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People FEBRUARY 15, 2023

The Black- and Female-Owned Vintage Shop Housing Your Dream Furniture

Badlands Vintage offers desert-meets-city vibes with minimalist pieces that have a touch of glam

The Black- and Female-Owned Vintage Shop Housing Your Dream Furniture
Badlands Vintage / Brittany Joseph

Brittany Joseph, owner of Badlands Vintage

Originally published Dec 2020 | Updated February 2023

Just because you’re shopping secondhand doesn’t mean it can’t look high-end or glamorous, says Brittany Joseph, owner of Badlands Vintage. The Oceanside shop is a collection of Joseph’s favorite things—statement furniture pieces and decor from the midcentury modern and ’80s postmodern design eras. “Badlands is kind of desert-meets-city vibes,” she says. “It’s minimalist pieces that have a touch of glam.”

Step inside her brick-and-mortar and you’ll see what she means. Joseph has carefully curated the store to reflect her style and ditched the cluttered look often found in most vintage shops, making it a point to lay out the furniture as one would a home. “I wanted the space to feel warm and inviting,” she says. “I think it’s helpful for people to see how the pieces look in a completed space instead of being positioned on their own.”

Badlands Vintage / Living Space

Badlands Vintage / Living Space

Her inventory changes often, as she shops for new pieces nearly every day. The key to finding them is simple: She only purchases things she absolutely loves, ensuring that every item in her inventory is something easy for her to sell.

Joseph has had a knack for thrifting for most of her life. She started with vintage clothing, slowly building a closet of secondhand items, then expanded into finding vintage home goods as she started designing her own spaces and helping her friends with theirs. It felt like a natural move to turn it into a business and, when she moved to Oceanside eight years ago, decided to do just that.

She’s been running her online shop ever since, operating out of her home, warehouse, and a small pop-up in Sea Hive Marketplace. But in 2020, despite the pandemic, Joseph says her business was growing exponentially. “So many people were at home suddenly and I think they realized they wanted to make their home a really comfortable and inviting place to be,” she says.

Badlands Vintage / Candles

Badlands Vintage / Candles

That spike in sales led her to scout for a more permanent home. She found her ideal location on South Coast Highway, flipped it in an impressive three weeks, and opened just in time for Small Business Saturday. And if that sounds like a crazy feat, it’s because it is. “I’m very goal driven,” she says, “so in the moment I just get to work and do what needs to be done, but I’m starting to realize just how crazy it was to do it all so fast.”

It’s a testament to her impeccable work ethic. Now, she’s been able to pursue a lifelong passion even amid a global health crisis. But that’s just one aspect of it. For Joseph, the real reward comes from opening a Black- and female-owned business. “I love living in Oceanside and I love this community,” she says. “There are only a few Black-owned businesses here, so I’m proud to help represent people of color, especially women.”

Oceanside Vintage

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Arts & Culture JULY 21, 2025

Denja Harris Plays With Yarn in New Exhibit at OMA

The Imperial Beach–born fiber artist ponders texture and softness in her exposition on display through October 12

Denja Harris Plays With Yarn in New Exhibit at OMA
Courtesy of Denja Harris

A khaki bathing suit made Imperial Beach hometowner Denja Harris an artist, though she didn’t know it yet then.

As a middle schooler growing up in San Diego County, fiber artist Harris “had to wear uniforms,” she recalls. “I cut a pair of old Paul Frank uniform bottoms and made a swimsuit out of them. I think that’s where [I began] repurposing found materials. From there, I started embroidering. I started sewing handmade handbags when I was [around 20].”

You won’t find fashion, however, at Harris’ solo exhibition at the Oceanside Museum of Art (OMA), which opened June 28. “In 2018 or 2019, I discovered the tufting machine”—a handheld device used to make rugs—“and, during the pandemic, I was able to buy one, and I had lots of free time,” she says. “I started experimenting in a little corner of my living room. And here we are.”

Many of her large-scale works do, indeed, resemble rugs. Harris, however, refers to her process as “painting with yarn—or doodling.” She unfolds a few big pieces inside her small home studio in Lemon Grove, enveloping the space in a cozy riot of color. Draped near one wall is a cartoonishly oversized, spiked chain made of yellow yarn; a rippling orange lamp base sits in a corner. Harris calls these three-dimensional objets d’art “soft sculptures,” stuffing them with scrap materials. Through the studio’s doorway, a well-loved ottoman upholstered in Harris’ signature patchwork style is visible in the living room, where a nature documentary drones quietly on.

San Diego artist Denja Harris who has her new art exhibit The Space Between: Texture Studies featured at Oceanside's Museum of Art
Photo Credit: Nahla Valdez

“It’s so visceral, the way she utilizes texture and yarn,” says Katie Dolgov, OMA’s director of exhibitions and collections. “I think she’s working through a lot of personal ideas in her work, and that ends up being very easy to connect with.” That resonant style has landed her exhibitions all over San Diego County and beyond, including solo shows and installations at local galleries like Sparks, Intervals Room, and Mortis Studio and spots in group exhibits at Ohio’s McDonough Museum of Art, North Park’s Art Produce, and OMA’s extension at The Seabird Resort in Oceanside.

Sew Loka shopfront with embroidered designs in the Barrio Logan

The new OMA exhibition title, The Space Between: Texture Studies, reflects the rug-like works’ inconsistent surfaces. Portions of soft, high-pile yarn give way to smooth organic shapes. On one piece rendered mostly in soft and neutral shades—ivory, butter yellow, rose pink, a muted turquoise—the eye catches a thin scribble of cobalt.

Textile rug art piece from San Diego artist Denja Harris' new art exhibit The Space Between: Texture Studies featured at Oceanside's Museum of Art
Courtesy of Denja Harris

“My process is really intuitive,” Harris says. “I choose a color palette that speaks to me—one that starts a conversation, where the colors interact with each other. Then I grab the yarn, I build compositions through line work, and I let each decision inform the next.” Sometimes she’ll tear out a portion and start again. “Sculptural, dimensional layering is really important,” she adds. “If it’s looking too flat or not activating my brain, then I don’t feel like it’s successful.”

Those shifts in hue and texture are also driven by pure necessity: Because Harris uses primarily deadstock and vintage yarn, she only has so much of each. The varying materials—synthetic and natural, wool and cotton and mohair—add to the visual interest of the work.

The OMA show arrives amid a larger resurgence of interest in fiber art. It’s possible that it’s a natural evolution of the way crafting exploded during the pandemic, creating talented hobbyists who, through exploration and self-instruction, became artists like Harris. Dolgov sees a more immediate motivation, though.

Textile rug art piece from San Diego artist Denja Harris' new art exhibit The Space Between: Texture Studies featured at Oceanside's Museum of Art
Courtesy of Denja Harris

“I wonder if it’s inherently due to the nature of fabric,” she muses. “There is a softness there. Maybe we’re all feeling like we need to fall into something that’s comforting—not too hard, not too edgy, but still incredibly emotionally evocative. We still need and want to feel the feelings that we’re feeling in the world right now. We don’t need to run away from them, but we do need to be comforted in those feelings, and I feel like that’s what [Harris’] work is doing. It’s surrounding. It’s enveloping.”

And then there is fiber’s familiarity. Not everyone grew up with paintings or sculptures in their homes, but, from our early days, we’ve been wrapped in baby blankets, felt rugs under our feet once we started to walk. Suspended on gallery walls as arresting testaments to their maker’s wayfaring creative mind, the works are undeniable in their artness. Yet they look like home, too.

That’s part of Harris’ point. “I didn’t grow up in art spaces. I’m self-taught. I started doing this when I was 34 or 35, and this is my first time expressing myself through large-scale art. I just started calling myself an artist this year,” she says. “It’s important to me that people who come from a similar socioeconomic background as me or anyone that doesn’t see themselves as an artist can look at my work and see that it’s yarn and that’s familiar to them, and they feel inspired by it. [In my pieces,] I see softness and comfort and joyfulness, and those are all things that I want people to feel when they interact with my work.”

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

Guides FEBRUARY 17, 2025

San Diego Neighborhood Guide: Oceanside

Where to eat, shop, and explore in this burgeoning beachside town

San Diego Neighborhood Guide: Oceanside
Courtesy of Mission Pacific Hotel

A coastal gem that feels like it’s been heavily polished over the last several years, Oceanside effortlessly blends beach-town charm with a burgeoning foodie and things-to-do scene. From its iconic pier and swim-and-surf worthy beaches to its hidden culinary treasures—and everything in between—Oceanside is having a well-deserved moment, that by all accounts, is here to stay. This guide highlights some of the must-visit spots that make Oceanside shine.

Food from San Diego Chinese restaurant 24 Suns in Oceanside, California
Photo Credit: Dee Sandoval
24 Suns

Oceanside Restaurants, Bars, and Coffee Shops

Allmine

An elevated take on Italian-inspired cuisine, Allmine showcases masterfully crafted artisanal pizzas, handmade pastas, and thoughtfully curated natural wines. With careful attention to ingredients—like imported Italian flour for their signature pizza dough—and making nearly everything in-house, from rich sauces to house-cured sausages and creamy burrata, every dish reflects a commitment to quality and craftsmanship.

119 S Coast Hwy. 

Communal Coffee

Communal Coffee offers a wide selection of coffee, teas, fresh pastries, and cafe bites all set against a boho-chic space with creative energy, and plentiful indoor and outdoor seating. A favorite for those working remote, as well as business and friend meet-ups. 

602 S Tremont St

Food from new Chinese restaurant 24 Suns opening in Oceanside from Addison alumni chefs

The Rooftop Bar at Mission Pacific Hotel

The ultimate lounge for breathtaking ocean views and vibrant sunsets, The Rooftop Bar at Mission Pacific Hotel also features a stellar drink and food menu. With its stylish ambiance, creative cocktails, and shareable bites, it’s a must-visit for a chic coastal experience in Oceanside.

201 N Myers St.

The Lobby Tiki Bar & Grill

A new addition to the historic Brick Hotel, The Lobby Tiki Bar & Grill is a vibrant tiki-inspired vibe with Instagram-worthy drinks, and island-infused American cuisine. Don’t miss the Tiki dancers during Friday’s dinner service.

408 Pier View Way

Valle 

One of the rare Michelin-starred restaurants in San Diego, Valle showcases the flavors of Baja California through elevated, modern Mexican cuisine with an extensive wine list highlighting Valle de Guadalupe wines. The multi-course experience is ripe for a special-occasion set amongst a breathtaking ambiance—with ocean views as the cherry on top.

222 N Pacific St

Rose Cafe

Head to Rose Cafe for breakfast, lunch or a little of both with their popular brunch menu and enjoy tasty bites in a charming and cozy setting. They offer a surprisingly large and diverse menu whether you’re popping in for a quick coffee, or fixing for a full on meal. 

1902 S Coast Hwy

Merenda

Merenda is an authentic European-inspired wine bar with a diverse wine list and selection of light bites, including a build-your-own charcuterie experience with a choice-of cheeses and meats. 

1931 S Coast Hwy

Matsu 

A refined and modern Japanese omakase style experience, Matsu uses seasonal ingredients and meticulous techniques to offer a five-star dining experience. Helmed by chef/owner William Eick, his menu blends tradition with innovation and the food is as much art as it is delicious. 

626 S Tremont St 

Wrench and Rodent Seabasstropub

An Oceanside staple since 2013, Wrench and Rodent Seabasstropub is sustainability-driven sushi-forward spot is known for inventive flavors and a daily-changing menu, with a focus on responsibly sourced ingredients. The eclectic vibe makes for an effortlessly cool setting.

1815 South Coast Hwy

Dija Mara 

Blending Balinese flavors with modern California cuisine, Dija Mara offers bold, umami-rich dishes. With a stylish, laid-back atmosphere and a well-curated natural wine list. It’s a worthy visit for adventurous and spice-loving foodies

232 S Coast Hwy

The Plot

The Plot features an elevated earthy vibe with outdoor dining in a garden-setting complemented by its inventive plant-based dishes. Artfully crafted sushi rolls are popular, as well as the brunch, where the vegan chicken and waffles and the bold and bountiful Bloody Mary, are a crowd favorite. 

1733 S Coast Hwy.

Little Fox Cups & Cones

Little Fox Cups & Cones makes creative ice cream concoctions with a host of inventive flavors, and tried-and-true classics. While they dish out traditional cups and cones of ice cream, they also have their popular ice cream taco, ice cream cakes and other goodies. As a bonus they cater to all dietary needs with a few seriously good vegan options. Everything is made in house, from scratch. 

1940s S Freeman St

24 Suns

In an unassuming strip mall, 24 Suns is a shining culinary achievement. Two former Michelin three-star restaurant chefs have taken over an old dive bar, and turned it into a chef-driven culinary experience with a focus on modern Chinese cuisine.

3375 Mission Ave. 

Flying Pig Pub & Kitchen

Everything SD APRIL 24, 2024

Who is Jordan Howlett When the Camera is Off?

How a quiet kid from Oceanside went from sleeping in a parking lot to becoming one of the nation's biggest personalities

Who is Jordan Howlett When the Camera is Off?
Photo Credit: Matt Furman

Come close. Jordan Howlett is about to open his book of secrets.

In his instantly recognizable minimalist videos, the 27-year-old Oceanside local (known in feeds as @jordan_the_stallion8) beckons his viewers near. He then dons his reading glasses, opens his famous leather-bound recipe book, and becomes a type of Gen Z Robin Hood, sharing the classified methods behind popular fast food items with his more than 29 million followers across TikTok, Instagram, and YouTube. Want to know how to make Taco Bell’s Baja Blast or Olive Garden’s alfredo sauce? Howlett is your huckleberry.

Tik Tok celebrity and influencer Jordan Howlett at San Diego restaurant Kinme Omakase
Photo Credit: Matt Furman

As founder of what he calls the Fast Food Secrets Club, Howlett has become one of the most popular raconteurs on the internet, spouting wisdom and hot takes with self-effacing humor and an infectious love of food (while bringing icons like Kevin Hart and Method Man in for cameos). Yet, despite speaking to more followers on TikTok (12M+) than Jimmy Fallon and more on Instagram (8M+) than Chris Rock, his path to bonafide internet stardom remains mysterious. So how did he get here? What’s his secret?


Meeting Howlett and speaking to those who know him best, a picture emerges of an introverted kid with a unique fire in his belly, carrying the weight of growing up in a family struggling to stay afloat. “We definitely were strapped for money all the time, and I knew it,” Howlett says. “I was aware of it very early.”

Born in LA County, Howlett spent his early childhood in the high desert city of Victorville, CA, where his dad worked jobs at the nearby federal prison and at Best Buy, among other places. When his parents got an offer to help start a new branch of a mailbox installation company in San Diego, the family moved to Oceanside.

Howlett attended a small public school before transferring to Oceanside High sophomore year in order to have access to sports. This, his friends say, is when the early whispers of Howlett’s potential for big things first could be heard. He seemed to know who he was far earlier than most teenagers, carrying himself with the maturity of someone much wiser than the rest of his peers. But that doesn’t mean high school was easy. Quite the opposite, in fact.

Old photo of Tik Tok celebrity and influencer Jordan Howlett in high school playing baseball
Before he was Jordan the Stallion, Howlett was an awkward teenager in love with baseball.
Old photo of Tik Tok celebrity and influencer Jordan Howlett as a teenager in high school

“My first impression with Jordan was I saw this tall, awkward guy with a very big, nappy afro,” says Howlett’s longtime friend Saúl Sandoval Estrada, whom Howlett met soon after transferring. “He had this faded old zip-up hoodie, oversized shorts, really big feet, and mismatched socks that went up to his calves. He was polite and he was humble, but because he looked poor, people made fun of him and would pick on him. A lot.”

“All the girls rejected him,” Estrada adds. “All of them. I mean, in high school you’re not looking for a mature guy with good morals and values and ethics.”

Howlett acknowledges it was tough.

“Every time I tried to talk to girls— or talk to anybody—it was awkward,” he says. “I would always want to give them the utmost kindness, but I was not smooth in the slightest.”

Despite his setbacks, when Howlett found baseball, he didn’t take awkward for an answer. Having never played sports before, he worked maniacally hard to catch up to the kids who’d been playing tee ball since preschool. In a matter of months, Howlett was saying he wanted to play Division 1 ball, with hopes of making it to the big leagues.

“People didn’t like that,” Estrada says. “So they would tell him, ‘You’re not going to college. Look how goofy you are. Look how uncoordinated you are.’”

But Howlett’s ego was unphased.

“When you get coaches in high regard telling you this is not achievable, you have to be half delusional, half mature enough to be like, ‘Hey, I’m gonna do this because I need to see it for myself,’” Howlett says.

He worked out before school at 5 a.m., did his homework at lunch, and attended freshman, JV, and varsity practices in the evenings. Then, he’d be in the batting cages with Estrada into the night, trying to connect with his dream.

After stints in community college, Howlett transferred to UC Riverside in hopes of playing baseball as a walk-on. Unable to afford more than a partial first tuition payment, he was sleeping in his ’97 Chevy Suburban near the field while attending classes and going through tryouts, aiming to make the team and get on scholarship.

Tik Tok celebrity and influencer Jordan Howlett at San Diego restaurant Kinme Omakase taking photos of a sushi dish
Photo Credit: Matt Furman
Known for stealing secrets, Howlett plays along with sushi chef Andretty Lucatero at Kinme Omakase.

“I’m sleeping in my car, so I’m not getting any sleep. I have no money for food, so I’m not eating much. And I’m stressed about this walk-on,” Howlett explains. “I was so exhausted. I was sleeping in classes, and I failed my first test. I was scared. And the same day I failed that test, the financial aid office told me I owed $3,000 because the second payment was due way quicker than I thought. It was a lot of pressure that I’d never experienced before.”

Mateo Hoke

About Mateo Hoke

Mateo Hoke is a journalist and author. His books include Six by Ten: Stories from Solitary, and Palestine Speaks: Narratives of Life Under Occupation.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Features JULY 18, 2022

How to Achieve Staycation-Worthy Interiors

Interior designer Cindy Courson turns a new leaf with custom art deco wallpaper, postmodern lighting, and large unexpected prints

How to Achieve Staycation-Worthy Interiors
Becca Batista
Cindy Courson

Cindy Courson

Becca Batista

Encinitas-based interior designer Cindy Courson has decked out the homes of pro athletes (Tony Hawk) and award-winning cult-hit eateries (Death by Tequila). Now, her new line of furnishings has helped inform Oceanside’s latest arrival, The Brick Hotel. She decidedly skipped over familiar boho design tropes in favor of Tropical Modern’s sumptuous, breezy glamour.

For this historically reimagined property, built in 1888, Courson played with contrasting patterns, larger-than-life florals, and color combinations inspired by her muse Dorothy Draper.

Courson pendants

Hand-woven pendants made with dyed straw

Paula Luna

The new queen of pink-and-green dreamt up custom rattan headboards upholstered in Christian Lacroix fabric, soft sculptural curved side tables, and wallpaper inspired by the art deco movement and 1960s prints. Plus: No room is complete without her trademark greenery arrangements.

“It looks like a vacation, and I love evoking that feeling of something chic and exuberant,” says Courson. “Draper believed that bright colors have a vital effect on our happiness.”

Cindy Courson marble table

Inspiration from LA’s design doyenne Kelly Wearstler

Paula Luna

Built for warm climes and lush island environments, Tropical Modern is an anti-minimalist approach that embraces laid-back glamour, an awareness of balance, and a feeling for light. The movement is rooted in balmy locales such as Sri Lanka, Brazil, Hawai‘i, and Florida. Architects like Geoffrey Manning Bawa, Paulo Mendes da Rocha, Vladimir Ossipoff, and Paul Rudolph pioneered the built environment, fusing the relationship between exterior and interior—the home and the natural world.

“Interiors can still be clean, purposeful, and neutral while the tropical elements add so much texture and punch to a space,” says Courson. “Clients come to me for that coastal-cool aesthetic but with a throughline of unexpected playfulness.”

wallpaper Courson

Courson’s new line of furniture and custom wallpaper informed a suite at The Brick Hotel

Paula Luna

Courson’s new line, available through her website, features wallpaper, headboards, side tables, and pillows. The wallpaper at The Brick, for example, is emblazoned with Cattleya orchids and pink-and-black Monstera. It absolutely sets the tone for happy hour at the hotel’s Cococabana rooftop.

Meanwhile, for another client, she paired custom fan palm wallpaper with a cane-and-tubular-steel chair by Ludwig Mies van der Rohe.

“When done right, overlaying patterns, textures, and greenery can create this harmony,” she says. “It has the modern expressiveness of a jungle.

Cindy Courson Plants

Greenery is central to all of Courson’s projects

Paula Luna

Selling Items

Clockwise from right: Pendant butterflies by decayedbrocade.com from $68; vintage cantilevered chair by Ludwig Miles Van der Rhoe for Knoll sourced from San Diego vintage dealer @ever.style.

Paula Luna

Cindy Courson wallpaper

Custom wallpaper from Courson’s new line

Puala Luna

Cindy Courson tile

Courson used Kings Star Nero til on a project for Death by Tequila

Paula Luna

Oceanside
Things to Do OCTOBER 6, 2020

Oceanside Co-Op Provides Much-Needed Space for Small Businesses to Connect

The Rising Co. provides more than a dozen San Diego businesses a home in a bright, open retail space

Oceanside Co-Op Provides Much-Needed Space for Small Businesses to Connect

A 1930s gas station in Oceanside has transformed into The Rising Co., a bright, open retail space for more than a dozen San Diego businesses to share as a co-op. The South Coast Highway gem also serves as a community hub for locals to gather and connect—a valuable business model in today’s physically distant world.

“You have your home, you have work, and you’ve got this other place where you come and feel just as comfortable, and connect with in a different way,” says Jessica Vargas, designer and owner of Adobe by Jess Vargas. “We really want this to become everyone’s third home.”

The Rising Co. / Adobe by Jess Vargas

Adobe by Jess Vargas

The Rising Co., named for brands that are on the rise, is home to local businesses who share similar values of sustainability, community, and producing artisanal goods. More than half of the businesses are also minority- or women-owned.

Each merchant leases a space and works eight hours a week inside the store, allowing for low overhead costs.

“Honestly, I wouldn’t be able to afford a place to get started in,” Vargas says. “To have that brick-and-mortar for customers to come in and see and touch the product, and have that conversation. You’re able to tell your story in a different way; it takes it to another level.”

The Rising Co. opened its doors last December. Three months later, they closed because of the pandemic. The team quickly developed a website and created hours for pickup and window shopping. Some merchants helped the community by making masks and gift bags for first responders, and they opened their parking lot for free to gyms to hold outdoor classes. They reopened in June.

The Rising Co. / Ornamental Plant Boutique

Ornamental Plant Boutique

“I don’t think my business could have survived if I had been a new business owner with my own lease and possibly employees. I think it would have been devastating in the first year to have all of this happen and try to make it through,” says Janet Shepard, owner of Ornamental Plant Boutique.

The Rising Co. is not only helping support local businesses—it’s also provided a much-needed space for the community during the pandemic. Shepard says, “People who are coming in are like, ‘I want to support you guys because I know you just started. This is such a cool thing; we want to have this in our neighborhood and we want to support you.’”

“We wanted to create a place where we could come with our kids, hang out, and not feel obligated to shop. Get a coffee but be able to stay longer than you can at a normal, indoor coffee shop,” says Julie Rais Ellis, designer and owner of Rais Case. “That was originally part of the plan for that space, and then with the pandemic, it’s shown that is working.”


Elena Gomez is a freelance journalist. Her lifestyle blog, Wander North San Diego, focuses on all things North County.

The Rising Co. / Exterior

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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1230 Columbia Street, Suite 800,

San Diego, CA