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2024 Holiday Gift Guide: 35 San Diego Goods & Local Finds

Our handpicked guide to the best locally sourced gifts from San Diego artisans and shops this holiday season
San Diego holiday gift guide featuring products made locally found at local shops


The holiday season is here, and it’s the perfect time to get a head start on shopping. Finding the right presents for friends and family can be tricky, but San Diego’s local shops, artisans, and makers offer something special for everyone. Whether you’re looking for kitchen upgrades for your family, a unique piece of décor for your friends, or the perfect toy for your pet, these local San Diego gifts are sure to spread holiday cheer.

I’m shopping for…

The Chef | The Socialite | The Homebody | The Adventurer | The Parent | The Local


San Diego gifts to buy this holiday season featuring an arrangement of products for the chef in your life
Photo Credit: Erica Joan

San Diego Gifts for the Chef

They’re the designated executive chef for every holiday dinner, whipping up dishes that rival those at San Diego’s Michelin-starred spots.

San Diego gifts to buy this holiday season featuring Community Supported Agriculture Box from Yasukochi Family Farms
Courtesy of Yasukochi Family Farms

Community Supported Agriculture Box, $29–39

Yasukochi Family Farms


What’s better than a single surprise? One every week. With a subscription to Yasukochi Family Farm’s CSA box, a ridiculously generous (and reasonably priced) bounty of seasonal, local fruits and veggies will land at your recipient’s door four times a month. They won’t get to choose what comes, but figuring out a menu based on the latest cornucopia is half the fun.

San Diego gifts to buy this holiday season featuring San Diego Etched Whiskey Glasses from Apollo Emporium
Courtesy of Apollo Emporium

San Diego Etched Whiskey Glasses, $40

Apollo Emporium

Give them the world—or at least the city. With these glasses from Little Italy home goods shop Apollo Emporium, one can trace all of San Diego across a single old fashioned. Neat! (No pun intended.)

San Diego gifts to buy this holiday season featuring San Diego Cooks: Recipes from the Region's Favorite Eateries, Bakeries, and Bars from Figure 1 Publishing
Courtesy of Figure 1 Publishing

San Diego Cooks: Recipes from the Region’s Favorite Eateries, Bakeries, and Bars, $34.95

Figure 1 Publishing

Really, this new book from SDM contributors Ligaya Malones and Deanna Sandoval is just as much a gift for you—as long as your recipient is willing to share when they try their hand at homemade versions of iconic San Diego dishes like JRDN’s steamed mussels, Smokin J’s brisket chili, and Extraordinary Desserts’ lemon meringue cake.

San Diego gifts to buy this holiday season featuring Bourbon Vanilla Extract from Bees & Teas Herbal Apothecary
Courtesy of Bees & Teas

Bourbon Vanilla Extract, $20

Bees & Teas Herbal Apothecary

Bourbon infused with real Madagascar vanilla adds complexity to holiday baked goods—as well as coffee, french toast, horchata, and other treats. The bottle comes full of whole vanilla pods, so your giftee can simply pour in more bourbon when things run low.

San Diego gifts to buy this holiday season featuring Puebla Talavera Mantequilla from Casa y Cocina
Courtesy of Casa y Cocina

Puebla Talavera Mantequilla, $37

Casa y Cocina

Handmade in Puebla, Mexico and sold at dangerously-easy-to-get-lost-in North Park home goods shop Casa y Cocina, this gorgeous ceramic dish keeps butter soft, safe, and close at hand.

San Diego gifts to buy this holiday season featuring jar of Chili Crisps from Karanchi
Courtesy of Home Ec

Chili Crisps, $18

Karanchi

Karanchi founder Nguyen Le’s favorite way to eat his addictive, garlic-studded chili crisp is atop avocado toast—but, really, there’s no going wrong here (one NYT Cooking recipe even suggests adding the ingredient to fettuccine alfredo). You can pick it up online or at local shops like Home Ec (Little Italy), Bica (Normal Heights), Tablespoon (North Park), and Wildwood Flour Bakery (Pacific Beach).

San Diego gifts to buy this holiday season featuring Hand-Painted Stoneware Platter from Apostrophe Home
Courtesy of Apostrophe Home

Hand-Painted Stoneware Platter, $45

Apostrophe Home

Charcuterie boards just got even more photogenic, thanks to this weighty, 16-inch stoneware serving dish from downtown’s Apostrophe Home. (Looking to shop for a set? The store sells a pretty serving bowl in the same pattern.)


San Diego gifts to buy this holiday season featuring ideas for the socialite in your friend group
Photo Credit: Erica Joan

San Diego Gifts for the Socialite

They get a free drink everywhere they go and can reapply their lipstick flawlessly in even the smokiest vintage restaurant mirror.

San Diego gifts to buy this holiday season featuring Milano Slim Crossbody Bag from Mavis by Herrera
Courtesy of Mavis by Herrera

Milano Slim Crossbody Bag, $110

Mavis by Herrera

Local Mavis Herrera works with artisans in Mexico to produce this stylish bag made from recycled plastic. It’s sized just right to hold a phone, wallet, key, and a hand cream or lip balm (without being so big it becomes a receipt graveyard).

San Diego gifts to buy this holiday season featuring Lucia Strand and  Saltwater Strand from Ordoñez Le
Courtesy of Ordoñez Le

Lucia Strand, $557 & Saltwater Strand, $123

Ordoñez Le

Handmade in SD, Ordoñez Le’s beaded necklaces add a delicate pop of color and the alleged energy-balancing powers of gemstones. They’re all cute, but we’re partial to the Lucia (with two hands to rep your friendship) and the Saltwater (featuring a shell charm for beach-loving besties).

San Diego gifts to buy this holiday season featuring Restore Mini Set from Aloisia Beauty
Courtesy of Aloisia Beauty

Restore Mini Set, $70

Aloisia Beauty

This set from Latina-owned, cruelty-free skincare company Aloisia Beauty is intended to provide everything your recipient needs for healthy skin—two cleansers, a gently exfoliating peel, and a moisturizing gel—in travel-ready packages.

San Diego gifts to buy this holiday season featuring Mahiri Lip + Cheek Tint from Dehiya Beauty
Courtesy of J.Crew

Mahiri Lip + Cheek Tint, $38

Dehiya Beauty

Available in seven shades with names like “The Queen,” “Warrior,” and “Siren,” this oil- and shea butter–based tint from Moroccan-inspired beauty brand Dehiya adds a buildable flush of color to cheeks and lips.

San Diego gifts to buy this holiday season featuring Alia Argan Beldi Cleanser and Mihakka Moroccan Exfoliating Tool from Dehiya Beauty
Courtesy of Dehiya Beauty

Alia Argan Beldi Cleanser, $38 & Mihakka Moroccan Exfoliating Tool, $22

Dehiya Beauty

Paired with a cotton-covered, Marrakech-made, terra cotta exfoliating tool called a mihakka, this argan oil cleanser is designed to clean skin without stripping it. Plus, the packaging is so pretty they’ll want to leave it out on the counter.

San Diego gifts to buy this holiday season featuring I Smell Like Money Eau de Parfum from Gavin Luxe
Courtesy of Gavin Luxe

I Smell Like Money Eau de Parfum, $65

Gavin Luxe

What’s the aroma of wealth? According to fragrance company Gavin Luxe, it’s vanilla and jasmine with touches of brown sugar, tonka bean, patchouli, amber, and musk.

San Diego gifts to buy this holiday season featuring Ring Sueño 2 from June Handmade
Courtesy of June Handmade

Ring Sueño 2, $175

June Handmade

Alongside its broad collection of adorably twee leather shoes, June Handmade makes conversation-starting ceramic pieces, including statement rings that would look equally elegant strung on a necklace chain as they do on a finger.

San Diego gifts to buy this holiday season featuring Tortuga Gin from Storyhouse Spirits
Courtesy of Storyhouse Spirits

Tortuga Gin, $100

Storyhouse Spirits

The product of a collab between East Village distiller Storyhouse Spirits and the new Omni San Diego hotel in downtown, this citrus-forward gin has notes of lemon and orange peel and lemongrass.


San Diego gifts to buy this holiday season featuring ideas for the homebody in your family
Photo Credit: Erica Joan

San Diego Gifts for the Homebody

They’ll change careers before they return to office, and they refer to their patio as “the sanctuary.”

San Diego gifts to buy this holiday season featuring Matcha & Bergamot Scented Candle from Home Base Smell Good Co.
Courtesy of Home Base Smell Good Co.

Matcha & Bergamot Scented Candle, $24.99

Home Base Smell Good Co.

Celebrated Asian fusion steakhouse Animae burns candles from local maker Home Base Smell Good Co. in its chic bathrooms. This lightly sweet tea scent will bring gravitas to even the most cramped apartment commode.

San Diego gifts to buy this holiday season featuring a Monthly Membership from Vino Disco Wine Club
Courtesy of Vino Disco Club

Monthly Membership, $120

Vino Disco Wine Club

Send natty wine straight to their door with this subscription. San Diegan Erin Callahan curates four organic, biodynamic, and small-batch bottles every month—along with a playlist that matches the vibes.

Secret Keeper, $85 & Chimenea Incense Burner, $85

Perro y Arena

Tijuana-born artist Socrates Medina Ahearn produces playful, functional, and gorgeous ceramic pieces like a mini chimenea that directs plumes of incense smoke upward and a coyote-head box for storing small objects (and secrets). You can find his work at outposts in SD and TJ, including the Mingei International Museum’s onsite shop.

San Diego gifts to buy this holiday season featuring a Moss Art DIY Kit from Euflora
Courtesy of Euflora

Moss Art DIY Kit, $45

Euflora

There are few things a homebody loves more than a plant… except maybe a project. This kit is both in one. Recipients can spend a happy afternoon or two arranging and gluing preserved moss and lichen in a wood frame to create evergreen art. 

San Diego gifts to buy this holiday season featuring Club Time Warp Sun Catcher from Apollo Home
Courtesy of Club Time Warp

Club Time Warp Sun Catcher, $60

Apollo Home

Available at Apollo Home, this sun catcher from California artist Club Time Warp adds funky hippie sensibilities to any space with poured resin, crystals, and stones on a macrame rope. 


San Diego gifts to buy this holiday season featuring ideas for the adventurer or outdoorsman in your life
Photo Credit: Erica Joan

San Diego Gifts for the Adventurer

They show up to work with wet hair and a too-big-for-a-Monday smile from a morning surf sesh.

San Diego gifts to buy this holiday season featuring Kelly Slater: A Life of Waves book from Rizzoli
Courtesy of Todd Glaser Photography

Kelly Slater: A Life of Waves, $55

Rizzoli

San Diego–born surf photographer Todd Glaser has spent more than 15 years capturing 11-time World Surf League champion Kelly Slater in and out of the water. The duo explore that archive in this new coffee table tome sure to inspire any grom. 

San Diego gifts to buy this holiday season featuring The Underworld: Journeys to the Depths of the Ocean book from Penguin Random House
Courtesy of Amazon

The Underworld: Journeys to the Depths of the Ocean, $19

Penguin Random House

Local author Susan Casey takes readers into the deep, talking with oceanographers and marine geologists and biologists about the alien creatures and strange landscapes that exist where light can’t reach.

San Diego gifts to buy this holiday season featuring Leopard Shark Mug from Ludvik Handcrafted
Courtesy of Ludvik Handcrafted

Leopard Shark Mug, $118

Ludvik Handcrafted

Ludvik Handcrafted’s one-of-a-kind mugs are functional works of art depicting marine critters like green sea turtles, bat rays, and leopard sharks—La Jolla’s most beloved annual visitors. 

San Diego gifts to buy this holiday season featuring Rainbow Turkish Cotton Towel from Citizens of the Beach
Courtesy of Amazon

Rainbow Turkish Cotton Towel, $18–80

Citizens of the Beach

Upgrade their ragged beach towels with a soft, Turkish cotton variety in a fun print. Local company Citizens of the Beach sells these linens on Amazon, on Etsy, and at pop-up markets around town.

San Diego gifts to buy this holiday season featuring Roy Lichtenstein MCASD x Slowtide Beach Blanket from The Shop at MCASD
Courtesy of The Shop at MCASD

Roy Lichtenstein MCASD x Slowtide Beach Blanket, $80

The Shop at MCASD

The Museum of Contemporary Art San Diego partnered with San Diego towel brand Slowtide to produce this eye-catching beach blanket (with a water-repellent lining) based on legendary pop artist Roy Lichtenstein’s Mirror #4, a piece on display at the La Jolla arts institution.

San Diego gifts to buy this holiday season featuring Horny Toads Surf Wax
Courtesy of Horny Toads Surf Wax

Original Surf Wax, $3

Horny Toads Surf Wax

A Pacific Beach native launched this surf wax company in 2020, naming it after his father’s surf club (members Hank Warner and Mike Lovell went on to craft sought-after boards and fins). The watermelon-scented wax makes a great stocking stuffer.

San Diego gifts to buy this holiday season featuring Cozy Reversible Jacket from All That Apparel
Courtesy of All That Apparel

Cozy Reversible Jacket, $222

All That Apparel

Local entrepreneur Jody White turns deadstock fabrics into sustainable clothing like this reversible jacket. Giftees can wear the playful print on the outside and the cozy fleece inside for foggy coastal mornings and then flip for a subtler look while running errands. 


San Diego gifts to buy this holiday season featuring ideas for new parents and kids
Photo Credit: Erica Joan

San Diego Gifts for the New Parents

They somehow manage to wrangle twin newborns and three rescue pets into matching sweaters for a holiday card photo that’s not leaving your fridge… ever.

San Diego gifts to buy this holiday season featuring Insulated Dog Water Bottle and Persimmon Classic Leash from Cookies & Co.
Courtesy of Cookies & Co.

Insulated Dog Water Bottle, $28 & Persimmon Classic Leash, $37

Cookies & Co.

Make hikes on San Diego’s many dog-friendly trails safer and more stylish with goodies from local pet company Cookies & Co.: a sturdy leash in an eye-catching hue and a metal water bottle that pups and their people can both drink from.

San Diego gifts to buy this holiday season featuring Nooee Pet Cave from Decker’s Dog & Cat
Courtesy of Nooee Pet

Nooee Pet Cave, $86.99 & Speckle & Spot California Dog Toy, $18.99

Decker’s Dog & Cat

The hardest part about shopping for pet-centric presents at Decker’s Dog & Cat’s La Jolla and Clairemont outposts? Deciding what to choose from their massive inventory. For kitties, may we suggest a sleek, easily cleanable bed? Puppies, on the other hand, will dig a squeaky toy paying homage to the Golden State.

San Diego gifts to buy this holiday season featuring Maison Rue City Blocks & Gems Set from Palomita
Courtesy of Palomita

Maison Rue City Blocks & Gems Set, $80

Palomita

SD–based kids’ company Palomita curates stuff for children that’s sustainable, artist-driven, and—maybe best of all—so pretty that parents won’t mind when it ends up scattered all over the living room. Case in point: Maison Rue’s cute wooden houses, which help toddlers develop fine motor skills as they slide pretty lucite blocks into window-like cutouts.

San Diego gifts to buy this holiday season featuring a Vintage Youth Sweater from Timshel

Vintage Youth Sweater, $40

Timshel

Charming University Heights shop Timshel vends new and antique homewares, locally made jewelry and accessories, and vintage fashion, including retro knitwear for little ones in a range of kid-friendly colors. 

San Diego gifts to buy this holiday season featuring Yellow Linen Striped Shorts from The Milk Crew 
Courtesy of The Milk Crew

Yellow Linen Striped Shorts, $32

The Milk Crew 

A linen-viscose blend makes these soft shorts from kids’ clothing brand The Milk Crew comfy and durable for beach days, play dates, and trips to The New Children’s Museum in downtown.

San Diego gifts to buy this holiday season featuring Custom Charm Jewelry from Raiz
Courtesy of Raiz

Custom Charm Jewelry, $65–$350

Raiz

Portraits of kids and pets are the most common subject on mom-owned jewelry company Raiz’s delicate, customizable charms, but the founders say customers get creative, requesting signatures, old photos of their ancestors, and more. 

San Diego gifts to buy this holiday season featuring Red Cozy Things Print from Cozy Made Designs
Courtesy of Cozy Made Designs

Red Cozy Things Print, $24

Cozy Made Designs

In addition to jewelry and custom invitations, menus, temporary tattoos, and more, San Diegan Kara Gil vends cute art prints, like this nursery-ready compilation of comforting doodles, on her site Cozy Made Designs.


San Diego gifts to buy this holiday season featuring Neighborhood sign Ornaments from WTF Mary
Courtesy of WTF Mary

Gifts for Any San Diegan on Your List

Neighborhood Ornaments, $15–25

 WTF Mary

Local designer WTF Mary laser-cuts mini versions of San Diego’s iconic neighborhood signs and transforms them into holiday ornaments. Sure, a star on the top of the tree is classic, but repping your ’hood amid the Santas and sparkly baubles? Way cooler. 

By Amelia Rodriguez

Amelia Rodriguez is San Diego Magazine’s Associate Editor. The winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her three-year Duolingo streak.

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