsating nightclubs, and restaurants that’ll shrink your wallet. Here’s a guide to the other side of Vegas—sparkly dresses and AmEx black cards not necessary.
Located five miles from the flash of the Strip is a set of restaurants and cocktail bars that are much friendlier to your bank account. (And frankly, who needs a dozen types of pancakes before noon?) Try pies made by a 12-time pizza world champion at Pizza Rock or Asian-influenced chicken dishes at Flock & Fowl from James Beard–nominated, Joël Robuchon–trained chef Sheridan Su.
21 Ultimate Road Trip Itineraries from San Diego
Fremont East
Instead of succumbing to bottle service, try the numerous zero-fuss bars around town, beginning with Herbs & Rye, a locally loved steakhouse with great happy hour deals. Then head north to Frankie’s Tiki Room for potent tropical tipples. When you cross east into the Arts District, the dimly lit Velveteen Rabbit will please everyone from cheap beer drinkers to cocktail connoisseurs. Finish the night at Atomic Liquors, a staple spot known for beer cocktails.
Vegas culture goes beyond Lady Gaga concerts and Cirque du Soleil performances. At the Neon Museum, visit the Neon Boneyard, an alfresco collection of iconic neon signs collected from casinos, restaurants, and elsewhere. This fall, director Tim Burton will bring his original fine art to the space. The Mob Museum traces the history of organized crime in Las Vegas and throughout the country with hands-on forensic exhibits, preserved artifacts, and a working speakeasy and distillery to better explain the seedy side of the Prohibition era—and serve thirsty museum-goers.
21 Ultimate Road Trip Itineraries from San Diego
Neon Museum
Why We Love It: Newcomers are bucking the Napa traditions you used to know
You’ve ridden the wine train, dipped in the mud baths, and been denied a reservation at The French Laundry. Thanks to a crop of up-and-comers, Napa locales surrounded by old vines are finally keeping up with the times. On the northern tip of the region, Healdsburg’s Harmon Guest House, a boutique with 39 rooms, opened last fall; so did Vista Collina Resort on the southern end. The latter boasts “The Village,” a lawn next to a food and wine center with cooking classes and nine tasting rooms, where you can even support San Diegan Tim Bacino at Gen7.
21 Ultimate Road Trip Itineraries from San Diego
Vista Collina Resort
Indulge in buttermilk fried chicken at Yountville’s Addendum, a counter-service offshoot of Ad Hoc (itself known for chef Thomas Keller’s simple prix fixe dinner), before beginning your tasting. Robert Mondavi and Grgich Hills are a good place to start. Purchase a Wine Priority Pass online to help pare down the rest of your reservations with deals like two-for-one tastings at select wineries. Ashes & Diamonds’ made-for-Instagram tasting room nails a midcentury-modern aesthetic as an homage to the era when wines really put the valley on the map.
21 Ultimate Road Trip Itineraries from San Diego
And while most of wine country calls it quits around 5 p.m., there’s the updated Villagio Bar & Lounge in Yountville and Sky & Vine Rooftop Bar atop the Archer Hotel in downtown Napa, both of which stay up late for the die-hard oenophiles.
Why We Love It: It’s one of the country’s most famous R&R spots for a reason
This pine-forest oasis in the scorching Southwest is famous among New Age and alt-medicine circles for its four “vortexes,” said to be natural centers of earth energy and enlightenment. Start with a psychic reading and aura photo from Mystical Bazaar. At ChocolaTree, nourish your physical body with an organic, homemade, largely vegan menu with gluten-free and raw options. For affordable crystals and geodes, brave the tourist crowds downtown for Discount Gems & Minerals—and enjoy the public-use marimbas just outside.
21 Ultimate Road Trip Itineraries from San Diego
Jim David
Marg’s Draw makes for an easy afternoon hike; or for a steeper trek, Cathedral Rock Trail brings you to one of the fabled vortexes. Once you’ve hit peak serenity, lay your head in one of Sky Ranch Lodge Resort’s private cabins with a back porch that opens up to stunning views of the red-rock-bluff valley.
Why We Love It: A new nonprofit restaurant is all the buzz
For 14 years, La Cocina has served as an incubator for food entrepreneurs in the saturated, uber-costly market of San Francisco. Their mission is to offer immigrant women and women of color affordable commercial kitchen space and technical assistance to build their businesses. So far, their efforts have helped launch several well-loved restaurants in the Bay Area: There’s the Lebanese-Syrian bakery Reem’s California and Cambodian Nyum Bai in Oakland, Southern food translated into sandwiches at Pinky & Red’s in Berkeley, and vegan tamales at Alicia’s Tamales Los Mayas in Hayward.
21 Ultimate Road Trip Itineraries from San Diego
Tilden Hotel
This summer, the incubator will debut La Cocina Municipal Market in San Francisco’s ever-changing Tenderloin neighborhood to showcase the many small businesses they’ve fostered. In the same neighborhood, the Tilden Hotel’s minimalist design and suave in-house speakeasy are a welcome respite from the city’s hubbub. Hotel Emblem on the border between Nob Hill and Union Square just opened in January, paying tribute to the Beat Generation in decor and activities. They offer Meditation Hour every Saturday, a book butler program, and poetry slam nights, when guests are encouraged to take the stage.
21 Ultimate Road Trip Itineraries from San Diego
Hotel Emblem
Pfeiffer Canyon Bridge, Big Sur’s crucial connection to the outside world, reopened after a mudslide closed it down for eight months in 2017. Many of the hotels—like Post Ranch Inn and Ventana Big Sur—used that time to execute multimillion-dollar renovations. (Hello, glamping tents!) To really take in the scene, sign up for the Big Sur Marathon, taking place April 28 along Highway 1. The highlight is the tuxedo-clad pianist playing on a baby grand along the Bixby Bridge.
21 Ultimate Road Trip Itineraries from San Diego
Pfeiffer Canyon Bridge
There’s no time like the present to show some love for our national parks. Here are three road-trip-friendly excursions, plus one longer haul that’s worth every mile.
The Grand Canyon celebrates its 100th year as a national park in 2019 with events all year long. Highlights include the Centennial Summerfest and Star Party June 22–29 and a music festival August 25–26. The South Rim, a little over eight hours by car, offers that classic postcard landscape, but is also notoriously crowded. Opt for the more secluded North Rim, which is open after the snow melts from May to October and boasts vibrant foliage in the fall.
21 Ultimate Road Trip Itineraries from San Diego
Under Canvas
You can make a home away from home with Under Canvas, a company that sets up glamping tents with a shower, sink, and flush toilet from late April to mid-November just outside the park in Valle, Arizona. (Their other locations include Yellowstone, Glacier, and Zion national parks, as well as Tucson, Mount Rushmore, Moab, and the Smoky Mountains.) After the arid areas, quench your visual thirst with a two-hour trip north to Lake Powell, a reservoir in Glen Canyon National Recreation Area that straddles the Arizona-Utah border, where you can swim, kayak, and hike.
21 Ultimate Road Trip Itineraries from San Diego
Lake Powell
Eight hours from San Diego, Yosemite is all about the granite peaks and cliffs, especially El Capitan and Half Dome, which is why it’s such a draw for rock climbers. If you’re new to the sport or need a brush-up, REI’s Kearny Mesa store is hosting a Preparing for Half Dome class on March 2 with tips on gear, routes, and training. Otherwise, Half Dome’s summit is reachable on foot—if you’ve had a couple days to adjust to the altitude and start the 17-mile hike at the crack of dawn, that is.
21 Ultimate Road Trip Itineraries from San Diego
Yosemite National Park
For an easier trail, seeing the supersize sequoias in Mariposa Grove is a must, and the park also offers a five-hour tour bus option departing from Yosemite Valley Lodge May through September. The Majestic Yosemite Hotel, formerly the Ahwahnee, is the quintessential stay, but if you want to get a taste without the triple-digit commitment, lunch in their grand dining room will give you the flavor.
For fun and inexpensive lodging minutes outside the park, stay in a yurt (sleeps four to six) at Yosemite Lakes RV Resort, complete with bathroom, kitchen, gas grill, and even cable TV.
About eight hours from San Diego, Zion was Utah’s first national park—now there are five—and it has some of the state’s most famous trails. Check out the waterfalls of Emerald Pools, and The Narrows, a gorge with walls reaching thousands of feet high that requires “hiking” through a river. Or let someone else do the trekking for you: Local operators like Zion Ponderosa offer horseback riding trips into the park.
21 Ultimate Road Trip Itineraries from San Diego
Zion National Park
When you want to rest those weary limbs, you can camp (Lava Point and Watchman are popular sites) or stay at the only in-park accommodation, Zion Lodge, in a cabin, hotel room, or suite surrounded by towering trees and red rock mountains.
What a trip to the Redwoods costs in 800 miles worth of gas, it makes up for with the staggering sight of the world’s largest trees. The national park, which celebrated its 50th anniversary last year, is unlike many others in that there’s no entrance station or fee, and portions of it overlap with the state park, for which daily use fees apply.
21 Ultimate Road Trip Itineraries from San Diego
Redwood National & State Parks
One of the best places to see the trees is the moderately challenging 4.2-mile James Irvine Trail in Prairie Creek Redwoods State Park, which ends at Fern Canyon, a lush area (albeit redwood-free) marked by a footbridge that’s open in summer months. Or hop back in the car and drive the steep 17 miles down Bald Hills Road to see old-growth redwoods, wildflowers in the spring, and if you’re lucky, Roosevelt elk.
21 Ultimate Road Trip Itineraries from San Diego
Photography by Emily Kaszton and Jim David
We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County
I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.
And now we meet again. I can still point you to quality fries.
This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.
The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.
Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?
What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.
It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.
So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.
This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)
Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.
Well then, to both of us, I say, “Welcome.” Let’s do this.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Eighteen seconds, one unforgettable mistake, and a Fourth of July story that somehow gets better with age
There’s a famous video.
“This is insane!” the guy filming it seems to proclaim. “It’s the best fireworks show ever!” a companion confirms, inspiring a debate lasting over a decade.
All told, 7,000 fireworks exploded in the span of 25 seconds over San Diego Bay on July 4, 2012. A Michael Bay amount of unison. $125,000 worth of shells, cakes, Roman candles, and skyrockets had been placed on a barge—enough for 17 minutes of decorative sky flares—and…
Boom.
The sky looked like someone had set a giant Rorschach test on fire. Or as if whatever we all see in our Rorschachs—butterflies, clowns, tongue kissing, dads—was being electrocuted and lifted heavenward, amen. It was shocking how bright it was, how much it sizzled the local cosmos. Could’ve been one of those sci-fi films where a hole is ripped open between warring universes. But angstier, more metal—the work of some methy creator in a sleeveless concert tee.
The sound?
Lou Reed once released an entire album that contained 64 minutes of mindflaying guitar screeches and machine noises. No regular songs, just a fascinating amount of ear distress. His record label reps no doubt heard the melodic outro of their careers, but everyone else was in pain and stumped. That album still sounded better than the bay did that night. The bay sounded like a god who struggled with emotional regulation had blown his speakers and was working through the anger stage of AV grief.
In the left frame of the video, a middle-aged woman is attempting to drag her husband off by the hand. In no way does he want to go, possibly because he had missed the time Roseanne Barr sung the national anthem at a Padres game, simultaneously disemboweling and amusing America through the power of song. He would not willingly abandon an equally worthy San Diego trainwreck.
Another woman in the video appears to have just filled her beer, rushing to sit down for the show. She pauses mid-sit and returns to the full and upright position to properly bear witness. What was supposed to be prolonged entertainment has been so radically shortened that she will have to find another reason to drink. Lucky for her, drinking will be the only way to adequately process.
Locals remember the conspiracy theories. People wondered if the fuses had been tripped by a saboteur who was sympathetic to dogs, fish, or the growing suspicion that late-stage capitalism is a gorgeously branded but impossible dream sustained by remarkably efficient top-tier wealth retention and the soft compliance of fireworks-watchers who can no longer afford a house, a beer, or the personal impacts of human reproduction.
Speaking of being terrified of babies, babies were terrified. The children who witnessed it probably still can’t go near a candle store. But those kids will be tougher, perfectly scarred kids. They’ll write better songs.
That night helped us absolutely dominate the national news cycle. For a hot minute, we became America’s water-skiing squirrel. Now, years later, when you Google “fireworks gone wrong,” San Diego is always a top contender, along with that poor Nebraska family who nearly wiped out a couple generations in their front yard, their minivan somehow turning into a howitzer of recreational TNT.
There is still debate as to whether Big Bay Boom 2012 is the worst or greatest fireworks show of all time. But the advanced parts of civilization arrived at the truth as quickly as the women in the video did. It was undeniably amazing.
First of all, the point of Fourth of July fireworks isn’t “the intricate choreography of sky fire over a guaranteed amount of show time.” It’s about creating a vivid memory shared with some people you like, love, or would like to love.
BBB2012 used large-scale chemical fire to create the ultimate memory.
Sure, some people who iron their jeans subjected their family to a sermon about how San Diego managed to botch America’s birthday like a Disney princess-for-hire who smelled of quite a few Sauvignons.
The rest of us saw how perfectly it nailed the actual feeling of being an American. Because only a miniscule percentage of us bake postcard apple pies where every inch of crust is perfectly laminated like the wood in an Irish bar. Very few of us can paint on par with Picasso. The rest of us—despite truly believing in our America-activated abilities to achieve greatness in almost any field of our choosing—burn pies. We try to paint only to realize it looks like our fine motor skills have entered active death.
That’s why BBB2012 was the most perfectly American fireworks show ever: A wildly ambitious idea galvanized thousands upon thousands of people to both work on it and come to hold a beer and gawk at it, only to have it fail in the most glorious TMZ-level spectacle.
America isn’t about immaculate, storyless wins. It’s about how the framework of a country is solid enough that we can accidentally detonate our entire lives—a few times—and still probably be OK.
No one has America’d quite like San Diego did on that day. It was performance art. Lou Reed’s heart slow-clapped. Any brief municipal embarrassment quickly became a pride of our people. I can only hope the same for the Nebraskan yard family whose Dodge Aerostar became a hyperactive Death Star.
P.S. Local writer Maya Kroth compiled a quite great oral history of that night for Thrillist. The bottom lines for me were—it took nine months to prepare, no one was hurt, and even though the pyrotechnics company tried to zero out the bill, Big Bay Boom founder H. P. “Sandy” Purdon refused and paid them in full. This year will mark the 25th Anniversary of the yearly Big Bay Boom.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
Tips from the trusted experts at Mauzy Cooling, Heating, Plumbing, and Electrical
San Diego summers can be brutal. But since the hottest period is typically late summer into early fall, San Diegans still have time to prepare. The pros at Mauzy Cooling, Heating, Plumbing, and Electrical are standing by to help homeowners fortify their homes against the elements and ensure their air conditioning is as frosty as the penguins that serve as the company’s mascots.
Many homeowners underestimate the load their AC system faces, especially in the inland valleys where temperatures regularly top 100 degrees. San Diego regularly sees multi-day heatwaves each summer, and a system that struggles on the first day will likely fail by the third. Longer run times, unusual sounds or smells, and uneven cooling from room to room are all signs that your system may not survive the next hot spell.
Systems typically last 12 to 17 years, but there are exceptions. If a system is approaching that, or is already there, a professional evaluation is recommended before summer really heats up. A good rule of thumb: If you can’t remember when your system was last serviced, it’s due.
“As technology changes, systems become smarter and smarter,” says Sean O’Connor, an install manager at Mauzy with 42 years of experience. “There are a lot of people out there who will say a system’s only good for 10 years. I don’t buy that—these systems are built to last as long as they’re taken care of.”
There are also a few steps homeowners can take between services to extend the life of their system. Regularly changing a dirty filter—especially if you have kids or pets—and keeping an outdoor unit clean can help head off problems in the future, says O’Connor.
Also, be realistic about whether it’s time to replace a unit. O’Connor likens pouring money into salvaging a faulty unit with patchwork repairs and replacement parts to “tripping over a dollar to pick up a dime.” When one part fails, others are sure to follow, and newer parts may not be compatible with older units. Mauzy recommends homeowners use the 50% rule: If a repair costs more than 50% of the system’s replacement value, and the equipment is over 10 years old, replacement is usually the better long-term value. And don’t forget the ducting. An older house that was built with heat and later had air conditioning added may not have sufficient airflow, regardless of how good the system is.
Last but not least, homeowners should know who to trust when it comes to their homes. Built on three generations of professional integrity, Mauzy has grown into not just a leader for cooling, heating, plumbing, and electrical services, but a leader in the community known for supporting local nonprofits across an array of causes. To ensure complete peace of mind, Mauzy stands behind a comprehensive 12-point guarantee that outlines its commitment to outstanding service, quality equipment, expert technicians who understand how the local microclimates affect HVAC performance, and no upsells or surprises on the bill.
“We go the extra mile. That’s what sets us apart,” O’Connor says. To get a free quote today, visit mauzy.com.

From surprise revivals to changing dining habits, these are the shifts redefining the local culinary landscape
If absence makes hearts (and stomachs) grow fonder, then shuttered restaurants quickly become the hottest tickets in town—something a number of iconic institutions found out after taking very public hiatuses after historically long runs. For instance, following a lengthy (and extremely flip-floppy) closing process after 92 years in business, Las Cuatro Milpas reopened two blocks away in Mercado del Barrio. Similarly, Carlsbad butcher shop Tip Top Meats reopened in the same location (albeit a smaller space) after the death of founder Joachim “Big John” Haedrich in 2023. Finally, after a whopping decade out of business, Sami Ladeki and chef Alfie Szeprethy brought back Roppongi to its original Prospect Street space, where it was the talk of the town in the late ’90s. All came back under the same proprietors, so they weren’t third-party nostalgia-licensing deals. The algorithm may have ravaged our attention spans away from all but the newest and shiniest, but this proves there’s still hope for our collective prefrontal cortex.
Other local eateries honored their pasts by bringing in new perspectives. The Lion’s Share in Embarcadero, Milton’s Deli in Del Mar, Dudley’s Bakery in Santa Ysabel, and J-K’s Greek Cafe in La Mesa handed over the keys to new owners willing to take on a big task: maintain the soul of icons through particularly rough economic circumstances for restaurants, navigate big feelings from longtime regulars (who often don’t take kindly to change), and make some necessary changes to keep going for another few decades. Taking over a project in process can be a lot harder than starting from scratch. But building that feel-good nostalgia doesn’t happen overnight, so it sure helps to have a well-established playbook of success passed down from those who came before.

It wasn’t just restaurant groups from Los Angeles that decided to put down roots en masse, although San Diego saw plenty of LA transplants recently (Sugarfish, Mr. Charlie’s, For the Win, Katsuya Ko, Bacari). Global brands like Chef Fei, Zuma, and Pepper Lunch have locations of their own on the way, and upscale Canadian eatery Joey joined to the inescapable gravitational pull of Westfield UTC’s culinary cosmos for its first spot in America’s Finest City. Good to see the rest of the world is catching up with what we’ve been seeing the last few years—San Diego is a dining destination already on the rise.
Between the never-ending news cycle of doom and perimenopause brain fog, I’m at the stage in life where I’m more than happy to let someone else make a decision for me, especially when it comes to what’s for dinner. And based on the way a lot of menus look right now, I’m not alone. It seems like half the places I visit offer some version of a prix fixe, omakase, or tasting menu. Restaurants are embracing the curated experience to solve the problem of affordability (a fixed menu reduces food and labor costs, guarantees an acceptable check average, etc.) and critical thinking in one fell swoop. Omakase (meaning “I leave it up to you”) is far from a new concept in high-end Japanese sushi culture, but now that it’s popping up everywhere from coffee experiences to grab-and-go sushi and sandwiches, it’s gone from somewhat niche to nearly omnipresent.

The world got an up-close look at San Diego’s coffee industry when we hosted the premier specialty coffee expo World of Coffee for the first time this April. San Diego’s long and rich coffee history stretches back to the late 19th century. Things percolated fairly quietly for around a century before really picking up steam. Today, there are nearly 200 specialty roasters and cafes across the county, with many earning national accolades like the Good Food Award (Steady State Roasting, 2020; Bird Rock Coffee Roasters, 2023, 2021, 2019, 2017, 2016), Roaster of the Year by Roast Magazine (Mostra Coffee, 2020; Bird Rock Coffee Roasters, 2012), and the Specialty Coffee Association Coffee Design Award for packaging (Rikka Fika, 2026). Now that we’ve moved past the comically insufferable coffee snob era of the early 2000s, even java newbies can feel comfortable walking into pretty much any coffee shop in San Diego, asking questions, trying a few things, and feeling confident they’re going to get great service and a great beverage.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Jeff Russell traded dreams of SNL for bee rescues, building a social media following of more than 4 million people along the way
The Groundlings improv theater has churned out world-famous comedic talents like Will Ferrell and Maya Rudolph. And in San Diego, a former Groundling has used that training to campaign for a higher power. The power to protect bees.
“The goal was to try and get on SNL,” says Jeff Russell of his time in the improv troupe. “[But now], I have an audience, and I get to crack jokes and be silly and entertain and educate.”
That audience? The over 4 million people who follow Mr. and Mrs. Bee Rescue in the socialmediaverse. Jeff and his wife, Julie, operate the business, which means they remove unwelcome bees without harming them and rehome them to apiaries throughout the county. Their social media is a hub of videos of Jeff peeling open car trunks, flooring, barbecues—any cozy spot for a bee to set up shop—and using smoke to coax them out of the hive (sometimes working sans gloves or protective gear).
Bees in a hive will follow their queen, so finding and moving her helps speed along the relocation process. It’s “a really hard game of Where’s Waldo,” Julie says. But there’s a secret to it: “If the bees start running completely in some random opposite direction in a hurry, then we know that the queen is probably that direction,” says Jeff. Their social videos document this process in a way that turns a reasonable nightmare (being swarmed by bees) into a form of entertainment and advocacy. The Russells spread the apian gospel, sharing why relocating bees is the only option to consider.
Since the 1960s, bee populations across the US have shrunk drastically for a slew of reasons—habitat loss (postwar industrialization led to fewer farms and crops), climate change (petulant temps affect blooming schedules), and pesticides (when used improperly, they can be toxic for bees).
Bees are also responsible for up to 75 percent of all flowering plants; 35 percent of food crops rely on animal pollinators to reproduce. So, basically, we’d be living in a flowerless world fueled by a diet of wind-pollinated oats and Red Dye 40 without them.
Jeff and Julie met on Tinder in 2016. “It would have been more appropriate if we met on Bumble,” Julie says. A photographer and graphic designer, she had no experience in a swarm of stingers before 2018. When Jeff broke his back surfing, she had no choice but to step in. Later, when she was laid off from her job in 2020, she focused on growing Mr. and Mrs. Bee Removal’s social media accounts. That’s when their business took off. These videos work. People are learning.
“Quite a lot of my customers were [initially] like, ‘Why don’t we just kill?’” Jeff says. “Now, the vast majority are like, ‘You take them alive, don’t you?’”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Discover San Diego’s Top Lawyers — the region’s most trusted legal professionals across diverse practice areas.
Daniel A. Kaplan is a founding partner of Panakos LLP with more than three decades of civil litigation experience in both state and federal courts. Mr. Kaplan pursues and defends legal claims on behalf of companies, entrepreneurs, and business owners in high-stakes disputes. He focuses on business disputes including breach of contract, unfair competition, trade secret theft, securities disputes, fraud/misrepresentations, and employment matters.
“The best advocacy combines preparation, perspective, and a client relationship built on trust and candor.” — Daniel A. Kaplan
His clients include real estate investors, private and public corporations, and individuals seeking sophisticated legal counsel. Known for practical judgment and strategic advocacy, he works closely with an experienced and diverse legal team to protect, enforce, and defend his clients’ interests.
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