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Where to root for your favorite team with a beer in hand
Who says San Diego isn’t a sports city? The Padres have become a real contender in the MLB; the new MLS team, San Diego FC, will arrive at Snapdragon next year; and SDSU’s basketball program has established itself as a recurring presence in the NCAA Tournament. Meanwhile, the San Diego Clippers are returning as a G-league team in Oceanside for their LA counterparts, and the San Diego Wave fútbol club led the NWSL last year. With tons of great teams to watch and ticket prices on the rise, San Diego’s sports bars are the next best locale to enjoy each game day with fellow fans.

Going out in the Gaslamp often requires a certain tolerance for purgatory-like lines and $20 well drinks, but this locally owned sports bar is an unabashedly divey antidote home to 29 rotating beer taps, a late-night menu for when the game goes into overtime, and a couple of pool tables (plus deals on mimosas for those daytime matches).
Hours: Monday–Friday, 11 a.m.–2 a.m. | Saturday–Sunday, 10 a.m.–2 a.m.
Happy Hour Specials: 3–6:30 p.m. | $5 Michelob Ultra, wells & beer of the day | $6 house wine | $8 Tito’s & Tullamore Dew | $2 off select food options
Address: 634 Broadway, Gaslamp Quarter
Whether it’s game day or not, barleymash is one of the liveliest spots downtown. A runner-up for best fries in SDM’s 2024 best restaurants list (they’ve got a bunch of toppings for ’em), this spot also serves four different varieties of loaded mac n’ cheese. Maybe that’s part of why it nabbed a place on Sports Illustrated’s 2019 list of the best places to watch the Super Bowl.
Hours: Monday–Friday, 12 p.m.–2 a.m. | Saturday–Sunday, 10 a.m.–2 a.m.
Happy Hour Specials: 3–6 p.m. | $4.50 draft beer | $7.50–$8 cocktails
Address: 600 Fifth Avenue, Unit 6916, Downtown
Located less than a block from Petco Park, Bub’s is the ultimate afterparty for Padres home games during the season. Friar faithful file in after a W to celebrate with a round of beer and remarkably unathletic feats of athleticism in the bar’s novelty basketball court. Bub’s gets packed on game day and is known for screening every Padres away game. For pigskin fans, the bar offers generous NFL and college football game-day drink deals.
Hours: Monday–Thursday, 11 a.m.–11 p.m. | Friday, 11 a.m.–12 a.m. | Saturday, 10 a.m.–12 a.m. | Sunday, 10 a.m.–11 p.m.
Happy Hour: Monday, Tuesday, Thursday, & Friday, 3–5 p.m. | $1 wings | $5 select drafts & wells | half-off appetizers
Address: 715 J Street, Gaslamp Quarter
An upscale watering hole located in the Gaslamp’s swanky Pendry hotel, this retrofitted space dating to the 1900s is a great place to cheer on the Padres and feast on game-day specials like a $9 Wagyu hot dog. This must be the only spot in SD where you can chow down on $40 caviar while watching the Chargers play.
Hours: Monday–Thursday, 3–10 p.m. | Friday, 3 p.m.–12 a.m. | Saturday, 10 a.m.–12 a.m. | Sunday, 10 a.m.–10 p.m.
Happy Hour Specials: Monday–Friday, 3–5 p.m. | $5 draft beer | $6 wine | $7 well cocktails | $11 cheeseburger | $10 giant pretzel | $9 chips & guac | $9 buffalo chicken fries
Address: 570 J Street, Gaslamp Quarter
San Diego is increasingly staking its claim as a destination for soccer, but many local sports bars are lacking a dedicated space for fútbol fanatics. When FIFA rolls around, Shakespeare Pub in Little Italy is the place to be. Opened by a pair of British expats in 1990, this second-story bar on India Street tunes its TVs to Europe’s Premier League and offers the eats to match (think a full English breakfast or a plate of fish and chips).
Hours: Monday–Thursday, 10:30 a.m.–11 p.m. | Friday, 10:30 a.m.–12 a.m. | Saturday, 8 a.m.–12 a.m. | Sunday, 8 a.m–10 p.m.
Happy Hour: Monday–Friday, 3–6 p.m. | $1 off draft pints | $5 house wine | $1 off all bottled beer | $5.50 well liquor
Address: 3701 India Street, Little Italy

While sports are the main attraction at this PB hot spot, the food and drinks hold their own, especially when early weekend games draw fans for brunch and $19 bottomless mimosas. University of Nebraska alumni (all two of you) will be happy to hear that this is a certified Nebraska Husker bar, so enjoy hogging the TVs all season long.
Hours: Monday–Thursday, 10 a.m.–11 p.m. | Friday, 10 a.m.–12 a.m. | Saturday, 9 a.m.–12 a.m. | Sunday, 9 a.m.–11 p.m.
Happy Hour Specials: Tuesday–Friday, 3–6 p.m. | $6 cocktails | $6 select wines & drafts | half-off select appetizers
Address: 4650 Mission Boulevard, Pacific Beach
Sandbar is the place for Boise State fans to cheer on the Blue each week—or for any deals-seeking diner whose team is playing on a Tuesday, when the rooftop watering hole overlooking Belmont Park offers $3 street tacos, $5 Estrella Jaliscos, $6 house margaritas, and half-off all tequila (of which they have more than 50 types).
Hours: Tuesday–Thursday, 11 a.m.–11 p.m. | Friday–Monday, 9 a.m.–11 p.m.
Happy Hour Specials: 3–6 p.m. | $6 14-ounce Estrella Jalisco | $8 Margarita | $9 22-ounce Estrella Jalisco
Address: 718 Ventura Place, Mission Beach

Tucked into the heart of Old Town, this bar is home field for Kansas City Chiefs fans during the NFL season. The patio provides plenty of space for fans to catch every play on a massive outdoor screen while kids stay busy with games like cornhole and ping pong. It’s dog-friendly, too, so make sure Fido has his KC bandana on.
Hours: Monday–Thursday, 11:30 a.m.–1 a.m. | Friday, 11:30 a.m.–2 a.m. | Saturday, 10 a.m.–2 a.m. | Sunday, 9:30 a.m.–1 a.m.
Address: 2222 San Diego Avenue, Old Town
There’s nothing like rooting for the Fighting Irish during college football season in an old-school Irish pub. Located a few blocks from Snapdragon, this 28-year-old Mission Valley bar is a popular spot for post-game partying following Legion rugby matches and SDSU football games. Several pool tables, live music weekly, and shuffleboard offer a welcome distraction from agonizing SportsCenter recaps.
Hours: Sunday–Thursday, 11 a.m.–11 p.m. | Friday-Saturday, 11 a.m.–12 p.m.
Happy Hour Specials: Monday–Thursday, 4–6 p.m. | $1 off draft beer, house wine, well liquor & select appetizers
Address: 10475 San Diego Mission Road, Mission Valley
Novo Brazil has four expansive venues across San Diego County, but their newest location in Mission Valley is a true sports fan’s paradise, with 8,000 square feet of space, 64 taps, 100 feet of LED video walls, and a 3,500-square-foot fire pit—a perfect spot for strategizing your fantasy league draft picks. Sip refreshing kombuchas while supporting our local sports teams with Novo’s La Ola Dragon Fruit or Azteks Raspberry flavors, created in partnership with Wave FC and SDSU Athletics, respectively.
Hours: Monday–Thursday, 11 a.m.–10 p.m. | Friday–Saturday, 11 a.m.–11 p.m. | Sunday, 11 a.m.–8 p.m.
Address: 1640 Camino Del Rio North, Unit 341, Mission Valley

Whether you spell it “football” or “fútbol,” Fairplay has you covered with plenty of screens to catch the action. The spacious gastropub is also the home field for the Red Devils of San Diego, a local Manchester United fan group. Keep an eye on Fairplay’s Instagram page for their weekly TV guide to ensure you don’t miss a single play.
Hours: Monday–Wednesday, 11:30 a.m.–10 p.m. | Thursday–Friday, 11:30 a.m.–12 a.m. | Saturday, 6 a.m.–12 a.m. | Sunday, 7 a.m.–10 p.m.
Address: 4026 30th Street, North Park
Philly fans, assemble! Pretzels & Pints is the spot for tuning into every Eagles, Phillies, Flyers, and 76ers game. This tucked-away North Park bar specializes in pretzels, offering oversized Bavarian, pillowy Philly, and classic NY-style options with its signature beer cheese. You’ll also find a selection of pizzas, sandwiches, and subs to fuel your game day—but you’ll need to leave your Giants and Celtics jerseys at home.
Hours: Monday–Friday, 12–10 p.m. | Saturday–Sunday, 11 a.m.–10 p.m.
Happy Hour Specials: Monday-Friday, 1–6 p.m. | $1.50 off drafts
Address: 3812 Ray Street, North Park

This old-school sports venue provides more than 60 TVs and bar bites at reasonable prices. The Bullpen isn’t the place for quiet, contemplative sports discussions—instead, grab a beer and join the hooting and hollering on Padres game nights and at fight night viewing parties. Check their website for their daily TV schedule to plan your night.
Hours: Saturday–Thursday, 11 a.m.–11 p.m. | Friday, 11 a.m.–2 a.m.
Address: 8199 Clairemont Mesa Boulevard, Clairemont Mesa
During Padres season, Nautilus has game day specials, including the Machado Platter, featuring wings, onion rings, tots, and mozzarella sticks (which I’m sure Manny always eats before first pitch). Stick around after the game as the sports tavern transforms into “Club Nauti,” where you can actualize your dreams of popping Champagne after your team (San Diego FC?) wins a national championship.
Hours: Monday–Wednesday, 11 a.m.–10 p.m. | Thursday–Saturday, 11 a.m.–1 a.m. | Sunday, 11 a.m.–10 p.m.
Happy Hour Specials: Monday–Friday, 3–6 p.m. | half-off draft beers, well liquor & house wine | $5 Daily Sunset
Address: 6830 La Jolla Boulevard, Unit 103, La Jolla
The Spot is truly the OG San Diego sports bar, with a history dating back to 1915. The space was purchased in 1978 by owners who wanted to relocate their Chicago watering hole to San Diego. This is the ultimate hangout for Windy City transplants wanting to watch da Bears, da Bulls, da Cubs, and Blackhawks games each week. Like any authentic Chicago hangout, it’s filled with decades of spilled beers, the scent of deep-dish pizza, and the accumulated tears of fans.
Hours: 11 a.m.–2 a.m.
Happy Hour Specials: Monday–Friday, 3–6 p.m. | $4 drafts & wells | 25 percent off appetizers
Address: 1005 Prospect Street, La Jolla

PRK 101 is Disneyland for North County sports fans. This two-story complex features large outdoor TVs, a spacious dog-friendly patio, and a menu full of savory barbecue. The spot is home base for the handful of loyal Chargers fans, and it also offers half-off beverages every Monday to locals with a Carlsbad address.
Hours: Monday–Wednesday, 4–10 p.m. | Thursday & Sunday, 11 a.m.–10 p.m. | Friday–Saturday, 11 a.m.–12 a.m.
Happy Hour Specials: Monday–Friday, 3–6 p.m. | $5 off house cocktails | $2 off draft beers | $5 house wines | $5 house calls
Address: 3040 Carlsbad Boulevard, Carlsbad
The name certainly holds up: Draft Republic vends more than 100 beers on tap. Meet up with your squad and catch the game on one of the bar’s 70 TVs while you stuff yourself with wings or buffalo cauliflower (for plant-based friends). Games aren’t just onscreen at this sports bar’s two locations, which offer golf simulators (Carlsbad), eight lanes of bowling (San Marcos), shuffleboard, and plenty of arcade cabinets to help you cool off after your team drops the ball in OT.
Hours: Monday–Thursday, 4–9 p.m. | Friday–Saturday, 11:30 a.m.–10 p.m. | Sunday, 9:30 a.m.–9 p.m.
Happy Hour Specials: 4–5:30 p.m. | $6 Draft Republic Beers | $8 select wines & well cocktails | discounted appetizers
Address: 5958 Avenida Encinas, Carlsbad & 255 Redel Road, San Marcos

The Hills Pub is a popular watering hole for sports fans in La Mesa with its dog-friendly patio, zillion TVs, and kitchen that stays open until midnight daily. This makes it an ideal spot for post-game festivities and sprawling armchair game analysis with that pal who swears he could have gone pro if he’d only made the JV team. The joint hosts bingo every Tuesday, offering an opportunity to net yourself tickets to upcoming Gulls games.
Hours: Monday–Thursday, 11 a.m.–12 a.m. | Friday, 11 a.m.–2 a.m. | Saturday, 10 a.m.–2 a.m. | Sunday, 10 a.m.–12 a.m.
Happy Hour Specials: Monday–Friday, 2–5 p.m. | Sunday–Thursday, 9 p.m.–12 a.m. | $5 drafts, wells, house wines & Dangerdorf liquor
Address: 8758 La Mesa Boulevard, La Mesa
Main Tap is a rare destination showing every NHL game in sunny San Diego. This cozy East County tavern is known for its collection of rotating taps from local microbreweries, and it offers plenty of cheap eats to keep you going until a game-ending shootout. On Tuesdays and Fridays, this El Cajon locale moonlights as a karaoke bar, perfect for belting out tearful ballads after the Anaheim Ducks lose yet another game. Time to invest in a Kings jersey.
Hours: 11 a.m.–2 a.m.
Happy Hour Specials: Wednesday, 3–7 p.m. | $6 Reuben sandwiches
Address: 518 E Main Street, El Cajon

Score a hat trick at this triple-threat sports bar in Chula Vista. The name 3N1 refers to the venue’s restaurant, bar, and smoking lounge concept, making it a go-to for folks who enjoy a stogie while watching sports. The bar also offers karaoke on the weekends and regularly hosts PPV boxing and UFC events.
Hours: Monday–Wednesday, 11 a.m.–11 p.m. | Thursday, 11 a.m.–1 a.m. | Friday, 11 a.m–2 a.m. | Saturday, 9 a.m.–2 a.m. | Sunday, 9 a.m.–10 p.m.
Happy Hour Specials: Monday–Thursday, 4–7 p.m
Address: 2330 Proctor Valley Road, Unit 101, Chula Vista
The Canyon is a popular dive in Chula Vista serving homemade ’cheladas and wings that locals (and even SDM food critic Troy Johnson) have raved about. The bar screens Padres games weekly and holds special viewing parties for the most anticipated title cards in boxing and UFC.
Hours: Monday–Tuesday, 3 p.m.–2 a.m. | Wednesday–Sunday, 12 p.m.–2 a.m.
Happy Hour Specials: Monday–Friday, 4–7 p.m. | 20 percent off wells, draft pints & appetizers
Address: 421 Telegraph Canyon Road, Chula Vista
Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.
Fresh openings, inventive pours, and can't-stop-thinking-about-it dishes—here's what has defined our food scene this year
Most San Diego spots serve phở bò—the dark-brothed, beef-boned Southern Vietnamese specialty, loaded with the loud spices (star anise, cloves, cardamom, etc.). But Kim Pham, one of the sisters behind Crab Hut and perennial best-restaurants list-maker Kingfisher, is doing her mom’s phở gà.
The Northern Vietnamese original has a lighter, cleaner broth, using runner chickens (free-range diet and action means more flavor), the garlic from Gilroy’s famed Christopher Ranch (intense garlic-garlic), organic ginger, and housemade noodles. For condiments, Phở Gà Go uses Red Boat (the gold standard, barrel-aged 12 months). It’s essentially the same broth made at Kingfisher, served casual in Mira Mesa.
This issue isn’t about shame, but let’s add a touch for emotional tension. We live on the water, but only about 10 percent of seafood eaten in San Diego is caught locally. Meanwhile, the local fishing industry that once employed 40,000 people is down to about 130 commercial fishers. Local fishing families are a crucial (my words, and they feel right) but endangered species. And three groups have joined forces for one pretty killer event that does a lot about it.
Puffer Malarkey Group (operator Chris Puffer and celeb chef Brian Malarkey) joined with Tuna Harbor Dockside Market—the spot where local boats drop their catch every weekend, a waterline treasure. Each year, Dockside Night Market gathers live musicians and the city’s top chefs who cook with local boat fish on the water. Even better: 100 percent of the profits go to the San Diego Working Fishermen’s Group (the third group—the actual fishers). Make it a quarterly/monthly thing, for chrissakes.
Hard to find a more special place to eat lunch than Make Cafe. Finally with a permanent address, Make is where refugee women new to life in the US cook recipes from their various home countries: like mandazis (East African fry bread, like a beignet), koftas, congees (Asian ginger-rice bowls), lemongrass soda waters, and clean-eating creations. Exec chef Ashley McBrady (who helped turn Cellar Hand into a farm-obsessive hit) oversees the operation and teaches the women everything she’s learned.
Make Projects (which includes a farm and a training center) is a nonprofit that director Anchi Mei spun off from the International Rescue Committee—and now includes the cafe, a farm, and a training center. The idea is to help women refugees—often those who’ve worked fields and didn’t get great access to education—develop job, language, and cultural skills to adjust to this radically new and disorienting life. Even if you’re immune to an emotional backstory: Normal Heights has a charming new 5,000-square-foot bistro with a talented chef.

The slander of SPAM is part of its allure. Those who have either been raised in the musubi arts or converted to the minor food religion tend to exude a higher-than-expected life happiness. This Musubi Love, a Leucadia musubi speakeasy (you heard that right), focuses exclusively on the Hawaiian/Asian tradition of SPAM “sushi.” It’s a MEHKO (Micro Enterprise Home Kitchen Operation) from founder Roger Post, serving classics and riffs like the Cordon Bleu-Subi made with panko-fried SPAM, shredded rotisserie chicken, Swiss cheese, and Bachan’s Japanese BBQ sauce. Or try the Dawn Patrol with SPAM, egg, bacon, cheddar cheese, and spicy mayo.
How many of your favorite bands don’t have a talented lead singer? Due respect to Charles Mingus, but kinda hard to get emotional without someone expressing a story in a compelling way. The same is true for restaurants: a likable storyteller who deeply knows their stuff and can translate the stories of the food, drink, people, and place is both key and exceedingly, exceedingly rare. Well—found one.
Valentina General Manager Todd Henderson is a likable certified sommelier who can wax on about the history of the breed of pigs used to create the famed jamón (Cinco Jotas), trace each Spanish pintxo back to its origin tale, or orate the Ken Burns doc of 20 different types of Champagne. Valentina had the design charm and the roots (Leucadia locals wanted better restaurants, so they built them). But with Henderson and chef Enrique Ñol (who trained under Davin Waite at Wrench & Rodent), Leucadia’s date-night bistro feels like it pulled up a rung.
Some local legends engrave so deep that it’d feel wrong if even their original locations they outgrew became, like, some chain lamp store. Kiku Room feels like a rightful heir to the Casbah’s first throne. Kurt Cobain played in this tiny box on Kettner, dammit. Kiku’s a minimalist steel-concrete-and-punky-wheatpaste box, loaded with enough red lights to summon some beanie diehards and chill demons. One “bar” is a DJ deck (dark disco, Balearic house, everything), and the other is proper craft cocktails. They even brought back Midori Sours. The room is small and the line is not, so plan ahead or amiably accept fate.
Some locals would prefer if Coronado’s historic charms were flash-frozen and preserved. Others feel that Elisha Babcock and Hampton Story (the 19th-century developers who modernized the “island” and birthed the Hotel del) were radical change agents, and that spirit should be renewed. Undoubtedly, Baby Grand is a renewal. The newest hotel from CH Projects (Lafayette Hotel) turned an old, meh motor lodge (La Avenida Inn) into a freshly feral cocktail lagoon with Greek food and statues and plus-sized plant life, a tuckaway bar (Fallen Empire), and rooms with clamshell beds and obscenely giant bathrooms. All due respect to our hearts’ desire to embalm old magic—this feels like a grand Coronado win.
Two local dreamers truly understood the emotional voltage of Captain Keno’s, Leucadia’s affordable family restaurant/dive bar (a real hospitality mullet). When owner Gerry Sova closed it after 54 years, they basically battled it out to buy Keno’s beloved bones—knickknacks, plucky furniture, signage—and memorialized that old meatloaf-and-vodka-cranberry voodoo in their own places. The first is Encinitas’ tuckaway bar, the highly designed, Tarot-fied Anigma (from the DIY industry vets who own The Roxy). Second is Breakers, the Hawaiian-inspired hang from pro surfer Benji Weatherley, who grew up between Encinitas and Oahu. Long live Cap.

When it opened in 2014, Ironside Fish & Oyster hit all the right notes. A giant fish house and craft cocktail spot dedicated to local fishing lore—created by locals. They put in the area’s first oyster bar at the time. It didn’t make the rapid evolution of Little Italy feel like a cheap land grab, and filled holes rather than piling more glitter on already-filled holes. A key part of that magic was opening chef Jason McLeod, who was in charge of Ria in Chicago when it earned two Michelin stars. Twelve years later, after bouncing between big projects, he came back this year and set down permanent roots in a landmark kitchen.
From concerts and festivals to theater, food, and outdoor fun, here are the San Diego events worth adding to your August calendar
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
JUMP TO: Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.

Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
No buzzwords required.
Dockside Night Market returns to Tuna Harbor Dockside Market on August 6 for one night only
Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid.
What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago.
Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures.
When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.

Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea.
Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there are calendars of seasonal availability in the area.)
The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).
“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises.
Dockside Night Market takes places on Thursday, August 6, from 6 p.m. to 10 p.m. at Tuna Harbor Dockside Market.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The fast-growing taqueria will open its third restaurant on Newport Avenue after a viral social media moment fueled its rapid expansion
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!
Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.
Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.
The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:
National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!
Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.