Meet local artist and animal special needs rescue advocate, Carla Naden, of Synergy Animal Rescue Carla is a San Diego animal rescue advocate who is dedicated to saving and finding homes for special needs and senior shelter animals. She is also an incredibly talented local artist with a passion for animal artwork. She combines her artistic skills with her love of animals to create custom pieces of art for people nationwide (and a portion of the proceeds helps to support Synergy’s lifesaving rescue animal work).
Carla’s artwork is tangible and easy to gaze at for long periods of time. Each time you look, you’ll see a new element or detail you missed the last 100 times. She uses paint, fabric, ink, letraset, collage, etc. to create these amazing pieces. What’s the best part? They so beautifully and so accurately capture each animal’s soul.
“I like art because I get to be messy, dirty, and creative. There are no rules,” says Carla. She also applies that same logic to her animal rescue work, thinking outside the box and doing whatever it takes to help an animal in need.
It all started with a dog named Nugget. “I was taking a tour of a shelter with another rescue organization, and there was this little, old, skinny dog—he looked like an opossum—barely moving in the back kennel. The shelter said he had one more day and that was it. I decided then and there that I would take him to spend the remainder of his old life with my animal family and me.”
Nugget was given two weeks to live, but with the help of local veterinarian, Dra Rebeca Serrano, he lived for another seven months.
In 2013, she started Animal Synergy to work with shelters to save the geriatric, the broken, and those with missing limbs or eyes. “This is the sector of the animals in shelters that everyone tends to ignore, as they are not considered ‘adoptable.’ Initially, the shelters told me it was too hard, or would cost too much. I knew I had to open people’s eyes and hearts and homes to these beautiful animals that have so much to teach us.
“We overcame the odds and accomplished exactly what everyone had told me was impossible! Thirty animals have been saved to date!
“Elvis was one of them. He was rescued from animal control. Elvis could not use his back legs or control his bowels, but there was a flicker of light in his eyes and we knew he wanted to live. We provided him with love, medical care, and support. With the help of Tsavo’s Canine Rehabilitation & Fitness Center, Inc. (who graciously donated rehabilitation services to Synergy), along with many hours of hugs and snuggles, Elvis is not only walking, but he even goes on hikes with his new family!
“Tinkerbell was rescued from animal control a few months ago, scared and broken. Tink was loved, rehabilitated, and recently road tripped to her new forever home in Oregon!”
If you want to help: “We now have an opportunity in San Diego to go into the shelter system as volunteers and practice the art of kennel enrichment. This means not just walking the dogs, but enriching their lives, changing the whole shelter experience to be one of love and kindness—sitting with them, reading to them, misting them with lavender. This means making the animals happier so when people come to look for a dog, they see a happier dog, one that perhaps knows how to sit, one with love and hope in its eyes; not sadness. At the end of the day it’s all about the animals—let’s make it a good day.”
For more information on art or volunteering contact [email protected].
Artist India Thompson Weaves New Meaning into Everyday Items
On view at Mingei International Museum now through October 18, Thompson's basketry invites viewers to notice the seemingly mundane
Photo Credit: Ron Kerner
By Isa Adney
When was the last time you really looked at your fridge? Not for milk or ketchup or that takeout you hope is still good, but really looked at it. Considered it. Its texture. Its shape. Its role in your life. “Never” is probably your answer here. But once you’ve seen India Thompson’s life-size fridge made of reed, you’ll probably pause the next time you’re in your kitchen.
Thompson’s new Looks Like Home exhibit on view at Mingei International Museum takes everyday items that most of us use on a daily basis—the things that usually make our lives faster and more convenient—and renders them useless but beautiful as intricately woven reed sculptures.
The museum’s name comes from the philosophy of Yanagi Sōetsu, who wrote in the essay “The Beauty of Miscellaneous Things” that “when one becomes too familiar with a sight, one loses the ability to truly see it. Habit robs us of the power to perceive anew, much less the power to be moved.”
Thompson joins artists who use material transformation to remake the familiar, like Katarina Kamprani who redesigns everyday objects in ways that render them physically unusable, or Do Ho Suh who recreates domestic spaces through labor-intensive processes. Thompson’s approach is quieter, more tender: She doesn’t distort. She weaves.
Photo Credit: Ron Kerner
Seeing her work for the first time brought up emotions I hadn’t felt since I was a kid watching The Brave Little Toaster, the movie that taught me to hold space for the invisible servants that make up our homes. Thompson’s collection encourages a kind of reckoning with what it means to ignore the essential. It asks you to reconsider what “home” means in an era where so few can afford to buy one. Her sculptures are like a challenge to pause where you usually press on. Being close to her work is like taking a breath and not realizing how long you’ve been holding it.
Thompson was born in Los Angeles and is now a multidisciplinary artist based in San Diego. While ceramic is her primary artistic medium, this exhibition highlights her exploration of basketry—a thousand-year-old, time-consuming process and an art form she describes as one of “care and memory-keeping.”
Thompson also happens to 9-to-5 as Mingei’s studio program specialist. Assistant Curator Ariana Torres didn’t know about Thompson’s basketry work until she saw Thompson post a picture of her woven toilet paper on Instagram. Then came a woven microwave.
“It seemed really poignant and uncanny,” Torres says. “It was mundane, but it was also kind of quiet … something you wouldn’t think anybody would focus on.”
Photo Credit: Ron Kerner
Thompson began making art five years ago in her college ceramic class called Handbuilding, and she immediately fell in love. The first art she ever shared with others were her ceramic figurines: round, red-clayed pot-like sculptures with minimalist, barely-there faces in a variety of expressions. Some look surprised. Some look very concerned. Some look like they spend Friday nights at a Star Wars cantina. She calls them “Moots.”
The definition of the English word moot, in verb form, is “to gather and discuss an important topic,” as Thompson explains. “They look so serious … like they’ve wriggled through the earth to talk to each other.”
Thompson found her way to basketry three years ago and learned by watching YouTube videos.
“It’s something you can do at home,” she says. “And I love a repetitive process.”
The toilet paper roll came to her while making a cylinder that she thought looked like a roll of Charmin. Then she thought maybe she should make one on purpose. “I just thought it would be funny and really challenging, too,” she says. “Because there’s no tutorial for that. Why would there be, right?”
She figured it out and shared it on Instagram. People loved it. It received more than double the amount of likes and comments she usually got, but what really struck her was how many people came up to her in person to talk about how they connected with it. That, to her, was even more meaningful than the online response.
So she kept going and chose to make a microwave next.
Photo Credit: Ron Kerner
“[It’s an] object we all own and we all need,” she says. “Yet no one really cares about a microwave.”
She started the collection during a time when her landlord was coming into her apartment constantly with a crew of people, making notes of what they were going to remodel without ever acknowledging her in the room.
“It was such a weird fishbowl moment,” she says. “I technically don’t own my apartment, but I still consider it home. I live here and I pay to live here, but this isn’t mine. We live in this space and I call it my apartment. I call it my refrigerator. But it could be taken away at any moment.”
It dawned on her how much we depend on things we don’t own, how little we notice the things we rely on every day, and how temporal the word “my” can be.
The woven refrigerator is the largest in Thompson’s collection at Mingei, and inside it you can find additional woven items like a ranch bottle, a Brita filter, and a sandwich on a plate. You can’t open the freezer door, but if you look carefully between the gaps of woven reed, you might be able to see a few other things Thompson made and placed inside.
“If you really look closely,” she explains, “you’ll be rewarded.”
Charitable gatherings, downtown music festivals and theater premieres—of both the heartwarming and thought-provoking variety—are among San Diego’s standout events this weekend. You can’t spell fundraising without ‘fun,’ and both elements are central at Poway OnStage’s Taste of the Towne and the Switchfoot Bro-Am. Listeners of blues, reggae rock and silky smooth jazz can check out the East Village Blues Fest, Field of Dreamz and the San Diego Smooth Jazz Festival, respectively. As for the city’s thespian community, new shows include Cygnet Theatre’s production of Broadway favorite The Spongebob Musical and the world premiere of the OnWord Theatre show Marti Gobel’s Adult Storytime: A Caregiver’s Guide To The Blues.
The tasteful appetizer to Switchfoot Bro-Am’s annual Beach Fest is the laid-back Benefit Party, returning this Thursday from 6-10 p.m. at Viasat. Guests will be treated to a curated dining menu, a performance by Switchfoot with special guests, and the chance to bid on live and silent auction items, including local excursions, apparel packages, and deluxe arts experiences. Individual ticket options include general admission ($300) and reserved seating ($450); the money raised will go towards youth-centered programming at six local nonprofits.
6155 El Camino Real, Carlsbad
Taste of Our Towne at Poway Center for the Performing Arts
June 13
Patrons of Poway OnStage are invited to Taste of Our Towne, the organization’s annual culinary fundraiser, this Saturday at 5 p.m. at Poway Center for the Performing Arts. The evening will begin with auctions, plus bites and libations from over a dozen local vendors before magician Chris Funk, aka The Wonderist, takes the stage for an interactive comedy show.General admission is $115 for Taste of Our Towne; proceeds from this event will benefit Poway OnStage’s Professional Performance Series and Arts in Education Initiative.
Rod Stewart at North Island Credit Union Amphitheatre
June 12
Before (potentially) riding off into the sunset, British rocker Rod Stewart is strutting his stuff stateside with the unconventional voice and unquestionable verve that’s propelled his nearly six decade-long solo career. Though the “Da Ya Think I’m Sexy?” artist’s days on the road may be dwindling, that’s even more reason to give him his flowers in the present. Stewart’s upcoming show this Friday at 7:30 p.m. at North Island Credit Union Amphitheatre will feature prolific singer-songwriter Richard Marx as the opening act. Tickets start at $40.
2050 Entertainment Circle, Chula Vista
Switchfoot Bro-Am Beach Fest
June 13
Following Thursday’s Benefit Party, the 22nd annual Switchfoot Bro-Am will switch (get it?) from its fundraiser to a free day at Moonlight Beach for Saturday’s all-day Beach Fest. From 7 a.m. to 3 p.m. there will be surf competitions—including surf jousting—and from noon to 5 p.m., Sun Room, Telephone Friends, Kimiko, a handful of special guests and, of course, Switchfoot will perform for attendees. Additionally, throughout the day, there will be a variety of vendors and brand activations to explore. Admission is free with RSVP, while VIP pit tickets are $195.
As the mysterious saying goes, ‘If you build it, they will come,’ but instead of Iowa cornfields, this time the message is coming from inside SD’s home ballpark. This Saturday, Ocean Beach natives Slightly Stoopid will headline the first-ever Field of Dreamz Festival, and they’ve brought along a handful of ska, reggae and island-inspired rock acts for the ride. Doors will open at 3 p.m., and fans can see sets by Stephen Marley, Pepper, Sublime—whose first album with frontman Jakob Nowell drops Friday—and more. Ticket options include standard admission ($125), floor tickets ($188), plus All-Star VIP ($244) and Hall of Fame VIP ($610) passes.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
June Gloom isn’t stopping San Diegans from making the most out of the month. There’s something for every music lover, from swaying to smooth jazz at The Rady Shell to rocking out at Slightly Stoopid’s Field of Dreamz Festival. Art enthusiasts can visit the Mingei for an exhibit showcasing Native American and Pacific Rim heritage, while foodies can try the latest fried fad at the San Diego County Fair. Whatever your interests, it’s time to text the group chat and make some plans. Here are all the best things to do in San Diego this month:
Khalid is headlining his first tour since 2019—this time for the R&B and pop showstopper After the Sun Goes Down—and he’s ready to dance through Cal Coast Credit Union Open Air Theatre.
Photo Credit: Angela Babby / Courtesy of Angela Babby
Theater & Art Exhibits in San Diego This Month
6/5–7/19
With a beat that can’t be stopped, New Village Arts will revive the joyful musical Hairspray, a fusion of teen pop stardom and racial integration in Civil Rights–era Baltimore.
6/13–9/13
Cat Gunn poignantly examines the impact of forced separation from ancestral lineage through If Only by the Light of a New Moon, their solo museum debut at ICA Central.
Proceed to Pride Month with the Out & Abt Festival, featuring a carnival-themed playground at The Soap Factory, an afterparty hosted by Gossip Grill, and the next day, a sapphic poolside bash at the Hard Rock Hotel.
6/10–7/5
Imagine and experience your favorite fairytale ending during the San Diego County Fair, which returns this summer with a new theme: Once Upon a Fair.
11 & 13
The return of the Switchfoot Bro-Am means two things: an elegant seaside fundraiser in North County and a free bash at Moonlight Beach full of sun, surf competitions, and live music.
For the first time, NASCAR will start its engines in San Diego. Naval Base Coronado will host this one-of-a-kind racing spectacle to commemorate the U.S. Navy’s semiquincentennial.
25
Itadakimasu! In other words: Let’s eat! Sample, then rank, the best Pan-Asian dishes from local eateries at Julep Venue during SD Mag’s 21+ Omakase Open, done to support the Convoy District.
28
If you ever needed a reason to eat ice cream and gelato, here’s a charitable one. Raise money—one waffle cone at a time—for Feeding San Diego during this year’s Scoop San Diego festival.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
Dive into the unexpected this weekend, where curated meals, experimental performances and behind-the-scenes experiences await. Foodies are invited to the first 2026 gathering of The Blank Table as well as Chef Onyi’s seasonal Rooted dinner at Millport. Broaden your artistic horizons with Project [BLANK]’s Working Title No. 5, or check out the genre-bending musical lineups at Seek Fest or Fiesta Del Sol. As an added bonus, The Rosin Box Project is pulling back the curtain and opening a trio of after-hours rehearsals to the public ahead of its new Incubator Lab show.
San Diego may be a craft beer capital, but it’s also home to a diverse array of wineries. During the San Diego County Vintners Association’s annual San Diego Wine Week, oenophiles can sample several of the best pours the region has to offer. The centerpiece event, Sunday’s all-inclusive SDCVA Wine Festival from 3-6 p.m., will feature over 20 local wineries at Bernardo Winery; general admission is $90. Additional Wine Week events include Vintners Table at Cordiano Winery (Thursday), San Diego Wine Country at the Bay at Mission Beach Women’s Club (Thursday) and the Seedling Soiree at Olivewood Gardens (Saturday).
Citywide
The Blank Table
May 28
The Blank Table series is an exercise in local culinary creativity, innovation and collaboration with the most secret of ingredients readily available: the element of surprise. On six Thursdays from May-October—with year seven of the series beginning this Thursday at 6 p.m.—60 patrons will be served a unique menu with five set courses, each with curated cocktail pairings. And to keep the air of mystery alive, the dinner location and menu will not be disclosed until 24 hours ahead of time. Tickets are $275 for Thursday’s dinner and a season pass for all six monthly dinners is $1,402; a portion of event proceeds will be donated to Feeding San Diego.
Surprise Location
Rooted: A Dinner Experience by Chef Onyi at Millport
May 30
Chef Onyinyechukwu Akpa welcomes food lovers to try a seasonal spread, dually inspired by her mastery of West African flavors and California’s seasonal ingredients, during the second edition of Rooted: A Dinner Experience at Millport. This Saturday from 6-9 p.m., chef Onyi will serve a five-course tasting menu, with dishes such as slow roasted beef, plantain upside down cake and akara, Nigerian black-eyed pea fritters. The meal will be entirely gluten-free, with vegan accommodations also available. Tickets are $115 and can be purchased here.
775 13th Street, Imperial Beach
Bridgerton & Blooms High Tea at Estancia La Jolla
May 31
Dearest reader, Estanica La Jolla opens up its grounds once a month for its outdoor Tea in the Garden series, and you’re in luck, because this month’s tea time is inspired by the enchanted English setting of Bridgerton. During the Bridgerton & Blooms High Tea this Sunday from noon to 3 p.m., guests can savor an afternoon worthy of the ton, complete with floral accoutrements, custom teas, cocktails, finger foods and enough sweets treats for Lady Whistledown to write home about. Tickets are $82.
9700 North Torrey Pines Road, La Jolla
Courtesy of Fiesta Del Sol
Concerts & Festivals in San Diego This Weekend
Juvenile with the 400 Degreez Band at House of Blues San Diego
May 29
Over the years, Juvenile has more than proven himself as an all-time emcee, with his breakout 1998 album 400 Degreez still a defining example of the South’s hip-hop brilliance. This Friday at 7 p.m. at House of Blues San Diego, Juvenile will play hits like “Slow Motion” and “Back That Azz Up,” along with selections from Boiling Point, his first album in 12 years. Plus, he’ll be joined by the sensational 400 Degreez Band, and as anyone who’s seen his NPR Tiny Desk performance already knows, Juvenile with a live ensemble is a match made in music heaven. Tickets start at $55 for this concert.
1055 Fifth Avenue, Gaslamp
Kuumba Fest
May 30
Kuumba Fest returns this Saturday from 11 a.m. to 5 p.m. with the theme of “Black 2 Mind, Spirit & Body” for its 34th annual iteration. This free community festival, organized in support of the city’s Black Arts + Culture District, will feature DJs, dancing, spoken word, musical performances and an African marketplace with food, apparel, health resources and more. Then from 6-8 p.m. at the Elementary Institute of Science, the festival will conclude with a screening of the documentary American Curl followed by a Q&A panel with the film’s producers.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Your cup of coffee shows up exactly how you like it. The fully booked restaurant suddenly has a table. The last-minute, once-in-a-lifetime experience somehow comes together without a hitch. In the world of hospitality at top resorts, there’s an iceberg of scrupulous planning for each guest.
A concierge is in charge of that iceberg. There’s even an award for the best in the world: the Les Clefs d’Or Young Leader Award. It’s a months-long, multi-stage process with interviews, tests, and international competition, culminating at a global congress. Each member country only gets one nominee. Representing the US this year? Simona Marciulaityte from San Diego.
As Chef Concierge at Rancho Valencia Resort & Spa—a Relais & Châteaux retreat with Forbes Five-Star and AAA Five Diamond, a highly accoladed place with commiserate expectations—Marciulaityte is equal parts doer, fixer, and project manager for guests’ sometimes wild travel dreams.
“We see hospitality as theatre,” she explains. “There are a lot of moving parts, but when we arrive to the stage, it’s always with grace and a performance to create an incredible experience for the guests.”
That impossible-to-get reservation with custom cake and balloons at the table? She’s already texted three people. A guest calling on their way to the Zoo requesting a VIP-tour in 15 minutes? Booked in seven. The usual ‘Hey can you schedule me an appointment with Hermès to buy a $30K Birkin bag and plan my proposal in Italy’ request? Oddly specific, true story—and fully handled.
Courtesy of Rancho Valencia
“Great concierge work truly begins long before a guest ever steps on property,” Marciulaityte says. “Who is traveling, notes from prior visits, special occasions, and dining history help me understand the nature of the stay. For new guests, I read between the lines: the questions they ask, the pace they seem to want, the kinds of experiences they gravitate toward.
“Curation draws on something that can’t be replicated by a search engine. It’s years of genuine relationship-building with partners across San Diego and beyond.”
Nearly a decade ago, Marciulaityte was juggling life as a personal stylist at Nordstrom and hostess/server at Brian Malarkey’s Herringbone and Searsucker. After working an event for the San Diego Concierge Association, she had a moment of clarity: “I remember thinking, oh my god—this is exactly what I want to do.”
Being a part of Les Clefs d’Or grants entry to a global network of concierges who operate like a very discreet, very efficient hotline (“In service through friendship,” as their motto goes). When local super-chef Tara Monsoud was nominated for a James Beard, Marciulaityte worked with the SD Concierge Association and Le Coq to send flowers and photos to Chicago where the chef was staying.
“It’s not only guests—we hope to touch everyone with our concierge magic.”
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
2025-Torch-SD-09131839 (2)
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
