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Food & Drink SEPTEMBER 4, 2025

San Diego Magazine Launches New Creator Correspondent Program

The program will debut at the upcoming Del Mar Food + Wine Festival, allowing followers special discounts & behind-the-scenes looks at exclusive events

San Diego Magazine Launches New Creator Correspondent Program
Courtesy of Del Mar Wine + Food Festival

The Del Mar Wine + Food Festival returns September 10–14, 2025, and this year it’s dialing up the excitement with San Diego Magazine’s new Creator Correspondent Program. The new program features a partnership between some of SoCal’s and Baja’s top influencers offering an exclusive, behind-the-scenes look at its weeklong itinerary of events, all in the name of raising funds for Feeding San Diego.

From the high-energy Opening Day party hosted by San Diego FC to the star-studded celebrity pickleball tournament hosted by Drew Brees and the Grand Tasting at Surf Sports Park—each creator will bring a unique perspective to the fest.

The Del Mar Wine + Food Festival Grand Tasting 2025

This program isn’t just about content creation. It’s about celebrating the voices that help shape how we experience San Diego and Baja. Each correspondent has, in their own way, contributed to telling the story of this region through food, culture, family, or lifestyle. By bringing their perspectives to the festival, they’re adding new chapters to the ongoing story of this city, weaving their voices into the larger narrative of what makes San Diego…well, San Diego.

These local influencers will be sharing behind-the-scenes looks and special discounts on the events they’re covering during the festival. Follow San Diego Magazine (@sandiegomag) on Instagram for a front-row seat to all the food festival action and follow our inaugural class of correspondents for an inside look at some of the incredible events happening.

This year’s lineup features local food experts like SD Foodies, Bachelor Nation’s Aaron Clancy, Danielle Schaffer of @citygirlgonemom, and more.

And now, to announce the inaugural correspondents:

Learn more about each creator, which events they’re spotlighting, and how to follow their journey during the Del Mar Wine + Food Festival below.

San Diego Mag’s 2025 Creator Correspondents at the Del Mar Wine + Food Festival

Chris Stone (@SDFoodies)

Event: Opening Day Party Hosted by San Diego FC at Monarch Ocean Pub

A foodie at heart, you can find me at the bar of the latest and greatest restaurant in San Diego enjoying a glass of wine and contemplating my next feature on SDFoodies. Started in 2019 and grown to over 500K followers, @SDFoodies is one of San Diego’s premier social media accounts focusing on all things amazing in America’s Finest City. When I’m not eating and filming, you can find me walking the farmers market on the hunt for fresh oysters and heirloom tomatoes, hiking the local mountains, taking photos, and playing with my pup, Callie.

What inspired you to create SD Foodies?

SD Foodies really started during Covid out of boredom, but it was the perfect storm of timing and my background, having worked in the food and drink industry my whole life. I had professional photography and videography experience, Instagram started pushing Reels, and I suddenly had the time to create. What keeps me going now is the storytelling side—highlighting spots and people who might otherwise not get coverage.

How do you choose which restaurants to cover? Any green or red flags you look out for? 

Internally I have a list of red flags I see in restaurants, and it includes neon signs and other gimmicks like that. I think creating items on the menu that are solely for Instagram are a poor representation of your restaurant. Laminated menus. Wine glasses that have a super thick rim—that just gives me the ick. If I see that, I’m like, “Oh God, I’m probably gonna get a bad glass of wine right now, aren’t I?”

Green flags include calling out the farmers or producers on their menu. If I don’t see a Cisco truck in their parking lot, sorry, Cisco. Any sort of local seafood on the menu. I think those are all green flags for sure.

What’s your favorite part of San Diego’s food and drink scene?

The diversity of the neighborhoods and communities. Each one has its own distinct culture—City Heights feels completely different from Normal Heights, for example. They both have their own feeling and identity, and I really love that.

What are you most excited to experience at this year’s Del Mar Wine + Food Festival?

We’ve been every year, and it’s always the festival we come back saying it was the best one—great chefs, the best wine, and no gimmicks. This year, I’m especially looking forward to Rosemarie’s Burgers, anything from chef Brad [Wise] and the Trust Restaurant Group, and Robert Green Vineyards. It’s always such a standout experience.

Emily Paloma Sanchez (@ClassyCasita)

Event: Game Changers Dinner at Amaya at the Fairmont Grand Del Mar

Emily Sanchez is a San Diego based entrepreneur, content creator, and community builder. She is the founder of Classy Casita, a lifestyle brand that highlights home and plant decor, and Happy Girl Club, a growing women’s social club that fosters connection and empowerment. Originally from Los Angeles, Emily has built her life and businesses in San Diego, where she loves being involved in the community and creating spaces for connection.

What inspires you about Classy Casita?

I think, honestly, it’s been really fun to just share my experiences with people—whether that’s when I’m out traveling or just day-to-day life in San Diego. A lot of girls would message me saying they wished they could join me and my friends, so I wanted to create something that allowed women to connect. That’s how Happy Girl Club came about. For me, it’s not just about posting, it’s about actually connecting with people. That’s what inspires me, knowing somebody is going to take something away from the content one way or another.

What’s next for the Happy Girl Club?

We host everything from sewing workshops with Sew Loka and flower arranging with local florists in addition to wellness classes, beach picnics, even pickleball games. The idea is to create a mix so there’s something for everyone, while also collaborating with local businesses and artists. Right now, I’m working on expanding through an ambassador program—we already have women hosting in San Diego, Orange County, and LA. The dream is to grow Happy Girl Club to more cities across California, and eventually nationwide.

What’s your favorite part of San Diego’s food and drink scene?

I love that there’s always something new popping up here, from restaurants to bars, and I never feel bored. I love going to baseball games, trying new spots, and just having so many events and activities happening all the time. San Diego really feels like the perfect place to enjoy food, drinks, and experiences.

What are you most excited to experience at this year’s Del Mar Wine + Food Festival?

I haven’t attended before, so I’m really excited this year. Looking at the talent alone, it’s going to be amazing. I love that Guy Fieri will be there—I actually went to Shawarma Guys after seeing his Diners, Drive-ins, and Dives episode, and now it’s one of my favorite spots. I’m also excited to see Claudia Sandoval again, and Mark Murphy, too. And the Game Changers event with Alex Morgan really aligns with what I do through Happy Girl Club, bringing women together. It’s just such a great opportunity to connect and learn from all these amazing women.

Aaron Clancy (@AaronrClancy)

Event: CluckFest After Party 

Aaron Clancy is a TV personality from The Bachelorette and Bachelor in Paradise. Born and raised in Southern California, he now lives in San Diego and is known for his humor, energy, and ability to connect with people on and off screen.

What inspired you to go on The Bachelorette in 2021?

When Covid hit, life really switched up. I was working for an insurance company out of my bedroom, and I just developed this mindset of, “Why not try something really different?” That’s what led me to go on TV and explore creating. I never thought about reality TV or content before, but once I tried it, it opened up a new world for me.

What’s your favorite part of San Diego’s food and drink scene?

San Diego is so close to Mexico, so I always say Mexican food for sure. I love an upscale spot like Javier’s—it’s honestly my favorite restaurant right now. Really good ceviche or aguachile, something fresh like that, I just really enjoy.

What’s your ideal first date in San Diego?

My ideal first date—I think if I’m going fancy, I’d say Javier’s, or if it’s really fancy, Island Prime. But honestly, I’m a big fan of keeping the first date casual—like going to TapRoom, grabbing a couple drinks somewhere with a view of the water. I’d rather save the fancier second date […] and by the third date, I’d make it more fun—OB Noodle House or something like that.

What are you most excited to experience at this year’s Del Mar Wine + Food Festival?

I went to the Del Mar Wine + Food Festival last year and really enjoyed it—it was a ton of fun, with really good drinks and food. I’m planning on going to as much as I can this year. Honestly, I didn’t have a bad bite last time, so I’m excited to dive in again.

Paola Vázquez (@ViviendoLaBaja)

Event: Game Changers Dinner at Amaya at the Fairmont Grand Del Mar & Grand Tasting

Born in San Diego, raised in Tijuana, Paola is a 35-year-old lawyer and the creative mind behind @viviendolabaja, a platform dedicated to recommending unique gastronomic experiences, boutique stays, adventures, and more across Baja California, California, and the world. She combines her professional background with her love for storytelling and travel, inspiring her audience to discover hidden gems, enjoy authentic local flavors, and embrace unforgettable experiences both close to home and in remarkable destinations worldwide. 

Nacida en San Diego y criada en Tijuana, Paola es una abogada de 35 años y la mente creativa detrás de @viviendolabaja, una plataforma dedicada a recomendar experiencias únicas de comida, hospedajes boutique, aventuras y más en Baja California, California y el mundo. Combinando su formación profesional con su pasión por viajar y contar historias, Paola inspira a su audiencia a descubrir joyas ocultas, disfrutar de sabores locales auténticos y vivir experiencias inolvidables tanto cerca de casa como en destinos extraordinarios alrededor del mundo

What do you love about creating content for Viviendo La Baja?

I like creating organic content. I’ve been creating content for Viviendo La Baja for the last four years giving recommendations for restaurants and activities in Baja, California, and around the world. I say things like they are and don’t get paid to travel to the destinations featured on my page. I do extensive research and make an effort to explore new places, especially ones with great food and great history. I don’t look for “Instagrammable” spots made for photo-ops and instead look for unique places with more meaningful things to do. 

¿Qué es lo que más te gusta de crear contenido para Viviendo La Baja?

Me gusta crear contenido orgánico. He estado creando contenido para Viviendo La Baja durante los últimos cuatro años, recomendando restaurantes y actividades en Baja, California y alrededor del mundo. Soy honesta sobre las experiencias y no recibo pago por viajar a los destinos que presento en mi página. Hago una investigación extensa y me esfuerzo por explorar nuevos lugares, especialmente aquellos con buena comida y gran historia. No busco lugares “instagrameables” hechos solo para fotos, sino lugares únicos con cosas más significativas que hacer.

What are some underrated places to visit in Mexico that visitors might overlook? 

Baja is a large region, and many people head to Cabo, which can be very expensive.There are better places to see in Baja like La Paz or Loreto which is a hidden gem. There’s also a place in Baja Norte called Bahía de los Ángeles where there’s a lot of sport fishing and you can visit the beautiful nearby islands. It’s a very small town, but it’s beautiful. Those are my favorite underrated spots in Baja, but La Paz is starting to become more popular. 

¿Cuáles son algunos destinos poco conocidos en México que los visitantes podrían pasar por alto?

Baja es una región muy grande, y muchas personas van directo a Cabo, que puede ser muy caro. Hay mejores lugares para visitar en Baja como La Paz o Loreto, que es una joya escondida. También hay un lugar en Baja Norte llamado Bahía de los Ángeles, donde se practica mucho la pesca deportiva y puedes visitar las hermosas islas cercanas. Es un pueblo muy pequeño, pero muy hermoso. Esos son mis lugares subestimados favoritos en Baja, aunque La Paz está empezando a ganar popularidad.

What’s your favorite part of Baja’s food and drink scene?

The gastronomic experience in Baja has brought the region into international prominence especially since Michelin released its first guide to Mexico last year. Food has been a big driver of tourism and is bringing more international visitors to the Baja region lately, especially in Valle de Guadalupe—which is like a small Napa Valley for us in Ensenada. It was one of the few places in Baja people could safely visit during the pandemic which helped it become such a popular destination. The Valle de Guadalupe’s wine region has grown a lot in the last 20 years. 

¿Cuál es tu parte favorita de la escena gastronómica y de bebidas en Baja?

La experiencia gastronómica en Baja ha llevado a la región a una prominencia internacional, especialmente desde que Michelin lanzó su primera guía de México el año pasado. La comida ha sido un gran motor del turismo y últimamente está trayendo a más visitantes internacionales a la región de Baja, especialmente al Valle de Guadalupe—que es como un pequeño Napa Valley para nosotros en Ensenada. Fue uno de los pocos lugares en Baja que la gente podía visitar con seguridad durante la pandemia, lo cual ayudó a que se convirtiera en un destino tan popular. La región vitivinícola del Valle de Guadalupe ha experimentado un notable crecimiento en los últimos 20 años.

What are you most excited to experience at this year’s Del Mar Wine + Food Festival?

I haven’t been to the Del Mar Wine + Food Festival before and am really excited to attend. One of my dearest friends, chef Adria Marina will be hosting the Game Changers dinner and I absolutely love her food and am excited to support her. She was a judge for MasterChef in Colombia for three seasons and she’s a famous chef here in Mexico. Previously, she got her start cooking with one of Mexico’s first Michelin Star chefs, Javier Plascencia, and I absolutely love her restaurant, Georgina.

¿Qué es lo que más te emociona experimentar en el Del Mar Wine + Food Festival de este año?

Nunca he ido al Del Mar Wine + Food Festival y estoy muy emocionada de asistir. Una de mis amigas más queridas, la chef Adria Marina, será la anfitriona de la cena Game Changers, y me fascina su comida, por lo que estoy emocionada de apoyarla. Ella fue jueza de MasterChef en Colombia durante tres temporadas y es una chef muy reconocida aquí en México. Anteriormente, comenzó cocinando con uno de los primeros chefs con estrella Michelin en México, Javier Plascencia, y me encanta su restaurante, Georgina.

Dani Lucia Schaffer (@CityGirlGoneMom)

Event: Celebrity Pickelball Hosted by Drew Brees

Danielle Schaffer, known as CityGirlGoneMom, is a NYC-born, San Diego-based creator and mother of four who built a 10M+ community by sharing raw, relatable stories of family, resilience, and joy. From parenting humor to red-carpet moments with her son Brody, she blends grit, glamour, and heart into content that inspires connection and authenticity.

What do you love about City Girl Gone Mom ?

I’ve always documented my children. I mean, I gave birth with a camera in my hand. I’m so proud of my kids, and it’s a passion of mine to share their lives. But it’s also about using my platform for purpose. When my brother died of an accidental overdose, I partnered with Narcan to help raise awareness. Someone wrote me saying they were going to rehab instead of using after hearing my story and that gave me the reason to keep going. So for me, it’s both documenting the beautiful everyday moments and sharing the real things that might help someone else.

What are your favorite things to do in San Diego with family?

If you have little ones, I really love the New Children’s Museum downtown. I love going to Coronado to ride bikes. I love going to see the seals in La Jolla and finding hidden pathways to the beach that few people know about. I also really love downtown, because that’s the city in me, and then I love Encinitas, of course. Just walking up the 101 is fantastic.

What’s your favorite part of San Diego’s food and drink scene?

There are so many perks; I love living by the ocean, I love the hills, the mountains, the people are really kind and sweet. It just seems like a right fit for our family and raising kids. And we are definite foodies around here—we love a good restaurant. One of my favorites is Lucrezia. The management there is divine. I can’t go there without eating mussels, my favorite dish on the menu.

What are you most excited to experience at this year’s Del Mar Wine + Food Festival?

The epic flavor lineup from top chefs and restaurants. Chefs like Brian Malarkey, Jackson Kalb, and Zuliya Khawaja. Looking forward to a festival that basically feels like [San Diego’s] lifestyle with a dynamic roster and immersive, themed experiences.

Cole Novak

About Cole Novak

Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.

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Food & Drink SEPTEMBER 2, 2026

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego

At The Delicate Squash, Shannon English is rethinking cookies, cakes, and pastries with seasonal ingredients and natural sweeteners

A Gluten- and Dairy-Free Bakery Is Popping Up Across San Diego
Courtesy of Shannon English

Midway through my phone conversation with Shannon English, owner of The Delicate Squash, I hear an alarm shrilling in her background. 

“Sorry, I’ve got to pull some cookies out of the oven right now!” she apologizes. After a few beats, she picks the phone back up and laughs. “I feel like I’m bouncing around all over the place.”

After hearing her run through a list of her professions and current hobbies, I’d have to agree. English runs The Delicate Squash, a gluten- and dairy-free bakery; teaches cooking demos; pops up at farmers markets; wrote a book of poetry (Deep Water came out this month from Beyond the Veil Press); hosts a monthly open mic night; dipped her toe into ballet; recently joined a running club; volunteers at local farms; and finally, teaches at a play-based, nature-based preschool.

I’m tired just talking to her. 

Surprising no one, English seems to have unlimited energy and enthusiasm for all this work, notably in education. Early childhood education is one of the most pivotal times for nurturing lifelong learning, but she also aims to educate the public on how to eat cleaner, feel better, and support your local food systems. She started The Delicate Squash in late 2023 after discovering she has a chronic illness, going through the typical standards of care and even strict elimination diets, to no avail. 

Courtesy of Shannon English

“I’m not going to say I found a diet that has ‘cured’ me, but I have found that taking a more mindful approach to a lot of things, including diet, has made symptoms far more manageable for me,” she says. 

Even people with dietary restrictions deserve a little treat from time to time, but she had a hard time finding anything that tasted good and made her feel good. Thus, The Delicate Squash was born.

All of her baked goods avoid gluten and dairy, and use natural sweeteners like coconut sugar or maple syrup as well as herbs, fruits, foraged flowers, and other natural flavorings. Her signature cookie, the “Delicate” cookie, is a sea salt dark chocolate cookie that’s soft, a little salty, a little sweet, and made with oatmeal to keep it gluten-free. Other crowd favorites are thumbprint jam cookies with jams made from scratch with change seasonally; breakfast pastries like orange, dark chocolate and cardamom scones; brownies; orange and black sesame banana bread; seasonal pies; and custom and seasonal cakes (currently, the late summer flavor is a dark chocolate coconut milk ganache with berry jam).

English says some people are surprised she can produce such a variety of goods with the dietary restrictions she adheres to. “A lot of feedback I get is ‘I could never do that,’” she says. But if she can do it, she assures me that anyone can. “I like to say ‘practice makes progress, not perfection.’” 

Her advice? Focus more on being present than presentation, and don’t be afraid to experiment to keep things interesting. And if that doesn’t work, you can always hit her open mic night to ask for tips.

Customers can order from The Delicate Squash’s online store, check her upcoming schedule of pop-ups, or find her goods at various independent retailers around San Diego.

San Diego Restaurant News & Food Events

Vinyl Listening Room Opening Inside Escondido’s Distinction Gallery

Escondido is getting in on the listening bar phenomenon. On September 5, musicians Mat Rakers, Kevin Capacia, and Billy Petty will open Plot Armor, a Japanese-style vinyl listening bar that Rakers says they aim to feel “curated and intelligent.” 

“Currently, there are not a lot of ‘cool’ spots in Escondido,” he says. Backed by The San Diego Music And Art Company and The Escondido Music And Art Company, Plot Armor will soon offer sake, wine, beer, and soju cocktails, plus Japanese non-alcoholic options and cold brew. Eventually, they’ll add Japanese-inspired snacks, but the focus will be creating a small place (very small—the seating capacity is 20) where vinyl junkies can come listen, linger, and libate. 

Courtesy of Fairmont Grand Del Mar

Beth’s Bites

  • Ocean Beach has a new watering hole. The Jetty opened in July at 4934 Voltaire Street (where Voltaire Beach House used to be), and while I don’t think OBceans were hurting for where to get a drink, the more the merrier. 
  • Chinese restaurant powerhouse Chef Fei is finally making it to the U.S., opening a spot at Westfield UTC mall on September 5. Known for Hunan-style stir fry dishes, it’s often lauded as one of the most consistently solid chains in the world—in fact, in 2018 chef Fei Lianghui took home the highest honor a Chinese chef can earn, the China Golden Chef Award. Again, I don’t think mallgoers were hurting for great places to slurp some noodles, but there’s always room in my heart for more stir fry.
  • In past years, Fairmont Grand Del Mar didn’t exactly jump to mind when I looked for different Día de Muertos celebrations around San Diego. That changes this year, when the five-star resort will debut its first Día de Muertos celebration on November 1. Michelin-recognized chefs like Javier Plascencia (Erizo, Animalon), Roberto Alcocer (Valle), Drew Deckman (Deckman’s En El Mogor), and more will come from both sides of the border for one night only, with proceeds going to Fundación Tijuana Sin Hambre. Get ready for what will undoubtedly be San Diego’s most upscale take on the Mexican holiday.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Music SEPTEMBER 1, 2026

16 Things to Do in San Diego This Weekend: September 2-6

See The Phantom of the Opera, enjoy smooth tunes at the Pacific Soul Jazz Festival, and kick off your shoes for the Julian Grape Stomp Festa

16 Things to Do in San Diego This Weekend: September 2-6
Photo Credit: Matt Thomas/San Diego Padres

And just like that … we’ve entered the final third of 2026, where concerts, musicals—both new and old—and several special events await. This week’s live music lineup includes a Guns N’ Roses concert at Snapdragon Stadium and the two-day Pacific Soul Jazz Festival, headlined by Robert Glasper and Kenny Lattimore. For fans of musical theater, the nationwide touring production of The Phantom of the Opera will begin its two-week stay at the Civic Theatre and the world premiere production of Begin Again will debut at The Old Globe. As for other opportunities to go out, there’s the first-ever Anime San Diego convention, Amor y Magia’s bar takeover at the Fairmont Grand Del Mar, and the annual Julian Grape Stomp Festa.

JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of Fairmont Grand Del Mar

Food & Drink Events in San Diego This Weekend

Julian Grape Stomp Festa

September 5

Work for your wine in the centuries-old winemaking tradition—in the vein of “I Love Lucy”—during the 29th annual Julian Grape Stomp Festa at Menghini Winery. This Saturday from 11 a.m. to 5 p.m., guests can squish grapes, hang out in the shade and sample tastings or buy bottles and full glass pours from 11 local beverage purveyors. The festivities also include a jumper and games for kids and a Lucy Ricardo look-alike contest with a $100 grand prize. Ticket options include regular admission ($25), which comes with a wine glass and one tasting, and child admission for ages 6-20 ($8); additional tastings are $2 each.

1150 Julian Orchards Drive, Julian

Amor y Magia Bar Takeover at Fairmont Grand Del Mar

September 5

Ahead of Amor y Magia’s upcoming opening in Carlsbad, from the makers of Same Same and Good Enough Cocktail Bar, enjoy a night of curated cocktails in the Lobby Lounge of the Fairmont Grand Del Mar during the Amor y Magia Bar Takeover. This Saturday at 7 p.m., guests can get a sip (or several sips) of what’s to come as bartenders Mike Mayaudon and Shawn Seaman lead a night of love and magic. No reservations are necessary for this event.

5300 Grand Del Mar Court, Del Mar

Concerts & Festivals in San Diego This Weekend

Guns N’ Roses at Snapdragon Stadium

September 2

As their debut album Appetite for Destruction approaches its 40th birthday, Guns N’ Roses remain trailblazers, both for their immense popularity and enduring influence on the hard rock genre. Though the mayhem-filled excitement of a Guns N’ Roses record may be difficult to match in theory, the band’s live performances reach for the stratosphere. This Wednesday (6:25 p.m.) at Snapdragon Stadium, fans can head down to “Paradise City” with Axl Rose and company and special guests the Black Crowes. Tickets start at $49 for this concert.

2101 Stadium Way, Mission Valley

Miles Davis, Sonny Rollins, & Dizzy Gillespie: A Night in Tunisia and more at The Rady Shell

September 5

Take a trip through the genre-defying collaborations of jazz titans Dizzy Gillespie, Miles Davis and Sonny Rollins during A Night in Tunisia this Saturday (7:30 p.m.) at The Rady Shell. Named for Gillespie’s famed famed jazz standard, this concert will feature a soundtrack chock full of jazz with Afro-Cuban rhythms played by the 17-piece KSDS Orchestra, helmed by local trumpet aficionado Gilbert Castellanos. Before the main event, there will be a performance by the Young Lions Jazz Conservatory All-Stars at 6:30 p.m. Tickets range from $47-$103 for this concert.

222 Marina Park Way, Embarcadero

Ukrainian Festival + 5K 

September 5 & 6

The House of Ukraine will kick off a weekend of free activities with Saturday’s Ukrainian Festival. The festival showcases traditional music and dance performances (2-4:30 p.m.), plus an international food court (11 a.m. to 5 p.m.), featuring Ukrainian dishes like varenyky and kovbasa, as well as classic sweets like cookies, ice cream, and cotton candy. The following morning at 9:30 a.m., there will be a free 5K run and walk, beginning and ending at the Green Flash installation by the Mission Beach boardwalk; participants are encouraged to dress in the colors of the Ukrainian flag. 

Festival: 667 Pan American Road West, Balboa Park | 5K: 3450 Ocean Front Walk, Mission Beach

Pacific Soul Jazz Festival

September 5 & 6

Spend your Labor Day weekend swaying to jazz, soul, gospel, and R&B during the Pacific Soul Jazz Festival at Epstein Family Amphitheater. This two-day event, put on annually by Mandate Project Impact and the Urban League of San Diego County, starts at noon daily, and will include a vendor village with local businesses. Audiences can expect sets from artists like violinist Karen Briggs, bassist Darryl Williams and saxophonist Mini Abair in addition to headliners Robert Glasper (Saturday) and Kenny Lattimore (Sunday). Single-day tickets range from $40-$250. 

9500 Gilman Drive, La Jolla

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Everything SD AUGUST 31, 2026

From $5 Freestyles to a San Diego Phenomenon

Joe Dreamz built a local following by asking strangers about their ambitions and turning their answers into songs

From $5 Freestyles to a San Diego Phenomenon
Photo Credit: Matt Furman

People remember the first time they see Joe Dreamz.

Mine was a mile into the 2023 Carlsbad Half Marathon. He was standing on a speaker in the middle of the course, singing: “Hey you with the shoes, are you living Joe Dreamz?” Clearly not. I’m running uphill at 7 in the morning, I thought.

Months later, walking out of The Rady Shell, there he was again—parting the crowd of concertleavers Moses and the Red Sea style, singing the same song: “Hey you with the purse, are you living Joe Dreamz?”

Who’s this man at every public spectacle, singing metaphysical questions in a hand-altered, color-coordinating suit that would make James Brown proud and standing on a Soundboks speaker with a microphone and tip bucket?

A few years ago, San Carlos–born, El Cajon–based Joe Dreamz wasn’t exactly living Joe Dreamz—making $5 footlongs at Subway, dealing with croissant coworkers at Costco’s bakery, and selling life insurance. After he got let go from the life insurance gig and his car broke down in the middle of a 2020 road trip in Seattle, he used his emergency savings to buy a microphone and a speaker; a self-taught musician, he pulled from the only skillset he knew to monetize. He’d set up at Seattle’s Pier 55 and ask people what their dreams were. Then, for $5, create a freestyle rap to commemorate (and hopefully activate) those dreams.

“The goal is that someone listens to a Joe Dreamz song, and they don’t have to wait until metaphorically their car breaks down before they chase their dreams,” he says.

Photo Credit: Matt Furman

A chance encounter with an airport worker led to a free flight back to San Diego, and Joe Dreamz came home “transformed,” he says. He started busking at the Mission Beach boardwalk, Kate Sessions Park, outside Gaslamp bars; then Padres games, farmers markets, marathons. He also hit the mic outside of Coachella this year (“Joe-chella,” he says).

It’s not a get-viral-quick gimmick; people’s lives are changing. One fan finished writing her book after a dose of Joe Dreamzpiration. Another named his own daughter Joy Dreams.

Now, he’s working on the upstart “Tell Me Your Dream” podcast and DREAM Week in local schools, where each day represents a step toward achievement (D is destination day, R is reason day…). He doesn’t want inspiration to reach you only after hearing a song or watching a video: He believes in this message so much that he literally got DREAM tattooed onto his forehead.

“It’s on my face, so people have no choice [but to see it],” he says. “I’m a local celebrity here, so everywhere I go, people ask me for pictures. In every selfie, the message goes along for the ride too.”

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Music
Studio S SEPTEMBER 1, 2026

The Best Gym in San Diego Isn’t Really a Gym Anymore

Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

The Best Gym in San Diego Isn’t Really a Gym Anymore
Courtesy of FIT

There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.

Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.

Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave. 

“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit,  addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”

That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.

It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.

Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.

Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.

What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time

For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.

Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego. 

Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.

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Food & Drink AUGUST 31, 2026

The Best Basque Cheesecakes in San Diego

After a blind taste test, these four desserts came out on top—see the winners here

The Best Basque Cheesecakes in San Diego
Courtesy of Muse Cheesecakes & Bakery

Basque grandmothers have not been making it for centuries. If you’re a millennial, there’s a strong possibility you’re older than the dessert itself. Yet somehow in less than 40 years, the Basque cheesecake—a half-pudding, half-cake creation with a top that looks like a mistake—managed to ooze its way onto menus all over the world.

It became the undisputed dessert star of San Diego’s restaurant world this year. So we invited 19 of the top restaurants, pastry chefs, and bakers to bring their best to the San Diego Magazine office for a blind taste test to find the best in the city.

First, a little history and context.

In 1987, after failing to find a job as an electrician, Santiago Rivera started working as a bartender at his parents’ unassuming pintxo bar La Viña, in San Sebastián, Spain. He was a naturally curious, self-taught cook who spent his free time testing recipes, tinkering with ingredients, and tweaking techniques.

So when it came to the cheesecake—which hadn’t changed much since its invention (a rudimentary version was served at the first Olympics in Greece 4,000 years ago, and the modern New York version in 1872)—he got radical with it.

He removed the crust (partly just to speed up the process because time is money for a small business). Without the crumbly crust, the experience was far creamier, less granulated. Then he cranked the oven to 400 degrees, nearly 100 degrees hotter than the normal baking temperature.

The result? The top became deeply caramelized, almost burnt, while leaving the center luxuriously soft and loosely set. The restaurant became a legend because of this breakthrough in the dairy arts, and his father never let him stop making it after that.

Now, 67 years after the restaurant’s opening, La Viña stands out for the unceasing line spilling onto the street, and the remarkable amount of curd cultists standing nearby, hovering over cream-smeared plastic containers. It’s the kind of scene that makes you stop and think: What the hell are they eating?

Now, the blind tasting. To keep things fair, the contenders were divided into four categories: Restaurant Traditional, Restaurant Flavored, Bakery Traditional, and Bakery Flavored. (It’s a tad unfair to pit a baker who specializes in the one glorious thing against a restaurant that cooks dozens of things.) Each entry was served blind and judged on texture, flavor, and number of vaguely inappropriate food moans.

The logistics were chaotic, to say the least. Our fridge—not a walk-in, sadly—was packed to the brim. Each cake was sliced, secretly labeled, and shuffled onto plates while the team gathered in the conference room. The whole shebang was not in any way sponsored by Lactaid, despite our various attempts to convince them of this ripe marketing opportunity.

The judging became gloriously unhinged. We heard it all, from “I don’t care how the cheesecake gets in my mouth, it just needs to happen,” and “Is it supposed to be this jiggly?” to “Kind of a baby throw-up situation,” “Straight cheese,” and “I’m getting vague socks there.”

But four Basque cheesecakes stood out among the rest, earning themselves the title of Best Burnt Basque Cheesecake in San Diego.

Courtesy of Mesa Agricola

Restaurant: Traditional

Mesa Agricola

A restaurant for the people. Rosarito native chef Juan González and Megan Strom are the ideal married couple to be running a farm-to-table joint. She’s been a farmer for decades, selling top-notch produce to some of the best restaurants in California—which is how the two met. A couple years ago, she started working at the small organic farm in Valley Center run by Mike Reeske, who had spent decades breeding the perfect heirloom beans for SoCal’s climate. He recently retired, and gifted those strains to Strom—who grows them (and other crops) for their tiny Escondido taco/burrito shop specializing in guisados (Mexican stews).

A Basque cheesecake in a taco shop? You bet. Juan’s got family roots in Spain and has cooked in Spanish kitchens.

Mesa Agricola’s winning Basque is by far the most “burnt” of all contenders—so much so that an Instagram follower declared it a mistake. But as Chef Juan notes, there’s an art to hitting the sweet spot where “the bitterness of the char balances the richness and sweetness without turning it into ‘chicharrón.’” Plus, char is a core charm of Baja cooking. It’s the perfect Basque for the people who prefer setting their campfire marshmallows fully on fire.

Photo Credit: Casiel Sanchez

Restaurant: Flavored

Moe’s Steakhouse

With red leather booths and a retro steakhouse vibe, Moe’s in Mission Beach is a good cheat day destination. The menu is flavor maximalism—dry-aged steaks, housemade pastas, brown liquors, and sides like the lobster truffle mac ’n’ cheese. Pastry chef Eli Peralta (whom some might remember as the creator of The Patio on Lamont’s “Twisted Elvis”—a peanut butter-banana brûlée stunner) brings that same intensity to the dessert menu.

Baked at sister restaurant Molly’s (6 feet away), his Basque is served on a bed of caramel with walnut brittle and a dollop of whipped cream, an indulgent recipe that converted the pastry chef himself. “I wasn’t crazy about cheesecakes,” Eli admits. “Then I started making different flavors, and I started to like them.” He’s not the only convert: During our blind tasting, one judge likened the cake to crème brûlée, concluding, “I don’t even like crème brûlée, but I like this.”

Courtesy of Muse Cheesecakes & Bakery

Bakery: Traditional

Muse Cheesecakes & Bakery

Every creative pursuit starts with a muse—and Lada Sadovnyk’s has been the Basque cheesecake for years. In Ukraine, she baked them for friends and family gatherings, never imagining she would one day build an entire bakery around them in the US. “When we moved to San Diego,” she explains, “I kept thinking, ‘What can I do? What do I really love to do?’”

The answer is pretty fantastic.

After obsessing over proportion and techniques, chasing that molten center and deeply caramelized top, what began as an online recipe evolved into something entirely of her own.

She moved from her home kitchen to a rented commercial kitchen close to Sports Arena. The orders kept coming, and so did the pressure. “At one point, I was thinking about divorcing my husband,” she says with a laugh (while sitting next to him). The grind paid off: Today, Muse Cheesecakes bakes roughly 1,200 cheesecakes a month and is planning to open its first brick-and-mortar home in Pacific Beach.

For our competition, the expectations met reality. Muse has made a quick name in San Diego as the Basque to beat. In a blind taste test, there’s no bias, no reputational shine to sway a room. The response on reveal: “Oh, of course.”

Photo Credit: Casiel Sanchez

Bakery: Flavored

Bite Cheesecakes & Bakery

Husband-and-wife duo Alex and Anastasia Kiperband pulled off the number of failures (and then some) that are required of any search for the best recipe. After adjusting baking temps, sugar rations, and experimenting with different brands of cream cheese and heavy cream—they finally landed on something worthy of a business license.

“When we started this business in America, we were really nervous,” Anastasia says, co-owner of Bite Cheesecakes & Bakery.

Once they won over those first customers, their confidence grew enough to start tinkering. When Dubai chocolate took social media by storm, they developed their own version, making the pistachio paste from scratch before layering the buttery kataifi pastry beneath a glossy chocolate shell to create its signature Dubai Chocolate Basque Cheesecake.

“In a lot of situations, we’re converting cheesecake haters to cheesecake lovers,” they say. “That’s probably the best feedback that we get.”

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Everything SD AUGUST 28, 2026

San Diego Is Getting the Music Venue It’s Been Missing

Live Nation is turning the historic Wonder Bread Building into a 4,000-capacity concert hall designed to bring more touring acts to the city

San Diego Is Getting the Music Venue It’s Been Missing
Rendering courtesy of Live Nation

Imagine being the song continuously getting skipped on the playlist. Not because no one wants to hear you, but because you never quite fit the moment. For years, San Diego has been that song on the touring circuit. Artists who have outgrown intimate clubs but aren’t yet filling  arenas and stadiums have often passed us by, heading north to venues better suited to the size of their show. San Diego wasn’t missing the audience, it was missing the room.

That’s all about to change.

On August 17, Live Nation Entertainment announced plans to transform the historic Wonder Bread Building, which it purchased in June for $16.8 million, into a 4,000-capacity indoor venue slated to open in fall 2028. The new space will host music acts as well as private, corporate, and community events. 

Currently, San Diego’s concert landscape jumps quickly from intimate clubs like the Casbah, Winston’s, and Belly Up to larger theaters, amphitheaters, arenas, and stadiums. What’s largely missing—particularly downtown—is a modern indoor room built specifically for roughly 4,000 concertgoers. This leaves a gap in mid-size venues for touring acts that land stages like the Hollywood Palladium or Boston’s MGM Music Hall at Fenway. 

“We are filling a void in the market,” says John Schalk, Live Nation’s Vice President, San Diego Market. “There are other venues in town, but this […] building is just something that doesn’t currently exist.” Although SDSU’s Cal Coast Credit Union Amphitheater serves the 4,000-capacity range, its outdoor, fixed-seating arrangement isn’t as versatile as the proposed Live Nation project. 

Located at 171 14th Street, just a six-minute walk from Petco Park, the building carries a century of history. Architect Eugene Hoffman designed it in 1924, a year after completing the Barcelona Apartment Hotel in Bankers Hill. The landmark brick building served as a bakery and warehouse for the Southern California Baking Company before Continental Baking Company, producers of Wonder Bread, took over in the 1950s and operated there through 1988 continued at the site until 2007.

In the early 2000s, Bob and Gay Sinclair, the couple behind a portfolio of East Village properties, purchased the building. After Bob—the founder of Pannikin Coffee & Tea—died in 2011, Gay sold much of their real estate portfolio but held onto the Wonder Bread Building. Mission Brewing eventually took over the space, where it operated for more than a decade before announcing its 2026 departure.

Now, the building is preparing for another reinvention. Live Nation plans to preserve the historic bakery’s four exterior walls, red brick façade, grain silo, barrel-vaulted trusses, and skylights as part of its next chapter.

Live Nation isn’t looking to erase its history but to celebrate it, allowing the building’s past to give the new venue some soul. “It’s really important for us that we maintain the integrity and the history of that building,” Schalk says. “There will be new construction and design elements as we go through the process to create the concert venue, but we’re working really hard to preserve it.”

Blueprint Studio, Live Nation’s in-house design and development group, and Gensler, the architecture firm behind San Diego International Airport Terminal 1 and Snapdragon Stadium, will be heading the project. The plan is to design the ground-floor space as an open, general-admission area with a premium level above with 600-plus fixed seats, in addition to box and suite sections. There will also be an additional structure built on top of the historical portion of the building (the four original walls that house the lobby) called the Vinyl Room—a Japanese-inspired hi-fi listening VIP lounge serving elevated food options.

One of the most reassuring aspects of the project is the focus on the concertgoer’s experience—specifically the “pet peeves” we all know too well: long bathroom lines, cramped exits, obstructed views. According to Schalk, one of the best things about building upon the existing structure is having the ability to consider potential obstacles and tackle them before construction begins. “I’d say we are ‘purpose building’ the entirety of the project for a music venue,” says Gensler lead project architect Garrett van Leeuwen. “As part of our design process, we do an in-depth sightline analysis to make sure that sightlines are optimized from every point and seat within the venue.” 

Circulation design is also being implemented to ease traffic flow, alongside acoustic optimization and a transformative outdoor beautification effort. According to van Leeuwen, this “public realm space” will grow the existing 14-foot sidewalk to a 32-foot sidewalk complete with plazas and landscaping. 

“This venue is for the fans. For the music lovers,” Schalk explains. The vision is intimate: “I want a fan to walk up to that building, see that red brick facade, grab their ticket from the box office, go into the lobby and see some of the history that will present itself… and feel like you entered a home.” Schalk also expressed a “keen interest in making sure that we work with the local artists, the local bands, the local musicians in town.” It’s a project that recognizes San Diego as a growing market that is hungry and ready to see a vibrant arts and culture community thrive. 

According to an analysis by Oxford Economics analysis shared by Live Nation, the venue is projected to deliver a significant boost to the local economy, generating approximately $97 million in annual economic impact and supporting 660 jobs. This also includes welcoming 316,000 fans each year—with 126,000 traveling from outside the San Diego metro area—and driving $53 million in local spending at nearby restaurants, hotels, and retail establishments. 

Considering its proximity to other major event spaces and overall busy urban areas, traffic and parking may be a concern, especially on nights of overlapping events. But in those cases, Schalk said they would work together on communication efforts; parking availability; and staggering start, end, and loading times; as well as providing easy access to designated rideshare areas. With transit stations nearby (the closest one being a 4-minute walk at 12th & Imperial), public transportation is another great option for enjoying your night out. 

There are still two years of design, construction, and plenty of logistics between now and opening night. But the bigger promise of the Wonder Bread Building is simple: San Diego finally gets a venue built for the artists who have historically passed it by. After years of getting skipped on the touring playlist, the city may finally be getting its turn on repeat.

Camila Ibarra Gallego is a CaliBaja native pursuing a master's degree in culinary journalism at the Basque Culinary Center. Shaped by the culturally rich, bicultural megaregion, she's passionate about sniffing out stories that connect people, territory and culture through food. When she's not tumbling down internet rabbit holes, you can find her pretending to be a wine connoisseur at a local wine bar or nose-deep in a good book.

Partner Content AUGUST 21, 2026

This Scripps Clinic Physician is Serving Up Care

Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo

This Scripps Clinic Physician is Serving Up Care
Courtesy of Scripps Health

Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff  for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice. 

For more nutrition, wellness, and healthy living tips, sign up for the San Diego Health newsletter here.

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