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Food & Drink DECEMBER 24, 2024

The Top 20: Best New San Diego Restaurants of 2024

With new sushi, sweets, cocktail meccas, pink towers, and French feasts—this was a big year for food

The Top 20: Best New San Diego Restaurants of 2024
Photo Credit: James Tran

A three-Michelin-starred chef opened up a burger joint in Oceanside, while a three-Michelin-starred drinksman got his own bar downtown. A yakitori master launched a tasting menu concept in Convoy, while one of the city’s beloved itamaes opened his omakase-only dream. One of Mexico’s top chefs finally owns a spot in San Diego, and a Middle Eastern restaurant had 7,000 reservations before opening day.

It was a tough year for restaurants, yet the silver linings were plenty. After another year of eating through the city, these were the silveriest of linings—the new restaurants that you gotta check out.

Best new San Diego restaurants 2024 featuring 31ThirtyOne
Courtesy of 31ThirtyOne

31ThirtyOne

Drew Deckman is a chef who worked his way up through the Michelin-star ranks in Europe before dropping out of that scene to work on fishing boats in the Southern Hemisphere. He became a better, sustainability-obsessed restaurateur because of that experience, and he recently earned more Michelin stars. It’s a full circle, which finally brought him to San Diego with this North Park spot. He’s about as good as they come.

Interior of Yakitori Tsuta in the Convoy District
Courtesy of Tock

Yakitori Tsuta

If you were making a pantheon of San Diego’s yakitoris (Japanese grill joints), Yakitori Hino and Yakyudori would be on that list. So it was big news when a longtime chef who cooked at both, Tatsuro Tsuchiya, opened Yakitori Tsuta this year in the Nijiya Market on Convoy Street. He’s doing an 18- to 20-course yakitori omakase that focuses primarily on every part and every rendition of chicken, fired over those famed binchotan coals (high-grade Japanese charcoal that burns hotter and cleaner). The dinners finish with a bowl of ramen.

San Diego's Best Restaurants in 2024 by San Diego Magazine including Kinme Omakase in Bankers Hill
Best new San Diego restaurants 2024 featuring Roma Norte at Seaport Village
Courtesy of OpenTable

Roma Norte

Arguably the top cocktail-bar opening of 2024. The brothers and cousins who run Puesto have imported some serious talent into San Diego’s food scene, and two of them get their own cocktail show with this Mexico City–inspired cocktail joint in The Headquarters near Seaport Village. Beau DuBois was the beverage director of three-Michelin-starred The Restaurant at Meadowood, and his partner in crime Derek Cram made drinks at PDT and Momofuku. From a fig leaf old fashioned to mezcal habañero margaritas and a rum and housemade Coke (with a killer chicken sandwich), this is an evolution in city drinks. 

Food from Happy Medium in North Park
Courtesy of Happy Medium

Happy Medium

If you had a great cocktail in a cool place over the last couple of decades, good chance these two excessively likable dudes created it. Happy Medium is the partnership between Eric Johnson and Christian Siglin, two of the principal architects of San Diego’s craft cocktail scene. They met at Noble Experiment way back when, then went on to lead spots such as Craft & Commerce, Sycamore Den, Camino Rivera, and Fernside. A laid-back, kid- and dog-friendly joint with excellent drinks (including booze slushees and on-tap negronis), plus chef-built riffs on fish n’ chips, sloppy joes, corn dogs, beef dips, and the like.

Best new San Diego restaurants 2024 featuring Knead Bakery in downtown
Courtesy of Knead Bakery

Knead Bakery

Adrian Mendoza went from Spago to Herb & Wood to Wayfarer to Urban Kitchen Group, earning a name as one of the top pastry chefs in San Diego in the process. Deserving a place of his own, he gets it with Knead. On the bottom of the new Symphony Towers, it’s part of the University Club’s impressive culinary revival (Knead is open to the public). Everything hits, but the croissants are the big pastry bang at the center of his talent universe (try the one with egg). 

Best new San Diego restaurants 2024 featuring Leila in North Park
Photo Credit: James Tran

Leila

We’re running out of superlatives with CH Projects (the architects of always-packed spots like Born & Raised and the Lafayette Hotel). The restauranteurs took an ordinary storefront in North Park and created a Lucas Films–caliber otherworld that evokes a pan-Middle Eastern night bazaar. It’s a group project, but it’s also personal for CH founder Arsalun Tafazoli. With breads (khobz, naan, barbari) and kabobs (koobideh, shishlik, joojeh) and sauces and sprinkles and dips (toum, amba, dukkah, zhoug), it’s a long-overdue main-staging for Middle Eastern food in San Diego. With 7,000 reservations before Leila even opened, the hype is real. 

Food from new San Diego restaurant Ponyboy at The Pearl Hotel in Point Loma
Photo Credit: Arlene Ibarra

Ponyboy

Well, this is a clown car of talent. The dining space at San Diego’s cool, midcentury-modern motel in Point Loma has always been poolside-petite. And the Ponyboy roster is unfairly stacked, with chefs and drinksmen and sommeliers from Addison, Lion’s Share, Wormwood, and CH Projects. It’s food from the Russia-might-nuke-us era, from TV dinners to deviled eggs to ambrosia and one of the best chicken Kievs the city’s seen since Reagan’s immaculate hair was on every TV.

Best new San Diego restaurants 2024 featuring Wildland in Carlsbad
Photo Credit: Jeremy Sazon

Wildland

Restaurateur John Resnick and chef Eric Bost are the Daft Punk of North County’s coastal restaurant scene. They pretty much own State Street in Carlsbad now. The only problem with their twin winners Campfire and the Michelin-starred Jeune et Jolie is that they’re dinner-only. So they partnered on this all-day bakery/cafe/bar/restaurant across the street, with wine director Savannah Riedler (Juniper & Ivy in SD, Saison in SF), baker James Belisle (Per Se), and chef de cuisine Kaitlyn Jean Smith (M.B. Post and Bost’s pandemic-crushed beloved restaurant, Auburn).

Food from San Diego restaurant Paradisaea in La Jolla
Best new San Diego restaurants 2024 featuring Haven Farm + Table in Encinitas
Courtesy of Haven Farm + Table

Haven Farm + Table

They built a commune in Encinitas around a farm and put a pretty stunning restaurant in the middle of it. Fox Point Farms is a new housing idea (or is it old, ancient?) in Encinitas where the restaurant has its own sustainable and regenerative farmer—plus one of my favorite humans in the food scene, chef Alex Carballo, paired with young-gun chef Kelston Moore. 

Best new San Diego restaurants 2024 featuring Le Coq in La Jolla
Photo Credit: James Tran

Le Coq

Tara Monsod is a force of good in the city’s food culture and a massive talent. Fresh off becoming the first San Diego chef to be named a finalist in the James Beard Awards, she helms the last restaurant for Puffer Malarkey (Herb & Wood, Herb & Sea, Animae)—a French steakhouse with an absolutely killer tuna crudo and a creamed spinach with an onion soubise. If you’ve followed the city’s food scene for any amount of time, you gotta see the final show from one of its top duos.

Interior of Sushi Maru in Cortez Hill
Courtesy of Sushi Maru

Sushi Maru

If you lived near downtown say, 20 years ago, you had exactly one good option for sushi—Taka. Behind the sushi case was chef Tsuyoshi “Maru” Maruyama. After going home to Japan for a brief time to care for family, he returned this year to build a 20-seat, omakase-only concept on Cortez Hill. Twenty courses, two hours. A lovely little place from a beloved local.

Best new San Diego restaurants 2024 featuring Communion rooftop restaurant in Mission Hills
Courtesy of Nakhshab Development Design

Communion

People who are gray and ashen in their hearts have said the building is too pink. As if a pop of color is satanic. Personally, I love Mission Hills’ new Golden-Girls-on-Pepto blush pink residential tower, The Sasan. And on the rooftop is a view restaurant led by some of the bigger talents in the city—chefs Mike Moritz (Mister A’s) and Jon Hawkins (George’s at the Cove), pastry chef Aly Lyng (George’s at the Cove), and bar specialists Eliza Woodman (Camino Rivera) and Marina Ferreira (Botanica). Best for me is the family behind it: Jacquee Renna Downing and her husband created the SD classic Pacifica Del Mar.

Variety of food dishes from the menu of new Hillcrest farm-to-table restaurant Cellar Hand in Hillcrest featuring ingredients from Chino Farms and Thompson Heritage Ranch
Photo Credit: James Tran

Cellar Hand

There’s a lot to like about this project. Chef Logan Kendall is a real talent and one of the biggest local-ingredient nerds I’ve met in a long while, known to appear tableside to make you taste some rare herb he found growing behind a barn in Ramona. It’s owned by Pali Wine Co, a father-son, family operation that started making low-intervention wines on the central coast (in Lompoc). Get the Thompson Heritage Ranch chicken liver pâté with orange wine jello cubes.

Best new San Diego restaurants 2024 featuring Sea & Sky in La Jolla
Courtesy of Sea & Sky

Sea & Sky

This is still lowkey one of the best views in San Diego, just like when it was Elario’s and jazz musicians were playing in the corner. Now it got a makeover from Hirsch Bedner Associates, who handled the holy-expletive Sphere in Dubai.

Best new San Diego restaurants 2024 featuring Amalfi Llama in UTC Westfield La Jolla
Courtesy of Amalfi Llama

Amalfi Llama

Where once, eons ago, there was only the mighty Orange Julius and soccer-practice pizza, UTC’s transformation into a food Disney World is nearly complete. Its business model seems to be recruiting the most raved-about concepts from across the country (the first Shake Shack in San Diego landed here, plus Din Tai Fung, Javier’s, and Marugame Udon) to go with some beloved locals (CH Projects’ Raised by Wolves, Menya Ultra Ramen). Amalfi Llama is a breakout hit from Miami chef Jeffrey Mondaca (it’s helmed locally by Jaime Sebastian Chavez Monte-Alegre, formerly of Coasterra). It’s live-fire cooking that straddles Mediterranean and Patagonian food, with everything from woodfired pizzas and pastas to steaks and branzino.

Best new San Diego restaurants 2024 featuring opening of Bivouac Adventure Lodge in North Park
Courtesy of San Diego Regional Champer

Bivouac Adventure Lodge

If there’s a group making progress in San Diego, Lara Worm is probably a board member. This year, the queen of local craft cider debuted the elaborate Adventure Lodge, which is like a warm, welcoming yurt for North Park culture that quadruples as a cider tasting room, café, event space, and zen third place for the remote-work generation.

Best new San Diego restaurants 2024 featuring Finca wine bar in North Park
Photo Credit: James Tran

Finca

Every neighborhood needs a wine bar with good food, and now this is North Park’s. It comes courtesy three vets of top San Diego restaurants: front-of-house pro Dan Valerino and chef Joe Bower from Juniper & Ivy, plus partner Ricardo Dondisch, who ran probably the best service in the city at The Hake (RIP). Obsessive, approachable wines from Spain and small California growers, plus a killer yellowtail crudo and patatas bravas.

Best new San Diego restaurants 2024 featuring Desserts by Clement in Pacific Beach
Courtesy of Voila Creative Agency

Desserts by Clement

The excellent Le Parfait Paris has served as a talent incubator for the bread arts in San Diego. Much like Sushi Ota spun off Hane and Himitsu and other top sushi spots for the betterment of the city, this year one of Le Parfait’s pastry chefs launched his own shop in PB. Clément Le Déoré, a lifelong baker, came direct from France, was a finalist on Food Network’s Spring Baking Championship, and launched his own commercial bakery that supplied The Hotel Del Coronado and The Westgate Hotel. He finally got a storefront with partner Romain Bonnet of Selling Sunset. They’re serving savory croissants (prosciutto, fig, brie, arugula), tarts, petit gateaux, and other delights. You gotta try the croissant rolls dipped in various pleasures (nutella, pistachio).

Best new San Diego restaurants 2024 featuring Merenda in Oceanside
Courtesy of OpenTable

Merenda

What happens when a PhD in food anthropology and a guy who was raised in Oceanside hook up with one of the city’s top wine minds (Heidi Greenwood of Herb & Wood and Cucina Urbana), a consulting chef from Rustic Canyon (Travis Hayden), and the design team that built Jeune et Jolie and Broken Spanish (Bells + Whistles)? This place does. The food anthropology background means local farmers and ingredients are core identities for the wine shop and third place’s small menu (it has just a couple induction burners) that includes scallop ‘nduja, lamb tartare, pork and apples, grilled duck, and mushroom ravioli.

Tanner's Prime Burgers in Oceanside
Courtesy of Tanner’s Prime Burgers

Tanner’s Prime Burgers

A three-Michelin-starred chef does a smash burger in San Diego and it’s every bit as good as you’d imagine. Tanner’s is the collaboration between SoCal’s ethical, good ranch operation, Brandt Beef, and Brandon Rogers, who was chef de cuisine at three-Michelin-starred Benu in San Francisco. Tanner’s also does beef tallow fries and tallow ice cream sandwiches. Oh, dear carnivore lords.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

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Food & Drink AUGUST 16, 2026

Madison on Park Temporarily Closing Next Month

The University Heights eatery will close September 7 for a multi-month renovation and rebrand

Madison on Park Temporarily Closing Next Month
Courtesy of Madison on Park

Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.

Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism. 

“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere. 

Courtesy of Madison on Park | Photo Credit: Andy McRory

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.

The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”

Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics. 

The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally. 

Courtesy of Madison on Park | Photo Credit: Haley Hill

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.

“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see. 

Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 14, 2026

A New Cinnamon Roll Obsession is Baking in South Bay

Sinner Buns is building a following for its slow-made, seriously gooey weekend treats

A New Cinnamon Roll Obsession is Baking in South Bay
Courtesy of Sinner Buns

When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster. 

Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender. 

Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.

After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since. 

There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.

You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront. 

But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Courtesy of San Diego Spirits Festival

San Diego Restaurant News & Food Events

Beth’s Bites

  • Get spirited away at the 17th annual San Diego Spirits Festival. If you understood that reference, I regret to inform you that it is not a Studio Ghibli watchathon, but it’s still a win with a bonanza of craft makers pouring libations at the Museum of Contemporary Art in La Jolla for two full days. On September 26-27, try sips, glugs, and guzzles from brands like Condesa Gin and Uncle Nearest (with some bites to wash it all down, of course). Could you ask for a more picturesque venue? Spoiler alert: no.
  • You love to see a longtime employee take the reins of a beloved local institution. That’s exactly what happened at Konito’s Cafe in Pacific Beach, which is currently transitioning to Pablo’s Cafe, which is now under new ownership. (Yes, his name is Pablo.) Will their breakfast sandwich still slap? Guess we’ll have to go find out. 
  • I’ve yet to visit Tigawok, the small California-based chain serving mini bowls like Kung Pao chicken and Mapo tofu. But the latest storefront (and the first in San Diego) is now soft open in La Jolla, and it’s only a matter of time before their Sichuan shredded chicken gets in my belly.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 13, 2026

Love Pupusas Brings Salvadoran Home Cooking to San Diego

From her Rancho Peñasquitos kitchen, Yanira Majano is sharing family recipes through San Diego’s growing home-restaurant movement

Love Pupusas Brings Salvadoran Home Cooking to San Diego
Courtesy of Catalina Offshore Products

When San Diego launched Micro Enterprise Home Kitchen Operations (MEHKO), it changed everything. Riverside County first established the experimental program in 2019, with San Diego introducing its own countywide pilot program in 2022 and granting it permanent status in 2024. The new category allowed people to launch at-home retail food operations—basically, home restaurants—with special requirements and restrictions to ensure food safety and smooth operations. Over two dozen counties across California have since adopted their own versions with over 1,200 permits issued, around 100 of them in San Diego alone.

Some have a dizzyingly long waitlist (Warung RieRie), others are still getting their name out there (The Hidden Gazebo Eatery), and still others use MEHKO for pickups rather than fully opening their home as an onsite dining facility. Love Pupusas falls into that category.

Yanira Majano came with her family from El Salvador to the United States when she was 11 years old, bringing a love of cooking and desire to share the country’s cuisine along with her. “There’s a lot of similarity [between Salvadoran food and] Central, South America, even Baja Mexico,” she says. Salvadoran cooking tends to be less spicy than some Mexican cuisines, with an emphasis on ingredients like corn, staples like yucca root (cassava), meats like crispy pork (chicharrón), and sides like curtido, a tangy cabbage slaw that’s typically either naturally fermented or vinegar-based. 

And of course, the signature dish of El Salvador—pupusas. 

In San Diego, Salvadoran food lacks the widespread availability of other Latin American cuisines like Mexican or Peruvian food, but Majano says she’s seen pupusas gain popularity over the past few years. But she likes to think her recipes, which have been passed down by her mother and kitchen partner Martha, contain a certain special something.

Some pupuserías use rice flour to create the handheld stuffed tortillas, but she prefers the more traditional gluten-free corn flour. Still, it’s what’s inside that really counts. “That’s where we put our own touch,” she explains. Most of Majano’s pupusas come with cheese and different fillings like carnitas, black beans, mushrooms, or zucchini, but she also offers vegan options. Every one comes with a side of curtido and salsa, each made fresh daily.

Showing people the magic of home-cooked food might not have been possible without the MEHKO program or The Cook Alliance, a MEHKO support and advocacy coalition. Opening a brick-and-mortar restaurant requires a huge amount of start-up capital—at least six figures, generally. Not exactly pocket change. “But when the MEHKO program started in 2022, I said, ‘Oh my God, this is for me,’” says Majano. 

Now with four years under her belt, she says she’d love to bring Love Pupusas to more food festivals, host more pop-ups, and eventually open a food truck to keep serving the humble dish of her homeland, taking pride in every bite. “[I put] a lot of love in everything I do. You see it when you taste the food,” she promises. 

Pre-order Love Pupusas for next day pickup in Rancho Peñasquitos between noon and 5 p.m.

San Diego Restaurant News & Food Events

Beth’s Bites

  • It’s not the end of the road for Catalina Offshore Products—just the end of an address. The local family-owned fish market announced that come September, they are moving from their longtime location in the Morena District to The Old San Diego Seafood Building at 1842 McKinley Avenue in National City. Normal business operations will resume in October with the same retail market fully stocked with premium seafood and local catches, so it’s not goodbye, it’s just “see you later.” (And yes, 5202 Lovelock Street is still open until moving day.)
  • Don’t come at me with complaints about autumnal seasonal creep—I got an email this week about holiday shopping. In August. In comparison, the 2026 release of Karl Strauss Oktoberfest seems right on time. For the 38th year in a row, ahead of the Munich-inspired festivities, the 5 percent ABV malty amber lager is now available in bottles, with draft coming to the brewpubs in September. Despite the lack of chill in the air, there’s no reason why your fridge can’t be stocked with this frosty German delight.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S FEBRUARY 26, 2026

Chef Aidan Owens Thinks Your Fish is Boring

The 29-year-old culinary director at Herb & Sea is making seafood sexy (and approachable) again

Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.  

When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.

I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.    

Courtesy of Herb & Sea

The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”

Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.

Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.

His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.

Courtesy of Herb & Sea

And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts. 

“Why would we outsource when it’s all here?” Owens asks.

Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.

Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.

Courtesy of Herb & Sea

Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar. 

Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”

He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.” 

To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.

What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”

Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.

Courtesy of Herb & Sea

The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.

It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.  

Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.

“We aren’t saving lives. We’re feeding people good food,” he says.

And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.

No buzzwords required.

Food & Drink AUGUST 11, 2026

Mon Chourie Is Opening Its First Permanent Bakery

After two years of farmers markets and pop-ups, the San Diego baker is bringing its Korean-inspired pastries to University Heights

Mon Chourie Is Opening Its First Permanent Bakery
Courtesy of Kelly Kim

The folks at Kairoa Brewing Company must never be lonely. It seems like there’s always a local pop-up or event at the University Heights space, from Bincho Taco slinging Japanese coal-fired tacos on the rooftop patio every Tuesday to Yipao Coffee serving coffee from a window on the ground floor. Later this year, the New Zealand-inspired brewery will bring yet another resident into the fold—Mon Chourie is launching its first bakery counter service window along Park Blvd.

Mon Chourie owner and baker Kelly Kim first started selling her Korean-style cream puffs at farmers markets and places like Pizza Kaiju, Pho Ga Go, and Mixed Grounds, collaborating with a myriad of other makers (like Amor ice cream and Ming Oun’s) before nabbing a regular spot at Michi Michi Bakery every Wednesday. San Diego Magazine readers even voted Mon Chourie the Best Pop-Up for 2026.

In French, the word for an airy puff pastry is “choux,” which is pronounced generally the same way as “syu,” the Korean word for the same item. (Both sound like “shoe.”) Mon Chourie plays with both iterations with a dash of whimsy by referencing the song My Cherie Amour by Stevie Wonder, which translates to “my darling love.”

As long as all the permits and inspections move forward without issue, Mon Chourie should open in Kairoa before the busy holiday season. She’ll continue appearing every Wednesday at Michi Michi and other pop-ups in the meantime. Once open, expect best-selling flavors like the savory potato croquette (a collaboration with Karanchi chili crisp) and a sweet Dubai chocolate choux au craquelin, a version of puff pastry with a delicate cookie crust. 

Classic cream puffs are fluffy, softs and often filled with custard cream in the United States. “What makes a difference for us is we use a very light version of diplomat cream, which is my mom’s recipe,” she explains. Diplomat cream is a lighter French pastry cream that uses whipped cream for a lighter, airier end result. 

Choux au craquelin’s signature crunchy top comes from adding a thin disc of cookie-like dough on top of the pastry, which crackles as it bakes, leaving a thin layer of crispiness atop the final product. “It contrasts with the creamy, fluffy cream inside, so it gets that better, deeper texture experience,” she says.

Courtesy of Kelly Kim

Along with her popular cream puffs and her bite-sized “mini-choux” options, Kim is also planning on offering more of a newer-to-her item: salt bread, a rich butter pastry topped with sea salt that originated in Japan, but went completely viral in South Korea. There are a few places to get it in Los Angeles and New York, “but I know that a lot of people here are interested in trying out new stuff, or maybe they had it in Korea or Japan, and they came back, but they couldn’t find it anymore,” says Kim. At first, she didn’t really get why it was so popular. Then she tried it in South Korea earlier this year. 

“I was in love,” she laughs. “This is what the hype is about.”

Ideally, Mon Chourie will eventually open its own storefront and introduce more events in North County to satisfy demand. “I would also love to have our own drink program that reflects what’s popular in Korea,” she says. And to mark two years of puffy pastry prosperity, Mon Chourie is throwing a two-year anniversary party at Easy Does It (5375 Kearny Villa Rd., Suite 112) on Wednesday, August 25 from 4 p.m. to 7 p.m. with drink specials like a misugaru latte (a Korean roasted multi-grain powder with espresso), a DJ, photo booths, special ceramic merch created by local ceramicist Whale Tran, and a few other vendors. Get there early.

Mon Chourie will open inside Kairoa Brewing Company by the end of 2026 and posts the next week’s schedule of upcoming events and pop-ups on Instagram every Monday.

San Diego Restaurant News & Food Events

Beth’s Bites

  • Mabel’s Gone Fishing has always supported the arts—see their Fishbowl Artist Series—and they’re keeping things going this month with The Studio Table, an immersive dining event on Saturday, August 29 from 6 p.m. to 9 p.m. at Barrio Logan-based ceramic studio Tao of Clay. For $160, guests can slurp down oysters and other Spanish-inspired pintxos, Basque ciders, cocktails, and take home a handmade oyster bowl made with reclaimed oyster shells. Gratuity is included for this 21+ event, so be prepared to slow down and enjoy the tangible fruits of nature.
  • City Tacos keeps moving and shaking, and the restaurant group’s next landing place is Liberty Station. El Punto by City Tacos is slated to open in October in the former El Jardin space (2885 Perry Road, Suite 102). Once destined to become another Lola55 outpost, the space will now become a full-service, family-friendly, and dog-friendly restaurant with seafood, tacos, cocktails, and more.
  • For as many closings as we’ve seen over the past year, restaurant openings seem to be back on track. The long-awaited Honor Bar finally opened its doors in Del Mar this summer, and Soul Sip in North Park is soft open from 4 p.m. to midnight daily. Still on the way are The Shackhouse by Julian Beer Company (slated to open by Labor Day) and Sprouts Farmers Market plans to open in the former Pancho Villa’s building in North Park this October. (La Mesa is still waiting patiently for Stella Jean’s and Pop Pie to make their debuts.)

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Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 11, 2026

8 San Diego Food Gifts Your Friends Actually Want

Bring home a taste of the city with local coffee, conchas, chili crisp, hot sauce, and other suitcase-worthy finds

8 San Diego Food Gifts Your Friends Actually Want
Courtesy of Provecho! Coffee Co.

Snacks are the best vacation souvenirs. You get all the novelty of having something to unwrap without any of the burden of keeping random crap around. I’m always game to try some chips from a place I can’t find on a map with ingredients I can’t identify by taste. Gimme that spice mix from that Southern barbecue pit whose wine list consists of light beers from lesser-known appellations. Don’t think I won’t lick the inside wrapper of some chocolate bar homemade by a grandma at a farmers market you stumbled upon in a small Midwestern town best known for giant yarn balls.

Even though San Diego is best known for our thigh-sized burritos, fish tacos, and craft beers, those travel about as well as room-temp mayo. So we gathered some of the city’s best food souvenirs: snacks, spices, and sauces worth sliding into your carry-on or gifting to a lucky out-of-towner.

Courtesy of Provecho! Coffee Co.

Bulk Coffee

Provecho! Coffee Co.

Inside Bread & Salt—Barrio Logan’s old Weber Bread Factory turned into one of the city’s most vibrant art, culture, and community spaces—there’s a cafe in front of a giant, now-defunct bread mixer. Mexican-owned specialty brew shop and roastery Provecho! Coffee started as a pop-up in 2020, but its success quickly bricked-and-mortared. Although Provecho! specializes in sourcing and roasting Mexican coffees, its consistency is variety: The lineup changes regularly as Provecho! finds new sources around the world. Get a to-go taste via the coffee bags that range between 250 g and 2 kg.

Courtesy of Superlova!

Sesame Sauce

Superlova!

Superlova!’s Chinese-inspired, seed oil–free sauces are grocery list mainstays for San Diegans. The sesame sauces (Dan Dan is spicy, May May is tame) pair with noodles, dumplings, or any meal that could use a little more oomph. They don’t have tahini, which is de-hulled; they have Chinese sesame paste, which is dark-roasted for a nuttier flavor and packed with fiber and calcium.

Courtesy of JuneShine

Hard Kombucha

JuneShine

San Diego is known for beer, sure. But real locals pour from a different tap. JuneShine’s low-sugar, yet still refreshingly sweet, hard kombucha is an SD favorite. The brand has joined the canned cocktail tidal wave and now sells vodka mules, tequila palomas, and vodka sodas—all with about two shots per can, real juice, and sparkling water. But for a classic food gift, get a variety pack of the booch. Fit it into your checked bag. It’s worth it.

Courtesy of Down to Ferment

Hot Sauce

Down To Ferment

Double entendre is key to hot sauce brand Down To Ferment, aka DTF. (Popular sauces have flavor names like CornHub, Smokin’ Hot Date, and Ghosted.) But it’s no gimmick. The homemade, kombucha-based sauce is seriously good: DTF’s That’s What Shishito Said made it onto Season 30’s lineup on Internet-famous interview show Hot Ones.

Courtesy of Tortilleria Los Reyes

Fresh Tortillas

As discussed, carne asada burritos travel about as well as a toddler with emotional-regulation issues. But the soul of a truly great, San Diego burrito? It’s not the fillings. It’s the tortilla. You can’t go wrong from any locally owned spots, but our favorites are Tortilleria Los Reyes in Vista, Windmill Farms Market in Del Cerro (which uses Pancho Villa’s old tortilla press), Esperanza’s Tortilleria in Escondido, and Tortilleria Lily in City Heights.

Courtesy of Karanchi

Chili Crisp

Karanchi

Handcrafted in small batches, Karanchi’s Sichuan peppercorn–packed chili oil comes in two varieties: original and spicy. The original warms your palate and adds depth to your meal, and the spicy is a form of mealtime masochism. Founder Nguyen Le’s favorite way to eat his garlic-studded chili crisp is on avocado toast—which makes an already San Diego meal even more San Diegan—but it’d make old shoes taste pretty good.

Canned Local Tuna

Tuna Harbor Dockside Market

Fresh fish ranks low on society’s acceptable realms of carry-on items. But canned fresh fish straight from local fishermen? You’re the best part of a bruschetta. Every Saturday at the docks behind Seaport Village, fishermen step off their boats and sell what they caught as recently as that morning. While getting yourself some fresh sea urchin and squid, grab a couple cans of locally caught albacore tuna for the tinned-fish lover in your life.

Photo Credit: Salsa Digital Agency

Conchas

Tus Chefs Favoritas

Started as a pandemic baking hobby for BFFs Natalie Rodriguez and Lesly Mendoza, Tus Chefs is now a South County favorite spot for conchas with a twist. The menu is expansive enough to get over a baker’s dozen without any repeats—why not get one of each, anyway?—but if you only have enough space in your carry-on for a few, start with popular “chocolate abuelita,” churro, mazapan, horchata, and brownie conchas.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content AUGUST 17, 2026

New Beginnings

A new program guides new moms through high-risk pregnancy and into the “fourth trimester”

New Beginnings
Courtesy of Scripps Health

Mai Vue was just 34 weeks pregnant when she delivered her baby. Her pregnancy had been complicated, and she’d had a recent second trimester pregnancy loss, which led to her receiving specialized care from Sean Daneshmand, MD, a Scripps Clinic perinatologist who oversees high-risk pregnancies. Dr. Daneshmand and his team took care of Mai during her pregnancy, through the birth of her healthy baby girl and beyond. Mai was part of a program Scripps launched to provide support to new moms in the weeks and months after delivery. The postpartum program, known as Scripps Health’s Fourth Trimester Continuum of Care, provides care for women with high-risk pregnancies to optimize their health after childbirth and reduce the risk of complications in future pregnancies. Click here to learn more. 

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