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Tired of airport hassles and layovers? These itineraries will take you through California, Arizona, Nevada, Utah, and Mexico, whether you want to drive for two hours or eight.
1–2 Hours | 3–4 Hours | 5–6 Hours | 8 Hours | National Treasures
Why We Love It: The desert is a bright spot with cool options for a no-children getaway
We love kids, but sometimes we want to enjoy our mimosas and pool time in peace. Thankfully, Coachella Valley has new destinations for travelers without tots. Open since October, the adults-only Villa Royale is a Mission Revival–style property with 38 rooms and pet-friendly amenities (dog beds, bowls, treats).
Or try Sparrows Lodge, a 21-and-over boutique hotel with a hip country-cool vibe and elegant outdoor dinners every Wednesday and Saturday. In town, get to Rooster and the Pig when it opens at 5 p.m.—the no-reservations, dinner-only pan-Asian restaurant is a hot ticket in town for those in the know, and the wait is worth it for crispy beef noodles and black pepper tofu.
21 Ultimate Road Trip Itineraries from San Diego
Sands Hotel & Spa
If you want to get away from the hustle and bustle, there’s no prettier stay than Sands Hotel & Spa (for guests 18 and over) in Indian Wells, site of this month’s BNP Paribas Open tennis tournament. The Moroccan-inspired hotel is decked out in blush tones, ornate tile work, a three-room spa, and the Pink Cabana restaurant, a print-happy nod to retro tennis and racquet clubs. And even if you go to the scene-y Parker Palm Springs, don’t miss the somewhat secret Counter Reformation, a monastery-chic indoor wine bar tucked into their back garden.
Queue up our editorial- and reader-curated playlist of road trip songs before hitting the road.
Why We Love It: There’s a new crop of resorts and restaurants in Mexico’s wine country
Maybe you’ve been to Finca Altozano, Laja, and Deckman’s, and you’ve already stayed at La Villa del Valle and Encuentro. So let us introduce you to el Valle’s impressive freshman recruits. The Villas at El Cielo Winery Resort debuted in November with 95 suites and 33 villas, two restaurants, and a café adjacent to the five-year-old winery, all spanning 79 acres.
21 Ultimate Road Trip Itineraries from San Diego
Vineyards at El Cielo Winery Resort, Valle de Guadalupe
In August, Hotel Partana opened its six-room steel-and-wood-heavy property on the same site as Finca (chef Javier Plascencia’s alfresco ode to wood-fire cooking), Lupe (his food truck serving tortas and ice cream), Animalón (his pop-up dinner series hosted beneath a 200-year-old oak tree), and Das Cortez (a trendy coffee kiosk).
This summer, look for glamping staple CuatroCuatros in nearby Ensenada to open new cabins, plus a spa and Japanese restaurant. And in the fall, the Valle Food & Wine Festival—which last year drew major chefs like Nancy Silverton and Dominique Crenn—is rumored to be returning for food, music, and oenophilic pleasures.
Just across the border in Tijuana, take in cocktails and food from the famed Tacos Kokopelli at the new Cereus Bar, located in the trendy live-work space Estacíon Federal.
Why We Love It: A new hotel is breathing fresh air into the quirky beach town
We’ve always appreciated the pristine beaches, electric sunsets, and funky art scene in Laguna Beach, but thanks to the somewhat uninspiring hotel scene, it’s usually a day trip rather than a multi-day excursion. That’s changed with Hotel Joaquin, a 22-room boutique property on the beach from the same team behind Korakia Pensione in Palm Springs. It’s understated sexy, best suited for adults and friend groups. Breakfast and gear like bodyboards and surfboards are free, and it’s a quick two-minute walk to the beach.
21 Ultimate Road Trip Itineraries from San Diego
Hotel Joaquin
Around town, Trap Door Dining hosts seasonal pop-up dinners for 15–20 guests led by chef Kenny Seliger, who previously worked in the kitchen at Montage Laguna Beach. His next dinner takes place March 23 at Newport Beach’s Kit Coffee with a four-course meal of whipped burrata, spring peas with pork belly, and a vanilla shortcake with blueberry jelly.
Why We Love It: City of Angels? Try City of Creatives.
Don’t let proximity stop you from enjoying LA’s current renaissance. Finally there’s a chic place to rest your head on the east side: The upcoming Silver Lake Pool & Inn, due next month, has a vintage California feel—wood facades, open layouts, greenery, and natural light aplenty.
Farther west, Culver City is now a destination in its own right thanks to the vibrant, two-month-old Palihotel Culver City, with 49 rooms outfitted in modern decor and art deco touches. They say nobody walks in LA, but from the Palihotel it’s no more than 20 minutes to BäcoShop for Middle Eastern eats, Destroyer for Scandinavian-style plates, and Arcana for coffee table books on fashion and photography.
Elsewhere in the city, clock in at least one meal at Fiona, the new all-day eatery near Melrose serving Asian-inspired dishes as well as can’t-miss desserts—owners Shawn Pham and Nicole Rucker previously worked at the Southeast Asian spot Simbal and carb temple Gjelina, respectively.
21 Ultimate Road Trip Itineraries from San Diego
The Hollywood Roosevelt
Looking for a more classic stay? The Hollywood Roosevelt, site of the first Academy Awards 90 years ago, is a posh boutique option with The Spare Room, a hybrid cocktail bar and bowling alley within the hotel.
Board the Pacific Surfliner train from downtown, Solana Beach, or Oceanside and get to LA in under 2.5 hours. You can use The Freehand as a home base—the 13-story downtown hotel has apartment-style lofts, traditional rooms, and coed or female-only shared accommodations with bunk beds, less than two miles from Union Station. And don’t miss yoga on their colorful rooftop.
21 Ultimate Road Trip Itineraries from San Diego
Why We Love It: Post-wildfires, the ’bu needs your support
Last fall’s deadly fires wreaked havoc on the tony coastal enclave, obliterating at least 670 structures. Now it’s time to pour some money back into the community. The Surfrider Malibu combines classic SoCal beach culture with high-end details. Beachfront rooms are decked in whites and blond woods, fitted with rain showers and outdoor terraces, and in the suites, hammocks.
21 Ultimate Road Trip Itineraries from San Diego
The Surfrider Malibu
If you can pull yourself away from the property, the front desk can arrange “surf safaris” and hiking trips. It’s a similarly serene vibe at Nobu Ryokan. With only 16 rooms, the Japanese-style inn embraces its East Asian influences with teak soaking tubs, linen yukata robes, and tatami mats. Plus, it’s just a short walk to Nobu Malibu for their famous sushi, sashimi, and Japanese fusion dishes. To take in that fresh sea air, lace up for a hike to Mugu Peak, a five-mile trek past meadows and mountains that leads to a panoramic ocean view.
Why We Love It: The SoCal town specializes in next-level luxury
In the high-end beach community of Montecito, which counts Oprah among its residents, the weeks-old Rosewood Miramar Beach promises luxury and seclusion from the wineries, restaurants, and State Street hubbub in Santa Barbara just five miles away. The resort feels more like an estate, with 161 rooms over 16 acres, plus seven restaurants, a yacht-inspired beach bar, the farm-to-table eatery Malibu Farm, two pools, The Gatehouse (a concept store curated by James Perse), and a Goop boutique, selling Gwyneth Paltrow–approved skin care, clothing, and gifts.
21 Ultimate Road Trip Itineraries from San Diego
Rosewood Miramar Beach
Want to really splash out? Book one of the eight seats in the restaurant-within-a-restaurant The Silver Bough at the Montecito Inn. For $550 per person (tax and gratuity included, phew!), each diner is treated to an 18-course meal with pairings—anything from bone-marrow-stuffed potato to dishes made with locally caught box crab—available Thursday through Sunday by reservation only (they’ll accommodate vegan and pescatarian menus upon request).
21 Ultimate Road Trip Itineraries from San Diego
The Silver Bough
For a little more energy and walkability, head west to Santa Barbara for gourmet versions of Thai and Vietnamese street food at the new Tyger Tyger in the Funk Zone, a neighborhood of warehouses turned wineries and restaurants.
It’s about five hours via the Pacific Surfliner to Santa Barbara, with an ocean view most of the way. The station is conveniently located less than a mile from the Funk Zone, for wineries and restaurants and the Mediterranean-inspired Hotel California.
Why We Love It: Geek out beneath the night sky
Designated an International Dark Sky Park two years ago, Joshua Tree National Park is celebrating its fifth annual Night Sky Festival on September 21, pegged to the fall equinox. Tickets go on sale this summer for the event, which will have 20 telescopes, astronomy lectures, photo booths, music, nature walks, and crafts for kids. (The park website has some recommended night-sky etiquette, like using red flashlights instead of white.)
21 Ultimate Road Trip Itineraries from San Diego
Find the eponymous trees in the northwestern section of Joshua Tree National Park.
When you’re not hiking, rock climbing, or observing the stars, check out the year-old boutique Shop on the Mesa, stocked with desert-chic decor, including many locally made pieces. And while options for food in town are limited to vegan eats at Natural Sisters Cafe and Pie for the People! pizza, make time for La Copine, a surprisingly polished restaurant in nearby Flamingo Heights started by a Philadelphia couple who honeymooned in Joshua Tree and fell in love with it, then took over an old diner. The menu has high-end fare like grilled flatbread with whipped ricotta and a lamb burger topped with harissa—a far cry from those campfire hot dogs.
21 Ultimate Road Trip Itineraries from San Diego
Shop on the Mesa
Why We Love It: One tiny town packs a ton of eclectic festivals
Beyond its hippie ethos, famous “pink moment” sunsets, and the luxurious Ojai Valley Inn & Resort, the tiny town of Ojai (population 7,400) is also a hub for nearly a dozen annual festivals. Things kick off over Memorial Day Weekend with Art in the Park, a two-day celebration where nearly 100 fine artists sell their work in a show hosted by California’s oldest art nonprofit. On June 6, the 73rd annual Ojai Music Festival returns with four days of classical music at the Libbey Bowl amphitheater. This year’s event pays tribute to composers with ties to Ojai, including Igor Stravinsky. June 9 brings the Wine Festival, when more than 60 wineries and 30 breweries pour into town.
21 Ultimate Road Trip Itineraries from San Diego
No room? No problem. Access two pools, the gym, and locker amenities with Ojai Valley Inn & Resort’s $75 day pass (ages 16 and up).
Want to enjoy Ojai Valley’s bounty? The Lavender Festival on June 29 has local farmers selling soaps, oils, and decor made from the versatile flower. And due in August and October, respectively, the Playwrights Conference gives audiences a seat to workshop performances from new writers, while the Storytelling Festival brings together storytellers from across the country to perform personal narratives, ghost stories, folktales, and more. When you need some mid-festival fuel, be sure to visit the recently reopened cafe Hip Vegan for wholesome salads, sandwiches, smoothies, and desserts.
21 Ultimate Road Trip Itineraries from San Diego
Ojai’s “pink moment
Why We Love It: Views that are so out-of-this-world, they’ve stood in for Star Wars planets
It may be the “hottest, driest, lowest national park,” but you’ll forget that when you’re splashing around the spring-fed pool at the revamped Oasis at Death Valley (formerly Furnace Creek Resort), the 92-year-old resort composed of Inn at Death Valley (66 rooms plus 22 casitas) and Ranch at Death Valley (geared toward families, with 224 rooms). The property just unveiled a $100 million makeover that includes refreshed rooms, a spa, and a new restaurant and cocktail lounge, all surrounded by date palms and sweeping mountain views.
21 Ultimate Road Trip Itineraries from San Diego
Oasis at Death Valley
You can book sunset and moonlight horseback riding excursions with Furnace Creek Stables or tee off at The Furnace Creek Golf Course. Within Death Valley National Park, see shooting locations from A New Hope and Return of the Jedi at Golden Canyon and Dante’s View terrace, or visit Badwater Basin to see otherworldly salt flats located at the lowest point in North America.
Why We Love It: The college town has grown up
Dated strip malls, fraternity life, and sugary margaritas no more—the affluent, history-rich hometown of the University of Arizona has recently gotten a fresh perspective thanks to an influx of young creatives. Shop for minimalist apparel and accessories at the MSA Annex (a collection of 13 shops housed in shipping containers), dine on Central Mexican cuisine at Penca Restaurante downtown, and grab a light meal at Exo Roast Co., which uses local ingredients like barrel cactus jam and the cult favorite Barrio Bread. The award for most unique nightcap goes to The Owl’s Club, a hip, intimate cocktail bar located in a former funeral home.
21 Ultimate Road Trip Itineraries from San Diego
MSA Annex
Amid all the new and cool, there are still the staples worth visiting, like Saguaro National Park, home to 25 varieties of cacti, including the namesake, which ranks as the tallest in the country, and Sabino Canyon, with its hiking trails, freshwater pools, and mini waterfalls. The retro-cool Hotel McCoy opened last summer with a pool and local art.
21 Ultimate Road Trip Itineraries from San Diego
Saguaro National Park
And side trip alert! It’s worth detouring two hours north to Phoenix for the all-day eatery Roland’s Cafe Market Bar, a joint venture between award-winning pizza pro Chris Bianco and the duo behind Tacos Chiwas. While there, stay at Arizona Biltmore, a favorite among US presidents that just commemorated its 90th year with a $35 million renovation. Take a happy hour history tour of the 39-acre property with your choice of two tipples—like a tequila sunrise (first created at the resort) and a Catalina Spritz (Marilyn Monroe’s favorite to sip poolside).
Why We Love It: It’s an underappreciated playground for outdoor enthusiasts
Fancy a road trip within a road trip? Venture north near Sequoia National Park and begin your drive along the 395, a gateway to some of California’s most photogenic natural wonders. You’ll start in Lone Pine, an Old West town that’s home to the impressive rock formations of Alabama Hills, where movies like 2013’s The Lone Ranger were filmed, as well as Mount Whitney.
21 Ultimate Road Trip Itineraries from San Diego
Iron Man, Django Unchained, and other movies have been filmed in Alabama Hills.
From there head an hour north to Bishop, known for its trout fishing and bouldering—there’s a women’s climbing event March 22–24. Great Basin Bakery is a homey, tasty option for bagels, sandwiches, pastries, and coffee. Making your way another hour north, bypass the tried-and-true Mammoth Lakes and opt for June Lake Loop. The landscape of the 15-mile drive looks straight out of the Swiss Alps, with plenty of cycling, fishing, and horseback riding to keep you busy. When you want to rest up, Double Eagle Resort & Spa is the winner, with comfortable cabins (pets allowed in some), a spa, and an indoor pool. If you want to trek even farther, head to Mono Lake, a serene, slightly spooky basin with boating and nature walks.
21 Ultimate Road Trip Itineraries from San Diego
Mono Lake
Sin City is more than just casinos, pulsating nightclubs, and restaurants that’ll shrink your wallet. Here’s a guide to the other side of Vegas—sparkly dresses and AmEx black cards not necessary.
Located five miles from the flash of the Strip is a set of restaurants and cocktail bars that are much friendlier to your bank account. (And frankly, who needs a dozen types of pancakes before noon?) Try pies made by a 12-time pizza world champion at Pizza Rock or Asian-influenced chicken dishes at Flock & Fowl from James Beard–nominated, Joël Robuchon–trained chef Sheridan Su.
21 Ultimate Road Trip Itineraries from San Diego
Fremont East
Instead of succumbing to bottle service, try the numerous zero-fuss bars around town, beginning with Herbs & Rye, a locally loved steakhouse with great happy hour deals. Then head north to Frankie’s Tiki Room for potent tropical tipples. When you cross east into the Arts District, the dimly lit Velveteen Rabbit will please everyone from cheap beer drinkers to cocktail connoisseurs. Finish the night at Atomic Liquors, a staple spot known for beer cocktails.
Vegas culture goes beyond Lady Gaga concerts and Cirque du Soleil performances. At the Neon Museum, visit the Neon Boneyard, an alfresco collection of iconic neon signs collected from casinos, restaurants, and elsewhere. This fall, director Tim Burton will bring his original fine art to the space. The Mob Museum traces the history of organized crime in Las Vegas and throughout the country with hands-on forensic exhibits, preserved artifacts, and a working speakeasy and distillery to better explain the seedy side of the Prohibition era—and serve thirsty museum-goers.
21 Ultimate Road Trip Itineraries from San Diego
Neon Museum
Why We Love It: Newcomers are bucking the Napa traditions you used to know
You’ve ridden the wine train, dipped in the mud baths, and been denied a reservation at The French Laundry. Thanks to a crop of up-and-comers, Napa locales surrounded by old vines are finally keeping up with the times. On the northern tip of the region, Healdsburg’s Harmon Guest House, a boutique with 39 rooms, opened last fall; so did Vista Collina Resort on the southern end. The latter boasts “The Village,” a lawn next to a food and wine center with cooking classes and nine tasting rooms, where you can even support San Diegan Tim Bacino at Gen7.
21 Ultimate Road Trip Itineraries from San Diego
Vista Collina Resort
Indulge in buttermilk fried chicken at Yountville’s Addendum, a counter-service offshoot of Ad Hoc (itself known for chef Thomas Keller’s simple prix fixe dinner), before beginning your tasting. Robert Mondavi and Grgich Hills are a good place to start. Purchase a Wine Priority Pass online to help pare down the rest of your reservations with deals like two-for-one tastings at select wineries. Ashes & Diamonds’ made-for-Instagram tasting room nails a midcentury-modern aesthetic as an homage to the era when wines really put the valley on the map.
21 Ultimate Road Trip Itineraries from San Diego
And while most of wine country calls it quits around 5 p.m., there’s the updated Villagio Bar & Lounge in Yountville and Sky & Vine Rooftop Bar atop the Archer Hotel in downtown Napa, both of which stay up late for the die-hard oenophiles.
Why We Love It: It’s one of the country’s most famous R&R spots for a reason
This pine-forest oasis in the scorching Southwest is famous among New Age and alt-medicine circles for its four “vortexes,” said to be natural centers of earth energy and enlightenment. Start with a psychic reading and aura photo from Mystical Bazaar. At ChocolaTree, nourish your physical body with an organic, homemade, largely vegan menu with gluten-free and raw options. For affordable crystals and geodes, brave the tourist crowds downtown for Discount Gems & Minerals—and enjoy the public-use marimbas just outside.
21 Ultimate Road Trip Itineraries from San Diego
Jim David
Marg’s Draw makes for an easy afternoon hike; or for a steeper trek, Cathedral Rock Trail brings you to one of the fabled vortexes. Once you’ve hit peak serenity, lay your head in one of Sky Ranch Lodge Resort’s private cabins with a back porch that opens up to stunning views of the red-rock-bluff valley.
Why We Love It: A new nonprofit restaurant is all the buzz
For 14 years, La Cocina has served as an incubator for food entrepreneurs in the saturated, uber-costly market of San Francisco. Their mission is to offer immigrant women and women of color affordable commercial kitchen space and technical assistance to build their businesses. So far, their efforts have helped launch several well-loved restaurants in the Bay Area: There’s the Lebanese-Syrian bakery Reem’s California and Cambodian Nyum Bai in Oakland, Southern food translated into sandwiches at Pinky & Red’s in Berkeley, and vegan tamales at Alicia’s Tamales Los Mayas in Hayward.
21 Ultimate Road Trip Itineraries from San Diego
Tilden Hotel
This summer, the incubator will debut La Cocina Municipal Market in San Francisco’s ever-changing Tenderloin neighborhood to showcase the many small businesses they’ve fostered. In the same neighborhood, the Tilden Hotel’s minimalist design and suave in-house speakeasy are a welcome respite from the city’s hubbub. Hotel Emblem on the border between Nob Hill and Union Square just opened in January, paying tribute to the Beat Generation in decor and activities. They offer Meditation Hour every Saturday, a book butler program, and poetry slam nights, when guests are encouraged to take the stage.
21 Ultimate Road Trip Itineraries from San Diego
Hotel Emblem
Pfeiffer Canyon Bridge, Big Sur’s crucial connection to the outside world, reopened after a mudslide closed it down for eight months in 2017. Many of the hotels—like Post Ranch Inn and Ventana Big Sur—used that time to execute multimillion-dollar renovations. (Hello, glamping tents!) To really take in the scene, sign up for the Big Sur Marathon, taking place April 28 along Highway 1. The highlight is the tuxedo-clad pianist playing on a baby grand along the Bixby Bridge.
21 Ultimate Road Trip Itineraries from San Diego
Pfeiffer Canyon Bridge
There’s no time like the present to show some love for our national parks. Here are three road-trip-friendly excursions, plus one longer haul that’s worth every mile.
The Grand Canyon celebrates its 100th year as a national park in 2019 with events all year long. Highlights include the Centennial Summerfest and Star Party June 22–29 and a music festival August 25–26. The South Rim, a little over eight hours by car, offers that classic postcard landscape, but is also notoriously crowded. Opt for the more secluded North Rim, which is open after the snow melts from May to October and boasts vibrant foliage in the fall.
21 Ultimate Road Trip Itineraries from San Diego
Under Canvas
You can make a home away from home with Under Canvas, a company that sets up glamping tents with a shower, sink, and flush toilet from late April to mid-November just outside the park in Valle, Arizona. (Their other locations include Yellowstone, Glacier, and Zion national parks, as well as Tucson, Mount Rushmore, Moab, and the Smoky Mountains.) After the arid areas, quench your visual thirst with a two-hour trip north to Lake Powell, a reservoir in Glen Canyon National Recreation Area that straddles the Arizona-Utah border, where you can swim, kayak, and hike.
21 Ultimate Road Trip Itineraries from San Diego
Lake Powell
Eight hours from San Diego, Yosemite is all about the granite peaks and cliffs, especially El Capitan and Half Dome, which is why it’s such a draw for rock climbers. If you’re new to the sport or need a brush-up, REI’s Kearny Mesa store is hosting a Preparing for Half Dome class on March 2 with tips on gear, routes, and training. Otherwise, Half Dome’s summit is reachable on foot—if you’ve had a couple days to adjust to the altitude and start the 17-mile hike at the crack of dawn, that is.
21 Ultimate Road Trip Itineraries from San Diego
Yosemite National Park
For an easier trail, seeing the supersize sequoias in Mariposa Grove is a must, and the park also offers a five-hour tour bus option departing from Yosemite Valley Lodge May through September. The Majestic Yosemite Hotel, formerly the Ahwahnee, is the quintessential stay, but if you want to get a taste without the triple-digit commitment, lunch in their grand dining room will give you the flavor.
For fun and inexpensive lodging minutes outside the park, stay in a yurt (sleeps four to six) at Yosemite Lakes RV Resort, complete with bathroom, kitchen, gas grill, and even cable TV.
About eight hours from San Diego, Zion was Utah’s first national park—now there are five—and it has some of the state’s most famous trails. Check out the waterfalls of Emerald Pools, and The Narrows, a gorge with walls reaching thousands of feet high that requires “hiking” through a river. Or let someone else do the trekking for you: Local operators like Zion Ponderosa offer horseback riding trips into the park.
21 Ultimate Road Trip Itineraries from San Diego
Zion National Park
When you want to rest those weary limbs, you can camp (Lava Point and Watchman are popular sites) or stay at the only in-park accommodation, Zion Lodge, in a cabin, hotel room, or suite surrounded by towering trees and red rock mountains.
What a trip to the Redwoods costs in 800 miles worth of gas, it makes up for with the staggering sight of the world’s largest trees. The national park, which celebrated its 50th anniversary last year, is unlike many others in that there’s no entrance station or fee, and portions of it overlap with the state park, for which daily use fees apply.
21 Ultimate Road Trip Itineraries from San Diego
Redwood National & State Parks
One of the best places to see the trees is the moderately challenging 4.2-mile James Irvine Trail in Prairie Creek Redwoods State Park, which ends at Fern Canyon, a lush area (albeit redwood-free) marked by a footbridge that’s open in summer months. Or hop back in the car and drive the steep 17 miles down Bald Hills Road to see old-growth redwoods, wildflowers in the spring, and if you’re lucky, Roosevelt elk.
21 Ultimate Road Trip Itineraries from San Diego
Photography by Emily Kaszton and Jim David
After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill
Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.
Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”
Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.
“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)
Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.
Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.
“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
Let’s start with his name.
No, not his birth name, Craig McKenzie Haskett.
Scrojo.
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Explore restaurants, activities, and shops within this affluent North County community
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Jump To: Restaurants | Things to Do | Shopping

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
16089 San Dieguito Road
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
New editor Emma Veidt gives an introduction and her ode to the once-sleepy, now slept-on North County
I am fairly sure they don’t let you graduate from Carlsbad High School without a W-2 from Legoland. Being a Legoland MC (Model Citizen, the employee’s moniker) is a rite of passage for all of us who grew up in North County. If you spent a day at the theme park in the 2010s, I probably pointed you toward the Granny Apple Fries or measured your height at a ride entrance.
And now we meet again. I can still point you to quality fries.
This is my first full issue as the new print editor for San Diego Magazine. But it’s not my first time here: I was an editorial intern for these pages back in 2018 (see photo). To be a part of a constant study of the city, its people, its culture, then finding the most compelling stories and bringing them to life—it was incredibly impactful and solidified my decision to pursue all of this (local, print magazine journalism) as a career. Since my internship, I’ve gotten my bachelor’s and master’s degrees from the Missouri School of Journalism and worked for nearly five years at Backpacker magazine. And I’m back at San Diego Magazine, baby. There’s a real magic to narrating the lives lived and dreams dreamt in the place that built me. I am excited to be a part of building the culture of where I’m from. And, born in Tri-City Medical Center and raised in Carlsbad, I can’t think of any other place than our North County issue for me to make my grand entrance as an editor.

To me, North County isn’t just where I’m from; it’s home. Throughout the years, I have run thousands of miles (I did the math) up and down the 101 between Oceanside and Cardiff. I’ve spent thousands of dollars (an estimation, too painful to do the actual math) on BRCs—beans, rice, and cheese burritos—from Lola’s, Juanita’s, and the late, great Pollos Maria.
The stretch of land between Camp Pendleton and the 56 is easy to love. We’re quieter and a little more zenned out than our lower-latitude neighbors, sure, but we’re neither sleepy nor boring.
Do you think Scrojo, the Belly Up’s punked-out poster artist featured on page 68, could last a day somewhere boring?
What I’ve always loved about North County is that the culture shifts every couple of miles as you reach a new town. For years, the media seemed to cast the realm above the merge as a two-toned monolith: sleepy surf towns to the west, suburbs and country living to the east. The nuance of each section seemed flattened or clumped. I think you’ll see the vastly different cultures of North County in this issue—but all distinctly San Diego. Which is to say a little mellower, fewer airs, come as you are.
It’s hard to imagine that the dusty trails and vibrant, muraled alleyways of Escondido are just miles from the barefoot surfers roaming Leucadia. Even though the SDM editorial staff is made up of two lifelong locals and other longtime residents, we don’t pretend to be the experts on every street. What a good city media company does is find the people who are experts, who have a unique hyper-local perspective—and give them the stage.
So we picked six North County neighborhoods—Oceanside, Vista, San Marcos, Leucadia, Rancho Santa Fe, and Escondido—and reached out to artists, community leaders, business owners, anyone making their neighborhood brighter, and we had them describe their perfect day out and favorite things that give their neighborhoods meaning and culture. These itinerary curators included San Marcos’ Patricia Prado-Olmos, Leucadia’s Jeff Schade, Oceanside’s Aaron Crossland, Escondido’s Suzanne Nicolaisen, Rancho Santa Fe’s Charo Garcia-Acevedo, and Vista’s Steve Glaudini. If there’s anyone who lives and breathes North County, it’s them. Check out their recommendations in our feature on page 56.
This month, we’re also going back in time almost 15 years to the Big Bay Boom. Yes, that meme-ified Fourth of July fireworks show where enough pyrotechnics for a 17-minute show went off at once over San Diego Bay. Content Chief Troy Johnson remembers the day and dug back through the story for a hilarious locals’ take on the big debate: Was it the worst fireworks show of all time, or the greatest? (Page 38.)
Before I leave you to our hard work, a sentimental note. When my parents moved from St. Louis to San Diego in the early ’90s, my mom subscribed to San Diego Magazine to learn about her new neighborhood. Now, over three decades later, I’m here—on this planet and in these pages. I thought about my parents a lot as we worked on this issue. Maybe there are a couple new San Diegans reading this magazine for the first time. Maybe that’s you.
Well then, to both of us, I say, “Welcome.” Let’s do this.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.