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Stroll through ArtWalk Liberty Station, sip international wine and bubbly at Uncorked, and see crafting up close at the Latin American Market
This weekend, immerse yourself in the artistry of our local theaters, festivals, museums, and marketplaces. Gain “herstorical” insight from The Lesbians of San Diego Project’s new play, or experience Tahitian cultural traditions at the annual Heiva San Diego in Oceanside. You can also admire and purchase handcrafted creations at Bazaar Del Mundo Shops’ Latin American Market or peruse works from over 175 artists at ArtWalk Liberty Station. Plus, new exhibitions at the San Diego Museum of Art (Convergence), LOS/NR (everything and anything), and San Diego Central Library (Uncharted Elsewhere) offer plentiful opportunities to explore. Here are the best things to do in San Diego this weekend:
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Grab a seat at Olivewood Gardens & Learning Center’s upcoming Garden at Dusk Dinner this Friday from 5 to 9 p.m. This seasonal and sustainable meal from bica chefs Charlie Knowles and Manny da Luz will come paired with selections from Oddish Wine. Reservations can be made on a sliding scale from $100 to $150, with all proceeds helping to fund Olivewood’s food education, environmental stewardship, and advocacy initiatives.
2525 North Avenue, National City
Crawl for a good cause with the Cheers for Charity Pub Crawl, featuring stops at Original 40 Brewing Company, Mike Hess Brewing Co., and North Park Beer Co. this Saturday from 1 to 5 p.m. This fundraiser will have an “Endless Summer,” theme, with attendees encouraged to dress in tropical couture, compete in a costume contest, and win raffle prizes. All funds will go to the nonprofit Home of Guiding Hands, which supports people in San Diego and Imperial Counties with intellectual and developmental disabilities. Tickets are $65 and come with a free drink at each location as well as a Home of Guiding Hands Pub Crawl pint glass.
North Park
See Saturday’s races from the Stretch Run and sip from a global selection of more than 100 wines and champagnes at the 21-plus Uncorked Wine Festival at Del Mar Thoroughbred Club. From 1 to 5 p.m., take in live music; peruse five local food trucks; and sample the drink menu, which will also include seltzers, meads, and canned cocktails. Ticket options include $95 early admission, which comes with exclusive entry an hour before everyone else, and $79 general admission with entry at 2 p.m. Festival proceeds will benefit San Diego nonprofit Urban Surf 4 Kids.
2260 Jimmy Durante Boulevard, Del Mar

Indie rock’s most lovable “Loser” has gone orchestral for his newest tour, with stops in Cincinnati, Montreal, and Colorado’s famed Red Rocks. But for his grand finale this Tuesday, Beck brings conductor Edwin Outwater and the San Diego Symphony Orchestra aboard to play classical arrangements of his greatest hits at The Rady Shell. Molly Lewis (a uniquely talented whistler whose 2024 debut On The Lips includes the immaculate “Crushed Velvet” with San Diego’s Thee Sacred Souls) will open. Tickets start at $109 for this concert, with doors opening at 5:30 p.m.
222 Marina Park Way, Embarcadero
Ska punk pioneers Less Than Jake bring their Summer Circus Tour to The Observatory North Park for a pair of performances happening Tuesday and Wednesday. Both concerts will feature a lineup of all-star openers, including the eccentric LA outfit Fishbone, ska punk contemporaries The Suicide Machines, and the up-and-coming group Catbite. Tickets range from $48 to $92 for the performances Tuesday and Wednesday, with doors opening at 6 p.m. for each show.
2891 University Avenue, North Park
Conquer amusement rides, play carnival games, and eat comfort food all weekend long (Friday from 4 to 10 p.m. and Saturday and Sunday from 11 a.m. to 10 p.m.) at the free Ramona Country Fair. In addition to the many family-friendly activities, Ramona Outdoor Community Center will host Americana (Friday), rock and reggae (Saturday), and bluegrass and banda (Sunday) performances. Presale ride tickets can be purchased in a pack of 32 online or the day of the event in a pack of 24.
421 Aqua Lane, Ramona
Dive into Tahitian tradition with Heiva San Diego, offering dance and drumming performances, a craft-filled marketplace, artistic activities, food vendors, and plenty of pageantry. The festivities begin Friday with the Mister and Miss Heiva SD pageant and continue with a two-day cultural festival at Junior Seau Oceanside Pier Amphitheatre. Ticket options include single-day admission ($30); weekend admission ($55); and VIP admission ($189), which comes with premium seating, VIP lounge access, a meet and greet with the pageant judges, and a gift.
200 North Strand, Oceanside
Hear throwbacks from a host of ’90s artists—like Color Me Badd, Treach from Naughty By Nature, Rob Base, and Young MC—when the I Love the ’90s Tour stops by SeaWorld San Diego this Saturday at 6 p.m. Like many of the acts in this year’s Summer Spectacular Concert Series, this performance will highlight hip-hop and R&B hits, including dance-worthy anthems like “It Takes Two” and “Bust a Move.” Saturday’s concert is included with park admission, but SeaWorld guests can also purchase reserved ($50) or VIP seating ($55), which includes one free drink ticket, for this show at Bayside Amphitheater.
500 Sea World Drive, Mission Bay

The Lesbians of San Diego: A Herstory in Two Acts is built from the personal stories shared over numerous interviews conducted by The Lesbians of San Diego Project. Written by Dian Schaffhauser and directed by Sherry Hopwood, this play pays tribute to significant figures of San Diego’s lesbian community from 1970 to 2000. Before each performance, catch an intimate show featuring local poets, musicians, and professors in Diversionary Theatre’s Clark Cabaret & Bar. Tickets range from $15 to $35 and can be purchased here.
4545 Park Boulevard, University Heights
Over 175 artists from the US and Mexico will showcase their paintings, ceramics, sculptures, and more at the 20th annual ArtWalk Liberty Station, open to the public Saturday from 10 a.m. to 6 p.m. and Sunday from 10 a.m. to 5 p.m. in Ingram Plaza. Attendees can check out original artwork, live music, local food vendors, and the interactive KidsWalk for budding youth artists. The festivities begin Friday with an exclusive Preview Party from 5 to 8 p.m., featuring tribute bands Fleetwood Max and Never Die Young and a behind the scenes look at the artwork. Tickets are $28, while kids ages 12 and under will receive free admission.
2751 Dewey Road, Point Loma
See work from San Diego artists Sophia Cleary, Dove Cochrane, Adele Gaburo, April Rose, Louise Russell, and Andrew Warthon in the new everything and anything group exhibition at level of service not required in La Jolla. Be among the first to check out the show (and grab a complimentary ice cream cone) at its free opening reception this Friday from 4 to 7 p.m.
7910 Ivanhoe Avenue, La Jolla
The group exhibition Uncharted Elsewhere opens Saturday at the Judith Harris Art Gallery, located on the 9th floor of the San Diego Central Library. This exhibition is a mixed media endeavor from nine local visionaries. See Uncharted Elsewhere at its free opening reception this Saturday from 1 to 3 p.m. and snack on small bites from the Friends of the Central Library.
330 Park Boulevard, East Village
Convergence at the San Diego Museum of Art offers insight on the scenery, materials, and cultural influences that defined sculptor Eduardo Chillida’s career. Convergence will also feature a virtual experience for viewers to see the three steel structures of Chillida’s Comb of the Wind XV installation, which has overlooked the waters of San Sebastián, Spain since 1977. To open the show, the museum will host a special Art Party this Thursday from 7:30 to 10:30 p.m. with dinner, activities, and live performances; tickets range from $75 to $100.
1450 El Prado, Balboa Park

Shop the intricate folk art of the Latin American Market and Mata Ortiz Pottery Market at Bazaar del Mundo Shops, happening 10 a.m. to 8 p.m. on Friday and Saturday and 10 a.m. to 6 p.m. on Sunday. Artisans from throughout Latin America will exhibit their skills in woodcarving, jewelry, textiles, sustainable fashion, and pottery through live demonstrations. The Old Town market will also include music from Andean folk band Tinku Duo and Mexican cuisine from Casa Guadalajara available for purchase. Market admission is free, and visitors can find free parking across the street at the Caltrans lot (4050 Taylor Street) on Friday after 5 p.m. and all day throughout the weekend.
4133 Taylor Street, Old Town
Longtime Padres general manager AJ Preller loves to make trades, and his wheeling and dealing of both highly touted prospects and big-time players has garnered him a reputation as a risk-taker. So don’t be surprised if there’s a roster shakeup or two by the time San Diego begins a three-game series against the St. Louis Cardinals on Friday. As of July 29, the Padres sit just four games back in the NL West, and a few impactful moves could make the division race very interesting. Tickets start at $34 for this weekend’s series at Petco Park.
100 Park Boulevard, Downtown
Cardiff 101 Main Street and the City of Encinitas are back with another woof-worthy affair this Sunday from 10 a.m. to 3 p.m. at the annual Cardiff Dog Days of Summer, which is celebrating two decades in 2025. This free event is a dog lover’s dream, with live music, food trucks, a pack of dog vendors, a Rescue Row, a pet health expo, and several contests at Encinitas Community Park. VIP admission ($35 per person and $60 for two people) comes with shaded VIP tent access, complimentary bites, and alcoholic beverages in the libation lounge.
425 Santa Fe Drive, Encinitas
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
From concerts and festivals to theater, food, and outdoor fun, here are the San Diego events worth adding to your August calendar
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
JUMP TO: Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.

Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Pop bottles during Uncorked: Del Mar, find companionship at Cardiff Dog Days of Summer and embrace musical history through SummerFest
Immersive theater productions, open-air pickleball matches and affordable festivals are among San Diego’s marquee happenings as we turn to August. Fans of horror classics and fourth-wall breaking can explore their interests via the new theatrical comedy Die Already! and the one-woman show ha ha ha ha ha ha ha, respectively. Pickleball enthusiasts can sign up for Gaslamp Urban Pickleball, a weekly chance to play outdoors, shop for gear and take advantage of neighborhood dining deals. Plus, for the budget-conscious, admission is free for a handful of local festivals, including the three-day Ramona Country Fair, ArtWalk Liberty Station and Cardiff Dog Days of Summer.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
Dine on a sustainable farm-to-table spread from Barron Creek Farm at Thursday’s Mid-Summer Harvest Feast. The evening will begin at 5:30 p.m. with tunes from local band Wild Caravan, charcuterie, herbal refreshments and an optional guided tour of the farm (with the chance to harvest your own herbs). Then, guests will be seated for a four-course dinner at 6:30 p.m., crafted by Chef Jesse Bermudez of Rancho Valencia. Tickets are $100-$150 per person on a sliding scale; proceeds from the event will support the nonprofit farm’s environmental initiatives.
1501 Kelly Street, Oceanside
Sample a worldly selection of wines, champagne, cocktails and more through the 7th annual Uncorked: Del Mar this Saturday from 2-5 p.m. at Del Mar Thoroughbred Club. Dress in derby attire and enjoy an afternoon with horse racing, live music, food trucks, and unlimited tastings, with over 100 unique libations at this 21-plus event. Ticket options include general admission ($84) and early admission ($100), which comes with entry at 1 p.m. and exclusive pours; proceeds from this event go towards the nonprofit Urban Surf 4 Kids.
2260 Jimmy Durante Boulevard, Del Mar
July 29
It’s common for musicians to go through cycles of exploration, but few are as adept at reinvention as Santigold. Even her oldest songs, like 2008’s “Shove It” feel revolutionary for their scale. She’s embraced a slew of influences—punk, dancehall, electronica, new wave—all on her way to becoming an alternative pop pioneer, a fashion icon and a beacon of originality. This Wednesday at 7:30 p.m., Santigold will perform at Humphreys Concerts by the Bay with special guest Troy Baker Sound. General admission (standing only) is $68 for this concert.
2241 Shelter Island Drive, Shelter Island
Enjoy a western weekend at the Ramona Country Fair, returning this Friday from 4-11 p.m. and Saturday and Sunday from 11 a.m. to 11 p.m. at Ramona Outdoor Community Center. The festivities include a cornhole tournament, an off-road car show, carnival-style entertainment and themed music lineups: Rhythm & Roots Night (Friday), Rock & Reggae Night (Saturday), Blues Brunch (Sunday morning) and Old Country Night (Sunday evening). Admission is free, while ride tickets (32 for $20) and wristbands ($30 online, $35 in-person) are available online.
421 Aqua Lane, Ramona
La Jolla Music Society will spend a full month celebrating classics at The Conrad during the 40th anniversary of SummerFest, beginning this Friday. This year’s festival, themed “Making History,” will open with The Incomplete History of the World in Ten Pieces (Friday at 7 p.m.), followed by Vienna 1900 (Saturday at 7 p.m.) and What If? (Sunday at 3 p.m.). In addition to the 21 concerts, there will be over 50 free events, including open rehearsals, lectures, coaching workshops and an informative preview (Wednesday at 6 p.m.). Those interested in Friday’s show can join the waitlist; tickets range from $40-$95 for Vienna 1900 and $65-$95 for What If?.
7600 Fay Avenue, La Jolla
Last September, St. Vincent collaborated with conductor Jules Buckley and a 60-piece orchestra on a one-off concert for the BBC Proms series. Its success birthed two further triumphs for the acclaimed alternative musician: a sublime live album (Live in London) and a nationwide orchestral tour, with its penultimate performance set for Friday (7:30 p.m.) at The Rady Shell. Joining St. Vincent will be the San Diego Symphony Orchestra and a special guest, Pakistani singer and composer Arooj Aftab. Tickets range from $68-$117 for this concert.
222 Marina Park Way, Embarcadero

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
We the Commas are mixing surf, soul, alternative rock, and sibling chemistry into one unmistakable sound
Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.
Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.
Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.
“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)
Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.
“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”

People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.
“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.
Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.
“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”
As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.
“Music has always been a glue,” Jordon says.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers
Let’s start with his name.
No, not his birth name, Craig McKenzie Haskett.
Scrojo.
When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.
One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”
Their response: Wow, that’s a great name.
As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.
“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”
King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)
For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.
“I propose this: Cave paintings are the first poster art,” Scrojo says.

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.
If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.
“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.
“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.
Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.
His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.
Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”
He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.
“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.
Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.
He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.
Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.
Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.
Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.
“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Explore restaurants, activities, and shops within this affluent North County community
The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.
At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.
Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.
Jump To: Restaurants | Things to Do | Shopping

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.
5921 Valencia Circle
The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.
6009 Paseo Delicias
Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.
6106 Paseo Delicias
Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.
5951 Linea Del Cielo
Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.
16905 Avenida De Acacias
Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.
6024 Paseo Delicias, Suite C
Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.
16950 Via De Santa Fe
Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.
18021 Calle Ambiente, Suite 403
Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.
16089 San Dieguito Road
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
San Diego aesthetic medicine providers help you look—and feel—your best
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.