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There’s so much to see, shop, and eat in this coastal North County town
Bubbles by the Beach mural
There’s a lot happening in Oceanside’s dining scene, even if you can’t see it all just yet. Flying Pig Pub relocated to a new spot on Mission Avenue this month. In its place (for now) is chef William Eick’s Japanese fried chicken sandwich pop-up, Naegi, which will be expanded by the end of summer into a permanent Japanese tasting menu concept, Matsu.
Carte Blanche Bistro & Bar
In the meantime, try Eick’s Famous Karaage Sando: a crunchy fried chicken thigh topped with togarashi mayo, cabbage, and teriyaki sauce between two slices of milk bread. Also to come on Tremont Street is Tremont Collective, a co-op that’ll house retail and restaurants like Bottlecraft and Al Fresko so you can dine, drink, shop, and play in one place. Until then, explore the new kids that are already open, like Frankie’s for cocktails and live music, Craft Coast for a taste of Oceanside craft beer and tacos, and Carte Blanche Bistro & Bar for French- and Mexican-inspired plates—all opened in the last year.
Sea Hive
Secondhand shoppers rejoice—Oceanside is chock-full of antique malls, curated vintage boutiques, and thrift stores to scour. Poke around South Oceanside, where you’ll find Sea Hive—a 13,000-square-foot antique mall with everything from jewelry and jeans to midcentury furniture and grandfather clocks. Just down the street, you can sell or trade your gently used items before you peruse the racks at Captain’s Helm. They stock vintage band tees, ’90s crewnecks, and accessories, and there’s even a café (Captain’s Grounds Coffee) to keep you caffeinated while you shop.
California Surf Museum
No matter what’s on your agenda, you can’t go too far without spotting one of Oceanside’s colorful outdoor murals; there are over 30 created by local and visiting artists alike. Snap a photo of the Star Theatre mural on Civic Center Drive on your way to the Oceanside Museum of Art—exhibits this summer include painting installations by Taylor Chapin and an exhibit of 35 works by Mark Bryce. Closer to the water, the California Surf Museum recently reopened their permanent exhibit of memorabilia that chronicles the history of Southern California’s surf culture. Sound like a lot to see? Make a staycation out of it so you have more time to explore. The Seabird Resort and Mission Pacific Hotel both opened in May and offer sweet amenities and ocean views.
Where to eat, shop, and explore in this burgeoning beachside town
A coastal gem that feels like it’s been heavily polished over the last several years, Oceanside effortlessly blends beach-town charm with a burgeoning foodie and things-to-do scene. From its iconic pier and swim-and-surf worthy beaches to its hidden culinary treasures—and everything in between—Oceanside is having a well-deserved moment, that by all accounts, is here to stay. This guide highlights some of the must-visit spots that make Oceanside shine.

An elevated take on Italian-inspired cuisine, Allmine showcases masterfully crafted artisanal pizzas, handmade pastas, and thoughtfully curated natural wines. With careful attention to ingredients—like imported Italian flour for their signature pizza dough—and making nearly everything in-house, from rich sauces to house-cured sausages and creamy burrata, every dish reflects a commitment to quality and craftsmanship.
119 S Coast Hwy.
Communal Coffee offers a wide selection of coffee, teas, fresh pastries, and cafe bites all set against a boho-chic space with creative energy, and plentiful indoor and outdoor seating. A favorite for those working remote, as well as business and friend meet-ups.
602 S Tremont St
The ultimate lounge for breathtaking ocean views and vibrant sunsets, The Rooftop Bar at Mission Pacific Hotel also features a stellar drink and food menu. With its stylish ambiance, creative cocktails, and shareable bites, it’s a must-visit for a chic coastal experience in Oceanside.
201 N Myers St.
A new addition to the historic Brick Hotel, The Lobby Tiki Bar & Grill is a vibrant tiki-inspired vibe with Instagram-worthy drinks, and island-infused American cuisine. Don’t miss the Tiki dancers during Friday’s dinner service.
408 Pier View Way
One of the rare Michelin-starred restaurants in San Diego, Valle showcases the flavors of Baja California through elevated, modern Mexican cuisine with an extensive wine list highlighting Valle de Guadalupe wines. The multi-course experience is ripe for a special-occasion set amongst a breathtaking ambiance—with ocean views as the cherry on top.
222 N Pacific St
Head to Rose Cafe for breakfast, lunch or a little of both with their popular brunch menu and enjoy tasty bites in a charming and cozy setting. They offer a surprisingly large and diverse menu whether you’re popping in for a quick coffee, or fixing for a full on meal.
1902 S Coast Hwy
Merenda is an authentic European-inspired wine bar with a diverse wine list and selection of light bites, including a build-your-own charcuterie experience with a choice-of cheeses and meats.
1931 S Coast Hwy
A refined and modern Japanese omakase style experience, Matsu uses seasonal ingredients and meticulous techniques to offer a five-star dining experience. Helmed by chef/owner William Eick, his menu blends tradition with innovation and the food is as much art as it is delicious.
626 S Tremont St
An Oceanside staple since 2013, Wrench and Rodent Seabasstropub is sustainability-driven sushi-forward spot is known for inventive flavors and a daily-changing menu, with a focus on responsibly sourced ingredients. The eclectic vibe makes for an effortlessly cool setting.
1815 South Coast Hwy
Blending Balinese flavors with modern California cuisine, Dija Mara offers bold, umami-rich dishes. With a stylish, laid-back atmosphere and a well-curated natural wine list. It’s a worthy visit for adventurous and spice-loving foodies.
232 S Coast Hwy
The Plot features an elevated earthy vibe with outdoor dining in a garden-setting complemented by its inventive plant-based dishes. Artfully crafted sushi rolls are popular, as well as the brunch, where the vegan chicken and waffles and the bold and bountiful Bloody Mary, are a crowd favorite.
1733 S Coast Hwy.
Little Fox Cups & Cones makes creative ice cream concoctions with a host of inventive flavors, and tried-and-true classics. While they dish out traditional cups and cones of ice cream, they also have their popular ice cream taco, ice cream cakes and other goodies. As a bonus they cater to all dietary needs with a few seriously good vegan options. Everything is made in house, from scratch.
1940s S Freeman St
In an unassuming strip mall, 24 Suns is a shining culinary achievement. Two former Michelin three-star restaurant chefs have taken over an old dive bar, and turned it into a chef-driven culinary experience with a focus on modern Chinese cuisine.
3375 Mission Ave.
Using parts of their house and parts of their garden, the Pig is reborn
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There is something familiar and vulnerable about those glasslike panels above the entrance to the new Flying Pig.
“Shower doors,” laughs owner Aaron Browning, pointing at her husband.
Yep, that’s it. Shower doors from the ’70s. That hard plastic almost-glass, dimpled to secure the privacy of our own dimples. As we’ve heard, the pandemic rattled and snapped supply chains, bulled its way through the china shop of how we send and receive the things we need. So, unable to get windows that fit, Roddy Browning’s glance fell on old shower doors in his home (while many of us made banana bread during the pandemic, Roddy rebuilt his home). He measured them, smiled, found yet another solution in the discard pile.
This is why I have always loved The Flying Pig. It’s why Oceanside loves the Pig. When Roddy and Aaron opened their original restaurant in 2011, they found a one-story building in an obscure, forgotten location. And they resuscitated it, filled it with life and art and good Southern food. With old vinyl records, succulent pork chops, ramshackle mason jars, buttery grits, kitschy garage sale finds, hush puppies, eye-popping tchotchkes, so much bacon, figurines with moxie, craft beer and good booze.
The pandemic was hell on restaurants, and the Brownings weren’t spared. They had to close their second Vista location (they openly admit that location never worked, and the pandemic expedited the end of its run). They moved from their original spot and had to find a new home. But, the silver lining: They bought a building on Mission Avenue in Oceanside, put down real roots just off main street. And their old place is now home to Matsu, a just-opened Japanese concept from their friend and talented young chef William Eick.
Roddy and Aaron Browning, owners of Flying Pig
And so the Pig—often rightly credited with sparking a food movement in O’side years back—will remain a fixture of its future. They hired a young chef, Harrison Hackett, who studied under James Beard nominee Eli Kulp (Fork restaurant in Philadelphia), sustainability chef Eric Morris (Nightbell, in Asheville), and a hot minute at San Diego’s George’s at the Cove.
Still proudly Southern, their hush puppies are textbook deep-fried savorycakes with a side of smoked shrimp butter (lobster takes all the credit for illuminating the magic of shellfish and butter, but it works with shrimp, too). The Pig has never been accused of hoarding or even serving very many plants, but their butternut squash is excellent—pulled from the family’s garden, roasted and glazed in a serrano reduction, set atop fresh apples and a lemon-mint yogurt sauce with crispy garlic.
But it’s the chicken—brined in sweet tea, smoked, and tossed in an herb vinaigrette with oranges and greens—that’s a stunner, moist with just enough campfire, offset by the vague sweetness of the summer Southern tea. Finish the night off with a bananas Foster in a bowl, that classic way to sabotage the human pleasure center.
The Pig is now open. With a large patio and a full bar with great wine (Roddy came from Market Del Mar, and knows his wine), the Brownings hope it’ll become the neighborhood spot for a late-night nip. You’ll see Aaron standing as hostess at the front, Roddy running food, and both of them washing dishes. “The dishwashing machine busted,” she says.
No sweat. Just have Roddy make one out of old car parts.
The Flying Pig, 509 Mission Avenue, Oceanside.
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Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
Longtime SD restaurant family expands to Oceanside, knows importance of the dish pit
“My brother and I started in the dish pit,” says Ryan Ross.
Ross is a starkly nice man. I’d been warned about this, but still, it’s striking. Along with his brother, their wives, and chef Alex Carballo, he’s opening Carte Blanche, a new French-Mexican restaurant in Oceanside (French-Mexican sounds like a promising combo, as does Carballo’s escargot tostada). It’s a big deal for a long-time San Diego restaurant family. Their dad rejuvenated Old Town’s Fiesta De Reyes and The Cosmopolitan Hotel. The sons have been with him there for 11 years, scrubbing dishes and cutting avocados and crunching numbers and managing and doing whatever urgent thing needs doing (in restaurants, things are always urgent).
Though dad’s still involved, Carte Blanche is a passing of the torch, a couple of grown restaurant industry kids giving it their own go. It’s all hands on deck and—oh, who am I kidding. I’m just filling this story with stats because I didn’t hear anything he said for the next ten seconds after the words “dish pit.” I didn’t black out, but I wasn’t there.
I was standing in a blindingly bright room. Everything is hot and wet and loud and metal and chaotic, like an off-brand, apocalyptic rainforest. The air is a sauna of bleach and egg sulfur and aerated broccoli parts and abandoned ounces of booze. I am being steamed like an artichoke. I am spackled with damp bits of food. Every breath feels like partial drowning. I will break many dishes, and the dishes will break me. I was 24, and my brain brings up this memory every time I consider complaining at a restaurant.
Every U.S. citizen should be required to spend at least a month as a dishwasher in a restaurant by the time they’re 20 years old. Few realms put life into sharp perspective quite as effectively as the dish pit.
Anyway, Ross has spent time there, and that’s important for Carte Blanche’s potential success—as is Carballo and the French-Mexican idea.
“We run Mexican restaurants, and this is a bit of an evolution,” Ross explains. “We were enthralled with places like Bracero and Death by Tequila, but we were struggling to find our own identity. So we dug through the roots of Mexican cooking and culture, and read about the French influence from the war. Once we put those two together, it just became a dervish of creativity. We knew we had it.”
“Every U.S. citizen should be required to spend at least a month as a dishwasher in a restaurant by the time they’re 20 years old. Few realms put life into sharp perspective quite as effectively as the dish pit.”
Ross also admits without shame and a glint of pride that they’ll be making their own version of a White Claw. Scoff if you’re snooty, but flavored sparkling waters with an ABV have been around for centuries in very serious drink regions (Italy, for one). There are reasons to poke fun at the Claw (it’s made of malt liquor, which is the roach motel of alcohol), but the concept isn’t one of them. At CB, their housemade hard seltzer doubles as a sustainability effort, utilizing leftover garnishes and trimmings that might otherwise go in the trash.
There will be a salad of grilled frisee and jalapeño-candied lardons, pomme frites and duck mole tacos, mushroom raclettes and carne asada tartare, fig-jalapeno pork chops and Mexican hot pots in adobada broth, French and Mexican throughout. Plus a burger. Always a burger.
Carte Blanche opens Feb. 18. 339 N. Cleveland St., Oceanside.
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Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.
A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.
It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.
For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”
ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.
Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?
ASID’s answer: start with one hour.
ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”
Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.
“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”
Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.
From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes
San Diego Aesthetics and Med Spa
Elicia Soltesz, Elicia Marie Beauty
Ashley Fierro, Ashley Fierro Makeup
Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics
Alysa Espiritu, Afterglo Beauty Lounge
Ronnie Page, Gold Comb Barbershop North Park

Ryleigh Hunter, Headbang Salon
Ann Teresa Degischer, Maen the Salon
Lindsay Axelrod, Pixiedot Salon
Lauren Skinker, Lucky Cat Tattoo

Father Joe’s Villages Turkey Trot
The Camp Transformation Center, West Chula Vista
Singing Hills Golf Club at Sycuan

Camila Casanueva, The Yard Gym

Austin Harrington, Captain’s Quarters
Bivouac Ciderworks, Savoy Dry Apple Cider

Missi Burns, Et Voila

Prospera Internal Medicine and Aesthetics
We found a handful of inspiring people who live in, and truly know, these 'hoods and asked them how they’d spend their time out and about
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.

San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.

“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
A new program guides new moms through high-risk pregnancy and into the “fourth trimester”
Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more.
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