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Stroll through ArtWalk Liberty Station, sip international wine and bubbly at Uncorked, and see crafting up close at the Latin American Market
This weekend, immerse yourself in the artistry of our local theaters, festivals, museums, and marketplaces. Gain “herstorical” insight from The Lesbians of San Diego Project’s new play, or experience Tahitian cultural traditions at the annual Heiva San Diego in Oceanside. You can also admire and purchase handcrafted creations at Bazaar Del Mundo Shops’ Latin American Market or peruse works from over 175 artists at ArtWalk Liberty Station. Plus, new exhibitions at the San Diego Museum of Art (Convergence), LOS/NR (everything and anything), and San Diego Central Library (Uncharted Elsewhere) offer plentiful opportunities to explore. Here are the best things to do in San Diego this weekend:
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Grab a seat at Olivewood Gardens & Learning Center’s upcoming Garden at Dusk Dinner this Friday from 5 to 9 p.m. This seasonal and sustainable meal from bica chefs Charlie Knowles and Manny da Luz will come paired with selections from Oddish Wine. Reservations can be made on a sliding scale from $100 to $150, with all proceeds helping to fund Olivewood’s food education, environmental stewardship, and advocacy initiatives.
2525 North Avenue, National City
Crawl for a good cause with the Cheers for Charity Pub Crawl, featuring stops at Original 40 Brewing Company, Mike Hess Brewing Co., and North Park Beer Co. this Saturday from 1 to 5 p.m. This fundraiser will have an “Endless Summer,” theme, with attendees encouraged to dress in tropical couture, compete in a costume contest, and win raffle prizes. All funds will go to the nonprofit Home of Guiding Hands, which supports people in San Diego and Imperial Counties with intellectual and developmental disabilities. Tickets are $65 and come with a free drink at each location as well as a Home of Guiding Hands Pub Crawl pint glass.
North Park
See Saturday’s races from the Stretch Run and sip from a global selection of more than 100 wines and champagnes at the 21-plus Uncorked Wine Festival at Del Mar Thoroughbred Club. From 1 to 5 p.m., take in live music; peruse five local food trucks; and sample the drink menu, which will also include seltzers, meads, and canned cocktails. Ticket options include $95 early admission, which comes with exclusive entry an hour before everyone else, and $79 general admission with entry at 2 p.m. Festival proceeds will benefit San Diego nonprofit Urban Surf 4 Kids.
2260 Jimmy Durante Boulevard, Del Mar

Indie rock’s most lovable “Loser” has gone orchestral for his newest tour, with stops in Cincinnati, Montreal, and Colorado’s famed Red Rocks. But for his grand finale this Tuesday, Beck brings conductor Edwin Outwater and the San Diego Symphony Orchestra aboard to play classical arrangements of his greatest hits at The Rady Shell. Molly Lewis (a uniquely talented whistler whose 2024 debut On The Lips includes the immaculate “Crushed Velvet” with San Diego’s Thee Sacred Souls) will open. Tickets start at $109 for this concert, with doors opening at 5:30 p.m.
222 Marina Park Way, Embarcadero
Ska punk pioneers Less Than Jake bring their Summer Circus Tour to The Observatory North Park for a pair of performances happening Tuesday and Wednesday. Both concerts will feature a lineup of all-star openers, including the eccentric LA outfit Fishbone, ska punk contemporaries The Suicide Machines, and the up-and-coming group Catbite. Tickets range from $48 to $92 for the performances Tuesday and Wednesday, with doors opening at 6 p.m. for each show.
2891 University Avenue, North Park
Conquer amusement rides, play carnival games, and eat comfort food all weekend long (Friday from 4 to 10 p.m. and Saturday and Sunday from 11 a.m. to 10 p.m.) at the free Ramona Country Fair. In addition to the many family-friendly activities, Ramona Outdoor Community Center will host Americana (Friday), rock and reggae (Saturday), and bluegrass and banda (Sunday) performances. Presale ride tickets can be purchased in a pack of 32 online or the day of the event in a pack of 24.
421 Aqua Lane, Ramona
Dive into Tahitian tradition with Heiva San Diego, offering dance and drumming performances, a craft-filled marketplace, artistic activities, food vendors, and plenty of pageantry. The festivities begin Friday with the Mister and Miss Heiva SD pageant and continue with a two-day cultural festival at Junior Seau Oceanside Pier Amphitheatre. Ticket options include single-day admission ($30); weekend admission ($55); and VIP admission ($189), which comes with premium seating, VIP lounge access, a meet and greet with the pageant judges, and a gift.
200 North Strand, Oceanside
Hear throwbacks from a host of ’90s artists—like Color Me Badd, Treach from Naughty By Nature, Rob Base, and Young MC—when the I Love the ’90s Tour stops by SeaWorld San Diego this Saturday at 6 p.m. Like many of the acts in this year’s Summer Spectacular Concert Series, this performance will highlight hip-hop and R&B hits, including dance-worthy anthems like “It Takes Two” and “Bust a Move.” Saturday’s concert is included with park admission, but SeaWorld guests can also purchase reserved ($50) or VIP seating ($55), which includes one free drink ticket, for this show at Bayside Amphitheater.
500 Sea World Drive, Mission Bay

The Lesbians of San Diego: A Herstory in Two Acts is built from the personal stories shared over numerous interviews conducted by The Lesbians of San Diego Project. Written by Dian Schaffhauser and directed by Sherry Hopwood, this play pays tribute to significant figures of San Diego’s lesbian community from 1970 to 2000. Before each performance, catch an intimate show featuring local poets, musicians, and professors in Diversionary Theatre’s Clark Cabaret & Bar. Tickets range from $15 to $35 and can be purchased here.
4545 Park Boulevard, University Heights
Over 175 artists from the US and Mexico will showcase their paintings, ceramics, sculptures, and more at the 20th annual ArtWalk Liberty Station, open to the public Saturday from 10 a.m. to 6 p.m. and Sunday from 10 a.m. to 5 p.m. in Ingram Plaza. Attendees can check out original artwork, live music, local food vendors, and the interactive KidsWalk for budding youth artists. The festivities begin Friday with an exclusive Preview Party from 5 to 8 p.m., featuring tribute bands Fleetwood Max and Never Die Young and a behind the scenes look at the artwork. Tickets are $28, while kids ages 12 and under will receive free admission.
2751 Dewey Road, Point Loma
See work from San Diego artists Sophia Cleary, Dove Cochrane, Adele Gaburo, April Rose, Louise Russell, and Andrew Warthon in the new everything and anything group exhibition at level of service not required in La Jolla. Be among the first to check out the show (and grab a complimentary ice cream cone) at its free opening reception this Friday from 4 to 7 p.m.
7910 Ivanhoe Avenue, La Jolla
The group exhibition Uncharted Elsewhere opens Saturday at the Judith Harris Art Gallery, located on the 9th floor of the San Diego Central Library. This exhibition is a mixed media endeavor from nine local visionaries. See Uncharted Elsewhere at its free opening reception this Saturday from 1 to 3 p.m. and snack on small bites from the Friends of the Central Library.
330 Park Boulevard, East Village
Convergence at the San Diego Museum of Art offers insight on the scenery, materials, and cultural influences that defined sculptor Eduardo Chillida’s career. Convergence will also feature a virtual experience for viewers to see the three steel structures of Chillida’s Comb of the Wind XV installation, which has overlooked the waters of San Sebastián, Spain since 1977. To open the show, the museum will host a special Art Party this Thursday from 7:30 to 10:30 p.m. with dinner, activities, and live performances; tickets range from $75 to $100.
1450 El Prado, Balboa Park

Shop the intricate folk art of the Latin American Market and Mata Ortiz Pottery Market at Bazaar del Mundo Shops, happening 10 a.m. to 8 p.m. on Friday and Saturday and 10 a.m. to 6 p.m. on Sunday. Artisans from throughout Latin America will exhibit their skills in woodcarving, jewelry, textiles, sustainable fashion, and pottery through live demonstrations. The Old Town market will also include music from Andean folk band Tinku Duo and Mexican cuisine from Casa Guadalajara available for purchase. Market admission is free, and visitors can find free parking across the street at the Caltrans lot (4050 Taylor Street) on Friday after 5 p.m. and all day throughout the weekend.
4133 Taylor Street, Old Town
Longtime Padres general manager AJ Preller loves to make trades, and his wheeling and dealing of both highly touted prospects and big-time players has garnered him a reputation as a risk-taker. So don’t be surprised if there’s a roster shakeup or two by the time San Diego begins a three-game series against the St. Louis Cardinals on Friday. As of July 29, the Padres sit just four games back in the NL West, and a few impactful moves could make the division race very interesting. Tickets start at $34 for this weekend’s series at Petco Park.
100 Park Boulevard, Downtown
Cardiff 101 Main Street and the City of Encinitas are back with another woof-worthy affair this Sunday from 10 a.m. to 3 p.m. at the annual Cardiff Dog Days of Summer, which is celebrating two decades in 2025. This free event is a dog lover’s dream, with live music, food trucks, a pack of dog vendors, a Rescue Row, a pet health expo, and several contests at Encinitas Community Park. VIP admission ($35 per person and $60 for two people) comes with shaded VIP tent access, complimentary bites, and alcoholic beverages in the libation lounge.
425 Santa Fe Drive, Encinitas
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Artists and advocates are building a more sustainable creative future through public funding, political organization, and cross-border collaboration
This is part of a three-part series. This is Act III. See Act I and Act II here.
We’ve been here before.
In 2012, city funding for the arts and culture in San Diego had eroded. As a corrective, the city council unanimously approved “Penny for the Arts”—a promise to dedicate roughly one penny of every dollar spent on hotel rooms (the Transient Occupancy Tax, or TOT).
The logic was fair and sound: Cultural institutions and events help attract visitors. Those visitors pay hotel taxes. So, the people agreed, some of that hotel-tax revenue should go back into maintaining the cultural ecosystem that helps bring those visitors and that money.
Projected as a five-year plan, the measure was supposed to increase funding to $17.9 million by 2017.
It never did. The penny was never guaranteed, so each year the city used part of it for other priorities. By 2023, the money going to arts and culture was up to about a half a penny. Even as TOT revenue has gone up significantly.
In 2019, TOT revenue was $245 million.
In 2025: $325 million.
One fix would be to guarantee the penny. Not simple, given San Diego’s financial woes. But the alternative—eroding the culture that makes San Diego San Diego, give it its identity—also doesn’t feel wise. Plus, even a locked percentage still rises and falls with tourism, which is why culture advocates want a guaranteed floor on top of it.
Another solution would be to give the arts commission actual authority.
“It’s an advisory body,” says arts commissioner Kamaal Martin. “You’d be hard-pressed to find anybody who takes our advice.”

He described the commissioners debating real, consequential questions this year, like whether and how to divide the cuts between funding pools. But those conversations “don’t connect to whoever’s actually deciding,” Martin says. “We haven’t been entrusted with decision-making about relevant things nearly enough.”
Christine Martinez is building political infrastructure through her organization Arts+Culture:San Diego—which is starting a 501(c)(4) lobbying structure not unlike police and fire unions. Martinez is also keeping her community actively engaged. “We won’t be caught off guard next year like we were this year,” she tells me.
Then there’s the evergreen issue of affordability and accessibility. Kiplinger’s most recent report ranks San Diego as the 11th most expensive city in the US, based on cost of living. The average home value is $980,700 (the US median is $540,000), but San Diego’s median household income is only one-third greater than the national level. Rent is also 66 percent higher than the national average ($2,716 vs. $1,636).
This is why San Diego has long suffered from the creative brain drain—creatives leaving for more affordable cities. “Artists are free to live wherever they want, and they will go where the rent is affordable,” says Jennifer de Poyen of Space 4 Art. “When they leave, they take their gifts with them, and their contributions, and their economic impact.”
One saving grace is the presence of Tijuana, where the cost of living is about 60 percent lower than San Diego, per Numbeo. Tijuana has long functioned as an affordable neighborhood for many in San Diego’s creative culture. It’s part of the reason why the binational identity is such a constant in our galleries, music, theater, murals, and culture. While that cross-border blood flow is one of San Diego’s most compelling attributes, few artists living that life would call it convenient or easy. A city is at a disadvantage when its culture creators have to cross a border to go home at night, and cross again the next morning to work.
In May, San Diego County Board of Supervisors approved a $2.75 million arts initiative of its own. It includes an Artist Space Grant Program aimed directly at the affordability crisis, as well as an artist-in-residence program, a dedicated Binational Creative Economy Investment, and a one-time investment in the Black Arts and Culture District in Encanto.
Bob Lehman of San Diego Art Matters has been doing county-level, binational organizing for years; in 2023, he helped get the county’s arts commission reestablished after 30 years of defunctness. That’s important because it gives arts and culture an official seat in county government, advising the County Board of Supervisors on arts and culture policy. He also brought in consultant Laura Zucker, who ran LA County’s arts program for three decades, to build a real regional plan.
“I really believe we’ll have something set up here that other communities come and look at,” he told me. “A national template other cities come to learn from.”
When asked who decides which artists will get the new grant money, county arts commissioner and executive director of the Chicano Park Museum and Cultural Center Monica Delgadillo Hernandez doesn’t hedge.
“That’s part of the infrastructure we’re going to be building,” she says. “What should a panel of reviewers look like? Should it be the commissioners? Should it be other folks? A supervisor?” She was just as candid that the commission itself doesn’t reflect San Diego’s population—Chicano communities are roughly a third of the city, she tells me, “and that’s not represented at the table yet.”

The great news is that none of these solutions have to be invented from scratch. Numerous cities serve as examples of what’s possible—if we have the will.
Jonathon Glus—Prebys Foundation Senior Fellow for Art & Design, the Executive Director of the Art + Design District, and board president for California for the Arts—worked in Houston before coming to San Diego. The Texas city dedicates 74.5 percent of its hotel tax to arts grants by formula, and that support is guaranteed. Washington, DC locked in dedicated arts funding in 2019. Salt Lake City, my hometown, has run a voter-approved arts tax for almost 30 years, most recently reauthorized through 2034. And just this summer, New York City pushed cultural funding to a record $323.8 million, even incorporating an emergency fund.
Denver’s model is interesting because instead of a city-dependent funding model, theirs is a 0.1 percent regional sales tax. In place since 1988 and renewed by voters three times, their Scientific & Cultural Facilities District has distributed between $54 million and $85 million to arts, culture, and scientific orgs—each of the last 12 years.
This is part of a three-part series. This is Act III. See Act I and Act II here.
None of these cities got there by accident. They decided, on purpose, that arts and culture were worth protecting from politics—and, in some cases, worth building an entire identity around.
“That’s how Miami has flipped the switch,” says Glus. “People go to Miami for culture as much as they do the beach.”
San Diego has spent decades selling itself backward: Beach and weather first, culture as an afterthought you might stumble into. Glus would love to see the strategy flipped: Visitors should come for the art, “and then, by the way, you’re on the beach.”

“I do think it was a wake-up call for the community,” de Poyen says of the budget fight. “People understand that our funding is vulnerable. It was a lesson in how much power people have when they coalesce. But wow, is it painful.”
Glus says he’s genuinely optimistic. “The players have all changed seats, but the work is moving forward.”
“I believe optimism is a moral duty,” says Martin, who’s both power-fist and polite.
In eight months, there will be another budget fight. Everyone I talked to expects it will be worse. But something happened this spring that can’t be undone.
“I hope this rupture has brought us together in a moment of self-realization,” says Leticia Gomez Franco of the Balboa Art Conservation Center. “I hope we stop being so transactional; we begin to see ourselves and each other as partners in this work.”
That’s the whole ask, really. And it’s on all of us.
This is part of a three-part series. This is Act III. See Act I and Act II here.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
The history, communities, and creative movements behind a cultural scene that extends far beyond the city’s postcard image
This is part of a three-part series. This is Act II. See Act I and Act III here.
Without concrete, wildflowers are just weeds. Any honest history of San Diego art and culture is tension and its reckonings. It begins before the name existed, with the Kumeyaay. It must pass through the Panama-California Exposition, one hell of a county fair that conjured Balboa Park as our grand cultural stage. It pays tribute to the lights of La Jolla, where the donor pool helped realize unrealizable things. It should mention names like Marston, Scripps, Ochoa, DeWitt, Lopez, Klauber, Baldessari, Torres… so many.
In short spaces like this, long histories like that become roll calls. So this is more of a walk through pressure points, notes on recurring forces and regional oddities.
Border life is key to understanding the here of here. Art without dialogue is just decoration. At its best, that dialogue should be a tad muddy, emotionally gassed. In other words, it should be in need of art—to widen perspective, parse meaning, see the unseen.
San Diego’s central dialogue—the magic and the stressor—is being flatmates with Mexico’s second-largest city by population. That makes San Diego a swing-gate of shared and vastly different perspectives, both its own place and something larger. And in no other major city in the US do the fresh flow of ideas from two countries—different governments, laws, mores, expressions, arts, cultures, traditions, economies, loves, and resentments—mingle at such a constant daily rate (due respect to El Paso).
That binational steam created Chicano Park, one of the most uniquely San Diegan contributions to national and international culture. When construction of the I-5 and Coronado Bridge divided Logan Heights, neighbors protested by transmuting prejudicial concrete into redwoods of Chicano art. Turning a civic wound into a beautiful and enduring landmark that expressed and preserved a core identity—like East Side Gallery in Berlin or Constitution Hill in Johannesburg—is damn near the core of what art is supposed to do.
Like any city, the underground-overground friction is crucial in San Diego. Our culture is headlined by institutions that lift creative work onto national and international stages: MCASD, The Nat, SDMA, Centro Cultural de la Raza, the Symphony, WorldBeat Center, The Old Globe, La Jolla Playhouse, Mingei, Museum of Us, Stuart Collection, Timken, ICA, Comic-Con, etc. The next mutations grow in the seams: street murals, music dives, tattoo shops, wheatpasted walls, graffiti, lowriders, surf and skate art (though in San Diego, this is mainstream), pop-up shows, backyard shows, beach raves, any place with room for people and a loose relationship with regulations.

Both art and culture get their power from power. They’re fundamentally a conversation with and retort against dominant structures. San Diego’s most pervasive structure is arguably the most rigid form: the military. Its presence is heavy in the southern tip (Border Patrol), the middle (Navy and MCAS Miramar), and northern edge (Camp Pendleton). The military is San Diego’s largest employer, by a long shot.
Within this plus-sized environment of order and hierarchy, it’s understandable that Shepard Fairey’s “OBEY” posters in the late ’90s struck such a potent chord. The most compelling punk rock is often outside a strong governor’s window. (The “OBEY” series featured an ominous, propaganda-style André the Giant wheatpasted on random ugly surfaces across San Diego—launching Fairey’s style that he eventually used for Obama’s “HOPE” poster.)
Armed forces are often viewed as the absence of creative culture—understandably so, since rogue individual expression feels like a pretty sure way to sink a war effort.
But in San Diego, the Navy’s unsuspecting role as art creator—directly or indirectly—is hard to ignore. Tattoos are a dawn-of-time practice of many early cultures, including the Kumeyaay. But Polynesia was a core realm. Sailors were exposed to it on deployment in the Pacific Rim, inking their arms with the names of loved ones and unit insignia. Back in San Diego, they’d flaunt those tats in the beaches and bars of Mission Beach or PB (Marines did the same in Oceanside.) Enlistees were the muscular flesh galleries that helped turn skin art into one of the city’s most widespread modern art forms.
During WWII, the military also trained huge legions of San Diego laborers how to build war machines. Those mechanics, engineers, machinists, welders, painters, and metal fabricators used those skills for creative good in their neighborhoods—especially in custom car culture, which took off in the post-war ’50s and ’60s. Mexican-American vets helped develop the lowrider scene, a deeply rooted part of San Diego creative expression. Galleries on slow-moving wheels.
Tourism is the other mainstream force ripe for creating against. It is both critical to San Diego’s economy, and one of the greatest barriers to deeper, more nuanced expressions of what and who San Diego is. The industry of selling our city to passers-through creates a gigantic tarp of cultural tropes. It reinforces the most obvious charms—cute zoo animal takes in an epic sunset with a giant margarita—and doesn’t yield much airspace to the thrilling micro-cultures that live and breathe where locals live and breathe. Nothing against watercolors of dolphins, but much against the hegemony of watercolors of dolphins.
Maybe because of these dominant forces, San Diegans especially tend to force underground and institutional art into a needless cage match. It’s human instinct to champion the underdog as more worthy, but that has always felt like a form of articide.

It’s like saying the only good food is made by gritty upstarts who crafted their own whisks from discarded shopping carts. Most of those plucky whisk-makers would love to eventually be paid properly, would love a stage, a grant, a building, a donor, a lighting rig, health insurance, maybe even one chair that doesn’t threaten the spine.
That’s what the major institutions do. Both stages—the duct-taped and the donored—serve vital roles and deserve commensurate support if we care about the entire lifespan of creative expression and not just its first exciting steps. Championing the starving artist exclusively just secures an enduring poverty for the creative class at large.
I’ve often theorized it’s harder to create great art and culture in cities like San Diego, where the climate is supernaturally pleasant. In colder/hotter/rainier/less beautiful cities, people are forced indoors to fabricate their own beauty (the grunge music of Seattle, the obscene creative output of Reykjavík). San Diego’s eternally mild sunshine tends to make the human body our art medium of choice. But scratch the surface of that surf poster (and I’ve only scratched a miniscule percent here), and this city’s far from the cultural shallows it gets accused of being.
Addendum: A Personal Agenda. In scouting the route of art and culture across San Diego county through history, two areas come up again and again: La Jolla and Barrio Logan. So I propose a collaboration between two icons of artful concrete—Chicano Park and Salk Institute (one of the world’s great examples of brutalism architecture). Let Barrio Logan’s muralists go nuts on that coastal science fortress, unite the realms for a moment in time.
This is part of a three-part series. This is Act II. See Act I and Act III here.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
The city’s cultural sector regained millions after a proposed 85 percent cut, yet nonprofits, youth programs and major institutions still face painful losses
This is part of a three-part series. This is Act I. See Act II and Act III here.
Every spring, Christine Martinez reaches out to the arts community to explain what’s on the line, hoping they’ll engage with the city’s budget process. Cultural funding, she constantly reminds, is almost always strapped to the guillotine. Especially in a city strapped for cash.
“It’s not an easy ask,” says Martinez, manager of Arts+Culture:San Diego. “Showing up is a real cost for small, volunteer-run groups that can’t spare half a day at City Council without possibly having to close their doors.”
Then, last April—with one day’s notice to arts leaders—Mayor Todd Gloria proposed a budget that didn’t trim arts funding; it eviscerated it, from $13.8 million to $2 million. An 85 percent slash. Other city departments faced cuts of about 7 percent.
The scheduled date of the cuts was just three months away (beginning of the fiscal year). Organizational leaders have to plan months if not years ahead to run their organizations. They had made hires, dedicated spending, and programmed their seasons based on a reasonable expectation that support for the arts would be somewhat in line with previous years. (The City has allotted at least $7 million a year to arts every year for the last 20 years, and the last four years have ranged between $13.8 and $18.2 million.)
The day felt even more existential given the national and international climate around the arts: namely, the federal government’s repeated proposal to eliminate the country’s two biggest cultural foundations (NEA and NEH), and the global trend of AI replacing more costly human creatives.
“It shocked everybody,” says Kamaal Martin, arts commissioner and co-founder of Art Power Equity. “If the message had been, ‘Times are tough, everybody tighten their belts a little,’ it would have landed differently. But there was no vision offered for the future, no parity in the cut. It was just, essentially, ‘Fuck you.’”
Among things I’m good at—sleeping late, low bidding for expensive shoes on Poshmark, parallel parking on either side of the street—budget analysis isn’t among them. In trying to understand how bad the finances were for San Diego to propose this drastic cut, I found myself drowning in numbers, pie charts, and politi-speak.
In his April 27 newsletter, Gloria explained that balancing the budget means “asking hard questions about every single dollar this city spends: Is this a core responsibility of city government, or is it something we do when we can afford to?”
Fair enough—if he were to ask those hard questions about every single dollar this city spends. It also makes his conclusion clear: The City of San Diego does not view supporting arts and culture as a core responsibility.
Which begs more than a few questions: Should the City be responsible? If not, then who? How crucial are arts and culture to a city? And since this is a budget discussion, how much revenue does the arts and culture industry generate for San Diego? What’s the ROI?

$1.2 billion.
That’s how much economic activity San Diego’s arts and culture nonprofits generated in 2022, according to the City’s latest Arts & Economic Prosperity 6 report. The industry created nearly 17,000 jobs and generated $878 million of personal income for local residents. About 15 percent of the people showing up to arts events in San Diego are tourists, so money was raised through TOT (Transit Occupancy Tax). The activity generated $275.7 million in tax revenue to the city.
In other words, the ROI seems to be ROI-ing.
Still, there have been signs that cuts were coming. In 2025, the City demoted the Department of Cultural Affairs to a division, folding it into the Economic Development Department (EDD). That meant Cultural Affairs no longer had independence, nor its own leader sitting at the same organizational level as departments like parks and recreation, library, police, and fire. It lost institutional leverage and would now have to compete with other EDD priorities—real estate, airport operations, business development, etc.—for budget allocation.
To be clear, few arts administrators and leaders I spoke with are interested in the either/or false choice of funding law enforcement or after-school programs; the fire departments or libraries. They’re sincere in looking for solutions that don’t leave any single group with a greater burden of righting a long-out-of-balance budget.
Jennifer de Poyen, executive director of Space 4 Art, says Gloria had long been a supporter of the arts, which made his attempted Red Wedding especially upsetting.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Earlier this year, Fit quietly dropped "athletic" from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
There’s a version of San Diego that lives in two extremes. On one side, the 5 a.m. crowd: biohackers, marathoners, people who’ve already logged a cold plunge before your alarm goes off. On the other, the after-dark crowd, the ones chasing sunset happy hours and late dinners with friends. Everyone seems to be either optimizing or unwinding, and most of us feel like we’re failing at both.
Fit, San Diego’s reigning Best Gym for the third year running, has built its entire identity around erasing that divide.
Walk into one of Fit’s three San Diego locations on a Tuesday afternoon and the lines blur fast. Someone’s mid-set on the squat rack. Someone else has a laptop open at a café table a few feet away, half-working, half-people-watching. A group is trading plans for the weekend’s event by the recovery lounge. Nobody’s in a rush to leave.
“We’re not competing for the same people,” says Emily Waybright, Public Relations Manager at Fit, addressing the arrival of a national luxury gym chain in San Diego this year. “We don’t really feel like we’re in the gym category. It’s this unique thing.”
That unique thing has a name now. Earlier this year, Fit quietly dropped “athletic” from its brand, from Fit Athletic Clubs to simply Fit, and started calling itself something new: a social wellness club.
It’s a small wording change with a bigger idea behind it. Fit was never built around escaping the workday. It was built around the people who genuinely like what they do, and who want workouts, work, and friendships to happen in the same place instead of three separate ones. Because sometimes red light therapy with a stranger turns into weekend plans.
Fit’s philosophy traces back to its founder, who started the brand nearly two decades ago after failing to find a gym he actually wanted to belong to. He looked instead to the old-school country club, where people came for a shared interest and stayed for the community. His version was made for a younger generation, minus the golf, plus the loud music.
Which makes it a little ironic that the very award putting Fit back in the spotlight this year is Best Gym.
What does the best traditional gym look like when the definition of a gym is becoming less traditional? It’s a fair question, and Fit’s answer is that the fitness industry itself is shifting. The 45-minutes-in, 45-minutes-out model is giving way to something closer to a genuine third space, the kind of role the office and the bar used to play before remote work and changing nightlife habits rearranged how people spend their time
For Fit, community isn’t a marketing add-on to fitness. It’s the through-line. Members aren’t just paying for a treadmill; they’re paying for an entire day of social wellness that’s built on performance, recovery, connection, and a plan for the next event on the calendar. That’s a much harder membership to walk away from.
Ambition and ease aren’t opposites here, they exist side by side, where passion and play share the same morning. On September 12, Fit is hosting Sol, a full day wellness festival at Fit Social. The morning focuses on wellness classes and vendors and then the evening is a full party with multiple DJ sets and an open bar. Think of it as a kick-off to locals’ summer in San Diego.
Ready to see what a social wellness club actually looks like? Visit fitclubs.com, or follow along at @thefitclubs on Instagram.
Meet the artists, makers, and advocates whose work shapes how the city looks, sounds, gathers, and connects
San Diego is full of people who deserve a few thousand words on what they make, who they bring together, and how their work changes the city around them. The artists, makers, advocates, and behind-the-scenes talent below are a small part of that larger ecosystem.
To help us narrow our list, we looked for names that kept coming up, work that reflects the diversity of our region, and people building something bigger than themselves.
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Gail Czyszczon is owner/copywriter at Z3 Writing and best-selling author of a children’s book series. As a strategic communications professional and editorialist, she's passionate about discovering untold stories and themes that ignite fresh conversation and true change in communities.
Partake in San Diego Restaurant Week, stop by the Alley Cat Art Fest, and celebrate Stone Brewing’s 30th birthday
Summer’s penultimate weekend promises beers, zines, festivals, and many other ways to spend your free time. Those looking to eat (and drink) out can embark on the Taste of Gaslamp, explore the many eateries participating in San Diego Restaurant Week, and check out Stone Brewing’s free 30th anniversary celebration. On the festival circuit, there’s the return of both the Sessions Surf Festival and Cardiff Greek Festival to the shores of Encinitas, as well as the first-ever Alley Cat Art Fest in Downtown El Cajon. Additional experiences include Pierce the Veil’s tour finale at Petco Park, the beginning of Our Lady of the San Diego Convention Center’s citywide run, and the COMPRESSED Zine & Music Fair.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
It all began in 1996 with a humble San Marcos warehouse and the soon-to-be-famous Stone Pale Ale. Now, three decades and several award-winning beers later, Stone Brewing is marking its thirtieth anniversary with a free, jam-packed celebration at Stone Brewing World Bistro & Gardens – Liberty Station. This Saturday from 11 a.m. to 9 p.m., there will be arcade games, dog adoptions, ‘90s movies, live music, a cigar lounge, craft brews, and much more. VIP tickets ($133), which come with perks like exclusive two-ounce rare beer pours, are available online.
2816 Historic Decatur Road, Point Loma
Channel your inner foodie during the 30th annual Taste of Gaslamp, San Diego’s longest-running neighborhood culinary tour. This Saturday from 1-4 p.m., tasters can roam through the Gaslamp Quarter (16 blocks to be exact) for bites from over 20 participating locations, with five extra bites and sips for VIP ticketholders. Before and after the event, all attendees are invited to party with cocktails, music and even more food on the Sunbird Rooftop at AC Hotel (noon to 2 p.m.) and at the 5 O’Clock Somewhere Rooftop Bar (4-7 p.m.). Ticket options include general admission ($62) and VIP admission ($88).
Gaslamp
Searching for a specific cuisine? Looking for a new date night spot? Interested in a prix-fixe meal at a familiar favorite? Then consider checking out the over 120 local eateries taking part in San Diego Restaurant Week, with meals starting at $20. From Coronado’s Blanco Cocina + Cantina to Oceanside’s Piper and dozens of restaurants in between, search by price, cuisine, meal type, dietary desires, and neighborhood. Plus, patrons can enjoy seasonal ingredients by choosing dishes that feature Specialty Produce’s huitlacoche mushrooms and artisan romaine lettuce.
Citywide

See two generations of blues talent, and celebrate a legendary guitarist’s 90th birthday, this Friday (7:30 p.m.) at The Rady Shell. Fresh off his acting role in Sinners, Buddy Guy is coasting through something of a late career revival, and like the name of his 2018 album, it’s clear the blues are alive and well. Buddy Guy 90 continues the Louisiana native’s nationwide tour with a little help from rising blues artist Christone “Kingfish” Ingram, who is 63 years younger than Guy. Tickets range from $68-$173 for this concert.
222 Marina Park Way, Embarcadero
Hours upon hours can be spent dissecting a Kamasi Washington record—especially 2018’s Heaven and Earth—and each listen will still surprise. Every release from the jazz saxophonist and bandleader feels like an event, whether it’s a wondrous solo project, a supergroup team-up (ex: Dinner Party, West Coast Get Down), or a contribution to projects by the likes of Kendrick Lamar, St. Vincent, and Thundercat. This Friday at 9 p.m., Washington will take his talents to Music Box along with special guest DJ Ratty. Tickets are $68 for this 21-plus concert.
1337 India Street, Little Italy
One year after the first-ever Artivál, the event is merging with the Alley Cat Art Walk, a longtime Downtown El Cajon favorite, to form the inaugural Alley Cat Art Fest. This Saturday from 10 a.m. to 6 p.m., stroll through Prescott Promenade, Main Street and Arts Alley for murals, live music, food, drinks and the works of over 50 participating artists, including photography, painting, sculptures, and more. Plus, festival proceeds will go towards supporting the area’s existing murals and future public art projects in the area.
Downtown El Cajon
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Laika Nur, MD, takes her love of volleyball from the court to the clinic as team physician for the San Diego Mojo
Growing up, Laika Nur, MD, Scripps Clinic sports medicine specialist, loved watching beach volleyball when the Association of Volleyball Professionals tour came to her hometown of Chicago. A talented volleyball player herself, she remembers sitting in the stands all day, and once, even got a couple autographs. Years later, Dr. Nur was attending a professional event focused on women’s sports, and the discussion turned to a new professional women’s volleyball league. The general manager and coaching staff for San Diego’s team, the Mojo, happened to be in attendance, and Dr. Nur took the opportunity to ask them if they needed a team doctor. Flash forward to the Mojo’s inaugural 2024 season, when Dr. Nur officially became the team physician. Click here to read more about Dr. Nur and how she incorporates lessons she learned on the court into her practice.
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