How do you keep the keg party going post-college? For Matt Rattner, president and co-founder of Karl Strauss Brewing Company, the answer, back in 1989, was to make some beer. Here, his top 10 reasons for starting his biz.
Garden Kitchen was special. During its seven-year run on a quiet street in Rolando, even the farmiest-to-table devotees were pointing to chef-owner Coral Strong and slow-clapping. When a dramatic rent-hike forced her to close in 2022, Strong wasn’t sure what to do next.
Farm-to-table wasn’t new by any means—chef Alice Waters spawned the movement at her pioneering restaurant Chez Panisse in Berkeley in the early ‘70s, and many San Diego chefs did it right. But by the mid-2000s, the idea had been so co-opted by the mainstream that the meaning was almost completely lost.
“In the beginning, I used to get very honestly angry and upset when I would go to other restaurants that were claiming they were farm-to-table, but knowing some of the chefs or prep cooks inside [telling me] ‘Oh no, that comes from Restaurant Depot,’” she says.
Strong grew up in Cardiff before her parents moved the family to Costa Rica in 1989. They’d bounce between the two countries for months at a time, but when they lived in a motel by the beach while building their own house, she witnessed an incredibly tight-knit food culture. “As a Latin American country, everyone kind of cooks together,” she says. Everyone chopped, prepped, prepared, and served as a unit. “[That] definitely shaped my adolescence as to how I thought about food and the community of food.”
Photo Credit: Olivia Hayo
When her father, a commercial fisherman, brought the family back to San Diego, Strong leaned into an entrepreneurial streak, moving from coffee to accounting and eventually bartending to pay the bills. But food remained a passion, especially after she met her future husband, who was working at a farm and ranch in Escondido.
“We were just always disappointed with the vegetables out at restaurants and were like, ‘Why can’t they just make vegetables taste good?” she wondered. She realized that despite having more small farms than any other county in the country, most restaurants in San Diego simply weren’t using local ingredients.
So she decided to do it herself.
Strong opened Garden Kitchen without any formal culinary training—just a commitment to getting the freshest vegetables, meat, fruits, and other produce onto people’s plates. Her first chef quit within a month, telling her it was impossible. “So I got in the kitchen one day and said, ‘I can do this, let’s figure it out.’ I taught myself how to cook.”
She already had connections with farmers, fishermen, and ranchers, and designed a different menu almost daily based on what she could get. “My farmers sometimes delivered in the middle of dinner service,” she laughs.
Garden Kitchen lasted until after the pandemic, but before the current economy cut into already razor-thin margins. Could Garden Kitchen exist today? She’s not sure.
“The biggest thing right now is just looking at the finances and how expensive it is,” says Strong. “Obviously, the cost of food is up right now, gas is crazy right now… it just crushes you.” Despite that, she believes that committing to the true farm-to-table ethos is as easy as one decides to make it.
“If you think it’s hard to order directly from your farmer, if you don’t understand the absolute pleasure in doing that and you’d rather order from a computer, then that’s your own difficulty,” she says. “People say they’re into it, but are they willing to make the effort like I am, to drive an hour to go get my meat, or drive 35 minutes to go to my farm to go pick it up? I don’t know.”
Today, Strong works as a private chef, hosts pop-ups, and offers catering services, all still using seasonally available ingredients from San Diego. And while she has no intentions of opening another restaurant, she says we might see even more of her in the future.
“I have a large property [in Valley Center], and let’s say that there will be more of my food to come,” she promises.
Courtesy of Tajima Ramen
San Diego Restaurant News & Food Events
Beth’s Bites
Dora is less than a year old, but already shaking things up—mostly, behind the bar. Bar lead Francesca Proietti Semproni (whose resume includes stints at Young Blood, Civico, and Rustic Root) launched what sounds (in my humble opinion) like an absolutely charming initiative called Nonna’s Recipe Book. Instead of picking your next drink off a menu, tell the bartender what you’re in the mood for, what you’re eating, and what flavors you tend to enjoy and they’ll whip up a unique concoction just for you. But wait, there’s more! Once the custom cocktail comes to life, the Dora team adds it into a living archive of recipes—a collection of guest-created drinks you can come back to again and again and again. In an age of algorithmic choices made for us rather than by us, I kind of love this analog vibe.
South Bay’s local coffee favorite Cafecito on Palm is doing the damn thing for number two. Cafecito on Park will open later this year near San Diego City College, bringing their signature espresso service closer to downtown. Hopefully, City College attendees can plan for their next finals week to be a little more java-driven.
It’s always 5 o’clock at Margaritaville Hotel San Diego Gaslamp Quarter, and now, it’s perpetual summer as well with a slew of rooftop cabanas now available to the public. If you ask me, it’s just in time for the hotel’s Yappy Hour, hosted on the last Thursday of every month through October, where pups and people can kick back on the rooftop and enjoy dog-friendly (and people-friendly) menus, plus giveaways, leis, and more. If your dog likes to chill as much as you do, this might be the place to hang poolside this summer.
Time flies when you’re slurping noodles. Tajima Ramen just hit the big 2-5 and is marking the occasion with a month of specials, events, deals, and other giveaways throughout June. From June 1 to 7, head back in time with their Throwback Menu bringing back some old favorites, June 8 through 14, you can get any two ramen bowls for $25 or free extra noodles with your ramen (dine-in only), or from June 15 through 21, snag happy hour prices all day, every day. There’s even more on the schedule, so take a peek at your local shop’s calendar and enjoy the taste (and some prices) circa 2001.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
We love a mega-fancy tasting menu, but let’s be honest—we’re not all blessed with unlimited Wagyu funds. So we picked some of the breakout dishes of the last year (or couple of years) from the best chefs in the city, reverse-engineered their chief charms (salty, smoky, caramelized?) in the test lab of our mouths, and found some budget-friendly alternatives that hit some of the same notes with an everyday price tag.
Where do delicately plucked marigold blossoms adorn Deer Isle scallops, or ingredients like fermented raspberry precede roasted coffee oil, shiro miso caramel, or bronze fennel in a parade of hit-after-hit dishes? Lilo in Carlsbad, of course. San Diego’s newest Michelin star changes its menu with the seasons, but one stalwart dish has kept tongues wagging since opening day last April: the caviar ice cream. A boat-shaped sliver of orgeat ice cream, smoked celery root bushi, and freshly pressed almond oil are topped with a generous heap of caviar. It’s a dish so good and defining that chef Eric Bost will tire of talking about it for a very long time.
Price: $265 for the tasting menu (before tax, tip, and drinks)
Low: S’mores Ice Cream at Stella Jean’s
There’s a reason Stella Jean’s s’mores ice cream is part of the local scoop shop’s “always available” menu. Made with fire-roasted marshmallows and coconut ash ice cream mixed with dark chocolate-covered graham crackers and mini marshmallows, its strangely ashen hue dabbled with flecks of tawny brown is a far cry from the wildly vibrant ube and pandesal toffee flavor seemingly made for Instagram reels. But it’s a sensation in your mouth—smoky, toasty, torched, creamy, marshmallowy, coconutty, ashy, and bitter from the dark chocolate. Pro tip: If you really want to DIY Lilo’s ultra-luxe treat, bring your own caviar.
There’s no question what comes first at Lucien. It’s the egg. Chef and co-owner Elijah Arizmendi’s 12-course tasting menu begins with welcome bites under the calamansi tree before moving inside to start the Journey (the actual name of this section of the menu). The first step is one of the most astounding—a perfectly intact, upright, ochre-hued eggshell containing his take on Japanese chawanmushi (egg custard), topped with a dollop of caviar. The accompanying ingredients have ranged from sweet corn and huitlacoche to banana and buckwheat, but each one has precisely demonstrated Arizmendi’s commitment to French technique with California experimentation and global influence.
Price: $260 for the chef’s tasting menu (before tax, tip, and drinks)
Low: Chawanmushi at Sushi Ota
The biggest difference (besides price) is that while Lucien’s dish changes with the season, Sushi Ota is comfortably predictable. A San Diego staple since 1990, the legendary Sushi Ota has been one of those if you know, you know joints that locals try to keep off the radar. (It hasn’t worked at all.) Known for ultra-fresh fish and ultra-traditional service, the small Pacific Beach restaurant also serves Japanese comfort foods like udon noodle soup alongside sashimi, nigiri, and rolls. But it’s the savory steamed egg custard, called chawanmushi, that really gives you the warm and fuzzies. Add a side of salmon roe (ikura) for a few bucks more, and this dupe is about as good as it gets.
Price: $12 for chawanmushi, $11 for ikura
Courtesy of Chick & Hawk
High: The Birdman Sandwich at Chick & Hawk
Enough ink—and tears, I’m sure—has been spilled over Chick & Hawk’s long and arduous journey to opening its doors. But now that the Encinitas eatery is in full swing, chef Andrew Bachelier’s tightly curated menu of fried chicken sandwiches, fries, and bowls command lines of hungry locals and skate-culture loyalists. The Birdman, the signature hot chicken sandwich named for partner and skateboarding legend Tony Hawk, is piled with cabbage slaw and pickles and slathered with a tangy kimchi comeback sauce on a soft brioche bun. Although this Nashville meets California meets Mississippi meets Korea sando doesn’t command a triple-digit price tag, the fact that it’s nearly a $20 chicken sandwich (sans side) has been a topic of conversation. Bachelier—who worked at Addison before opening Jeune et Jolie, then launched SDM’s 2024 “Best New Restaurant,” Atelier Manna—and his team earned that price tag.
Low: 5-Piece Korean Fried Wings at Cross Street Chicken & Beer
It’s hard to beat Koreans at the chicken game. Korean fried wings are defined by a double-fry technique—first at a low temperature to ensure the chicken is cooked through, then at a high temperature to ensure the famed extra-crispy, ear-splittingly crunchrageous magic. At Cross Street, they follow a similar fusion ethos as Chick & Hawk, using inspiration from the American South as well as Thailand, Korea, Vietnam, and more, with flavors like “Seoul Spicy” or “Honey Butter” for whatever you’re feeling that day. Pair it with a cold beer to go full chimaek (a popular Korean combination of pairing fried chicken and beer). Now that’s a combo—and price tag—that’s hard to beat.
Price: $8.75 for five wings
Courtesy of Trust Restaurant Group
High: Steak Frites at À L’ouest
PB&J. Captain & Tennille. Brad Wise and steak. Steak frites ranks among the iconic global duos. And when the holy union of prime cuts and twice-fried carbs comes from Wise and the meat-loving masters at Trust Restaurant Group, it’s a pretty safe bet. À L’ouest—the group’s newest fancy, but not fussy, drippy plant dreamscape of a French steakhouse on the prime corner of 30th and University in North Park—gives guests a choice: 12-ounce New York strip, 8-ounce filet mignon, or 8-ounce Wagyu hanger, topped with sauce au poivre (the classic French pan sauce—peppercorns, shallots, heavy cream, brandy) and served with a heaping pile of 24-hour salt-brined fries and a watercress salad. One bite acts as a transport to a Parisian brasserie, so if you think about the cost in terms of time-space travel, it’s a pretty great deal.
Price: starts at $48
Low: Shepherd’s Pie at The Shakespeare Pub & Grille
To satisfy the same urge for meat and potatoes, feel at least moderately European while doing so, and save a couple quid, a trip to The Shakespeare in Mission Hills ticks all the boxes. The classic British shepherd’s pie arrives in a piping hot oval au gratin dish, smothered with a thick layer of mashed potatoes. Beneath it lies a hefty portion of marinated ground beef and vegetables in the pub’s secret sauce, and while there are a few choices of sides, the correct order is peas and “proper” chips (a.k.a. chunky, thick-cut fries versus the typically thinner American “French” fries). It’s more tickety-boo than très bien, but it’s immensely satisfying in any language.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Encinitas nigiri fanatics, I bring you good tidings. Oto Sushi is slated to open in late July. After nearly two decades of experience in operations for Tao Group Hospitality and Ace Hotel, Ash Cintas opened the first Oto in Laguna Beach in 2024. She focused on from-scratch dishes, fish sourced from Smart Catch and Seafood Watch–approved suppliers, and a wide swath of gluten-free options.
Year one worked, so she started eyeing her ideal second spot—North County San Diego. “I grew up spending time in San Diego visiting family, and my grandfather built a fishing business here, so the area has always felt familiar and meaningful to me,” says Cintas.
Cintas’ twin sister Alysha Rabb spearheaded the Japanese coastal design of the new Oto, which takes over the former Mrkt Space. The 3,200-square-foot eatery flows from the indoor dining room to large outdoor patio, as well as a private dining room—a total capacity of 95. Chef Connor Mathison has worked as a sushi chef for over 15 years at venues like Bamboo Sushi SW in Portland, Oregon. His menu includes classic sushi offerings like nigiri and sashimi, specialty rolls, bento boxes, tempera, karaage, Wagyu burgers, and robotayaki.
Robatayaki, sometimes called robata, is a method of slow-grilling meat, seafood, and various vegetables over premium Japanese binchotan charcoal. Basically, it’s the gold standard for grilling, thanks to its intense, clean heat that imparts a smoky, savory char on the outside and a rich, tender inside.
“One of the defining characteristics of Oto is that much of our sushi is served yakumi-style, meaning it arrives already seasoned with ingredients designed to complement the fish rather than relying on soy sauce,” Cintas explains.
Courtesy of Oto Sushi
There will also be a large number of vegan and vegetarian dishes, plus scratch cocktails with housemade syrup, fresh juice, sake, Japanese whiskey, wine, and beer selections curated by beverage partner Gavin Grum. Cintas says she hopes to continue expanding across Southern California, ideally opening six to eight locations in different coastal communities.
“The goal isn’t to build the biggest restaurant company,” she says. “Encinitas is the next step in proving that model can scale.”
Oto Sushi opens July 2026 at 782 N. Coast Hwy 101 in Encinitas. Initial opening hours are from 11:30 a.m. to 9 p.m. daily.
Courtesy of Silver Hoof Creamery
San Diego Restaurant News & Food Events
Silver Hoof Creamery Coming to Old Town
First more sushi, now more ice cream? Someone pinch me. Later this June, Silver Hoof Creamery will open in Old Town at 2548 Congress Street, Suite G, bringing artisanal soft serve, waffle tacos and waffle bowls, sundaes, and milkshakes to the Old Town Urban Market food hall. Everything is made with 100 percent California dairy milk (except for the dairy-free options, of course), and the small-batch menu of flavors ranges from dark chocolate soft serve to blueberry lavender milkshakes, matcha garden sundaes, and the signature Silver Hoof sundae made with vanilla swirl soft serve, caramel drizzle, topped with candied pecans and various candy gems and topped with whipped cream. Personally, I’m a sucker for strawberry, so I’m looking forward to giving the strawberry fields milkshake a slurp once the doors open.
The San Diego Natural History Museum (a.k.a. The Nat) tends to make good use of its rooftop space with events like Nat at Night every Friday during the summer, but now it’s getting into the brunch game as well. Brunch at the Nat kicks off Sunday, June 14 with Wolf in the Woods taking over the menu from 10 a.m. to 2:30 p.m., followed by Hash House A Go Go (July 12) and Wolf in the Woods making a sophomore appearance on August 9. (Yes, there will be Bloody Marys. How could there not be when Johnny Rivera is behind the bar?)
North County isn’t just getting more sushi—it’s getting a sweets upgrade as well. Desserts By Clément, the Pacific Beach-based French pastry shop is opening two new locations this summer in Del Mar and Vista. Owner (and French native) Clément Le Déoré has made a name for himself from his super realistic (and absolutely adorable beyond belief) desserts like these “Petit Bears” and fruit collection, but will also offer traditional pastries like croissants, macarons, kouign-amann, and chouquettes. There goes my summer bod… (just kidding).
Non-alcoholic options are gaining major steam on drinks menus across the country, and the gang at Cesarina and Elvira are cashing in. Both concepts just released new cocktail menus to be fully 50 percent alcoholic, 50 percent non-alcoholic so people can easily jump from one to the other, if they so choose. (Or just stick with one category—it’s just nice to have options.) Bar lead Sydnee West’s concoctions range from the Super Fico at Cesarina (made with porcini-infused rye, Nonino Amaro, Averna, and clarified fig demerara) on the hard side to the Roma Esotica at Elvira (with NA gin, pineapple, passion fruit, and lemon) on the soft side. As someone who actively enjoys zebra-striping (going back-and-forth between cocktails and mocktails), it’s very refreshing to have curated choices on either end that aren’t an afterthought.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
I spent time in a hot dog stand on the edge of San Diego Bay, looking out a window that mattered. Mattered to a kid whose mom taught him to fish on this pier. They’d turn on a little transistor radio, find a signal through the static, stare at the water, and talk life and his dad. Dennis Borlek’s dad was out there, somewhere, commanding a naval submarine through god knows what. When his dad would dock in Point Loma weeks or months later, Borlek biked down the street along Shelter Island to see him and steal back stolen moments.
Later, Borlek helped midwife the craft beer scene, managing seminal spots like Small Bar and Liar’s Club. Wondering what to do with the rest of his life, he went back to that pier and saw a for-lease sign on the bait and tackle shop. He tore through the public library and spent the whole night learning how to write a business plan (he had no clue). A couple days later he found himself at the intimidating end of a massive conference table, pitching his dream to the very official Port of San Diego executives.
They gave it to the San Diego kid. Not sure if they ever imagined Fathom Bistro—the tiniest, mightiest craft beer and hot dog stand, filled with spear guns, ocean monster figures, and seafaring oddities—would still be there 13 years later, let alone be a local’s favorite. It’s the most San Diego place in the world. Borlek taught himself to make kimchi and puts it on his Explodo Dog. His friend Kevin, who played with him in a punk band, dresses as a pirate and works the door on weekends. Has done so for years.
And when Borlek stares out the window, he can see the sub base and the memories of his dad.
Courtesy of Wayfarer Bread
Later, a few beach towns over, I sat in an employee break area—a shaded back-alley alcove with grape vines that serves as an escape garden for the crew. The place used to be a taco shop. Owner Crystal White points to a window of a single bedroom behind the dough-mixing part of the kitchen. She lived there when she started, often finding herself on the roof at midnight, staring at a broken compressor, trying to will it into working.
A blue-collar kid who fell in love with bread, she moved to San Diego with a business plan and zero cash. Banks don’t loan money to bread dreamers. Fate, kismet, and door-knocking found her enough investors. In the weeks leading up to opening that dream—perfect croissants, kouign-amanns, sandwiches, pizzas, baguettes fermented with wild La Jolla yeasts—she was outside hammering and painting. Locals would pause to ask what she was putting into the spot. “A bakery!” she’d reply.
“Oh, we don’t need one of those,” they’d say. Eight years later, White has moved out of the bedroom, and Wayfarer Bread is one of the best bakeries in the land. I ask if she’ll ever open another location. “I grew up dirt poor,” she says. “This has surpassed even my wildest dreams. This is enough. Please make sure you mention Emma Koehler, K-O-E-H-L-E-R, my kitchen manager. She deserves the credit now.”
These are the people and the stories behind “Best Restaurants.” This issue is dedicated to them, the culture they’ve gritted into being. On the surface, the annual tradition—naming a list of “winners,” my favorite places and my honest answers to “who has the best taco/pizza/Thai…”—is a good-natured competition among friends. But the deeper point is that it’s a way to highlight hundreds of places that have risked it all to build a little magic across the city. Sure, some owners were born in the stars and used that dust to make more stars. But many or most restaurants started with a scrappy go-getter or two. And now those places are filled with dozens or hundreds of people who love the work, show up day in and day out, for years. People like Koehler and the ones we feature in our story, “Behind the Line”.
So please use this list as a beachhead. Try these places, email me ([email protected]) to say “thanks” or “you truly messed up.” Eat, drink, commune, say hello, get to know the stories of the people making your favorite food. Make your own list, and share it with us.
(Note: Fathom didn’t win anything, probably because there’s no category for “Best Hot Dog Craft Beer Stand on a Pier with a Pirate,” which is a shortcoming on our part. So I put him here because he should be a part of any conversation about best San Diego things.)
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
If your dopamine rush comes from stepping into an experiential esoteric escape that also serves cocktails, then the newly-opened Anigma might just be up your alley. Brought to life by the owners of The Roxy Encinitas and Roxy on Broadway in Denver, Encinitas’ new hidden cocktail lounge spirals around the idea that nothing is quite as it seems. Stepping into the moody 47-seat space, which is tucked behind the retail store Archive, should feel like an out-of-this-world experience, says Paula Vrakas, one of the four partners behind Anigma.
Vrakas worked with architecture and design firm Tecture—which designed restaurants like Lucien, Haven at Fox Point Farms, and Kettner Exchange—to concoct an environment that begins when guests walk through the secret portal into a world of velvety folklore and myth. No two experiences will be identical, she promises.
“The concept itself is a changing concept, and so this sort of mysticism, the occult, or these dark arts, they’re ever-changing within themselves,” she explains. “So we can lean in…. at any given moment without completely changing the entire concept. That’s actually what we intend to do.”
If this sounds very abstract, that’s okay. Let’s center ourselves around the cocktails, which are very real and created in part by bar lead Sam Reinke.
Initially, there will be around 16 cocktails (and a few mocktails) in three sections. “Archive” features traditional drinks like Old Fashioneds and Manhattans, while “Myth & Memory” offers rotating cocktails inspired by Southern California folklore, like the monster of Proctor Valley Road or the legend of Charles “The Rainmaker” Hatfield.
Photo Credit: Gretchen Dunn
But the menu starts with “Sigils,” four drinks that break down Anigma’s logo into its individual features: the Celtic Knot, the tria prima (the Latin philosophy of three foundational elements of alchemy being salt, sulfur, and mercury), the All-Seeing Eye of Providence, and the Alchemist’s Stone. The ingredients in each reference key aspects of each concept; for example, the Alchemist’s Stone (sometimes called the Philosopher’s Stone) is made with red powder to mimic the same flaming hue of the legendary item. The Eye of Providence includes carrot juice, an ingredient rich in beta-carotene that also happens to be excellent for eye health.
The fifth drink, called “Anigma” and based on the logo as a whole, will never be listed. “But if you ask, you can find out,” promises Vrakas.
Since the concept is meant to be cocktail-forward, only a few small bites will be available, like chocolate-covered strawberries and wasabi pea pub mix. “It’s fancy snacks,” laughs Vrakas. But considering how Encinitas’ dining options have upped their game as of late, she says focusing on providing a high-end cocktail experience will fill a void in the area not yet overwhelmed with similar choices. Once inside, it’s an intimate space, with seating for 47 guests over 800-square-feet lit by candles and cocooned with dark velvet curtains sewn by Vrakas’ mother.
For now, Anigma is reservation-only, but will likely introduce opportunities for walk-ins in the future. In the meantime, expect surreality and perhaps a bit of discombobulation, says Vrakas. “It’s just meant to [feel] like, ‘Wait, where was I? Where was that? And how do I get back?’”
Anigma opens May 28 at 517 S. Coast Hwy 101 in Encinitas. Hours are Wednesday, 5 p.m. to 9:30 p.m.; Thursday, 5 p.m. to 10 p.m.; Friday 5 p.m. to 10:30 pm; and Saturday 5 p.m. to 10 p.m..Closed Sunday–Tuesday.
Rendering courtesy of JG Color by Design
San Diego Restaurant News & Food Events
Black Mizu Café Opening Inside Cloak & Petal
Call it the Michelin effect—after earning Michelin recognition in December, Cloak & Petal in Little Italy is ready to expand its Japanese-inspired offerings by launching a coffee shop-slash-cafe experience this August.
Called Black Mizu Café, the 1,000-square-foot space situated within Cloak & Petal will serve Torque Coffee and Compa Coffee beans and Asa Bakery pastries, as well as Japanese comfort food dishes like a tamago sandwich, bánh mì panini, edamame hummus toast, and various parfaits. Signature drinks include specialties like a honey yuzu sparkling matcha, cherry blossom latte, white miso caramel latte, and a cardamom cinnamon latte. Next spring, Black Mizu will also launch a Pacific Rim-inspired brunch menu by executive chef Robert Cassidy.
With space for 25 to 30 guests, the Japanese-meets-Scandinavian minimalist design will also be able to accommodate a private dining space for Cloak & Petal during non-café hours. Managing partner Cesar Vallin anticipates the initial hours of operation will be daily from 6:30 or 7 a.m. through around 2 p.m., with extended hours on Thursdays, Fridays, and Saturdays until approximately 9 p.m. It’s not a pop-up, per se, but it’s certainly a creative way to make the most of the restaurant’s off-hours floor space.
After nearly four decades in Del Mar, Pacifica Del Mar announced it will close its doors at the end of their lease this December. No one knows yet what will replace it, but whatever comes next has some pretty big culinary shoes to fill. Side note: thank you to the PDM team for the multi-month heads up before closing! There’s nothing worse than finding out your favorite spot closed yesterday, so plan your last hurrah (or hurrahs) accordingly.
El Pueblo officially opened at 564 Pearl Street in La Jolla this week, which is good for two reasons. One, that old Jack in the Box was a mega-eyesore and two, now we can all get $1.39 fish tacos that much easier. Win win! Hours are 6 a.m. to midnight daily, and yes, that means you can get a breakfast burrito before the sun is up.
A Roman-style pizza place with wine, beer, and a small market coming to La Mesa? Yes, please! Pinsarella Market is slated to open late this year at 8131 La Mesa Boulevard (the former Kratom Kava Bar space) and if successful, may be the first of many across San Diego. If that’s a pizza-eating challenge, I happily accept.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
2025-Torch-SD-09131839 (2)
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
