
Featured articles
Food & Drink
Food & Drink
Food & Drink
Featured articles
Everything SD
Everything SD
Features
Featured articles
Things to Do
Everything SD
Everything SD
Featured articles
podcast-ep
podcast-ep
podcast-ep
Featured articles
Features
Features
Features
Featured articles
Charitable SD
Everything SD
Charitable SD
Ready to know more about San Diego?
SubscribeReady to know more about San Diego?
The 37th Annual World Bodysurfing Championships at Oceanside Pier
As many as 400 bodysurfers and 40,000 attendees will converge on Oceanside Pier for the 37th Annual World Bodysurfing Championships, held August 17–18 by host Beachsport.org. Competitors age 12 and up can register by August 12 to compete in their age brackets, with one man and one woman from the total pool each named Grand Champion. To win, a competitor needs “length of ride, functional tricks, and style,” says organizer Scott Hubbell, although he adds, bottom line, “It’s about having fun and riding waves with just a pair of fins!” The surf is typically 3 to 5 feet, but “10- to 12-foot faces are not uncommon with good luck.” Watch the action, in 15-minute heats, from the beach or the pier. worldbodysurfing.org.
bodysurfing
Where to eat, shop, and explore in this burgeoning beachside town
A coastal gem that feels like it’s been heavily polished over the last several years, Oceanside effortlessly blends beach-town charm with a burgeoning foodie and things-to-do scene. From its iconic pier and swim-and-surf worthy beaches to its hidden culinary treasures—and everything in between—Oceanside is having a well-deserved moment, that by all accounts, is here to stay. This guide highlights some of the must-visit spots that make Oceanside shine.

An elevated take on Italian-inspired cuisine, Allmine showcases masterfully crafted artisanal pizzas, handmade pastas, and thoughtfully curated natural wines. With careful attention to ingredients—like imported Italian flour for their signature pizza dough—and making nearly everything in-house, from rich sauces to house-cured sausages and creamy burrata, every dish reflects a commitment to quality and craftsmanship.
119 S Coast Hwy.
Communal Coffee offers a wide selection of coffee, teas, fresh pastries, and cafe bites all set against a boho-chic space with creative energy, and plentiful indoor and outdoor seating. A favorite for those working remote, as well as business and friend meet-ups.
602 S Tremont St
The ultimate lounge for breathtaking ocean views and vibrant sunsets, The Rooftop Bar at Mission Pacific Hotel also features a stellar drink and food menu. With its stylish ambiance, creative cocktails, and shareable bites, it’s a must-visit for a chic coastal experience in Oceanside.
201 N Myers St.
A new addition to the historic Brick Hotel, The Lobby Tiki Bar & Grill is a vibrant tiki-inspired vibe with Instagram-worthy drinks, and island-infused American cuisine. Don’t miss the Tiki dancers during Friday’s dinner service.
408 Pier View Way
One of the rare Michelin-starred restaurants in San Diego, Valle showcases the flavors of Baja California through elevated, modern Mexican cuisine with an extensive wine list highlighting Valle de Guadalupe wines. The multi-course experience is ripe for a special-occasion set amongst a breathtaking ambiance—with ocean views as the cherry on top.
222 N Pacific St
Head to Rose Cafe for breakfast, lunch or a little of both with their popular brunch menu and enjoy tasty bites in a charming and cozy setting. They offer a surprisingly large and diverse menu whether you’re popping in for a quick coffee, or fixing for a full on meal.
1902 S Coast Hwy
Merenda is an authentic European-inspired wine bar with a diverse wine list and selection of light bites, including a build-your-own charcuterie experience with a choice-of cheeses and meats.
1931 S Coast Hwy
A refined and modern Japanese omakase style experience, Matsu uses seasonal ingredients and meticulous techniques to offer a five-star dining experience. Helmed by chef/owner William Eick, his menu blends tradition with innovation and the food is as much art as it is delicious.
626 S Tremont St
An Oceanside staple since 2013, Wrench and Rodent Seabasstropub is sustainability-driven sushi-forward spot is known for inventive flavors and a daily-changing menu, with a focus on responsibly sourced ingredients. The eclectic vibe makes for an effortlessly cool setting.
1815 South Coast Hwy
Blending Balinese flavors with modern California cuisine, Dija Mara offers bold, umami-rich dishes. With a stylish, laid-back atmosphere and a well-curated natural wine list. It’s a worthy visit for adventurous and spice-loving foodies.
232 S Coast Hwy
The Plot features an elevated earthy vibe with outdoor dining in a garden-setting complemented by its inventive plant-based dishes. Artfully crafted sushi rolls are popular, as well as the brunch, where the vegan chicken and waffles and the bold and bountiful Bloody Mary, are a crowd favorite.
1733 S Coast Hwy.
Little Fox Cups & Cones makes creative ice cream concoctions with a host of inventive flavors, and tried-and-true classics. While they dish out traditional cups and cones of ice cream, they also have their popular ice cream taco, ice cream cakes and other goodies. As a bonus they cater to all dietary needs with a few seriously good vegan options. Everything is made in house, from scratch.
1940s S Freeman St
In an unassuming strip mall, 24 Suns is a shining culinary achievement. Two former Michelin three-star restaurant chefs have taken over an old dive bar, and turned it into a chef-driven culinary experience with a focus on modern Chinese cuisine.
3375 Mission Ave.
Images from SD surf photographer
Here at San Diego Magazine we have the opportunity to work with a lot of great photographers. Each has his or her own unique style and skill set. Whether it’s shooting food or landscapes, each is talented at what they do. And if you’re talking about surf and beach shots, none is better than Aaron Chang. Arguably the most recognized name in surf photography, not many people know this photo pro lives right here in San Diego.
In the last few weeks I have been working with the San Diego Tourism Authority to produce the Official San Diego Visitors guide. While searching for great photos I got to work with Aaron and see some of his works featuring San Diego. The following is a small sample of Aaron’s collection, and if you would like to see more, visit his Gallery in the new Headquarters in Seaport Village or go to aaronchang.com
Cardiff Delight
Aaron Chang
Del Mar Rivermouth
Aaron Chang
Del Mar Beach
Aaron Chang
Solana Cliffs
Aaron Chang
Images from SD surf photographer
Here at San Diego Magazine we have the opportunity to work with a lot of great photographers. Each has his or her own unique style and skill set. Whether it’s shooting food or landscapes, each is talented at what they do. And if you’re talking about surf and beach shots, none is better than Aaron Chang. Arguably the most recognized name in surf photography, not many people know this photo pro lives right here in San Diego.
In the last few weeks I have been working with the San Diego Tourism Authority to produce the Official San Diego Visitors guide. While searching for great photos I got to work with Aaron and see some of his works featuring San Diego. The following is a small sample of Aaron’s collection, and if you would like to see more, visit his Gallery in the new Headquarters in Seaport Village or go to aaronchang.com
Cardiff Delight
Aaron Chang
Del Mar Rivermouth
Aaron Chang
Del Mar Beach
Aaron Chang
Solana Cliffs
Aaron Chang
NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses
Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in.
For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement.
NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business.

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.”
With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them.
“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block.
And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.
Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.”
“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.”
Get creative this holiday season with artful, educational, and interesting gift ideas from one of San Diego's museum gift shops.
Equipped with 11 different souvenir locations, including the ZAGAT-rated ZooStore, you can find animal-specific gifts for your loved ones, especially including (but not limited to) primates, pandas, reptiles, koalas, elephants, and polar bears.
The Museum of Photographic Arts provides photography enthusiasts with a wide variety of books and DVDs from their favorite artists as well as fun photography-themed apparel and accessories, including vintage Polaroid pillows.
As well as displaying its own exclusive merchandise, the Lux store collaborates with local artists and artisans to provide unique treasures ranging from handmade to mass-produced, a few dollars to a few hundred dollars, all keeping within the spirit of the museum experience and local artistry.
The Museum of Contemporary Art’s X-Store features a great selection of books on a variety of contemporary artistic mediums and culture. Additionally the X-Store sells home and office supplies, children’s items, and MCASD accessories.
This Oceanside surf Mecca carries a variety of ocean art, vintage posters, and books, as well as surf apparel and accessories.
Reuben H. Fleet Science Center
The North Star Science Store provides endless fun and educational gift ideas for both kids and adults. IMAX films, glow-in-the-dark trinkets, and astronaut ice cream are featured in the wide variety of science-related products and activities available at the store.
The gift shop offers extended opportunities for sea life education and fun with a selection of books, jewelry, stuffed animals, and more, including their featured book What Color Would You Be to Hide in the Sea?
This quaint boutique inside the new Central Library downtown offers a bevy of cute gift ideas like stationery by Rifle Paper Co., arts and crafts projects for kids, baby onsies, calendars, and more.
San Diego Central Library
copyright: John Durant
The California Surf Museum in Oceanside
Explore restaurants, activities, and shops within this affluent North County community
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Jump To: Restaurants | Things to Do | Shopping

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
16089 San Dieguito Road
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
It’s a Self-Care Summer. Because your best self is our favorite self.
If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.
Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.
Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.
The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.
At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.
Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.
Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.
This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.
There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point.

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.
We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.
Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.
Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.
Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.
At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.