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Features JANUARY 11, 2021

A Ramona Cattle Rancher Is Keeping a Fading Tradition Alive

A photo essay of the ‘ranching and roping’ lifestyle in San Diego’s backcountry

A Ramona Cattle Rancher Is Keeping a Fading Tradition Alive
Dewey Keithly

Jim Dardeen has been roping since he was 16 years old. The Spring Valley native fell in love with horses at an early age and, once he launched his career in real estate, returned to the hobby as a much-needed stress reliever. He bought his Ramona ranch in 2013—home to horses, cows, goats, and dogs—and built his family’s home on the property shortly after. This is where he spends most of his days, raising his daughters to learn ranching and training them for team roping events, also called heading and heeling, where two mounted riders work together to rope a steer. He and others in the community compete in high-stakes jackpot events all across the Southwest.

Ramona Cattle Ranch / Jim Dardeen

Jim Dardeen

Dewey Keithly

Ramona Cattle Ranch / Ranching

Ramona Cattle Ranch / Ranching

Dewey Keithly

Roping and ranching is a way of life that’s fading out in Southern California, but Dardeen says those who live the lifestyle are welcomed into an intimate community that always offers a helping hand. There are no debts, no egos, just mutual respect and hard work. Days start early here—around 4 a.m., to feed, water, and check up on all the animals—and end at sundown. The job is attuned to them, Dardeen explains, and it never gets old. Whether it’s going for a simple ride around the property or competing, he says it’s an incredible reward to work with animals every day and—as best as humans can—connect with them and with the land on a spiritual level.

Ramona Cattle Ranch / Ranchers

Clockwise from top left: Jim Dardeen, Ben Dukes, Hector Dukes, and Gabe Boltares

Dewey Keithly

Ramona Cattle Ranch / Campfire

Ramona Cattle Ranch / Campfire

Dewey Keithly

Ramona Cattle Ranch / Roping Feature

Dewey Keithly

Ramona

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Features JULY 31, 2025

The Locals’ Guide to Visiting Ramona, CA

The best things to do, see, eat, and explore in this town nestled in the foothills of the Laguna Mountains

The Locals’ Guide to Visiting Ramona, CA
Photo Credit: Ariana Drehsler

Ramona sounds like a country song come to life: dusty backroads winding through mountain hollows, feed stores and barns dotting the hillsides, the steady hum of tractors, and a thriving population of beefy pickup trucks. Nestled in the foothills of the Laguna Mountains, where Route 67 meets Highway 78 about 35 miles northeast of San Diego, the town takes its name from the black-haired heroine of Helen Hunt Jackson’s 1884 novel Ramona Forever.

Once just a pit stop on the way to Julian or Anza-Borrego, Ramona has reinvented itself as a wine country gem. More than 40 boutique wineries now freckle the hills, many producing award-winning varietals and offering sun-drenched tasting rooms with vineyard views. But it’s not all vino and barns. The country, rock, and public art scenes here are thriving. Ramona is home to nine live music venues and a growing collection of vibrant murals—31 and counting—brightening downtown for the last decade-plus.

Things to do in Ramona, CA near San Diego featuring Tamara Denton a bartender at the Turkey Inn
Photo Credit: Ariana Drehsler
Tamara Denton has bartended at the Turkey Inn in Ramona for a decade.

You’ll know you’ve arrived when you pass a clutch of antique shops and spot the beloved poultry-shaped marquee of the Turkey Inn, pouring since 1926, when Ramona proudly wore the title “Turkey Capital of the World.” The turkeys may be long gone, but agriculture still thrives—think hogs, chickens, citrus few blocks of Main Street, but Ramona is no one-horse town. With a population of around 21,500 and some 10,000 horses, it’s an equestrian stronghold, home to a grand rodeo, sprawling ranches, and state-of-the-art training facilities. Longtime Turkey Inn bartender Tamara Denton remembers riding her steed through town as a kid—and yes, the horse-height crosswalk button still exists at Highland Valley and Dye Road. In Ramona, some traditions really do ride on.

“The vibe is different from San Diego,” Denton says. “It’s dirt bikes instead of beach bikes.” groves, rows of grapes, organic veggies, and seasonal farm stands beckoning weekenders to linger.

Things to do in Ramona, CA near San Diego featuring a mural of Charles Lindbergh
Photo Credit: Ariana Drehsler

Facts About Ramona, CA

  • Boxer Archie Moore founded Salt Mine Training Camp at the foot of Mount Woodson in the 1960s. Muhammad Ali and George Foreman trained there.
  • Zillow’s average price for a home in Ramona is about $820,000.
  • Stunt horseman and rodeo champion Casey Tibbs lived in Ramona from 1976 to 1990.
  • Before the renowned Battle of the Sexes between Billie Jean King and Bobby Riggs, Riggs played a practice “she versus he” Mother’s Day match against Margaret Court at San Vicente
    Country Club in Ramona. He won that face-off before losing to King.
  • Ramona Airport, built in 1943 by the Army and established in 1957 as a fire-fighting base, is the oldest Cal Fire air attack base in the state.
Things to do in Ramona, CA near San Diego featuring exterior of 80-year-old concert venue Ramona Mainstage
Photo Credit: Ariana Drehsler
Country artists and tribute bands pack the lineup at the nearly 80-year-old venue Ramona Mainstage.

Things to Do in Ramona

Denton Has Worked at the Turkey Inn for 10 years, and she drives a pick-up, so you know she can be trusted to give the dirt on what’s happening in her town. She works the day shift now, but on her first night, she met the bar’s ghost, Dutch. She might tell you the story if you stop by for her grapefruit kamikaze—Deep Eddy Ruby Red Grapefruit Vodka, triple sec, and sweet and sour. Ask her about the old map painted on the wall, too.

Since the Turkey Inn doesn’t serve food, if you’re hungry, she’ll send you to Way Point Saloon for a good jalapeño burger or what she says are “melt-in-your-mouth” steak kebabs from its attached restaurant, Up the Hill Grill. When Denton was a little girl, Way Point was Molly Malone’s (locals still call it that); it transformed with the help of Bar Rescue in 2015.

Things to do in Ramona, CA near San Diego featuring Vintiques store in downtown
Photo Credit: Ariana Drehsler

Ramona Cafe is one of Denton’s lifetime favorites, and its new owner is a former server keeping the establishment’s legacy alive. The recipes haven’t changed: chicken-fried steak with house gravy and homemade hashbrowns is still her favorite meal, and the giant cinnamon roll made Guy Fieri’s list.

Ramona Family Naturals Market on 6th Street is the place to find local produce and eggs or grab a fresh-made sandwich (honor Ramona’s past and try the turkey melt!) for your drive to the mountains or desert. Do as Ramonans do and park in the market’s lot on a Thursday night in April through September to catch American Graffiti Cruise Night, a weekly show-out of classic cars along Main Street (check Facebook for themes and special routes), along with outdoor seating, food, and live music.

Denton likes Main Street Coffee for her caffeine fix—in true small town-fashion, it’s within a block of her workplace. A cute cottage with an outside space to sit and watch Ramona go by, it also serves local wines.

Things to do in Ramona, CA near San Diego featuring a winery tasing room
Photo Credit: Ariana Drehsler

What’s Next for Ramona

Ramona may be rooted in tradition, but it’s also evolving. While adults have new pastimes to enjoy— such as wine tasting, live music, and cannabis dispensaries—there’s still a noticeable gap for teens and young people, Denton says. But she’s hoping that changes soon. After years of promises, a permanent skate park may finally become reality: the Ramona Community Planning Group recently earmarked $2.2 million and moved the project to the top of its to-do list.

San Diego cattle, pig, and chicken ranch Thompson Heritage Ranch located in Ramona

Progress is happening in other corners, too. One of Ramona’s oldest civic groups, the Ramona Grange (founded in 1915), is behind a new attraction in town: the Ramona Grange Growers Exchange & Certified Farmers Market, launched in April 2025. The market features local-only produce, crafts, and handmade goods, offering a fresh outlet for the area’s agricultural roots. More farm-focused events are sprouting up, too, like farm-to-table dinners at Thompson Heritage Ranch and Happy Hens that showcase Ramona’s deep bench of local growers.

Things to do in Ramona, CA near San Diego featuring the interior of El Michoacan Mexican restaurant
Photo Credit: Ariana Drehsler
El Michoacan, a cozy spot serving familiar Mexican plates.

Growth is also reshaping the town’s housing landscape. Creekside Crossing, a suburban-style development of 54 homes near Ramona Airport, is slated for completion by late 2025. Meanwhile, Paseo Norte on Main Street, a new 100-unit senior housing complex, anchors the recently opened Ramona Intergenerational Community Campus—a $15 million public hub that was 25 years in the making and now delivers long-promised county services to the community.

Another long-awaited project is the restoration of Ramona Town Hall, a beloved 1894 building designed by William Hebbard, the architectural partner of Irving Gill. One of the oldest town halls in California, it’s slowly returning to its former glory, thanks to about $500,000 in donations and a newly unveiled 3D rendering that offers a glimpse of its future.

Perhaps the most buzzed-about comeback? The long-shuttered Kmart on Main Street, empty and boarded up since 2020. But now, after years of speculation and grumbling, the property is getting new life: four retail stores are on their way. For Ramonans, it’s a long-awaited sign that Main Street’s next chapter is finally underway.

Things to do in Ramona, CA near San Diego featuring steak kabobs at Up the Hill Grill
Photo Credit: Ariana Drehsler
The steak kabobs at Up the Hill Grill.

Where to Eat in Ramona

Marinade on Main

Pinto Thai

The Barn

Where to Shop in Ramona

The Iron Pony Trading Post

Casa Rustica

Squash Blossom Trading Co.

More Things to Do in Ramona

Cedar Creek Falls

Oasis Camel Dairy

Ramona Mainstage

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Arts & Culture AUGUST 5, 2026

The Best of San Diego 2026: Readers’ Picks

From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes

The Best of San Diego 2026: Readers’ Picks
Photo Credit: Narrative Images

Beauty + Cosmetic

Brow Studio

Elicia Marie Beauty

Hair Removal Business (Non-Laser)

Brazilia Skin Care

Laser Hair Removal

San Diego Aesthetics and Med Spa

Lash + Brow Technician

Elicia Soltesz, Elicia Marie Beauty

Lash Studio

Cupid Complexion

Makeup Artist

Ashley Fierro, Ashley Fierro Makeup

Microblading Artist

Sunny Olais, Sunny Bee Brows

Microneedling

Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics

Spa for Skin Care (Non–Med Spa)

Honest Skin

Spray Tan Artist

Alysa Espiritu, Afterglo Beauty Lounge

Spray Tan Studio

Afterglo Beauty Lounge

Waxer

Tracy McMaster, The Wax Lady

Cosmetic or Beauty Product: San Diego–Based

KOA+ROY

Barber

Ronnie Page, Gold Comb Barbershop North Park

Barbershop

Hillside Barber

Courtesy of The Blow Dry Lounge

Blow Dry Bar

The Blow Dry Lounge

Colorist (Balayage)

Mariela Urbina, Rinse Salon

Colorist (Highlights)

Ryleigh Hunter, Headbang Salon

Colorist (Single-Process)

Mariela Urbina, Rinse Salon

Hair Extensions

The Hair Extension Bar

Hair Salon

Pixiedot Salon

Hair Stylist

Ann Teresa Degischer, Maen the Salon

Keratin or Smoothing Treatment Specialist

Lindsay Axelrod, Pixiedot Salon

Scalp Treatment Specialist

Cheng Tan, Koda Salon

Manicurist

Moni, Clawed Up by Moni

Nail Salon

Lulu Nails

Pedicurist

Zoe Walter, Pure Nailz

Piercing Studio

Enigma

Tattoo Artist

Lauren Skinker, Lucky Cat Tattoo

Tattoo Studio

Lucky Cat Tattoo

Courtesy of SUVA Fitness

Fitness

5K Run

Father Joe’s Villages Turkey Trot

Aerial Fitness Studio

Aerial Revolution

Barre Studio

barre3

Best New Class/Program, Opened 2025

SUVA Fitness

Best New Fitness Studio, Opened 2025

Sculpted. A Lagree Studio

Body Sculpting Studio

Move Madly

Boutique Gym

MK Fitness

Boxing Studio

City Boxing

Climbing Gym (Indoor Rock Climbing)

Mesa Rim Climbing

CrossFit Studio

Invictus Fitness

Dance Studio

Madhouse Dance

Fitness Bootcamp

The Camp Transformation Center, West Chula Vista

Fun Run

San Diego Santa Run

Golf Clinic

Singing Hills Golf Club at Sycuan

Half Marathon

Carlsbad Half Marathon

HIIT Studio

Orangetheory Fitness

Kickboxing Studio

9Round Kickboxing Fitness

Lagree Studio

Rise Lagree Studio

Courtesy of Rock ‘n’ Roll San Diego

Marathon

Rock ‘n’ Roll San Diego

Martial Arts Studio (Including Jiu-Jitsu, Judo, Karate, Krav Maga, and MMA)

Legacy San Diego

Personal Trainer

Camila Casanueva, The Yard Gym

Pickleball Courts

Barnes Tennis Center

Pickleball Lessons

The Hub Pickleball Club

Pilates Studio

SaltVault

Pole Fitness Studio

The Dollhouse Fitness

Spin Studio

Activate House

Surf Lessons

Little Groms Surf Camp

Tennis Club

Balboa Tennis Club

Tennis Courts

La Jolla Beach & Tennis Club

Tennis Lessons

Mission Hills Tennis

Traditional Gym/Fitness Center

Fit Athletic Club

Triathlon

San Diego Triathlon Series

Yoga Studio

Yoga Box

Photo Credit: James Tran

Food + Drink

Açaí Bowl

everbowl

Bagel

Big City Bagels

Bakery

Valerio’s Bakeshop

Bar

Happy Medium

Bartender

Austin Harrington, Captain’s Quarters

Best Local Alt-Drink, Alcoholic

Bivouac Ciderworks, Savoy Dry Apple Cider

Best New Bar Opened 2025

Kiku Room

Best New Brewery Opened 2025

Good Pressure Brewing Company

Birria

Birria El Rey

Bloody Mary

Waterfront Grill

Bread

Izola

Brewery

Harland Brewing Company

Burrito

The Taco Stand

Canned Cocktails

Cutwater

Caterer

Snake Oil Cocktail Company

Cheese Shop

Venissimo Cheese

Chips & Salsa

La Puerta

Chocolate Shop

San Diego Chocolate Co.

Coffee Beans/Roaster

Bird Rock Coffee Roasters

Craft Cocktails

Happy Medium

Distillery

Cutwater

Dive Bar

Aero Club

Donuts

Nomad Donuts

Farmers Market

Little Italy Mercato

Farmers Market Food Vendor

Flavors of East Africa

Fish Market

Tunaville Market and Grocery

Fish Taco

Oscars Mexican Seafood

Food Truck

Shawarma Guys

Fries

The Crack Shack

Gourmet Grocery Store

Lazy Acres

Happy Hour

La Puerta

Ice Cream/Gelato

Stella Jean’s

Juice Bar

Señor Mangos

Kombucha

Juneshine

Liquor Store

Old Town Liquor

Local Agave Spirits (Tequila/Mezcal)

Bebemos

Local Beer

Pure Project

Courtesy of Seven Caves Distillery

Local Gin

Seven Caves Distillery

Local Vodka

619 Spirits North Park

Local Whiskey

Skrewball Whiskey

Local Wine

Bernardo Winery

Margarita

Cantina Mayahuel

Martini

Turf Supper Club

Mocktails

Juniper and Ivy

Negroni

Sonny’s Pizza

Old Fashioned

Cowboy Star

Pasta

Pazza Market & Cucina

Phở

Phở Ca Dao

Pizza

Tribute Pizza

Pop Up

Mon Chourie

Produce Market

Specialty Produce

Romantic Bar

Starlite

Rooftop Bar

Communion

Sandwich

Big Jim’s Roast Beef

Smoothies

Señor Mangos

Sommelier

Missi Burns, Et Voila

Speakeasy

Raised by Wolves

Specialty Food Store

The Wise Ox

Sports Bar

Fairplay

Taco

Tacos El Gordo

Taproom/Tasting Room

Pure Project

Tequila/Mezcal Bar

Cantina Mayahuel

Whiskey Bar

Seven Grand

Wine Bar

Finca

Wine Store

Vino Carta

Winery

Gianni Buonomo Vintners

Wings

OB Noodle House

Courtesy of Four Moons Spa

Health + Wellness

Aesthetics + Med Spas: Aesthetician for Facials/Peels/Non-Medical Skincare

Cara Paymaster, CARA Studios

Aesthetics + Med Spas: CoolSculpting/Body Contouring Clinic

Cosmetic Laser Dermatology

Aesthetics + Med Spas: Hormone Therapy/Anti-Aging Clinic

Prospera Internal Medicine and Aesthetics

Aesthetics + Med Spas: IV Therapy/Hydration Lounge

San Diego Aesthetics and Med Spa

Everything SD JULY 31, 2026

The Best of San Diego 2026: Retail

From handmade goods to one-of-a-kind finds, these local shops prove the best souvenirs are the ones with a story

The Best of San Diego 2026: Retail
Photo Credit: Matt Furman

Best Place to Buy Original Art Without Needing a Tiny Paddle

Goblin Shark Emporium

Almost everything in this Oceanside shop is made by local artists and independent weirdos, and almost none of it requires a gallerist’s budget. Goblin Shark Emporium rotates a new featured artist every month between the vinyl crates, blacklight posters, and hilariously specific stickers, so you can walk out with original work and a tarot reading to contemplate as you sip your Banana Dang Coffee from a couple storefronts down.

Best Hidden Gem

Through the Fold

Tucked within the potting tables and ferns of Mission Hills Nursery, the oldest nursery in Southern California and a Kate Sessions original, sits Through the Fold, the sweet indie bookstore that mother-daughter team Gail Levine and Jennifer Medeiros hand-built and opened in late April. Two retired educators and lifelong bibliophiles run it like a neighborhood living room: three book clubs, toddler story time, and a summer camp for the 7-to-12 set. It’s the rare retail run that smells like soil and new paperbacks, which is to say, like a very specific kind of heaven.

Best Place to Blast Off Into Another Universe

Mysterious Galaxy Bookstore

Open since 1993 under the unbeatable tagline “Books of Martians, Murder, Magic, and Mayhem,” this Rosecrans Street institution is the city’s portal for anyone who would rather be on a different planet. Load up on sci-fi, horror, and fantasy, then stick around for the weekly Dungeons & Dragons campaign, because the only thing better than reading about another universe is rolling a d20 inside one.

Best Stop into Trinket Town

Library Shop

On the ground floor of the downtown Central Library, tucked into the Joan and Irwin Jacobs Common, sits the Library Shop, a tightly curated gift store stocked with presents and trinkets you didn’t know you needed: wind-up kitchen timers, specialty pencils, felt coasters in colors cheerful enough to overcome the first half of the Padres’ season—you get it. Every dollar funds the San Diego Public Library system, which makes the shop’s official “Guilt-Free Shopping” motto the rare slogan that holds up. Come for a paperback, leave having formed a genuine emotional attachment to a $4 pencil.

Best Window Shopping

Purrgatory

The window at this North Park shop is alive: a front-of-house catio where adoptable rescue cats audition for your heart while you pretend to be just browsing. From there, a literal catwalk runs along the ceiling to a back resting room (because existing around inferior beings is exhausting for cats). Owner Vera Blatchley of Purrgatory stocks the full cat-lover arsenal, plus a wall of gifts for the feline who already has nine of everything. Fan favorite: a retro-style, bubblegum-pink Kit-Cat Clock.

Best San Diego Mood Board

Club Paradise

Surf art’s everywhere, but it’s somehow always a little kooky. Painter Andy Davis’ style captured that elemental soul, making him one of the most successful surf artists of the last few decades (check his giant mural at Town and Country Resort). His tiny Encinitas storefront, Club Paradise, is a gallery-slash-gift shop that stocks his paintings and prints—and he’s using the space as a culture club for local and touring creatives.

Best Limited-Edition Tan Line

Tulux Resortwear

Tulux is the Pacific Beach swimwear label out of Cass Street, where designer Yamhed Torres turns the whole Tulum fantasy into bold, limited-run bikinis. This year, Vogue México y Latinoamérica named her one of just 10 emerging designers to watch, so each suit comes with the kind of credentials that practically books its own sunset getaway. Everything is one and done: When a piece sells, it’s gone for good, which is either smart scarcity or the universe telling you to commit.

Ramen Nagi Table full of food Best UTC Westfield Mall Restaurants and Bars San Diego

Best Malachite-to-Millionaire Shortcut

Pacific Beads

Free lotto tickets at crystal shops? Yes, please. Pacific Beads owner Shlomo Gruer greets you at the door of this Clairemont Mesa warehouse with 4,000 square feet of crystals, geodes, and beads by the bin. You come for wholesale amethyst and sterling findings; you leave holding a fistful of healing stones and a statistically remote shot at early retirement. Need another reason to visit? Owner Gruer has his own line of jewelry, and Pacific Beads also hosts jewelry-making classes.

Best Nostalgia Purchase

123 Sweetsss

El Cajon’s Parkway Plaza could look radically different in the near future, as city officials are hatching plans to reinvent the one-time community and commercial center. Inflection points of iconic structures are always compelling times to visit and tabulate your own urban-planning daydreams. As you do, hit the first NAMA-certified automatic cotton candy vending machine in the country. Push a button, and 123 Sweetsss spins you a fresh cloud of childhood in under a minute. No carnival, no county fair admission, no sweaty teenager in a paper hat required.

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Photo Credit: Matt Furman

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Photo Credit: Matt Furman

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Photo Credit: Matt Furman

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Photo Credit: Matt Furman

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Photo Credit: Matt Furman
Photo Credit: Matt Furman

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Photo Credit: Matt Furman

Partner Content
Everything SD JULY 31, 2026

The Best of San Diego 2026: Health & Outdoors

From getting your sweat on at hip-hop class to celebrating with a zero-proof cocktail, here are San Diego's top fitness and wellness spots

The Best of San Diego 2026: Health & Outdoors
Photo Credit: Brett Butterstein

Best We Named It What for Why Oh Dear

Cush-pii

For thousands of years, the Kumeyaay who lived in this area called a mountain south of Julian Cush-pii, meaning “sharp peak.” Then, after the Civil War, Confederate sympathizers saw that same mountain and decided to rename it Stonewall Peak—after General Stonewall Jackson. The name stuck for nearly a century and a half, until Cuyamaca Rancho State Park announced earlier this year that the name will return to its original, Cush-pii. Hike to the summit for expansive views of the Coronado Islands to the west and Mexico to the south.

Courtesy of Culture Shock San Diego

Best Pop and Lock Spot

Culture Shock

In 1993, Angie Bunch gathered a group of hip-hop dancers—called Culture Shock Dance Troupe—and gave them a space to practice and perform. As hip hop grew through the ’90s, so did Culture Shock. It has since become a nonprofit, a space for young and old, beginner and expert dancers. Culture Shock has also expanded to Los Angeles, Oakland, Las Vegas, Chicago, Atlanta, New York City, and Washington, D.C., as well as Ottawa and Toronto, Canada.

Best Way to Sweat on a Lava Lamp

Yoga Box

In 2019, Amanda Leach created the Yoga Box method, which takes high-energy flows and adds strength-building poses in heated, vibey, lava-lamp-lit studios. What started on Grand Avenue in Pacific Beach has spread to 15 locations across the county, with even more trickling into Denver, Chicago, and Brooklyn. The best part? Mindfulness newbies who can’t touch their toes and six-packed contortionists can hang in the same class. You can customize each session based on your ability and fitness level.

Courtesy of Fit Athletic Club

Best Leg Day Turned Social Hour

Fit Mission Beach

A gym taking over a historic beachfront pool sounds like the setup for a new season of Love Island, but Fit Mission Beach operating the nearly 100-year-old Plunge at Belmont Park is real. The independent fitness brand has spent the past several years building a loyal following through group fitness classes, community events, and a members’ social club overlooking the ocean. Upstairs, members can work remotely, meet friends, or hang out long after their workout ends. Between the Plunge, the coworking-style lounge, and a packed calendar of events, Fit has evolved into something bigger than a gym. It’s a clubhouse for San Diego’s fitness crowd.

Best Place to Learn What a Vagus Is

Breathe Degrees

The wellness world is finally transitioning away from HIIT workouts and cult-like spin classes, where your heart rate hits Zone 5 within minutes and stays there until cooldown. Good. At Breathe Degrees, wellness takes the form of zenned-out communal breathing sessions or vagus nerve–activating cold plunges. Breathwork is said to boost your mood in the short term and improve your heart health in the long term, and maybe that’s why everyone’s coming back for more. You can’t run into someone in Carlsbad who hasn’t dropped into at least one breathwork session, and now the studio has opened a second location in Liberty Station.

Photo Credit: Shot On Us

Best Pilates Studio for People With Tiny Roommates

Soul Pilates and Care

Pilates wasn’t just popular this year; it was practically a requirement for maintaining your San Diego residency. New studios seemed to appear weekly across San Diego, each promising stronger cores and better posture, but Soul Pilates and Care found a way to stand out by addressing a challenge many parents know well: finding time to exercise at all. Fitness doesn’t have to compete with parenting responsibilities. Parents can drop their kids off with trained caregivers while they head into reformer classes, eliminating one of the biggest barriers to working out. The studio has earned strong reviews for both its instruction and family-friendly approach.

Best Million-Dollar Massage

Spa at The Del

The Hotel del Coronado’s sweeping $550 million restoration touched nearly every corner of the historic resort, but one of the most anticipated unveilils was the debut of its redesigned spa. The oceanfront wellness destination now features 21 treatment rooms, a relaxation lounge, a sauna, steam room, and a treatment menu inspired by the coastal environment just steps away. The redesign blends the Del’s Victorian legacy with a cleaner, more contemporary aesthetic, creating a space that feels distinctly SoCal rather than generic luxury hotel. For locals who don’t have time for a vacation, it’s the next best thing.

Best Cheers Without Beers

Good News Bar

As non-alcoholic beverages continue their meteoric rise, Good News Bar has become one of San Diego’s most compelling arguments for a booze-free evening. The University Heights hotspot serves a menu of carefully crafted zero-proof cocktails that borrow techniques and ingredients from traditional cocktail programs (it’s not just fancy juices and soda water), minus the hangover. The space also hosts regular community events and has quickly become a gathering place for everyone from sober San Diegans to the merely sober-curious. In a nightlife industry built around alcohol sales, Good News proved there’s plenty of demand for connection without the buzz.

Everything SD JULY 31, 2026

The Best of San Diego 2026: Kids & Family

From elephant encounters to escape rooms, these are the adventures that kept San Diego families busy all year long

The Best of San Diego 2026: Kids & Family
Courtesy of San Diego FC

Best Trunk Show

San Diego Zoo Safari Park’s Elephant Valley

If you can’t quite swing the cost of a trip to the African outback, the Safari Park’s new Elephant Valley is a pretty convincing Plan B. The 13-acre immersive habitat—the largest project in the San Diego Zoo Wildlife Alliance’s 109-year history—is home to eight African elephants, but it’s the thoughtful details that steal the show. Keep your eyes open for intricate Kenyan-inspired artwork, native landscaping, and stop by the Mkutano House, where you can grab lunch with a front-row view of the herd.

Best Fresh Grounds

Pepper Park

Pepper Park became the emotional anchor of the bayfront overhaul when the National City park reopened this March with a 2.5-acre expansion. Hopefully that’s just the start. The California Coastal Commission also approved the city’s ambitious waterfront plan, clearing the way for a long-envisioned 77-acre bayfront makeover with more green space, better bike paths, and improved waterfront access. Money still has to be raised, but head to Pepper Park, sit on a brand-new bench, and gaze out at the future of the South Bay.

Family holding hands walking up to a free concert at Balboa Park's Spreckels Organ Pavilion in San Diego

Best Community Sports Glow-Up

Willie Henderson Sports Complex

Not every family destination comes with roller coasters—sometimes, they have paint rollers. The Willie Henderson Sports Complex in southeast San Diego recently received a new paint job and major facelift (courtesy of San Diego FC, the Prebys Foundation, and community advocates), giving thousands of kids a safer, smoother, and more colorful place to play basketball or soccer. If your weekends revolve around sports gear, folding chairs, and orange slices, you’ll definitely appreciate the upgrade.

Best Slice in the Galaxy

Killer Pizza From Mars

Parents come for the pizza. Kids come for the games. Sci-fi nerds come for it all. Killer Pizza From Mars is an Oceanside mainstay for families who love arcades, vintage Star Wars memorabilia, and piled-high pizzas with outrageously silly names like the “Mars”gherita pizza. Order a basket of Killer Fries, sink your teeth into a Martian Melt sandwich, and don’t be surprised if your kids clamor for a return mission.

Best Return to Monkey Business

Fanuel Street Park

After what must have felt like an eternity for Pacific Beach families, Fanuel Street Park’s playground is finally back. The old play structure got the heave-ho nearly two years ago, but this spring, the community raised enough donations to replace it with modern climbing structures, new swings, and better accessibility. It’s finally back to being a low-key locals spot perfect for picnicking, splashing around, and letting the kids burn off some energy.

Photo Credit: Farah Assi

Best Way to Frustrate Your Child in a Fun Way

Lara’s Labyrinth

If screen time has obliterated your attention span, try giving your brain a workout at an escape room. Lara’s Labyrinth provides a few options ranging from kid-friendly to “try not to pee your pants in fright,” where participants can attempt to escape an enchanted forest or decipher clues left by Leonardo da Vinci. (Some rooms have G, PG-13, and R-rated versions for your family’s comfort level, but maybe save the “Cannibal” room for an adults-only excursion.)

Best Babysitter With a Degree in Marine Biology

Living Seas at Birch Aquarium

Birch Aquarium has always made a splash, but the $18.7 million Living Seas exhibit is a tidal wave of awesome. The immersive exhibit features different marine ecosystems throughout the Pacific Ocean, from the warm aqua waters of tropical zones to the frigid (but nourishing) Pacific Northwest. Bigger is better here: There are areas designated for the gigantic sunflower sea star and giant Pacific octopus, so prepare for oceanic marvels to wow you.

Best Hip New Thing at the Hip Kid Place

Artopia at The New Children’s Museum

Forget “don’t touch the art.” At Artopia, touching, building, climbing, experimenting, and making a colorful mess are all exactly the point. Created by the museum’s in-house Creative Studios team, the interactive space invites kids to become artists through hands-on projects like weekend ceramics workshops and after-school programs. When creativity gets a little chaotic is when it’s at its most fun.

San Diego family friendly restaurant Corvette Diner featuring kids

Best Free-Range Kid Lawn With Wine

Grand Social at the Fairmont Grand Del Mar

The Fairmont Grand Del Mar used to feel like someplace you admired from afar. Grand Social changed that. Three levels of outdoor space are now home to a bar and grill, bocce courts, and other lawn games, as well as a summertime concert series and other family-friendly events that welcome locals just as much as overnight guests. It’s proof that one of San Diego’s fanciest addresses also knows how to have a little fun.

Best Place to See Sharks and Only Be a Little Scared

SeaWorld’s Shark Encounter

You don’t need a cage to come face-to-face with sharks anymore. SeaWorld’s revamped Shark Encounter lets you get startlingly close to species like reef sharks, massive sand tigers, and endangered Australian leopard sharks, all inside newly redesigned habitats. It’s equal parts adrenaline and education, and a good reminder that these misunderstood predators are closer to Bruce in Finding Nemo than Jaws in… well, Jaws.

Photo Credit: Richie Wireman

Best Mission for Major Tom

LEGOLAND’s LEGO Galaxy

Houston, we have a new reason to visit LEGOLAND California. LEGO Galaxy is the plastic-brick haven’s biggest in-park investment ever, including the first new roller coaster in 20 years. Between the customizable Galacticoaster experience, build-your-own spacecraft stations, and interactive space adventures, aspiring astronauts can easily spend hours exploring this brick-built universe.

Partner Content AUGUST 6, 2026

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery

Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.

Exploring the Frontiers of Biotechnology: How Research-Focused Companies Support Scientific Discovery
Sam Sulek, co-owner of NewBioRX | Courtesy of NewBioRX

From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.

While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.

The Growing Importance of Biotechnology

In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.

Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.

This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.

The Hidden Infrastructure Behind Discovery

Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.

Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.

When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.

Why Discovery Depends on More Than Researchers Alone

As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.

Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.

As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.

Why Science Is Reaching Wider Audiences

One of the most notable developments in recent years has been the growing public fascination with science and human biology.

Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.

The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.

One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.

As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.

As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.

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