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Everything SD MARCH 14, 2024

New Rideshare Aims to Keep More Money in Driver’s Pockets

With help from UCSD, Ride United breaks from the Uber model to give its workers a voice

New Rideshare Aims to Keep More Money in Driver’s Pockets
Courtesy of the San Diego College of Continuing Education

In 2012, Jama Ali was working as a taxi driver at night and driving a Lincoln Town Car in the afternoons. He was waiting near the Catamaran Resort in Mission Bay when someone approached him, offering him money to switch to driving for a company called Uber.

“I don’t know how much—it was $300 or something if you [signed] up for the app,” says Ali, who moved to the United States from Somalia. “Everything was new at that time, the apps and all the stuff. So we grabbed that money, me and two other drivers, and then set up Uber.”

Green taxi cab driven by Jama Utwsd who founded the San Diego-based app United Ride
Courtesy of United Ride

Things went well for a while, but Ali started having problems with the company. He was responsible for paying for all the wear and tear on his car, and, because Uber took a chunk of his fares, he struggled to make enough money. Then, in 2020, the company—along with Lyft and other app-based rideshare businesses—spent millions of dollars to pass Proposition 22, which classified drivers like Ali as independent contractors instead of employees. 

Ali feels that, after that happened, he started bringing in even less income.

“I [had driven for] a long time, and then Uber built all those regulations on us,” he says. “They take advantage of the drivers. It’s hard to make money with Uber. The price [per ride] is less for you, more for them. You can’t argue with anyone because they have money and power.”

Uber did not respond to a request for comment. Ali quit working for the company and went back to driving taxis, meaning he pays for a taxi medallion, a form of permit from the city of San Diego. Recently, he’s begun using a new platform which he says is trying to help taxi drivers like him.

App screenshot from Ride United, a ridesharing app featuring a map
Courtesy of Ride United

It’s an app called Ride United, which allows people to call and schedule taxis just as they do Ubers and Lyfts. Ali has a tablet in his car, and when someone calls for a taxi using the app, it may ping him asking if he wants to do the pickup. He can accept or decline the ride. There’s also a human dispatcher aiding the drivers.

“I used to drive before there was all that technology, so this is totally different,” Ali says. “You can see everything on the computer system: every drop off, how much you charge, all this stuff, it’s on there. And then people can pay you [with] cash or their credit card. This is really good, especially for people who don’t have smartphones or old people with special needs.”

The app was spearheaded as a project by the  United Taxi Workers of San Diego and a team from UC San Diego, including professor Lilly Irani. She says there was an attempt to build an app with the local taxi union, United Taxi Workers of San Diego, back in 2018, but it stalled out. Now she’s helping them try again with Ride United, co-managing the project, assisting them in choosing a tech company to build the app, and overseeing improvements.

App screenshot from Ride United, a ridesharing app featuring a breakdown of fees
Courtesy of Ride United

“I believe that technologies can help people do things more effectively, but they’re so often prioritizing the values of those who are basically middle-class professionals or the owners of companies,” Irani says. “So building technologies that are actually controlled by the people who are most impacted by them is a core mission of mine in life.”

She says she wants the project to prove that you can create a technology platform that’s not exploitative, one where workers have a say. “And my hope is that by showing that it is possible here with Ride United, that we can also pursue other places in our society where that kind of publicly supported or membership-supported software can be a better alternative to what tech companies are giving us,” she adds.

According to Irani, the app has facilitated 172 rides since its launch in December. Peter Zschiesche and Mikaiil Hussein with United Taxi Workers also helped secure contracts with the city of San Diego during the recent floods, setting up taxi rides from residents’ homes to storm shelters. Another contract with the San Diego College of Continuing Education connects taxi drivers with students who need to commute between different campuses.

The Ride United team is also launching email campaigns, arguing that their model is more environmentally sound—because the majority of taxis are hybrid vehicles—and better for workers. 

San Diego College of Continuing Education supported San Diego-based ridesharing app Ride United featuring its staff, drivers, and founder
Courtesy of the San Diego College of Continuing Education

“This is also about making sure that the drivers have a voice in how the platform treats them,” Irani says. “The [Ride United] drivers are deciding how much of a fee they’re willing to pay to help with the upkeep of the software—it ends up being between 4 and 6 percent of the fare. Also, the money stays in the community. United Taxi Workers is a nonprofit. You, as a rider, put money into the driver’s pocket, and it all stays in San Diego and gets spent here on things people really need.”

Irani says the focus right now is prompting riders to use the app for pre-scheduled rides, so drivers know in advance to pick someone up. If someone uses it to call a ride on demand, it can take a bit longer. She notes that it’s comparable in cost to platforms like Uber and Lyft for shorter rides, but it can be more expensive for long trips. 

However, Ali points out, there’s no surge pricing. “If it’s Fourth of July, New Year’s Eve, all the holidays, we do the same price,” he says. “If it’s $20, [it’s] $20. That’s it.”

Rider Jacob Van Dehy, who found out about Ride United from the Democratic Socialists of America, appreciates that aspect of the app, too. “Surge pricing was always a pain coming back from the bars at, like, 2 a.m.,” he says. 

More importantly, though, he values the app’s commitment to supporting drivers. “I think it’s appealing because it keeps more money in the driver’s pockets,” he says. “Uber and Lyft take an increasingly large cut of the cash that all the drivers make.” 

Van Dehy used Uber and Lyft in the past, but now he only uses Ride United.

“I’ve definitely started getting push-notification targeted ads from Lyft saying, ‘Hey, you haven’t used the app in a while. We’re giving you 20 percent off,’” he notes. “Which is pretty funny.”

Claire Trageser has been writing for San Diego Magazine for 10 years. She also is a reporter at KPBS and writes for The New York Times, National Geographic, Marie Claire, Elle and Runner's World.

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Arts & Culture OCTOBER 1, 2026

San Diego’s Artists Need More Than Applause

Jonathon Glus and Grant Oliphant discuss the emerging Art + Design District and the bigger ecosystem needed to support San Diego’s creative community

San Diego has beaches, sunshine, biotech, and enough stucco to wallpaper a small country. But what actually gives a city its personality? The artists, musicians, designers, dancers, galleries, theaters, museums, and all the other creative people making things that give a place its identity. That’s the question at the center of this special edition of the podcast, recorded as part of San Diego Magazine’s September arts and culture issue, created in collaboration with the Art + Design District and San Diego FC Playmakers.

Host Troy Johnson sits down with Jonathon Glus, former director of the City of San Diego’s Department of Cultural Affairs; and Grant Oliphant, president and CEO of the Prebys Foundation. Glus now serves as the Prebys Foundation’s senior art & design fellow in residence at the Downtown San Diego Partnership, where he’s helping develop the emerging Art + Design District around the Civic Center. Together, Glus and Oliphant bring two sides of the conversation to the table: what it takes to build the physical and cultural infrastructure for a creative city, and what role philanthropy, government, businesses, and artists themselves play in making that happen.

The conversation gets into San Diego’s recent fight over arts funding, the city’s cultural ecosystem, and why supporting artists means more than simply writing checks. They talk about the Art + Design District’s roots in city planning work dating back to 2016, the cultural institutions already clustered around the Civic Center, and examples from cities like Miami and Austin that used major cultural initiatives to help shape their identities. 

And, naturally, Troy gets nostalgic about San Diego’s old jazz scene, including his best friend’s dad’s club, The Crossroads, and the unfortunate fate of a very valuable vinyl collection.

This summary was provided to you by AI. To hear from the humans, listen to this episode wherever you get your podcasts.

Everything SD OCTOBER 1, 2026

San Diego’s Top Doctors: The Annual List, 2026

Your guide to the area's best physicians nominated by their peers and chosen by the San Diego County Medical Society

San Diego’s Top Doctors: The Annual List, 2026

For over two decades, the San Diego County Medical Society (SDCMS) has worked collaboratively with San Diego Magazine to recognize physicians who are held in the highest regard by their peers. Votes and nominations are open to all physicians in San Diego. The voting physicians are asked to vote for physicians within and outside their specialty to whom they would refer their friends and family. Through this process we have identified 968 physicians in 102 specialties.

In a synchronized effort, SDCMS confirmed every individual nominee’s Medical Board of California licensing and current practicing status. Through this exhaustive process, 968 physicians are being honored this year. Many of them have also been recognized for multiple years since we began publishing this list. Multi-year honorees will have the number of years they have been selected listed in brackets behind their name.

Although not all our superb physicians are represented on this list, we still acknowledge and appreciate their contributions. The selection criteria are strict, with only a small percent of physicians selected in each specialty. Many additional physicians received multiple votes from their peers, however, did not reach the threshold to be on the list. The best choice of physician for a patient includes many factors and we all work hard to meet their needs. We are proud to recognize that all physicians in San Diego work collaboratively to provide the very best care for all.

We welcome and encourage all San Diego County physicians to participate in their county and state medical societies as we work toward the SDCMS vision: “Physicians United for a Healthy San Diego.” The strength of our united voice as a medical community depends on the leadership and advocacy of all of us. We appreciate the assistance of all the physicians who voted, and we thank San Diego Magazine for their support.

Congratulations to all of our 2026 Top Doctor selectees! For more information regarding membership, voting, future events and becoming more involved with the medical society, visit www.SDCMS.org. 


San Diego Top Doctors List 2026

* Brackets denote the number of years chosen as a Top Doctor

Abdominal Surgery

Garth Ross Jacobsen, MD [4]
UC San Diego Health
9300 Campus Point Dr, MC 7220
La Jolla, CA 92037
(858) 657-7025

Addiction Medicine

Long H Nguyen, MD [2]
Kaiser Permanente
3420 Kenyon St
San Diego, CA 92110
(800) 290-5000

Addiction Psychiatry

Kimberly A Fitzgerald, MD [2]
Kaiser Permanente
3420 Kenyon St, Bldg B 1st Floor
San Diego, CA 92110
(800) 290-5000

Adolescent Medicine

Azadeh Shirazi, MD [2]
Sharp Rees-Stealy Medical Group
16899 W Bernardo Dr, 1st Floor
San Diego, CA 92127
(858) 499-2777

Adult Cardiothoracic Anesthesiology

Dalia Abadeer Banks, MD [8]
UC San Diego Health
9500 Gilman Dr, MC 0898
La Jolla, CA 92093
(858) 657-6510

Adam Brent Barrus, MD [3]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Francesca Betti, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Arsh Chopra, MD [1]
Kaiser Permanente
360 Rush Dr
San Marcos, CA 92078
(800) 290-5000

William T Connell, MD [12]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Andres Falabella, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Alexander M Girgis, MD [5]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Austin J Henry, DO [3]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Paul James Himaya, MD [7]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Brian Alexander Janda, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Tse-Sun Ku, MD [9]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Jason Philip Lujan, MD [17]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Kris Cheryl Lukauskis, MD [1]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Lars R Newsome, MD [20]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Deena Helen Perotti, MD [1]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Gabriel Rene Rubio, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Alaa Saghbini, MD [3]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

David Maged Seif, MD [8]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Edward Harding Sherer, MD [4]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Kevin James Staggenborg, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Sepehr Shokri Tabibzadeh, MD [12]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Kris Kishore Vasant, MD [2]
Anesthesia Service Medical Group
3626 Ruffin Rd
San Diego, CA 92123
(858) 565-9666

Arts & Culture SEPTEMBER 28, 2026

The Best Things to Do in San Diego: October 2026

From food festivals and Fashion Week to hockey games and Oktoberfest, these are the best events to add to your calendar in October

The Best Things to Do in San Diego: October 2026
Photo Credit: Sydney Valiente

It’s finally fall, and although it may not feel like it (our ceiling fans are this close to flying off their hinges), San Diego is ringing in the cozy season with a heap of fun events. Whether you’re wanting to find your new favorite outfit at Fashion Week, cheer at the Oceanside Shock’s home debut, or practice meditation at the Strength in the City Festival, these are the best things to do in October.

Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Photo Credit: Shay Studios

Concerts & Festivals in San Diego This Month

3

Go beyond the menu during the Taste of North Park, with over 50 food samples and 15 beverage stops, plus live music and art-driven programming to keep all the senses engaged.

7

Cross the Coronado Bridge—and bring your appetite—for A Taste of Coronado, an island-wide culinary jaunt in support of beloved businesses and the Promises2Kids nonprofit.

Courtesy of La Jolla Art & Wine Festival

Theater & Art Exhibits in San Diego This Month

10/8–11/1

In the Roustabouts Theatre Co.’s newest comedy at Scripps Ranch Theatre, roommate beef has no age limit. In “Ripcord,” a feud between Abby and Marilyn escalates to absurd heights.

10 & 11

Pay it forward to local public schools with each pet adoption, purchased piece of art—from over 170 artists—and sip of wine, beer, or spirits at the free La Jolla Art & Wine Festival.

17

Those in search of creativity and community can find both at Other Places Art Fair South, a free showcase for independent artists and galleries at California Center for the Arts, Escondido.

Photo Credit: @gabephelan

More Fun Things to Do in San Diego This Month

9/30–10/4

Where can you play pickleball with celebs, sample local eats (including that place you’ve always been meaning to try), and take part in the scenic and delicious Grand Tasting at Surf Sports Park? There’s only one answer: the Del Mar Wine & Food Festival.

2–4

Sashay your way through the 19th annual Fashion Week San Diego, home to stunning runway couture, fall designer collections, and a trunk show—perfect for shopping for your new look.

9 & 10

Dance to Y2K throwbacks all weekend long during Ocean Beach Oktoberfest, which includes a beach party, a stein-holding competition, a brat-eating contest, and for VIP attendees, a custom “OB2K Oktoberfest” liter
mug.

10

First comes the sting, then comes the shock. San Diego County’s newest sports franchise, Oceanside Shock, will make its home debut in the Federal Prospects Hockey League versus the Fresno Falcons at Frontwave
Arena
.

24

Working out is just one part of this Waterfront Park wellness experience. Practice meditation, play bingo, and recover with sauna zones during the Strength in the City Festival.

25

At the 25th annual Oceanside DÍa de los Muertos Festival, the Day of the Dead is alive and well. Walk through a chalk cemetery and Por Siempre Car Club’s decorative trunk altars during the free event.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S MAY 5, 2026

Artistry, Aesthetics, and Inclusive Luxury

KQ Aesthetic Society goes beyond cosmetic to provide comprehensive care and transformative results

Artistry, Aesthetics, and Inclusive Luxury

Kelly H. Harfouche, founder of KQ Aesthetic Society, knows firsthand that cosmetic treatments like fillers, neurotoxins, and microneedling, can not only enhance a person’s appearance and restore confidence, they have the power to truly change a person’s life. An expert injector has the ability to tailor treatments to each individual patient’s anatomy and goals for personalized results. Harfouche, a board-certified nurse practitioner, has spent nearly a decade perfecting her craft as an aesthetic injector and integrating her multifaceted artistic skills with precision patient care. Her commitment to continual education and training, plus a passion for helping people look—and feel—their best, set KQ Aesthetic Society apart in a sea of local medspas. 

For many people considering nonsurgical treatments, the intent is to look refreshed and refined. KQ Aesthetic Society’s philosophy eschews a cookie cutter approach that bases treatments around units, instead working to understand each person’s unique goals, then curating a treatment plan to fit that vision. Harfouche focuses on “inclusive luxury,” the belief that everyone deserves access to aesthetic treatments, respective of budget restrictions. She develops long-standing trusted relationships with her patients, and works with each one to achieve their aesthetic objectives and address the underlying causes of their concerns. 

“For me, forming an honest and open relationship with every patient who walks through the door is essential. This means understanding them on a deeper level and meeting them where they are to define and achieve their individual goals,” she says. 

Drawing on her artistic background, which inspired her transition into medical aesthetics, Harfouche sees each client as a “unique canvas.” Rather than relying on standardized procedures, the practitioner’s distinctive approach combines her profound understanding of the physiological and anatomical changes associated with aging with an unwavering commitment to ongoing education about the newest products and their mechanisms of action. Her goal is to make each patient feel beautiful in their own skin and to embrace their individuality. 

She has also pioneered a way to combine her talent for aesthetic artistry with her philanthropic nature. Harfouche is one of only a handful of providers using dermal fillers to treat patients with lip asymmetry and scarring resulting from cleft lip surgery. Patients travel from around the country for this transformative treatment, noting increased confidence and a restored identity. She hopes to eventually launch a training program to help fill the void in this space.  

“My passion has always been connecting with people and giving back in any capacity that I can,” she says. In the rapidly advancing landscape of aesthetic medicine, you can place your confidence in Harfouche and KQ Aesthetic Society to deliver exceptional care. To learn more or book a consultation, please visit kqaestheticsociety.com.

Arts & Culture SEPTEMBER 24, 2026

SDFC Is Building More Than a Soccer Club

Through its Playmakers initiative, San Diego FC is working with artists, musicians, and other local creatives to shape the identity of the city’s newest professional sports team

What does a soccer team have to do with San Diego’s arts scene? Quite a lot, as it turns out. When San Diego FC launched, the club could have spent its marketing budget on billboards, bus wraps, and digital ads. Instead, it went into neighborhoods, found local artists and creatives, and started building the club’s identity with them. Through its Playmakers initiative, artists have designed limited-edition merchandise, had their work featured on the stadium’s jumbotron, and found themselves in front of thousands of fans—and, in some cases, a national TV audience.

For this special edition of the podcast, created alongside San Diego Magazine’s September arts and culture issue, host Troy Johnson talks with Sebastián Morúa, SDFC’s Senior Vice President of Brand & Innovation, and longtime San Diego native and creative Tony Martinez of Barrio Junto. The conversation gets into why a professional soccer club would make local art part of its business, how Martinez’s decades in San Diego’s creative community helped shape Playmakers, and the club’s early efforts to connect with artists across the county through its Chrome Ball Tour and neighborhood events. The goal, they explain, isn’t simply to put a local artist on a T-shirt. It’s to let the people who already understand San Diego help define what the new club looks and feels like.

The conversation also gets into the less glamorous—but important—side of supporting artists: money. They talk about how Playmakers pays local creatives, the value of the platform SDFC provides, and what it means to build an ongoing relationship between a professional sports club and the artists who help shape its identity. They also discuss the club’s growing music initiative, which will bring local musicians into the fold, and the many ways artists have already contributed to SDFC through merchandise, murals, Parks & Pitches projects, and more. Ultimately, it’s a conversation about soccer, art, community, and what can happen when a major sports franchise gives the people already making culture in San Diego a bigger platform.

This summary was provided to you by AI. To hear from the humans, listen to the podcast wherever you get your podcasts.

Everything SD SEPTEMBER 24, 2026

Special Activations at the 2026 Del Mar Wine & Food Fest’s Grand Tasting

Chef collaborations, cooking demonstrations, DJs, games, photo ops, and plenty of reasons to keep wandering on Oct 3 and Oct 4

Special Activations at the 2026 Del Mar Wine & Food Fest’s Grand Tasting
Courtesy of Del Mar Wine & Food Festival

At Del Mar Wine & Food Festival’s Grand Tasting, the walk between food tents can take a while. You might stop to watch a chef competition, get pulled toward the DJ, or find yourself playing mini golf before you remember which bite you were after.

Across the Del Mar Polo Fields, there’s also line dancing, a 1961 red Beetle ready for photos, and an aviation-themed pop-up with Reno Tahoe chefs and mixologists. Need a slower stretch? Check out the wellness stops or browse the shops. Here’s what to look for as you make your way through the festival’s zones:

Courtesy of Del Mar Wine & Food Festival

VIP First Bites & First Sips

VIP ticket holders get a head start, with the VIP Reception running from 11:15 a.m. to 1 p.m. and serving first bites, first sips, and a few surprises before the Grand Tasting officially gets going. Champagne Telmont will make the festival’s first pour, while Cohn Restaurant Group brings carajillos alongside pours from Karl Strauss, Licor 43, Tap Truck San Diego, Bebemos Tequila, and Devil’s Grin Gin.

The bites are just as good. Celebrity chef Beau MacMillan will serve a first bite, while Warung RieRie is bringing one of its highly coveted dishes. Yes, this is the restaurant that currently has an eight-month waitlist. You’ll also find bites from The Shellfish Affair, The Waverly, Wolf in the Woods, Dora Ristorante, Cori Pastificio Trattoria, An’s Gelato, Pacific 333, Vintana, and more.

And because every good first act needs a soundtrack, there will be live painting and music, with Courtney Govan bringing live jazz to the reception. It’s the perfect opening act before the main event.

Live Cooking & Culinary Moments

During the VIP Reception, chefs Tommy Gomes and Jeff Roberto will conduct a live ahi cutting. Plant Paradise brings another culinary angle, with celebrity chef Zuliya Khawaja joining the plant-based lineup. The area combines chef talent with plant-forward restaurants and brands, giving guests a chance to see just how creative plant-based cooking can get.

Throughout the weekend, The Stage keeps the cooking demonstrations coming, with celebrities and chefs sharing techniques, recipes, and plenty of inspiration for anyone who plans to actually cook something when they get home. Before you know it, you’re watching a chef demo, casting your awards vote, and sipping mezcal on the grass with friends you just met in line.

Courtesy of Del Mar Wine & Food Festival

DJs, Music, & The Party

At the Grand Tasting, dancing just sort of… happens. A DJ drops the right song. Someone’s holding a taco in one hand and a glass of wine in the other. The country zone breaks into a two-step. Friends convince friends. Strangers become temporary dance partners. By the end of the day, everyone’s forgotten they were ever worried about looking cool.

DJ TENAX will be spinning in Plant Paradise, bringing house, techno, and UKG to an open-air dance floor that’s hard to leave. Chris Cantore, a veteran San Diego broadcaster, takes over the VIP Tent, while BootScootin Line Dance and PVO Events bring country-style line dancing to the Polo Fields, so you can work off your tasting itinerary one two-step at a time.

Then a live guitar hum in the distance leads you to a fuchsia boa over at the Pride Zone, where you’ll find yourself covered in sequins and having the lawn party of a lifetime.

Sports, Tailgates, & Games

Not every activity at the festival requires a tasting glass (although it’s certainly encouraged).

The Matchday Experience brings San Diego FC and San Diego Wave FC into the Grand Tasting, complete with interactive tents and plenty of game-day energy. Athletic Brewing is also sharing activation space with San Diego Wave FC, bringing a fun nonalcoholic option into the mix.

For golf fans, the Los Angeles Golf Club is bringing a Dryve Box golf simulator to the festival. And if your competitive streak is less fairway and more miniature windmill, SD Pop Up Mini Golf has you covered.

The Beach Zone gets in on the action, too, with surfing-inspired elements and Playavole paddle courts. Hemlock Hats and other California brands add to the coastal atmosphere, but the real draw is having somewhere to actually play. And don’t worry, you can cool down in COOLA’s turquoise beach chairs, too, and when your bestie suggests reapplying sunscreen, obviously you do. Basically, there are plenty of ways to work up an appetite between tastings.

Courtesy of Del Mar Wine & Food Festival

Photo Ops & Instagram Moments

You’re going to want to take photos, and the festival has made that extremely easy.

A Timeless Day is bringing multiple photo moments to the Grand Tasting, including a 1961 red Beetle at The Italian Getaway and a teal VW bus in The Beach Zone. For something a little more polished than the standard group selfie, head to the Locals Zone for Pixster Photo Booth and San Diego’s version of a Glam-Bot, complete with a grass red carpet.

Bebemos Tequila is also bringing back its festival-favorite hidden speakeasy. If there’s ever a time for a photo, it’s here. Otherwise, people might not believe you. The speakeasy serves bone marrow shots straight from the bone, with candlelight, a lounge area that makes it hard to believe you’re in a tent outside, and little orange shot glasses. This is “first slide of your festival photo dump” material.

You can also grab your squad and head to LaCroix’s bright and ridiculously cute setup, or swing by San Diego Magazine’s area, where you might stop for a photo in front of the larger-than-life SD Magazine sign and find yourself watching a painting come to life.

But really, you’re in Del Mar. The ocean is essentially your backdrop, and every zone gives you an excuse to stop for the obligatory “totally candid” photo. And yes, the best strategy is to get the group shot before everyone has been sampling wine for three hours.

Shop, Browse, & Take Something Home

The Grand Tasting also doubles as a little shopping excursion, with local makers, fashion, vintage finds, jewelry, and lifestyle brands scattered throughout the grounds. Smoke Revival Vintage Vault brings the thrill of vintage treasure hunting, while Nortte Hats and Hemlock Hat Company make a pretty good case for leaving with a new accessory.

Keep an eye out for jewelry and creative vendors, too, including Iris Studio Jewelry and New Nightfall Jewelry, plus local artists and makers featured throughout the festival. 

You can come for an all day food and wine festival, but still leave with something shiny you definitely did not plan to buy.

Wellness & Reset Moments

We know, at some point, even the most dedicated grazer has to come up for air. The Novo Dia Wellness Zone is designed for exactly that, bringing together mocktails, coffee, hydration, wellness brands, and even bites from Parakeet Cafe.

Step away from the food and drink frenzy for a few minutes, relax in the shade, try some skincare, stretch with prAna, and maybe grab some Instant Hydration Electrolytes before round three.

There’s also nothing wrong with stopping to smell the roses at Green Air Botanicals while devouring a dairy-free cheese dip. It’s less about disappearing from the party and more about making sure you have enough energy to keep going.

The zones give you somewhere to wander, and the activities give you a reason to keep going. So grab your tasting glass, check the schedule, and leave a little room in your afternoon for something you didn’t plan on doing. At Del Mar Wine & Food, that’s usually where things get interesting.

Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.

Partner Content MARCH 26, 2026

Design Leaders & Innovative Interiors: AVRP Studios

A look at San Diego's top designers creating unique environments that combine creativity and function

Design Leaders & Innovative Interiors: AVRP Studios


AVRP Studios’ tradition for Design Excellence and Innovation began in 1976 with Doug Austin, FAIA, in Solana Beach, California. The firm has since grown to complete major projects throughout the United States and Canada. We think of ourselves as a family and we care deeply about people. We want to inspire, help make their lives richer and more complete through our efforts. We believe that architecture is one of the most important art forms because of the impact it can have on the lives of those it touches. We’re delighted to have been recognized with over 150 awards for design excellence.

703 16th Street, Suite 200, San Diego, California 92101  |  619-704-2700  |  avrpstudios.com

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