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Features APRIL 29, 2025

Locals’ Guide to Visiting Valle de Guadalupe in 2025

The lowdown on where to go, what to do, and what to drink in Baja's wine country

Locals’ Guide to Visiting Valle de Guadalupe in 2025

A wooden sign and an unpaved road got you here, and now you’re looking out at a desert transformed into rolling fields of fruit while a tasting room manager explains that, yes, it is possible to filter wine with green beans. You can sense it: Something special is happening here in Valle de Guadalupe.

The only problem with the road less traveled? It can be hard to figure out exactly where to go in an area where “if you know, you know” still broadly applies, despite the buzz-making chefs and nationally known wineries that put Valle on the map. That’s where we come in—we traced the area’s history from its surprising origins to its dynamic present; rounded up what’s new and exciting; and tapped the area’s top winemakers, chefs, and other experts to tell us how they like to spend their days.


Roberto Alcocer

Chef & Owner, Malva & Valle Oceanside

Mexican Chef Roberto Alcocer of Michelin restaurants Malva and Valle in Oceanside

Chef Roberto Alcocer has long been a champion of Baja’s culinary identity, blending rustic traditions with refined techniques. As the creative force behind the Michelin-starred Valle in Oceanside, the Ensenada native has earned a reputation for unique takes on local coastal flavors.

Career-defining star aside, the Michelin recognition for his restaurant MALVA in Valle de Guadalupe might be his most meaningful accolade. Alcocer’s passion, culinary prowess, and reputation for turning heads helped transform the area from sleepy hillside farm community to full-on gustatory destination. Beyond the kitchen, Alcocer is a true aficionado of the Valle de Guadalupe lifestyle.

For tacos under the stars, he heads to Birriería de Don Leonel in San Antonio de las Minas. Breakfast spots like El Correcaminos and Meson Leonardo’s fuel the day, while trendier options like La Cocina de Doña Esthela offer a more modern touch. A casual lunch might be a torta from Lupe or a bite at Adobe Guadalupe’s food truck, while gourmet experiences unfold at spots like Damiana.

In Valle de Guadalupe, you drink wine,” Alcocer states simply. His ideal day starts with a hearty breakfast, followed by curated wine tastings. He suggests scheduling the second tasting near a standout restaurant, ensuring a long, leisurely lunch or dinner before a final stop at a winery or a relaxing evening with local cheese, a fire, and the bottle that spoke to you most.

Valle Baja California, Mexico Michelin restaurant Damiana in Valle featuring oysters
Courtesy of Baja Tourism Ministry

A guided wine tasting led by Valle’s top winemakers is essential, Alcocer says. He recommends Veronica Santiago at Viñedos Mina Penélope, Erick Plata at Vinos Plata, or Amado Garza at Viñas De Garza for an insider’s perspective on the region’s evolving wine scene.

For Alcocer, VdG is about more than just food and wine—it’s about the locals and the landscape. “Great wine, good food, good people, and great views,” he says.


Kristin Shute

Winemaker, Vinos Lechuza

Mexican winemaker from Baja California Kristin Shute  of Vinos Lechuza

Vinos Lechuza was never supposed to be a business. Winemaker Kristin Shute’s father, San Diego native Ray Magnussen, bought an overgrown wheat field in Valle de Guadalupe in 2003 and, after studying winemaking at UC Davis, planted two acres of vines purely as a retirement hobby.

A decade later, Shute’s parents invited her to take over the vineyard and turn it into a moneymaker. Under her tutelage, Vinos Lechuza has grown. Yet the company’s approach remains small-scale and thoughtful, with a mind toward sustainability and community stewardship.

Shute spends much of her time at Lechuza, in the fields, in the lab, or on the patio, where she loves “sitting on the porch and losing an afternoon with great company and a glass (or three) of wine,” she says.

Valle Baja California, Mexico restaurant winery Casa Magoni exterior
Photo Credit: Francisco Palacio
Casa Magoni has three lines of wine, plus olive oil and balsamic vinegar

But she makes time to hike up to the hot springs via a lovely, relatively easy trail behind L.A. Cetto. When she ventures out to eat, her current favorite is Villa Torél, Santo Tomás winery’s beautiful, open-air restaurant. “The duck is a must-have!” she recommends. The restaurant hosts “Liernes” every Monday to celebrate the start of food and drink industry workers’ “weekend,” offering a special prix-fixe menu.

Man holding beer in front of colorful lucha libre posters in Baja California

Shute’s dream day in Valle de Guadalupe begins with a sunrise. “If you can catch that magic, your soul will be forever grateful,” she says. Later, it’s time for wine at spots like Clos De Tres Cantos, where you can nibble on a cheese plate while taking in canyon views.

“If there is enough room for one more stop, sitting under the oak tree at Casa Magoni, listening to live music is enchanting,” Shute continues. Later, “get a gelato from Casa Marcelo and watch the stars. It will remind you how many we miss [with] city life.”

But don’t feel like you have to pack it all into a single day. “If you have patience to go at a slower pace, you have a chance to fully settle into the Valle vibe,” Shute says. “The community is so beautifully rich with love and talent, [and] almost every winemaker and owner is readily accessible. Take the time to make the pause.”


Hans Backoff

CEO, Monte Xanic

CEO of Monte Xanic Baja California winery Hans Backoff

As CEO of Monte Xanic—one of Mexico’s pioneering wineries, which his father helped co-found in the 1980s—Hans Backhoff has spent his life immersed in Valle’s agricultural revolution. “I grew up surrounded by vineyards, learning about wine-making from my father,” he says.

“I made my first wine at 15, trained in Bordeaux, but my heart has always been here in Valle.”

And while elevating Mexican wine to global prestige is Backhoff ’s passion, he is quick to point to the region’s food scene, as well. “Valle de Guadalupe is home to some of the most incredible culinary experiences in Mexico,” he says.

Backhoff has a few favorites, like Lunario, where chef Sheyla Alvarado’s seasonal tasting menu never fails to surprise. “It’s always a perfect balance of flavors,” he adds. He also praises Deckman’s En El Mogor, where chef Drew Deckman’s commitment to the region shines through wood-grilled, locally sourced seafood.

Valle Baja California, Mexico restaurant Deckman's En El Mogor featuring Michelin chef Drew Deckman
Photo Credit: Paulina Deckman
You’ll often find renowned chef Drew Deckman cooking on the outdoor grill at his eponymous Valle restaurant.

When it comes to drinks, Backhoff has a clear favorite: “Without a doubt, a glass of Gran Ricardo from Monte Xanic. It represents years of passion, innovation, and dedication to Mexican winemaking,” he says. But he also enjoys exploring other local wines, recognizing the creativity of Valle’s winemakers.

His ideal day starts with a sunrise walk through Monte Xanic’s vineyards, followed by breakfast at Banyan Tree Veya. “In the afternoon, I’d visit some of my favorite wineries—places like Finca La Carrodilla always have something interesting to taste,” he suggests.

And as the sun sets? “A perfect ending to the day would be a firepit gathering under the stars, with good wine and great company,” he says.

For Backhoff, Valle is a place where innovation and tradition mix like varietals in a blend. “What I love most is the sense of community,” he says. “The way winemakers, chefs, and farmers work together to push Mexican wine and cuisine to new heights.”


Fer Parra

Winemaker, Pouya & Anatolia

Mexican winemaker from Baja California Fer Parra known for Pouya and Anatolia wines

“I’m a Baja native,” winemaker Fer Parra says. After obtaining her MS in enology and viticulture in France, she returned home to Valle de Guadalupe, where she runs two businesses:

Parra founded Pouya—which is named after her great-grandfather—in 2020, producing 800 cases of unfiltered, low-sulfite wines a year using exclusively Valle grapes. And, with four friends, she grows cinsault, mourvèdre, and tempranillo grapes on eight hectares to make wine under the label Anatolia.

Her favorite way to pass time in town is to “take in the sights while drinking a chilled rosé,” she says. So it’s only natural that, like any Valle local, her perfect day includes lots of vino. But it begins at Casa De Pan Alvéolo with chilaquiles, followed by tastings at Tres Mujeres—led by a fellow woman winemaker—and Natalia Badan’s Mogor Badan.

Valle Baja California, Mexico wine bar Bloodlust shaped lake a garlic bulb
Photo Credit: Mateo Hoke
Bloodlust is an architecturally fun place to try local wines.

“Then, a snack at Finca Altozano—pulpo del pacifíco with a cold beer—and a stop at Baja Divina wine shop to see what’s new,” Parra says. It’s off to more wineries after that, like Duoma, where husband-and-wife team Eliecer Arroyo and Carla Figueroa Torres make minimal-intervention sips with native yeasts. Later that night, she’d stop for a drink and dancing at Bloodlust, Valle’s famous bar shaped (depending on who you ask) like either a garlic bulb or a drop of wine.

And while Parra loves Valle’s high-end eats, she’s also keen on more low-key spots. “For a very relaxed meal, [I like] a quesataco at Birrieria Sandoval,” she says. “[And don’t miss the] off-the-beaten path wineries—there are a lot of hidden, small, family-owned wineries.”


Lauren Plascencia

Wine Director, Animalón / Owner, Baja Divina

Mexican winemaker from Baja California Lauren Plascencia known for being a wine director at Animalón  and owner of Baja Divina

Lauren Plascencia’s name is probably familiar to you. For one, there’s the fact that her father, Tijuana-born and San Diego–trained Javier Plascencia, is a globally famous chef considered a major architect of Baja Med cuisine, which takes cues from

Mexican, Mediterranean, and Asian cooking to showcase the best of Baja’s bounty. And then there’s her own acclaim. Wine director at her dad’s Michelin-starred Animalón in Valle de Guadalupe (and owner of Baja Divina, the wine shop next door), Lauren received the Michelin Guide Mexico’s Sommelier Award in 2024.

Valle Baja California, Mexico restaurant Animalón from chef Javier Plascencia
Photo Credit: Juan Pablo Espinosa
Animalón’s inventive dishes earned the restaurant a Michelin star in 2024.

And though her favorite drink in town is actually a cocktail—“[for] a nightcap at Animalón, I love ordering a sbagliato or a Naked and Famous,” she says—her wine recommendations are, of course, legit. So it’s worth stopping by her self-professed “all-time favorite,” Vinisterra Vitivinícola, a micro-producer putting out 50,000 bottles of minimal-intervention wine annually. She also loves Vinos Paoloni from founder Paolo Paoloni, who grew up on a winery in Italy and brought those old-world techniques to Valle in 1997, planting varietals like sangiovese, Montepulciano, and nebbiolo.

Lauren often drinks and eats at beloved Valle destination Bruma Wine Resort, as well. “I love going for an impromptu lunch date to Bruma Wine Garden,” she says. “The salad with sheep’s cheese is my favorite.”

It’s not solely about the culinary scene for her, though. “Besides the wine and food, I love the open spaces and scenery. [Valle] definitely has its own essence,” Lauren says. “Just the drive down from Tijuana relaxes me—it’s like leaving all the chaos behind. It has always been my favorite place ever, and seeing my daughter Zoe run and enjoy Valle as much as me makes me so happy.”


Ana Juncal

Chef & Operations Director, Parador Mercedes

Mexican chef from Baja California Ana Juncal known for Parador Mercedes restaurant

“Valle has a special place in my professional life,” says Ana Juncal, the chef and operations director at Parador Mercedes, the laid-back, family-oriented breakfast and lunch spot she co-owns with her partner Diego Hernández. The duo opened an outpost in VdG in October 2023 (there’s a location in Tijuana, too).

“It’s where we connect with local ingredients; local producers; seasonal ingredients; amazing people; and a slower, more intentional way of doing things. It’s a huge part of what inspires the food and experience we create at Parador Mercedes.”

That experience includes burritos de centolla, or spider crab, and the restaurant’s “margatinta,” a margarita topped off with red wine. And that’s only one way Juncal likes to partake in wine in Valle—you’ll also find her at local outposts like Bodegas Icaro and Vinícola Bajalupano.

When it comes to stays, she’s a fan of the 10-villa Hábimo. Overlooking vineyards and olive groves, “this place is new, but very special,” Juncal says. “It’s a space to relax and fully enjoy the essence of Valle.”

However, on Juncal’s perfect day in Valle, she’d wake up at Mira Earth Studios, a boutique hotel consisting of a handful of sexy, moody apartments built directly into a rocky hillside. She would take a short hike around the property with a morning margarita in hand, then hit the private infrared sauna in her hotel room. After breakfast, she’d spend some time taking in the spectacular views by the pool at Encuentro Guadalupe hotel, followed by “a good late lunch at a very nice restaurant,” like Diego Hernández’s own namesake eatery. Juncal would round things out with a private wine tasting. All told, it’s a great way to experience what she describes as “a unique blend of tradition and good people.”

Hotel in Valle located in Baja California, Mexico Mira Earth Studios come equipped with private hot tubs.
Courtesy of Mira Earth Studios
The accommodations at Mira Earth Studios come equipped with private hot tubs.

“I consider this region to have the best conditions to be a culinary professional, but I also, as an entrepreneur, have to consider how fragile the impact of tourism is in a rural area,” she adds. “I love seeing how the landscape in Valle changes throughout the year—it’s a constant reminder that being here is a gift. For us, it feels like the right place and the right time. Tourists and entrepreneurs come and go, but we’re here, building something long-term, shaping this place as a community… or maybe it’s Valle that’s shaping us.”

Mateo Hoke

About Mateo Hoke

Mateo Hoke is a journalist and author. His books include Six by Ten: Stories from Solitary, and Palestine Speaks: Narratives of Life Under Occupation.

Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.

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Features JUNE 8, 2026

4 San Diego Dishes We Can’t Stop Thinking About

Food writer Beth Demmon names local bites we love—both at the high and low ends of our budgets

4 San Diego Dishes We Can’t Stop Thinking About
Photo Credit: Kimberly Motos

We love a mega-fancy tasting menu, but let’s be honest—we’re not all blessed with unlimited Wagyu funds. So we picked some of the breakout dishes of the last year (or couple of years) from the best chefs in the city, reverse-engineered their chief charms (salty, smoky, caramelized?) in the test lab of our mouths, and found some budget-friendly alternatives that hit some of the same notes with an everyday price tag.

High: Caviar Ice Cream at Lilo

Where do delicately plucked marigold blossoms adorn Deer Isle scallops, or ingredients like fermented raspberry precede roasted coffee oil, shiro miso caramel, or bronze fennel in a parade of hit-after-hit dishes? Lilo in Carlsbad, of course. San Diego’s newest Michelin star changes its menu with the seasons, but one stalwart dish has kept tongues wagging since opening day last April: the caviar ice cream. A boat-shaped sliver of orgeat ice cream, smoked celery root bushi, and freshly pressed almond oil are topped with a generous heap of caviar. It’s a dish so good and defining that chef Eric Bost will tire of talking about it for a very long time.

Price: $265 for the tasting menu (before tax, tip, and drinks)

Low: S’mores Ice Cream at Stella Jean’s

There’s a reason Stella Jean’s s’mores ice cream is part of the local scoop shop’s “always available” menu. Made with fire-roasted marshmallows and coconut ash ice cream mixed with dark chocolate-covered graham crackers and mini marshmallows, its strangely ashen hue dabbled with flecks of tawny brown is a far cry from the wildly vibrant ube and pandesal toffee flavor seemingly made for Instagram reels. But it’s a sensation in your mouth—smoky, toasty, torched, creamy, marshmallowy, coconutty, ashy, and bitter from the dark chocolate. Pro tip: If you really want to DIY Lilo’s ultra-luxe treat, bring your own caviar.

Price: $6.25 for a single scoop

High: “The” Egg Dish at Lucien

There’s no question what comes first at Lucien. It’s the egg. Chef and co-owner Elijah Arizmendi’s 12-course tasting menu begins with welcome bites under the calamansi tree before moving inside to start the Journey (the actual name of this section of the menu). The first step is one of the most astounding—a perfectly intact, upright, ochre-hued eggshell containing his take on Japanese chawanmushi (egg custard), topped with a dollop of caviar. The accompanying ingredients have ranged from sweet corn and huitlacoche to banana and buckwheat, but each one has precisely demonstrated Arizmendi’s commitment to French technique with California experimentation and global influence.

Price: $260 for the chef’s tasting menu (before tax, tip, and drinks)

Low: Chawanmushi at Sushi Ota

The biggest difference (besides price) is that while Lucien’s dish changes with the season, Sushi Ota is comfortably predictable. A San Diego staple since 1990, the legendary Sushi Ota has been one of those if you know, you know joints that locals try to keep off the radar. (It hasn’t worked at all.) Known for ultra-fresh fish and ultra-traditional service, the small Pacific Beach restaurant also serves Japanese comfort foods like udon noodle soup alongside sashimi, nigiri, and rolls. But it’s the savory steamed egg custard, called chawanmushi, that really gives you the warm and fuzzies. Add a side of salmon roe (ikura) for a few bucks more, and this dupe is about as good as it gets.

Price: $12 for chawanmushi, $11 for ikura

Courtesy of Chick & Hawk

High: The Birdman Sandwich at Chick & Hawk

Enough ink—and tears, I’m sure—has been spilled over Chick & Hawk’s long and arduous journey to opening its doors. But now that the Encinitas eatery is in full swing, chef Andrew Bachelier’s tightly curated menu of fried chicken sandwiches, fries, and bowls command lines of hungry locals and skate-culture loyalists. The Birdman, the signature hot chicken sandwich named for partner and skateboarding legend Tony Hawk, is piled with cabbage slaw and pickles and slathered with a tangy kimchi comeback sauce on a soft brioche bun. Although this Nashville meets California meets Mississippi meets Korea sando doesn’t command a triple-digit price tag, the fact that it’s nearly a $20 chicken sandwich (sans side) has been a topic of conversation. Bachelier—who worked at Addison before opening Jeune et Jolie, then launched SDM’s 2024 “Best New Restaurant,” Atelier Manna—and his team earned that price tag.

Price: $18

Low: 5-Piece Korean Fried Wings at Cross Street Chicken & Beer

It’s hard to beat Koreans at the chicken game. Korean fried wings are defined by a double-fry technique—first at a low temperature to ensure the chicken is cooked through, then at a high temperature to ensure the famed extra-crispy, ear-splittingly crunchrageous magic. At Cross Street, they follow a similar fusion ethos as Chick & Hawk, using inspiration from the American South as well as Thailand, Korea, Vietnam, and more, with flavors like “Seoul Spicy” or “Honey Butter” for whatever you’re feeling that day. Pair it with a cold beer to go full chimaek (a popular Korean combination of pairing fried chicken and beer). Now that’s a combo—and price tag—that’s hard to beat.

Price: $8.75 for five wings

Courtesy of Trust Restaurant Group

High: Steak Frites at À L’ouest

PB&J. Captain & Tennille. Brad Wise and steak. Steak frites ranks among the iconic global duos. And when the holy union of prime cuts and twice-fried carbs comes from Wise and the meat-loving masters at Trust Restaurant Group, it’s a pretty safe bet. À L’ouest—the group’s newest fancy, but not fussy, drippy plant dreamscape of a French steakhouse on the prime corner of 30th and University in North Park—gives guests a choice: 12-ounce New York strip, 8-ounce filet mignon, or 8-ounce Wagyu hanger, topped with sauce au poivre (the classic French pan sauce—peppercorns, shallots, heavy cream, brandy) and served with a heaping pile of 24-hour salt-brined fries and a watercress salad. One bite acts as a transport to a Parisian brasserie, so if you think about the cost in terms of time-space travel, it’s a pretty great deal.

Price: starts at $48

Low: Shepherd’s Pie at The Shakespeare Pub & Grille

To satisfy the same urge for meat and potatoes, feel at least moderately European while doing so, and save a couple quid, a trip to The Shakespeare in Mission Hills ticks all the boxes. The classic British shepherd’s pie arrives in a piping hot oval au gratin dish, smothered with a thick layer of mashed potatoes. Beneath it lies a hefty portion of marinated ground beef and vegetables in the pub’s secret sauce, and while there are a few choices of sides, the correct order is peas and “proper” chips (a.k.a. chunky, thick-cut fries versus the typically thinner American “French” fries). It’s more tickety-boo than très bien, but it’s immensely satisfying in any language.

Price: $22.95

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Features JUNE 8, 2026

5 Unsung Heroes of the San Diego Culinary World

From dedicated line cooks to seasoned bartenders, these are the people making magic happen in city's top restaurants

5 Unsung Heroes of the San Diego Culinary World
Courtesy of The Marine Room

Chefs have done gobs of thankless, lumbar-breaking work over years to land the role. Restaurateurs put their entire livelihoods on the line, microdosed sleep, took ultimate responsibility for every minor stress. They earned the spotlight they get. But ask one of them, and they almost always defer to a line cook who’s showed up for years, been deep in the thing, and whose absence would bring the kitchen to its knees. Or the bartender with a warmth that draws people whether they’re thirsty or not. Or the noble and spreadsheetable soul in charge of purchasing everything needed for the nightly show.

They call it the “heart of the house.”

Spotlight or not, these are the people who make a food culture hum at its daily core.

For this year’s “Best Restaurants” issue, we asked a handful of the top chefs and one restaurant owner—Tara Monsod (Animae/Le Coq), Jason McLeod (Ironside Fish & Oyster), Ananda Bareño (The Marine Room), Owen Beatty (A.R. Valentien), and Ryan Thorsen (Mister A’s)—who that person is for them.

These are the hearts of houses.

Photo Credit: Matt Furman

Roger Feria Krile

Line Cook, Animae

Roger Feria Krile is not only the guy you want to be friends with at work, but also the guy you want to hire: respectful, nose-to-the-grindstone, versatile. And he’ll drop off a fresh batch of cinnamon rolls at your house for the holidays. Born in Tijuana, Krile moved to the US with his mom and sister when he was in elementary school. He saw the sacrifices his mother made to give her children a better life, and he pushed himself to live up to that brighter future.

He came to cooking during the pandemic, asking himself, “What do I really love to do?” His answer: “Bake cakes for friends and break bread with people,” he says. That led to a culinary school degree and a stint in a Michelin-starred NYC kitchen, where he grew to “love and understand” fine dining. Now back in San Diego, Krile’s showing up at Animae in a major way. He does prep work three mornings a week and comes later in the day twice a week for dinner service. Most line cooks do one or the other, but he requested both tours of duty.

“Gotta get my reps, keep my skills sharp,” Krile says, “and I don’t want to miss the rush.” Prep work in the mornings helps him learn how Executive Chef Tara Monsod uses each ingredient to the fullest. Krile’s not just a line cook. One-quarter Filipino (and learning about his culinary heritage from mentor Monsod), he’s building his own Mexican-Filipino pop-up concept. Look for Sarsa—Filipino for salsa—where every dish is a play on words fusing Mexican and Philippine Spanish or Tagalog. He’s already R&D’d a breakfast sandwich, the tortantalong: a torta filled with a signature Filipino eggplant omelette called a tortang talong. Friends in the industry say it’s unexpectedly delicious.

“He shows up every day with a clear goal of one day opening his own restaurant, and that drive pushes him to go above and beyond,” says Monsod. “He is constantly learning, asking questions, and absorbing as much as possible, all while leading by example on the line.”

Photo Credit: Matt Furman

Ruben Martinez

Purchasing Manager, Mister A’s

Ruben Martinez knows every bottle of wine at Mister A’s—not necessarily by taste (though he was on the tasting committee for years), but by where they are in storage and whether they need replenishment. Owner Ryan Thorsen wants the wine list at 100 percent available every night, and Martinez’s job is to make that a reality. He’s been keeping inventory on Mister A’s wines since the 1970s, back when he worked for founder John Alessio. And it’s not just vino: Martinez also procures the ingredients, arriving at 5 a.m. to meet delivery trucks, stock shelves, and alert chefs if anything’s amiss.

Then he hits the dining room for a once- or twice-over to find any imperfections. If a light is out, if the plumbing acts up, if something major happens after he leaves in the afternoon, he’ll fix it all. He’s the best guy to ask, anyway; he knows every inch of Mister A’s. “Before ‘Google it,’ there was ‘Call Ruben,’” Thorsen says.

Martinez started out in hospitality at 17 with his father at Hotel Del. “I thought it would be easy working with my dad,” he says. “But early on, he caught me fooling around with the boys and told me, ‘We’re here to make money for the company. If you’re not willing to work, get out of here.’” That set him straight and set the foundation for Martinez’s lifelong dependability.

He moved to Mister A’s a couple years later, and after over five decades, he’s now the indispensable purchasing manager who worked with Alessio, Betrand Hug, and now Thorsen. Later this year, he’s planning on retiring—though he’s already offered to keep showing up a couple days a week and help out with Thorsen’s new project at Liberty Station.

Thorsen knows this man is a gem. “I don’t think we fully grasp what it will feel like without him,” he says. Last year, he threw Martinez a surprise birthday party in Mister A’s Blue Room, inviting Martinez’s family and a whole cast of coworkers going back to Alessio days. Martinez says he had to leave the room to hide his tears.

Photo Credit: Matt Furman

Patrick Mattoon

Lead Prep Cook, Ironside Fish and Oyster

There’s an hour most people never see, when a restaurant’s technically awake but not yet accountable, and that’s where Patrick Mattoon lives. He’s been the foundation of Ironside’s prep team for the past five years, quietly guiding the day toward success. He and his team are the first in, and they turn on ovens, check deliveries, catch mistakes before they become problems, and fix everything without ceremony so the chefs and line cooks walk into a day that already works.

Mattoon organizes, but more importantly, he owns. There’s no job too small, no detail beneath notice. In a kitchen, bad prep’s the one thing you can’t fix later, no matter how talented of a chef is at the helm.

Five years in, Mattoon still approaches each day with the same care and intensity that he had on day one. He takes every task seriously and sees it through completely—the kind of consistent work that doesn’t draw attention but makes everything else possible. When the restaurant got a soft serve machine, a notorious maintenance nightmare, he taught himself how to clean and run it just to make sure it never broke, not for credit but because that’s just how he’s wired.

“He is a silent leader who has the respect of the entire team due to leading by example,” says Ironside chef Jason McLeod.

Photo Credit: Matt Furman

Arturo Celestino

Lead Line Cook, A.R. Valentien at the Lodge at Torrey Pines

Through 23 years, three executive chefs, and a recent kitchen remodel, lead line cook Arturo Celestino is a constant at A.R. Valentien. He’s there at 6:30 a.m. five days a week—sometimes six—for the Lodge’s breakfast service. That means he’s up early prepping potatoes, slicing mushrooms, whisking pancake batter, and stirring sauces “always with a smile,” says Owen Beatty, the restaurant’s new chef de cuisine. “He’s a good leader.”

Celestino shows the younger guys how to make the eggs fluffy, so the omelettes are always perfect (don’t stop twirling the spatula!). He keeps his line in line when their spirits start to naturally droop during the morning shift home stretch when his crew just wants to get out of there. As the lead, he’s also the one chefs turn to when newbies need motivation.

His secret sauce: “mucho talking!” It keeps people happy, and it also helps the chefs retain talent in the kitchen.

Celestino learned to cook out of “necesidad,” he says. He cut his teeth on fine dining at Pacifica Del Mar at the Hyatt and moved to A.R. Valentien in 2003, just a few months after it opened in 2002.

“I’ve had good jefes,” Celestino says of the three executive chefs he’s known at A.R. Valentien: Jeff Jackson, Kelli Crosson, and now Michelin-starred Eric Sakai. Under Jackson—who’s known for pioneering farm-to-table dining in San Diego—Arturo learned to appreciate local ingredients.

“My favorite is basil,” he says, “added to tomato sauce with garlic, it’s mmm.” Fresh basil plays the supporting role in A.R. Valentien’s signature brunch plate, which is also Celestino’s top choice on the menu (to make and to eat), via the Bull’s Eyes: slow-roasted eggplant with sunny-side-up eggs, tomato sauce, and La Quercia prosciutto.

“I love my job,” Celestino says as he flashes that smile. “It’s not just a plate of food. It’s an experience.”

Photo Credit: Matt Furman

Tony Suarez

Bartender, The Marine Room

If you’ve been to The Marine Room, you’ve probably met bartender Tony Suarez. With his charming Cuban accent and dapper vest and tie, he makes it his business to regale guests coming and going—even while he’s pouring, mixing, shaking, polishing glasses, and taking orders.

“Over 90 percent of our guests are celebrating a special occasion,” he says. “So I keep up the celebration throughout their whole visit.” He’ll make you a sparkling toast and a customized cocktail, and on your way out, he’ll wish you a happy birthday (again) and invite you back for drinks on him.

“My goal is always to delight the guest,” he says. “I like to discover how you feel and lead you to what you would like to drink.” That spirit of experimentation has led to new signature cocktails, such as the Gerald—crafted for a neighbor who’s a regular—featuring housemade pomegranate puree and bourbon, or the I Drink of You with local Bebemos tequila, Gran Marnier, and Green Chartreuse. You won’t find this anywhere else.

“[Suarez] has mastered the art of the personalized guest experience,” says Marine Room’s Executive Chef Ananda Bareño. “He remembers the small details and favorite orders that make our regulars feel like family.”

Suarez’s tenure at the Marine Room started with a walk on the beach and a knock on the door. He was impressed by the beautiful location, and he asked if they were hiring. He immediately started as a server assistant—right before Valentine’s Day. The bartender took Suarez under his wing, and he took to the books to learn all about spirits.

He’s taken on the bartender role with wisdom and grace, offering a sympathetic ear, a pick-me-up, and a “human to human connection,” he says. Ten years into his career, the surroundings still inspire him as much as they did on day one.

“The Marine Room, the windows onto the ocean, [all] have a healing effect,” he says.

Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.

Features JUNE 5, 2026

The Best New Restaurants in San Diego

After 20 years and thousands of meals as a food critic, San Diego Mag Content Chief Troy Johnson picks the city's top standouts

The Best New Restaurants in San Diego

Dora Ristorante

His ascent has been stealth and humble, which fits the man. When Liberty Station was struggling to convince people it existed over a decade ago, Sicilian chef Accursio Lota’s food at Solare Ristorante was a tractor beam for food people who sniff out hidden talent like truffle dogs. In 2017, he won the World Pasta Championship (a legit competition from global pasta brand Barilla) and struck out on his own, opening his and his wife’s from-scratch pasta trattoria in North Park (Cori Pastificio). Gambero Rosso—the Italian version of Michelin, the most respected source—has clamored for the restaurant since it opened, naming it “New Opening of the Year” and this year giving it their highest award, “Tre Forchette” (Three Forks), only knighted on a handful of US restaurants.

So this year, Lota opened his grandest thing—Dora Ristorante—and it pulls everything together. Steps from San Diego’s world-class theater, La Jolla Playhouse, it’s laden with brass and large-format murals, tile work and mosaics—like the one on the wood-burning oven that blisters, chars, and smokes a good portion of the menu. Their housemade focaccia is a new street drug (try it with the puttanesca, his grandmother Dora’s recipe). The olive oil-cured sardines make “sustainable seafood” and ethics not taste like a compromise. Dora might finally be the one to solve the “where do I eat before the world premiere at LJP” dilemma.

Courtesy of Bacari

Bacari

The yuzu-colored building that helped build North Park’s modern food culture is alive again. Years ago, the ornate French Quarter–inspired spot on 30th Street was home to chef Matt Gordon’s Urban Solace (duck macaroni and cheese). Then it laid conspicuous and fallow until a few months ago when Bacari took it on. It’s an LA transplant, but they’re proving forgivable of that trespass. Chef and co-founder Lior Hillel cooked at Jean-Georges before opening the first of this Venetian-style restaurant in 2008 with brothers Danny and Robert Kronfi (Bobby started his food venture with a pop-up dinner series in his college apartment at USC).

For dinner, it’s house-baked bread, crudo and shrimp ceviches, Mediterranean street corn, lamb hummus, shawarma, and glazed pork belly. Weekend brunch is bellinis and French toast and burekas (famed Jewish stuffed puff pastry), and chef Noa’s cauliflower (caramelized with chipotle). It’s Italian-ish with a heavy dose of pan-Mediterranean and Middle Eastern. Doesn’t hurt that they left the iconic exterior as is, adding chandelier-farmhouse insides with charm that echoes two of the city’s dearly departed (Jayne’s Gastropub, Cafe Chloe).

Courtesy of TRUST Restaurant Group

À L’ouest

Much tolerance for friends who hate mussels because they look too biological. But if they manage to dislike À L’ouest’s—served over ice with vadouvan curry aioli and chili crisp—then you’ve successfully identified your brokemouth friend and should try bicycling or crafting with them to bond instead of eating in public places. It should be on everyone’s short list for dish of the year.

Chef Brad Wise and his team have earned their rep over multiple concepts—Trust, Fort Oak, Cardellino, Wise Ox, Rare Society. But he’s been eyeing this corner of North Park since before he opened his first (Trust, in 2016). North Park has been rising for a while, and À L’ouest feels like the missing piece—an indoor-outdoor brasserie stunner on the marquee spot of 30th and University, which long sat boarded up and vacant like a neighborhood missing a front tooth.

As with his other concepts, woodpile is king; smoldering red oak boosts the flavor of just about everything. Get the spätzle with braised rabbit, maitake mushroom, secret de compostelle (the famed Basque sheep’s milk cheese), and black truffle. Or the chicken liver parfait with persimmon, fennel aigre-doux (sweet-sour), and chives on toast. Or, like everyone else in there—the steak frites.

Photo Credit: Eric Wolfinger

Fleurette

Chef Travis Swikard’s first solo restaurant, Callie in East Village, proved how details can make the most composed of us blubber a little in fine places—from citrus left in ovens overnight to blacken and transform, to the Scripps Oceanographic Institute saltwater he keeps his spot prawns thriving in until ordered, to the days-long fermentation and stone-ground dukkah that turn carrot shavings into a statement piece.

Now, he’s focusing on French food with a fitter, less buttery San Diego heart. Fleurette is his doubling-down, a SoCal riff on the food he learned under mentors Daniel Boulud and Gavin Kaysen. The French gave us the mother sauces, and Fleurette showcases the lightest and brightest evolutions. Like the anchoïade on his beef tartare, which uses famed Italian anchovy sauce colatura di alici, mixed with cured egg yolks over tiny, uniform-sized cubes of raw, USDA Prime Flannery beef.

There is soubise (onion sauce), a sauce vierge (tomatoes and herbs), and a fennel marmalade on the duck liver and bone marrow pâté. Although the structure is stunningly pure glass, Fleurette’s in a location—an office park on the edge of La Jolla, near UTC—that few chefs would be able to pull off. But Swikard’s Michelin-bound house of saucework pulls hard.

Food from San Diego's best taco shops including Cocina de Barrio
Photo Credit: Lauren di Matteo

Mesa Agrícola

The Escondido taqueria from Rosarito-born-and-trained chef Juan González and farmer Megan Strom took the county by storm this year. The married couple started as a popup four years ago, hosting farmside dinners before taking up residency at Vino Carta in Solana Beach. Strom was working a small, 5-acre heirloom bean farm in Valley Center owned by Mike Reeske (aka “The Bean Man”) when he retired and sold them the plot.

The huge bonus was that the sale included Reeske’s famed collection of beans, curated over 20 years. The couple planted other things and now grow much of what they serve in the form of tacos and burritos at a permanent spot in Escondido: Mesa Agrícola.

The menu’s bone simple: housemade tortillas in your choice of taco or burrito norteños (which are smaller, like burritos de hielera) that change constantly and often topped with guisados (Mexican braises or stews) like lamb and garbanzo, birria, chicharrón, mushrooms al ajillo, rajas, you name it. And, of course, some of the best beans honoring the local legend of Reeske.

Courtesy of Lucien

Lucien

San Diego is now the recipient of national food buzz. The dark ages—during which we learned how to sear ahi and asada some carne and called it a day—felt prolonged, and they were. The problem was never ingredients. San Diego County always had the best raw dinner materials (more small farms per capita than any county in the US, seafood right there); it just didn’t have a critical mass of highly trained chefs to do them justice. Easy to understand the chef dearth.

For a very long time, if you wanted to be a serious chef you had to go to the restaurant superplexes of New York, San Francisco, or Chicago (which imported their raw ingredients from places like San Diego). But now—credit farmers or Alice Waters or Dan Barber or Michael Pollain or the reasonable conclusion that food picked right here tastes better than food picked way over there—some of the most talented chefs are moving to the ingredients, not the other way around.

In San Diego, we got Richard Blais, Swikard, and now Elijah Arizmendi, who cut his teeth in Vegas with Joel Robuchon (plus Boulud and Thomas Keller) and was chef de cuisine at NYC’s L’abeille when it got its first Michelin star. His debut restaurant in La Jolla—with partners Brian Hung and Melissa Yang—is a dark, moody multicourse tasting-menu hideaway with one of the best egg dishes in the city.

Troy Johnson

About Troy Johnson

Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.

Studio S JUNE 8, 2026

Seven Restaurants, One Rising Star

Yes, Chef! winner Emily Brubaker leads the robust culinary program at Omni La Costa Resort & Spa

Seven Restaurants, One Rising Star

For Executive Chef Emily Brubaker, Omni La Costa Resort & Spa feels like home. She grew up just a mile-and-a-half away from the 400-acre property and fondly recalls walking the golf course perimeter as a kid. Though her ambitions led her away from San Diego for nearly two decades in which she honed her craft in some of the highest of high-profile Las Vegas restaurants—including triple Michelin-starred Joël Robuchon at MGM Grand—they ultimately brought her back to North County.

Courtesy of Omni La Costa

Today, the classically French-trained chef, who’s fresh off a victory on NBC’s Yes, Chef!, judged by Martha Stewart and José Andrés, oversees Omni La Costa Resort & Spa’s seven distinct dining concepts. Her goal is to elevate the resort’s culinary program with her creative, hyperlocal ingredient-driven approach while maintaining the Spanish- inspired flavors and fresh California coastal cuisine that are the bedrock of its culinary identity.

“The San Diego food scene is really growing, and in North County alone, it’s really exploded in the last five years,” Brubaker says. “There are Michelin stars, beautiful tasting menus, craft bakers, and all this food—when I was growing up in La Costa, it was fish tacos. Now there are really cool things popping up, and I’m so happy to be here to see where it’s going to go.”

Brubaker gives chefs de cuisine at each individual restaurant autonomy, however, her influence is evident across the resort.

For example, lobby restaurant Bar Traza serves as Omni La Costa’s culinary centerpiece and features bold Spanish flavors in a lively, social atmosphere. Brubaker overhauled the menu to be more consistent and centered on casual bites with that signature vibe. Think smoky paprika, vibrant citrus, and Spanish meats and cheeses.

At VUE, the focus is on seasonal offerings, California coastal cuisine, and Baja-inspired dishes. She and Chef de Cuisine Cameron Dixon change the menu biannually, which heading into summer, will highlight farm-fresh produce and hyperlocal ingredients—the resort even has its own herb garden and honeybee hives.

Courtesy of Omni La Costa

Poolside dining options are leaning into the country’s 250th this summer with a selection of classic American dishes with an Omni La Costa twist. And Bob’s Steak & Chop House (Brubaker is a trained butcher) offers a classic steakhouse experience with elevated service.

The chef and company also plan menus for special events at the resort where her creativity can really shine. For an upcoming National Ski Association dinner, the banquet hall will be transformed into an Alpine-themed winter wonderland complete with a snow machine, savory sausages, and melty, decadent raclette. A recent dinner was built around the Carlsbad Flower Fields and each course was matched to a color of ranunculus (Did you know pink dragonfruit are grown in North County? You do now.).

“It’s my zen to be in the kitchen playing with food,” Brubaker says.

Omni La Costa’s culinary program is a key part of the resort experience. And with Brubaker’s leadership, it’s becoming a draw for visitors and locals alike.

“These aren’t just hotel restaurants, these are restaurants that you should go to. They’re destinations, and I’m really hoping for the future that’s where we’re going,” Brubaker says.

Courtesy of Omni La Costa

Brubaker is also channeling her experience on Yes, Chef! into the culture at Omni La Costa—more emphasis on teamwork and collaboration, empowering her staff to share constructive critiques, and embracing different perspectives. Alongside her leadership role, Brubaker has become an advocate for mental health in the hospitality industry, serving as chief ambassador for the Burnt Chef Project and serves on the Board of Advisors for the Apex Culinary Program, where she mentors and develops future talent.

For more on Omni La Costa Resort & Spa and its dining program, please visit omnihotels.com/hotels/san-diego-la-costa.

Partner Content
Food & Drink JUNE 3, 2026

You’ve Had a California Burrito, Now Try the CA Banh Mi 

Một Bánh Mì melds Vietnamese and Mexican traditions in a new pop-up concept featuring its take on a local favorite

You’ve Had a California Burrito, Now Try the CA Banh Mi 

Is there any food more quintessentially San Diegan than the California burrito? That was a rhetorical question since the French fry-stuffed, flour tortilla-wrapped torpedo of carne asada bliss came into being in the 80s (either invented by Lolita’s or Santana’s, depending on who you ask). But now, Vietnamese-Mexican pop-up Một Bánh Mì may be giving the longtime champ a run for its money.

Một Bánh Mì’s original California banh mi takes cues from both cultures, using traditional Vietnamese baguettes from Paris Bakery filled with carne asada and garnished with cilantro-jalapeno crema, Vietnamese mayonnaise, pickled vegetables, cilantro, cucumber, jalapenos, and of course, French fries.

“It’s so San Diego—it’s so us,” says Desmond Bui, pop-up founder and owner with partner Marisol Santiago. “It really encapsulates the Vietnamese-American and Mexican-American journey and identity here.”

Both grew up in San Diego. Bui is Vietnamese. Santiago is Mexican-American. The sandwich makes utter personal sense.

Neither of them cooked professionally before launching Một Bánh Mì earlier this year, when they popped up for the first time at Convoy Rising for Lunar New Year. But after seeing the rise of the local Vietnamese coffee scene with shops like Saigon Coffee, Chance’s Coffee, and Em Coffee House, Bui knew there was an opportunity for a new generation to put a fresh spin on Vietnamese food in San Diego.

While there are plenty of places to grab a banh mi around town (K Sandwiches, Ba Le French Sandwich Shop, Lee’s Sandwiches, and so on), we’ve yet to hear of a California banh mi. Firsts are being firsted. 

“Banh mi is regarded by top chefs as the best sandwich in the world,” says Bui. (Side note: I concur.) And after discovering overlap between Mexican and Vietnamese cuisines through common ingredients like cilantro, lime, jalapeno, white onion, and pickled vegetables, they began planning a menu. 

Courtesy of Một Bánh Mì

Một Bánh Mì also serves Bánh Mì Đặc Biệt (Vietnamese cold cuts), Bánh Mì Thịt Nướng (grilled lemongrass pork banh mi), and Bánh Mì carnitas de hongos (mushroom pâté banh mi), along with some specials like Thịt Nướng tacos (grilled lemongrass pork) and hopefully soon, al pastor trompo banh mi (marinated pork shaved off a spit) and charcoal-grilled adobada.

Other banh mi shops Americanize names for English-speaking audiences—for example, listing “grilled chicken sandwich” instead of Bánh Mì Gà Nướng. Not Một Bánh Mì. If you’re not sure how to pronounce something, Bui says they’re happy to help. It’s an educational opportunity, he explains, as well as a chance for them to be “unapologetically Vietnamese and Mexican.” 

Part of the immersive experience is playing Vietnamese tunes from the ‘60s and ‘70s. 

“When you think of universal languages, what are ways when you travel or meet a different group of people that you can still find common ground and connect and feel like we’re a lot more alike than we are different?” Bui asks. “Food and music.” 

The musical element is part of Một Bánh Mì’s greater vision. They’d like to evolve into a lifestyle brand and media company, with merch, jars of pickled vegetables, you name it. Eventually, they’d like to open a brick-and-mortar somewhere in Mid-City. In the meantime, they’ll continue to pop up at places like Mixed Grounds and Chance’s Coffee, or wherever they can. (Bui called Provecho Coffee their “dream collab,” hint hint.) 

San Diego Restaurant News & Food Events

Beth’s Bites

  • San Diego bartenders have been making serious waves over the past few years, and it looks like 2026 is carrying on that momentum. Dominique Muñoz, bar lead at Polite Provisions, just nabbed a top spot on Punch’s Best New Bartenders 2026 list. She’s hardly new to the game, having been behind the stick for nearly a decade and founding the Sirens and Spirits collective to elevate women and nonbinary bartenders in the industry, but it’s fabulous to see some (well-deserved) San Diego representation on the short list. Congrats to Muñoz—we can’t wait to see what you do next.
  • Speaking of awards, Tribute Pizza just earned a prize of its own. The North Park pizza palace hit #38 on the 50 Top Pizza list this year (for the fourth year) right before its 10th anniversary on June 2. Here’s to another decade of delightful pies, ridiculously good Caesar salads, and the weird-to-have, but delicious-to-eat Sichuan spicy noodles.  
  • But the recognition doesn’t stop there. San Diego’s only three-Michelin-starred restaurant Addison by William Bradley (which is freshly re-open after a thorough renovation) just made San Diego history by being the first restaurant in the city to make it on North America’s 50 Best Restaurants 2026 list at #31. Considering there are something around 70,000 restaurants in North America (if not more)—I’d say landing in the top 50 is pretty monumental. 
  • San Diego has one of the highest concentrations of people in the African diaspora, including one of the nation’s largest East African populations behind Minneapolis and St. Paul, Minnesota. To celebrate the huge diversity of cuisines from countries like Somalia, Eritrea, Ethiopia, and beyond, head to the annual San Diego Soul Food Fest on August 1 at the North Park Mini Park from 11 a.m. to 4 p.m. Soul food’s roots come from the American South, where generations of enslaved people made do with what resources they had; today, it’s a celebration of culture, cooking, and community. I, for one, am salivating at the thought of getting some legit collard greens and fried catfish.  
  • In lieu of catfish, I just might pop over to Bica in Normal Heights on June 20 for the Tuna Takedown, where chefs from Kingfisher, Mabel’s Gone Fishing, Ironside, À L’ouest, Fish Guts (plus a few more) will go full nose-to-tail on a 150-pound bluefin tuna. That’s about as fresh as it gets, and with beer, wine, and a DJ on top of that, I’m hard-pressed to make any other plans that night.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Everything SD MAY 27, 2026

The Eight Architects Who Defined Modernism In San Diego

"The Distinct Modernism of San Diego" tells the story of how some architects pioneered their own style in 20th-century San Diego

The Eight Architects Who Defined Modernism In San Diego

San Diego is just out here minding its own business. It’s long been cast as Los Angeles’s less ambitious sibling—the chill one, the one who shows up late for dinner reservations in flip-flops with a few provocative opinions. Architecturally it’s often cast the same: secondary, derivative, a footnote to California modernism that seems to begin and end with the Stahl House (Case Study House #22). LA has Pierre Koenig, Craig Ellwood, John Lautner. San Diego has the original fish taco.

But this version of the story is redacted, metaphorically speaking.

While the jazz hands of Hollywood and its hills cast a spell on historians and architecture buffs, San Diego had, and has, its own quiet evolution: It invented and reinvented itself through homegrown modernism, beginning with The Allen House (1907) in Bonita by Irving J. Gill.

“The biggest misconception is that San Diego was following Los Angeles,” says Keith York of Modern San Diego, one of the city’s top guides to modernist architecture. “Those who consider Rudolph Schindler and Richard Neutra as the fathers of Southern California Modernism often fail to recognize the outsize influence Gill and his buildings had on their work.”

Courtesy of Keith York

A new book, The Distinct Modernism of San Diego—written by Mark Hargreaves and Hallie Swenson, published by York—focuses on eight architects who were born, raised, or built their careers in San Diego. It illustrates how the city wasn’t hosting weekend warrior architects on side quests. It was a staging ground for a less look-at-me modernism from luminaries like Gill, Lilian J. Rice, Richard Requa, Lloyd Ruocco, Frederick Liebhardt, Kendrick Bangs Kellogg, Sim Bruce Richards, and Cliff May.

“Absent the backstabbing competition for projects, a collegial group of architectural peers collaborated and maintained lasting friendships with one another as they designed in response to the temperate climate and slower economy,” York says.

Largely unknown until the mid-1960s, Gill is a marquee name today. He arrived here from the East Coast at a moment when San Diego was still defining itself, which gave him the freedom to invent something new, experiment, rebel.

Instead of imposing the flourishes and frills of the time, he considered San Diego’s climate, light, landscape, history—the joie de vivre—and designed for this place. “[Architects of the west] must have the courage to fling aside every device that distracts the eye from structural beauty, must break through convention and get down to fundamental truths,” he once said, a sentiment that nails the un-ornate, total lack of pretension that’s defined San Diego people and culture.

And, lo, did Gill fling: His flat roofs, clean lines, and almost no ornamentation—though not necessarily modernism in the Eames or Eichler sense—foreshadowed what would later be called minimalism. Gill eventually became synonymous with the Los Angeles narrative, but broader architectural histories overlook the fact that his most progressive designs happened here.

Courtesy of Keith York

Another key to San Diego’s architectural movement was Lilian J. Rice, who often worked behind the scenes with little credit. She was one of only about 10 women in America licensed as architects at the time. Even though she died from cancer at 43, she somehow managed to complete an estimated 170 projects in the region, many in Rancho Santa Fe.

Born and raised in National City, Rice also wasn’t importing ideas. She shaped her own based on her understanding of this region and her commitment to protect the natural environment. Her work has been categorized as Spanish Colonial Revival, but she wasn’t reviving as much as she was refining a style suited to our border region—serene, mirroring nature, beautiful.

“San Diego architects were designing for a way of life, not just a look,” says York.

Like Sim Bruce Richards, who was his own way of life. While Gill stripped away ornamentation and Rice focused on the peace of open spaces, Richards came along several decades later and went full emo. By then, modernism had grown deep roots; its steel-and-glass structures took themselves very seriously. Richards came to party.

Photo Credit: Ollie Patterson

An eccentric, unpredictable man with half a face (part of his jaw was removed following a bone infection when he was a child), his life was a jalopy of adventures. He was opinionated and passionate about design, music, texture—and he created what he called a “sensuous environment.” He wanted his clients and their guests to feel the spaces as much as to be in them, appealing to the visual, tactile, nasal (“a cedar house smells good”), auditory (“acoustically superior”), even taste. “Though, I‘ve never had a client lick my houses,” he once wrote.

Organic, woodsy, textured, aromatic—if you ever find yourself in a Sim Bruce Richards house, a licking impulse might not seem so outrageous.

Gill, Rice, Richards and the other architects in Distinct Modernism built a legacy in San Diego that resonates nationally. And the work of these heavy hitters isn’t stuck in an inaccessible collectors realm: This October, homes by Kellogg and Liebhardt will open to the public as part of the La Jolla Modernism Home Tour—an opportunity to experience it not as a museum relic or magazine image (ahem), but as something alive.

Modernism in San Diego was never about glamour or an intention to be iconic. What transpired here is more nuanced, more ingrained with a less shouty aesthetic. A very San Diego aesthetic.

Partner Content OCTOBER 15, 2025

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

The 53rd Annual National Philanthropy Day Takes Place on November 21. Join us from 11:00 a.m. – 1:30 p.m. at the new Gaylord Pacific Resort & Convention Center!

National Philanthropy Day, presented by PNC Bank, Celebrates the Best of Philanthropy in San Diego

Once yearly, AFP San Diego joins with others worldwide to celebrate National Philanthropy Day (NPD), a special day set aside to recognize the great contributions of donors and nonprofits that enrich of our community and the world. San Diego’s NPD is one of the largest and most successful in the U.S., attracting nearly 900 participants, including philanthropists, nonprofit leaders, CEOs, board members, development professionals, and business, community, and civic leaders.

Sponsorship proceeds from National Philanthropy Day are reinvested in education, training, scholarships, career development, and the advancement of fundraising professionals throughout San Diego. These resources and training provide fundraising professionals with the tools necessary to support our region’s diverse array of nonprofit organizations, which rely on charitable giving for close to half of their annual revenues.

The National Philanthropy Day Honorees are selected by the NPD Honorary Committee, a group of highly respected, diverse nonprofit and business leaders. Our 2025 Honorees include:

  • Outstanding Development Emerging Leader – Taylor Thompson
    Self-Nominated
  • Outstanding Development Professional – Sharyn Goodson
    Nominated by: AJ Steinberg & Jeanne Schmelzer
  • Outstanding Organization for IDEA – Accessity
    Self-Nominated
  • Outstanding Philanthropic Institution – Life Science Cares San Diego
    Nominated by: Blair Search Partners
  • Outstanding Philanthropist – Dan & Phyllis Epstein
    Nominated by: CSU San Marcos & KPBS
  • Outstanding Student Volunteer – Camden Hall
    Nominated by: Curebound
  • Outstanding Volunteer – Mateo Magaña
    Nominated by: Chicano Federation

National Philanthropy Day San Diego provides an opportunity to reflect on the meaning of giving and to celebrate the selfless contributions of individuals and organizations across the region. We look forward to celebrating with you!

Sponsorship opportunities and individual tickets are available. Please visit www.afpsd.org for more information.

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