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Gift Guide Wanderlusters / Diane Powers Diane has a background in interior design and during the holidays, she sure shows it. “I love to decorate my home for the holidays. I can never stop at just one Christmas tree—in fact, one year I had seven trees, each decorated in a different style.” If you’ve ever […]
Gift Guide Wanderlusters / Diane Powers
Diane has a background in interior design and during the holidays, she sure shows it. “I love to decorate my home for the holidays. I can never stop at just one Christmas tree—in fact, one year I had seven trees, each decorated in a different style.” If you’ve ever frequented the shops at Bazaar del Mundo, none of this should come as a surprise.
Diane, a San Diego native, had the vision for her kaleidoscopic shopping center in 1968 as Old Town’s loving homage to all things Mexican culture and crafts. To find that just-right gift for the wanderluster in your life, she suggests: “Always try to look at the individual—their style, the things they love, their hobbies, the colors they like—and try to personalize gifts in that way.”
Gift Guide Wanderlusters / Diane Powers Silk Scarf
“Who doesn’t enjoy wearable art? Bazaar del Mundo carries a variety of colors and styles of these beautiful hand-painted scarves from local artists Dan Dee Silk.” $36
Gift Guide Wanderlusters / Diane Powers Travel Books
“I love browsing Barnes & Noble’s travel section and picking out guides for those who are getting ready to visit—or have always wanted to visit—a specific country for the first time. It provides them with wonderful inspiration and information!” $25, barnesandnoble.com
Gift Guide Wanderlusters / Diane Powers Pendleton Blanket
“Another Southwestern favorite, Pendleton blankets are something I regularly gift in bright colors to my female friends and more earthy colors to men.” $269, bazaardelmundoshops.com
Gift Guide Wanderlusters / Diane Powers Crossbody Purse
“Crossbody purses are perfect for traveling, especially the Leaders in Leather collection. All are handmade, hand tooled, or hand stamped by amazing Paraguayan leather artisans.” $110, bazaardelmundoshops.com
Gift Guide Wanderlusters / Diane Powers Silver Earrings
“The American Southwest continues to make a fashion comeback. I admire the boldness of these sterling silver earrings. All of our silver and turquoise jewelry is handmade by Native American artists. They’re very boho chic.” $165, bazaardelmundoshops.com
Gift Guide Wanderlusters / Diane Powers The New Bohemians
“Justina Blakeney’s The New Bohemians is the perfect design book for color lovers, wanderlusters, and those who like to think outside the box.” $35
Gift Guide Wanderlusters / Diane Powers Rolling Suitcase
“A well-made ‘rolly’ is essential for frequent travelers. I try to find ones in bright colors or patterns that fit the person’s style—like Away’s sea-green carry-on—they’re also easier to spot at baggage claim.” $225
Gift Guide Wanderlusters / Diane Powers Ruana
“Ruanas make for great travel wear, and they’re one size fits all. Bazaar del Mundo stocks up these fashion staples year-round in a large selection of seasonally appropriate materials and designs.” $240
The neighborhood blends historic charm with festive flavors and local culture—here’s what to eat, see, and do on your next visit
Tucked into a gentle slope beneath Presidio Hill and overlooking the former mouth of the San Diego River, Old Town is where the city began. Here, some of San Diego’s oldest streets wind through a state park and spill into blocks brimming with festive shops, tucked-away courtyards, and local-favorite restaurants.
Yes, there are museums, margaritas, and plenty of Mexican food, including a pozole from Casa de Freds that will “warm your soul,” says Old Town San Diego Chamber of Commerce Executive Director Alex Ward. But, while those alone are all worth the trip, Old Town is more than a place to begrudgingly rub elbows with tourists. It’s a layered, living neighborhood where history hums through weathered walls and discovery waits around many corners.

“There’s plenty of reasons for locals to visit,” says Nest Tattoo owner Melissa Anglin—including a convenient trolley stop and free parking.
Old Town really is old: The Kumeyaay people lived along the San Diego River for at least 10,000 years before the Spanish arrived in 1769, setting up camp near the village of Kosa’aay. Prominent Californios built adobes at the base of Presidio Hill in the late 1700s; the center of San Diego was there until development at “New Town” in the late 1860s moved downtown to its current location.
The state park system preserved those dusty old adobes in 1968 as “the birthplace of California.” In the 1970s, the “mother of Old Town,” Diane Powers, opened Bazaar Del Mundo, and with it came the colorful, folksy vibe that, like it or not, still defines San Diego for visitors from around the world.


In 2018, Melissa Anglin and her husband Taylor brought The Nest Tattoo to life inside a cozy 1920s bungalow on Congress Street, adding a creative spark to Old Town’s historic soul. A few years later, they moved into an apartment just up the hill on San Diego Avenue.
Anglin’s favorite reset is a run to the top of Heritage Park, where the city unfurls below in a patchwork of history and bay views. After, she’ll visit her business neighbors at Encuentro Cafe for “really tasty” breakfast, she says—do not miss La de Mano (a sweet corn pancake filled with Venezuelan cheese) or the grilled arepas (kind of like a giant English muffin made of corn and stuffed with goodies such as eggs and chorizo). The best quick lunch (between inks) is a hot dog or a torta at Que Sazón on Harney Street. “It’s the only place in Old Town I would get agua fresca,” Anglin advises.
Locals have options for dinner or date night. “Jack & Giulio’s is the place for red tablecloths and excellent service, where they treat you so nice,” Anglin says, suggesting that diners order any of the housemade pastas. Home & Away is a sports bar with a great burger, and it’s open for a late-night bite—rare in Old Town. Bring your dog and sit out on the patio when it’s warm.

If you’re into spirits (both the imbibable and the paranormal), get a reservation at Oculto 477—a private mixology experience for two, within haunting distance of El Campo Santo Cemetery. Anglin recommends Rose’s Tasting Room as another place where locals can feel brand new in their own town. A casual setting where guests can learn about local wines, it’s “a lovely, personal, magical experience with a cozy vibe,” she says.
Prolong those good vibes with crystal shopping at the “friendly and approachable” South American Imports, Anglin adds. The showroom with an extensive collection of geological gifts has been in Old Town for 40 years—even longer than its stalwart neighbor Cafe Coyote.
Every summer, Anglin sips a cup of raspberry drinking chocolate at small-batch candy maker Nibble, inside Fiesta de Reyes.

Old Town is getting some new (yet old) accommodations: Rumor has it the Hacienda Hotel’s buyers are planning a renovation. And, soon, you’ll be able to secure a night’s stay in some of Heritage Park’s charming (but possibly haunted) Victorians. “I’m sure they’ll be booked solid by ghost hunters,” Ward says.
However, some institutions are saying goodbye. Cygnet Theater Company is ending its residency at Old Town Theater, heading for new digs at Liberty Station. While the state-owned theater goes dark and figures out its next big thing, which could take up to two years, Ward says, keep an eye out for potential happenings in that space.
Post-pandemic, Ward is excited to see more locally focused businesses moving into the neighborhood alongside tourist-centric establishments. “Lower- than-average rents,” he explains, are part of the draw, along with reliable foot traffic and transit proximity. Nest Tattoo is one example; so is Garden Coffee—where you can buy plants, sip lattes, and study or chat at a cozy table.
On the edge of Old Town, a major change is coming: NAVWAR—the WWII military airplane assembly plant on Pacific Highway that later housed Naval Warfare Systems Command—could soon be developed into hotels, housing, shops, parks, and restaurants, plus a trolley stop. Local activists are hoping to prevent Old Town’s views of Point Loma and the harbor from becoming a shiny glass skyline.

El Agave Restaurant & Tequileria
Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.
The owners of El Sueño and Trattoria Don Pietro will launch their newest concept this September
I’ve lived in San Diego for 16 years and still unashamedly love Old Town. What other place in San Diego has so many kitschy shops, ghosts (totally real!), restaurants, breweries, and approximately one thousand different kinds of margaritas? Sure, there are a few obvious tourist traps, but there’s a startling amount of amazing things to eat and drink—from the housemade tortillas at Old Town Mexican Cafe to the sushi at El Sueño.
El Sueño’s sushi is so popular that the owners decided to convert the restaurant’s second story into a brand-new sushi and crudo-focused concept called Tako Vibrant Sushi. It’s slated to soft open at 2836 Juan Street on Tuesday, September 3.
Tako, which means octopus in Japanese, will offer Mexican-Japanese fusion and rotate based on what fish and other seafood are in season. Owner Pietro Busalacchi, who owns Tako, El Sueño, and Trattoria Don Pietro with his father Sal and partner Gustavo Rios, says guests should expect cocktails with an “over the top” presentation, with an emphasis on tequila, sake, and Japanese whisky. He says the food will be just as eye-popping.

“The crudo and sushi at Tako is fresh, playful and bursting with flavor,” he promises. “As with our other restaurants, we’ll be focusing on quality, service and the full experience.” Head chef Eric Steadman (Hane, Barbusa) is behind Tako’s menu development. “He also developed El Sueño’s popular inaugural crudo menu, which did so well, we decided to expand and let him do his thing,” says Busalacchi.
The 1,100-square-foot space, designed by Busalacchi, features floral and jungle-themed décor, with a DJ booth, a 12-seat bar, and what he says is a small and intimate atmosphere that feels vibrant and fun. “[Tako] feels more like a speakeasy or intimate supper club,” he explains.
Tako’s hours will run Tuesdays, Thursdays, and Sundays from 6 p.m. to 11 p.m.; Fridays and Saturdays from 6 p.m. – 11:30 p.m.; and closed Mondays and Wednesdays. Reservations aren’t open yet, but locals should watch before the tourists catch wind. (No word on whether any of the Whaley ghosts are sushi fans.)

Since 2003, the Emilio Nares Foundation has helped more than 11,000 families across Southern California who have faced the most dire diagnosis they could receive—their child has cancer. To raise money and awareness for families affected by pediatric cancer, they launched Harvest for Hope, now in its 21st year. Head to Coasterra on Sunday, September 22, for the annual fundraiser and food festival with wine, beer, spirits, and plenty of food from 25 local businesses. Click here for tickets and more details.
College Area’s food selections are firing up. Now, the best of the best will showcase their stuff at the inaugural Taste of College Area on Sunday, September 29. From Ultreya Coffee to Corbin’s Q, taste over 25 local vendors from 11 a.m. to 3 p.m. Buy your ticket ahead of time and save $5.
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Where to see lowriders, hear mariachis, and more.
You can almost hear the mariachis. The spirits are descending on San Diego for Dia de los Muertos and there’s no shortage places to pay homage by way of altars, traditional food, drink, dance, and of course, traditional music.
This event hosted by artsy boutique Artelexia promises a huge variety of artisan vendors and food trucks. Children can partake of traditional face painting and sugar-skull decorating while parents indulge in tequila and mezcal tastings.
Where: Ray Street between University Avenue and North Park Way
When: Oct. 26, 11 a.m. to 5 p.m.
Price: Free
3803 Ray St
Turn shopping into a festive fall afternoon with the Bazaar del Mundo’s Día de los Muertos celebration. Watch performances from Ballet Folklorico dancers, listen to mariachi music, and grab some food and drink in the beer (and margarita) garden.
Where: Old Town
When: Nov. 1 and 2 from 10 a.m. to 8 p.m., Nov. 3 from 10 a.m. to 5:30 p.m.
Price: Free
4133 Taylor St
You’ve got all weekend to check out 50 altars spread around Old Town for this event. But you may not want to miss the candlelight procession starting on Nov. 2 at 6 p.m. at the entrance to Old Town State Historic Park
Where: Old Town
When: Nov. 1 to 3
Price: Free
San Diego Avenue – Old Town San Diego
You’ll have to be, uh…dead sexy to win the best catrina and catrin contest at this celebration in City Heights? Win or not, your consolation prize will be altar-viewing, face painting, and crafts, not ot mention entertainment from The Old Globe, Azteca Dancers, Fern Street Circus, and a parade featuring Drummers Without Borders.
Where: Jeremy Henwood Memorial Park
When: October 26, 11 a.m. to 5 p.m.
Price: Free
3795 Fairmount Ave
Mariachis and folkloric dancers will add ambience to this afternoon filled with food trucks, a lowrider car show, a community ofrenda, and artist demos.
Where: Encinitas Community Center
When: October 26, 12 p.m. to 4 p.m.
Price: Free
1140 Oakcrest Park Drive
The festivities at the historic Rancho Guajome Adobe will include community offerings, performances by Ballet Folklorico, live traditional music, and food and craft vendors.
Where: Rancho Guajome Adobe
When: October 26, 10 a.m. to 4 p.m.
Price: Free for children 3 and under, $2 ages 4 to 12, $4 ages 13 and older
2210 N Santa Fe Ave
At the historic Old Mission San Luis Rey, families will find the Por Siempre car show and live entertainment. There will be plenty of fun for little ones, too, with the mission’s all new kids’ zone.
Where: Old Mission San Luis Rey
When: October 27, 10 a.m. to 4 p.m.
Price: $2
4050 Mission Ave.
Spend el día with some desert critters when you board the tram tour (available in English and Spanish). Tasty treats like Mexican nitro coffee and skull cookies will be served. Mariachis, stilt walkers, and dancers will make rounds during the late afternoon.
Where: San Diego Zoo Safari Park
When: November 1 to 3, tours at 12 p.m. and 2 p.m.
Price: Children 11 years old and younger are free when accompanied by a paid adult
15500 San Pasqual Valley Rd
Run along downtown’s San Diego Bay in a festive 5K or 10K. Afterwards, complement your runners high with mariachi music, dancers, face painting and food.
Where: Embarcadero Park South
When: November 3, 6 a.m. to 11 a.m.
Price: $39 to $74 (depending on age and package selection)
200 Marina Park Way
The opening reception for this Centro Cultural de la Raza event commences on Nov. 1 at 7 p.m. The next day at 4 p.m., learn flower-making, followed by a procession at 5 p.m. Community altars will be open for viewing from 12 p.m. to 4 p.m. from Nov. 1 to 10, if you can’t make the earlier festivities.
Where: Balboa Park
When: November 1 to 10
Price: Free
2004 Park Blvd
Where to Celebrate Día de los Muertos 2019 in San Diego
Photo courtesy of Artelexia
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

What better time to indulge in tacos, tequila, music, and Mexican culture?
What better time than Cinco de Mayo to indulge in tacos, tequila, music and Mexican culture? From a traditional fiesta in Old Town to family runs at Lake Poway, there is no shortage of ways to spend the day—or the entire weekend. Join in on the most colorful, most delicious, and most memorable ways to celebrate Mexican heritage.
Where: Old Town
When: May 4-6
Every year, thousands of visitors flock to Old Town for the biggest Cinco de Mayo celebration in San Diego. Bring your friends and family to this free weekend-long fiesta featuring live music, lucha libre wrestling, and lowrider car shows. Keep an eye out for food and drink specials at local restaurants. Danz Arts will provide Mexican and Spanish dance performances. Enjoy the sounds of traditional mariachi, salsa, and flamenco music as you sip margaritas and indulge in endless bites.
Where: Lake Poway Trail
When: May 4
Looking to earn those tacos and burritos? Look no further than the 5K and 10K Cinco de Mayo Trail Run on the Lake Poway Trail. Compete or bring the whole family just to enjoy a beautiful morning in nature. Additionally, The Kathy Crafts Young Memorial Kids Race is a great fit for kids ages 7 and under who want to burn off some excess energy. Ticket prices range from $10-$40. Registration opens at 6:30 a.m. All participants will receive a race shirt and virtual swag.
Where: Grape Street Pier
When: May 5
Party aboard the Hornblower Inspiration yacht’s three levels of music from hip-hop to Latin hits. DJ Esco will spin the tunes, so grab your pals and head over to the harbor. Ticket prices range from $45-$70. Event is from 4-8 p.m.
Where: Coronado Community Center
When: May 5
Support this local nonprofit organization while you dine, dance and participate in silent and live auctions. FOCUS Cinco de Mayo Fiesta takes place at the Coronado Community Center from 5 p.m. to 10 p.m. and include appetizers and a buffet dinner as well as dancing. Proceeds go toward Friends of Children United Society (FOCUS), a nonprofit that supports battered, abused homeless, disadvantaged, and foster children in San Diego County. Tickets are $100 per person.
Where to Celebrate Cinco de Mayo 2019 in San Diego
Photo: Fiesta Old Town
From tacos to tailors and trainers to travel, these are the businesses, people, and places that earned San Diego readers' votes
San Diego Aesthetics and Med Spa
Elicia Soltesz, Elicia Marie Beauty
Ashley Fierro, Ashley Fierro Makeup
Michelle Langston, MSN, APRN, FNP-BC, HNB-BC, Starlite Aesthetics
Alysa Espiritu, Afterglo Beauty Lounge
Ronnie Page, Gold Comb Barbershop North Park

Ryleigh Hunter, Headbang Salon
Ann Teresa Degischer, Maen the Salon
Lindsay Axelrod, Pixiedot Salon
Lauren Skinker, Lucky Cat Tattoo

Father Joe’s Villages Turkey Trot
The Camp Transformation Center, West Chula Vista
Singing Hills Golf Club at Sycuan

Camila Casanueva, The Yard Gym

Austin Harrington, Captain’s Quarters
Bivouac Ciderworks, Savoy Dry Apple Cider

Missi Burns, Et Voila

Prospera Internal Medicine and Aesthetics
Biotechnology is one of the most dynamic and rapidly evolving fields in modern science.
From advancements in cellular biology and molecular research to innovations that deepen our understanding of complex biological systems, biotechnology continues to influence how researchers explore some of science’s most important questions.
While major discoveries often capture headlines, the process behind those breakthroughs receives far less attention. Scientific progress depends on a vast network of researchers, laboratories, manufacturers, and specialized organizations working together to support ongoing investigation and discovery.
The Growing Importance of Biotechnology
In recent years, biotechnology has moved beyond the walls of research institutions and into mainstream conversation. Increased access to scientific information, educational content, and expert commentary has sparked growing public interest in the biological sciences.
Topics once discussed primarily within academic circles are now reaching broader audiences through podcasts, documentaries, digital media, and online communities. As a result, more people are developing an appreciation for the research, experimentation, and innovation that drive scientific advancement.
This growing visibility has transformed biotechnology from a largely specialized field into a subject of interest for educators, innovators, investors, and curious observers alike.
The Hidden Infrastructure Behind Discovery
Scientific breakthroughs often capture public attention, but the infrastructure that makes those breakthroughs possible rarely receives the same recognition. Behind every new discovery are years of investigation, testing, analysis, and refinement.
Behind nearly every research project is a network of laboratories, suppliers, technical specialists, and research-focused organizations working together to support scientific exploration. Laboratory infrastructure, specialized materials, quality standards, and reliable methodologies all contribute to the integrity of the research process.
When these foundational elements are in place, researchers can focus on generating insights, exploring new ideas, and building upon existing knowledge. Although much of this work occurs behind the scenes, it plays a critical role in helping science move forward.
Why Discovery Depends on More Than Researchers Alone
As biotechnology continues to evolve, research-focused organizations have become increasingly important contributors to the broader scientific ecosystem.
Among them is NewBioRx, a company operating within the biotechnology and life sciences sector. Like many organizations operating within the broader research ecosystem, NewBioRx contributes to the network of suppliers, laboratories, and scientific stakeholders that help support ongoing research efforts.
As scientific research becomes increasingly sophisticated, organizations that help support the research environment contribute to a culture where innovation can continue to thrive. Their work may not always be visible to the public, but it forms part of the foundation that enables scientific progress.
Why Science Is Reaching Wider Audiences
One of the most notable developments in recent years has been the growing public fascination with science and human biology.
Scientific concepts that were once primarily discussed within research settings are now reaching wider audiences through educational content, podcasts, digital media, and online communities. People are becoming increasingly interested not only in scientific outcomes, but also in the process of discovery itself.
The growing visibility of science has also created new connections between scientific communities and broader audiences. Individuals who operate across multiple worlds—including fitness, media, and life sciences—have helped introduce scientific topics to audiences that may not have engaged with them previously.
One example is Sam Sulek, co-founder of NewBioRx, whose involvement across fitness culture and the life sciences sector reflects the growing intersection between public curiosity and scientific exploration.
As co-founder of NewBioRx, he has helped champion a research-focused approach to scientific inquiry while supporting broader conversations around scientific literacy and discovery.
As scientific discovery becomes increasingly collaborative, public attention is beginning to extend beyond individual breakthroughs and toward the broader ecosystem that makes those breakthroughs possible. From researchers and laboratories to the organizations that support them, scientific progress remains a collective effort built on curiosity, expertise, and long-term commitment.