Old Town Trolley’s Holiday Sights & Festive Nights
Taking off from Old Town Market, the Old Town Town Trolley will take San Diegans on a local tour of the area’s Christmas celebrations as the trolley’s elf conductors discuss yuletide trivia, history and traditions. Passengers will see several of the city’s holiday sights as the trolley rides around to the Embarcadero, Little Italy and other areas with a special 15-minute stop at Seaport Village. Tickets for the trolley can be purchased here. Check the schedule for select dates of operation. | 4010 Twiggs Street, Old Town
December 1-2
Community Holiday Parades
As the countdown to Christmas begins, several holiday parades will be marching down the streets of San Diego throughout the weekend. This Friday night at 6 p.m., the annual Coronado Holiday Parade, stretching from Ferry Landing down to the Hotel Coronado, will include live music, a local business open house and a parade including local organizations, lights, holiday costumes plus a tree lighting ceremony.
Beginning at sunset this Saturday, Ocean Beach will host its 44th annual holiday parade with the theme of “Santa’s Disco Luau” with various categories for entries including “most unusual,” “best OB spirit” and “best use of lights.”
Plus, this Saturday in North County, Encinitas will host a tree lighting ceremony and an appearance from Santa Claus followed by a parade that embodies the “Traditions of Encinitas” at 5:30 p.m. | Orange Avenue, Coronado | Newport Avenue, Pacific Beach | Coast Highway 101, Encinitas
Courtesy of the San Diego Tourism Authority
Balboa Park December Nights
Balboa Park is throwing a massive two-day holiday festival that’s free for all from 3 p.m. to 11 p.m. Friday and 11 a.m. to 11 p.m. Saturday. December Nights will have entertainment from more than 100 different performers at onsite venues like the Spreckels Organ Pavilion, plus more than 200 food and retail vendors selling handcrafted gifts and holiday treats. The festivities also include a family zone where children can enjoy photos with Santa, holiday hat making, a silent disco and pro skateboarding demos. | 6th Avenue at Laurel Street, Balboa Park
December 1 & 3
El Milagro del Recuerdo
Mariachi opera El Milagro del Recuerdo (The Miracle of Remembering) is a story of family, love and big decisions set in Michoacán, Mexico during the holidays that will be hosted at the San Diego Civic Theatre this Friday at 7:30 p.m. and Sunday at 2 p.m. The production will be sung in Spanish with English subtitles visible above the stage. There will also be several activities before and after the show in the plaza with a live muralist, music, holiday decor and tamales, Mexican hot cocoa, and specialty cocktails available for purchase. Tickets can be purchased here, ranging from $13 to $270. | 1100 Third Avenue, Gaslamp
December 2
Little Italy Tree Lighting & Christmas Village
From 4 p.m. to 8 p.m. this Saturday, Little Italy will deck the halls with 10-foot tall nutcrackers, and light-up holiday displays to celebrate the holiday season. There will be Christmas songs, live music, seasonal vendors, and plenty of holiday treats, highlighted by a traditional Italian tree lighting ceremony that commences at 6:30 p.m. The Christmas Village on India Street will offer attendees the chance to search for stocking stuffers and shop from several holiday vendors with items like toys, jewelry and boxed cookies up for grabs. | 523 West Date Street, Little Italy
Courtesy of the La Mesa Village Association
Holiday in the Village
This Saturday from noon to 9 p.m., downtown La Mesa will resemble the North Pole as attendees enjoy live music, fire pits and photos with Santa. This free community event will feature several local craft vendor stands, holiday crafting, two stages of live entertainment from local schools, clubs and organizations, plus participating downtown businesses will show off their decorated storefronts. | La Mesa Boulevard between Spring Street and 4th Street, La Mesa
This Saturday in Poway, Big Hammer Wines will host its first holiday warehouse tasting and sale from noon to 7 p.m., concluding with a party hosted by DJ Chris Cantore taking place from 4 p.m. to 7 p.m. Attendees will get the chance to sample over 50 international wines including exclusive imports and selections of red, white, sparkling and Petit Château Bordeaux. The event will also feature olive oil tastings, charcuterie bites, gourmet tacos, and mixed cases of wine for sale. It will finish with Chris Cantore spinning vinyl for the crowd. Tickets are available here for $20. | 13831 Danielson Street, Poway
December 2-3
Winter Wonderland Festival
Be immersed in all the hallmark elements of Escondido’s free Winter Wonderland Festival this Saturday and Sunday. Once whisked into the winter wonderland, there will be snow for kids to build snowmen and take part in snowball fights, holiday character face painting, seasonal ornament making and Santa Claus. Attendees can also continue their holiday shopping and enjoy student holiday recitals, storybook character performances, and film screenings. | 340 North Escondido Boulevard, Escondido
Makers Arcade Holiday Fair
If you weren’t able to take advantage of Small Business Saturday and Black Friday deals, this weekend offers a chance for San Diegans to shop holiday items and support more than 100 local businesses at the Makers Arcade Holiday Fair. In addition to highlighting small vendors, there will be craft cocktails, a food truck court, photo booths, interactive live music and more. Held at Port Pavilion at Broadway Pier, tickets are priced at $7 at the door ($6 online). VIP tickets are $50 with front-of-the-line entry, a drink ticket, discount coupons for vendors and handmade goodies included. Kids under 10-years-old and pets are free. | 100 North Harbor Drive, Downtown
December 3
Chula Vista Starlight Parade & Festival
A South Bay staple, the Chula Vista Starlight Parade & Festival returns to Third Avenue for the first time in three years with a whole afternoon of holiday fun. Beginning at 3 p.m., festival goers can enjoy shopping at the holiday market, snapping a few photos with Santa Claus, riding on the Chula Vista Express and taking in live music at Memorial Park. The festival will be followed by the tree lighting ceremony for the 25-foot-tall Chula Vista Christmas tree at 5:45 p.m. and the Starlight Parade commencing at 6 p.m. with 100+ community entries including plenty of classic cars, marching bands and holiday floats. | 353 3rd Avenue, Chula Vista
Courtesy of the SoNo Fest & Chili Cook-Off
SoNo Fest & Chili Cook-Off
As the city begins to embrace the (subjectively) harsh frost of a SoCal winter, San Diegans can enjoy a day of shopping, live music and hot bowls of chili this holiday season. The SoNo Fest & Chili Cook-Off will feature local restaurants serving up chili tastings and competing for glory, vendors selling handmade holiday gifts, local bands, food trucks, a craft beer and wine garden, plus a kids fun fest with bounce houses, carnival games, and face painting. Tickets start at $25 and proceeds will benefit the McKinley Elementary School Foundation. | Thorn Street & 32nd Street, North Park
La Jolla Christmas Parade & Holiday Festival
The 67th Annual La Jolla Christmas Parade & Holiday Festival kicks off at 11:30 a.m. with a wintery Santa’s Village featuring arts and crafts, games, music, face painting and visits with Santa. At 1:30 p.m., the parade will begin and go until around 3 p.m. throughout downtown with a camel, equestrians, marching bands, drill teams, and vintage vehicles roaming the streets of La Jolla. The holiday festival will continue until 4 p.m. following the end of the festival. | Girard Avenue & Prospect Street, La Jolla
Courtesy of the World Ballet Series
World Ballet Series: The Nutcracker
TheNutcracker returns with a cast of 50 ballet dancers helping tell the tale of this century-old story. This production from the World Ballet Series is soundtracked by Tchaikovsky’s score and will feature shimmering costumes, snowy hand-painted sets, and elegant choreography. There will be two showings of The Nutcracker at the Balboa Theatre this Sunday, with an afternoon show at 2 p.m. and a night performance at 6 p.m.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
August 23
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.
Photo Credit: Aaron Rumley
Theater & Art Exhibits in San Diego This Month
August 1–October 10
Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
August 7
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
August 16
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
August 27–September 6
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
More Fun Things to Do in San Diego This Month
Now Through September 3
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
August 8
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
August 22
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
August 29
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
An’s Gelato continues its march towards worldwide domination this weekend when it opens its fifth storefront at the Top Gun House at Mission Pacific in Oceanside. An’s Gate D5 opens on Saturday, July 25 with an airport-inspired theme that follows in the footsteps of its previous stores (An’s Dry Cleaning in North Park, An’s Hatmakers in Del Mar, etc.) and will offer rotating flavors like “Checked Bag,” “Carry On,” and global flavors like “Ho Chi Minh” with banana and Saigon coffee, or “McAllen” with strawberry and grapefruit.
Tony Gwynn Day returns to AleSmith Brewing Company on August 15 in celebration of Mr. Padres’ 2,000th and 3,000th hit anniversary. Grab one of the special beer releases and a bite from one of the onsite food trucks and watch the Padres take on the Guardians at 4 p.m. Go Dads!
Celebrate 10 years of the San Diego Sake Festival on September 27 at the Julep Venue, where guests can dive into over 100 premium sakes from 50 booths, plus food pairings, workshops, and kagami-biraki (the ceremonial opening of a sake barrel). VIP tickets get you in an hour earlier, plus a $10 food voucher, and that’s not even mentioning getting first taste of some of the rarest and most limited sakes at the festival. This is the real deal, so get your kanpai on and toast a decade of deliciousness.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid.
What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago.
Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures.
When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.
Photo Credit: Enrique Espinoza
Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea.
Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there arecalendars of seasonal availability in the area.)
The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).
“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises.
The future of one of San Diego’s quintessential restaurants is up in the air. For 50 years, Kearny Mesa’s 94th Aero Squadron has slung its signature champagne brunch buffet, lunch, and dinner from a WWI-inspired restaurant and events space that looks like it was dropped straight from the French countryside. Recently and without fanfare, the restaurant added a message to its website that reads “Our restaurant is closed until further notice. We apologize for the inconvenience.” Mysterious, alarming, and vague—one can only hope it takes flight once more.
Apparently July is “National Pickle Month,” and if I’d known sooner, I would have celebrated accordingly (by stealing all the leftover pickles from people’s plates at lunch). I’m already deeply devoted to TNT’s pickle pizza any month of the year, but Town and Country Resort in Mission Valley is joining the briny fun with two specials at the lobby bar Monkeybar through the end of June—the Monkeybar Spicy Pickletini (vodka, spicy pickle juice, dry vermouth, the the resort’s housemade Riki Tiki hot sauce) and the “What’s the Big Dill” pizza, a not-terribly-creatively-named pie with mozzarella, red sauce, dill pickles, bacon bites, and a dill garnish. I’ll admit I haven’t had a pickle pie with red sauce before, so I’m interested in checking it out for that novelty alone. (Have you tried either? I’m genuinely curious how they are, so drop me a line at [email protected] to let us know!)
Since 2009, restaurateur Tracy Borkum’s Urban Kitchen Group restaurant collective has operated places like Cucina Urbana, The Kitchen at MCASD, and more, racking up local likes and an IYKYK reputation for solid food at decent prices. Now, all three of her Cucina locations (San Diego, Newport Beach, and Irvine) are offering new price-conscious specials that help ease the financial stress for people who just want to eat some damn good food without going broke. One example: for $145, their Sunday Supper special feeds four people with a family-style Italian feast of focaccia, salad, a whole spatchcock chicken, veggies, polenta, a choice of Rigatoni Bolognese or Bucatini Amatriciana, and tiramisu to finish things up. For a casual pizza and wine night, their happy hour bar special from 2 p.m. to 4 p.m. gets you a margherita or pepperoni pizza, plus a bottle of red or white wine for $45. Simple? Yes. Savings? Also yes. Scrumptious? Undoubtedly.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Photo Credit: Matt Furman
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Photo Credit: Matt Furman
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Photo Credit: Matt Furman
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)
Courtesy of Oceanside Sustainable Food Festival
San Diego Restaurant News & Food Events
Beth’s Bites
Everyone (clap) watches (clap, clap) women’s sports! (Thunderous applause!) San Diego’s first women’s sports bar, One of Us, opened this week in the former URBN Pizza space in North Park. I stopped by the preview and can confirm the Big Ass Fan is still there, but now there are tons of TVs lining the walls ready to broadcast women’s soccer, basketball, volleyball, and all the other sports events you could ever dream of. (And yes, they’ll be showing the men’s World Cup on Sunday, because I guess people watch men’s sports, too.)
Rolando’s ears must have been burning, because a month after interviewing chef Coral Strong of the now-closed Garden Kitchen, Campus Burgers announced plans to turn the formerly hyperlocal farm-to-table restaurant into a spot for affordable smashburgers. I’m sure the local college kids will appreciate the $1.99 smashburger special—although let’s face it, in today’s expensive times, everyone is ready for a wallet-friendly outing.
A few months ago, I gave Navore Market’s farm-to-front door delivery service a try and as a longtime former CSA subscriber, I have to admit it felt nice to leave the produce purchasing to the pros. But as of July 12, you can now head to Navore’s second community pickup hub at Mission Valley YMCA (5505 Friars Road) every Sunday from noon to 4 p.m. Having a centralized drop-off point makes it easy for farmers, and buyers don’t have to commit to a subscription—sounds like a farm-to-table win to me.
Keeping on with the farm-to-table news, the 4th annual Oceanside Sustainable Food Festival is scheduled for July 25 in downtown Oceanside, bringing 50-plus vendors together for a day of global food and drink, artisan products, home goods, live music, and more. The event usually draws in a couple thousand people, so might I suggest arriving close to the 11 a.m. kickoff for the best chance at maximizing your nom?
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
There’s a place in heaven for a steakhouse that remakes chicken nuggets but uses Jidori instead of whatever glum bird is proffered in the children’s section. And then they top it with caviar. That, plus an editor with an obsession-level ranking of chai in Carlsbad, and a whole fish from one of San Diego’s OG top chefs who has mercifully returned to the kitchen. These are the very best things we’ve found from another month of eating professionally in San Diego. Go get some.
Stake Chophouse & Bar
Caviar Chicken Nugget
One of my favorite experiences at Stake in Coronado is that—if the patio is chilly enough to warrant heaters—they’ll surround you with towers of flame. Paired with the retaining wall of heat against the glass railing overlooking Orange Avenue, there is so much surrounding fire that it feels like dining in a much nicer version of the Elmo meme, in which the nasally puppet’s whole world has amusingly arsoned.
Three things you have to get here: first, the Wagyu popcorn (kernels popped in melted Wagyu beef fat, salted with paprika); second, the Snake River Farms Wagyu skirt steak (its Gold grade means incredibly high marble), one of the best steaks in the city; third, the Jidori chicken nuggets with herbed crème fraîche, pickle, and a perm of caviar. A childhood food, deliciously adulted. —Troy Johnson
Flying Pig Pub & Kitchen
Tri-Tip Sando
It’s been 15 years since married folk Aaron and Roddy Browning opened Flying Pig Pub & Kitchen in a hidden south Oceanside hovel—using vinyl records as placemats, the decor an assortment of welded metal weirdities. One thing has always remained: Pork is their native tongue.
This sandwich pries open long-dormant pleasure receptors in most alive human bodies. Brandt Beef tri-tip is rubbed with its “Pig Spice” (hint: good paprika and celery seed do wonders), sleeps for 24 hours, then is seared and rested for an hour—sliced and seared again, placed on a mini baguette wet with fresh chimichurri and smoked tomato aioli, then topped with melted aged provolone, grilled peppers, onions, and gremolata (parsley, garlic, lemon zest). Order two, or be prepared to fight. —Troy Johnson
Valentina
Pan Tomaquet
Pintxos are Basque-country bar snacks, finger foods for Real Sociedad games. The appropriate utensils are a couple of fingers and a toothpick. But Valentina’s in Leucadia are done with just enough culinary school ambition (not too much, fuss has no place in pintxos) from exec chef Enrique Ñol, who worked at the estimable Wrench & Rodent.
Its tomaquet (tomato bread) could be underestimated as a stacked pile of quality ingredients, but it’s undeniably great—toasted pan de cristal (light, airy, Catalan “glass bread”) dressed with tomato, garlic, salt, EVOO, and a layer of one of the world’s greatest meats: Cinco Jotas Iberian jamón. Eat it with a minor winefall of porrón, and ask for Todd—a certified sommelier and one of the most knowledgeable food minds in the local scene. —Troy Johnson
Ironside Fish & Oyster
Whole Fish
Get the whole fish. Doesn’t matter the catch, just trust that chef Jason McLeod’s got you. When CH Projects opened Ironside in Little Italy in 2014, the restaurant group took over the old Farkas furniture store and turned it into a replica of an ocean liner, tapping McLeod (a chef who’d earned two Michelin stars in Chicago) to oversee its menus.
It quickly became a San Diego staple for seafood. After leaving for a few years to help concept and launch some big-name restaurants in Vegas, McLeod is back again getting his hands dirty in the kitchen. And his fish? They come in fresh from local fishermen who he’s established relationships with over the years. So yeah, get the whole damn thing. —Nicolle Monico
Steady State Roasting
Indian Summer
I have a running spreadsheet of chai rankings in Carlsbad. The chai that stays on the highest shelf? Steady State’s gingery, nutmeggy Indian Summer with an almond milk base and fresh nutmeg shavings on top. Juiced ginger gives the drink deeper, warmer notes, but not so much spice that your throat closes on the first sip.
Too often, coffee shops advertise authentic chai, then uncork that carton of sugar-bomb concentrate from an artisanal wholesaler called Costco. This is the real deal; it’s mildly sweet, a little more spicy, and in my opinion, best served hot. If I could order a keg of it, I would. (Can I?) —Emma Veidt
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
