A little haven of thoughtful, Instagram-worthy home goods and gifts, like handmade candles, aesthetic cards, jewelry, and plants. Brittany Peña and Lacy Bird co-own the woman-owned boutique in La Mesa Village. Everything sold in the store is—you guessed it—made in small batches.
Goth Shop
The Floral Craft
Downtown La Mesa seems like an odd destination when shopping for spells, antiquities, and other magical curiosities. But the small matte black corner store is part floral designer, part apothecary with a range of macabre offerings like taxidermy classes, flower tarot readings, and hand-poured candle workshops.
LA’s famed Silverlake Flea Market has landed in Encinitas on Saturdays and Sundays. Think gorgeous hand- stitched blankets from upcycled saris, baby rompers in surf van print, chunky turquoise, vintage leather boots, canvas bags from recycled army tents, original artwork, secret finds, and denim galore.
Voice-Lifting Bookstore
Libélula Books & Co.
Last summer, a BIPOC and queer-owned bookstore opened up in the heart of Barrio Logan. Jesi Gutierrez and Celi Hernandez created Libélula Books & Co. with the intention of creating an inclusive space featuring titles by & about Black leaders, LGBTQ+ folks, Chicano history, and transformative justice.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
SDM staff shouts out their favorite food finds this month
Fernside, watermelon feta salad
By Alex Dinofia, Emily Heft, Mateo Hoke, Jennifer Ianni, Troy Johnson, Lili Kim, Samantha Lacy, Nicolle Monico, Will Riddell, and Amelia Rodriguez
San Diego is home to more than 5,000 restaurants—meaning that you could eat at a new one every single day for over 13 years before you had to resort to repeats. With all that goodness, it can be tough to narrow down your next dinner spot. That’s where we come in. Here are 15 of our favorite meals (and coffees, cocktails, and croissants) this month. Go get some.
Courtesy of Cafe 21
Cafe 21
Shrimp Corn Cake
Cafe 21’s bloody marys (topped with a salad bar; served in a ceramic head) deservedly get lots of airtime, but the decadent shrimp-and-potato corn cake is an underrated sleeper hit. It’s crowned with a poached egg and lounging in an herby pool of cilantro cream sauce rich enough to stand up to the 10 a.m. vodka. –AR
Starbucks who? This pick-me-up with Vietnamese coffee and fresh egg foam at Saigon is a richer, more satisfying version of a frappuccino (although, sadly, not blended). It’s breakfast on ice. Saigon started at the Hillcrest Farmers Market in 2012 and now boasts a buzzy new location in North Park. See you in line. –MH
Glutenus Maximus
Butterscotch Pecan Sticky Bun
Suns out, buns out, especially when those buns are covered in butterscotch and dusted with pecan bits. The perfect blend of salty and sweet, this roll is chewy but not overly dense. These buns are huge, so grab two forks in case you need to share (though you probably won’t want to). Check Glutenus’ website to see what farmers market it’s currently stationed at. –WR
Oscar’s Mexican Seafood
Ceviche
On the list of edible items that can be served in a cup, ceviche isn’t usually the first thing that comes to mind. The proximity of Oscar’s to the Pacific means this place is all about their fish. The ceviche menu includes shrimp, fish, scallop, and bluefin tuna served with crispy, hand-sized tortilla chips. This dippable snack has become my favorite post-beach ritual. –AD
Little Asia Sliders
Pork Belly Sliders
With dozens of seductive smells swirling in the air at the OB Farmers Market, it’s nearly impossible to choose a bulwark against hunger-induced overshopping. Allow me to make your life easier: Get the pork belly sliders from Little Asia Sliders. Decadent, fatty pork belly is nestled in a soft bao bun and topped with fresh carrot, cucumber, cilantro, and a drizzle of crunchy chili oil. Is it Wednesday yet? –LK
Courtesy of Lefty’s Chicago Pizzeria
Lefty’s Chicago Pizzeria
Spinach Mushroom Deep Dish
I don’t often jump into the pool that is deep-dish pizza, but at this Windy City joint covered in (admittedly bland) Illinois license plates, it’s a felony not to. Sure, Lefty’s serves delicate, crispy thin-crust, too, but come on. Catch me doing a double-reverse-pike backflip into this deep Chicago dough. –MH
TJ Oyster Bar
Octopus Taco
Decades later, TJ Oyster Bar is still the South Bay taco gem. The smoked tuna fries are like a Baja poutine. But it’s this classic octopus taco—braised until tender but still with that desirable bite, topped with one or three of the sauces (cilantro and chipotle cremas and hot sauce), and served on a good corn tortilla—that epitomizes a simple thing done extraordinarily well. –TJ
Tacos El Trompo
Chilaquiles
Chilaquiles don’t always hit (too dry, overcooked eggs, no beans?!), but when they do, you might as well write my obit and send me skyward. Two sunny-side up eggs, savory red sauce, sour cream, refried beans, Spanish rice, and avocado, portioned to feed two—all for under $10? Whew, life’s good. –NM
Brad Wise (Trust, Fort Oak, Rare Society) is famous for his killer marinades and the way he seasons proteins. Wise Ox is the butcher shop where you can buy those gems in a bag to cook yourself. Or you can get a sammy. Like this diet-breaking beauty of high-end couch food. House-made bologna, American cheese, mustard, and mayo. Sleep well. –TJ
Yalla Habibi
Fool Moudamas
When I lived in Bethlehem, fool (also spelled “foul” or “ful”) was my go-to local breakfast. Made with warm, garlicky, lemony stewed fava beans; olive oil; and pita to scoop it up, fool is what comfort food eats when it’s having a hard day. The Lebanese Yalla Habibi in the Gaslamp does fool right, with an extra garlic kick. Shawarma and kebab are the go-to here, but I’ll be back for the comfort. –MH
Salads historically occupy a lonely, shadowy spot on bar-food menus, but South Park’s Fernside gives fruit and veg their glorious place in the sun. The bar tempers the creamy whipped cheese in its watermelon-feta with sweet and nutty stuff like pistachios, pomegranate molasses, and fennel. If you, say, add a side of waffle fries, the salad won’t care—she knows she’s still the star. –AR
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.
“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
From wedding invites to custom notepads, Sweet Paper in La Jolla is a one-stop shop for finding pretty paper goods and other post-worthy delights. Customers can be choosy when searching the stationery and gift boutique for greeting and business cards, locally inspired presents, personalized envelopes, gift wrap, and other products that make sending mail more exciting. The ways to include your own personal touch are endless. –MK
Not a single Dan Brown thriller in sight. Queer-owned North Park bookshop Meet Cute exclusively stocks romance novels, with particular focus on LGBTQ and BIPOC authors (and an allowance for the occasional queer memoir or nonfiction writing guide). And if you happen to reach for a book at the same time as a fellow hopeless romantic… Well, we know how this story goes. –AR
This 40-year-old, family-owned San Diego business just launched new 3D foot-scanning technology that helps customers with their in-store shoe, sock, and custom insole fitting experience—for free, in less than 10 minutes. Called Fit Finder, the tech provides a comprehensive foot analysis with personalized shoe and gear recommendations, including apparel from their Korsa collection and their popular (as in 12-million-plus sales) R-Gear Drymax socks. –KO
The city’s entire population of Gen Z iconoclasts materializes at this roving market to shop women-, LGBTQ-, and BIPOC-owned businesses. Consider a full-scale, ’90s-movie-style makeover–new pre-loved outfit, new handmade resin earings, new piercings–or simply pick up a croissant-shaped candle and try to recover from the fact that early noughties clothing is now considered “vintage”. –AR
Finally, an answer to the dilemma of what to put on a wedding registry when you already live together and own a Nespresso machine: Ask for prickly pear salt. A newish North Park shop from the founder of Artelexia, Casa y Cocina sources tableware, kitchen items, dry goods, and other home stuff from Mexico and offers registry services. Sure, you have dishes, but a handmade Oaxacan salsa bowl? Didn’t think so. –AR
Angelica B Beauty takes self-care seriously. While picking up beauty products and home décor, guests can browse Angelica B’s line of pleasure products to learn more about sexual wellness. Whether you’re getting your roots touched up or adding color to your sex toy game, this beauty shop in South Park is all about empowering women from head to… use your imagination. –NM
Your home bar called. Your grenadine’s expired. Upgrade your dinner party drink game at Collins & Coupe, a North Park barware store slinging new and vintage glassware, cocktail recipe books, specialty ice, bar tools, and every imaginable mixer (garam masala bitters, anyone?). You’ll have to hit a liquor store for the booze—though they do offer a selection of zero-proof spirits for sober folks craving something shaken or stirred. –AR
In the front, the queer-owned University Heights studio is a fairy garden offering taxidermied critters, fantasy-inspired wire crowns, and Kewpie dolls. The muraled back room hosts more than a dozen artists, each with their own distinctive art style. Browse their Instagram to find the flash that feels most you,from ultra-detailed stick-n-pokes to sketchy, brightly colored florals and spindly abstract sigils. –AR
A step above BFF necklaces and below getting one another’s initials inked. At Liberty Station, the Fuze team welds delicate, claspless chains onto wrists, ankles, and necks. Select your metal and chain style (the shop offers more budget-friendly sterling silver and gold-filled options as well as 14-karat white and yellow gold) and, with a flash, you’re friends for life. –AR
Environmentally conscious consumers don’t have to spend ages reading labels when they visit this zero-waste refillery in Kensington. Shoppers can bring their own containers to Earthwell Refill to buy plant-and mineral-based beauty and cleaning products. With the mission of diverting plastic items from the landfill and local waterways, Earthwell sources natural goods, such as detergent, shampoo, shower gel, and other toiletries, as well as sustainable items like stainless steel razors and bamboo toothbrushes. –MK
Husband-wife hosts Rami Abdel and Shantel Seoane created Alter Experiences as a haven away from city hustle. They thought of everything to make tent camping accessible and hassle-free (including luxurious linens and outdoor kitchens), but what makes this place extra special are the tree hammocks. Equipped with super cozy, warm sleeping bags and lights that make them glow like fireflies or aliens (depending on your imagination), they offer a unique, weightless outdoor sleeping experience. –CG
Best Club for Long Runs and Bar Crawls
Black Flag Running Club
Back in the day, there used to be something called Ed’s Run, an event loosely organized through meetup.com that brought 50 to 100 people together by the harbor to jog five miles and then consume many beers at the Waterfront Bar & Grill. These days, Ed’s Run is no longer, well, running, but there are still social exercise clubs to be found. Black Flag Running Club has weekday evening meetups and Saturday long runs that are well-organized and held at a rotating list of locations. The group has no pretensions about speed or ability, is welcoming to all, and is heavy on the socializing—with plenty of drinking and parties to counteract the miles you’re putting in. –CT
Say you’ve tackled most of the region’s hikes and are looking for a new challenge. Well, what about climbing all five peaks in Mission Trails on the same day? There are plenty of people—some as young as four or five—who’ve hiked all the mountains. But doing all the treks in 24 hours scores you special status. If you complete the challenge without any driving between peaks, you’ll have earned endless bragging rights. –CT
You can rent jet skis from just about anywhere around the city, but to really feel the power of these bad boys, head out of Coronado with San Diego Jet Ski Rentals and skip the slow-paced bayside options. Because of the many motor boats and the distance to the ocean, renting from here gives you more opportunities to wave-jump and feel the wind in your hair. –NM
Even the youngest thrill-seekers can experience the epic adventure of a tandem paraglide at Torrey Pines Gliderport. Expert instructors answer all your questions and ease pre-jump jitters with clear guidelines. While waiting, the gliderport offers the ideal picnic spot with a view. Then, gear up in a helmet equipped with a GoPro and soar for 25 minutes of pure exhilaration over the serene coastline. Check that one off the bucket list! –CG
If you haven’t tried pickleball yet, what are you waiting for? The Hub is San Diego’s largest dedicated pickleball facility, boasting 26 courts, a pro shop, restaurant, event space, and clinics for beginners and pro picklers alike. Memberships start at $99 a month, with discounted youth prices and drop-in options also available. Ready to watch, but not play? Don’t miss the World Series of Pickleball at The Hub from Oct. 27–29. –BD
Dress in all white to look dapper outdoors during a game of lawn bowling hosted by the Coronado Lawn Bowling Club. Operating since 1935, the nonprofit club offers free lessons to San Diego County residents on the artificial green adjacent to the Coronado Public Library. Trainees get to feel boujee with 30-day access to the green and equipment to master their throws. Call to request gratis instruction. –MK
Guests from across the continent travel to luxury retreat The Golden Door for relaxation and rejuvenation. The all-inclusive health spa pairs activities like yoga, hiking, and meditation with pampering such as massage, skin, and nail services for a full-body reset. This utopian property got a facelift with a multi-million dollar renovation, including complete overhauls of the bathhouse and pools, plus upgrades to their 40 guestrooms. While the bathhouse dates back to 1958, improvements include a new Jacuzzi, steam room, sauna, cold-plunge pool, and an LED light therapy bed. –KO
All due respect to lunges, but frankly, you’re terrible and everybody hates you. Luckily, it’s always leg day on Lake Murray. Vessel rentals–which include pedal boats, canoes, kayaks, rowboats, and motorboats–are first come, first served at the concession stand Wednesdays through Sundays. Pedal boat rates start at #30 for the first hour and $15 every hour after. It’s a surprisingly easy (and scenic!) way to develop thighs of steel. –BD
Held just before Christmas, this annual half-marathon starts on Carmel Mountain Road and then lets you roll on downhill for the entire course. It traces the State Route 56 bike path and finishes at Torrey Pines State Beach for a net 714 feet of elevation loss over 13.1 miles. It’s pretty tough to run it and not set a personal record—or at least feel like it was a super fun and easy time. And you can get your racing done right before the holidays, then kick back and feast until the new year. –CT
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.
Tommy Bahama Miramonte Resort & Spa
Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.
Healcove Chiropractic
There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.
Juice Holler
West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.
Everwell Acupuncture
We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.
